Expanding the local vernacular.
IJusi is an experimental magazine established during the early years following South Africa’s first democratic elections. From the onset iJusi posed an important question: “What makes me South African, and what does that ‘look’ like?” As was the case with the Soviet Union in 1917, the new social order begets a new visual order. With the demise of Apartheid iJusi set out to gradually piece together the various cultural polemics, political dichotomies, and social potentialities that have evolved following South Africa’s transit post1994, with the subtext: ‘If we live in Africa, we should look like Africa.’ Garth Walker released the first issue of iJusi in early 1995 from his small studio in Durban; then called Orange Juice Design. From its inception iJusi effectively showcased the burgeoning visual culture of a newborn South Africa. Resultantly, iJusi has come to be recognized for its depiction of the quality in diversity of South African culture, disseminating this message across the globe. So too, iJusi’s influence on South Africa’s
A catalogue detailing the works and artists included in the third iJusi portfolio, curated by Pieter Hugo.