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ROSA MARTINEZ Home address: Email address:: Telephone: Experience level: Qualifications: Nationality: Languages: Linkedin profile: Key strenghts:

10 Shorrolds Road, Fulham Broadway, London SW6 7TP 07837074104 10 years (manager and director level) Masters Degree Spanish Bilingual (English and Spanish) ; plus basic Italian Creative thinker, passionate about technology and entertainment

Bilingual Online Partnerships Director – RFID and NFC Technology Expert Dear Francois I would love to join your team and contribute to the success of your Spanish operation. During the past 10 years I have moved across different areas of the UK entertainment, advertising and digital industries in order to map the emerging and growing new revenue streams for content owners. I have designed, implemented and executed content partnerships in the following areas:    

digital B2B sales via affiliate partnerships, ad revenue sharing platforms, on demand paying services , digital give away promotions and digital blanket license deals digital B2C sales ( ticketing, downloads, hospitality packages, ringtones and wallpapers) Social media strategy for brands and events (using RFID technology) Sponsorship strategy – Samsung, O2, Cafe Nero, Capri Sun, and Ribena campaigns

I have worked for a variety of rights owners including music publishers, download stores, film companies, ticketing companies, artist management and live music promoters. These moves have provided me with an excellent vertical vision of the entertainment industry the UK and an extensive network of contacts. I have worked for both, sector leaders such as Ticketmaster, Eventim, UIP and 7 digital, and start ups like Backbeat. Although residing in London for 11 years I am originally from Spain, and working for seems the perfect next challenge for me. It would allow me to extend my experience beyond music and video content, into e-books. Also, after gaining international experience working with UK and US companies, it would be a personal accomplishment to contribute to the success of a local market such as Spain. In the past 9 months, I have become an international consultant on RFID and NFC technology, working as the exclusive brand solutions partner of Intellitix. I have advised live promoters in the U.S. and Europe, including AEG and Livenation, and consumer electronic brands such as Samsung. I have also advised advertising agencies in U.S. and Europe on using RFID for OOH advertising campaigns. I strongly believe NFC will become the next new distribution channel for content, and I’m in a unique position to help amazon lead the trend. I strongly believe I would be a fantastic asset to , and I look forward to discussing my experience further in an interview. Kind regards

Rosa Martinez

EMPLOYMENT EXPERIENCE Backbeat Communications

Managing Director

August 2011 to present

Key Achievements: 

Setting up Backbeat as a music sponsorship business with a focus in new interactive technologies (RFID,NFC and AR)

Securing global exclusive representation for RFID entertainment leader Intellitix, as their Brand Solutions Partner – working with flagship festivals in the US and Europe, including Coachella, Bamboozle and Electric Zoo

Advising sponsorship agencies and live promoters in U.S and Europe about how to use RFID and NFC technology to redefine their existing content partnerships. Core focus on data enabled entertainment, gamification and loyalty schemes.

Advising brands on new technologies including WKD, Samsung, Orange / Optimus, UBS, Dell and Sony.

Managing three members of staff, managing P&L, drafting business goals and marketing strategy for the company


Business Development Manager & Affiliate Manager

March 2010 to April 2011

Key Achievements: 

Starting up and shaping the UK affiliate programme from zero (in house tracking and management ).

Recruiting all affiliate and media partners including : Absolute Radio, Planet Rock, Jazz FM, Ents24,,,, Songkick,, Muzu TV, NeedTickets, Get To The Front.

Developing a marketing partnership with Caffe Nero in-store and online ( The Caffe Nero Music & Arts guide ) - result mass exposure and brand awareness in every Caffe Nero store

Securing on pack voucher campaigns with brands, including Capri Sun and Ribena. ( ) and ( - Signed a 12 month loyalty deal with VISA for the UK to be activated in the next weeks.

Securing new content by signing up new promoters and venues as clients including Academy Music Group, Clapham Grand, Gig Cartel,Metropolis and small independent promoters.

Creating bespoke marketing plans for promoters and venues . Securing presales including: Guns’n’Roses, Bon Jovi, Thin Lizzy ,Supertramp, Europe, UB-40, Joe Satriani, Alice Cooper,Sonisphere Festival, Black Country Communion, Imelda May,Ozzfest, Royal Horses Gala and Campfire Trails. Securing exclusive discounted offers for Grace Jones, Michael Nymann and Cirque Du Soleil


Online Partnerships Manager

March 2009 to March 2010

Managing affiliate sales programme in the UK for Ticketmaster (representing 10% of their overall ticket sales) Account manager for top performing partners: Ents24, Time Out, Aloud (Bauer), Absolute Radio, Pride Of Manchester, Manchester Evening News, View London , ThisIsTheatre and all major record labels. Developing the day-to-day relationship with the above partners through providing sales reports and analyzing data. Ensuring that all information sent to affiliates is accurate and that they receive payment in time. Generating mobile ticketing business opportunities comprising ticketing via affiliates and media partners


Freelance Music Sponsorship Consultant

Nov 2008 to Feb 2009

At VCCP I developed a strategy for communication of music sponsorship activities for O2 . At TMMP I worked for artist management on finding brand partners for David Garrett and Silvia Colloca . At Mediaspot I developed music promotions (covermount CDs) for newspapers 7DIGITAL DOWNLOAD STORE

June 2008 – November 2008

Sponsorship Sales Executive

Designing new advertising funded content promotions within our European download stores Selling and implementing: branded music playlists, free download Fridays and branded features pages Clients included Creative Labs, Orange, Caffe Nero, Eurostar, Sennheiser, Logitech and Muzu TV. All campaigns focused on digital content promotions


Director of Brands and Agencies

January 2007–May 2008

At Entertainment Media Research I directed all the following sales projects : ♦ ♦ ♦ ♦ ♦ ♦

Branded live music events in Europe (Ibiza Rocks for Sony Ericsson) Launching new online music services (Nokia online music store, Haygarth) Tracking demand for entertainment content in mobile platforms (O2) In-store music strategy for retailers (M&S, Next, Debenhams, Urban Outfitters) Pre –testing the launch of IPTV services (Com Hem,Huge Entertainment, Engine Group) Researching mnemonics / sonic branding in Europe (Saatchi & Saatchi)


Director for Marketing & Sales

September 2005 – December 2006

Rebranding this music production company and generating revenue in the UK. Advertising synch deals won: McDonalds (Leo Burnett), Fairy (Grey), Nokia (Grey), Always (Leo Burnett), Flash (Grey), Ribena (Ogilvy), Toyota (Saatchi & Saatchi) , Bacardi (Y&R), Oxfam (Draft) and DFS (various agencies) TV titles production deals: Wireless Festival (Livenation), Bremner, Bird & Fortune (BBC)


Legal & Business Affairs Assistant

July 2004 to Sept 2005

Maintaining communications with European offices regarding film acquisitions and upcoming releases Making sure UIP achieve targets set up by European Commission regarding local film acquisitions Updating the department on copyright matters / liaising with FACT and the Motion Picture Association Answering queries regarding film rights and granting licenses for exhibitions


Copyright & Licensing Manager

September 2003 – February 2004

Investigating missing royalties for BMG UK writers and reporting the problems to MCPS-PRS Analysing copyright conflicts and disputes between publishers, writers and European collecting societies. Researching supporting documentation for copyright disputes


Copyright Research Office

April 2001 – June 2002

Account manager for Sony Music, Universal Music, Ministry of Sound, The Really Useful Group and many successful writers. Responsibilities :   

Solving complaints from members regarding Copyright Registration and missing royalties Researching false duplicate claims and copyright infringement claims. Providing the public with information regarding the need to seek permission to use music works

EDUCATION University Education : Audiovisual Media Production Master at the University of Murcia (Spain) Honors degree in Music Teaching at the University of Murcia (Spain) Music Theatre Diploma at The City Lit Institute (London) Radio Presenting Course at the Journalism Institute (Spain)

Computer Skills: Advanced Microsoft Office User (Word, Excel, Powerpoint, Access). Basic Quark Xpress and Photoshop. Programming Languages (C and Visual Basic HTML) ; Typing speed 94 wpm

Amazon ES  

My full CV for amazon