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CALIFORNIA MILK. POURING OUT A NEW IDENTITY AND A NEW AD CAMPAIGN. CALIFORNIA CHEESE EVOLVES INTO A NEW, STRONGER BRAND.

NAME: ROSS PATRICK LOCATION: LOS ANGELES STATUS: CONSULTANT EXPERTISE: BRAND DEVELOPMENT WEBSITE: THEBRANDSCIENTISTS.COM TWITTER: @BRANDMAN3000

Logo exploration and final brandmark.

Innovation. Brand Building. Super Smart Ideas. Retail experiences, products, packaging and digital.


AWARD-WINNING CREATIVE GURU

Ross is the rare Creative Director that’s passionate about marketing, brand integration and the various strategic insights that make up a brand — from product development, packaging and retail design, to website development and advertising. Ross cut his teeth as a designer at Nike, then became head of advertising and design at Capitol Records, and most recently was SVP, Director of Design & Integration at Deutsch LA. His clients have included such names as Microsoft, TGI Friday’s, Mitsubishi, Coors and DIRECTV. While at Deutsch, Ross was instrumental in the launch of Tesco’s Fresh & Easy Neighborhood Markets. Ross is currently Venu Interactive’s Creative Director and continues to push the envelope on brand development as well as utilizing new media to captivate consumers.


LANCER IS HERE. STARTING AT $14955


MITSUBISHI MOTORS - PRINT ADVERTISING


T.G.I. FRIDAY’S - IN-STORE PROMOTIONS


We carry the latest Harley footwear & apparel.

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

PORTLAND’S

Portland, Oregon 503-249-8653

ONLY

HARLEY

DEALER

HARLEY-DAVIDSON DEALER AD CAMPAIGN


y Blvd.,

y Blvd.,

We carry the latest Harley footwear & apparel.

Oh yeah, we have great Hogs too.

PORTLAND’S

Portland, Oregon 503-249-8653 We carry the latest Harley footwear & apparel.

Portland, Oregon 503-249-8653

ONLY

We carry the latest Harley footwear & apparel.

HARLEY

DEALER

PORTLAND’S

ONLY

HARLEY

HARLEY

ONLY

PORTLAND’S

We carry the latest Harley footwear & apparel.

HARLEY

Portland, Oregon 503-249-8653

ONLY

HARLEY

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

Portland, Oregon 503-249-8653

ONLY

HARLEY

DEALER

DEALER

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

DEALER

PORTLAND’S

PORTLAND’S

DEALER

Portland, Oregon 503-249-8653

We carry the latest Harley footwear & apparel.

Portland, Oregon 503-249-8653

ONLY

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

PORTLAND’S

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have N.E. great Latus Harley-Davidson, 75thHogs & Sandy too. Blvd.,

We carry the latest Harley footwear & apparel.

DEALER


NIKE SPORT CASUAL - COLLATERAL


INTERTAINER TV - ADVERTISING CAMPAIGN


COORS LIGHT - RETAIL PROMOTIONS CAMPAIGN


MITSUBISHI EVOLUTION - AUTO SHOW BROCHURE


MITSUBSIHI MOTORS - COLLATERAL


Fresh & Easy Website design: Meal Planner, Store Finder, Blog and Twitter feed.

TGI Friday’s Website design: Menu, Date Planner, Hot Stuff, Music Machine, Gift Cards


BECOME LEGENDARY jordan TV

release dates

blogs

AIR JORDAN 2009

team jordan

collections

news

upcoming events

gallery

the details specs colors apparel in action press shop retail locator

WHAT’S NEW? The AIR JORDAN 2009 incorporates a new, innovative technology in basketball footwear called Articulated Propulsion Technology, or APT. The carbon fiber prosthetic running technology used by Paralympians.

> MORE

ENLARGE

SPRING 2009 SNEAK PREVIEW. WHAT’S COMING?

QUAI 54

RETRO TV

See the streetball tournament that’s taking Europe by storm.

Spike and Mike pose the question: Is it the shoes?

NEW TV SPOTS Features Team Jordan athletes Chris Paul, Carmelo Anthony and Rip Hamilton

TOP BLOGS

Air Jordan 1 High Strap

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2009 Jordan Brand All-American Team Announced. 10 February, 2009

WIN BIG

The Jordan Brand Classic showcases the top prep players from the New York City metropolitan area in a City vs. Suburbs showdown. In its second year of the event, an International game will tip-off the tripleheader by featuring 16 of the top 17-and-under players from around the world. A portion of the proceeds benefit the New York City-based charity, The Children’s Aid Society. > MORE Ever dreamed of playing ball with one of the Team Jordan NBA superstars? Now's your chance! One lucky winner will get the chance to play HORSE against NBA superstar Chris Paul at the Western Conference NBA Finals half-time for a chance to win $50,000!

JORDAN COLLECTIONS New apparel collections are here with everything for on the court and off the court. Make a statement that is legendary.

COPYRIGHT 2009 NIKE. ALL RIGHTS RESERVED. PRIVACY/TERMS OF USE.

Air Jordan Website Redesign


Saturn Website Redesign

CiCi’s Pizza Website Redesign


Islands Online web banner campaign

Saturn Online web banner campaign

Old Navy School is Coming Viral Videos


BRAND IDENTITY DEVELOPMENT VENETIAN HOTEL & CASINO


REAL CALIFORNIA MILK

LA BREA BAKERY

FREDERICK’S OF HOLLYWOOD - IDENTITY DESIGN


1.

4.

M I C H E L E C L A R K E N T E R TA I N M E N T

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EXODUS ENTERTAINMENT LOGO STUDY COMPARISON REVISED “E” 2-3-2010

More than just logo design. These represent the cornerstone of major brand development projects that included 360º branding from retail to digital. The strategy behind the brand identity and all imagery, fonts, colors, voice and media placement revolves around careful analysis of consumer research. michele clark entertainment



Ross Patrick Creative Director