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A H E A D O F O U R T I M E S I N C E 19 13


on cover L-Evolution Phase de Lune 8 Jours in red gold, 43.5mm case, complete calendar, moon phase, eight-day power reserve, indication of the power reserve, water-resistant to 100m, self-winding

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12 Gucci

49 Maxi Marine Diver Titanium The Marine Collection: Conquering the Oceans

13 Charriol

50 Baume & Mercier

14 Bedat & Cº

52 Protecting & Caring for Your Fine Timepiece

38 Anonimo 39 Daniel Roth 40 The Da Vinci Perpetual Calendar Digital Date-Month 41

Master Compressor Diving Navy SEALs: The Professional Diving Instruments of an Elite Corps

46 U-Boat 47 BRM

83 Victorinox Swiss Army

96 Wolf Designs

84 Legends in Time

97 Swatch

86 Hamilton

98 Citizen

87 Mido

99 Suunto

57 Maurice Lacroix 58 Dubey & Schaldenbrand 59 Montblanc 61 JeanRichard 62 Dior 63 Oris 64 The Vintage 1945 Tourbillon with Three Gold Bridges 65

Senator Navigator Perpetual Calendar: Ready for a Long Flight

66 Raymond Weil

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D R WO M

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67 TW Steel 68 Concord C1: Time. Reconstructed. 69 Bugatti Type 370 Centenaire 70 Rado 71 Michele 72

dma rW atc hC om pa ny

S G Y F G T W S D Y N M X P Q M Z V T H H N Q F C N N W E D T L E M C L V L Q O G M D P L U R A M S C E H Q P A D C E L A B O E C Q A G C J Z T H K O A S P S C V D E K C V Q E A B E U P P J M Z V A U K L B G V J B B V F C O K E S Z N C F Y A C H L O V B A T V B U W P L F H J H B D U X U L X U P I P I B J Z F X V O K Z B E N S L W Q H Y U P M B W E V Y W V D Y K I C E I N B H N F I O W A R I T I S R X M

e m i T n i s

d n e Leg

Bell & Ross and Aeronautical Instrumentation: A Story of Heritage

P

M O C TCH A W AR

24: The Fel

60 Ebel

t c e t Pro n

45 Graham

95 Luminox

8

44 Perrelet

82 Fortis

4: L eg e nd si

42 Concord

94 ESQ

aa rch

36 Jaquet Droz

80 Movado

ea

34 Chronoswiss

93 Omas

dS or W

32 Hermès

78 Tissot

m e

30 Parmigiani

92 Montegrappa

Mo

28 Glashütte Original

77 Longines

Fin

26 Girard-Perregaux

91 SwissKubiK

gP ast .A

25 The Return of a Mythical Diver: The Omega Seamaster “Ploprof” 1200M

76 Glycine

e im eT

24 The Feldmar Watch Co. Word Search

Model TR: The First Tourbillon Ever Made in France, Completely Handcrafted by BRM

90 Welder

pi r i n

22 TechnoMarine

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75 Orbita

4: An Ins

20 Ulysse Nardin

54 Bell & Ross

89 Bulova Accutron

ce pie

18 Jaeger-LeCoultre

74 Ball Watch

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16 IWC

88 Seiko

52: Protecti ng a n dC arin

10 TAG Heuer

73 TAG Heuer’s Monaco LS

fo r Yo ur

8 Blancpain

The New L-Evolution Collection: Innovative Movements for Exceptional Watches

e

6 Omega

48

Tim

4 An Inspiring Past. A Momentous Future.


An Inspiring Past.

A Momentous Future. R

arely does a thriving, evolving company preserve the authenticity of family tradition and truly humble beginnings. Feldmar Watch Company is an anomaly. It began in 1913, when Jack Feldmar, his wife Bella and their three sons immigrated from Hungary. Settling in Newark, New Jersey, Jack provided for his family by calling on pawnshop owners and, for 15 cents apiece, repairing watches they had acquired. When Bella became ill, the family relocated to Los Angeles, where Jack continued his business and became a valuable resource for pawnshops

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and jewelry stores without their own watchmakers. He began sharing an office with a tailor on Temple Street, but soon outgrew the space. Within a few years, he opened his own office on 4th and Broadway downtown. There, the art of watchmaking became a family trade as Jack shared a wealth of timepiece expertise with his young son Barney. The two made a powerful team. Father and son built such a reputation that, during World War II, when new watches were unavailable, the telephone company sought them out to repair 196 stopwatches that

other watchmakers had already declared irreparable. Using parts from other stopwatches, Jack and Barney repaired 186 of them. The Feldmars’ remarkable success earned them a contract with Western Electric, and, with the importance of stopwatches becoming unmistakably clear, Jack and Barney soon began repairing and selling stopwatches to fill the needs of many local schools, studios and other institutions. In 1956, Feldmar Watch Company expanded and relocated once again, this time to its current location on Pico Boulevard. Jack soon retired


and left the company in the trusted care of Barney and his wife, Harriet, who continued to adapt to customer lifestyles and establish Feldmar’s standing as a modern timepiece authority. For example, in an era when timed sports were gaining widespread popularity, Feldmar became known for its unmatched selection of stopwatches and even authored the booklet “Timing in the World of Sports.”

steps have been taken behind the scenes to prepare for exciting changes to this long-standing L.A. landmark. While the full extent of Feldmar’s latest plans are yet to be announced, customers can expect a series of pleasant surprises.

The invention of the Bulova Accutron, the first electronic watch, led to further recognition for Feldmar in the early 1960s. Knowing that the Accutron’s extreme precision was well-matched with Feldmar’s objectives, Bulova appointed Feldmar the Accutron Center for the Los Angeles area — and soon this family-owned business was the number-one Accutron Center in all of the country. With a clearly successful track record for family involvement, the Feldmars welcomed their son-in-law Sol Meller to the business in 1972. Sol quickly became a driving force behind the company’s continued improvement, enhancing the tradition of selection and service that began decades ago. Under his leadership, Feldmar has added new product lines and been listed in the Los Angeles Business Journal as one of the fastest-growing companies in L.A. Today, yet another leader has emerged within the family, as Sol’s son Scott has assumed an active and proactive role in the store’s development. Already,

On this page: Feldmar Watch Company newspaper advertisement, 1940s; Barney Feldmar at Heuer Headquarters in Switzerland, 1960s; Interior of Feldmar Watch Company store, 1960s. On opposite page: Feldmar Watch Company storefront, 1960s

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Omega, the prestigious Swiss brand and member of Swatch Group Ltd., the world’s leading watch manufacturer, was founded in 1848. For more than 160 years the brand has been synonymous with excellence, innovation and precision, making it the only watch brand to be associated with the conquest of space, and the brand that since 1969 has produced the “Moon Watch” – the one and only watch worn on the Moon. Faithful to its original pioneering spirit, Omega continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, precision technology, and design – innovations that led to the conquest of ocean depths and space.

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a Seamaster Aqua Terra 30mm, exclusive OMEGA automatic Co-Axial calibre 8520, official chronometer, stainless steel case and bracelet, diamond bezel and hour markers, vertical Teck-white mother-of-pearl dial, water-resistant to 150m b DeVille Co-Axial Chronograph 35mm, official chronometer, 18K red gold case with chocolate brown crocodile strap, diamond bezel, chocolate dial, water-resistant to 100m c Constellation ‘09 27mm, quartz, polished 18K red gold and stainless steel bracelet, white motherof-pearl dial, diamond bezel and hour markers, water-resistant to 100m d Seamaster Aqua Terra 41.5mm, exclusive OMEGA automatic Co-Axial calibre 8500, official chronometer, 18K red gold and stainless steel bracelet, vertical Teck-grey dial, water-resistant to 150m e Seamaster Diver 300M 41mm, automatic Co-Axial movement, official chronometer, stainless steel case and bracelet, unidirectional rotating bezel, helium escape valve, water-resistant to 300m f Speedmaster Professional Moonwatch 42m, manual-winding chronograph, stainless steel case and bracelet, hesalite crystal, water-resistant to 50m g Seamaster Planet

Ocean 45.5mm, automatic Co-Axial chronograph, official chronometer, stainless steel case and bracelet, unidirectional rotating bezel, helium escape valve, water-resistant to 600m 6

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By mastering every complication, by refusing ever to manufacture a quartz watch and by expressing time only in the shape of a circle, Blancpain remains the standard by which the art of traditional watchmaking is measured.

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a Fifty Fathoms Automatic in red gold, 45mm case, five-day power reserve, water-resistant to 300m, unidirectional sapphire bezel, self-winding, black sail canvas strap b Fifty Fathoms Automatic in steel, 45mm case, five-day power reserve, water-resistant to 300m, unidirectional sapphire bezel, self-winding, black sail canvas strap c Fifty Fathoms Flyback Chronograph in steel, 45mm case, 40-hour power reserve, water-resistant to 300m, unidirectional sapphire bezel, self-winding, steel bracelet d Fifty Fathoms Automatic in steel with black DLC coating, 45mm case, five-day power reserve, water-resistant to 300m, unidirectional sapphire bezel, self-winding with open case back featuring a “nautilus-shaped” oscillating weight, black sail canvas strap e 500 Fathoms Automatic in titanium, 48mm case, five-day power reserve, water-resistant to 1,000m, decompression valve, unidirectional sapphire bezel, self-winding, black sail canvas strap, limited to 500 pieces f 500 Fathoms GMT in titanium, 48mm case, five-day power reserve, water-resistant to 1,000m, decompression valve, unidirectional sapphire bezel, self-winding, black sail canvas strap, limited to 500 pieces g Leman Aqua Lung Grande Date in red gold, 40mm case, 70-hour power reserve, water-resistant to 100m, large date, self-winding h L-Evolution GMT Alarm in red gold, 43.5mm case, 40-hour power reserve, water-resistant to 100m, indication of the alarm power reserve, self-winding i L-Evolution

“Automatic 8 Jours” in steel, 43.5mm case, eight-day power reserve, water-resistant to 100m, indication of the power reserve, self-winding j Villeret Moon Phase in steel, 38mm case, 100-hour power reserve, water-resistant to 30m, complete calendar, self-winding 8

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For almost 150 years, TAG Heuer has pushed the boundaries of watchmaking, producing timepieces of unparalleled design and accuracy. From the classic CARRERA chronograph to the revolutionary MONACO V4, TAG Heuer’s watches underscore the brand’s passion for revolutionizing the way timekeeping works and looks.

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a MONACO LS chronograph with Calibre 12 automatic movement, stainless steel
 b AQUARACER automatic Calibre 5 movement with aluminum bezel c AQUARACER 500M automatic watch in stainless steel
d Grand CARRERA automatic chronograph chronometer with black titanium-coated case e Grand CARRERA automatic chronograph, COSC certified, stainless steel f AQUARACER 500M automatic, stainless steel and rose gold case, black rubber strap g Automatic LINK chronograph with daydate feature h Automatic MONACO chronograph on black rubber strap i CARRERA steel and 18K gold bezel with white motherof-pearl diamond dial j AQUARACER stainless steel, black diamond dial, diamond bezel 10

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2010 Feldmar Watch Catalog  

Los Angeles, CA. Feldmar Watch Company's 2010 Catalog. Designed by Rosenberg Advertising.