Page 1

fazane

promotional pack


company biography Fazane Malik, born 31st July 1983 in Derbyshire, is the brains behind ‘fazane’ womenswear. Feeling that easy-to-wear, affordable clothing that is fashionable and timeless was difficult to find, Fazane followed her lifelong dreams and launched the label. Early in 2010, Fazane was given the chance to show a small collection that was well received by the press. ‘fazane’ was then launched in June 2011 to a select audience of buyers, investors and press.

brand history ‘fazane’ was launched with an Autumn/Winter 2011-2012 collection. After working for other brands, designer Fazane Malik felt confident enough to begin producing her own label.

“Although I desperately just wanted to go off and do my own thing, create my own collections and work for myself, I had to be realistic and spend a good few years learning my trade and meeting people in the industry. At the time I thought I knew it all; I didn’t!” The brand is aimed at all ages of women, and is designed to provide classic clothing and accessories, with a modern fashion-forward twist. The items should fit easily into any woman’s wardrobe, but still have the power to shine in a crowd.


retail outlets fazanemalik.co.uk

marketplace.asos.com/boutique/


press release MEDIA INVITE TO COLLECTION PREVIEW For immediate release, March 21st.

‘fazane’ womenswear to launch spring/summer 2012 collection Upcoming fashion label, fazane, is announcing the launch of its new Spring/Summer collection, combining traditional fabrics and cuts with modern styles for the fashion-forward woman. After the success of their debut Autumn/Winter 2011-12 collection, fazane are producing new summer styles for their lucky customers. 40 original pieces have been designed, and only 50 of each will go on sale. Exclusively, designer Fazane Malik has personally signed and numbered each garment, so every item really is one-of-a-kind. This exciting new brand will be launching their innovative collection to the press at one of their retail outlets, AIRR Clothing boutique (12 Market Place, Wirksworth, Derbyshire, DE7 4ET) on Friday 6th April starting from 7pm with a champagne and canapés reception. Fazane will be presenting her collection and available for interviews. The items will go on sale to the public on Saturday 7th April, where they will be offered from the company’s website fazanemalik.co.uk, marketplace.asos.com/fazane and at AIRR Clothing in Derbyshire. Using luxurious fabrics and precision tailoring, fazane womenswear is covetable to women of any age. Silk, chiffon and cashmere are some of the materials used in these sophisticated pieces, which fit effortlessly into a chic wardrobe, exuding confidence and class. Ranging from £49 to £249, these garments are for the modern fashion-conscious and those treasuring an investment buy. We do hope that you can attend our press event, please e-mail rosejinks@fazane.co.uk by 28th March, and if you wish to bring a photographer or nominate a colleague to attend on your behalf. contact Rose Jinks (0115) 9349 227 rosejinks@fazane.co.uk -endsword count: 275


look book


Promotional Pack  

Press pack for womenswear brand, fazane.