IA 13 ED 0 M CK 2 PA
Wednesday April 10, 2013 Issu www.coacha e 1082 | £2.95 ndbusweek .com
Plaxton to 'baby' Pan launch UK Coach ther at Rally p9
Welcome to the Coach & Bus Week Media Pack for 2013
Combined print and digital subscription numbers are in excess of 5,000, an increase of 34% since our re-launch in 2010 when we successfully rebranded the magazine away from its 32 year old acronym ‘CBW’. Coach & Bus Week is also the only industry trade title available in main branches of WHSmith and from strategically selected newsagents close to busy transport hubs.
Our goal is simply to make your advertisement or campaign a success by your measure. When people pay for a magazine they read it. This is why we maintain a strict ratio of 70% editorial / 30% advertising to ensure our readers get value for money with every issue, whilst guaranteeing your advertising campaign receives the visibility it deserves from a position of being an integral, rather than intrusive, element of the reader experience.
FOCUS Wednesday ON September 12, 2012 Issue 1053 | £2.95 OPERATOR:
The rise of a south coast coa ch ﬁrm Minibup1 s6
Clarkes of London orders three Irizar integrals for 2013 i6 p8
BUS: Oxfordshire familywww.coachandbusweek.com MINIBUS: coach and bus �irm-run RNIB's 'Stop for me, Partnership is the Speak to me' camp Grayline pro�iled p20 report in detail p24aign future at Shrewsbury Dial-a-Ride p44
Inside this week...
Coach & Bus Week magazine is the only full coverage, independent and paid-for weekly title serving the coach and bus industry. It provides unrivalled coverage of the industry to its core readership of senior industry figures including Directors, Chief Executives and Managers from all the ‘Big 5’ national groups, regional and municipal operators, county councils and proprietors of small to medium operations.
FACE TO FACE: WednesdayIssueOctober 17, 2012
Brothers BUS:1058 | £2.95 Ian & Steve www.coachandbuswee Luckett talk Rescue of k.com & technolo business based Ma Boltongy p22 fails at 11 ytree Travel th hour p4
Redwing orders seven extra Irizar i6-bodied Scania coaches p9
The rundown on Arriva-owned Tellings Golden Miller p44
FACE TO FACE:
Compass Bus invests Arriva CEO David £1.7m in 15 new buses Martin on life under for Brighton routes p6 Deutsche Bahn p22
Johnsons' new Futura ﬁt for the future FOCUS ON p14 Engineering reliability & proﬁt ﬁt
How Lucke : its staff hav tts ensures set of skills e the right p26
JOB uitmen EVERADVERTS t Y WEE K
RECR UIT N
ent JOB AD EVERY VERTS WEEK
JOB ADVER ent EVERY WE TS EK
We continue to invest in providing the industry with top quality products and platforms to promote trade and commerce. In 2012 we launched www. coachandbusmarket.com, a website for online vehicle sales and affordable Product/Service advertising. Offering a combination of pay-per-vehicle and annual unlimited web/print packages, CoachandBusMarket. com regularly has over 700 vehicles listed for sale and is visited by over 2,000 potential buyers a month.
Our main site www.coachandbusweek.com continues to attract over 10,000 visitors per month from more than 110 countries, making it the ideal place for global brands to be seen.
This Media Pack outlines many of the options available to help make your campaign a cross-platform success. Call one of the experienced sales and marketing team now to find out how we can help. Or contact me directly to have an initial discussion Jonathan Taylor Publisher, Coach & Bus Week magazine T 01733 293246 E firstname.lastname@example.org
First Class Editorial FIRST with the news every Wednesday, Coach & Bus Week delivers more editorial than any other industry title. Every issue is crammed full with the latest news split by sector. So if it’s buses or coaches, regional or international, business or tour news you’re looking for, Coach & Bus Week delivers. Every issue also features regular operator and supplier profiles, test drives, comprehensive legal advice and independent comment and analysis. Once a month we publish our Minibus supplement, bringing together all the latest news and product developments from this essential area of passenger transport. The editorial team is made up of experienced and respected industry professionals mentoring a new generation of eager and enthusiastic young journalists, representing the new breed of industry journalism very much in tune with the rapid technological advances being embraced by passenger transport operators.
Effective Advertising We respond to your brief with highly thought-through and tailored campaigns, ensuring your message is given the biggest and best platform from which to reach your target audience. The sales team is headed by Ian Gillis who has more than 18 years of advertising and marketing experience, six of which have been within the bus and coach industry. Ian is supported by Advertising Executive Brian Winterton, whilst Jade Cassidy is the friendly face and voice of our Vehicle Sales department. 36 | COACH & BUS WEEK | November 17, 2010
November 17, 2010 | COACH & BUS WEEK | 37
nEW BUS fOr lOndOn
It’s still big and red, this time shinier and sleeker and 21st century - the new Borismaster bus, revealed in replica form last week, preceding a prototype next year. It looks good, but will form eclipse substance, and can we afford it anyway? Coach & Bus Week’s Meera Rambissoon reports
Boris shows off his hop-on, hop-off mock-up
oris used the word “fantastic” most in his rhetoric-packed unveiling of the life-size mock-up of his New Bus for London, and fantastic it should be, since it is understood to have cost around £800m to reach this point. London Mayor Boris Johnson, whose characteristic floppy blond hair was looking less chaotic in a comparatively neat cut, braved the wind and the rain to reveal the mock-up, at the London Transport Museum’s depot at Acton in West London last Thursday (November 11). Manufactured by Ballymena-based Wrightbus in collaboration with designers Heatherwick Studio, the static, engine-less bus uses conventional bus construction materials for the chassis, superstructure and exterior bodywork. At this stage, the quality and type of finish, colours, textures and material used on the interiors is indicative only. The replica aims to bring the design to life, and will enable stakeholders, passenger user groups and operators a chance to give their feedback on the design. The consultation process will enable Wrightbus and Heatherwick Studio to fine-tune their designs before the bus goes into production. A prototype will be delivered late next year with the first five buses due to enter passenger service in early 2012. TfL has applied to patent the exterior of the new bus.
The outside of the bus is painted the famous red of London’s buses and the interior is inspired by the old Routemaster - the key feature of the Routemaster being the open rear platform that allows passengers to hop on and off in traffic, which Boris enthused about. In peak hours, conductors, or possibly transport police community safety officers, will be on duty, and off-peak, the rear platform will be covered by a door, which the driver can open and close remotely from his seat. The new bus has a 4.5-litre hybrid diesel
26 | COACH & BUS WEEK | January 26, 2011
BriEfly Grease welcomes a new Grease welcomes a new cast from January 24, cast from January 24, before ending its four-year run before ending its four-year run at London’s Piccadilly Theatre at London’s Piccadilly Theatre on April 30. Carina Gillespie on April 30. Carina Gillespie makes her West End debut as makes her West End debut as Sandy, starring opposite Matthew Sandy, starring opposite Matthew Goodgame who continues in the Goodgame who continues in the role of Danny. Additional new role of Danny. Additional new cast members include David cast members include David O’Reilly (Roger), Michael Pickering O’Reilly (Roger), Michael Pickering (Doody), Zoe Doano (Frenchy), (Doody), Zoe Doano (Frenchy), Matthew Russell-Jones (Eugene), Matthew Russell-Jones (Eugene), Nancy Hill (Miss Lynch) and Nancy Hill (Miss Lynch) and Kristina MacMillan (Cha Cha). Kristina MacMillan (Cha Cha). www.greasethemusical.co.uk. Opening on February 17 Opening on February 17 at London’s Olympia Two, at London’s Olympia Two, groups can venture through groups can venture through The Doctor Who Experience; The Doctor Who Experience; part immersive adventure, part part immersive adventure, part interactive exhibition. Running interactive exhibition. Running until the end of May, visitors are until the end of May, visitors are invited to step through a crack invited to step through a crack in time to become the Doctor’s in time to become the Doctor’s companion on an adventure. The companion on an adventure. The challenge will be to reunite the challenge will be to reunite the Doctor with the TARDIS whilst Doctor with the TARDIS whilst fending off threats from a Dalek fending off threats from a Dalek spaceship and Weeping Angels spaceship and Weeping Angels along the way, before exploring along the way, before exploring the wonders of Doctor Who. Call the wonders of Doctor Who. Call 0844 4124650 or log onto www. 0844 4124650 or log onto doctorwhoexperience.com. Operators planning a visit Operators planning a visit to London’s South Bank to London’s South Bank can take advantage of the Travel can take advantage of the Travel Trade Planner and itinerary Trade Planner and itinerary suggestions now available on the suggestions now available on the new web section of South Bank new web section of South Bank Marketing Group’s destination Marketing Group’s destination website. South Bank Marketing website. South Bank Marketing Group is an association of key Group is an association of key attractions, cultural venues and attractions, cultural venues and hotels committed to promoting South Bank as one of the capital’s top destinations. Attractions and experiences include London Duck Tours, The Merlin Entertainments London Eye, and the recently refurbished Florence Nightingale Museum. www.southbanklondon. com/group. The Eden Project in Cornwall is offering a special admission rate for groups in celebration of its tenth birthday in March. From March 14-20, visiting coach parties can take advantage of a one-off admission rate of £5 per person. To take www.cbwonline.com
WIN a free group visit to Longleat. Come and visit the Longleat stand E112 at the BoBI Exhibition at the NEC on March 16-17, 2011 to be in with a chance to win a free group visit for up to 25 people to visit Longleat during the 2012 season.
Longleat offers more for 2011 New Jungle Kingdom, Monkey Madness returns and free fam visits for operators at the UK’s top safari park. Longleat is getting better and
better as new attractions, new animals and new ticket offers are all planned for the season ahead. Jungle Kingdom, a multi million pound new attraction is the highlight for 2011. Visitors can walk about in the UK’s first walk-through meerkat enclosure, hand feed the Rainbow Lorikeets and enjoy the antics of the monkeys in Monkey Temple. New additions to the worldfamous Safari Park include male lions and white rhino who will be joining the existing collection. Cheetah and wildebeest will also be arriving in the park during the 2011 season. Meanwhile… the monkeys are back! Love them or hate them, the Longleat monkeys have always been one of the most memorable experiences and now they’re back and ready to create monkey mayhem in the new season. For those operators not wanting to emerg ith scratches to their coaces, the bypass lane is also back in
operation for 2011! Hunters of the Sky offers a birds of prey show brought to Longleat by the Hawk Conservancy Trust which will be showing from Easter 2011. This spectacular display of owls, eagles, kites and vultures will fill the skies over Longleat. A new Parkland Deer Feeding Experience will be launched in the Spring. An ever-popular feature of the Safari Park, this new parkland “on foot” experience will allow all visitors to get really close to the herd of fallow deer as they eat
Group prices for the new season are £18.20 for adults, £12.95 for children and £14.70 for seniors.
Business as usual at tkts during Leicester Square “It is business as usual!” is the message from the tkts ticket booth in Leicester Square as the historic London thoroughfare is transformed into a building site for major refurbishment work. Customers looking for the famous half-price ticket outlet are currently confronted with black wooden hoardings around the perimeter of the park, hiding the transformation work that has already begun. The work will continue throughout the coming year, but is scheduled to be completed well before the Olympics in 2012. Paul James, commercial manager for the Society of London Theatre (SOLT), commented: “Customers can be assured, tkts is still in the
same location and we are still selling lots of tickets, in fact the Christmas period was particularly busy. So people are finding us despite the unfamiliar hoardings around the Square.” Westminster City Council’s
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30 | COACH & BUS WEEK | November 17, 2010
OpErAtOr UpdAtE shearings
directly from your hand. All attractions open from Saturday, February 19. Note that dates and times may vary so prebooking is recommended. Longleat will also be offering a Christmas experience… new for 2011 – keep an eye out for details in CBW and Coach World nearer the time! Group benefits include: n Generous discount on all ticket purchases for parties of 12+ paying people. n A free familiarisation pass to operators. n Free organiser ticket per group booking to be collected on the day of visit. n A free coach drivers ticket plus meal voucher per group booking. n Plenty of coach parking (100 spaces) within metres of the attractions. Coaches can stop outside Longleat House and drop off passengers before parking. Alternative parking arrangements may apply during Special Events. n For foreign visitors – Additional Longleat House information is available in French, German, Spanish, Dutch, Italian and Polish. n Full guided Tours in French and German can be pre-booked and an ‘Introduction to Longleat’ in the Great Hall, is available for French, German, Dutch and Spanish visitors.
redevelopment project is intended to rejuvenate the busy Central London square to provide a pleasant public space for visitors to the capital. The work includes the provision of new contemporary granite paving for the square, gardens and side streets, new functional and decorative lighting, a unique white granite ribbon seating design, and contemporary planting and new bronze railings and gates for the gardens.
Visit www.tkts.co.uk for more information, including details of what’s on sale today. n tkts in Leicester Square is the original half-price ticket booth and is the only official, industryrun ticket outlet in central London. tkts sells discount and full-price tickets for both the day of performance and advance performances.
January 26, 2011 | COACH & BUS WEEK | 27
1,130 20% 110 People visited Excursions 2011 last week, up 16% on 2010 numbers.
Of stand space at Excursions 2011 was taken by first-time exhibitors.
Size of one group booking for December this year taken by the Musical Museum, Middlesex at the show
New groups guide to Ironbridge Gorge Museums
A new groups guide to the Ironbridge Gorge Museums in Shropshire’s Severn valley suggests itineraries for visiting at least two complementary sites in a day. It also includes ideas for combined visits to other leading attractions in the West Midlands as well as places to eat, hotel accommodation to and details about the special group rates available for the Christmas weekends at Blists Hill Victorian Town. The ten indoor and outdoor Museums reflect a slice of the history of the Gorge, its people, their lifestyles and their work from the beginning of the Industrial Revolution in the early 1700s through to Victorian times over a hundred years later. There is free coach parking adjacent to the museum sites; group leaders and coach drivers are entitled to complimentary admission when accompanying a group and coach drivers will be given a free refreshment voucher.
The Gorge is easily reached via the M6 and M54 motorways exiting at Telford
Diving at Oakwood Set in 80 acres of spectacular Pembrokeshire countryside, Oakwood is one of the UK’s leading theme parks with more than 30 exhilarating attractions; including four world class rides to enjoy. Megafobia - famed as one of the wildest wooden coasters on the planet, has been voted the best ride in the UK and the 3rd best ride in the world by coaster enthusiasts from the Roller Coaster Club of Great Britain. The park is also home to Drenched the tallest, steepest and
wettest ride in Europe, Speed with its awe-inspiring beyond vertical drop and Bounce where riders are shot into the air at up to 70kph in just two seconds. Oakwood’s unique combination of attractions also includes spectacular family rides, children’s themed play areas and so much more. You can whizz around the watery slides of Snake River Falls, become a pilot on Plane Crazy or take a relaxing paddle on the Boating Lake. For smaller kids there’s KidzWorld with its undercover adventure playworld The Lost Kingdom and the The Wacky Factory. Now, for the first time ever in Wales, comes one of the most
dEAlS Of THE WEEK As the 2011 Broadway theatre season gets underway, Broadway.com/groups is offering savings for group bookings. With a number of new productions and classic revivals, highly-anticipated musical SpiderMan Turn Off the Dark opens on February 7. Featuring a score composed by U2’s Bono and The Edge, the show promises some of the most complex hightech special effects to be seen on stage to date. Previewing from February 26, Daniel Radcliffe (Equus on Broadway, Harry Potter film series) headlines the 50th anniversary revival of classic musical How to Succeed in Business Without Really
Caption Trying. The revival of Cole Porter Musical Anything Goes! begins previews on March 3, and stars Tony Award winners Sutton Foster and Joel Grey.
n With group savings of up to 46% available, minimum numbers start from ten people or more. See www.broadway. com/groups.
Cost per litre in pence: Norway Great Britain Sweden Switzerland France Germany Netherlands Italy Czech Republic Hungary Ireland Belgium Austria Portugal Poland Spain Luxembourg
138.16 126.20 120.97 117.77 117.73 109.94 109.85 109.18 107.24 106.71 105.97 104.27 101.31 101.23 97.30 92.18 89.30
HOlidAy pOUnd £1 will get you: Euro Switzerland (Franc) Norway (Kroner) Hungary (Forint) Czech Republic (Koruna) Poland (Zloty)
1.19 1.56 9.50 331.11 29.94 4.81
A variety of group travel incentives are being offered to coach parties planning to attend this summer’s Royal International Air Tattoo at RAF Fairford in the Cotswolds. Taking place on July 16-17, 2011 marks the 40th anniversary of this popular military airshow. Attracting more than 150,000 people in addition to 250 aircraft, visiting groups can enjoy a spectacular seven-hour flying display, with fast jets, helicopters, and aerobatic display teams, including the RAF’s legendary Red Arrows. Groups of 20 or more people arriving in one vehicle can take advantage of a discount of £10 per admission ticket (usual price of a standard advance admission ticket is £39). Incentives for coach drivers include free entry, a driver rest tent, and free on-site coach parking. n Call 0800 2972971 or email email@example.com. www.cbwonline.com
LOCAtiOn: Wigan EStABLiSHEd: 1903 FLEEt SizE: 180 COntACt: Private hire 01925 214 634 www.shearings.com
November 17, 2010 | COACH & BUS WEEK | 31
Shearings sharpens its Private Hire
private hire element of our business.” Chris Brown, operations director went further. “We’ve got one of the biggest coach fleets in the UK. Mick paved the way for the Setras. They’re a fabulous piece of kit – real head turners. They’re often rightly described as the Rolls Royce of the coach industry. As previously featured in CBW, brand new Setras have entered the fleet for two successive years – and currently account for 33 percent. Indeed, from next year over half the firm’s fleet will be meet Euro five emissions standards. Chris continued: “Yes we’ve got 50 hotels that we need to fill 52 weeks of the year, and fleet utilisation is up there around 90% but we’ve also got resource available at times.” “We have coaches all over the UK in different resorts which have layovers – and we’ve also got a large pool of part-time drivers on hand. Because the size of our organisation, we can allocate drivers who have in-depth knowledge of the areas concerned.”
Private Hire Growth
“We’ve got a team here with loads of expertise. You either love coaching or hate it. It’s one of those industries. People tend to spend their lifetime in it,” said Chris. “The shortest length of service on our driving team is three years – with the majority having been with us for 15 years.” The first point of contact to a would-be hirer of a Shearings coach is private hire manager Lisa Bithell, who reports to Kevin Pitman, assistant operations manager. To develop the private hire element of the business, a team has been put together. “It’s worked well to date,” said Mick. “We sat down and came up with an action plan. One of the results of this has been the decision to split the market into three sectors – namely, sports & social, corporate and in-bound
Recruitment Coach & Bus Week is the number one choice for carrying a wide range of industry vacancies. Used by operations of all sizes to fill roles ranging from director level through to middle management, engineering and sales, reflecting the senior and influential nature of our core readership. Our exclusive recruitNOW service offers a multilevel platform to maximise the opportunity for vacancies to be seen by prospective candidates: n Printed publication
n Published online via our page turn service within the Coach & Bus Week website
n Published online in the Jobs section of the Coach & Bus Week website
Coach & Bus Week’s Gareth Evans talks to the largest UK coach holiday operator about its aim to grow the private hire element of its business and also learns about other recent developments ention the word ‘Shearings’ and visions of well-loaded, blue and gold-liveried coaches spring to mind. Indeed, pull up at a service area or a tourist honey pot, and chances are you’ll see at least one if not more of the familiar coaches. Put simply, Shearings is to coach holidaying what National Express is to scheduled coaching – it’s a household brand name. Like NX, it’s the largest player in its field. There is much more to the UK’s largest coach holiday operator than blue and goldliveried vehicles however – for Shearings Group comprises three divisions – the hotel estate, the value for money brands National Holidays and Caledonian Travel, and Shearings Holidays. The latter also includes the commercial and operational side of company, with its head office in Wigan and operational team based at its coach interchange at Stretton – which is conveniently located in Cheshire, minutes away from the M6 junction with M56, to the west of Manchester. However, like all good firms, Shearings does not stand still. While its core business continues to be holidays, underpinned by its own in-house hotel estate, it’s keen to make greater use of its vast bank of expertise, experience and highquality fleet by expanding the private hire coaching segment. “We’ve always done private hire and we’ve got a core number of loyal customers, but until now we’ve never publicised it,” said Mick Forbes, Shearings’ engineering director. A new managing director has recently been appointed at Shearings – in the shape of Ruth Connor – more of which hopefully in a future issue of CBW. “She’s told us to remove our comfort blankets,” explained Mick. “Therefore, as engineering director I’m leading the project to grow the
Regular Themed Features Approximately twice a month we publish an Industry Guide focusing on a diverse selection of industry related services. Advertisers have the opportunity to provide up to 700 words of editorial to accompany their advertisement, nearly four times as much editorial as that offered by any other industry publication. All content appears together in an ‘advertorial’ style, guaranteeing maximum effectiveness.
n Posted to our Facebook, Twitter and LinkedIn social networks
Features List 2013 Issue
Product Focus Feature
1068 1069 1070 1071 1072
January 2 January 9 January 16 January 23 January 30
Passenger Comfort & Entertainment
1073 1074 1075 1076 1077 1078 1079 1080 1081 1082 1083 1084 1085 1086 1087 1088 1089 1090 1091 1092 1093 1094 1095 1096 1097 1098 1099 1100 1101 1102 1103 1104 1105 1106 1107 1108 1109 1110 1111 1112 1113 1114 1115 1116 1117 1118
February 6 February 13 February 20 February 27 March 6 March 13 March 20 March 27
April 3 April 10 April 17 April 24 May 1 May 8 May 15 May 22 May 29
June 5 June 12 June 19 June 26 July 3 July 10 July 17 July 24 July 31
August 7 August 14 August 21 August 28
September 4 September 11 September 18 September 25 October 2 October 9 October 16 October 23 October 30
November 6 November 13 November 20 November 27 December 4 December 11 December 18
Vehicle Presentation Telematics
Training & Safety Engines & Transmissions Seating, Flooring & Interiors
Digital Technology Rental, Leasing & Finance Garage Equipment
Minibus CV Show Preview
CV Show Review Minibus
Tachographs Fuel Management & Emission Control
Ticketing & Cash Handling Repairs & Refurbishment Training & Safety Glazing & Entry Systems Uniforms & Workwear Vehicle Presentation Engines & Transmissions Security & Insurance Digital Technology Garage Equipment
Minibus CBL Preview
CBL Review Minibus
Seating, Flooring & Interiors Ticketing & Cash Handling Repairs & Refurbishment Fuel Management & Emission Control
The home of online news and information for the Coach, Bus and Minibus industry Coachandbusweek.com is the only paid-for industry website giving it a unique and superbly targeted audience of top industry buyers. Since re-launching the website in August 2011, weâ€™ve gained many UK and European digital subscribers as well as visitors and subscribers from the UAE, Northern Africa, the Americas and the Far East. In fact the website has been visited from a total of 114 countries so far and includes a translation function so that it can be read globally. Inside the Website The homepage covers all the vital areas of the industry acting as a hub to the weekâ€™s main news and information. Individual sections of the website cover specific topics such as financial, technical and legal news. Many pages on the site are available for sponsorship advertising as they service a highly targeted audience specific to a particular sector of the industry.
If you have any events or dates you want the industry to know about then the diary section of the website is a great place to promote them. Just let our sales or editorial team know about your event and in turn, we can let the rest of the industry know. The website also has a page dedicated to recruitment. All of the jobs that are advertised in the magazine are placed on the website. Itâ€™s a great extra service for our recruitment clients that helps them
reach as many prospective applicants as possible. A featured job of the week is also displayed on the homepage.
Target Audience The target audience of coachandbusweek.com is the same as the magazine; however the website has expanded that audience numerically and geographically as well as increasing the frequency of interaction with us and our advertisers. Visitors to the site are primarily senior decisionmakers in the coach, bus and minibus industries, middle managers, and engineering/ depot staff. Banner Advertising Taking a banner on coachandbusweek.com puts your product or service in front of serious buyers in vehicle operator companies from the smallest to the large plcs.
You can take a leaderboard banner (728x90px) in the header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. Details of the pricing of these advertising spaces can be found in the pricesheet of this pack.
You can also place a larger banner above the main content of any page as a sponsor. Contact a member of the sales team for more information about sponsorship and pricing.
Coachandbusmarket.com: the industry’s hub for buying and selling vehicles Built to make buying and selling vehicles easier and more efficient than it has ever been before; coachandbusmarket.com is the industry’s leading and most visited vehicles-for-sale website.
Coachandbusmarket.com matches the modern, professional look and feel of Coach&BusWeek magazine. But above aesthetics, the user-friendly detail and quality of our content makes a real commercial difference to our audience and our advertisers by helping them to sell and buy vehicles, products and services efficiently. Our ‘Market Unlimited’ packages provide Operators with the most comprehensive, lowest priced package for selling used vehicles in the industry. The site provides superb opportunities for you to advertise to the specifically targeted audience visiting our website in their thousands, already in a purchasing frame of mind.
Banner Advertising Taking a banner on the website is a brilliant way to put your product or service in front of buyers. Remind them, while they buy an addition to their fleet, why your product or service is most suitable to their needs. We offer a leaderboard banner (728x90px) in the header section of the website and an MPU (Mid Page Unit 300x250px) on the right hand sidebar. There is also full banner (468x60px) space on the homepage beneath the Suppliers section.
Suppliers Section Anyone who is buying a vehicle, might also be seeking insurance, refurbishment, tyres, finance, safety equipment etc. The suppliers section is the perfect place to support or enhance your visibility as a clear and superior choice. It can also help to improve the traffic and SEO (search engine optimisation) to your own website. Becoming one of our featured suppliers will get you a featured supplier logo on the homepage, and in addition you’ll own the prime space on the main page in your product’s respective category. If the featured space is already taken or you feel a regular slot will fulfil the coverage you’re looking for, then you can take a regular space on the main page of the suitable category.
Dealer and Manufacturer Pages If you are a vehicle dealer or a manufacturer you can have your own page on coachandbusmarket.com. It’s like having your own showroom on our site. There are thousands of visitors coming to our website, all looking to buy a vehicle, so why not make it as easy as possible for them to buy one of yours and generate extra traffic to your own site at the same time?
As well as all of your vehicles automatically displaying on your own page, you can customise its main content and sidebar. We’ll work with you to advertise your presence to the market and build a page which will constantly help you sell more vehicles.
Advertising Rates 2013 Display
Recruitment & Tenders
n Eighth Page – £140
n Eighth Page – £234
n Full Page – £900
n Full Page – £1,872
n Quarter Page – £260 n Half Page – £480
n Double Page Spread – £1,600
10% agency discount where applicable. Discounts available for series bookings.
Vehicles for Sale n 5 cms x 1 column – £30 n Quarter Page – £150 n Half Page – £250 n Full Page – £400
n Double Page Spread – £750
n Annual Market Unlimited Package – £179*
Other sizes available. All advertisements include full colour as standard, photo(s), design and typesetting costs. Discounts available for series bookings. *£129 for existing subscribers.
Special Positions n Bound four-page insert – £1,800 plus £16 per gram over 10gms. Not including print. n False four-page cover – £2,400 Plus £16 per gram over 10gms. Not including print. Annual Wall Planner n Single Space – £350 n Double Space – £600
n Quarter Page – £468 n Half Page – £936
n Double Page Spread – £3,744
10% agency discount where applicable. All vacancies also appear on www.coachandbusweek.com/jobs and shared via our Facebook, Twitter and Linkedin social media pages.
Classified n £12 per Single Column Centimetre
Loose Inserts n Per full run up to 10gm weight – £350 plus £16 per gram over 10gms.
12 Month Sponsorship Packages n Vehicles For Sale – £11,000 n Classified – £9,000
n Deliveries – £5,000
n Drivers Page – £3,000
n Digital Edition – £6,000
n People & Recruitment – £5,000 n Minibus News – £3,000
n Minibus Features – £3,000 n Carrier Sheet – £6,000
10% Tenancies (your advertisement appearing on average every 10th hit)
10% Tenancies (your advertisement appearing on average every 10th hit)
n 728 x 90 top leaderboard – £250 per month
n 728 x 90 top leaderboard – £250 per month
n 728 x 90 bottom leaderboard – £150 per month n 300 x 250 mid-page unit – £200 per month Full Tenancy Positions
n 120 x 90 button link – £600 per annum
n Digital Magazine Sponsorship – £6,000 per annum
n 300 x 250 mid-page unit – £200 per month Full Tenancy Positions
n 590 x 125 Centre Homepage Banner – £750 per quarter
n 292 x 115 Centre Homepage Semi-Banner – £450 per quarter
n 187 x 50 Supplier Panel Featured Button & 557 x 170 Supplier Page Featured Header – £300 per quarter
n 175 x 115 Supplier Panel Standard Button – £150 per quarter
Ad Specifications 2013 Display & Recruitment
FULL PAGE (Trim) 297mm x 210mm (+ 3mm bleed)
Vehicles for Sale & Classified
FULL PAGE (Type Area) 277mm x 190mm
5x1 5cm x 1 column
QUARTER PAGE (Vertical) 134mm x 93mm
HALF PAGE (Vertical) 272mm x 93mm
5x2 5cm x 2 columns
EIGHTH PAGE 64mm x 93mm
HALF PAGE (Horizontal) 134mm x 190mm
6x1 6cm x 1 column
QUARTER PAGE (Horizontal) 64mm x 190mm STRIP 20mm x 190mm
10 x 1 10cm x 1 column
6x2 6cm x 2 columns
Production Formats n Type Area: Please ensure there is at least 10mm clearance between type trim. If this is not adhered to we cannot be held responsible for missing data. n Bleed: For full-bleed full page adverts, please include bleed of 3mm on all edges. n Formats: Our preferred format is high resolution PDF (version 1.3). Files should be supplied to the correct ad size using CMYK colour space with fonts embedded and all elements set to 300 dpi. n Other formats: Adobe Indesign, Illustrator and Photoshop, Quark Xpress and most current PC software supported. n Images: All image files to be supplied as TIF, EPS or JPG (minimum resolution 300 dpi at size to be used). NB: We do not accept screen graphics taken from websites as they do not conform to magazine printing quality. n Text: Text only, rich text format or as MS Word document. Fonts must be embedded. n Delivery Methods: Electronic transfer of material using email, post or ftp. n Email: PDF or compressed (ZIP/SIT), no size limit, send to firstname.lastname@example.org. n Post: CD ROM with colour proofs to Coach & Bus Week, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough, Cambridgeshire, PE7 8GX. Tel: 01733 293240.
Copy and Booking Display: 12noon Friday prior to publication Classified: 12noon Wednesday week prior to publication Vehicle Sales: 12noon Monday week of publication Recruitment & Tenders: 4pm Monday week of publication Industry Guide: 12noon Wednesday 2 weeks prior to publication
Editorial Publisher Jonathan Taylor 01733 293240 email@example.com Editor Gareth Evans 01733 293243 firstname.lastname@example.org
Deputy Editor Andrew Cream 01733 293482 email@example.com
Technical & Minibus Editor Martin Cole 01733 293245, 07885 692144 firstname.lastname@example.org News Reporter James Day 01733 293244 email@example.com News Reporter Alex Tyler 01733 293240 firstname.lastname@example.org Advertising, Marketing & Events
Advertising & Marketing Manager Ian Gillis 01733 293484 email@example.com
Coach & Bus Market Advertising Manager Jade Cassidy 01733 293247 firstname.lastname@example.org Advertising Executive Brian Winterton 01733 293488 email@example.com Advertising Production June Barnard 01473 858761 firstname.lastname@example.org
Subscriptions & Circulation Subscriptions & Circulation Manager Samantha Noble 01733 293480 email@example.com
Subscriptions Executive Lorraine Jackson 01733 293483 firstname.lastname@example.org
Coach & Bus Week, First Floor, 3 The Office Village, Cygnet Park, Forder Way, Hampton, Peterborough PE7 8GX Switchboard 01733 293240 Fax 0845 280 2927 Web www.coachandbusweek.com Distributed by COMAG