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Turning potential into reality Marketing Birmingham is the city’s strategic marketing partnership and the driving force behind its growing reputation as a place to visit, meet and invest. We operate the city’s leisure and business tourism programmes, Visit and Meet Birmingham as well as inward investment programme Business Birmingham. We have a clear vision for the future. It is one where our city is a thriving economic hub and a pleasure to visit time and again. A city that’s proud of its story and confident of its future. To bring this vision to life we put partnership to work, bringing together some of the area’s biggest companies and most influential players to create real opportunities for growth. BIRMInGHAM IS FAST BECOMInG A TRULY InTERnATIOnAL CITY We are a city that is bucking the trend, attracting more foreign direct investment and more visitors than ever despite challenging economic conditions and increasing competition. Last year we saw a near 40% increase in inward investment projects against a 2% decline across the UK, while our visitor numbers have reached a high of 33.5million – contributing a record £4.9 billion to the local economy. These results are no accident. Birmingham is the engine room of the UK economy – it is where ideas ignite and work gets done. And, as the largest regional city in the UK, we have the size, scale and population to make us key, not only to the UK’s economic growth, but also the world’s. BUSInESS BIRMInGHAM Business Birmingham is the city’s inward investment programme. The programme’s aim is to create jobs by supporting companies looking to locate or expand in the Birmingham city region. To do this we’ve developed an ambitious plan for attracting investment to the region. It’s based on comprehensive research and analysis of the area’s sectoral strengths. Working with city partners we’ve established six new economic zones across Birmingham. In a first for the UK, the zones align the city’s planning across all target sectors for FDI, inward investment and economic priorities and allow us to create tailored space, facilities and support for investors in growing sectors. Joining forces with more than 110 strategic partners across the business community, we’ve

The heart of our business is in Birmingham and the wider region, a place that offers so much for potential investors in addition to companies looking to expand. We have worked closely with Business Birmingham to access government schemes and support for our supply chain, which has assisted our growth in the region as well as underlining that the city can truly compete with leading business destinations from across the world. Mike Wright, Executive Director, Jaguar Land Rover developed customised incentive packages to bring businesses to the area by matching them with local companies that can provide specialist support. Focusing on business solutions, the benefits range from market intelligence to bespoke consultancy, networking opportunities and access to finance through our partners. Beyond developing the city’s offer, Business Birmingham has undertaken significant sales and marketing campaigns, taking part in more than 30 national and international sales missions and events in target markets in the last 18 months. Moreover, we’ve established a physical presence in key markets with representatives now based in North America, India, China, Australia and Germany. Since our launch in April 2011, Business Birmingham has helped out some big names including NVC, Gensler, Jaguar Land Rover,


Skanska, Codemasters, the Business Growth Fund and Deutsche Bank. Whether you are looking to relocate your business to the city, are already based here and have expansion plans, or simply want to get involved in the opportunities our work delivers for partners, get in touch.

Contact: Wouter Schuitemaker, Investment Director W: E: T: +44 (0)121 202 5022