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The Next Big Thing in Green

media guide 2011


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Business as usual can be business that is useful with RDF Productions’ ‘How Can I Help?’ Advertising Services.

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Expand your Environmental Impact through RDF Productions’ Advertising Service to increase your products market to guests, viewers, associations, and organizations at the heart of the San Diego community. Make your product or service visible to an affluent and educated audience looking to improve the local economy, sustain the community, and interested in learning about new products or ideas.

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‘How Can I Help?’ explores San Diego businesses and non-profit organizations making a difference by Educating, Implementing, Creating or Currently Using Green Practices.

We are the leader in capturing an explosive era of environmental history. Every episodes prime time appearance reaches 850,000 households in San Diego, the Facebook Fan Page adds another 16,000 views per week, Twitter Partnerships provide our Tweets to over 1 million people, and our website which is still the cornerstone of our organization has an exponentially growing popularity. Green does not have to be a dream when our lifestyle choices can help create a better tomorrow. We are the friendly advice in providing the community with the information to understand or peak interest in a product by showcasing the Affordability, Accessibility, and Variety available through Sustainable Solutions.

Be Part of The Next Big Thing In Green with RDF Productions’ Advertising Services and ‘How Can I Help?’ Fridays at 6:00 PM on ITV – Channel 16.


THE How Can I Help? AUDIENCE DEMOGRAPHICS Sex Male Female

51% 49%

13-17 18-24 25-34 35-44 45-54

4.6% 42% 38% 5% 4.3%

Age

Total Audience Reach 850,558 Viewers Every Primetime Appearance

Affinity

Audience has an above average interest in the following topics: Environment, Home & Gardening, Self-Help, New Products & Gadgets, Sustainability, reference, science/nature, science & technology, culture, art, music, politics & commentary, Energy Efficiency, Carbon Off-set, Travel news & info, auto news & info, maps, sports, athletes, technology, regional/ local news, books, articles, blogs, sports/outdoor, travel, surfing, events/tickets, travel agents, humor, movies, car rental, banking, news, accounting, weather, photo/video sharing, sports, video, schools/universities, computer hardware, TV, business news & info, auto resources, nonprofit, auto manufacturers, real estate, conservation, nonprofit, auto manufacturers, department stores, online trading, land-use, volunteer opportunities, green careers, consumer electronics, preservation, restoration, news/information, email, gaming information, movies, discussion/chat, services, hotel/ resort, government, music/radio, computer software, shipping, magazines, apparel, personals, commerce/movies, photography.

REACH Through Cable TV All San Diego County 914,100 households – 2,495,493 Friday 6:00 PM San Diego households reached: 83.1% All San Diego but North County 664,100 households – 1,812,993 Friday 6:00 PM San Diego households reached: 60.3%

About San Diego Act Local, Think Global - A beautiful beach town combined with the dynamic energy of the World’s 37th largest economy. Nature’s Greatest Playground – More than 1,200,000 acres of San Diego County is designated as recreational land. San Diego is America’s Solar City – More Rooftop Solar than any other of the 50 major metropolitans in the United States. Eat Fresh – San Diego has 47 farmers markets every week and is the 20th largest agricultural producer in the nation. Agriculture is the nations 4th largest segment of the economy. Catch a Big One - So-Cal is the largest marine sport-fishing center in the world with some 700 varieties of game fish in its waters. Active Earth Day Celebrations throughout San Diego. 1000s of Environmental Companies, Non-Profit Organizations, and Advocates.

The Next Big Thing in Green Affluent and Educated Audience


2011RATES&SPECS RATES

Effective July 2011 Programming

Commercial

1-month

3-month

6-month

9-month

12-month

4-week.month-rate

2183

2006

1888

1770

1711

3-week

1681

1548

1460

1371

1327

2-week

1150

1062

1003

973

944

1-week

590

560

531

516

501

4-week.month-rate

448

423

392

335

311

3-week

393

371

343

293

273

2-week

283

267

247

210

196

•Visual descriptions of specific products

1-week

150

141

131

112

104

•Location information, including telephone numbers and Web addresses

Announcement

SPECS Media Files under 25MB can be sent via upload to Ronnie@HowCanIHelpSD. Files under 2GB can be added through MyDropbox folder sharing. Anything above 2GB will be transferred to a flash disk [$25 fee plus travel expenses for flash disk file transfer]. File name should contain no spaces, commas, or symbols, but only letters and numbers. The only symbol allowed is underscore, which [again] should be used Commercial (a) Submit as .MOV or MiniDV tape. [In DV format or animation codec 740x840 or 720x496] format. (b) 15 seconds [00:00:15;00] in total length [start to finish]. (c.) Must have Rights to All Content including footage and music. (d) Can not contain any alcohol, tobacco, drug use, or content that would be considered morally reprehensible to an average member of the community. RDF Productions has the right to refuse any content it feels is objectionable. Announcement (a) Submit details of event, including name, date, place, time and description [no longer than one paragraph in length] for 10 second presentation. (b) Attach graphics relevant to the event, such as photos and logo, in .JPG, .PNG, .PSD, .PDF in image size no less than 1024x728 and resolution no less than 150 dpi. File name should contain no spaces, commas, or symbols, but only letters and numbers. The only symbol allowed is underscore, which [again] should be used without spaces and only between letters and numbers. (c.) Must have right to all content including graphic (d) Can not contain any alcohol, tobacco, drug use, or content that would be considered morally reprehensible to an average member of the community. RDF Productions has the right to refuse any content it feels is objectionable.

FCCGuidelines What underwriting copy acceptable to the FCC?

The following types of identifying information are acceptable according to FCC statements concerning enhanced underwriting announcements: •Value neutral descriptions of a product line or service •Brand and trade names and product or service listings

•Logograms or slogans which identify and do not promote What underwriting copy unacceptable to the FCC?

FCC policy statements, rulings, advisory opinions, and l etters applying its rules and policies to specific underwriting announcements (credits) have cautioned against the use of certain types of language, phrases, and visuals, such as the following, which it deems unacceptable: •Calls to action (“Come in today and take a test drive”) •Superlative description or qualitative claim about the company, it’s products, or its services (“The best service in the industry” or “The most intelligent car ever built”) •Direct comparison with other companies, their products or services •Price or value information(“7.7% interest rate available now” and “affordable,” “discount,” or “free”) •Inducements to buy, sell, rent, or lease (“Six months free service when you buy” or “lifetime guarantee”) •Endorsements (“recommended by 4 out of 5 doctors”) •Demonstrations of consumer satisfaction


ONLINEMEDIA

STATS

United States: 97.80% California: 99.2% Avg. Visit: 4:55 min. Avg. Visit: 3.65 pages

BANNERS Main: 728x90 Side: 250x250

RATES

Main: $3/day* Side: $1/day*

FEATURES

HowCanIHelpSanDiego.com is another How Can I Help? Venue, serving both as a news outlet and community resource. Features include: Job Board [Updated Daily with Fresh Green Career Choices, Great for Graduates], Green Yourself Tips [Step by Step Resources to Making Green and Sustainable Choices Easy, Effective, and Affordable], Full Episodes with Extended Clips [Adding to the issues our extended clips allow us to properly address issues without time restrictions], Articles from Multiple Blogs and Magazines [One of the Fastest Growing Environmental TV Shows, Since our Season Premiere at least one article posted about us per week], and Local Events [Cut into the Community on Farmer’s Markets and Other Green Adventures, A Comprehensive Calendar on California Happenings].

Impression

An impression is each time your banner is displayed and it is displayed on pages viewed by the users. This means that no impression is wasted on unseen pages, unlike many of the ads on TV, websites, or magazines we offer you complete reports at any time during the service so you can gauge how successful your advertising campaign is going. We use a two-prong approach on impressions. The first thing we do is add your logo and linking site or e-mail address to our website so that it is always available on our site for viewers to look at. Than we upload your advertisement as part of our bigger campaign on Facebook to provide impressions that will link to your page or our website, whatever you prefer. This middleman process of impressions opens up your advertisement to a larger audience than putting just a Facebook advertisement up yourself. With impressions you don’t pay the banner ad price (Savings of up to $3/day).

* min 30 dollars


PLANNINGCALENDAR An Always Active San Diego Provides the Perfect Context for Creating Promotional Products tailored to the climate of the San Diego community during any particular month.

Months

January

Restaurant Week San Diego Marathon Chinese New Year

Imperial Beach Sandcastle Contast Chula Vista Music in the Park

February

Whale Watching The Labor of Flavor Super Bowl Blues Fest Brazil Carnaval Kumba Fest

San Diego Black Film Festival Heroes with Heart Annual Awards Dinner Boat Services Show & Market Heard it through the Grapefruit Annual Jewish Film Festival

March

Flower Fields Forever SanTree Festival ShamRock International Film Festival

Family Wineries of California Tasting San Diego Latino Film Festival Annual Kiwanis Ocean Beach Kite Festival St. Patrick’s Day Parade and Fesitval

April

Spring Bamboo Sale Flower by the Sea ArtWalk Barrett Lake Fishing Festival of Animation

EarthFair at Blaboa Park Del Mar National Horse Show Linda Vista Multi-Cultural Fair and Parade NAMI San Diego County 5K run/walk Fallbrook Avacado Festival

May

A Taste of the Nation Carlsbad Spring Fair Cajon Classic Cruise Gator by the Bay

San Diego Sicilian Fastival North Park Festival of the Arts Annual Ramona Air Fair Concerts on the Green

June

San Diego County Fair Portuguese Festival A Taste of Gaslamp Inter-Tribal Pow Wow

Imperial Beach Chill & Jazz Festival Rock and Roll Marathon Twilight in The Park Summer Concerts Temecula Vally Balloon and Wine Vestival

Martin Luther King Jr. Parade & Festival Historical Society Holiday Homes Tour Del Mar Antique Show & Sale Chirstmas in July Festival

July

Horse Racing in Del Mar Comic Con Over the Line Tournament Pride Fest

August

U.S. Lifeguard Championships Encanto Street Fair & Cultural Arts Fastival Green Career Pathways Fair America’s Finest City Half Marathon A Toast to Music Summergrass San Diego Bluegress Fastival Hilcrest Cityfest Street Fair

September

Julian Apple Harvest Thunderboat Regatta Adams Ave. Street Fair Annual Festival of Beer

San Diego Film Festival San Diego Music Awards Wavecrest Woodie Meet

October

Oktoberfest Miramar Air Show Fleet Week Little Italy Fiesta

Borrego Days Desert Festival Halloween Haunted Houses San Diego Underwater Photo Festical Underwater Pumpkin Carving Contest

November

Mother Goose Parade Verterans Day Parade Score Baja 1000

Holiday of Lights at Del Mar San Felipe Shrimp Festival

December

December Nights Parade of Lights Old Town Holiday

San Diego Bay Parade of Lights Holiday Jazz & Blues Fest Quail Botanical Garden of Lights


WhySanDiego?

San Diego combines the charm of Spanish heritage with the dynamic energy of the World’s 37th largest Economy. Within 18 incorporated cities, the county offers first rate business services, excellent transportation, major league sports, diverse cultural offerings and resort town scenery and an active outdoor lifestyle.

Mild weather and exceptional natural harbors provide terrific possibilities for residents. Southern California is the largest marine sport-fishing center in the world with some 700 varieties of game fish in its waters. The terrain of the area varies from beaches, bays, lakes and rivers to canyons, valleys, desert and mountains. San Diego is nature’s greatest playground. More than 1,200,000 acres of San Diego County are designated as recreational land. A benefit with our weather is that San Diego is truly one of the most sports-oriented cities in the nation. Almost every conceivable sport (Except those that require ice or snow) can be played here, including, golf, tennis, fishing, bicycling, running, swimming, surfing, hang-gliding, volleyball, racquetball, backpacking and more. We are fortunate to have a vibrant entertainment and arts community. Numerous theaters present classic and contemporary drama, touring Broadway musicals and regional theater on a year-round basis. It is a pedestrians paradise as a short walk anywhere in San Diego leads to fine dining, world-class restaurants and shops. Museums celebrating such varied subjects as contemporary art, aerospace, natural history and oceanography are located throughout the region. History buffs, scholars, and the casual observer will find an abundant treasury of significant historic sites to explore amidst the nearly 2,300 square miles which comprise San Diego, California’s oldest county. San Diego County is an educated area with a broad spectrum of educational choices available in its public schools and an excellent selection of private school. This is the foundation for an affluent and educated community. Professional sports teams are represented by the Padres (baseball), the Chargers(football) and the Sockers (indoor soccer). Equine aficionados can get their fix during the racing season at Del Mar Thoroughbred Club or the Rancho Santa Fe Polo Club. Above all San Diego celebrates and stands for sustainability. “The Environment” is not a 3rd party in San Diego, every day as residents we see the beaches, valleys, mesas, and beauty in our city which makes environmental advances every day. The typically conservative outlook on policies does not particular pertain to environmental strides as residents advocate alternative energy, water conservation, land-use preservation, and the local economy.


How Can i Help? ADVERTISING CONTACTS 562.754.9408 Ronnie@HowCanIHelpSD.com RDF Productions, 1714 Grove St. #6, San Diego, CA. 92102

San Diego

Market Packet 2011  

A call to arms for the community to support a local environmentally themed TV show that provides an outlet and resource for local San Diego...