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Rosa Kaftan

Working History Antenna Magazine New York Associate Online Editor Writer June 2011 – Current

• Writing and editing multi-media features for site • Sourcing and writing original, SEO friendly content • Generating trend reports via trade shows, New York • Fashion Week and collection previews • Managing Editor’s calendar • Organising and maintaining fashion closet • Arranging, conducting and transcribing interviews • Editing and uploading content using Wordpress CMS • Using Photoshop to manipulate images • Forward planning/calendar management • Generating traffic to the website using social media • Utilising social media outlets • Liaising with public relation, marketing and luxury brand contacts • Managing day-to-day administrative tasks

BRPR New York Copywriter Press Assistant

• Creating press packs and press releases

Cockpit USA New York Online Editor Copywriter

• Creating and writing multi-media features for site blog • Writing commercially focused material in line with brand target market and tone of voice • Writing user friendly product copy for catalogue and website • Merchandising and maintaining showroom • Generating traffic to the website using social media • Using Photoshop to manipulate images

Le Cool London Writer Editorial Assistant September 2010 – March 2011

• Contributing previews and reviews on a weekly basis • Producing SEO friendly content and blog posts • Editing and uploading content using CMS • Using Photoshop to manipulate images • Using WordPress • Knowledge of copy-editing and proof-reading marks • Forward planning and calendar management • Producing content for monthly radio show • Utilising social media outlets • Utilising Google Analytics • Liaising with public relations and marketing contacts

• Writing marketing and promotional SEO material • Generating copy for site • Building contact book • Liaising with journalists and publications • Devising pitches and partaking in sales meetings • Merchandising and maintaining showroom • Creating site copy for clients • Generating traffic to client websites using social media • Representative at trade shows and press events

FAME Deputy Editor Beauty sub-editor March 2010 – March 2011

• Editing and adjusting copy to house style • Creative direction of the design of the magazine • Arranging and assisting on photo shoots • Maintaining high standards in spelling and grammar • Arranging, conducting and transcribing interviews • Maintaining effective time and people management

Sugar Magazine Hachette Filipacchi UK Ltd Intern July – August 2010

• Writing features in the appropriate house style • Assisting writers • Contributing innovative ideas for features • Arranging and conducting interviews • Conducting research for features • Vox pops

The Sunday Express News Desk Intern Northern & Shell April 2009

• Assisting writers • Conducting research for features and articles • Conducting phone interviews • Using news feeds • Utilising social media

Ann Savva Promotions Based at ‘The 02’ and The Emirates stadium September 2007 December 2009

• Supervisor on high profile iPhone launch • In depth knowledge of the brand • Providing extremely high levels of customer service • Providing VIP hospitality • Collating and handling data

Education First Class Honours Degree in English Literature with Journalism and Creative Writing Richmond College - A Levels, 2005 • Biology – B • Chemistry – B • English Literature – B

Additional Information PC and Mac proficient - MS Office Suite, Photoshop, InDesign, Outlook Fluent in English and Kurdish

References Available upon request

rosa cv