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A window into the world of Roots

TAKING IT TO THE TOP

Issue 103 • November/December 2011

Rylan Perry

Roots goes to the Rockies as it gears up for the holiday season

Issue 103 • Nov. - Dec. 2011

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I N S I D E ISSUE103 FASHION AND PHILANTHROPY Roots presents its Horn of Africa contribution to the Red Cross at fall fashion show 25 YEARS AND COUNTING Elaine Nelson celebrates a quarter-century on the job THE BEAVER FACES THE CHOPPING BLOCK Roots launches petition against proposal to replace the country’s national symbol ALBERTA BOUND Roots heads to the Rockies as it partners with Travel Alberta for holiday campaign BAND OF BROTHERS With unprecedented demand for leather goods, the four Kowalewski brothers reunite at the leather factory OFF THE MAT, INTO THE COMMUNITY Roots Yoga master Laurie Campbell develops new initiatives for the company and the community

DEPARTMENTS FINE PRINT HEALTH TIP NEW & NOTEWORTHY GREAT MOMENTS IN RETAIL ON THE MOVE GREEN TIP

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns AMANDA LAI AMANDA LAZAROVITZ STEPHANIE LIPTON The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com Letters may be edited for length and clarity. Each issue of The Source is also available as a blog on the Roots website at www. thesource.roots.com and on Facebook at www.facebook.com/rootsthesource.

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SPECIAL DELIVERY A selection of recent letters from the world of Roots A VOICE FOR THE LAND “A potato farm transformed into a field of dreams.” This is how the Toronto Star described the site of Foodstock [after the mid-October event one hour northwest of Toronto]. I believe this was the largest protest, food and music event of its kind ever to take place in Canada. What an historic moment in Canadian history! Together we have given the land and water a voice. I hope a lot of decision makers are listening. Foodstock was such a success and will continue to live on thanks to the generous Roots donation of T-shirts with the Foodstock branding. Thanks for spreading the word about Foodstock in advance by making our flyers available in your stores. What a force we are together – farmers, chefs, musicians and Canada’s most iconic retailer – to protect the environment. When we stand together we can actually do something. Congratulations and thank you for choosing to be a part of Foodstock. Michael Stadtländer Chef and President Canadian Chefs’ Congress IN APPRECIATION My sincere thanks to all those at Roots who worked to provide

the exquisite leather duffle to the James McDonough Four-Ball Tournament. The bidding at the silent auction on the bag was lively, and it was an incredibly fun, heartwarming and successful tournament with 132 players and an additional 60 guests. My late son, James, who had a passion for golf, would have loved it! All proceeds will benefit his high school, St. Sebastian’s School in Needham, MA, and will help establish an award in his honour for deserving students. My husband, Jim, joins me with sincere appreciation for your donation. Peggy McDonough Boston, MA CANADIAN, EH? I was recently shopping at your Roots Midtown Plaza location in Saskatoon. In the previous two weeks, I'd purchased two pairs of sweatpants, a Beaver Canoe hoody in store, and a pair of women's Chukka boots online. I was impressed by the customer service and how friendly and helpful the store staff were. They let me know that, if necessary, the boots could be repaired at the Roots Canadian factory. Cool! I don't know why it's taken me so long to "discover" Roots. The store has been in the mall

for as long as I can recall. I even remember the Matt Damon/Ben Affleck poster that used to be in the change room in the store. But the quality of the clothing is pretty much beyond comparison, and I feel like the style of the clothing totally fits my aesthetic. I love that Roots makes me feel like a proud Canadian. Thanks a bunch, eh? Courtney Bowman Saskatoon, SK CLOSER TO THE CURE Thank you for your support of our Care and Cure Benefit. It will enable us to improve access to specialty care for many of the almost 50,000 children living with epilepsy in our region, offer supportive care for the children and their families, and accelerate research for cures to give them hope. Thank you for bringing us closer to ending epilepsy. Judith Deutsch Epilepsy Foundation Los Angeles, CA

EXPRESS YOURSELF We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source. Please send your submissions to photogallery@roots.com

Issue 103 • Nov. - Dec. 2011


IN A SUPPORTING ROLE Sometimes it’s the small things that make a big impression. This holiday season, a collection of creative gift items adds lots of character to the Roots mix for winter. By STEPHANIE LIPTON

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pending time with family and friends and exchanging gifts is of course an essential part of the holidays. This year, to help celebrate the spirit of the season, Roots is incorporating a variety of festive products that highlight Canadian craftsmanship. From sweets to share with loved ones to games for family fun, to home accessories, the artisanal items provide an additional je ne sais quoi to the season.

Issue 103 • Nov. - Dec. 2011

These holiday goodies include a variety of original gifts designed exclusively for Roots. A festive snow globe, traditional tartan plates and buffalo check napkins, decadent hot chocolate, cozy blankets, decorative pillows and a classic Christmas stocking are a few examples of items available in stores and online since early November. Most are made in Canada. Due to the success of the General Store campaign of the

2010 holiday season, Stephanie Holden, Creative Director, decided to build on the tradition for 2011. Beginning last winter, Stephanie worked closely with Lauren Bruce, Graphic Designer, to develop the artistic direction for the project. “We used the Canadian cabin as inspiration,” says Stephanie. “Incorporating different plaids into the designs create a Canadiana feeling that is relaxed and rustic.” When in need of ideas for outsourced products, she turned to Rima Biback, Director of Roots Home and Licensing, Pauline Landriault, Director of Planning and Development, and Rebecca Fernando, Merchandising Manager of Accessories . “We always have our eyes open for interesting products made with integrity,” says Rima. “The holiday line is a great opportunity to collaborate with companies that have parallel values to Roots.” With the gift-giving season, the company can explore beyond its usual product mix. In addition to apparel, Roots has the chance to further express aspects of the brand by including elements of Canadian style in the form of treats, décor, and games. All the products included in the holiday line have a distinctive story, history and heritage. They represent a diversity of talent with a common inspiration, all in keeping with the Roots sensibility. PLAYING CARDS Learn about Canada’s history and geography over a game of Go Fish or Crazy Eights. For an educational twist on traditional playing cards, the faces display a variety of Canadian flags and symbols. Made in British Columbia, the cards include factual information about each province and territory in both English and French. ORNAMENTS Decorate with iconic Canadian images. Thanks to a Toronto-based stationary company, a moose, Canadian goose, Mountie, hockey goalie, beaver and polar bear can Continued on the next page

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Continued from the previous page adorn your Christmas tree. The ornaments are made of steel and covered with red powder. Originally made only for close friends and family, this season is the first time the decorations are retailed widely. The Canadiana ornaments reflect the company’s source of passion – Canada.

that challenge the brain and imagination. Designed with child safety in mind, the handcrafted products are made with great care, including well-rounded corners, no splinters or rough spots and non-toxic paints and finishes. CHOCOLATE Using traditional Belgian chocolatemaking techniques for more than two decades, Chocolate Signatures is a source for artisanal treats. They craft their kosher products with all-natural or organic ingredients in their Toronto-based facility.

MAPLE SYRUP Sweeten the holidays with a Canadian favourite. For the maple syrup aficionado, the amber syrup is available in a variety of lightweight tins or in an ornamental maple leafshaped glass bottle. Ideal as gifts or for home enjoyment, the tins come in 125ml and 250ml sizes and the maple leaf glass bottle holds 250ml. Producing quality maple syrup for more than 35 years, the Quebec maple syrup manufacturer uses only the highest-grade sap. The maple syrup is free of chemicals, additives and preservatives. COOKIE TINS Indulge in style this holiday. Continuing its collaboration with the baked goods and pastry shop Dufflet, Roots is selling reusable decorative tins filled with maple sugar shortbread or cocktail cookies. Whether you’re putting out treats for Santa, enjoying a hot beverage or spreading holiday cheer with gifts, these elegant delicacies are ideal for all occasions. The Roots Art Department designed the original tins. Inspired by seasonal colours and patterns, the tin for the shortbread is a green and red tartan and the cocktail cookies come in a blue and green tartan tin. Baking for over 35 years, Dufflet is recognized as one of Toronto’s pastry gems. The handcrafted sweets are made entirely with natural ingredients. TWIG PENCIL CRAYONS For the eco-friendly artist, Roots has handcrafted twig colouring pencils made from the wood of tamarind trees. When tamarinds are harvested, the twigs are trimmed as part of the process. Local artisans transform the leftover wood into pencil

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crayons. As a fair trade product, the artisans are paid living wages. All proceeds from the sale of the twig colouring pencils go back to the Thai artisanal community. The pencils are available in a variety of sizes. Small colouring pencils are sold as a six-pack, regular and large sized pencils are sold individually. MAPLE CANDLE Let the scent of maple permeate in the air this season. The candle has a crackling wooden wick that allows for a long and clean burn. Handpoured in Canada, the candles are made from 100% soya wax and are free of genetically modified organisms. A Quebec-based company produces the candle. They practice eco-culture; manufacturing quality products while respecting the environment and donating a portion of the profits to the David Suzuki Foundation. TEAS Add a little warmth and relaxation to the holidays. Enjoy a cup of

Breakfast Tea, Canadian Delight or Organic Maple. For each flavour, the tea bags come in a wooden box, making them a perfect stocking stuffer or elegant addition to a tea collection. Established in 1999, the Metropolitan Tea Company is steeped with experience. Between its employees, they represent over 140 years of experience in the tea industry. All organic teas are certified in Canada, the US and Europe. As the first North American member of the Ethical Tea Partnership, they buy from tea estates that meet industry regulations and requirements. The Toronto-based company’s products are only available online or in select retail stores. ROOTS TIC-TAC-TOE Stuff some stockings with Roots Tic-Tac-Toe. The conveniently sized classic logic-game is a perfect activity for home or the cottage. Crafting toys in Nova Scotia since 1979, the toymaker is known for its practical and durable toys

Bark: This season, sample an assortment of chocolate barks. The treats are blended with roasted almonds and cranberries or blueberries, or with crunchy cocoa nibs. For a twist on a digestif, handmade peppermint bark on a bed of dark chocolate is also sold in reusable decorative tins. Moulded Chocolate: Edible Canadiana crafted specially for Roots. Chocolate Signatures moulded beavers, maple leaves, log cabins and an over-sized chocolate nickel for creative holiday sweets. Chocolate Dipped: Fruitcake truffles are a creative take on a Christmas classic. A Chocolate Signatures specialty, they take a 100-year-old fruitcake recipe and hand-dip its bits in milk and dark Belgian chocolate. Hand-dipped just for Roots, enjoy a variety of chocolate-covered fruits. The assortment includes Spanish orange peel, dried plums, Australian ginger and organic Turkish apricots. Crunch: Chocolate maple leaves with a crunch. Enjoy maple sugar candies enveloped in Belgian chocolate. APPLE ANNIE’S Decorative tins full of festive fudge make for ideal additions to any dessert table at holiday parties. Two flavours of fudge, red velvet or eggnog, are available in the general store at Roots. Famous for fresh fudge, Apple Annie’s handcrafts these specialty flavours just for Roots. Their store is located in Orillia in the heart of Ontario’s cottage country.

Issue 103 • Nov. - Dec. 2011


FASHION AND PHILANTHROPY Roots presents its Horn of Africa contribution to the Red Cross at fall fashion show

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n late September, Roots head office staff kicked off the fall season with an office-wide lunch and fashion show event showcasing upcoming collections. The event also marked the latest achievement of the Roots Cares program with a cheque presentation to the Canadian Red Cross’ Horn of Africa Drought Appeal. Using seven head office and retail employees as models, the 40-minute fashion show

Staff model at head office

highlighted the fall and winter collections and gave staff a sneak peek at this year’s holiday merchandise. The new looks combined lifestyle and athletic pieces and emphasized layering and pattern mixing. Select pieces from the recently launched Taiwan Centennial collection were also showcased. The fashion show, which was the first ever produced exclusively for head office employees, was inspired by a similar event put on for a District Managers conference in the summer. Roots Co-Founders Michael Budman and Don Green enjoyed the District Managers’ fashion show so much that they decided to share it with the entire office in the fall. Hosted by Roots Leather Man Andy McCurbin, the stylish event was a welcome interruption to an otherwise typically busy Thursday afternoon. Following the fashion show, the Canadian Red Cross’ Diana Borowski, Director of Philanthropy, and Cay Nadon, Senior Manager of Corporate Partnerships, were presented with a $65,000 cheque from Roots to help combat the famine currently plaguing the Horn of Africa. The funds were raised in just over one month through the generous contributions of Roots customers, employees and co-founders as well as a bake sale and silent auction held at the head office.

Roots co-founders present cheque to Cay Nadon and Diana Borowski to support relief efforts in the Horn of Africa

Thanks to the Canadian government’s commitment to match donations made between July 6 and September 16, the Roots donation totalled $130,000 in relief funding. Located on the eastern edge of the African continent, the Horn of Africa includes the countries of Somalia, Eritrea, Djibouti, and Ethiopia. The area was struck by famine following a severe drought that caused crop failure and loss of livestock. As a result, millions of people have been forced to flee their homes in search of food and clean water. Since early July, the Canadian Red Cross has raised more than $12.4 million for humanitarian aid efforts in the Horn of Africa. With levels of acute malnutrition and death still on the rise, more aid is urgently needed. To make an online donation,

A first look at the holiday line

visit redcross.ca or text AFRICA to 30333 to make a one-time $5 contribution.

PRIVATE LIVES, PRIVATE PRESENTS

Roots helps Kim Cattrall with her gift-giving, Canadian style

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his fall, Sex and the City star Kim Cattrall returned to her Canadian roots to grace the stage in Noel Coward’s Private Lives. While in Toronto for her role, whom did the LA-based actress turn to when she wanted to give gifts to her inner circle? Roots, of course. Kim called her longtime friend Raymond Perkins, Director of Public Relations and Special Events. “Kim knew she wanted to give some friends a quality leather gift,” says Raymond, “but she was at a loss for a specific idea.” He put her in touch with Issue 103 • Nov. - Dec. 2011

Kim Cattrall stars in Private Lives

David Jackson, Account Manager in the Businessto-Business Department, who worked with Kim to develop an ideal gift for her friends. The end result: 30 elegant Norwegian leather shaving kits with binding.

Embroidered with the words, “Private Lives: Toronto, September 2011,” the kits were custom made at the Roots leather factory in Toronto. Private Lives, which played at the Royal Alexandra Theatre, is a comedic story about a divorced couple whose paths cross while Cattrall ordered custom Roots leather vacationing in shaving kits for friends the Normandy. The show ran from mid-September through late-October before moving to Broadway in early November. The Source • 5


25 YEARS AND COUNTING Elaine Nelson celebrates a quarter-century on the job

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his fall marks exactly 25 years since the longest serving Roots sales associate joined the company. Not surprisingly, with a quarter-century under her belt, including working at three Toronto-based stores, Elaine Nelson has an excellent perspective on the evolution of Roots. In addition to her impressive sales record, she’s also been featured in a morning talk show about the brand, stopped purse thieves at The Lodge store in Toronto, and starred in a sales tutorial video. “Elaine is a valued member of the Roots Bayview team,” says Roots Co-Founder Michael Budman. “Her warm, welcoming personality and experienced demeanor have helped her build long-term relationships with our customers. She has a great passion and enthusiasm for the Roots brand, which is clearly reflected in everything she does – whether it's helping customers or performing store-related tasks. We're very glad to have Elaine and her experience at Roots.” In September 1986, Elaine’s then 16-year-old son was

stayed there for about 10 years until switching to the Bayview location, where she has happily remained for the past 18 years. “Elaine’s been with the During her 25 years at Roots, Elaine Nelson has appeared on a morning talk show and starred in a company for sales tutorial video for the company so long, so she’s really seen it grow,” says working at the Avenue Road Rima Biback, Director of Roots store in mid-town Toronto. She Home and Licensing, who was expressed to him her interest in among those who originally working at Roots, and the folhired Elaine. “Given her rich lowing day the store contacted experience at Roots, she really her for an interview. She was understands the company.” hired on the spot and began Elaine says the thing she working right away in the Kids enjoys most about her job is Department at the Avenue Road interacting and developing relalocation. While there, she betionships with customers. came friendly with Michael and “Most of them are very fellow Co-Founder Don Green, friendly,” she says. “They tell who had offices above the store you their life story. I have a lot at the time. of customers who have been Two years after joining coming back to me for years. Roots, Elaine moved uptown to They think I’m their friend, and The Lodge store due to its close I’ve become very close with proximity to her home. She

some of them.” It’s her love of people and the Roots brand that makes Elaine passionate about her job. She has little interest in a management or a head office position due to the increased level of stress and responsibility she feels they would entail. “I like the products and I like the customers,” says Elaine, describing what she thinks makes her a good salesperson. “I love knowing that when they leave they are happy with what they bought. I know when I go shopping, I like to feel good about the products I buy. I hate going into a store where the staff don’t know anything about the merchandise.” Several years ago, Elaine’s aptitude for selling was put to the test when she was asked to appear on a morning talk show in connection with Roots. Her skills were also used in a sales tutorial video, which are shown as part of the training process for new employees. Elaine says that participating in these projects are two of her fondest memories from her time at Roots.

TAMPA BAY TEAM BUILDING AT ROOTS NHL squad visits Mt. Tremblant store for a folding tutorial Hockey players Eric Brewer, Steven Stamkos, Dominic Moore, Mattias Ohlund and Teddy Furcell show off their folding skills

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n early October, the NHL’s Tampa Bay Lightning, led by superstar Steven Stamkos, took the Roots Mt. Tremblant store by storm. Quebec’s famous ski resort village was the site for the team’s pre-season training 6 • The Source

camp. On one of their final days in town, the hockey players ventured off the ice for a teambuilding relay race overseen by Outeractive, a company that specializes in strengthening group dynamics.

In small teams of five or six, the players raced around Mt. Tremblant completing a series of tasks. Upon successful completion of each challenge, the players received a piece of hockey equipment. The goal of the exercise was to fill a duffle bag with equipment to donate to charity. At Roots, the teams had five minutes to master the art of folding clothes. After a quick demonstration, each player had to fold a sweatshirt in a way deemed acceptable for store presentation. “The Tampa Bay players had talent,” says Carolyne Dupras, store manager. “The staff at our store were quite impressed with their folding skills.” Each player received a sweatshirt as a gift from Roots for mastering the task, the only indoor assignment of the relay race.

The other exercises had the players outside, testing their aim with a slingshot, a Frisbee golf challenge and trying their balance on a ropes course. “With Roots, we thought we’d throw them a curveball,” says Isabelle Charest, Associate Partner at Outeractive. “It enabled us to present the players with a unique challenge, different from the other tests.” The team led by captain Vincent Lecavalier won the relay race. Completion of the tasks was only half the battle. Points earned for good sportsmanship solidified the win for his team. Several Tampa Bay Lightning members returned to Roots later that day for some personal shopping. The players bought Tshirts, baseball caps, sweatshirts and gift items for their families. Thanks to Roots, the players returned home with quality apparel and masterful folding abilities. Issue 103 • Nov. - Dec. 2011


SAVING THE LAND THAT FEEDS US Roots supports fight against proposed mega quarry in southwestern Ontario

stores. “It's very important to speak up when you feel something is not right,” says Don. “In this case, some of Ontario’s most beautiful land is going to be torn apart in order to dig a quarry deeper than Niagara Falls. The ground water will be greatly affected and this pristine water is used by over a million Ontarians. There will be thousands of heavy trucks Foodstock MC and Our Lady Peace drumjamming our already mer Jeremy Taggart dons a Foodstock tee over-used roads. There Green is a strong supporter of will be blasting 24/7, which will the movement. The company endanger wildlife, create lots of donated 1,000 custom-designed, dust and of course noise polluorganic cotton Foodstock Ttion for miles around. It makes shirts, which were sold from its me upset that a wealthy hedge booth at the event. The T-shirts fund can come to Canada and were a hit with Foodstock-goers, dupe our innocent farmers into who took to Twitter to express selling their land by promising their appreciation of Roots’ supthem they will keep the farming port. Roots donated 100 percent going. These are reasons I feel of the proceeds to the fight Roots should throw its weight against the proposed quarry. behind the grassroots movement Prior to the event, the company to stop the mega quarry.” worked with organizers of Stop The Stop the Mega Quarry the Mega Quarry to put Foodmovement began after it was stock flyers in all its Ontario uncovered that Highland

Photos courtesy of Jason van Bruggen

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n mid-October, some 28,000 people flocked to a large farm near the rural town of Honeywood, Ontario to participate in Foodstock. The outdoor, pay-what-you-can public food and music event was held to raise awareness and funds to fight against a proposed mega quarry in the region. If allowed to proceed, the quarry would destroy thousands of acres of fertile farmland and threaten four major watersheds that supply drinking water for residents of southern Ontario. Drawing on the event’s slogan, “Save the land that feeds us,” close to 100 of Canada’s top chefs cooked dishes using locally-grown produce from Melancthon County, the area of the proposed quarry. The event took place in the fields of a local farm just over 100 km north of Toronto, appropriately on World Food Day. Foodstock also included performances by supportive Canadian musicians including Ron Sexsmith, Sarah Harmer, Jim Cuddy, Jeremy Taggart of Our Lady Peace, Cuff the Duke, Hayden and Tom Barlow. Roots Co-Founder Don Soups up! Dishing out a warm treat

Chef and Foodstock organizer Michael Stadtlander in action

Companies, which is backed by a Boston hedge fund, had purchased more than 7,000 acres of rich farmland intending to turn it into a limestone quarry. After leading the community to believe it would continue to use the land for potato farming, the company proposed to blast a 2,316-acre pit to extract the stone, which would make it the largest quarry in Canadian history. Due to mounting public pressure, Ontario’s Environment Minister announced on Sept. 1 that a full environmental assessment would be required before the project could proceed. The assessment will likely delay a decision on the quarry proposal for several years. • For more information about Stop the Mega Quarry, visit nomegaquarry.com; ndact.com or citizensalliance.ca.

FOODSTOCK TWEETS

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oodstock attendees used Twitter to share their thoughts on T-shirts made by Roots: • Thanks to @RootsCanada for great #organic tshirts at #Foodstock - kids are proudly wearing them to school today! http://goo. gl/c55WN • @RootsCanada I love my Foodstock T-shirt! I was one of the lucky ones to grab them before they sold out. It's beau-T-ful! Thanks for caring! • @RootsCanada Thanks for donating 1000 #Foodstock t-shirts today. They sold out quickly and are now collector's items! • Awesome #Foodstock tees made by @RootsCanada - & guess what? #organic cotton too. Thanks for the support! #oweek

DEFENDING THE BEAVER

Roots launches petition against proposal to replace the country’s national symbol

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n recent weeks, Canada’s venerated beaver has come under attack, but Roots was quick to defend the honour of its furry friend. In late October, Canadian Senator Nicole Eaton called for the beaver to be replaced by the polar bear as Canada’s national symbol, describing the former as a “dentally defective rat” and “19th-century has-been.” Not willing to let anyone defame its leading ambassador, Roots immediately responded by Issue 103 • Nov. - Dec. 2011

launching a petition to uphold the good name of the beaver and preserve its national status. Within the first week, more than 8,400 people had signed the petition. The Great Beaver Debate of 2011 caught the atten-

tion of national media, and Roots made its voice heard. The Globe and Mail and National

Post both published letters from Co-Founders Michael Budman and Don Green calling to protect Canada’s iconic symbol. Michael also took to the nation’s airwaves, addressing the issue on several radio programs. Don and Michael also sent an official letter of protest to Senator Eaton. • Show your support for Canada’s national symbol and Roots’ beloved icon by signing the petition at http://www.petitionbuzz. com/petitions/savethebeaver2 The Source • 7


FINE PRINT

A selection of coverage of Roots in the media

Here are some recent sightings of Roots in the pages of newspapers and magazines:

• Elle Quebec: Nov. Stephane Dompierre dons the Men’s Award Jacket. • Chatelaine: Nov. Spotlights the Russian Vamp boot in vintage tribe leather and the Pocketbook in red leather. • Globe and Mail: Oct. 20. Features the Chukka and Tuffer Boots in Vintage Tribe leather. • National Post: Oct. 20. Chukka and Tuffer Boots in Vintage Tribe Leather. • Toronto Star: Oct. 18. The new Capri Hoody appears on Denis Dias’ style list. • Now: Oct. 17. Special fashion issue includes the Box Bag. • Fashion: Nov. Features the Kalso Men’s sweater, the Melton leather jacket in black, the Cabin Trapper hat and the Dockers/Roots collaboration. • National Post: Oct. 6. Features Tuffer Boot in Vintage Tribe leather, made with an allseason lightweight military sole. • Globe and Mail: Oct. 6. Tuffer Boot in vintage tribe leather, made with all-season lightweight military sole. • 24 Hours: Oct. 5. Features Roots Pull Over Boot as a hot fall fashion pick. • 24 Hours: Oct. 4. Spotlights the Pocketbook-Alberta as the best Canadian Bag of the Fall. • LouLou: Oct. Showcases the Box Bag in Norwegian tan leather. • Best Health: Oct. Features the Roots Electric Watch in pink. • Fashion: Oct. Features the Kalso Men's Sweater, Black Melton/Leather Jacket, Cabin Trapper Hat and Dockers/Roots collaboration as fall’s fashion must-haves. • Flare.com: Sept. 30. Features the Sorority Jacket as one of fall fashion’s best off-the-catwalk style. • Torontostreetfashion.com: Sept. 28. Fashion blog praises the Village Satchel-tribe and the Uptown Satchel-Alberta. • Globe and Mail: Sept. 25. Tuffer Boot Tribe is modeled in a Naked & Famous fashion shot. • Now: Sept. 22. Cites the Dockers Alpha Khaki as an item that “we want…” • The Closet: Sept. 21. Fashion blog features the Village Purse as an ideal accessory. • Now: Sept. 18. Vintage Band Tees are highlighted as TIFF appropriate attire. 8 • The Source

ALBERTA BOUND

Roots partners with Travel Alberta for holiday campaign

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f there’s one thing Roots loves, it’s showcasing the beautiful landscapes of Canada. The company shoots many of its campaigns in the wilderness of the Great White North and its upcoming holiday campaign is no exception. Alberta takes centre stage this time around, with its iconic Banff National Park providing the backdrop for the season’s ‘My Cabin in Canada’ theme. The shoot, with Rylan Perry behind the camera, was done in partnership with Travel Alberta after Roots Co-Founder Michael Budman and Design Director Diane Bald met a member of the

organization earlier this year and discussed a creative collaboration. In recent years, Roots has worked with the tourism boards of Newfoundland and Labrador, British Columbia and the City of Ottawa on past campaigns. “We love these partnerships because we’re able to meet with local experts and utilize their knowledge of the area,” says Creative Director Stephanie Holden. “It gives our shoots an authenticity and natural approach that we love.” The Travel Alberta team helped select ideal shooting locations within Banff National Park such as Lake Louise and

the rustic cabins of Storm Mountain Lodge, which tied in perfectly with the ‘My Cabin In Canada’ theme. Driven largely by the designers of apparel and accessories, the theme draws on the idea of an old cabin that allows family and friends to reconnect, relax, and enjoy the holidays together.

Issue 103 • Nov. - Dec. 2011


THUMBS UP DOWN UNDER

James Connell and Tanja Zelko present at Australia’s Online Retailer Expo

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or online retailers, global is local. In late September, with an opportunity to promote Roots internationally, James Connell, Vice President of E-Commerce and Marketing, and Tanja Zelko, Manager of Online Marketing and Customer Experience, flew to Australia to speak at one of the world’s largest conferences for online retailers. Officially called the Online Retailer Conference and E-Commerce Expo, the fourday event provided delegates with strategies for improving e-commerce. Talks, workshops and seminars included addresses from executives at Google and

Tanja, (left), and James sightseeing in Sydney

Walmart, and James and Tanja of Roots. Leading the retail industry in its use of social media, Roots is a best-case practice for effective digital customer service. James and Tanja shared the company’s successful strategies with con-

ference delegates. “We answer every comment and post received,” says Tanja. “Social media have become a great tool for us. We’re able to help customers with their purchases, share product knowledge and deal with negative situations. Roots is an open anddown-to-earth brand. Social media have enabled us to show that side of ourselves.” Delivering the presentation on social media marketing together, James and Tanja also presented individually. James shared strategies for satisfying

the cross-channel customer. Tanja discussed the importance of re-marketing, a feature of internet-based advertising which allows retailers to reach people who visited their site. Motivated by the opportunity to share knowledge, James and Tanja also wanted to take advantage of the chance to network in Australia. As the fifth largest international online market of Roots apparel, Australia is a great place to connect with the Asia-Pacific market. Believers of the benefits of attending industry events, this year between the two of them, the pair have been to seven conferences and sat on two panels.

FATE OF HERITAGE SITE UP IN THE AIR

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anada’s aerospace history is a tale of ingenuity and innovation. In Toronto, The Canadian Air & Space Museum (CASM) provides a place for the public to experience a specialized area of its heritage in an interactive way. But now its days seem numbered. One morning in late September, CEO of CASM and longtime friend of Roots, Robert Cohen, arrived at work only to discover bolted doors and an eviction notice. Ostensibly, the sudden action resulted from a dispute over unpaid rent. Following a public outcry, the museum’s landlord, Parc Downsview Park, a crown corporation, granted CASM a six-month reprieve. The museum now has until the end of March 2012 to wind-down operations. Rent or no rent, observers speculate that the landlord’s real intention behind the eviction is monetary gain. Once all tenants vacate the premises, the proprietor plans to demolish the building and replace it with a skating rink complex. “I am deeply disappointed at the news,” says Maria Augimeri, local City Councillor. “The federal government should be stepping up and asking how it can preserve the rich Canadian history that exists here.” Issue 103 • Nov. - Dec. 2011

Photo courtesy: Canadian Air & Space Museum

Friend of Roots fights to save the Canadian Air & Aerospace Museum in Toronto

Aircraft engineers pose with the first de Havilland “Beaver” outside at CASM site, circa 1947. Inset: Robert Cohen

CASM volunteer and close friend of Robert, Pauline Landriault, Director of Planning and Development at Roots, recognizes the vital role the museum plays in the community. “Veterans gather every day at the museum,” says Pauline. “It’s sad to think that they’re losing a place to go; losing a piece of themselves.” Launched in 1997, the museum is a registered charity and national historic site. The building is the oldest surviving aircraft factory in Canada. It was home to de Havilland Aircraft of Canada from 1929 until the 1990s. The factory acted as a key manufacturing hub for military, government and civilian planes until the late 20th century. Today, CASM houses more

than 3,000 artifacts of Canadian aerospace heritage. The collection includes a variety of aircraft and models, including the world’s only full-sized Avro CF-105 Arrow replica. The original plane, a supersonic interceptor aircraft built in the 1950s, was viewed as an international achievement in aerospace technology. Dan Aykroyd, long-time friend of Roots and acclaimed Canadian actor who starred in the 1997 TV-movie The Arrow, a story about the Avro project, tries to view this event with optimistic eyes. “News of the eviction looks bad now but it initiates the search for what will hopefully be a better permanent location,” says Dan. “This will result in a

rebirth of the Museum. Somewhere, somehow Canadians will figure out a way in which to preserve this legacy. Aviation is a hugely significant component of our history.” For now, the museum is fighting to preserve that history in its existing location. Due to its socio-historical value, the museum had support from government grant programs, provided professional placements for 16 co-op students and acted as a field trip destination for elementary and high school students. More than 15,000 students have scheduled visits this year. Although future field trips are allowed to continue, grants and internships have all been cancelled. Currently, only museum staff and members are allowed on the premises. “This is not only a sad development, but it’s also a disservice to the Canadian youth,” says Robert. “We have a proud aerospace history. They have lost an outlet to live the experience.” Launching a campaign to save the museum, CASM is asking the public to sign a petition on their website and write letters to the Prime Minister and Members of Parliament. • For more information visit the Canadian Air & Aerospace Museum website: casmuseum.org The Source • 9


NEW & NOTEWORTHY A guide to just-launched Roots products

Slouch Hooded Cardigan, Oatmeal Mix, $78

Lock It Pouch, Box Leather, Black, $138

Slouch Pullover, Antique White, $88 Pocketbook, Box Leather, Ruby Red, $218

Boyfriend Ski Sweater, Peacoat/Fog, $88 Baby Kate, Sparkle Leather, Scarlet, $168

Toggle Hoodie, Salt & Pepper, $88

I-Envelope Sleeve, Sparkle Leather, Scarlet, $88

Tall Sheepskin Motorcycle Boot, Raging Bull Leather, Black, $328

Unisex Authentic Cowichan Sweater, $250

Slouch Henley Sweatshirt, Black/ Black Mix, $76

Vintage Ski Tee, Vintage White, $38

Mid Sheepskin Motorcycle Boot, Tribe Leather, Africa, $328 Over The Knee St. Moritz, Black, $328 Beaver Canoe Hunting Jacket, Cottage Red/ Black Heritage Plaid, $228

10 • The Source

Cape Breton Sweater, Chinchilla, $148

Issue 103 • Nov. - Dec. 2011


NEW & NOTEWORTHY A guide to just-launched Roots products

Beaver Canoe Hunting Jacket, $228

Banff Down Parka, Charcoal Mix, $265

Heritage Henley, Salt and Pepper, $58

Canada Sweater, Black, $108

Cabin Shawl Collar Sweater, Grey Oat Mix, $92

Beaver Canoe Kanga Hoody, Cottage Red, $78

Nordic Boot, Black, $198

Nordic Shawl Collar Cardigan, Nautical Navy, $142

Issue 103 • Nov. - Dec. 2011

Canada Bonded FZ Hoody, Black, $118

The Source • 11


NEW & NOTEWORTHY A guide to just-launched Roots products Canada Pom Pom Toque, Cottage Red, $36

Audrey Fairisle Earflap, Charcoal, $36

Voyageur Hooded Scarf, Black, $44

Cabin Trapper, Salt and Pepper, $54 Bonfire Quilted Mitt, Orange, $46

Audrey Fairisle Wrap, Charcoal, $64

Chalet Mukluk, Black, $40

Country Fairisle Sock, Black, $15

Country Fairisle Sock, Tawny Port, $15

Audrey Fairisle Mitt, Charcoal, $32

Cabin Glove, Salt and Pepper, $40 Cabin Toque, Salt and Pepper, $36

Cabin Scarf, Salt and Pepper, $48

Woodsman Lounge Pant, Cottage Red, $54

12 • The Source

Baseball Nightshirt, Park Green, $38

Chalet Lounge Pant, Multi, $48

Issue 103 • Nov. - Dec. 2011


BAND OF BROTHERS

Unprecedented demand for leather goods prompts reunion of the Kowalewski brothers at Roots factory

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or the first time in 30 years, the four Kowalewski brothers, who were central players in the creation of Roots in 1973, are reunited and working together again at the leather factory. Experiencing an unprecedented demand for bags and shoes, the brothers have joined forces to amp-up production levels in the lead-up to the busy holiday period. This fall, Henry, Richard and Stan returned to support their brother Karl Kowalewski and the Roots team at large. Each is responsible for overseeing a part of the plant that corresponds to his respective expertise in the sewing room, shoe department, plant management or design. Collectively, the Kowalewskis represent a tremendous amount of heritage, history, knowledge and character. Shoe making is their family tradition, going back three generations. Before Roots, their late father, Jan, ran the Boa Shoe Company, which hand-made custom shoes in Toronto. When first approached by Don Green and Michael Budman as they were laying the groundwork for Roots, Jan and his sons agreed to make the shoes that would launch the company. “Shoe-making is in our blood,” says Karl. “I needed the help of people who know leather production inside out. We have

The Kowalewski’s reunited in 2011

four decades of experience and knowledge under our belts. Each with our own strengths, we make quite a team. It’s 1973 all over again.” For the first 30 years, shoes were a key part of Roots. However, in 2003 the company halted shoe production to focus the factory’s efforts on bags and jackets. A few years later, when shopping for shoes, Henry returned home empty-handed. Unable to find quality, reasonably-priced leather shoes, he felt it was time for Roots to get back in the game. Today, the leather factory is the busiest it’s been in 38 years. “The Kowalewskis are unstoppable,” says Michael. “You can’t beat more than 40 years of experience. To meet the demands of the factory we needed them all on board.”

closely supervising the quality of production during this busy time. “I feel like I never left,” says Stan, who moved to Ottawa in 1981. “It’s amazing to be back working with everyone. We’re the same great team, but able to produce a better product with the updated and sophisticated The brothers with their late father in 1973 machinery.” The return of the Brothers Capitalizing on their diverKowalewski illustrates an essity of talents, each brother is sential aspect of the success of responsible for supervising the Roots – loyalty. Not many comdifferent aspects of production. panies see staff returning from Karl, 58, maintains his post retirement or commuting from as the resident designer. He is distant cities when duty calls. responsible for every part of Furthermore, many employees production from creating a shoe stay at Roots for decades. In the model, to the design specifics factory, this enables the artisanal of style and material. Henry, 64, skill to keep improving as the has the traditional responsibility years pass. of managing the sewing room. “There’s no other factory like He can be found supervising this,” says Karl “Under one roof the different production areas, monitoring the output and makes we are producing shoes, boots, jackets and a wide variety of himself available to solve probbags from start to finish. Using lems. Richard, 62, is in charge of operations and general factory state-of-the-art equipment and management. His strengths lie in top quality leather, we’re one of a kind.” sourcing materials, plant layout, Today, skilled craftsmen with planning and costing. In latethis degree of experience and exSeptember, Stan, 62, returned pertise are an anomaly. With the to manage the shoe department. band of brothers back at Roots, With his wealth of knowledge, the future is boundless. he is training employees and

STAMPEDING TOWARD A CENTENNIAL

Calgary Stampede turns to Roots as it gears up to celebrate its 100th anniversary

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his July, the Calgary Stampede turns 100. One of the world’s largest such event, the ten-day showcase draws more than a million people to its rodeos, exhibitions and festivals. Each year, the Stampede grows in size and popularity. Recognizing the importance of this historic event, Stampede organizers contacted Roots to propose a collaboration. Laura Babin, 2012 Centennial Strategist at Calgary Stampede, visited the Toronto head office in September to discuss merchandising possibilities. Following Issue 103 • Nov. - Dec. 2011

the meetings, a design team at Roots prepared jacket and bag prototypes. “We are honoured to be working with Roots,” says Laura. “The samples are impressive. It’s remarkable how well Roots understands our brand and incorporated the important elements into their design of products.” Roots is on board to produce original jackets, bags and shirts for the Stampede. Still in its early planning stages, the project is expected to commence production in the coming months.

Calgary Stampede personnel present merchandise samples prior to 100th anniversary

The Source • 13


INTO THE WOODS

Daniel Di Tomasso discovers Algonquin Park thanks to Roots Feeling at home in Algonquin Park, Daniel poses while on location for the shoot

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aniel Di Tomasso’s relationship with Roots started when he was 17 years old and getting ready to leave his hometown of Montreal to attend prep school in Connecticut. “Not wanting me to forget my ‘roots,’ my mother brought me to my local Roots store, where she bought me anything and everything with that beautiful red maple leaf on it,” says 28-year-old Daniel. “I earned the nickname ‘Captain Canada’ within the first week at my new school.” An aspiring actor, Daniel has lived in Paris, New York, and

now, Santa Monica, California. “I love the outdoors but I live in a city and don’t get to enjoy nature as much as I’d like to,” he says. “Algonquin Park is such a beautiful part of Canada. In many ways it reminded me just how wonderful and humbling it is to be in the wilderness.” The October campaign Daniel shot was his first experience working with Roots. “I’m not sure who was happier when I booked the job – me or my mother,” he says. “It was the first time I had the honour of being part of a Roots campaign, and I didn’t know what to

expect when I arrived to Bonita in Algonquin Park. I was new to a team of people who all knew each other well from previous campaigns, but they made me feel right at home.” What resonated most with Daniel when he left Bonita after the four-day shoot was how unique it was to work with a company that genuinely lives its brand image. “In an industry that puts such effort into carefully creating the illusion of brand, Roots is an anomaly,” says Daniel. “I was so happy to learn that the iconic Roots Canada is the real deal.”

EXPRESS YOURSELF Eco-friendly protective cases now available only at Roots

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he modern nomad values mobility, sustainability and individuality. Roots by Papernomad meets these demands by providing original, eco-friendly, protective sleeves for personal electronics. The cases, made from 100% organic 14 • The Source

materials, are tear-resistant, waterproof and biodegradable. As of this fall, Roots is the first retailer of the Austrian-created product. Co-Founder Don Green discovered Papernomad through his son Anthony. “I started using one of their sleeves for my MacBook,” says Don. “I loved it. Wanting to share this product, I initiated the collaboration between our two companies.” The sleeves, designed for the 13” MacBook, iTouch and iPad2, can serve as blank canvases on which to share your experiences. Providing a nifty space for self-expression, you can draw, paint or stamp on these versatile covers. If your mood changes, throw it in the washing machine and start over.

The intended use of today’s electronics is rarely more than a couple of years. Why protect them with plastic covers that will likely outlive the device? Papernomad’s patented material is beige in colour, comprised of several layers of paper, cotton, and Australian sheep’s wool. The

Tried, tested and true: a demonstration of the Papernomad sleeve’s tear-resistance

GREEN TIP #67 Easy ways to help the environment

A GREEN CHRISTMAS AND A SUSTAINABLE NEW YEAR: There are many ways to celebrate the holidays in a sustainable way. Here are some eco-friendly tips for enjoying the holiday season: • Lights are great for bringing holiday cheer. Use energysaving light bulbs for your house and garden. Remember to turn off lights during the daytime to avoid wasting energy. • Use recycled wrapping paper. Wrap presents in newspapers or magazines. When unwrapping presents, keep the paper for next year. • Use naturally made candles. Conventional candles are made from petroleum residues. They are bad for your health and the environment. Soy, beeswax or natural vegetable-based candles are better because they are biodegradable, smoke-free, and more eco-friendly. • Let nature decorate your home. House decorations can be made from organic, recycled and scrap materials. Try popcorn, dough, cinnamon sticks, bows, gingerbread, holly, seasonal berries, ivy and evergreen branches. • Buy an organic turkey. Make sure yours has been reared in humane conditions. Organic turkeys taste better, too. Try to source your Christmas food locally, shopping at farmers’ markets or buying directly from the farmer which is far cheaper than buying organic in the supermarket. Think of the benefits – the taste of chemical-free food, the reduction in food miles and CO2 emissions, and reduced dependence on oil. Buying locally produced food also boosts rural jobs. • Which tree to choose? Use a real christmas tree. Although artificial trees may last longer, they are made from metal and plastic. • www.ecofriendnews.com

pull-strap is made from hemp fiber. When it’s time to upgrade an electronic device, the protective sleeve can be reused. If your relationship with an electronic device has expired, the protective case can be composted. Roots by Papernomad protective sleeves are available in select stores and online. Issue 103 • Nov. - Dec. 2011


IN HIS ELEMENT

Adam van Koeverden heads to Algonquin Park for Olympic preparation and inspiration Olympic kayaker Adam van Koeverden and Roots share a passion for Ontario’s Algonquin Park

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utumn in Algonquin Park: pristine lakes, fiery fall colours, crisp clean air and the call of the loon. Not only a shining example of Canada’s natural beauty, but also the ideal training environment for Canadian Olympic Gold Medalist and

World Champion kayaker Adam van Koeverden. In late September, Adam shared his Algonquin experience with the public in a multimedia feature. In an excellent video profile, and a newspaper article in the Toronto Star, Adam spoke about

his life and preparation for the 2012 Summer Olympics in London. When in Canada, the athlete divides his training between his rustic cabin on Algonquin’s South Tea Lake and his home near Toronto. “The days just flow,” Adam

told reporter Randy Starkman. “It’s nice because I don’t have to worry about anything here.” Feeling free, he would paddle the interconnected lakes for 30 to 40 kilometers straight per day. His training included kayaking several hundred kilometers before leaving the Park in early November for Florida. Gliding over the glass-like lakes, Adam’s strength and paddling prowess are immediately evident as is the support of Roots. A major sponsor of his since 2004, the Roots logo appears on his champion kayak and apparel. As with Roots, Algonquin is a major source of inspiration for Adam. “Even when I’m not physically in the Park, it is still providing me with a sense of calm,” says Adam. “I always look forward to coming back there.” • To watch Adam in his element, visit the Roots blog: http://buzz. roots.com/2011/09/adam-vankoeverden-shares-his-love-ofalgonquin-park.html

OFF THE MAT, INTO THE COMMUNITY

Roots Yoga master Laurie Campbell develops new initiatives for the company and the community

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oga is more than a form of exercise – it’s a philosophical approach to life. Community, love and physical activity are essential elements of the practice. Currently, Laurie Campbell is taking her positive energy beyond the mat and into the community. Starting as a yoga instructor at the Roots Yoga Studio in 2006, Laurie moved into the role of Director in October. Taking the reigns from Denyse Green, she now oversees its daily operations. In addition, Laurie, 34, is developing the soon-to-be launched Roots Village Project. The initiative will bring together 50 health and wellness practitioners from across Toronto for the purpose of community education and perfecting athletic apparel. The group is comprised of yoga teachers, dancers, personal trainers, art therapists, nutritionists, foodies, and eco-savvy entrepreneurs. In mid-November, the Issue 103 • Nov. - Dec. 2011

members of Roots Village will spend the day at the Roots head office to discuss and develop the operational details of its February launch. For 2012, the group plans to collaborate with

the Toronto-based School of Hustle to support at-risk youth through running 12-week programs that will use physicality to encourage confidence. School of Hustle is a clothing manufacturer that provides local street kids with professional positions. “It’s an exciting project,” says Laurie. “I wanted to take Roots’ involvement in the community a step further and give it a hands-on local presence. We have the opportunity to encourage these youth to realize their unique gifts and develop a healthy and active lifestyle.” Roots Village will help outfit

the Toronto community with health and wellness knowledge – and athletic apparel. Representative of the target audience, those involved in the project have been asked to share their feedback with Roots designers on the function, design, fit, creativity, fabrics and performance of the new athletic line. Heralding the imminent launch of the new athletic line and the Roots Village Project, a special evening of music, food and cocktails will take place in mid-December at the flagship store in Toronto and will include an official project presentation. Directing the Roots Yoga Studio and running a dynamic new venture are only part of Laurie’s contribution. A true yogi, she plans to continue teaching classes three days a week. In the coming months, she will also be collaborating with the Roots 73 team to bring interactive wellness spaces to its retail stores. The Source • 15


TAIWAN TURNS 100

Fashion show launches anniversary collection

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ith many friends of Roots Asia and 90 journalists in attendance, the room was buzzing as models sporting Roots Taiwan’s Centennial Collection hit the stage. The special line was launched on August 31 with a fashion show and media event at the Westin Taipei hotel. Special guests present for the event included Roots Co-Founder Michael Budman, Li & Fung Asia President Jason Rabin, Canadian Trade Office in Taipei Deputy Director Brendan Murphy and Taiwanese entertainment TV host and celebrity Patty Hou.

Since its late August launch, the collection has been well received by Roots Taiwan customers, with many of its pieces selling out throughout the month of September. The Centennial Collection is made up of premium products featuring custom labels and gold zippers. It includes T-shirts, sweatshirts, a sweatpant, polos, track jackets and a kids line. A custom Village Pack, passport holder and flag pouch were also designed for the occasion. Commemorative, reusable shopping bags and a custom, gift-with-purchase umbrella accompany the collection.

DÉJÀ VU A vintage Roots moment from the 1990s I n January 1994, a few months after the Toronto Blue Jays won their second consecutive World Series, the team’s star infielder Roberto Alomar visited the Roots factory in Toronto. Upon his arrival, there was a tremendous sense of excitement throughout the building as many of the workers were huge baseball fans. The Puerto Rican-born Alomar was a big admirer of Roots, and had come to the

16 • The Source

factory in hopes of designing a custom bag for his bats. A meeting with Leather Expert Karl Kowalewski led to the creation of the X-large Banff Bag, which was the perfect size for baseball bats. Pictured with Diane Bald, wife of Roots Co-Founder Michael Budman, Alomar is sporting a Roots jacket he received as a gift during his visit. Roberto Alomar was inducted into the Baseball Hall of Fame earlier this year. Issue 103 • Nov. - Dec. 2011


TRINKETS FOR TINSELTOWN

Roots designs custom cast and crew gifts for upcoming movies Lilly Collins stars as Snow White in upcoming feature film

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he wrapping of a monthslong film shoot is usually cause for great celebration. To mark the occasion, produc-

ers often give the cast and crew a present as a token of their appreciation. Roots, known for quality merchandise and its

involvement in the entertainment industry, has long been a source for custom gifts. During the summer and early fall, Diary of a Wimpy Kid 3: Dog Days filmed in Vancouver while an untitled Snow White project shot on location in Montreal. When it came to ordering original gifts for their respective teams, the producers of both movies turned to Roots. For their part, the cast and crew of Diary of a Wimpy Kid 3: Dog Days received black nylon backpacks with the Wimpy Kid logo printed across the upper part of the bag. David Jackson, Account Manager in the Business-toBusiness Department, coordinated the production of the 360 custom backpacks. The movie tells the story of Greg Heffley, a self-confessed “indoor person” whose summer

of video game fun may be ruined by outdoor family activities. Based on the best selling books by Jeff Kinney, the film stars Steve Zahn, Rachael Harris, Devon Bostick and Zachery Gordon. It’s slated to open in theatres next summer in Canada and the United States. For the new Snow White movie, Roots produced 510 custom raglan-style track jackets as the cast and crew gifts. Navy blue with grey striping, the jackets feature the movie’s distinctive logo, a crown, on the front right chest. A dark twist on the classic fairy tale, the film tells the story of Snow White and the Seven Dwarfs’ attempt to reclaim their destroyed kingdom. The movie, starring Julia Roberts, Lily Collins and Armie Hammer, is due to be released in theatres next spring.

RETURNING TO HIS ROOTS When it came to choosing what to wear in his new video, Ray Robinson knew where to go

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oronto-born R&B singer Ray Robinson is no stranger to Roots. He initially teamed up with the company in 2004 while on tour promoting his critically acclaimed, hit album What It Is. The record scored big, winning him the Canadian Urban Music Award for R&B Recording Artist of the Year and R&B Album of the Year. In 2006, he and fellow Canadian musician and Roots fan Kardinal Offishall won three Much Music Video Awards for their single “Every Day Rude Bwoy.” For his latest

video, showcasing his new album 2183, Robinson sports a Roots Awards Jacket. Robinson, who writes and produces all of his music, honed his talents in the clubs of New York City before returning home to Toronto where he’s currently based. Likened to a modern-day Marvin Gaye, Robinson blends soul, gospel and R&B in his new song “Wanna Make Up.” • Watch the teaser video for “Wanna Make Up” at http://vimeo. com/30864468

R&B Singer Ray Robinson sports an original Roots jacket in his new music video

GREAT MOMENTS IN RETAIL Spotlighting the top performing Roots stores in recent months based on their sales results efore this issue of The Source went to press, we received B the final sales figures for stores in recent months. Taking the top spot for company stores in October was the

Top row (L to R): Stephanie Tran, Emily Gordon, Lance Lakins, Alaina McIlroy, Sydney Miller, Jordan Rose. Bottom row (L to R): Sylvia Hughes, Alexis Dunn, Jimmy Meilleur. Missing: Sam Buskard, Katelyn Toms. Issue 103 • Nov. - Dec. 2011

Brookfield Place location in Toronto. The store also took the top spot in September. As for the Roots 73/Outlet category, the Beacon Hill location in Calgary, Alberta captured top spot in October, while the King’s Crossing store in Kingston, Ontario (pictured) took the honours in September. Congratulations to Karren Coratchia, Manager of the Brookfield Place store; Brittany Laponder, Manager of the Beacon Hill outlet; and Lance Lakins, Manager of the King’s Crossing outlet; and to their respective teams for their exemplary performances. Hats off to all of the other stores that surpassed their sales goals in October and September.

The Source • 17


STAYING POWER

Saluting those who go the distance

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hroughout November and December, several Roots employees are celebrating benchmark anniversaries with the company. Congratulations to the following people for their huge contribution and enduring loyalty to Roots: Mariannina Fiorucci, Leather Stitcher, 20 years Sonia Suarez, Leather Embroidery, 20 years Stephanie Hawkin, Manager, International Logistics, 15 years My Le Luu, Leather Stitcher, 15 years Yvette Madorsky, Sales Associate, 15 years Donna Craig, Keyholder, 10 years Donna Lee, Sales Associate, 10 years Roanne McCready, Store Manager, 10 years Nikki Sutherland, Sales Associate, 10 years Qing Chang, Accounts Payable Associate, 5 years Sarah Davies, Keyholder, 5 years Kap-Soon Wi, Sales Associate, 5 years Jane Williamson, Sales Associate, 5 years

ON THE MOVE

New appointments at Roots Natalie Elliot, Customer Service Specialist Jacqueline Forrest, Women's Buyer, Roots 73 Tim Keramaris, Area Manager, Retail Operations Cindy Phillips, Accessories Designer, Roots 73 Angela Zid Rooney, Senior Manager, Planning Laura Veitch, Merchandising Technician, Roots 73

STARTING LINEUP

Introducing the people who make it happen at Roots stores

As part of our continuing series of team pictures from the Roots retail family, this issue of The Source is spotlighting the Regent Mall store in Fredericton, New Brunswick. Back Row (L to R): Alyssa Firlotte, Kelcie Routledge, CJ Price, Alicia Darrah, Amanda Hatfeild, Martha Kerr, Chelsey Folsom. Front Row (L to R): Brittany Hunter, Carissa Coombs, Katie Reynolds

SPEAK TO MY AGENT

The littlest customers show their Roots

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e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots. Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source. Over the years, Speak To My Agent has become one of the

Noah, left, and Micah Lazarovitz-O’Neill, one month, Ottawa

18 • The Source

most popular items in The Source. Everyone is welcome to submit their favourite shots to be considered for publication. Please send your pictures to photogallery@roots.com. Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

Tess Garrett, 3 years, New York City

Caitlyn, 2 years, Evelyn, 3 years and Alyssa Sammut, 5 years, Toronto

Issue 103 • Nov. - Dec. 2011


MUSICAL ROOTS

This time around, we spotlight Canadian singer-songwriter Leslie Feist

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ince Leslie Feist was 13 years old, she’s been passionate about creating music that’s true to her character. Over the years, her authenticity has earned her a loyal fan base and allowed her work to stand the test of time. In 2008, after seven years of continuous work, she decided that she needed to take a break and recharge her creative energy before following up on her highly successful third album, The Reminder. The result of her three-year hiatus from the music scene is her recentlyreleased, critically acclaimed fourth studio album Metals. “I think I did everything right in terms of taking enough time away from the last record,” Feist told CBC News in October. “It worked out perfectly because I ended up, then, not reacting to [my previous album] in any way. I was able to make something completely isolated from that.” Metals began to take form in 2010 when Feist started writing songs in the garage behind her Toronto home. She teamed up with longtime collaborators Chilly Gonzales and Mocky to work on the nature-inspired album and recorded it in Big Sur, a rugged coastal region in central California. “There’s a lot more chaos and movement and noise than I’ve had before,” Feist says of her latest album. “I allowed for mistakes more than I ever have, which end up not being mistakes when you open things up and

Feist recently released a new album after a three-year break

make room for them. It was about un-simplifying things and leaning on these masterful minds I have so much respect for. We were sort of testing the air, like a sea captain licks his finger to see which way the wind is coming from. It was less rigid and more naturalistic.” Better known simply as Feist, the 35-year-old musician was born in Amherst, Nova Scotia in 1976. She began her career as a member of multiple groups before launching a solo career in 1999. While recording her own albums, she also joined the Toronto-based indie rock musical collective Broken Social Scene in 2001. The group, which has had anywhere from six to 19 members, includes fellow Canadian musicians Kevin Drew, Brendan Canning, Stars’ Evan Cranley and Amy Millan, Ja-

son Collett and Metric’s Emily Haines and James Shaw, among others. Feist’s first solo album, Monarch, came out in 1999, achieving moderate commercial success. Nearly five years later, she released Let It Die in 2004 and The Reminder in 2007. Branching away from Monarch’s indie rock influences, her second and third albums drew inspiration from folk, jazz, French pop and disco and achieved overwhelming critical and commercial success. In 2008, she was nominated for four Grammy Awards and won six Juno Awards and a Shortlist Music Prize for The Reminder. She also made a guest appearance on Sesame Street, teaching the Muppets to count using her infectious hit song “1234”. The song propelled her to a new level of mainstream fame when it was featured in a commercial for Apple’s iPod Nano. Feist is currently promoting Metals in North American following her European tour. Check your local concert listings to see - Davin Bujalski Feist live. • Catch Feist on Roots Radio or download Metals from iTunes

HEALTH TIP #64

Easy ways to stay healthy ‘TIS THE SEASON FOR STRESS: For many of us, the holiday season represents a long-awaited, joyous time of the year. For others, it’s a period of chaos, stress, and overwhelming expectations. There are parties to attend, gifts to buy, family to visit, and all on your vacation time. Here are some tips to stay sane and smiling during the holidays: 1. Organize and prioritize: The holiday is a time for loved ones. However, a flood of invitations may cause you more fear than cheer. Use calendars to stay organized and do not hesitate, on occasion, to decline an invitation or just make a brief appearance at a party or an event. 2. Enjoy natural beauty: Stay active and fit. Go skating, skiing, tobogganing or walking outdoors. Enjoy the nature of the season. 3. Shop smart: A crowded mall on Christmas Eve is a cause for stress. Try to avoid leaving gift shopping until the last minute. Shop online. The internet is a great option for those who dislike busy malls. 4. Take time to relax: Remember, it is a holiday. Give yourself down time. Take a bath, a nap, bake, read a book or watch your favourite movie. 5. Stay hydrated: Water helps your body cleanse toxins and fight germs. With furnaces blasting, non-stop eating, and drinking galore, your personal water table needs all the help it can get. Remember, caffeinated beverages and alcoholic drinks take water out of your system. • healthline.com

CHEF’S CORNER

Roots-friendly recipes for a healthy diet and to bring pleasure to your palate Beet, Orange and Watercress Salad: A delicious fresh salad that is good for your health. Use locally grown beets for this simple and elegant recipe that is great for entertaining or for everyday enjoyment.

1 tbsp white wine vinegar 1/2 tsp Dijon mustard 1/2 tsp granulated sugar 1 pinch each salt and pepper

6 unpeeled, trimmed beets 2 oranges 2 bunches of watercress ¼ Cup sliced almonds, toasted

Preparation Pre-heat oven to 400°F. Scrub beets, toss in olive oil, salt and pepper. Wrap each beet in aluminum foil and bake for 1 – 1½ hours. Let cool, rub off skins and cut into large slices.

Dressing: 1 tsp finely grated orange rind 2 tbsp orange juice 2 tbsp vegetable oil

Dressing: In small bowl, whisk together orange rind, orange juice, oil, vinegar, mustard, sugar, salt and pepper.

Issue 103 • Nov. - Dec. 2011

With sharp knife, peel and cut oranges and remove the outer membrane. Remove tough stems from watercress. In shallow serving bowl, toss watercress with half of the dressing. Toss beets with remaining dressing and arrange in centre of watercress. Arrange oranges over

watercress. Sprinkle almonds over top. Source: canadianliving.com

The Source • 19


20 • The Source

Issue 103 • Nov. - Dec. 2011


Nov / Dec 2011  

Taking it To The Top - Issue 103

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