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CALIFORNIA MILK. POURING OUT A NEW IDENTITY AND A NEW AD CAMPAIGN. CALIFORNIA CHEESE EVOLVES INTO A NEW, STRONGER BRAND.

NAME: ROSS PATRICK LOCATION: LOS ANGELES STATUS: CONSULTANT EXPERTISE: BRAND DEVELOPMENT WEBSITE: THEBRANDSCIENTISTS.COM TWITTER: @BRANDMAN3000

Logo exploration and final brandmark.

Innovation. Brand Building. Super Smart Ideas. Retail experiences, products, packaging and digital.


AWARD-WINNING CREATIVE GURU

Ross is the rare Creative Director that’s passionate about marketing, brand integration and the various strategic insights that make up a brand — from product development, packaging and retail design, to website development and advertising. Ross cut his teeth as a designer at Nike, then became head of advertising and design at Capitol Records, and most recently was SVP, Director of Design & Integration at Deutsch LA. His clients have included such names as Microsoft, TGI Friday’s, Mitsubishi, Coors and DIRECTV. While at Deutsch, Ross was instrumental in the launch of Tesco’s Fresh & Easy Neighborhood Markets. Ross is currently Venu Interactive’s Creative Director and continues to push the envelope on brand development as well as utilizing new media to captivate consumers.


LANCER IS HERE. STARTING AT $14955


MITSUBISHI MOTORS - PRINT ADVERTISING


T.G.I. FRIDAY’S - IN-STORE PROMOTIONS


We carry the latest Harley footwear & apparel.

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

PORTLAND’S

Portland, Oregon 503-249-8653

ONLY

HARLEY

DEALER

HARLEY-DAVIDSON DEALER AD CAMPAIGN


y Blvd.,

y Blvd.,

We carry the latest Harley footwear & apparel.

Oh yeah, we have great Hogs too.

PORTLAND’S

Portland, Oregon 503-249-8653 We carry the latest Harley footwear & apparel.

Portland, Oregon 503-249-8653

ONLY

We carry the latest Harley footwear & apparel.

HARLEY

DEALER

PORTLAND’S

ONLY

HARLEY

HARLEY

ONLY

PORTLAND’S

We carry the latest Harley footwear & apparel.

HARLEY

Portland, Oregon 503-249-8653

ONLY

HARLEY

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

Portland, Oregon 503-249-8653

ONLY

HARLEY

DEALER

DEALER

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

DEALER

PORTLAND’S

PORTLAND’S

DEALER

Portland, Oregon 503-249-8653

We carry the latest Harley footwear & apparel.

Portland, Oregon 503-249-8653

ONLY

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have great Hogs too.

PORTLAND’S

Latus Harley-Davidson, N.E. 75th & Sandy Blvd.,

Oh yeah, we have N.E. great Latus Harley-Davidson, 75thHogs & Sandy too. Blvd.,

We carry the latest Harley footwear & apparel.

DEALER


NIKE SPORT CASUAL - COLLATERAL


INTERTAINER TV - ADVERTISING CAMPAIGN


COORS LIGHT - RETAIL PROMOTIONS CAMPAIGN


MITSUBISHI EVOLUTION - AUTO SHOW BROCHURE


MITSUBSIHI MOTORS - COLLATERAL


Fresh & Easy Website design: Meal Planner, Store Finder, Blog and Twitter feed.

TGI Friday’s Website design: Menu, Date Planner, Hot Stuff, Music Machine, Gift Cards


BECOME LEGENDARY jordan TV

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AIR JORDAN 2009

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WHAT’S NEW? The AIR JORDAN 2009 incorporates a new, innovative technology in basketball footwear called Articulated Propulsion Technology, or APT. The carbon fiber prosthetic running technology used by Paralympians.

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ENLARGE

SPRING 2009 SNEAK PREVIEW. WHAT’S COMING?

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RETRO TV

See the streetball tournament that’s taking Europe by storm.

Spike and Mike pose the question: Is it the shoes?

NEW TV SPOTS Features Team Jordan athletes Chris Paul, Carmelo Anthony and Rip Hamilton

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Air Jordan 1 High Strap

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2009 Jordan Brand All-American Team Announced. 10 February, 2009

WIN BIG

The Jordan Brand Classic showcases the top prep players from the New York City metropolitan area in a City vs. Suburbs showdown. In its second year of the event, an International game will tip-off the tripleheader by featuring 16 of the top 17-and-under players from around the world. A portion of the proceeds benefit the New York City-based charity, The Children’s Aid Society. > MORE Ever dreamed of playing ball with one of the Team Jordan NBA superstars? Now's your chance! One lucky winner will get the chance to play HORSE against NBA superstar Chris Paul at the Western Conference NBA Finals half-time for a chance to win $50,000!

JORDAN COLLECTIONS New apparel collections are here with everything for on the court and off the court. Make a statement that is legendary.

COPYRIGHT 2009 NIKE. ALL RIGHTS RESERVED. PRIVACY/TERMS OF USE.

Air Jordan Website Redesign


Saturn Website Redesign

CiCi’s Pizza Website Redesign


T:24 in T:24 in

Don’t Don’t Buy Buy It It Because Because It’s It’s American. American. Buy it it because because it’s it’s amazing. amazing. Buy Buy Buy 1 1

it it because because it it turns turns heads. heads. Buy Buy it it because it it gets gets all all the the little little things things because right. right. And And the the big big ones ones too. too. Buy Buy it it for the the 5-star 5-star crash crash safety safety rating rating for and and 30 30 mpg mpg hwy hwy fuel fuel economy. economy. 2 2

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Buy Buy it it because because 49 49 independent independent journalists voted, voted, and and it’s it’s the the journalists

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North North American American Car Car of of the the Year. Year. Over both both Honda Honda and and Toyota. Toyota. Over Introducing Introducing the the award-winning, award-winning,

Islands Online web banner campaign

skeptic-slaying, game-changing skeptic-slaying, game-changing Saturn Saturn AURA. AURA. The The sedan sedan that that wins wins on its its merits, merits, and and nothing nothing else. else. And And on

The 2007 Saturn AURA Sports Sedan. at $20,995. shown atSedan. $24,995. The 2007Starting Saturn AURAAsSports Starting at $20,995. As shown at $24,995.

what’s more more American American than than that? that? what’s Just Just something something to to rethink rethink about. about.

Rethink Assumptions. Rethink American. Rethink Assumptions. Rethink American.

OUT-OF-HOME OUT-OF-HOME

1. Assembled in Fairfax, Kansas, of U.S. and globally sourced parts. 2. Five-star rating is for the driver and front passenger seating positions in the frontal crash test and for the front and rear seating positions in the side impact crash test. Side impact crash-test rating is for a model tested with standard head curtain side impact air bags (SABs). Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment 1. Assembled in Fairfax, Kansas, of U.S. sourced parts. 2. sFive-star rating is for theTax, driver andlicense, front passenger seating positionsequipment in the frontal crash and for rear seating positions in the side impact crash test. 3. Based onand EPA globally estimates. 4. Manufacturer’ suggested retail price. title, retailer fees and optional extra. Eachtest retailer setsthe itsfront ownand price. Program (www.safercar.gov). Side impact crash-test rating is for a model tested with standard head curtain side impact air bags (SABs). Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov). 3. Based on EPA estimates. 4. Manufacturer’s suggested retail price. Tax, title, license, retailer fees and optional equipment extra. Each retailer sets its own price.

NGS

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Cyan, Magenta, Yellow, Black

SAT-0671 Rethink AURA - USA TODAY Double Truck.3 Cyan, Magenta, Yellow, Black

APPROVALS STUDIO ARTIST

APPROVALS

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Client: SAP Job Number: TEMP Client: Job #: Job Name: SAP Job Number: TEMP Job #: Color: Job Name: Size: Pub Name: Color: Insertion Date: Size: ExtName: close: Pub Image #: Insertion Date: Photo ExtUsage: close: Creatives: Image #: Account: Photo Usage: Creatives: Account:

SATURN 10010671 SAT-0671 SATURN Rethink AURA - USA TODAY 10010671 double truck SAT-0671 4/C Rethink AURA - USA TODAY 24w x 21h double truck USA 4/C TODAY 5/15 x 21h 24w 5/14 9am PT USA TODAY 07SAVE07124 (SAT-07-0124) 5/15 unlimited 5/14 9am PT Lewis/Fell 07SAVE07124 (SAT-07-0124) Thomason unlimited Lewis/Fell Thomason

JOB#: SAT-0671 RETHINK AURA - USA TODAY DOUBLE DATE: 05/10/07 JOB#: SAT-0671 RETHINK AURA - USA TODAY DOUBLE MECH. #: 3 DATE: 05/10/07 REVIEW FOR: MECH. #: 3 FULL READ REVIEW FOR: CHECK CHANGES ONLY (CCO) FULL READ ART PLACEMENT ONLY CHECK CHANGES ONLY (CCO) FINAL MECHANICAL ART PLACEMENT ONLY FINAL MECHANICAL

INITIALS

AS IS

W/CHNGS

INITIALS

AS IS

W/CHNGS

STUDIO SUP. STUDIO ARTIST PRINT TRAFFIC STUDIO SUP. PROD. MANGER PRINT TRAFFIC PROOFREADER PROD. MANGER ART BUYER PROOFREADER ART DIRECTOR ART BUYER COPYWRITER ART DIRECTOR CREATIVE DIR. COPYWRITER ACCT. PLANNER CREATIVE DIR. ACCT. SERVICE ACCT. PLANNER PRODUCT INFO. ACCT. SERVICE LEGAL PRODUCT INFO. CLIENT LEGAL

B:24.5 in T:24 in B:24.5 in S:23.5 in T:24 in S:23.5 in

Rethink Rethink Status Status

Rethink Rethink American American

CLIENT

DEUTSCH Job # 4694 Ver. AD01B DEUTSCH Job # 4694 AD01B Cyan Magenta YellowVer. Black Cyan Magenta Yellow Black

Live Trim Live Bleed Trim Bleed

2

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B:7.5 B:7.5 in in

S:6.5 S:6.5 in in

3 3

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OUT-OF-HOME OUT-OF-HOME

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The The AURA AURA Green Green Line Line Hybrid Hybrid ™ ™

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Cyan Magenta Yellow Black

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Cyan Magenta Black S:23.5 Yellow in T:24 in

S:23.5 in

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APPROVALS STUDIO ARTIST

APPROVALS

Saturn 10010124 14x48 SaturnBulletin – RETHINK STATUS 4C 10010124 7.5" x 24.5" 14x48 Bulletin – RETHINK STATUS 7" 4Cx 24" 6.5" 23.5" 7.5" xx 24.5" 14'xx 24" 48' 7" unlimited 6.5" x 23.5" (AURA 14' x 48'HYBRID) 08SAAU07133 (AUR-08-GL-0002) unlimited (BADGE) 07SACB07086 (SAT-07-0042) (AURA HYBRID) Springer/Bryce/Lewis 08SAAU07133 (AUR-08-GL-0002) Thomason/Maccani (BADGE) 07SACB07086 (SAT-07-0042) Springer/Bryce/Lewis Thomason/Maccani

INITIALS

AS IS

W/CHNGS

INITIALS

AS IS

W/CHNGS

STUDIO SUP. STUDIO ARTIST PRINT TRAFFIC STUDIO SUP. PROD. MANGER PRINT TRAFFIC PROOFREADER PROD. MANGER ART BUYER PROOFREADER ART DIRECTOR ART BUYER COPYWRITER ART DIRECTOR CREATIVE DIR. COPYWRITER ACCT. PLANNER CREATIVE DIR. ACCT. SERVICE ACCT. PLANNER PRODUCT INFO. ACCT. SERVICE LEGAL PRODUCT INFO. CLIENT LEGAL

JOB#: SAT-0124 14X48 BULLETIN - RETHINK STATUS DATE: 5/18/07 JOB#: SAT-0124 14X48 BULLETIN - RETHINK STATUS MECH. #: 4 DATE: 5/18/07 REVIEW FOR: MECH. #: 4 FULL READ REVIEW FOR: CHECK CHANGES ONLY (CCO) FULL READ ART PLACEMENT ONLY CHECK CHANGES ONLY (CCO) FINAL MECHANICAL ART PLACEMENT ONLY FINAL MECHANICAL

Rethink American American Rethink SCALE: 1/2"=1' SCALE: 1/2"=1'

S:6.5 S:6.5 in in

CLIENT

Client - DEUTSCH LA, INC.

Job # 05030

Ver. VT01D

Cyan Magenta Yellow Black Client - DEUTSCH LA, INC. Job # 05030

Ver. VT01D

Cyan Magenta Yellow Black

The 2007 Saturn OUTLOOK Crossover. Starting OUTLOOK at $27,990. As shown $31,185. The 2007 Saturn Crossover.

Live Trim Live Bleed Trim Bleed

Starting at $27,990. As shown $31,185.

The OUTLOOK OUTLOOK Crossover Crossover The ™ ™

SAT-0124 14x48 Bulletin - RETHINK Fast Lane.6

Big. Rethink American. Big. Rethink American.

SAT-0124 14x48 Bulletin - RETHINK Fast Lane.6

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APPROVALS STUDIO ARTIST

INITIALS

AS IS

W/CHNGS

Saturn tdoor tdoor Advertising Advertising Online web banner campaign OUTLOOK – USA TODAY Full Page.3

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OUTLOOK – USA TODAY Full Page.3

n, Magenta, Yellow, Black

APPROVALS

STUDIO ARTIST

APPROVALS

RETHINK OUTLOOK – USA TODAY

RETHINK OUTLOOK – USA TODAY

GES ONLY (CCO)

ENT GES ONLY ONLY (CCO)

ANICAL ENT ONLY

ANICAL

utsch LA Inc.

Job # - 04895

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INITIALS

AS IS

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STUDIO SUP. STUDIO ARTIST PRINT TRAFFIC STUDIO SUP. PROD. MANGER PRINT TRAFFIC PROOFREADER PROD. MANGER ART BUYER PROOFREADER ART DIRECTOR ART BUYER COPYWRITER ART DIRECTOR CREATIVE DIR. COPYWRITER ACCT. PLANNER CREATIVE DIR. ACCT. SERVICE ACCT. PLANNER PRODUCT INFO. ACCT. SERVICE LEGAL PRODUCT INFO. CLIENT LEGAL

APPROVALS

Client: Job No.: AdClient: Title: Color: Job No.: AdBleed: Title: Trim: Color: Safety: Bleed: Actual Trim: Size: Usage: Safety: Images: Actual Size: Usage: Creative: Images: AE: Creative: AE:

Saturn 10010124 14x48 SaturnBulletin – RETHINK FAST LANE 4C 10010124 7.5" x 24.5" 14x48 Bulletin – RETHINK FAST LANE 7" 4Cx 24" 6.5" 23.5" 7.5" xx 24.5" 14'xx24" 48' 7" unlimited 6.5" x 23.5" 08SAOL07125 (Outlook) SAT-08-0125 14' x 48' 07SACB07046 (SIGN) SAT-07-0041 unlimited Springer/Bryce/Lewis 08SAOL07125 (Outlook) SAT-08-0125 Thomason/Maccani 07SACB07046 (SIGN) SAT-07-0041 Springer/Bryce/Lewis Thomason/Maccani

JOB#: SAT-0124 14X48 BULLETIN - RETHINK FAST LANE DATE: 5/17/07 JOB#: SAT-0124 14X48 BULLETIN - RETHINK FAST LANE MECH. #: 3 DATE: 5/17/07 REVIEW FOR: MECH. #: 3 FULL READ REVIEW FOR: CHECK CHANGES ONLY (CCO) FULL READ ART PLACEMENT ONLY CHECK CHANGES ONLY (CCO) FINAL MECHANICAL ART PLACEMENT ONLY FINAL MECHANICAL

Client - DEUTSCH LA, INC.

AS IS

W/CHNGS

SCALE = .5":1' SCALE = .5":1'

CLIENT

Job # 05005

Ver. VT01D

Cyan Magenta Yellow Black Client - DEUTSCH LA, INC. Job # 05005

Ver. VT01D

Cyan Magenta Yellow Black

INITIALS

STUDIO SUP. STUDIO ARTIST PRINT TRAFFIC STUDIO SUP. PROD. MANGER PRINT TRAFFIC PROOFREADER PROD. MANGER ART BUYER PROOFREADER ART DIRECTOR ART BUYER COPYWRITER ART DIRECTOR CREATIVE DIR. COPYWRITER ACCT. PLANNER CREATIVE DIR. ACCT. SERVICE ACCT. PLANNER PRODUCT INFO. ACCT. SERVICE LEGAL PRODUCT INFO. CLIENT LEGAL

Live Trim Live Bleed Trim Bleed

CLIENT

AD01B AD01B

Live Trim Live Bleed Trim Bleed

30: & & 60: 60: Second Second Television Television Spots Spots 30:

Old Navy School is Coming Viral Videos


BRAND IDENTITY DEVELOPMENT VENETIAN HOTEL & CASINO


REAL CALIFORNIA MILK

LA BREA BAKERY

FREDERICK’S OF HOLLYWOOD - IDENTITY DESIGN


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4.

M I C H E L E C L A R K E N T E R TA I N M E N T

2.

3.

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EXODUS ENTERTAINMENT LOGO STUDY COMPARISON REVISED “E” 2-3-2010

More than just logo design. These represent the cornerstone of major brand development projects that included 360º branding from retail to digital. The strategy behind the brand identity and all imagery, fonts, colors, voice and media placement revolves around careful analysis of consumer research. michele clark entertainment


ROSS PATRICK :: CREATIVE DIRECTOR  

Portfolio 1

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