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D E D I C AT I O N

For my Family and my boyfriend Stern. You always supported me no matter how hard it is. I will be always appreciate. I love you and thank you so much.


00

Table of Contents

01

Have a beautiful stay

02

From farm to your table

03

The fashion point of view

04

Throw the dice

05

Big Aussie’s thirst

06

Begin your journey with MUNI

07

Nike Energy

08

For and by the community

09

Have a beautiful stay

10

Every drop counts


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Have a beautiful stay.

[OBJECTIVE]

The assignment was to create a catalog for a traditional Korean hotel. The booklet showcases historical Korean architecture and society, and aims to give visitors a truly local experience and unique memory.

[ A P P R OAC H ]

I choose to re-brand Shilla Stay because the hotel emphasizes experiencing traditional Korean lifestyle and culture. Nowadays, people often possess extraneous belongings that are not useful in their everyday life. Traditional Korean homes are about simplicity and comfort; Everything in the house, from interior elements to architectural structures, are made to harmonize with nature. Rooms are made with natural materials like stone and wood, and have windows made of paper. At Shilla Stay, old furniture, paper-pastedwindows, and props like soy jars add to the traditional ambiance. This makes for a unique cultural experience that many foreigners have never had. Even with almost no furniture in the room, people feel surprisingly comfortable and accomodated.

[SEMESTER]

[TITLE]

[ I N S T R U C TO R ]

Spring 2017

Shilla Hotel Brochure

Estzer Clark

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Visual System2

Nanum Myeongjo Nanum Barunpen

Adobe Photoshop Adobe Indesign Adobe Illustrator


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From farm to your table.

[OBJECTIVE]

The assignment was to create an app that allows you to stay in healthy. It is to helps you to cook with fresh food.

[ A P P R OAC H ]

I choose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application focused on user’s personal tastes. It’s quickly access to all your favorite services, and a wide selection of service will help you to find any information you are looking for by using various services and quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes etc.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

App Design

Michael Taylor

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Graphic Design 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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The fashion point of view.

[OBJECTIVE]

Rebrand an existing retail store while exploring new possibilities in order to expand its target audience, extended product line from books to include all locally sourced food artisans, crafts, and clothing.

[ A P P R OAC H ]

I choose to design Freshly to help people become a nutrition expert. Therefore they can get personal food recommendations based on their selection. The application focused on user’s personal tastes. It’s quickly access to all your favorite services, and a wide selection of service will help you to find any information you are looking for by using various services and quick scanning system. In addition, Freshly will give users all the information they might need such as expiration date, freshness and recipes etc.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

App Design

Megumi Kiyama

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Graphic Design 3

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Adobe Photoshop Adobe Indesign Adobe Illustrator


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Throw the dice.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture.

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Christine George

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

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aCk kNiGhT

gO bAcK 2

tItAnIc GaMe

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E 2 sHoTs

cAp sHoT

kArAoKe tImE

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a cUp oF w

lOvE sH

tElL mE yOuR


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High or Low

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MAKE A

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The Game of Death

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Bi g Aussie’s thirst.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Christine George

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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Begin your journey with MUNI.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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The science of wine.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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CHAPTER 01 _ FUNDAMENTAL

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Nike Energy.

[OBJECTIVE]

Create a special board game made by transforming a famous board game called ‘Blue Marble’. It is a game that will help everyone to have fun at the drinking party by completing the mission by throwing dices.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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For and by the communit y.

[OBJECTIVE]

The assignment was to create an entirely new retail store with multiple choices of store brands for Guild. The design was considered the aesthetic of Guild while exploring new possibilities in order to expand its target audience.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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MAIN BRAND

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SUB-BRANDS

HOME

APPAREL

ENTERTAINMENT

PERSONAL CARE

FOOD

B O RO U G H

AN N E X

R E C R E AT I O N

S O U RC E

ARVO

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

[ D E PA R T M E N T ]

Apparel

Home

Entertainment

Personal Care

Food

[ P RO D U C T S ]

[ P RO D U C T S ]

[ P RO D U C T S ]

[ P RO D U C T S ]

[ P RO D U C T S ]

Men Women Babies

Kitchen Decor

Infant and Toddlers Children Teens and Adults

Hygience Cosmetics Health

Italian Cooking Chocolate

[USP]

[USP]

[USP]

[USP]

[USP]

Authentically and bespoke made clothing and accesories to give you a unique look.

One of a kind items to improve the look and comfortability of your home.

Hand crafted toys for all ages. Great gifts for someone that deserves something special.

All natural products to help improve your day to day life

That home-made taste that your grandma used to make. Filled with flavor and nostalgia.

Cheese


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HOME

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Every drop counts.

[OBJECTIVE]

The assignment was to create an entirely new retail store with multiple choices of store brands for Guild. The design was considered the aesthetic of Guild while exploring new possibilities in order to expand its target audience.

[ A P P R OAC H ]

I choose to design the Rounds because I wanted to let everyone to enjoy at the party while drinking, building relationship with people and it’s funny illustrations make users to enjoy for a long time. In the past, college students came to think of a board game while thinking about how anyone could have fun at a drinking party. It first started by local college students, then it became famous in Whole countries and dominated in youth culture .

[SEMESTER]

[ C AT E G O R I E S ]

[ I N S T R U C TO R ]

Spring 2016

Packaging Design

Todd Hedgpegh

[CLASS]

[ T Y P E FAC E ]

[ P RO G R A M S ]

Packaging 3

PT Sans Regular PT Sans Bold

Adobe Photoshop Adobe Indesign Adobe Illustrator


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IN DESIGINING KOHO WATER TO BE THE BEST TASTING WATER, WE START WITH THE LOCAL WATER SUPPLY, WHICH IS THEN FILTERED BY REVERSE OSMOSIS TO REMOVE IMPURITIES. THE PURIFIED WATER IS THEN ENHANCED WITH A SPECIAL BLEND OF MINERALS FOR THE PURE, CRISP, FRESH TASTE THATS DELIGHFULLY KOHO WATER. EARN MORE IN OUR WATER QUALITY REPORT:

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ES TA BLISHED

I N 20 01

ES TA BLISHED

I N 20 01

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AC K N O W L E D G E M E N T S

Š2018 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical photocopying, recording, or otherwise without permission of the copy right holder.

[ P H ON E ]

[EMAIL]

[WEB]

415 690 6052

rosakr227@gmail.com

rosaher.com

[ T Y P E FAC E S ]

[ S O F T WA R E ]

[SCHOOL]

Adobe Garamond Pro Axis

Adobe Creative Cloud

Academy of Art University

[PRINTING]

[BINDING]

[ PA P E R ]

Adobe Garamond Pro Axis

Adobe Garamond Pro Axis

Adobe Garamond Pro Axis

I would like to thank everyone who supported me during the production of book.

Marry Scott Thomas McNulty Ariel Grey Estzer Clark Michael Taylor Christine George Todd Hedgpegh

Megumi Kiyama Stern Huang Francis Kong Vern Liu Ella Xu Jiaxin Xie Paul Lubianker

Danny Young Pauline Capote Fred DeJesus


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