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Your Community Connection Why The Current? • • • •
Our editorial is unique and engaging. We connect the local neighborhoods with the information that unites not divides. Our editorial focus is presented in 4-color throughout. We cover a wide range of topics for every member of the household.
Market & Current Facts • We’re unique from local newspapers in that we’re the only one that offers direct-mail. Over 40,000 papers produced with each issue. Total circulation USPS mail and special free distribution Median home value is $299,000 The average household income is $109k per year Median age is 37.2 62.8% are educated beyond high school
thecurrent September 2011
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Striving For Excellence pg.3 [Arts]
An Art Festival That Gives pg.6 [Arts]
t n e r r u c e h t ! ary IssueAugust 2011 Annivers Our 2nd
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Coping With Breast Cancer pg.17
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enemies who pose a real threat to our security, and have instead focused on demonizing fellow citizens. In all, 2,977 people from more than 90 nations perished during the 9/11 terrorist attacks. In the Global war on Terror, allied forces have suffered more than 362,611 casualties. Among those include more than 11,000 U.S. troops killed worldwide, and more than 49,000 Coalition and National (Iraqi and Afghan) soldiers have been killed. Additionally more than 2 million civilians have been killed or wounded in Iraq and Afghanistan. Given these facts, perhaps we need to reflect on who our real enemies are. It’s important to remember, and return, to how we all felt on
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September 11, 2001. That is one of the most significant dates in U.S. history. While the attacks of that day specifically hit targets in New York City, Washington D.C. and rural Pennsylvania, the effects were felt worldwide. We, as Americans, were specifically and deeply affected. As we reflect on that day, it’s important to remember how we felt. On that day we were not defined by political affiliation, the color of our skin, or by social status – we were simply Americans. United. In the last decade, that sense of unity has been seemingly lost. Our political leaders and national media, representing both sides of the political aisle, have chosen to forget the true
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It’s New ell High’s son Meet Rosw ach Justin Sander pg. 27 Football Co e Local Th f O Preview ason 26 pg. Football Se
A Decade Of Remembrance Special Commentary By Tripp Liles
Real American Music pg.14
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Coverage Area We Deliver The Most Coveted Demographic In The Metro Atlanta Market The Current connects your business with the residents of North Fulton and East Cobb by delivering engaging and relevant editorial content.
nt Coverage e r r u Ma C e p Th Over 40,000 total print distribution in zip codes 30075, 30076, 30009, 30004, 30022, 30068, 30067 and 30064, the first week of every month.
Alpharetta 30005 30066
Roswell 30022 30064
East Cobb 30068
Here’s what our clients say... “Advertising with The Current has been a great partnership. This has had the single greatest impact of any advertising we’ve done.” Laura Moore, Manager Thompson’s Frame & Gallery Johnson’s Ferry Rd.
“The results from our Current ad have been really impressive. We received more inquiries from it than from a much larger ad in another publication. The Current is a huge asset to the community.” Ken Fry, CEO, Gaia Transport Corporation
Market Facts The Current has readership in the most coveted region of the Atlanta market. Our circulation encompasses the North Metro area. Our Readers:
Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64
$50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999 $200,000 +
14.5% 15.8% 16.3% 11.7%
18.2% 17.9% 24.3% 6.9% 11.0%
Whatâ€™s at stake for your business? * Consumer spending figures for Roswell: Retail Goods: $1,395,560,194 Apparel & Services: $102,569,584 Education: $77,365,042 Entertainment & Recreation: $194,709,683 Food Away from Home: $194,167,651 Health Care: $200,506,732 Shelter: $974,423,044 Travel: $115,719,151 Vehicle Maintenance & Repairs: $55,564,468
Why Us? No other media buy can deliver the residents of Roswell and surreounding communities like The Current. We have the largest media saturation and the facts prove it. In a 2010 survey the City of Roswell** asked itâ€™s citizens for their most used sources of information: The Current: Atlanta Journal Constitution: Television news: Revue & News: City newsletter: Radio news: Social media: Nixle:
19% 16% 15% 12% 12% 7% 3% 2%
If you have questions about how we can assist your business please contact our publisher Tripp Liles. firstname.lastname@example.org 404-247-0208
* Source: for 2010 U.S. Bureau of the Census, and Labor Statistics Spending data is derived from the Consumer Expenditure Surveys, Bureau of the Census. **Local useage: 2010 City of Roswell survey with the National Research Center.