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Nokia, the currently $44 billion company, is suffering from constant market share decline, caused mainly by the $230 billion Cupertino, California-based Apple, through its iPhone line of mobile phones. In 1999, Nokia peaked with 203 billion Euros market value, the highest of any European company. According to a study released by Millward Brown Optimor in 2010, Nokia came in 43rd in brand-ranking, tumbling 30 places in a year, and losing 58% of its brand value. In 2009, Nokia posted its first loss since the company began reporting quarterly in 1996. Copying with pride will get us nowhere When questioned in August 2007 about a Nokia concept interface similarity to the iPhone, Anssi Vanjoki - Nokia's Executive VP & General Manager of Multimedia responded by saying: "If there is something good in the world then we copy with pride." That pride got Nokia nowhere, as they still fail to deliver, and when compared to what the iPhone's interface can perform, Nokia phones did not score high. Street smart CEOs tend to outdo lawyers with expensive suites After joining Nokia in 1980 and holding many posts since, the law graduate Olli-Pekka Kallasvuo (OPK) became CEO in 2006. The very next year, 2007, marked the beginning of Nokia's downward trajectory after Apple launched its first iPhone in 2007. Steve Jobs, who became CEO of the decade in 2009, was called the Apple's imperious, brilliant CEO who transformed American business by Fortune magazine. Nokia is reportedly looking to replace OPK, who might go job hunting by next month, according to WSJ. If we sue them, they will sue us back On 22nd Oct. 2009, Nokia filed suit against Apple, accusing it of hitching a "free-ride" on its intellectual property. On 11th Dec. 2009, Apple filed a countersuit accusing Nokia of the same. It's getting uglier every minute, with both companies asking to ban the products import of each other. Users want hyped touch-based solutions Hype, touch, coolness and desirability, those are the things missing from Nokia phones. Prior to the iPhone era, Nokia was completely convinced that mobile phone users do not want touchscreens phones, based on the lousy performance of the Windows Mobile phones back then. I believe that had it not been for Apple, we'd be still pressing keys and suffering with Symbian nightmares till the current date. Launching a single new model every year is better than every week


Nokia is known for coming out with too many new models, like a new model each week. A newly released Nokia phone can become something of the past in 3 to 6 month time period. On top of that, those 'new' models usually offer very similar features and functions. Users hate to carry an outdated or not-unique-enough phones. On the other hand, the iPhone smashing success proved that many users can and will buy a new model every year. Arabs and half-Arabs can and will make us miserable By birth, Steve Jobs is half Syrian, and the Middle East was Nokia's favorite playground, where it enjoyed selling its high-end phones with comfy profit margins. All was good and green until the iPhone took that region by storm, and it became the new trend for its users. To help keep its market share, Nokia lowered its prices and watched in pain while its profit margins dwindled in that region.

A blogger, editor, and book author, working in Dubai, UAE. He writes in his Wajeez.com blog.

Article Source: http://EzineArticles.com/?expert=Raouf_Shabayek

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