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Interviews with Entrepreneurs

Ambareen Musa By Saud Al Hiddi • Can you tell us a little bit about yourself and the company? Born in Mauritius, I have left for Australia to pursue my university education where I spent 6 years there studying and then building my first business which I sold after two years. Between the years of 2004 and 2007, I launched the GE Money brand in the UK before heading to INSEAD to complete my MBA. I eventually moved to Dubai in 2008 where I joined Bain and Company as a consultant in their Financial Services Practice. In 2010, I headed up the Advisory service for MasterCard before deciding to launch my own company – – in 2012. is the #1 banking and insurance aggregator platform in the UAE and KSA allowing users to compare retail banking products as well as buy their car and home insurance online. • What kind of products and services do you provide? Conceptualized as a highly transparent marketplace with more than 800,000 visits a month, is designed to empower consumers to make the right choice when it comes to their financial needs. Our site enables users to compare and apply to retail banking products such as credit cards, personal loans, car loans, mortgages, accounts as well as compare and buy their insurance policies online. And as Financial Education is an integral part of our mission, we have established an extensive library of content that users can use to find answers to all the questions they may have about personal finance in the UAE and KSA. • What problems are you solving? There is a lack of transparency in the financial services market. Add to it, the UAE is an expat driven market and we all come from different parts of the world, different cultures and more importantly are used to different banking standards. As such, this necessitated


For Entrepreneurs By Entrepreneurs

Rowad Magazine Issue #17  
Rowad Magazine Issue #17