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Research


• Stress-free grooming • Saves you money and tim e • You get to know your dog better • Allows you to familiarize yourself with all parts of your dog

’s body

• The same way a new parent connects with their child and develops a trusting relationship and safe environment, t his is an opportunity for you and your puppy


History of dog grooming • Dog grooming has been known to have existed since the • For many centuries grooming was only for

Roman times

valuable hunting dogs

• Dog were bathed outside in basins and by rive

r

• Manually operated clippers came into use around the early 1800s • Andis built a working model of an electric clipper in 1921 and established the Andis Clipper Company a year later • Hand held blow dryers were invented in 1920 • In the 1930s dog grooming barber shops started opening consisting of a tub and a cages.


Product analysis • FUNCTION

• FORM The smooth and curve edges. • ERGONOMICS The compact trimmer is cordless and lightweight perfect for trimming paws and the head area. The curve edges helps you to hold the trimmer with ease. Ergonomic shape allows for easy cutting from all angles

• USABILIT Y


Product analysis

• MATERIALS HIgh Carbon Steel Blades Plastic clippers • PARTS

-Cleaning Brush -Blade Oil

• SHELF APPEAL

-Soft Storage Case -Scissors -Medium Comb -Instructional DVD

Usually the o ne that are expensive are m ore appealing and also the packaging is really important because the one w ith the red and bright colors are appealing.

• PRICE POINT 34$ - 200$


Product analysis

• ENVIRONMENT households, pet store, grooming salon.

• MATERIAL USED The smooth and curve edges.

• CONSTRUCTION AND MANU FACTURING They use recycled packaging (FSC) Forest Stewardship Council


User category

• TARGET GROUP: 15-5 0 • DOG SIZE: SMALL BREED ( TERRIER, SHIH TZU, MAL TESE, POODLE )


Brand research

They are reducing their impact on the environment They use recycled packaging (FSC) Forest S tewardship Council Their philosophy is to have a vision Vision to: • continually improve our existing products • bring new products to market which meet the wants and needs o f consumers • stay innovative and ahead of our competitors, and vision to support our customers, the retailers, with sales and marketing


Environmental categories

• The kits a re mostly u sed in the petstores, grooming salons and households. The kit w ill be designed t o be used in the home f or people that want to groom their own dogs . • Designing a p roduct that y ou c an carry it with ease. • Product t hat is mostly used in the r oom tempreture


RESEARC HI

NTERPRE TATION OF DATA. (AFFINITY DIAGRAM)

INSIGHT D

ESIGN IMPLICA GTION


Clean the hair and then vaccum remaining left over hair.

Cleaning the hair with the wet towel and rinse the rest with water

Cleaning the hair with a broom.

Users have to clean up the bulk of excess hair and the remain left over pieces.

Users feel frustrated becaused of how time consuming it is to clean the hair after grooming.

Design a solution that would allow users to easily clean up all the hair in an

She doesn’t let me blowdry her ears and her face

I usually use human cloppers because I already know how it works on my hair.

I groom her outside so I don’t have to clean the house.

I can’t groom their paws because they pull it away.

I have to hold the dog with one hand and wash her with the other hand.

I don’t like to wash my dog in a sink.

Cleaning the excess hair is not fun.

She makes her self heavy so I can’t reach to her stomach to brush

I use scissors cause its easier to control.

It’s hard to blowdry her cause she moves alot, so I let her dry w the sun.

It’s hard to groom their paws because they move alot.

she shakes herself alot so I have to hold her.

She tries to jump and run away from water, so there is always water on the floor.

Current toolkit collect excess hair creating a cleaning product.

She moves her head so much when I wanna groom her head

She doesn’t let me to trim her ears, she moves her head so I don’t do it.

She keeps trying to sit while I’m grooming her back.

She brings her head down so I don’t brush her.

She brings her head down so I don’t brush her.

She moves her head so much when I’m brushing her head

Dogs don’t feel completely comfortable and fidget when its time to get groomed

Users dont feel comfortable when the dog is not comfortable.

Design a solution to make the dog comfortable so the user feel comfortable too

Users use inappropiate tools for grooming their dog.

Users find it more convenient to groom & wash the dog outside rather than inside.

Dogs doesn’t want their paws to be touched.

Users have to hold the grooming tools and also hold a dog. so they can groom.

Users don’t have a knowledge of how to do the grooming process.

Users take the dog outside to groom because its easier for the user.

Dogs are not use to peiple touching their paws.

Users have to be multitask so they can groom a dog.

Designing a kit that would advances the users steps.

Designing a kit that is portable so that its easier for user to bring in/out of the house.

Designing a kit that is portable so that its easier for user to bring in/out of the house.

Designing a kit that allow the user to use the product without holding other products.

They try to jump from the tub so I have to get as close as I can to the tub so they don’t jump.

The sink is too small that everytime I try to turn her so I can wash her.

Dogs make a mess while user is washing them.

Most dogs are nervous because of the past experience which makes it hard to wash. Designing a solution that makes the dog more calm during the grooming.

Users have to remove all the excess hair from thei grooming kit box.

Designing a kit that its easy to clean.


Concept plan

Grooming product Bathtub Clippers Brushe s

Existing marke t Trend Prices

How to us e Maintenance Repair Replace

Technology Concepts Human interactio n Ergonomics


Concept plan timeline

Preparatio n

Desig nV Create design Features Details Story

isuals 3D modelin g Graphics

Model Model making Material s

Presentatio n Poster Storyboard Model


Insight

- Users feel frustrated because of how time consuming it is to clean t he h air after grooming. - Users don't feel comfortable when the dog is not comfortable . - Users have to be multitask so they c an groom a dog. - Users have to see what they are doing and where they are grooming and touching when they are grooming. - Most dogs are anxious/nervous because of the past negative e xperience which m akes its hard to keep them calm during grooming. - Users have to r emove all the e xcess hair from the grooming kit b ox.


Interpretation


Insight and Opportunities

Users feel uncomfortable because the dog is not comfortable.

Dog feels comfortable so the user feels comfortable as well.

Cleaning up is time consuming.

You have to be multitask to groom your dog.

Allows the user to use the product without holding a dog.


Ideation


Form development


User t esting the size o f the concept w ith a

- Using a

softer material f or t he working

quick foam core mock up.

prototype mock up. - Testing the pattern


User test

- Flat surface s o they are not stacking. - Everything on top of each other. - Storage for a shower head and drain. - Shampoo holder because o f the lack of space.


Branding


Tangle-free strap with weather proof coating

BRAND ANA LYSIS holder

Dog Starter Kit

Tangle-free strap with weather proof coating. Durable Cordura nylon wrapping it around the handle

Attach leash to D-ring on top 100% anti-pill fleece

Food-safe main compartment for treats

a belt around waist hands-free

safety


Final model process

Choosing t he color from their brand Drawing the pattern in each color.S language, A lso a waterproof material t hat can be used to wash a dog.

liding the acrylic board in to the packets and sewing the bottom pieace.


Final Model


Final model process

Choosing t he color from their brand Drawing the pattern in each color.S language, A lso a waterproof material t hat can be used to wash a dog.

liding the acrylic board in to the packets and sewing the bottom pieace.


Placing an Acrylic in the packets, to make it Sewing the handles and the straps to close Measuring t he s ize of t he pouch f or t he more straight. the grooming bag. sides t o hold the shampoo and t he clippers.


Putting the snap buttons on the straps.

Placing the straps on the piece.

Sewing the logo on the side.


Placing the logo on the other side.

Placing t he adhesive to turn t he edge on Sewing the leash on the inside. the sides.(melting it with iron)


Adjustable leash restraint with collar

Groom your dog in 3 steps:

Shampoo holder

COLLAPSIBILE

WATERPROOF

Drain

Waterpoof pouch to hold clippers with snap button

Snap button to keep it locked Collapsible


Storyboard


Function


Thank you

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