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Your 2009 HUSQVARNA VIKING

ADVERTISING PLAN A professional, easy-to-use advertising plan customized to fit YOUR needs!


CONTENTS

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WHY ADVERTISE?

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WHY ADVERTISE THROUGH ROSENBERG?

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2009 ADVERTISING PLAN OVERVIEW

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DIRECT MAIL PROMOTIONS JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER

7 8 10 12 14 16 18 20 22 24 26 28

TARGETED DIRECT MAIL PROMOTIONS HAPPY BIRTHDAY DON’T BREAK MY HEART SERVICE THANK YOU TRADE-IN CORRESPONDENCE

31 32 33 34 35 36 37

IN-STORE PROMOTIONS 12-HOUR SALE RED TAG SALE WAREHOUSE SALE SEWING CAMP FOR KIDS FASHION WEEK THANKSGIVING WEEK SALE AFTER THANKSGIVING SALE

39 40 41 42 43 44 45 46

WWW.VIKINGADVERTISING.COM

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WHY ADVERTISE? Think of advertising as a critical investment in your business.Today’s society places countless demands on consumers’ attention. Companies that don’t make themselves noticed have little or no chance to succeed, let alone achieve their full sales potential. Advertising is an opportunity to gain your fair share of consumers’ attention as well as their business. Potential customers and even existing customers need to be informed, persuaded and reminded frequently of what you have to offer that makes your products worth buying over those of your competitors. Advertising that looks professional and speaks convincingly to the right audience will build awareness and stimulate sales, ultimately leading to financial benefits that far exceed the costs.

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WHY ADVERTISE THROUGH ROSENBERG? STRENGTH IN NUMBERS Participating in these national promotions gives your advertising added authority and impact while saving you a large amount of money due to shared design and printing costs.With Rosenberg’s plan, design costs are split between all participating dealers and built right into the provided prices, so you’re saving the $50- to $100-per-hour such designs would normally cost. At the same time, printing in a large group means drastic quantity discounts. Compare your options: PRINTING JOB

PRICE PER PIECE TO PRINT ON YOUR OWN PRICE PER PIECE W/ROSENBERG ADV

1,000 OVERSIZED POSTCARDS

$0.75

$0.17

1,000 BI-FOLD MAILERS

$0.90

$0.18

INCREDIBLE VALUE When you participate in Rosenberg’s advertising plan, the sale of one mid- to high-level sewing machine covers the cost of any given promotion, so the plan quickly pays for itself and then some. Plus, you can put your co-op dollars toward the cost of the promotions for a minimal investment and a maximum return. INDIVIDUAL SUPPORT With Rosenberg, you don’t just get a promotional plan; you get the full support of the advertising professionals behind it. Individual attention is built right into the low cost of the promotions—at a fraction of what such services would otherwise cost. Let us help! We welcome the opportunity to answer your questions, and we’ll work with you to develop the perfect plan for your business. CUSTOMIZATION Each mailer will include customization options so that your customers will receive offers and information specific to your store. CONVENIENCE When you participate in a mailing, Rosenberg offers you the option of letting us deal with potential hassles. Simply send us your mailing list, and we’ll take care of the rest. SIGNING UP IS EASY: Get order forms at SewFest, ask your Regional Manager, or download them at www.VikingAdvertising.com.You can sign up for the entire quarter or pick and choose the promotions that are best for your particular store(s).Then you can sit back and let us do the rest of the work.

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2009 ADVERTISING PLAN OVERVIEW All offers are subject to change. Product images are for position only and do not represent the actual products that will be featured.

DIRECT MAIL PROMOTIONS Poster, Hang Tags, Bag Stuffers, E-Mail & Web Banner available • Managed Mailing option available

January / V.I.P. Gift Certificate February / Triple Play Coupon Event March / You Can Have It All April / Big Bag Blowout May / Because You Deserve the Very Best June / Sewing Machine & Serger Clearance July / Hot Summer Demo Days! August / Sew Elegant 2009 September / Preferred Customer Private Sale October / Trade-In Event Nov & Dec / The Ultimate Holiday Accessory

TARGETED DIRECT MAIL Dealer determines when to send and manages mailing/postage

Happy Birthday • Don’t Break My Heart Service • Thank You Trade-In • Correspondence

IN-STORE PROMOTIONS Dealer determines dates • Includes: Poster, Hang Tags, Bag Stuffers, E-Mail & Web Banner

12-Hour Sale • Red Tag Sale Warehouse Sale • Sewing Camp for Kids Fashion Week • Thanksgiving Week • After Thanksgiving Sale

WEBSITE: www.VikingAdvertising.com Resource with: Overview of all promotions Order forms Calendar for planning sale dates Questions/Comments/Contact Info

All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.

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DIRECT MAIL PROMOTIONS Use your mailing list to its full potential! These professionally designed mailers and special offers will have customers stopping to take a second look and seeing new reasons to come to your store each month. When more people notice what you have to offer, you’ll notice how business improves. IN-STORE KITS AVAILABLE (Poster, Hang Tags and Bag Stuffers)

INTERNET PIECES AVAILABLE (E-mail Blast and Web Banner)

MANAGED MAILING AVAILABLE Provide your list and we’ll take care of the rest.*

*Postage additional. All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.

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JANUARY 5 - 31, 2009 FOLDED MAILER: 7 x 5 BAG STUFFER: 8.5 x 8.5 POSTER: 22 x 28 • HANG TAG: 4 x 6

Sale dates above are the effective period for this mailer.You may choose your own dates within this period. All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.

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V.I.P. GIFT CERTIFICATE POSTER

HANG TAG

Don’t let sales hit a snag after the holidays! A little incentive can go a long way, especially with customers who didn’t get everything they wanted this year. Even those who just received a new HUSQVARNA VIKING® sewing machine will likely need notions and accessories to make the most of it, so give them a reason to get it all from you! DEADLINE TO SIGN-UP: Monday, November 3rd, 2008 SIGNING UP IS EASY: Get order forms at SewFest, ask your Regional Manager, or download them at www.VikingAdvertising.com.

All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.

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FEBRUARY 1 - 21, 2009 HORIZONTAL POSTCARD: 10.75 x 5.25 BAG STUFFER: 8.5 x 8.5 POSTER: 22 x 28 • HANG TAG: 4 x 6

Sale dates above are the effective period for this mailer. All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.

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Husqvarna Viking Sewing Machines  

Husqvarna VIking 2009 Advertising Plan. Designed & Developed by Rosenberg Advertising.