FEBRUARY 2019 THECURRENTHUB.COM
8
MONEY
a conservative portfolio, accept your truth, invest that way, and move on with your life. There’s no sense putting your emotional, mental, and physical reinvested that cash. As a result, health at risk for the latest and RESPECT THE MARKET: greatest “sure-thing.” he missed out on ten years of Shell’s first day on the job was bull market returns, and it cost just ten days after the market BEWARE OF THE him $123,000 in lost upside. high in March 2000, followed TALKING HEADS: by 19 months of a bear market. Timing the market requires The media is in the business of His conclusion after 19 years is that you be right twice—even selling advertisements. What lightening can’t do that that market up and downs are would a news show be without inevitable—don’t get caught up consistently. It’s time in the the crisis-du-jour? The sky can’t market, not timing the market be falling every day, but the in market euphoria only to be that counts. blindsided by a whipsawing talking heads can make you feel market. By creating and that way. The market pundits DON’T LET YOUR sticking to a plan, you can have to have a “shtick” to get air INVESTMENTS KEEP YOU weather the tumultuous seas UP AT NIGHT: If each tick of time—perma-bulls, permaand enjoy smooth sailing ahead. the tape sends your pulse bears, markets don’t operate in absolutes. No one has a crystal racing, causing you to worry TIMING THE MARKET ball, so avoid the voices of doom about losing money, investing ISN’T EASY: Shell learned this by turning off the TV. the majority or all of your portlesson the hard way. After, What we learned from Mr. folio in stocks may not be for when he moved almost $80k of Shell’s article is that emotions you. There is wisdom in his 401k account into cash as a can take over and mistakes hapaligning your asset allocation reaction to the flash crash on pen. In our lives, we all have with how you tolerate market May 7, 2010, he never swings. If you’re more wired for examples of “Lessons Learned”
LESSONS LEARNED By Robert Fezza and Steve Siders We all experience different feelings when things don’t go as planned. It’s human to want to avoid pain and fear. When it comes to investing, we all struggle with the fear of losing money, which is why we want to share some perspective. If you don’t take it from us, take the advice of a 19-year retiring Wall Street reporter, Adam Shell, from his last article relaying the best lessons he’s learned over his career (Source: “Dow: The secrets of successful stock investing from veteran market reporter” 1/7/19).
Irina and Todd Bridges opened Kilwins in Alpharetta City Center in the fall of 2018.
PAID PROMOTION
DIVINE DISCOVERY Kilwins Chocolate, Fudge and Ice Cream Shop Opens in Alpharetta By Tara Gary
Alpharetta has a new place to satisfy your sweet tooth. Kilwins Chocolate, Fudge and Ice Cream Shop, located in Alpharetta City Center, is luring shoppers’ taste buds with beautifully hand-crafted treats. Todd Bridges decided to leave the corporate world and pursue his passion for Kilwins, which he now owns and operates with his wife, Irina. We should all be thankful for his life choice. Kilwins is one of those shops that takes you back to your childhood. Your senses are overwhelmed upon entering the shop. Your eyes widen at the sight of so many delectable choices. The sweet smell of fudge and chocolate entice your taste buds. I couldn’t help but get excited over the many choices of handmade chocolate goodies. Fresh Granny Smith Apples are hand dipped in Kilwins famous caramel; some are drizzled with decadent chocolate, pecans, walnuts, or m&m’s. Giant pecan, caramel, chocolate clusters (aka Turtles), line the shelf. Just as in the 1800s, thick slices of creamy fudge are hand paddled and loafed on a marble slab right before your eyes. The treats that line the display shelf
are beautifully packaged, making them the perfect gift for that special someone or as a reward to yourself for just being you. As if that is not enough, 32 flavors of original recipe ice cream are served in freshly-made waffle cones. One of my favorite flavors was limited edition “The Perfect Apple Pie” ice cream. You know “limited edition” in just about any market makes it considerably better and the same is true with this perfect concoction of apple, cinnamon, pie crust, and creamy delectable ice cream. Other flavors include Toasted Coconut, Chocolate Peanut Butter, Cappuccino Chocolate Chip, Dulce De Leche, and Butter Pecan, just to name a few. Kilwins, founded in Michigan in 1947, has a reputation for serving high quality products from the finest ingredients and providing excellent customer service. The same holds true today. With their values being as simple as; “Treat others the way you want to be treated, Do your best, and Have fun!” Watching owner Todd Bridges skillfully and passionately prepare the hand-crafted treats makes one appreciate them even more. Todd’s enthusiasm
on our journey to saving and investing for our future. It is at those times that a professional advisor can be your calm voice of reason, preventing you from making costly mistakes. Whether you are a financial novice or an experienced investor, having a trusted partner to help you plan ahead for the unpredictable market ups and downs is a wise decision. Life is a journey, navigate it wisely. ❍ Robert Fezza, CFP® and Steve Siders, CFP® own Odyssey Personal Financial Advisors, 500 Sun Valley Drive, Suite A6, Roswell, GA. Their firm specializes in working with people who are serious about making progress toward financial goals. Odyssey manages portfolios greater than $250,000. 770-992-4444, www.odysseypfa.com. Securities offered through Cetera Financial Specialists LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC. Cetera entities are under separate ownership from any other named entity.
for his shop is contagious. You can see the anticipation in his expression when he offers a customer a sample and excitedly awaits their approval. He and his staff ’s eagerness to share their knowledge and offer suggestions make your visit memorable. One visit to the shop will keep you returning for certain. Todd plans to share and expand his knowledge of confections by offering children’s classes in the near future. I will share class times and events when available. Kilwins opens at noon Mon –Thu until 8:00 p.m., Fri –Sat noon –10:00 p.m., and Sunday noon –6:00 p.m. ❍
Alpharetta City Center 251 Market St. Alpharetta 470-268-4328 kilwins.com/Alpharetta-CityCenter