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Rotary District 5340 Monthly Newsletter Volume 2, Issue 8 – February 2013

February is World Understanding Month 1. World Understanding Month 2. Governor’s Letter 3. Membership Matters

4. Making a Difference 6. Notables 7. PR Campaign for Literacy 8. Celebrate in Lisbon

In honor of the first Rotary meeting that occurred on February 23, 1905, Rotary International has designated this day as World Understanding and Peace Day and selected February as World Understanding Month. “The Rotary way works! But Rotary has no patient on it, for it is but the Golden Rule in action. Any person, any nation can apply it by displacing negative hatred and fear with goodwill based upon understanding. Peace among nations is not impossible of attainment; they can find peace if they will.” - The world’s first Rotarian, Paul P. Harris, Founder and President Emeritus of Rotary International.

Happy Birthday Rotary! On February 23, Rotary celebrates its 108th anniversary. The day also marks the anniversary of the first mass polio vaccinations, which started in Pittsburgh, Pennsylvania, in 1954 and expanded across the United States. A group of children from Arsenal Elementary School received the first injections of the new polio vaccine developed by Dr. Jonas Salk.

Photo credit: March of Dimes Foundation


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Governor’s Message “The Forum reminded us all of the ethical responsibility we share to help others, whether you voice it as Service Above Self or Peace Through Service.” Dick Stevens, District Governor Greetings Fellow Rotarians, February is World Understanding Month. This month’s topic comes at a very appropriate time for Lynn and me as we have just returned from the second of three Global Peace Forums called by RI President Tanaka for the 2012-13 Rotary year. I was particularly struck by the large number of young adults who attended. One-third of the 1800 participants were Interacters, Rotaracters and various exchange students. These young participants set a refreshing tone for the events. The focus of the Forum was to encourage all the attendees to take a global outlook and become catalysts for peace. Three of the main presenters were former Global Peace Scholars; indeed a very impressive group. These young professionals can make us all proud of the vision of the Rotary Foundation. The Peace Scholars set a tone of hope that was palpable. I was impressed at how well they related to the many young adults who were in attendance. So often Rotarian presenters look like a collection of wellmeaning grandparents - not this time! In conjunction with the Peace Forum, was the 50 th Anniversary Convocation of Interact held at the Forum hotel. The participants from District 5000 worked on service projects at the Pacific Aviation Museum, a fundraiser for the End Polio Now campaign and a video contest supporting this year’s theme of Peace Through Service. The highlight of the weekend for all participants was the address Saturday night by Daw Aung San Suu Kyi. This was only the second time since she has been released from house arrest that she has addressed an American audience. Her presentation gave us a respect for her unflagging belief in her country, which she called Burma. She is cautiously optimistic about her country’s future, but realistic about its current state of decay and political unrest. The Forum reminded us all of the ethical responsibility we share to help others, whether you voice it as Service Above Self or Peace Through Service. I was proud to be a participant this past weekend. I wish you all a successful February!

Dick Stevens


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Membership Matters Sushil Gupta Director, Rotary International 2003-2005

I am proud to say that I have now been a Rotarian for over 35 years. During this very fascinating journey, I have made many new friends who have enriched my own life. That would not have been possible without me being a member of this vast fraternity - Rotary. An increase in membership in clubs give us greater opportunity for fellowship, networking, mutual assistance and thus all around development in our own personalities by having inducted new members from diverse fields. We meet new people every day and learn from them. The world is vast and has diverse people and Rotary helps bring them together on one platform. Rotarians should be proud of their membership - proud to belong to the world’s largest membership-based, non-profit organization. Over the years Rotarians have developed a passion for generosity. Generosity, not just in contributing funds, but generosity in contributing “hands� that are needed to complete projects. Added membership provides added hands. When we join Rotary, we do so with the spirit of service. I have experienced the delight of service - of being useful to society. The core values of service, including the values of ethics that I have imbibed during my membership of Rotary, has stood me in good stead in life and in my business. I cannot think of any other organization that offers me such a wonderful opportunity to serve my fellow beings. Membership of Rotary to me means an opportunity for fellowship and to serve society.


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Making a Difference Coronado Rotary Club Supports Hurricane Sandy Response Efforts

The Rotary Club of Coronado is actively involved in supporting the relief cause in Staten Island due to the damage caused by Hurricane Sandy. At the Club’s weekly Wednesday meeting, a check to Staten Island Rotary was prepared in the amount of $14,209. This money was quickly raised through the generous donations of individual Rotarians as well as the creative force of Mary Ann Berta, Rich Brady and Les Arndt who spearheaded the effort. These Coronado business owners produced a full-scale Fashion Show with clothing from their stores, La Mer and Brady's Men’s Clothing. Through sales and a raffle at the Rotary meeting on December 5, $5,120 of the $14,209 was raised for Hurricane Sandy victims in the New York borough, which was hardest hit by the big storm. in the photo below. That same day, another check was presented by Ivan Dunn, Community Service Director, to the Coronado Little League President, Alex Fahrenthold, which Coronado Rotary has traditionally supported. This is one of many ways that the community benefits from Rotary’s fundraising efforts. Coronado Rotary provides nearly $80,000 to over 45 charities, non-profits and community youth and Wounded Warrior programs. Additionally, Rotarians support an additional fifteen Club Service projects through their volunteer efforts during the annual Rotarians at Work Day, placing Flags on the Avenue for patriotic holidays, cleaning up Central Beach each month, and numerous other efforts which benefit their community.

Submitted for Coronado Rotary by Marilyn Rees, Public Relations, with photos by Eugene Kocherga

Ivan Dunn, Community Service Director and Alex Fahrenthold, Coronado Little League President.

President Walt Heinecke and Public Relations Chair, Marilyn Rees, join Mary Ann and Les Arndt


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Making a Difference (continued) Ramona Rotary 2012 Non-Profit of the Year

“Above and Beyond” was the theme of the 2012 Ramona Chamber of Commerce Annual Installation Dinner and Awards Banquet, where special recognition awards honored businesses, non-profits and individuals who have gone “above and beyond” to make the community of Ramona, California shine. Ramona Rotary Club was selected as the Non-Profit of the Year after 75 years-of-service to the community, based on the Club’s hard work and dedication to the community. “Ramona Rotary Club is truly a positive force in our town,” says President Carol Kinney. “Our members are committed to supporting the community, offering opportunities for higher education to our youth and promoting family-friendly activities and events each year.” It was noted that Rotarians can be seen every patriotic holiday at the crack of dawn putting flags on Main Street. They also solicit donations for and then put on the annual Fourth of July fireworks display.


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Notables Cliff Dochterman at La Mesa Rotary su One person - that’s all it takes to make a huge difference. Cliff Dochterman, President of Rotary International during 1992-93, focused on several Rotary heroes when he spoke at the Rotary Club of Club of La Mesa on January 16. All six East County Rotary Clubs were represented. Included were: Tom Henderson, the man who created the ShelterBox. The contents of his portable refuge can sustain 10 people with emergency supplies, ranging from a tent to a cook stove. Ken Behring, a Danville, California Rotarian who founded the Wheelchair Foundation 13 years ago, and has distributed 200,000 wheelchairs in 65 countries around the world. Tony Zeno, a New York Rotarian who was so touched by a mutilated girl he saw in Uganda that he decided to do something about it. That was the beginning of the Gift of Life, an organization that has saved the lives of more than 10,000 children from countries all around the world with the miracle of open-heart surgery. These surgeries are performed in medical centers throughout the USA and in participating “Gift of Life” hospitals in Russia, Israel, Malaysia, China, Ukraine, India, Dominican Republic and the Philippines. Nobody delivers a more powerful message than Cliff Dochterman.

New Theme Announced su The theme for Rotary year 2013-14 has recently been unveiled by RI President-Elect, Ron Burton:

“Engage Rotary, Change Lives.”


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PR Campaign in Support of Literacy Outdoor Campaign Kicked Off su January kicked off the new District 5340 public relations outdoor campaign in San Diego. Spreading the word about our work to improve literacy - one of the core areas of focus for Rotary International - you'll see the ads on taxi cabs and billboards in the downtown area of San Diego. An ad also appeard in this month’s edition of the San Diego Family Magazine with over 100,000 copies distributed throughtout San Diego. The campaign was designed by Scott Carr (San Diego Downtown Breakfast) who is the District PR Chair, and funded in large part by a Rotary International grant. Check out more at: http://rotarysandiego.org/areas-offocus/education-and-literacy


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Celebrate in Lisbon


Rotary District 5340 Newsletter - February 2013