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Company Profile

AND WALKTHROUGH OF WORK

CONFIDENTIAL

© On Route 33 Digital Pvt Ltd


ON

1. About Route 33:

DIGITAL PRIVATE LIMITED


Few Words About Us We are

and following the We make

;a

, empowering through the .

, by

possible by the

of the , viz websites, social media, online marketing, search engine optimisation, search engine marketing, display advertising, online branding, etc.

Our are , and take a ; an approach which may span many different areas of digital.

Š On Route 33 Digital Pvt Ltd

CONFIDENTIAL


Solid Mix of Technology & Marketing A business management post-grad in marketing from , having worked at leading like NIIT, Turbolinux, New Horizons, and also organisations in and the , in varied roles. BSc (Hons) – St Stephen’s College Business Management – IIM Calcutta

An advertising and marketing post-grad, having worked at companies like , and like on like Ashok Leyland, Parry Sugar, Citibank, Lifestyle, Radisson, Sundaram BNP Paribas, Durex, Cholamandalam, ITC, Greenpeace, amongst others. Bachelors (Advertising & Sales Promotion) – Agra University Business Management – Birla Institute of Management & Tech © On Route 33 Digital Pvt Ltd

CONFIDENTIAL


Why We Don’t Compare Ourselves What makes us we is not just the services we offer; but more so the , which we call the . We aim high; we are working to be . - We are and enough to remain and

and we chose to work with . We are small , and , and big enough to service our biggest clients (which are quite a few).

- We keep our focus on the = + - We choose clients,

Š On Route 33 Digital Pvt Ltd

. For us .

, as it helps us remain

to our as we are careful

. We consciously to suit everyone.

- Shit happens. helps us address problems - We work

and

on

are

. The structure and size of our team and

.

as we do

:) CONFIDENTIAL


Brands/ Companies we have worked with* We in the we work with, and always strive to do an of all the work we do. The we have worked with and the type of work we have done for them is a testament to this.

*Select Client List Š On Route 33 Digital Pvt Ltd

CONFIDENTIAL


What We Do

of the corporate/customer facing websites, campaign and product microsites, apps for various platforms using creative emailers and rich media creatives, newsletters, etc to give brands and organisations an online identity using display ad campaigns, email campaigns, custom social media campaigns using SEM & SEO on social platforms and custom webproperties Š On Route 33 Digital Pvt Ltd

CONFIDENTIAL


2. Walkthrough of Work:


WEBSITES

Client: Description: Services: URL:

Website Homepage

InterGlobe Enterprises (L’Angoor Restaurant) Customer-facing website and blog for a wine speciality fine-dine restaurant owned by InterGlobe group Online Strategy, Web Design & Development, Animation in After Effects & Flash, Project Management, Blog Writing, Blog SEO http://www.l-angoor.com/

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WEBSITES

Client: Description: Services: URL:

RosettaBooks World’s leading eBooks Publisher based in NY, USA Web-Strategy, Design, Web-Development, Project Management , Website Maintenance, SEO

http://www.rosettabooks.com/

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WEBSITES

Client: Description: Services: URL:

British Council Re-Imagine International Programme Website Web-Strategy, Design, Web-Development, Project Management , Website Maintenance http://reimagine.britishcouncil.org.in/

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WEBSITES

Client: Description: Services: URL:

West Bengal Govt & The British Council (Kolkata Team) WeBStEP: West Bengal State English Partnerships official website Web-Strategy, Design, Web-Development, Project Management , Website Maintenance

Under Development

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WEBSITES

Client: Description: Services:

UKIERI International Programme Website Web-Strategy, Design, Web-Development, Project Management (Website is maintained by UKIERI team)

URL:

http://ukieri.org/

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WEBSITES

Client: Castrol India Limited Description: Creative revamp India website and ongoing creative services Services: Creative Services and Digital Strategy for Corporate Website URL: http://www.castrol.com/castrol/genericsection.do?categoryId=8274012&contentId=6007309

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WEBSITES

Homepage

Client: Description: Services: URL:

RosettaBooks & TheStreet.com Book Promotion Microsite Design, Web-Development, Project Management http://www.rosettabooks.com/TheStreet/home.php

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WEBSITES

Homepage

Client: Description: Services: URL:

Croissance Consulting Private Limited Corporate Website for Consultancy Company into Channel Management Design, Web-Development, Project Management, Annual Site Maintenance http://croissance.co.in/

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WEBSITES

Homepage

Client: Description: Services:

Leyland Deere Product Website (Under finalisation) for Asholk Leyland & John Deere JV in India Web-Strategy, Design

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WEBSITES

Client: Description: Services:

Ashok Leyland Nissan Website Strategy & Execution plan for Dost product website (Ashok Leyland & Nissan JV) Web-Strategy, Interaction Design, Visual Design

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WEBSITES

Client: URL: Services:

BSA WORKOUTS (TI Cycles) Web strategy & plan for Customer -Engagement Website for BSA Workouts Digital strategy, Website conceptualization, and Design

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WEBSITES

Client: DLF Emporio Restaurants Limited Description: Pitch for customer-facing website for DLF’s flagship multicuisine fine-dine restaurant Services: Web-strategy, visual and interactive design

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AWARD NITE PRESENTATION

Screenshots

Client: Description: Services:

The British Council, India Dynamic Flash Presentations for prestigious Young Creative Entrepreneur Awards 2010, 2011 (Included Intros, Nominations, Winners Announcements for 49 nominees spread across 7 categories) Design, Development, Project Management

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CREATIVE EMAILERS

Client: Castrol India Brief: Internal Invite Mailer Services: Ideation & Design

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CREATIVE EMAILERS

Client: Castrol India Brief: Internal Mailer for launch of Active Scooter Services: Ideation & Design

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CREATIVE EMAILERS

Client: Castrol India Brief: Internal Mailer for Castrol Pitstop Services: Ideation & Design

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CREATIVE EMAILERS

Client: Colgate Palmolive India Brief: Internal Mailer for Product Launch Services: Ideation & Design

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CREATIVE EMAILERS

Client: Description: Services:

The British Council Creative emailer Design, Email Marketing

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CREATIVE EMAILERS

Client: Description: Services:

RosettaBooks, New York Creative emailer Design, Email Marketing

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CREATIVE EMAILERS

Client: Description: Services:

InterGlobe Hospitality Creative emailers Design, Email Marketing

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CREATIVE EMAILERS

Client: Description: Services:

L’Angoor Creative emailers Design, Email Marketing

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CREATIVE EMAILERS

Client: Description: Services:

Audi South Creative emailers Design, Email Marketing

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PRESENTATIONS

Assortment of Presentation Slides

Client: Description: Services:

Compusoft India Corporate Multimedia Presentation for an International Conference Marketing Consultancy, Content-Writing, Design, Development

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PRESENTATIONS

Client: Description: Services:

Reid Elsevier Corporate Presentation Marketing Consultancy, Design & Development, Content-Writing

Assortment of Presentation Slides

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3. Walkthrough of Work:


FACEBOOK CAMPAIGN

Client: Description:

Services:

Schwarzkopf Professional India Online media campaigns for Schwarkzkopf Professional India, one of world's leading professional hair companies Digital advertising, Campaign management, copywriting & ideation

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ONLINE CAMPAIGN

Campaign Screenshot

Client: Assignment: Services:

AEGON Religare Online campaigns for a leading Insurance company in India Campaign Conceptualisation, Design, Rich Media Creatives

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DIGITAL ADVERTISING

Client: Brief: Description: Services:

Castrol India Castrol Activ Scooter launch on Yahoo India Rich Media creatives Ideation & design

954 x 315

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GOOGLE CAMPAIGN

Client: Description: Services:

The British Council, India Online promotion for Debating Matters India Design, Media buying, Campaign Management, Copywriting

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FACEBOOK CAMPAIGN

Client: Description: Services:

British Council Young Creative Entrepreneur Awards 2010, 2011 Online Media Campaign on Facebook to invite entries Digital advertising, Design, Campaign management, Copywriting & ideation

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GOOGLE CAMPAIGN

Client: Description: Services:

Indian edition of Hay Festival Online promotion for Britain’s largest literary festival in India Design, Media buying, Campaign Management, Copywriting

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LINKEDIN CAMPAIGN

Client: Description: Services:

British Council Chevening Scholarships 2011, 2012 Online media campaign on LinkedIn, targeted web properties Digital advertising, Design, Media buying, Campaign management, Copywriting & ideation

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ONLINE CAMPAIGN

Client: Assignment: Services:

Studio Talk Online marketing campaigns- Pan India Online Marketing, Design, Media Buying, Campaign Management

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ONLINE CAMPAIGN

Campaign Microsite

Client: Assignment: Services:

Investors Clinic Online lead generation campaigns- Pan India & NRI targeting for India’s leading real estate broking company Online Marketing, Design, Media Buying, Campaign Management

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ONLINE CAMPAIGN

Client: Description: Services:

The British Council Wildscreen Film Festival Online promotion & registration for Wildscreen Film Festival Digital advertising, Onloine media promotion, Design & Development,

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4. Walkthrough of Work:


SOCIAL MEDIA MANAGEMENT

Client: Description: URL:

Schwarzkopf Professional India (Henkel India) Content & Engagement Strategy, Community Management on Facebook & Digital promotion http://www.facebook.com/SchwarzkopfProfessionalIndia

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SOCIAL MEDIA ENGAGEMENTS

Official Pinterest Page

Client: Description: Services: URL:

Self Official Pinterest Account Content & Engagement strategy http://pinterest.com/route33/

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Product Page

SOCIAL MEDIA DEVELOPMENT

Facebook ECommerce Store

Client: Description: Services:

Happily Unmarried Facebook store for the company which sells fun products Design, Development

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SOCIAL MEDIA DEVELOPMENT

Official Wordpress Blog

Client: Description: Services: URL:

Mad Angles Studios Ltd (Interior Design House in London, UK) Official blog aimed at creating Wordpress blog design & development, Content writing, Content strategy http://www.madanglesstudios.co.uk

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SOCIAL MEDIA DEVELOPMENT

Official Wordpress Blog

Client: Description: Services: URL:

InterGlobe Enterprises (L’Angoor Restaurant) Official Blog for the awarded Wine Specialty Restaurant owned by the Parent Co of IndiGo airlines Wordpress blog design & development, Content writing, Content & SEO strategy http://www.l-angoor.com/blog/

The route less taken © On Route 33 Digital Pvt Ltd

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5. Walkthrough of Work:


Company Logo

DIGITAL BRANDING

Business Card

Client: Description: Services:

Mad Angles Studios Ltd (Interior Design House in London, UK) Brand Identity Creation Marketing Consultancy, Design, Branding

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DIGITAL BRANDING

Company Logo

Client: Description: Services:

PMI, a leading Vehicle Fabricator in India (Ipartners to Ashok Leyland, Tata, Mahindra, Ministry of Defense) Brand Identity Creation Marketing Consultancy, Design, Branding

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6. Appreciation for Route 33:


Well done!

On behalf of the management, I would like to thank you and your team for a great work on the brand video. We are delighted to be associated with Route33; as the 2013 gets going all of us at RosettaBooks look forward to a successful year together. Thank you again for your strong support. We have more exciting work to fill your year.

Marketing Team, RosettaBooks LLC, New York

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Well done!

Thank you for delivering the project within our required timelines. Appreciate the effort and commitment put it. As we shared the mailer internally, we have been receiving commendable feedback for the design too! Hence as a team, we would like to call this a job well done once again. Thanks on behalf of the communications team at Colgate. Communication Team Colgate Palmolive India

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“When we were preparing for our YCE Awards function, it was very important that we choose the right agency; as the task involved showcasing British Council's ability to stand over and above all the creative entrepreneurs we were evaluating across India. In other words, British Council could not have been any less creative than the creative geniuses selected from across India. It was here that we made the decision of taking Route 33 on board. The quality of work and attention to detail, both Moksh and Pragya displayed throughout the entire design and development process, was extremely impressive. Their ability to create a professional and uniquely beautiful and dynamic flash presentation for the event from just a handful of text and photos we gave them was especially praiseworthy. Route 33 is, and will continue to be one of our preferred vendors.”

Head, E-Services, The British Council

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“Route 33 was always a very proactive service provider for internet solutions during my stint with Shoppers Stop (Crossword Bookstores). May it be micro site creation or email marketing solutions, Route 33 always worked out of the way for us and this credibility is earned by a dedicated and committed team headed by Pragya and Moksh. My experience with the Route 33 was extremely good and I would recommend Route 33 primarily on the reliability of the company in terms of meeting deadlines.

Extremely customer centric company with a professional attitude in a nutshell!!!!!!!!!!!!!! Manager- Loyalty, Shoppers Stop (Crossword Bookstores Ltd)

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"I am absolutely delighted with the site that Route 33 has designed for me! All along the process, they have been thorough professionals, great with communication and all the services they have been providing to my company. They helped me make and reach decisions so professionally through close communication that the whole process sailed smoothly and was completely stress-free for me. I must admit that I have been a very demanding client all along, but Route 33 never let me down and they came up to my expectations at every single step and procedure. In fact they exceeded my expectations. They have provided me with a highly efficient, professional and accurate service with none of the hassle I've experienced from other web designers in the past, so much so that I’ve had to scrap the web pages the other web designers came up with for my company... CONTD…

The route less taken © On Route 33 Digital Pvt Ltd

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...I've always found Route 33 more than happy to offer advice and go that extra mile to provide a superior service. They are very approachable and honest. Hiring Route 33 has been worth every penny. I would have no difficulty in recommending Route 33 to anyone wishing to develop a web site. They represent very good value for money and their support service is first rate." Founder, Mad Angles Studios Ltd, London, UK

The route less taken Š On Route 33 Digital Pvt Ltd

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Connect With Us To

, and to be our , please speak to:

on

, the

Director of Possibilities e: moksh@route33.in m: w: www.route33.in - an elaborate website is in the pipeline; to be launched soon p: pinterest.com/route33 - this is our personality; we are like this only :)

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digital communication digital advertising digital engagement

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Route-33 Company Profile & Walkthrough of Work Presentation  

This presentation will introduce us and our way of working, and will take you through some of the outstanding work we have done for our clie...

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