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AS Media Studies Coursework – Launch of Crunk Music Magazine In what ways does your media product use, develop or challenge forms and conventions of real media products?

The conventions of the masthead are similar to a real magazine, such as ‘Kerrang!’ due to the onomatopoeic word; ‘Crunk’. Crunk is known as a style of intense dancing, so is immediately related to music; however it is also used by teenagers to describe parties etc.

The strapline of my magazine includes conventions that are alike to media products because it has all the necessary features. It’s simple however it is catchy due to the rhyming. It also tells the audience what type of music will be in the content.

The leather jacket connotates a ‘rock chick’ persona and idolises the model for the target audience.

I have used a variety of codes and conventions of the front cover. This image demonstrates the contrast in the text. I have used different styles of font and used different colours to emphasise each feature. This is similar to the conventions of a real magazine because professional products never use a constant font or colour for everything (they have a house style and them but they use a variety of styles).

This is then juxtaposed with the pink tutu and peter pan collar shirt which connotates a sense of innocence. The baby pink symbolises infancy and the typical feminine trait of loving the colour. It is the mixture of the two characters that make the costume perfect for the target audience by meeting the age right in the middle.


The masthead of the contents follows the conventions of a real media product by using the month as its title (similar to cosmopolitan). The pink box effect matches to front cover, ensuring the continuity of the product itself.

The images portray the idealistic life of celebrities that the readers from the target audience will be aspiring for. They look like album covers, or posters, rather than a general image and this creates the idea of both artists being idols for the target audience. The captions give a sense of humour making the mode of address all the more personal.

The ‘On The Cover’ section of the contents follows the conventions of a real media product because the majority of the current magazines all have the cover stories listed in the contents. This is because the front cover is what entices the audience to buy the magazine in the first place, which mean these articles are the most important.

The editors section is alike real media products through the language. It immediately gains the loyal readers attention by making it personal to them. Rather than using formal language, they talk in a friendly manner, making the mode of address correct for this particular target audience.


This is an element following the conventions of a celebrity interview in a music magazine or lifestyle magazine. During the interview, the artist’ latest album/single is normally introduced to the audience. This is for the artist to have an extent of promotion of their own product, through a media platform, such as a magazine.

Although this feature is minute, it helps the magazine appear much more realistic by using this particular convention. In magazines such as ‘more!’ each section has a coloured tab on the top corner of the page (i.e. ‘more’s week of love’).

The stand-first of the article is alike a real media product by following the typical conventions. It gives the audience an insight as to what the interview will be about. It is a way of enticing the audience into staying engaged with the magazine, rather than simply turning the page.

The images on my DPS reflect the conventions of a real media product by portraying ‘Jazzlyn Little’ as fashion icon. She is presented as stylish and attractive, reinforcing the idea that appearance is a priority in this society for a business to be successful.


How does your media product represent particular social groups? The split screen below is images that I found similar. The image on the left is an image that I used for my front cover, and the image on the right is an image that featured in a real media product. The main similarity from both images is the costume. The femininity is presented within the persona through the pink lipstick and the pink skirt. This connotates a 'girly' character and the innocence of a younger female. The leather jacket then goes on to completely contrast the previous analogy. This makes the appearance of the model a lot harder and connotates more of a rebellion, than innocence. However, the image on the right is more of a typical shot to be used in a magazine because it features the elements that made a woman 'beautiful' - the blonde hair, fuchsia pink lips. The facial expression of both characters is also similar in the sense that they both bring tension to their representation. They both look incredibly serious which connotates a 'rock chick' persona. They are both standing with a nonchalant posture clearly symbolising their level of attitude and the idea that acting natural looks better than a heavy pose. Both models have intentionally messy hair reinforcing the 'rock chick' person. Furthermore, it connotates a sexy and sophisticated appearance with no effort (despite the fact they both would have high amounts of styling before the shot). All of these elements cater to helping the audience understand the genre of music that the artist belongs to. The main difference between the two images is the location and setting. The image on the left is set during the day time and the model is leaning on a baby blue car. This connotates an innocent teenager, perhaps at the age learning to drive (note that it is not a sports car). The other image appears more like a paparazzi photograph and the model is out at night possibly at a bar or club. This connotates the older generation (the higher end of my target audience).


What kind of media institution might distribute your media product and why? 'Crunk' could be distributed by Condé Nast (Advance Publications). This is because the media institution does not have any magazine that is like 'Crunk'. However, they publish magazines like 'Glamour' and 'Vogue' which are successful women's lifestyle magazines that 'Crunk' has elements of. The institution does not have any music magazines that are for a target audience of 16 - 24, however they do publish a teen magazine; 'Teen Vogue', proving that they do cater to audiences of this age range. Therefore, Condé Nast could gain an increase in circulation levels if they were to be the publishers for my magazine. Bauer Media already have music magazines such as 'Q' which 'Crunk' has similarities to, therefore, they would not want to publish another magazine because it would not increase their sales, thus illuminating any chance of maximum profit. 'Crunk' would not be published by IPC Media because this institution is commonly known to publish niche market weekly magazines, such as 'Amateur Gardening' and 'Motor Boats' both aimed at very specific audiences. Although 'Crunk' is a music based magazine it would cater to a mass audience for two reasons; 1 - that it is chart music which has a variety of music genres 2 - that it features many lifestyle magazine elements. Who would be the audience for your media product? The audience for my media product would be ABC1 women, who are interested in fashion & beauty, shopping, boys/men, celebrity gossip (all typical elements of a women’s lifestyle magazine). However, considering ‘Crunk’ is a music magazine, this would be the most important interest of the audience. They would be most interested in Chart music and like to keep up to date with the top tunes each month.


‘Crunk’ would cater to an audience who liked to shop in stores like Topshop, New Look, Republic, Miss Selfridge, ASOS.com, H&M etc. all retailers that women are into because they constantly have the latest fashion trends and keep to the conventions that women who would be interested in ‘Crunk’ have a tendency to follow. The audience of ‘Crunk’ would listen to chart music – most likely keeping up to date with the top 10. They would listen to artists such as Rihanna, Drake, Katy Perry, Olly Murs, Cover Drive, Cee Lo Green and Lawson. The audience for ‘Crunk’ would be interested in numerous types of television. Due to the fact that Chart music has a mass audience, therefore making 'Crunk' have a broad audience, there would be a variety of different programmes that they might watch. For example, the target audience may watch The Big Bang Theory, Friends, 90210, Made in Chelsea, The Hills and Desperate Housewives. They would purchase my magazine because it would entail all of their interests. This particular group of women are my target audience, hence featuring their interests in my magazine. How did you attract/address your audience?


What have you learnt about technologies from the process of constructing this product?

Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to full product?


My preliminary task was a school magazine targeted at year 11 girls. The mode of address is correct for my target audience as it includes the use of colloquialism. However, there are not enough codes and conventions displayed to make it eye catching. The font style is the same for all the headings making the front cover dull. The blue background drowns out the rest of the font cover, and takes the focus away from the image. The image would be good because it relates to the main heading, the use of costume has been thought about and has eye contact but it is too small (should have covered the entire length). The masthead is also too small and needed to be at least 5 times bigger than it is. My knowledge of technology was not very high at this stage of my AS course. I did not fully know how Adobe Photoshop worked which meant the image and the text suffered. My final product is much better than my preliminary task. The DCI is bigger and immediately engages the audience. My masthead is also bigger and is eye-catching due to the bold block of colour behind the name of the magazine. I have included a variety of codes and conventions within the cover stories and headlines by using different font styles, sizes and colours. The mode of address is personal and relatable for the audience as it speaks to them in a formal, friendly manner. My knowledge of technologies had increased by this stage in the AS media course so I understood how everything worked and was not afraid to experiment to see what happened.



'Crunk' Magazine Evaluation