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D E D I C AT I O N

For my Family and my boyfriend Stern. You always supported me no matter how hard it is. I will be always appreciate. I love you and thank you so much.


00

Table of Contents

01

Have a beautiful stay

02

From farm to your table

03

The fashion point of view

04

Throw the dice

05

Big Aussie’s thirst

06

Begin your journey with MUNI

07

Nike Energy

08

For and by the community

09

Brand Identities


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H AV E A B E AU T I F U L S TAY

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07

Have a beautiful stay.

[OBJECTIVE]

The assignment was to create a catalog for a traditional Korean hotel. The booklet showcases historical Korean architecture and society, and aims to give visitors a truly local experience and unique memory. [ A P P R OAC H ]

I choose to re-brand Shilla Stay because the hotel emphasizes experiencing traditional Korean lifestyle and culture. Nowadays, people often possess extraneous belongings that are not useful in their everyday life. Traditional Korean homes are about simplicity and comfort; Everything in the house, from interior elements to architectural structures, are made to harmonize with nature. At Shilla Stay, old furniture, paper-pastedwindows, and props like soy jars add to the traditional ambiance. This makes for a unique cultural experience that many foreigners have never had. Even with almost no furniture in the room, people feel surprisingly comfortable and accomodated. [SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2017

Brochure

Estzer Clark

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Visual System2

Nanum Myeongjo Nanum Barunpen

Adobe Photoshop Adobe Indesign Adobe Illustrator


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F R O M FA R M T O YO U R TA B L E

02

23

From farm to your table.

[OBJECTIVE]

The assignment was to create an app that allows you to stay healthy. It helps you to cook with fresh food.

[ A P P R OAC H ]

I chose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application is focused on user personal tastes. It quickly accesses all your favorite recipes. A wide selection of ingredients will help you to find any information you are looking for by using various options with the quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

App Design

Michael Taylor

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Graphic Design 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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FRESH PLUS

SH PLUS

FRESH PLUS

FRESH PLUS

rosakr227

User name

rosakr227

************

Password

***********

Email

rosakr227@gmail.com

Submit

Submit

Sign in Forgot password?

FRESH PLUS

Creat account

Forgot password?

ESH BEAM

Hold still for scan

Organic apples

Organic apples

Scan time : 09 / 21 / 2016 08 : 40 : 23 PM

Scan time : 09 / 21 / 2016 08 : 40 : 23 PM

Today’s Healthy News

Chemicals

Rating

Fresh Plus could help you monitor your intake of toxic chemicals. Stay within recommended limits. 12 days left Store in freezer

Milk

This goes in 5 days

Scan time : 09 / 21 / 2016 08 : 40 : 23 PM

Cook it now

12 days left Store in freezer

Store in Freezer

Chemicals

Rating

Fresh Plus can track your intake of essential vitamins and minerals, and help you ensure that you are getting the right amount.

Iodine

Mercury

Oranges Scan time : 09 / 21 / 2016 08 : 40 : 23 PM

Barcode must be upright avoide glare and shadows

12 days left Store in freezer

Keep in mind

Logout

Cancel

Submit

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Back

Main

To restore your folic acid levels, eat leafy vegetables, legumes, egg yolk, or sunower seeds.


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T H E FA S H I O N P O I N T O F V I E W

03

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The fashion point of view.

[OBJECTIVE]

Create the trendy tie application where users can learn their own fashion. Not only sharing but also there is an opportunity to try items for free. Therefore Tie-me-up is an essential application for both users and fashion industry. [ A P P R OAC H ]

Guides consumers to assess a variety of good quality and cheap fashion suit and tie directly. Also it is leading content for a variety of styles by making beneficial to each other. It’s simple instructions are clear, easy, helpful and handy. Furthermore, the video guides demonstrate ways of wearing ties and matching shirts.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

App Design

Megumi Kiyama

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Graphic Design 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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T H RO W T H E D I C E

04

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Throw the dice.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices. [ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Christine George

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

Ailerons Regular Back to Black Demo BlackSword Bullpen 3D

Adobe Photoshop Adobe Illustrator


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Fuzzy duck

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B I G AU S S I E ’ S T H I R S T

05

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Bi g Aussie’s thirst.

[OBJECTIVE]

Created a beer design for an Australian brewing company called Victoria Bitter. The goal is to showcase Australian aboriginal culture in a friendly manner to the audience.

[ A P P R OAC H ]

I renamed Victoria Bitter to Victoria Beer.co in order to appeal to the young, urban upper middle class. By combining contemporary Australian aboriginal elements with brewery design concepts, I was able to make a uniquely Australian design. Victoria Beer.co will give consumers a strong beer with a patriotic spirit.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2017

Packaging Design

Christine George

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

Gipsiero Regular Chinese Rocks Ailerons Regular

Adobe Photoshop Adobe Illustrator


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B E G I N YO U R J O U RN E Y W I T H M U N I

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Begin your journey with MUNI.

[OBJECTIVE]

The assignment was to create a visual identity for Muni, the public transit system in the city of San Francisco. It’s contents should be friendly and clear, conveying the ambience of San Francisco, all while remaining functional. [ A P P R OAC H ]

I chose to redesign Muni’s identity to solve some existing problems. The current design does not well represent the culture of San Francisco, so I utilized the city’s colors and displayed some of the city’s famous monuments. My Muni design also focuses on user’s accessibility. The redesign adds vividity and iconic images to match San Francisco’s lively mood, keeping functionality in mind.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2017

Branding

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Strategies for Branding

Tex Cyre Regular Tex Cyre Bold

Adobe Indesign Adobe Illustrator

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RETURM ANYTIME DAY

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1ST CL ASS

SAN FRANCISCO to SUNNYVALE 21-jan-13 18:00 www.muni.com

San Francisco Muni Itʼs not the journey or the destination. Itʼs who you are travelling with. Life is a journey. Enjoy the ride.

www.muni.com


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THE SCIENCE OF WINE

07

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The science of wine.

[OBJECTIVE]

Create a conceptual cookbook to persuade the target audience to enjoy different kinds of wines with simple directions.

[ A P P R OAC H ]

The book is highlighted recipes from wines to paring systems. Inspired by ingredients that intersect universe and infographic contents. The harmonious atmosphere of wine and universe and scientific iconic inforgraphy will give an exotic feeling to the readers.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Print Design

Ariel Grey

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Typograpy 3

Minion Pro Universe Condensed Franklin Gothic

Adobe Photoshop Adobe Indesign Adobe Illustrator


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CHAPTER 01 _ FUNDAMENTAL

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N I KE E N E R G Y

08

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Nike Energy.

[OBJECTIVE]

Create an energy drink for an existing brand. Research and determine the target markets. Deliverables include packaging, website and a brochure.

[ A P P R OAC H ]

I chose to design Nike’s energy drink and brochure to appeal to the younger generation. I utilized Nike’s athletic attitude and super-charged lifestyle to appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. This group of people is most likely male teenagers and people in their 20s. The message informs them about this new product, especially those vulnerable to persistent exhaustion and insufficient energy. I used black and white images of athletes and red to represent energy.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Fall 2015

Brochure Packaging

Ashley Rocha

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Graphic Design 2

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Adobe Photoshop Adobe Indesign Adobe Illustrator


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F O R AN D B Y T H E CO M M U N I T Y

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For and by the communit y.

[OBJECTIVE]

In a group of 6, come up with a unique idea for a retail store located in a certain location that will be acquired by a larger company. Most importantly, the team must collaborate to come up with a cohesive system across the board. [ A P P R OAC H ]

The theme of the store was handmade goods created by locals, and the selected city was Portland, Oregon. After doing a thorough amount of research on handmade goods, it was determined that items sold by stores that provide such products, are often meant as gifts. The different sub-brands included were entertainment, personal care, food and drink, home and dĂŠcor, and apparel. The products were designed with a raw sense of personality that could reflect the objects and the makers. The group members took on a primary sub-brand to work with, but each line was switched around to give a fresh take on it.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Fall 2017

Packaging Design

Tom McNulty

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 4

Blender Pro

Adobe Photoshop Adobe Indesign Adobe Illustrator


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MAIN BRAND

SUB-BRANDS

B O RO U G H

AN N E X

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

Apparel

Home

[ P RO D U C T S ]

[ P RO D U C T S ]

Men Women Babies

Kitchen Decor

[USP]

[USP]

Authentically and bespoke made clothing and accesories to give you a unique look.

One of a kind items to improve the look and comfortability of your home.


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R E C R E AT I O N

S O U RC E

ARVO

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

Entertainment

Personal Care

Food

[ P RO D U C T S ]

[ P RO D U C T S ]

[ P RO D U C T S ]

Infant and Toddlers Children Teens and Adults

Hygience Cosmetics Health

Italian Cooking Chocolate

[USP]

[USP]

[USP]

Hand crafted toys for all ages. Great gifts for someone that deserves something special.

All natural products to help improve your day to day life

That home-made taste that your grandma used to make. Filled with flavor and nostalgia.

Cheese


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Extra Virgin

NET WT 16.9 FL OZ / 500 mL

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ES TA BLISHED

I N 20 01


ES TA BLISHED

I N 20 01


Š2018 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical photocopying, recording, or otherwise without permission of the copy right holder.

[ P H ON E ]

[EMAIL]

[WEB]

415.690.6052

rosakr227@gmail.com

rosaher.com

[ T Y P E FAC E S ]

[ S O F T WA R E ]

[SCHOOL]

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Adobe Creative Cloud

Academy of Art University

[PRINTING]

[BINDING]

[ PA P E R ]

Blurb.com

Blurb.com

100 Mohawk Superfine


AC K N O W L E D G E M E N T S

I would like to thank everyone who supported me during the production of book.

Marry Scott Thomas McNulty Ariel Grey Estzer Clark Michael Taylor Christine George Todd Hedgpegh

Megumi Kiyama Stern Huang Francis Kong Vern Liu Ella Xu Fred DeJesus Sean Lee

Alex Son Chante Sneed Natalie Chiu Marcus Lee


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