Page 1

Guide To:

( For Dummies )

Content 2 Quantitative

4 Primary

3 Qualitative

5 Secondary

There are different types of research methods. They can be from a primary source or secondary source but the type of information that you produce can be qualitative or it can be quantitative. This leaflet will show you the difference between and qualitative as well as primary and secondary sources.

E V I T A T QUANTI Quantitative data is obtained through surveys and structured interviews. They are used to give straight to the point statistics that show what’s happening. Quantitative data usually deals with numbers. The research you obtain can be measured in a way such as by length, age, cost, etc. Using this type of research can be good for articles such as knowing how many people in UK have gone to university. You can send out a survey and find out the number.



Structured interviews or focus groups let you get exactly the information you need without anything more or less.. You already come up with the questions that are pretty straight forward. Collecting information this way lets you get the information you need quickly.


Sending out a questionnaire to your target will let you get a variety of answers quickly and effortlessly. There is a huge con to this method though. Most people who get the questionnaires never send them back. This makes the amount of information you get very limited. To solve this you can hand out surveys as well as doing postal questionnaires.



Qualitative research is used to know what the people who are affected by the topic are saying. The research should have meaning and you can find it out by open ended questions. This type of data deals with descriptions. You can collect the information through observations as well but remember it’s not something that can be measured. You can use qualitative data for articles where you have to find out how people are being treated in refugee camps around the world.


Ways Of Research

BOOKS You can read how the people in refugee camps were treated before in the past by reading articles, book, and online, but you have to be careful not to use any wrong information.

INTERVIEW With an unstructured interview you carry out a full conversation and collect the information that way. This is a good way since it allows you to see the expressions on the persons face giving you a more in-depth description.


Primary research is research you have collected yourself. It could be done through interviews, surveys, and/or online forums. For qualitative data you can collect information by having unstructured interviews and by having people fill out an open ended survey. The positive things about an unstructured interview are that you are able to really find something. When you keep talking you never know where the conversation might end up. This helps with collecting inflation that has a bit of emotion to it. You can use an open ended survey to get your answer about a certain thing from a majority of the people. It doesn’t give you statistics that you can use but instead give you the really opinion of others about the thing your survey was on. Primary research is usually the best way to conduct your research but there are times when even the best of us use secondary data.



When you would use what rope of research is if you were given a task to write an article about Marilyn Monroe’s life, as part of a project, the best way to get information on that subject would be to use second-

ary research. It’s better to use secondary research since she has passed away and there’s no way that you are able to get information on the topic yourself. You are able to use primary research if you decide to ask others, such as fans, to see how she influenced their

Secondary: The information you obtain using interview videos that you didn’t conduct or any other research that has already been done is called Secondary sources. The information you gather will have already been done by someone. You have to double check to insure your information is real. Secondary information can be gathered by using books, magazines, videos, and the Internet. It doesn't have to be just information you can also have pictures. The most important thing about using secondary research though is that you have to give credit to the scrotal person or place you found the research in. Using secondary sources to get information and/or data is a helpful when you need to find something out but don't have the resources yourself to do so. Books a good secondary resource, you can find books about almost anything and multiple books as well. This lets you double check your information to make sure it's correct. You can also use the Internet to find out information but have to be super careful not to use just any website. The reason for this is because websites such as Wikipedia allows almost anyone to write on their website so you don't know if the information you are reading is legit or not.


lives but the main research done would be secondary. There are pros and cons to each type of research source. Most of the time using primary data is the best thing since you are going out yourself and getting the information. This way also lets you form a bit of a bond with

the project you are working on since you were there during the whole research. You conducted the interview and so you know how the other person was feeling as well when they gave their answer but of course you haven’t use secondary data at times.

Thank you For picking up this leaflet. For more information please contact us : 0980340596 You can also follow us on

Research Methods  
Read more
Read more
Similar to
Popular now
Just for you