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Media Kit

The Community Connection


Se e On Ou P. r Ad 11

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ards Are Active Bo ge All The Ra

are entary schools Two local elem fundraising in leading the way rooms with class efforts to equip pg. 8 ds. interactive boar


May 2011

Visit us online

rs In The me Ushe Spring Ti a e son Festival Sfestive season is in full force.

m theroswell line www. it us on

Get Fresh !

www.thec urrentp

the shes to bicycles From paint bru

It’s Our Veggies...Loc al And Fres h From The Fa rm To Your pg.3 Table pg.6


a Herndon. ical local artist Galin ages, mus award-winning dren of all festival Paintings by ties for chil nt and plenty of entertainme high. food e event that signatur y that we is the Another yesterda calendar ng only festival with spri like es It seems lights the ling Festival. The le our hom Cyc ped inside w on the for the who Roswell were trap ch ortunities foot of sno winter, in or wat offers opp over a half r a record setting es to ate icip part niti Afte family to cycling. ground. Eves le opportu ily. s now amp on of spring has news from River ows whole fam ig world clas there are wins award, plus Mead seas t for the Cra that the Ms. Searcy’s class successful fund raiser, High area “It’s an even it to believe it,” enjoy all a very is to see tta more news from Elementary on festivals You’ve got Roswell Alphare to offer. award, plus much leading art pg. 20 the ival of debate team wins is a world One of the Voth, of anization izations. Terry Kimball Colors Fest n n Bike Org restorations, popular schools and organ ntai 600 Tow c ever over Mou Cola. tori the With Coca said. pg. 9 Roswell in the His s event held on t on all things (RAMBO), community in Arts, held re-noun exper Thi ng Roswell. d, May 7 and 8, The biki Square in ken 12 Day wee by artists CONTINUED sy Mother’s and crafts s ition fine arts g Made Ea on. In add viPlu features Parentin columnist dissects the acti nd the regi Years from arou display there are w parenting 21 Ne new pg. on n’ Our Grilli non. to the art

ass n Park Cl Mountai l onmenta Wins Envir Award

Coke King Of bilia Memora

By Current Staff

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to get your back 12 resolutions up. kitchen fired


pg. 13

The No-Fe eding Zon e Heavenly Ribs Publish Th y Self [cookin’]










[parenting ]

The Face Dilemmabook pg.18


The Month In Pictures pg.2 1

ome Tiger Mom phen


PG. 13

>> page 22



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One Man’s Spirit ual Jo urne Into The World O y f Barb eque !!

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Ad ur 11 e O P. Se O n

t n e r r u c e th 11 April 20

Your Community Connection Why The Current? • • • •

Our editorial is unique and engaging. We connect the local neighborhoods with the information that unites not divides. Our editorial focus is presented in 4-color throughout. We cover a wide range of topics for every member of the household.

Market & Current Facts • We’re unique from local newspapers in that we’re the only one that offers direct-mail. Over 40,000 papers produced with each issue. Total circulation USPS mail and special free distribution Median home value is $299,000 The average household income is $109k per year Median age is 37.2 62.8% are educated beyond high school

thecurrent September 2011

ne Visit us onli

Ad ur . 11 eO P Se O n

• • • • • •

ball Season Kicks Off Foot Comebacks Lead The Way In Opening Games

Editorial Content • • • • • • • •


Our All Defensive And Offensive Teams

Community News Arts & Entertainment Health & Wellness Local Sports Education Parenting Home & Garden Exclusive Columnists

Partner Support When you partner with us we have several ways we help your business with editorial support.

• Calendar Of Events We will promote specials and event activities in our calendar ‘Out & About’.

• Briefs We will help spread your message in our Briefs section.

• Business Profiles We will write articles on you to clearly define your business to the local community.

pg.23 [Community]

Striving For Excellence pg.3 [Arts]

An Art Festival That Gives pg.6 [Arts]

t n e r r u c e h t ! ary IssueAugust 2011 Annivers Our 2nd

line us on Visit


Se [Health] e On Ou r P. The 15 Ad

.com urrentplus www.thec

Section! Sports ts

Power Of Pink pg.10

Coping With Breast Cancer pg.17


eThes Ageless End Stak CreativeView The Highf Retail O




Night Ligh er The Friday e Football Und Time For Som

Fried rvice pg. 3 Country ity Se Co] mmun [Arts g Passion pg. 15 A Lifelon Also


Month In za On Thetures pg. 30 Cooking Piz 17 Pic The Grill pg.


enemies who pose a real threat to our security, and have instead focused on demonizing fellow citizens. In all, 2,977 people from more than 90 nations perished during the 9/11 terrorist attacks. In the Global war on Terror, allied forces have suffered more than 362,611 casualties. Among those include more than 11,000 U.S. troops killed worldwide, and more than 49,000 Coalition and National (Iraqi and Afghan) soldiers have been killed. Additionally more than 2 million civilians have been killed or wounded in Iraq and Afghanistan. Given these facts, perhaps we need to reflect on who our real enemies are. It’s important to remember, and return, to how we all felt on

The Vault

PAWN Jewelry & Coin


Buying and loaning on...

• Gold, Silver & Platinum Jewelry • Diamonds • Coins & Bullion • Electronics • Car Titles

10% Loan or 15% extra When you sell your gold Coupon must be presented at beginning of transaction.

ial Section To School Spec

ity] [Commun

Visit our luxurious showroom

"' #%" % # !$ % '' *+ ! "& (&' "#%' # "& !!

Back ng The Stressi pg. 7 Stop With The r Finding Top Tips Fo ildcare pg. 8 Right Ch

uses pg. 8 ’s Open Ho ea School Info On Ar

New Music By Local Artists pg.10

September 11, 2001. That is one of the most significant dates in U.S. history. While the attacks of that day specifically hit targets in New York City, Washington D.C. and rural Pennsylvania, the effects were felt worldwide. We, as Americans, were specifically and deeply affected. As we reflect on that day, it’s important to remember how we felt. On that day we were not defined by political affiliation, the color of our skin, or by social status – we were simply Americans. United. In the last decade, that sense of unity has been seemingly lost. Our political leaders and national media, representing both sides of the political aisle, have chosen to forget the true

11180 Alpharetta Hwy. (678) 527-0654

It’s New ell High’s son Meet Rosw ach Justin Sander pg. 27 Football Co e Local Th f O Preview ason 26 pg. Football Se


A Decade Of Remembrance Special Commentary By Tripp Liles

Real American Music pg.14

In the end, ha

growth? right for future the dollar gotten thingerss invest, but alsolocainl econ omy. Acown cons Roswell finally ness unts in the Statistics, available of Labor

amo well the Bureau ds by Ros year – cording to ding on retail goo billion last s not l or sumer spen led nearly $1.4 a nationa re doe cially on tota B. That figu neighboromy, espe fusing at best. residents on with a The econ b or can be con , the area is experi- on yes that’s billi such as East Cob ey e, scal mon s of global and confusi ro-economy include areatta, nor the amount . That’s an avthe In our mic the mixed signals in e area hare ing the ing Alp lot of ld. For a driving forc give househo people visit encing a lly. A big that will spent by ,000 per ts nationa 22 a segment CONTINUED that exis nearly $40 stakes erage of overall, and retailers. The just are economy , Not of recovery are huge. t busius signs s owner rds to wha l busines for a loca l, with rega onal leve on a pers loaning on... Buying and & r Silve • Gold, Jewelry Platinum showroom luxurious y. • Diamonds Visit our aretta Hw Bullion 11180 Alph 0654 • Coins & ics (678) 527#%" % # "& • Electron "' ! Coin *+ es !$ % '' # "& !! • Car Titl Jewelr y & (&' "#%' By Tripp Liles




extra or 15%r gol d 10% Loenan you sell you Wh

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Coverage Area We Deliver The Most Coveted Demographic In The Metro Atlanta Market The Current connects your business with the residents of North Fulton and East Cobb by delivering engaging and relevant editorial content.

nt Coverage e r r u Ma C e p Th Over 40,000 total print distribution in zip codes 30075, 30076, 30009, 30004, 30022, 30068, 30067 and 30064, the first week of every month.


Alpharetta 30005 30066

30009 30075

Roswell 30022 30064

East Cobb 30068


Here’s what our clients say... “Advertising with The Current has been a great partnership. This has had the single greatest impact of any advertising we’ve done.” Laura Moore, Manager Thompson’s Frame & Gallery Johnson’s Ferry Rd.

“The results from our Current ad have been really impressive. We received more inquiries from it than from a much larger ad in another publication. The Current is a huge asset to the community.” Ken Fry, CEO, Gaia Transport Corporation


Market Facts The Current has readership in the most coveted region of the Atlanta market. Our circulation encompasses the North Metro area. Our Readers:

Household Income:

Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64

$50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000 +

14.5% 15.8% 16.3% 11.7%

18.2% 17.9% 24.3% 6.9% 11.0%

What’s at stake for your business? * Consumer spending figures for Roswell: Retail Goods: $1,395,560,194 Apparel & Services: $102,569,584 Education: $77,365,042 Entertainment & Recreation: $194,709,683 Food Away from Home: $194,167,651 Health Care: $200,506,732 Shelter: $974,423,044 Travel: $115,719,151 Vehicle Maintenance & Repairs: $55,564,468

Why Us? No other media buy can deliver the residents of Roswell and surreounding communities like The Current. We have the largest media saturation and the facts prove it. In a 2010 survey the City of Roswell** asked it’s citizens for their most used sources of information: The Current: Atlanta Journal Constitution: Television news: Revue & News: City newsletter: Radio news: Social media: Nixle:

19% 16% 15% 12% 12% 7% 3% 2%

If you have questions about how we can assist your business please contact our publisher Tripp Liles. 404-247-0208

* Source: for 2010 U.S. Bureau of the Census, and Labor Statistics Spending data is derived from the Consumer Expenditure Surveys, Bureau of the Census. **Local useage: 2010 City of Roswell survey with the National Research Center.

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