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INDEX

SYLVAN INDIA

4

Corporate Identity

WORLD PEACE

6

Design for Public Interest

SIGN-SYSTEM DESIGN

7

Symbiosis Institute of Design

PUNE SCULP’TOUR’

10

Book Design

KONG KONG

11

Stationary design

THE STUDY OF COLOUR

12

Illustration 14

APPENDIX

17

CURRICULUM VITAE

PHOTOGRAPHY

2


CORPORATE IDENTITY SYLVAN INDIA

Stationary

Brochures and Flyers

Products & Transactional letters

4


SYLVAN INDIA

CORPORATE IDENTITY

Placement of Logos Objective: To establish ‘Corporate Identity’ for Sylvan India, thereby ensuring brand generation and its enrichment. Learning objectives: To study and identify various elements of corporate identity. To understand the benefits of corporate identity, and to convert the product into a brand.

5


WORLD PEACE

DESIGN FOR PUBLIC INTEREST

The Postcards The Booklet Objective: Increase the consciousness on World Peace among citizens of India at large, by using two different mediums of print. Learning objectives: Understanding print media and its respective qualities. Exploration of distinctive layout design and the propagation of various elements that strictly works against peace.

6


SYMBIOSIS INSTITUTE OF DESIGN SIGN SYSTEM

Orientation sign’s: Wall mounts of the Floor Plan

7


SYMBIOSIS INSTITUTE OF DESIGN SIGN SYSTEM

Identification sign’s

Directional sign’s: ceiling suspensions

8


SIGN SYSTEM

SYMBIOSIS INSTITUTE OF DESIGN

Directional sign’s: staircase suspensions Objective: To design a Sign System for the campus, accordingly making it easier for users to find their way. Learning objectives: To understand ‘signs’, the ‘sign system’ and the way they work. To recognize the difference between various elements used in a sign system.

9


PUNE SCULP’TOUR’

BOOK DESIGN

The Book

Objective: To design a book, based on photography on various statues and sculptures adorning Pune. Learning objectives: To explore the various aspects of photography and understand the visual-text hierarchy. Experimentation of layouts and grids.

10


KONG KONG

STATIONARY DESIGN

The Logo and addictional material

Objective: To design a logotype- for a clothing and accessories brand, and create basic stationary. Learning objectives: To explore the various aspects of typography, layouts and grids.

11


ILLUSTRATION STUDY OF COLOUR

Warm Colours

Split- Complimentary Colours

Triad

12


STUDY OF COLOUR

ILLUSTRATION

Double Split Complimentary Contrast Colours Double Complimentary Objective: To explore the various groups of colours. To understand the depth, hierarchy and mood of colours and different colour groups. 13


PHOTOGRAPHY

14


PHOTOGRAPHY

15


16


CURRICULUM VITAE

ROSHNI DSOUZA B/302, Windsor, Ashokvan, Borivali (E), Mumbai – 400 066, Maharashtra, India Contact No.: 91 9503930083 E-Mail: roshni.l.dsouza@gmail.com ~ Corporate Identity ~Desktop Publishing ~ Visualization • A proficient Graphic designer with result oriented skills in the fields of Corporate Identity, Desktop Publishing, Advertising and Marketing. Responsiveness towards design and organization skills thereby offering creative solutions that go beyond briefs. • Ability to provide strong creative and visualization skills with proven capacity to conceptualize. Proficient in design techniques and material. o Ability to develop logos and corporate image identification and their guidelines. o Capable of Graphic visual concepts. o Expertise in illustration and design of Brochures, Annual Reports and any Print Material. o Full control of Typography and capacity of creating personalized typography. o Knowledge of reprographic and print techniques/procedures and processes. • Strong time management skills with the ability to effectively juggle workload in order to meet tight deadlines. Strong verbal & written communication skills. • An effective communicator with internal clients and ability to team up and follow up with the production department until final approval of the final product on all related mediums of design. AREAS OF EXPERTISE Corporate Identity: • Creating the visual identity, branding, for a company and/or its clients. Designing material from logos, to typography, przzomotional materials and advertising programs that establish and promote a corporate identity. • Provision of innovative and problem solving design material. Desktop Publishing: • Production of brochures, manuals, reports and other publications. • Merge and format text, graphics, photographs, numerical data, charts, and other visual graphic elements to produce publication-ready material. Visualization: • Managing an entire project cycle from start to finish. • Knowledge of Advertising and BTL. INDEPENDENT PROJECTS Sylvan India, Hyderabad, India Graphic Artist

12/09 - 04/10

The business registered in year 2001 in Hyderabad with a sole intention of getting into manufacturing/trading of scientific products. It is the only organization present in southern part of India manufacturing Tyvek products.

Key Accountabilities • Responsible for creating the Logo. 17


CURRICULUM VITAE

• • • •

Conceptualization and visualization of related Graphic Information Material, including brochures, fliers, business cards, envelopes, quotation, invoice, and purchase order. Pharmaceutical and Medical Pouch cover design, which includes printing on Tyvek. Transportation requirement design, which involves the packaging of pouches and the placement of the logo on the respective vehicles. General Sign System for the main Laboratory.

WORK EXPERIENCE Constantine Corporate Communications FZE, Dubai, U.A.E Intern Graphic Designer

05/09 – 06/09

Constantine Corporate Communications provides ingenious services- Corporate Identity, Corporate Art and Advertising- to clients across Middle East.

Key Accountabilities • Focused on providing conceptual ideas and design solutions for the company’s thereupon projects. • Collaborated and communicated with artists, cartoonists, illustrators, graphic designers, video editors, free-lancers, printing and publishing editors. • Gained insight on various design techniques, page layouts and corporate identity design. ACADEMIA Symbiosis Institute of Design Pune, India Bachelor of Design in Communication Design, Graphics.

June ‘10

Our Own English High School Dubai, U.A.E All India Senior Certificate Exam (CBSE Board)

April ‘06

Our Own English High School Dubai, U.A.E All India Senior Secondary Certificate Exam (CBSE Board)

April ‘04

SOFTWARES Adobe Creative Suites: InDesign, Photoshop, Illustrator, Acrobat Professional, Dreamweaver, Flash Microsoft Office: Word, Excel, PowerPoint

SKILLS AND PROCESS KNOWLEDGE Graphic Design, Info Graphics, Typography, Desktop Publishing, Raster Graphics Editing, Icon and Sign Design, Exhibition Design, Design Management, Advertising Techniques, Photography, Photo Manipulation, Stop-Motion Animation, Basic Animation, Writing, Illustration, Drawing, Painting, Sketching.

18



Roshni Dsouza: Portfolio