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rosie spence


hello! Fashion Communication and Promotion post-graduate and Senior Sales Associate at Cath Kidston Nottingham. Seeking opportunities within the luxury fashion industry in digital marketing, brand communications, e-commerce, social media and journalism.

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marketing & branding

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film & photography

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editorial design

rosie.spence@btinternet.com @rosiespence linkedin.com/rosiespence


marketing & branding


MARKETING & BRANDING

MARKETING & BRANDING

flannels.com repositioning a luxury brand for the digital age A self-devised, year-long project entitled, ‘The Changing Landscape of Luxury Fashion in the Digital Age and the Quest for the Millennial Consumer’, is an examination of the challenges faced by exclusive, luxury fashion brands and the implications of today’s digital and social media landscape on their approach to sales and marketing. The report looks in detail at the emergence and impact of the millennial consumer and how their behaviour in particular is affecting brands today. After a close examination of the challenges and opportunities these factors create, the report goes on to outline a proposed marketing and brand strategy for British luxury retailer, Flannels. Established in the late 1970s, Flannels is a prime example of a brand operating in the luxury fashion sector that has had to radically rethink its approach - in order to meet the needs of today’s increasingly demanding consumer. Accompanying the report is a set of visual guidelines and retail/ecommerce packaging, designed to help Flannels compete successfully in this dynamic, challenging market and, ultimately, attract the new wave of millennial consumer.

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MARKETING & BRANDING

MARKETING & BRANDING

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MARKETING & BRANDING

MARKETING & BRANDING

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MARKETING & BRANDING

MARKETING & BRANDING

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MARKETING & BRANDING

MARKETING & BRANDING

paul smith british classics A photographic campaign for struggling Nottingham-based brand, Paul Smith which aims to reposition the brand in order to connect with a young audience of creatives. Through the adoption of an unconventional and fresh approach to British heritage, the images depicted revamp “tasty British classics” in a literal and humorous manner - notions which are implemented within the Paul Smith DNA. The image ‘Iced Bun’ (as seen on page 16) won the NTU Degree Show competition and was featured on various promotion materials for the 2017 Degree Show. This included outdoor advertising around Nottingham and within the university, flyers, posters and a feature within LeftLion Art and Culture magazine. (From left to right; Pigs in Blankets, Victoria Sponge Cake, Chip Butty and Gingerbread.)

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MARKETING & BRANDING

MARKETING & BRANDING

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film & photography


FILM & PHOTOGRAPHY

sleek a world of colour A promotional video campaign, in collaboration with Boots, created for Sleek Make-Up. Inspired by the 1967 French surrealist film, Belle de Jour, the campaign plays on perspective and illusion, referring to the infamous ‘peep hole scene’ within the film, which acts as a portal to a new world. The video’s protagonist is transported from a dull and dreary life of black and white into a wonderful and whimsical ‘World of Colour’. The concept for the campaign reinforces Sleek’s brand values and the plethora of colour it offers, enabling the brand to appeal to it’s multi-faceted consumer base and demonstrating how colour can be incorporated into everyday make-up looks.

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FILM & PHOTOGRAPHY

FILM & PHOTOGRAPHY

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FILM & PHOTOGRAPHY

FILM & PHOTOGRAPHY

identity beauty A series of photographic images as part of a group project exploring notions of identity in relation to beauty. The images were featured in a self-made zine, entitled ‘Carousel’, for the young Gen-Z female, designed to show girls how to have fun with beauty. The images adopt a light hearted and irreverent approach with regard to make-up and encourage girls not take themselves too seriously, as a backlash to the ‘selfie’ obsessed culture and landscape of social media - promoting a united ‘girl gang’ image. The images were featured around the Nottingham Trent University campus and within the NTU 2017 prospectus to promote Fashion Communication and Promotion.

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editorial design


EDITORIAL DESIGN

EDITORIAL DESIGN

trend report autumn/winter 2015 A trend report highlighting key fashion trends for Autumn/Winter 2015 and an analysis of their historical and contemporary cultural influences. The report is categorised by two macro trends - ‘Seventies Revival’ and ‘Dress Up Trunk’ - then subsequently divided into multiple micro trends . Designed in the format of a high fashion magazine spread, the report features designer pieces and must-have items from the season, including runway images and iconic figures/initiators of these trends. The report showcases my skills in professional editorial style layout, copy writing, trend analysis and graphic design.

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EDITORIAL DESIGN

EDITORIAL DESIGN

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EDITORIAL DESIGN

EDITORIAL DESIGN

mutt mag The outcome of a group project, briefed by Stack Magazines - Mutt Mag is an independent publication derived from a shared love and admiration of dogs and in response to the current canine abandonment crisis. Mutt Mag peeks through the keyholes of the families and their happy rescue hounds, offering an undocumented glimpse into their second chance of a forever home. The intent of the magazine is to explore the benefits of adopting dogs from rescue centres and educate that owning a dog is a forever commitment and that it doesn’t come without its challenges. The project’s purpose is to reflect an honest representation of rescue dogs through the oppressing of the misconceptions associated and enhance the chances of these abandoned dogs in receiving their second chance. Issue one of Mutt Mag is appropriately entitled ‘Home’ and introduces the magazine to its readers, much like a family would introduce their newest member to its forever home. ‘Home’ features interviews from artists such as John Bond, Henry Garrett and an exclusive illustration designed by Kristina Suvorova. Mutt Mag is in collaboration with the RSPCA and £1 from every issue of the magazine purchased is donated to the charity, to assist their efforts in rehoming and rescuing animals.

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EDITORIAL DESIGN

EDITORIAL DESIGN

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EDITORIAL DESIGN

EDITORIAL DESIGN

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EDITORIAL DESIGN

EDITORIAL DESIGN

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Fashion Communication and Promotion Graduate Portfolio  

A portfolio of work created during my Fashion Communication and Promotion degree, which was presented at Graduate Fashion Week 2017.

Fashion Communication and Promotion Graduate Portfolio  

A portfolio of work created during my Fashion Communication and Promotion degree, which was presented at Graduate Fashion Week 2017.

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