Florida Roofing Magazine- March 2022

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operations, adding more flexibility, including fully remote or hybrid work. Yes, roofing is typically an in-person job, which will continue to hinder contractors seeking millennial employees. But there are ways of curbing in-person jobs. Think drones, 3-D imaging, Zoom meetings, smartphones and flexible schedules. Flexibility is something the roofing and construction industry is still figuring out. One way to implement it may be to put less emphasis on things like retirement benefits and profit sharing and more on benefits, perks and flexibility.

Appeal to Younger People

Consider the need to appeal to potential workers earlier in their lives. That means starting well before they graduate high school. Build the talent early on. Show kids what it is like to be a roofer, a sheet metal installer, a service technician or an estimator. Encourage them to look beyond their smartphones and do something “real.” Millennials have grown up during periods of debt crises and many realize college does not guarantee prosperity. That could also grow interest in roofing trades. There needs to be a sustained effort by the roofing industry to reach out to prospects early on. Visit schools, host training, show up where kids assemble and set up interactive displays. Use technology in recruiting. There has been a massive influx of investment in construction technologies and artificial intelligence systems that allow training

and problem troubleshooting to work virtually. Use virtual reality to show prospective candidates what their jobs would entail. Play up tangibility. Roofing workers can see the fruits of their labor: what they helped create. To some, that is important in a job. Recruiting millennials into the roofing workforce is no walk in the park, but due diligence can go a long way to hiring new talent. FRM John Kenney has over 45 years of experience in the roofing industry. He started his career by working as a roofing apprentice at a family business in the Northeast and worked his way up to operating multiple Top 100 Roofing Contractors. As CEO, John is intimately familiar with all aspects of roofing production, estimating and operations. During his tenure in the industry, John ran business units associated with delivering excellent workmanship and unparalleled customer service while ensuring his company’s strong net profits before joining Cotney Consulting Group. If you would like any further information on this or another subject, you can contact John at jkenney@cotneyconsulting.com.

Don’t Miss the April 1 Deadline to Submit Your 2021 Premier Roofing Projects

Your project could be featured on the cover of Florida Roofing This year’s categories include: • Steep Slope • Low Slope • Craftsmanship • Community Service

Visit www.floridaroof.com/star-awards/ for details and to submit projects. www.floridaroof.com | FLORIDA ROOFING