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BA (Hons.) GRAPHIC DESIGN Module Code


Module Title

Design Context




1. What skills have you developed through this module and how effectively do you think you have applied them? I think that I have developed a degree of writing skills throughout this module, but I’m not exactly that sure on how well I’ve applied these skills – I think that my tasks were well executed, however I think that my final essay would have been a lot stronger if I had picked a different subject to write about, as I found it difficult to find relevant or strong information on my topic that I could analyse and triangulate. When it came to the practical, I learnt how to work at a larger scale for my A2 posters, as I don’t usually work at such large scales. I also learnt a lot more about layout and the use of baseline grids within InDesign and how to work with French folding. I also found that setting up my own little photography studio at home was helpful, as it meant that I could photograph my final publication to show how it would work in context.

2. What approaches to/methods of design production have you developed and how have they informed your design development process? I have approached the design production in a similar way to how I usually would approach designing a publication, but I had to take in a lot of different considerations – I had to consider the gap left in the middle of the publication so that the method of binding that I chose wouldn’t obstruct the view of the content of the book. I also had to consider how I would print the book, because of the French folding method that I chose to use.

3. What strengths can you identify in your work and how have/will you capitalise on these? I have identified that I have strength in coming up with an interesting concept for my practical piece. I struggled for quite a while with coming up with an idea for my practical, but I am really pleased with this final outcome and it worked out a lot better than I initially expected it to. I have also found that I am quite good at the study tasks that we are set, and never really find myself struggling to write something. This has annoyed me with my final essay, as I definitely don’t feel as though I have produced something of a standard that I can be pleased with, or what I’m capable of.

4. What weaknesses can you identify in your work and how will you address these in the future?

I have identified that I don’t always pick a subject for writing my essay that well. I will address this in the future by completely considering what I’m going to write about before I start, so that I’m not stuck with a subject that I can’t find good sources of information on, or I’m just not really that interested in. I feel that this would help to keep me engaged and also produce a well thought out and in depth essay. I have also found that my blogging for the practical probably wasn’t as concise and frequent as it could have been – this was probably also due to my disinterest in the subject I was working with.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these? 1. Keep on top of all my study tasks and catch up on anything that I’ve missed out on, as this will help to further my writing skills, as well as keep the stress levels down to a minimum towards submission. 2. Blog frequently when it comes to the practical – blog all the development of my ideas, as I find that I don’t blog enough. 3. Make sure that I attend every single lesson – occasionally I was ill and I feel as though this meant that I missed out on a lot of vital information, which probably didn’t help when it came to choosing my essay and thinking of a good idea for my practical. 4. Finish my essay earlier on in the year so that I can submit it to Richard more than once or twice for further feedback – this will, in turn, mean that I am working at a higher standard and working to my complete potential. 5. Book a print slot early on in the year so that I don’t have to spend £40 getting 3 posters printed!

6.How would you grade yourself on the following areas: (please indicate using an ‘x’) 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor 1



4 x


Attendance x Punctuality x Motivation x Commitment x Quantity of work produced x Quality of work produced x Contribution to the group The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Ougd501 evaluation  
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