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Color Design Workbook
10 Rules of Color
2
Create Color Harmony
To a certain extent, pleasing color harmony is just like any other aspect of beauty: it is in the eye of the beholder. What is pleasing to one person may not be pleasing to another. Color harmony nevertheless is related to the organizing principles of all artwork: balance, variety, proportion, dominance, movement, rhythm, and repetition. These are some of the traditional metrics for determining whether or not a piece, be it fine art or graphic design, is pleasing and works. Making Color Choices
Keeping this in mind, designers need to select the colors for each and every project carefully. Some of their decisions may be based on their own preferences, while others may be heavily influenced by client input and preferences. Selecting inventive combinations of hues, along with specific tints and shades, is a practiced skill. The more you do it, the better you get. Most designers seek a color scheme that engages the viewer and provides a balanced visual experience. The deliberate avoidance of harmony must be viewed as a means of inducing an agitated or chaotic reaction in the viewer. Designers must decide in what direction they are headed and for what reason. The starting point for all decisions about color harmony comes down to a creative interpretation of the message that needs to be communicated. What combination of colors will best convey the desired meaning? If those colors are clichéd and overused, what are the best alternatives? Can the effect be refined by a slight modification of color choice?
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Adfusion is a company providing an emarketplace for media acquisition professionals. The corporate identity colors reflect energy and sophistication and allow for flexibility of application with its palette of five colors. Pure orange and red are used in conjunction with intermediary hues of yellowgreen, blue-violet, and blue-green. Robert Bynder Design
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