Audience research Quantitative: determining the value of a security by examining its numerical, measurable characteristics such as revenues, earnings, margins, and market share. Qualitative: aim to gather in depth understanding of human behaviour qualitative method investigates the why and how of decision making. Primary: Finding the information yourself (interviewing) Secondary: Have someone else do it for you (Wikipedia) Types of research
Get a variety of answers Can be very brief and in one go lacking of details Anonymous -gives people more confidence
Very accurate-answers comes directly from the source
Is not time reliant. Property needed-recorder
Face to face
Spend time/ask questions/Specific and detailed answer Can see things how it’s meant to be or how it’s done.
Automatically accessiblesaves time
Is not always accurate because something could have changed during that period.
Act different (bias)