Page 1

ROSEMARY WATSON productions

CLIENT SERVICE GUIDE


LOGO

P A C K A G E - $2,000

INCLUDES

- INSPIRATION BOARD | Based on your questionnaire and your Pinterest Board ideas in

the New Client Homework Assigned to you a color palette and inspiration board will be created to ensure the brand development is inline with the vision before moving onto the next step. Two revisions are included.

- LOGO VARIATIONS | Once palette/style is finalized the project will move onto the 4 (four)

logo variations. Each logo will be completely different and include various font/type/layout and styles. You will receive them on one page side by side so you can see the differences. (2 revisions)

- BRAND STYLE BOARD | Once the logo has been finalized, the next step is a brand board

which will include the logo, color palette, a secondary logo option, a submark or brand element, 2 font recommendations, and 2 pattern recommendations. (1 revision)

- FINAL FILES | Clients receive the logo, secondary logo, and submark/elements in .jpg,

.png, .png transparent background, .eps, and a watermark. You also receive a color guide which includes the color names in RGB, CMYK, and HEX. You will also receive the patterns in 12�x12� at 300dpi JPEG. Fonts are not included and any design files are an additional charge of $250.

BRAND

INSPIRATION

BOARD

CLIENT style me a lady

P A C K A G E - $2,500

INCLUDES

- LOGO DESIGN | See package above for details.

- BUSINESS CARD | Custom designed business card based around your brand identity.

BRAND

BOARD

CLIENT

Additional card setup $50 each.

STYLE

style me a lady

- STATIONERY | Choose either a letterhead/envelope or a notecard/envelope design.

Designed around your business card and brand.

- STAMP/STICKER | Design of either a stamp or a sticker design of your choice. Can include

logo, submark, address, etc.

- FACEBOOK PAGE | Design of a facebook page cover, graphic profile picture, and 3

buttons of your choice. Option to purchase a .psd template for $125.

- TWITTER PAGE | Design of your twitter page background, header photo, and profile

picture.

- OTHER SOCIAL MEDIA | If additional Social Media profile images are requested, they can

be included in Brand Package at $30 each.

- NOTES | Each item receives 1 (one) round of revisions,. You will receive PDF file for each

print piece (business card, stationery, sticker/stamp), and .jpg file for the facebook and twitter

BUSINESS

CARD

CLIENT style me a lady

designs. Print quote available and all illustrator files are an additional cost.

SIMPLE

LOGO

D E S I G N - $1,000

INCLUDES

If you have a good idea of what style/type of logo you want, then the simple logo design

could be a good fit for you. It includes a custom logo based on your questionnaire and pinterest board, a brand style board, and necessary filles (see above for more info). Two total revisions are included. Additional revisions are billed at the current hourly design rate.

BRAND

STICKER

CLIENT style me a lady

STATIONERY CLIENT style me a lady


DESIGN

A

LA

CARTE

F A C E B O O K

TWITTER

BUSINESS

SOCIAL

PAGE

PAGE

MEDIA

|

|

$ 1 5 0

$ 1 2 5

PROFILES

CARD

|

|

$ 5 0

$ 3 0 0

STATIONERY DESIGN MEDIA

WEBSITES 1.

FILES KIT

HOURLY

W E B

|

|

$ 1 5 0

CLIENT

CARE

$ 2 5 0

ONLINE

PUBLICATION

|

DESIGN

| |

$500 $750+

$600

RATE

|

$80

D E S I G N

- starts at $4500

HOMEPAGE

DESIGN

- Can include customized slider of 3 - 5 images, widgetized call to action buttons, social icons, blog feed snippet,

testimonials, widgetized footer sections, etc.

- INCLUDES 1 mockup of design and 1 round of revisions (additional revisions billed at my hourly rate of $80)

- All sites are user friendly and created for all basic wordpress function to create an easy and editable end-user experience.

2.

INTERIOR

PAGES

Includes the design and content import of 5 (five) interior pages. Ex: About, Services, Gallery, Contact (customized

contact form to match).

- NOTE | Extra page designs and content import are billed at hourly rate. (Ex, Press/Praise, teams, gallery will have a designed landing page and 1 interior page of either 1 testimonials or

1 gallery group of 15 images).

- INCLUDES | 1 mockup of the 5 pages together, and 1 round of revisions. (additional revisions billed at my hourly rate of $80). All interior pages are designed and coded and easily

editable for the end-user. 3.

BASIC

BLOG

Includes a custom built blog to match your website with a full post blog feed. Can include either left or right sidebar, with up to 4 customized sidebar widgets (ex: about/bio, social icons,

call to action button, etc). Blog also includes a clean and easy to navigate archives and categories page. 4.

ALSO

INCLUDES

- COMING SOON PAGE | A coming soon page will be loaded before site goes fully live, revisions on hidden pages before going live on navgiation bar.

- TUTORIAL | Included in the web package is a 30 minute tutorial. We will discuss how to create blog posts, edit content, add pages, update widgets, update slider, galleries, etc, and

basic wordpress knowledge.

- EXTRAS | Each site will be installed with your google analytics code, an SEO plugin, and other plugins to optimize your site.


WEBSITE

1.

A

EXTRA

LA

CARTE

PAGES/CONTENT

Any extra designed pages or content placement is needed beyond the five pages included will be billed at an hourly rate. This may include extra team/about pages, praise/testimonials,

press pieces, gallery pages, portfolio pieces, faqs, etc. - $80/hr

2

CUSTOMIZED

BLOG

ADD-ON

Beyond the basic blog, clients may select a customized blog with a specialty designed header, featured post slider on post feed, a customized featured image for post excerpts, related

articles, custom widgets,etc. - $1,500

3.

E

COMMERCE

ADD-ON

If interested in adding an e-commerce shop, please contact me for a custom quote.

BLOG

1.

D E S I G N - starts at $2500

BASIC

BLOG

Includes a custom built blog on the Wordpress Management System. Designed around your logo/brand and design style. The blog landing page (post feed) can include a customized

slider for featured/popular posts, customized post excerpts, share icons, and custom designed archives/categories page. Can include either left or right sidebar, with up to 4 customized sidebar widgets (ex: about/bio, social icons,call to action button, etc). Please note that any custom built widgets or add-ons will be quoted separately. 2.

ALSO

INCLUDES

- COMING SOON PAGE | A coming soon page will be loaded before site goes fully live, revisions on hidden pages before going live on navgiation bar.

- TUTORIAL | Included in the web package is a 30 minute tutorial. We will discuss how to create blog posts, edit content, add pages, update widgets, update slider, galleries, etc, and

basic wordpress knowledge.

- EXTRAS | Each site will be installed with your google analytics code, an SEO plugin, and other plugins to optimize your site.

ITEMS

1.

OF

NOTE

CONTENT All content is required and finalized before implementing to site. All gallery/portfolio images (up to 15) need to be sized accodingly (max 900px wide). If content is not ready prior to test

site, project will be delayed and each additional week of delay will be billed for.

2

HOSTING/DOMAIN Domain name and hosting services must be purchased by client. Rosemary Watson | Productions is not responsible for server downtime, software issues or any other compatibility issue

that may arise after the launch of the site. We recommend that you use godaddy.com for your domain purchase and hosting services. This contract does not include future Wordpress CMS compatibility issues for your site, but I do offer website maintenance for an additional fee. (CMS updates, plugin updates, etc) After the launch of the site, all additional work and updates to the site will be quoted and billed at our hourly rate {currently $75 per hour + subject to change}

3.

REQUIREMENTS Before starting your website design we will share a dropbox folder for content, images, passwords, etc. I also ask

for your hosting information (user/password), wordpress login (if you have one already), domain info (if needing a transfer), disqus login (for the blog), and all of your social links. I will send you over the homework information, Client Welcome Package upon booking.


P H O T O G R A P H Y & V I D E O


PROFESSIONAL

P O R T R A I T S - $1200

INCLUDES

- HAIR & MAKEUP | I work with my team of beauty pros to make you ready for your close up. At your consultation we will take snapshots of you to determine your color palette, and will

collaborate on a group Pinterest board to narrow down the perfect looks for your photoshoot.

- WARDROBE STYLING | A separate wardrobe consultation will be scheduled with our wardrobe stylist to select up to 6 outfits for your photoshoot. A questionnaire and style guide will

be sent to you based on the questionnaire information. The wardrobe stylist is also available for personal shopping at her hourly rate.

- ONLINE CLIENT GALLERY | A gallery of 20 images from your shoot will be included with an initial round of post processing, all available to clients as high resolution downloads.

STYLED

BRAND

PHOTOSHOOTS

- set of 5 images $500

- set of 10 images $750

- set of 20 images $1000

- exclusive license $30/image

INCLUDES

- INITIAL CONSULTATION

- PROP SOURCING & STYLING

- PHOTOSHOOT & POST PROCESSING

- ONLINE CLIENT GALLERY

- NOTE | All props purchased to be invoiced to client. Any hair & makeup or wardrobe styling for models to be invoiced at an additional cost to client. One reshoot date is included to

make any changes a client requests. Any additional reshoots will be charge at the current hourly rate ($80).

INSTAREEL

VIDEO

- set of 3 reels

$1000

- set of 6 reels

$2000

- set of 12 reels

$4000

- a la carte

$400 each

COLLECTIONS

INCLUDES

- INITIAL CONSULTATION

- MUSIC SELECTION

- PROP SOURCING & STYLING

- VIDEO SHOOT & POST PROCESSING

- LICENSED MUSIC PURCHASE

- NOTE | Instareels are 15 seconds in length. Longer cuts up to 30 seconds to be included for client to post to other social media platforms or website. All props purchased to be invoiced

- VIMEO POSTING AND SOCIAL SHARING

to client. Any hair & makeup or wardrobe styling to be invoiced at an additional cost to client.

VIDEO

SHOWREEL

- starting at $1200

INCLUDES

- INITIAL CONSULTATION

- MUSIC SELECTION

- STORYBOARDS

- PROP SOURCING & STYLING

- TALENT SELECTION

- VIDEO SHOOT & POST PROCESSING

- VIMEO & YOU TUBE POSTING, AND SOCIAL SHARING

- NOTE | Video showreels range from 30-1:30 seconds in length. All props purchased to be invoiced to client. Any hair & makeup or wardrobe styling to be invoiced at an additional cost

to client.

- LICENSED MUSIC PURCHASE


COMMUNITY

M A N A G E M E N T - starting at $1800/month

INCLUDES

- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and

come up with a consultation schedule.

- CONTENT STRATEGY SESSION | Up to two in person or google+ chat consultation sessions will be held based on your clients’ needs. Any additional sessions will be quoted at current

additional rates ($75)

- WORDPRESS WEBSITE UPDATES & OPTIMIZATION | Client’s current wordpress site (if needed) will be reviewed and plugins, spam filters, or any updates will be performed as needed.

- EDITORIAL CALENDAR | After the Content Strategy Sessions are held, an editorial calendar will be developed and delivered to client outline the posting dates and content shared on

all platforms.

- WEBSITE CONTENT CHANGES | New copy, photographs, video and other content will be added to website pages as requested by client in the strategy session and scheduled on

edtorial calendar.

- BLOG POSTS | Two (2) blog posts per week will be developed for client per the strategy session and scheduled on edtorial calendar.

- SOCIAL MEDIA PLATFORMS | Five (5) content posts per week on Two (2) different social media platforms are included the strategy session and scheduled on edtorial calendar.

- EMAIL NEWSLETTER CAMPAIGNS | One (1) campaign per week on the Mailchimp platform will be scheduled. Initial mailchimp setup and list development strategy will also be included

and discussed at Content Strategy Session.

- CONTENT DEVELOPMENT | Content development (including graphic design, stock photography, custom photography, and videography) will be discussed at Content Strategy Session

and will be billed hourly after exceeding 3 hours per week. Models, hair & makeup, wardrobe styling, and any props required for photography will be quoted separately. A custom quote for each project will be created and submitted to client after Content Strategy Session and before Editorial Calendar is finalized.

- NOTE | After consultations, clients will receive a custom quote based on project specifics. Posting frequency, social media platform additions, increased content creation, etc. are

factors resulting in an increased quote.

MARKETING

CAMPAIGN

D E S I G N - $750

INCLUDES

- CAMPAIGN CONSULTATIONS | Through an in person or google+ chat we will discuss campaign goals, and important tasks needing to be executed.

- CUSTOM CAMPAIGN GUIDES | A multi page campaign guide pdf will be sent to the client detailing a schedule of tasks, budgets, and promotional efforts (Ex. email campaigns, social

media, website updates, print marketing, business partnerships, charity, etc).

- GRAPHIC PRINTED DESIGN | Up to three promotional printed pieces to be designed, additional designs to be invoiced at an hourly rate @ $80/hr.

- EMAIL CAMPAIGN DESIGN | Mailchimp email templates to be designed and installed in Mailchimp campaign account and scheduled for sending.

- GRAPHIC DIGITAL DESIGN | All images for website and social media to be designed and installed on platforms, and scheduled for posting (where applicable).

EMAIL

CAMPAIGN

STRATEGY

&

EXECUTION

- starting at $300/mo

INCLUDES

- INITIAL MAIL CHIMP SET UP | A set up of your Mailchimp account with a tutorial video included walking you through how to use your accounts.

- CONSULTATION | A google+ chat detailing your goals and messages you want sent to your audience.

- EDITORIAL CALENDAR DEVELOPMENT | A schedule of tasks and campaigns to be sent

- TEMPLATE DESIGN & CONTENT ADDITION | Client to be responsilble for all copy & images, unless a separate photography/videography/graphic design plan quoted. Sending of

campaigns will be scheduled ahead of time to ensure optimal engagement.


INTERIORS

S T Y L I N G - $1,200

INCLUDES

- SPACE CONSULTATIONS | Our initial consultation will require a walk through of the proposed space and a layout measurement for accurate layout proposals.

- INSPIRATION BOARDS | Based on our consultation and questionnaire, a color palette and inspiration board will be created to put together our ideas based on Pinterest boards we

collaborate on.

- LAYOUT PROPOSAL | After palette and style is decided, the next step is a layout proposal with measurements of space.

- PRODUCT SOURCING | Decor and furnishings will be sourced and added to the proposed project budget for client to select and order.

- DELIVERY & STYLING | Once products are purchased by client, installation and styling of physical pieces are included. It’s like being on your own makeover show on HGTV

EVENT

STYLING

&

PROMOTION

- starting at $1500

INCLUDES

- CONSULTATION | A google+ chat detailing your goals & event date

- INSPIRATION BOARDS | Pinterest boards will be created to collaborate and share ideas for the vision of the event

- EVENT GUIDE | A pdf workbook sent to you detailing the tasks, event palette, timelines, image lists, budgets, etc.

- PROMO PHOTOGRAPHY | A promotional photoshoot will be styled and executed specifically designed for event.

- VIDEO REELS | If requested by client, a video showreel or instareel can be added on a la carte to your event promotion.

- GRAPHIC DESIGN | Any design elements required for websites, print, social media, email, etc. will be included

- NOTE | Models, hair & makeup, wardrobe styling, and any props required for photography or video will be quoted separately. A custom quote for each project will be created and

submitted to client after consultation and before booking a start date. BUSINESS

C O N S U L T I N G - starting at $600

INCLUDES

- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and

come up with a consultation schedule.

- TWO 2 HOUR CONSULTATION SESSIONS | In person or google+ chat consultation sessions will be set based on clients’ needs. Any additional sessions will be charged hourly at the

current rate ($80).

MINI

TRAINING

S E S S I O N S - starting at $150

INCLUDES

- INITIAL CONSULTATION | Before we begin, clients are sent questionnaires to see where they need the most help and we will hold an in person or google+ chat to review answers and

come up with a priority list.

- ONE TWO HOUR TRAINING SESSION | We will spend time training in any areas the client needs help (Ex. creating workflows, improving mobile photography, creating blog posts, using

your desktop or mobile device, etc)

- NOTE | Addtional hours training will be invoiced at the current hourly rate ($80)

GROUP

E D U C A T I O N - custom quote upon request

- If you are a business owner, a salon suite manager, a team leader or anyone else that would like to share education will multiple people, contact me for a custom quote on group

education. Some of the classes I have offered in the past are Visual Marketing, Social Media for Stylists, Facebook & Instagram Marketing, etc.


THANK All

pricing

and

not

limited

to

YOU

project the

list

FOR

YOUR

details above

are

please

CONSIDERATION subject contact

to

change

Rosemary

| |

I

CAN’T

this

WAIT

pricing

Watson

for

a

TO

sheet

GET is

a

STARTED! quote

customquote

on

only

services

are

your

project.

Any

additional revisions not included in the original package are billed separately at the hourly rate of $80. Please

note

that

any

project

delays

will

be

charged

accordingly,

if

client

is

holding

up

project

due

to

response and content turntimes weekly charges will incure due to delays. Rosemary Watson | Productions accepts payments by paypal or check made out and mailed to Rosemary Watson. Payment for packages and projects are split into two parts, 50% being paidat project booking, with the remaining balance due before any final files are delivered to client/website is launched {other payment plans available}. Rosemary Watson | Productions retains the copyright on all work and reserves the right to display and market all work completed as a result of project agreement.

Rosemary watson | Productions Client Service Guide | Summer 2015  

Yeehaw! You found the Client Service Guide! I am over the moon excited to start working with you, inside has all the details of the services...

Rosemary watson | Productions Client Service Guide | Summer 2015  

Yeehaw! You found the Client Service Guide! I am over the moon excited to start working with you, inside has all the details of the services...

Advertisement