RONALD RINK INDUSTRIAL PRODUCT DESIGNER PORTFOLIO 2015 email@example.com
Hi! My name is Ronald Rink, a 23 year old product designer from Emmen, The Netherlands. I recently graduated from Industrial Product Design at Windesheim University of Applied Sciences. I was born and raised in the north-east of The Netherlands, and lived in Eindhoven and Arnhem (NL) for internships. Now, I am looking for a job at a progressive company, somewhere in the Netherlands.
I am looking for a job and/or a place to gain professional experience
I am a product designer with sense for aesthetics. I believe good design should be simplistic and self-explaining. This can be in terms of shape, as well as ergonomics. In my opinion, the end-user of the product should be one of the greatest factors in every step of the design process. Design should be meaningful as well as beautiful to make the user experience as good as possible. During my study and internships, I have grown into a designer who is employable in the entire design process, with strongest qualities in the ideation and concept improvement part.
When / where:
Current dream: to build my own custom motorcycle!
CURRICULUM VITAE WORK EXPERIENCE 09/2014 - 01/2015 |
GRADUATION INTERNSHIP AT GAZELLE
EDUCATION 2010-2015 |
Graduation project at the Dutch market leader in bicycles. Graded with an 8.0 Koninklijke Gazelle, Dieren 02/2014 - 06/2014 |
INTERNSHIP AT VANBERLO
Bachelorâ€™s degree Windesheim, University of Applied Sciences, Zwolle
Joining one of the product-design teams for 5 months. Graded with a 9.0 Design studio VanBerlo, Eindhoven
ASSISTANT DESIGN-SKETCHING TEACHER
FREELANCE AIRBRUSH ARTIST Creating artwork for different clients.
2006 - present |
WEEKEND JOB Allround employee at a rose growery. Kuper Green B.V. Klazienaveen
INDUSTRIAL PRODUCT DESIGN MINOR Minor Allround Design (MAD) Windesheim University of Applied Sciences, Zwolle
Advising and coaching 2nd-year design students Windesheim University of Applied Sciences, Zwolle
2009 - present |
INDUSTRIAL PRODUCT DESIGN MINOR (2) Minor About Competitions (MAC) Windesheim University of Applied Sciences, Zwolle
2012 | 2012 |
INDUSTRIAL PRODUCT DESIGN
HIGHER GENERAL SECONDARY EDUCATION Esdal College, Emmen
SKILLS Software |
Mac OS Windows Adobe Photoshop Adobe InDesign Adobe Illustrator Adobe Muse
Autodesk Sketchbook Pro SolidWorks
Verl. van Echtenskan. nz. 67 7894 EE Zwartemeer
vRay + Rhino
Visualization (Digital & Paper)
User centered design
Design for manufacturing
Date of birth:
Place of birth:
Car +31 (0) 646 19 73 98 firstname.lastname@example.org linkedin.com/in/ronaldrink
01 - GRADUATION PROJECT
02 - SKIL TORNADO
03 - PATHĂ‰ GLOW
04 - NOMOSQUITO
at Royal Dutch Gazelle
during my internship at VanBerlo
during minor about competitions, 4th year
during major, 2nd year
group project, individually revised
05 - COPD WALKER
06 - PORTABLE SPEAKER
07 - PERFUME BOTTLE
08 - KITCHENFARM
project during minor allround designer, 4th year
sketching project during minor about competitions, 4th year
during minor allround designer, 3rd year
conceptual project during minor about competitions, 4th year
01 - GRADUATION PROJECT RESEARCH • BRAND IDENTITY • DESIGN VISION individual project
in collaboration with:
GRADUATION PROJECT PROJECT TIMELINE
Improve the given category of Gazelle bicycles for the future. Deliver a visual design vision for 2020. Take the interests of users and market-movements into account.”
For most of Gazelle’s bicycle categories, the innovation department put together a number of Graduation Projects. These projects were to bring fresh input into the development of new collections, to stay ahead of competitors.
RESEARCH / ANALYSIS
CREATING INPUT & DESIGNMAP
Because I had just walked in at Gazelle, it was important to understand the motives behind Gazelle’s
All the information that came out of the previous phase, was documented and added to my thesis as
decisions. I analyzed several documents that are used as guidelines for their developments. The research-phase was a hunt for useful information about future trends, target-group behavior and competitors.
attachments. As a starting point for the design-phase, I made a roadmap where I linked the results of my research to every part of the category of bicycles. The designmap can be used by Gazelle to judge their new bicycles for this specific category.
In the category in which my project took place, the competition had already taken a higher market share, meaning changes have to be made to better satisfy the target group. Because of confidentiality, I can only describe my process, but no actual results.
2020 VISION > IDEATION
Basically, the designmap contained the guides for the 2020 vision of the bicycle category. During the
The final concept existed of visual, clearly presented images of the vision for this specific category. It
ideation phase, sketches and ideas were made along the guidelines of this vision. These ideas contained every part of the bike that is developed by Gazelle (frame, carriers, mudguards) but also new ways for Gazelle to attract the target-groupâ€™s interest.
offered Gazelle a fresh look at the possibilities to reach this target-group in their needs, without losing the Gazelle brand-values.
RESULTS The results of my graduation project were put into a number of documents. Three attachments, with guidelines and useful information for Gazelle, the Sketchbook, with all the visual work and the final report, which explains the complete process and motives. My thesis was graded with an 8.0.
02 - SKIL TORNADO BRAND DNA • AESTETHICS • CONCEPT individual project
SKIL TORNADO CASE • BRAND LANGUAGE PROCESS
Design a kitchen product for powertool-brand Skil. Analyze their existing brand language and adapt it to kitchen products.”
This project was my fictional assignment during my five month internship at VanBerlo in Eindhoven. I worked on it to fill time between client work. The assignment was adapted to add to my learning goals about aesthetic design, visual brand language, cad modeling and vRay rendering. Skils current developments towards a good, solid brand-DNA were analyzed, before being rearranged to fit kitchen products.
DO IT YOURSELF
CURRENT PORTFOLIO ANALYSIS
BRAND IDENTITY SESSION
How does Skil apply design in therms of functionality, shape, ergonomics, use of color and texture?
Differentiate power-tools from kitchen-tools by creating a new set of characteristics.
Based on the characteristics. Skil kitchen should be clear, intuitive and tough. Contrast between different textures and accentuated details should add to Skilâ€™s qualitative appearance.
SKIL TORNADO IDEATION â€˘ SKETCHING
IDEATION During this phase, the Skil Kitchen brand identity had to be captured in the visual and functional design, resulting in a simple, elegant design with subtle details and a unique and intuitive way of controlling.
Prior to the CAD-modeling phase, several mock-ups were made out of polystyrene to get a good feel of different sizes and ergonomic aspects.
The blender is controlled with a power button and a large ring to adjust speed. These functional aspects contribute to the characteristics of being qualified and real.
SKIL TORNADO SURFACE MODELING â€˘ FINAL PRODUCT
CAD MODELING The CAD-model was made using SolidWorks. First, a surface model was created, which was used to create the different parts.
In the end, the CAD-model was rendered using vRay for Rhino. The characteristics are translated into tangible aspects in a few different ways:
Real 2/3 of front view transparent 1-1 interaction between user & speed control
Inspiring Unique controls
Sophisticated Color details Subtle texture differences
Qualified Solid base Proud front
03 - PATHÉ GLOW USER RESEARCH • IDEATION • CONCEPT group project
in collaboration with:
PATHÉ GLOW CASE • RESEARCH
Imagine the ability to go to the movies without having to wait in line. Think of a place where people can check in by scanning their smartphones. Customer experience is key!”
Pathé asked us, a group of six design students, to come up with a concept for a device where visitors can confirm their purchase by simply holding a printed ticket or smart device screen in front of a scanner. During this project, we did lots of field research, customer interviews, employee interviews and a focus group session to gain useful insights. The results and concept were presented at Pathé Netherlands’ headquarters in Amsterdam.
IMAGINING THE IDEAL
To get good understanding of the use and environment of current systems, we visited Pathé’s theaters. We got guided tours and interviewed different employees.
During focus groups with different customers, as well as employees, we got an understanding of the way they look at automation in the ‘welcome process’ of the cinema.
Together with the focus groups, we brainstormed about the ideal cinema-environment for both the customers, and the employees.
PATHÉ GLOW INSIGHTS • CONCEPT
INDUSTRIAL LOOK & FEEL
RESEARCH OUTCOME Our research, interviews and focus-groups led to a number of aspects where either the customers, the employees or both were not too enthusiastic about Pathé’s plans to start using self-service scanning devices. These aspects can be summarized in three categories.
We challenged ourselves to design a device that somehow prevents the user from experiencing these aspects. We also thought that there always have to be real, human employees involved. With this in mind, we created concept artwork, and presented our story to Pathé.
NOT FEELING WELCOMED
The most important concept sketch was centered around a few idea’s. • • • •
Use subtle, pulsating light as element of interaction: Glow. Subtract any visual relation with similar products on places like train stations: No industrial look. The device can be approached from different directions: Freedom & Welcome. No standard, vertical pole to create a floating experience.
During and after the presentation at t, we discussed and asked for opinions. We pointed out that the visual design had not yet been thought trough. Pathé liked the idea of freedom, light and versatility. Also, they asked us to just use one scanning area in the device, because small cinema’s don’t need more than one.
PATHÉ GLOW SKETCHING • MOCK-UP
IDEATION After the presentation at Pathé, we started the ideation phase for the actual design. We used all the information from the previous phases, and translated it into a clear direction of ideas.
MOCK-UPS To judge the size and proportions, we built rough mock-ups using tape, cardboard and a steel pipe. This helped to determine the sizes during the CAD-modeling phase, and gave the possibility to test ergonomic reachability.
PATHÉ GLOW FINAL PRODUCT • INTERACTION
• • • •
Backward positioned pole to create a floating effect. Pulsating light to simulate life and interaction. Transparency to enrich light-experience. Organic but clean design to prevent an industrial look.
Modular; small cinema’s use one device. In larger cinema’s they can be positioned in groups of max. three devices per group. Because of the bent pole, these groups can be made circular with just one floor attachment.
TI CK ET
If ‘Glow’ does not recognize the ticket, a negative sign is given, and a Pathé employee will be alerted.
If the ticket is legit, ‘Glow’s’ light pulses brighter, and the screen shows a confirmation.
Together with the confirmation, an official picture of the movie appears, together with a greeting.
Customer positions QR-code in front of the scan-area. ‘Glow’ will validate the ticket.
That’s all! Customers can now proceed to the theatre or buy snacks at the buffet.
Customer is detected, on-screen instructions appear.
Slow, ‘breathing’ light glow to simulate life/activity.
04 - NOMOSQUITO MATERIAL • PRODUCTION • PACKAGING group project, individually revised
in collaboration with:
NOMOSQUITO CASE • MATERIAL
Paperfoam, a patented, bio-degradable material, is currently used for different kinds of packaging only. We would like to explore other markets, using Paperfoam.”
Paperfoam challenged us to find other applications for their material. During this project, we were limited to the category ‘indoors’. The final design is a small, disposable, antimosquito product, which is targeted at family use and hotels. It contains citronella oil to scare mosquito’s away. After the oil has vaporized, the product can be disposed with green waste. ‘Paperfoam’ egg box.
During the brainstorm phase, we took different problems as a starting point. These problems were related to specific indoor areas like the kitchen, bedroom etc. Seasons, or certain hobby’s, like cooking and gardening.
Out of over a hundred idea’s, a selection was made based on the criteria of the assignment, and our own judgment towards the idea. The remaining idea’s were elaborated, before a final idea was chosen.
The final product is a biologically disposable statue to expel mosquito. On the inside, there’s a chamber for a sponge which is soaked in citronella oil. The product is activated by removing a sticker that covers the hole.
NOMOSQUITO V2.0 REDESIGN • SKETCHING • FINAL PRODUCT
REDESIGN In my opinion, the initial nomosquito had some room for improvement. I went back to the drawing board, focusing on a more elegant design, a lower center of gravity, better stack-ability and possibilities for packaging.
Stackable Top fits in the bottom.
Citronella Sponges soaked in citronella oil are put in the bottom part. The scent escapes trough the top.
2 parts Easy assembly and fresh color combinations.
NOMOSQUITO V2.0 BRANDING • PACKAGING
PRODUCT PRESENTATION To complete the image, the products presentation should fit in. A no-nonsense font, to complement the minimal design. The ‘open’ Q is a direct link to the way NoMosquito works.
The box is made from a single stroke of gray, recycled carton. It encloses three stacked NoMosquito’s and secures them with a flap at the bottom. The material and minimal graphic design, complements the products’ simplicity and biological properties .
A transparent sticker on top of each NoMosquito makes sure the citronella doesn’t lose it’s effect before it should. When the right citronella oil is used, the effect should last for at least a few weeks.
05 - COPD WALKER TARGET GROUP • FUNCTIONAL DESIGN • PROTOTYPING group project
in collaboration with:
COPD WALKER RESEARCH • CONCEPT CREATING
We want a trolley that allows patients to carry their oxygen-tank. The target-group are young COPD patients who feel too young to use a regular walker. “
Revant is a rehabilitation center for people suffering from COPD. A lot of COPD-patients are under 50 years of age, and don’t feel comfortable using a regular walker. They need a walker to be able to carry their oxygen, and to sit down if they get tired. When they get tired, they really need to sit down immediately! Revant wanted us to take a few things into account: • • • •
Non-medical look Space for an oxygen tank Place to sit down Cheap to produce
NO walk support
Chronic Obstructive Pulmonary Disease is an obstructive lung disease characterized by chronically poor airflow.
BRAINSTORM / SKETCHING
During our first visit at Revant, we got to talk to different patients about the project. They showed us different oxygen-tanks and how they are used.
With all knowledge and wishes in mind, we started brainstorming and sketching. We noticed that a lot of patients used the basket of their walker to carry small things.
The concept was presented during our second visit at Revant. Together we discussed the functional aspects as well as the design, which took us to the final stage of the project.
COPD WALKER DESIGN â€˘ MODEL MAKING
COPD WALKER The final product has a rotational-molded body with two openings. The oxygen tank is put in through the large opening, and secured to the inside with velcro fasteners. The small opening has a bag to hold personal belongings.
A number of people worked together to build a 1:1 model. The frame was welded from aluminum, the body made out of fiberglass and finished with a smooth vinyl-wrap.
The project resulted in a full scale model which was used as well as a visual model, as a test-model.
06 - PORTABLE SPEAKER SKETCHING • PRESENTATION individual project
PORTABLE SPEAKER VISION • TARGET
Wireless speakers tend to have a certain targetgroup. I set out to design a portable speaker for every member of the family, even the youngest ones.”
During this project, where the main focus was to improve sketching-skills and -efficiency, I decided to enrich the possibilities of wireless speakers. Technologies like Apple AirPlay and Spotify Connect offer the possibility to control speakers and/or home entertainment system from any device, using wifi or bluetooth. Libratone is a Danish brand using these technologies in all their products. I set out to add a speaker to the Libratone collection, focusing on every member of the family.
2 targetgroup <> age
Each Libratone has its own benefits, that suit people in a certain stage in their lives. I decided to target people with young families, who move a lot, and donâ€™t spend a fortune on gadgets. The speaker should be child-safe and small/portable.
Typical elements of Libratone speakers are; (1) an interface for connections and settings, (2) soft & friendly shapes, covered with a felt cover, which in some cases can be changed for different colors, and (3) white plastic surfaces, and a button which includes the Libratone logo.
PORTABLE SPEAKER SKETCHING • CAD • VISUALIZING
DESIGN While sketching, I searched for a playful yet elegant design. The design should have the Libratone design cues, and look like a child-safe product. After I found a design direction, a visual model was built in CAD, using SolidWorks. The 3D model was rendered using KeyShot, and retouched in Photoshop.
PRODUCT The final product is a playful speaker that can be placed on a flat surface, or hung up high if you donâ€™t want children to reach it. Because of the wireless technology, parents can control the speaker from their smart-devices, while the speaker is with the children. The volume can be easily adjusted with a large wheel.
07 - PERFUME BOTTLE SEMIOTICS • AESTETHICS • PRODUCT DESIGN individual project
PERFUME BOTTLE SEMIOTICS • MOOD
Design a female perfume bottle, based on the scent of the perfume.”
The only input for the design of the female perfume-bottle was a piece of paper, sprayed with perfume. I translated the scent into a set of keywords based on the feeling the it gave me, before beginning the sketching phase. The final design was made into a CAD model and rendered using KeyShot.
In semiotics, a sign is something that can be interpreted as having a meaning. Signs can work through any of the senses, in this case, the olfactory sense.
bright sweet attractive
First, I put every word that came to mind on paper. After taking a break and smelling the scent again, I selected the best keywords to fit the perfume.
I collected mood-images to better express my keywords. This way, I was able too explain certain design choices afterwards.
PERFUME BOTTLE DESIGN • MODEL • FINAL DESIGN
During the first sketching phase, I mainly focused on exploring different forms, resulting in a number of families. Inside these families I made different versions of each design.
To properly judge my ideas, I created quick models using yellow modeling foam. This way, I was able to determine size and proportions before starting the final design.
The ‘visual model’ was made using the same foam, but with some extra steps of refining. I used putty, mixed paint, and 2K lacquer to create a plastic-like finish. I used candle wax to mimic the frosted glass.
FINAL DESIGN The final design was inspired by long summer dresses. The â€˜cutâ€™ is made out of frosted glass, to express the freshness of the perfume. The use of bright color emphasizes the spring feeling.
08 - KITCHENFARM URBAN LIVING • FUTURE INSIGHTS • CONCEPT DESIGN group project
KITCHENFARM PROBLEM • BRAINSTORM
Find a problem which may occur anywhere in the world, based on current developments. Design a concept to help solving the problem.”
Urbanization is an ongoing trend. It is predicted that by 2050, over 80% of the developed world will be urbanized. This results in less living space per person, and private gardens become a rarity. Because of this, the connection with nature gets lost and when people want to grow their own food, the only way is to put it in pots in front of their windows. We think that it is possible that, in the future, a large part of population has a device which has the size off a normal refrigerator, that let’s people grow their own spices and vegetables. To make such a device work, Hydroponics is one of the best technologies. Hydroponics.
Biological, ‘clean’ and healthy food are a positive trend in the way people eat and do groceries. The concept can build on these trends, and make clean food something within everybody’s reach.
Too much food is thrown away by people all over the world. When the food is home grown, the consumer know how much time and effort it took to make. This pushes people to use food more efficient.
When ingredients are home grown instead of purchased at the store, people become proud of their food. This also makes them more efficient, but also more creative in their recipes.
KITCHENFARM CONCEPT DESIGN
BRAINSTORM & IDEATION
At the beginning of the project, we had a full week of different brainstorm sessions. First to find a direction, then to find product-solutions, then to detail the product-ideas.
After the product had been described in words and/ or rough sketches during the brainstorm phase, we went to the design phase. Here we determined the final conceptâ€™s appearance.
The result is an hydroponics machine that can be built into a kitchen. We believe it can become the next microwave, a product that isnâ€™t as necessary as a refrigerator, but might become a trend in cooking.
KITCHENFARM Kitchenfarm is an hydroponics machine that keeps up to nine trays with three places for plants. These trays can be replaced due to a modular mounting system with pressure valves. This way, the lay-out of trays can be adapted to different sizes of plants.
THANK YOU FOR YOUR TIME! MY PORTFOLIO LOOKS BEST ON PAPER! I’d like to get in touch and come show it!
+31 (0) 646 19 73 98 email@example.com