pool of qualified householders, the location and quantity of comparable stock is of additional importance. An acceptable market area for a family oriented rental community will often be too conservative for a rental community targeting senior rental householders.
authority Boundaries: Differences in the quality and services provided by wards, police stations, areas often influence consumer location choice
Local Agency Service Boundaries: The geographic areas covered by local agencies, such as housing authorities, senior citizen centers, community-based organizations can be a strong indicator of market area boundaries, especially when the project has a community-based sponsor or co-sponsor.
Non-geographic Factors, such as employees who might be expected to reside in a development as a result of planned or existing job opportunities and special needs households who are served by a multi-jurisdictional agency that covers communities that are clearly distinct market areas.
6.0 Market Size Analysis To know our market strategy, we must define our market size. Otherwise we are navigating without a map.
Objective: Understand the size, scope, competitive landscape, and complexity of our market.
Benefits: Accurate market planning, financial forecasting, and communicating of market plans to employees, press, analysts and customers.
Silicon Strategies Role: Define our market across multiple dimensions, mapping competitors, positions and market-force trends.
SO from this above strategy we set our market size, as mushroom is new product in our country its market size is not big it is in a small size now .The higher class people & middle class people are in this market size. The size of the market o o o
Total size Addressable size Segment sizes
Market geography Technology market divisions Market disciplines of customers Competitive landscape Key product and economic trends in the market Channel realities and options
7.0 Marketing of Mushroom Product