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3 Non-Traditional Ways To Generate MLM Leads

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By Kaamil Kasou - Traditionally, lead generation revolves around buying them, sending people to a website and attracting leads through friends and family. While all of these are perfectly great ways to generate leads, using alternate methods will help increase your leads and likely appeal to people who might not have otherwise noticed your MLM business. The key to standing out is to add a few non-traditional methods to the marketing mix.

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Think of how many ebooks you probably read when starting out yourself. So, why not use everything you have learned and write your own MLM related ebook? Include your own experiences and successful strategies and don't forget to showcase your MLM business. With this method, not only will you provide valuable information, but you can also generate leads through the book itself.

With an ebook, you have the option of either charging or giving the book away. There are pros and cons to both. Obviously, charging means you are generating a secondary revenue stream while generating leads for your primary business.However, giving the book away means it will probably appeal to greater numbers of people. In fact, you are likely to see far more people download the book which in turn will help you build your network. You make no additional income, but you have more opportunity for lead generation for your MLM network by taking a cut. You must decide which balance works best for you. Either way, you can list your MLM book on your website, blog and any eBook retailer, such as Amazon or Barnes and Noble. Create a Lead Referral Program Sometimes the best way to generate leads for network marketing is by simply asking for them. Many businesses create lead referral programs to generate business. A network marketing business should do the same thing.The trick is to offer something of value to the referrer. After all, they are giving you a lead. Some MLM leaders offer compensation, while others offer an eBook or other "prize." Some MLM businesses choose to reward referrers based upon a set number of leads instead of each individual lead. This type of lead generation encourages others to do the leg work for you and can exponentially grow your MLM.

Lead generation is sometimes as simple as appealing to your fellow network marketers. Create a network marketing forum with engaging topics including: lead generation, using technology to grow your downline, how to use social media to grow your MLM, blog writing with key words and SEO, internet marketing, goal setting, understanding how to maximize compensation plans etc. and don't forget to add success stories for motivation. By providing a quality forum dedicated to network marketing, your fellow MLM leaders and those interested in the business will fill the room. There are several different software programs and list service providers available online to help you manage mailing lists and campaigns, from high priced programs with all the gold trim to the less

expensive and free online programs. The most cost effective and easy to manage choice would be to get an autoresponder.Usually around $19/mo. Just choose the one that fits your budget based on how much traffic you're expecting, and more importantly, on the amount of effort you're willing to put forth. You won't need to spend much at all when you're first starting out, but if the operation begins to grow faster and larger than expected, you can always upgrade to a higher-end provider later.

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