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STAGE


hello


STAGE A single step or degree in a process; a particular phase, period, position, etc., in a process, development, or series


Elementary steps has led me to a journey into the graphic design world. The conception of taking a pen and adding life to a dull moment thrills me. The developmental stage brings in new ideas and leave old ones dormant. Maturation occurs as each stroke becomes more defined and each color palette becomes more distinct. Parameters are formed and boundaries are set in this world of entropy that i am introduced to. I am ready for the next stage.


P ORT FOLIO / Rol l i n Cha n

010/021 Projec t 01 A mer ica n A ppa r el

024/035 Projec t 02 W ithou t W i ngs

038/047 Projec t 03 F l uent

Table of Contents


STAGE

07

050/065 102/111 Projec t 04 B r ita

Projec t 07 Mo o d

068/081114/131 Projec t 05 Th r ee Th ieves

Projec t 0 8 K nack

084/099 134/141 Projec t 0 6 Bas k i n Robbi ns

Projec t 09 Identity


Stage 1


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


STAGE

PROJECT 01/ REHAB

A N A LYSIS My objective is to create a new skincare line for an existing company. The final product are to showcase a complete line of skincare and to produce a display dock in which the products will be held.

T HOU GH T S As a shopper of American Apparel, I yearned for them to carry a skincare line. When this project was given, I knew this was the perfect opportunity to design what I had always imagined their skincare line to be. Like the store, the skincare line was not only colorful and vibrant but also epitomize cleanliness.


Rehab without labeling sleeve


PORTFOLIO / Rollin Chan

CLASS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

+ face

+ pits

+ body

+ tone

+ hair

+ sun

+ skin

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PORTFOLIO / Rollin Chan

CLASS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

Rehab consisted of seven products. Each product is colored and numbered differently so the consumer will know which bottle to grab according to their needs. The display dock represents a rehab facility. Just like the facility, all the “help� you need is housed in one place. Since there are so many American Apparel locations, Rehab is to be sold only in-store where it will be suited best. The colors of each bottle is chosen to match the color palette of the stores.

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PORTFOLIO / Rollin Chan

Thumbnail sketches

CLASS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

19


Stage 2


PROJECT 02/ WITHOUT WINGS

A N A LYSIS My objective is to create a book to bring awareness to a global problem.

T HOU GH T S I chose poverty as the subject of my book. Poverty is something i see on a daily basis living in a big city. I wanted to bring poverty to the forefront by creating a book that highlights the problems and hopefully find a solution to a global issue.


PORTFOLIO / Rollin Chan

CLASS / Typography 3

INSTRUCTOR / Ariel Grey

My idea for this book was to create something that had a lot of negative space. My goal was for the reader to feel the emptiness and the importance of the issues. The outlines of each objects and blocks of color also help enhance the mood of the book.


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PORTFOLIO / Rollin Chan

CLASS / Typography 3

INSTRUCTOR / Ariel Grey


STAGE

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PORTFOLIO / Rollin Chan

CLASS / Typography 3

INSTRUCTOR / Ariel Grey


STAGE

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PORTFOLIO / Rollin Chan

CLASS / Typography 3

INSTRUCTOR / Ariel Grey


STAGE

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PORTFOLIO / Rollin Chan

CLASS / Typography 3

INSTRUCTOR / Ariel Grey


STAGE

35


Stage 3


PROJECT 03/ FLUENT

A N A LYSIS My objective is to create an invention and market the product through a mailer and poster.

T HOU GH T S My invention was a digital translator. I love traveling to Asia and everytime i am there, there would be some small hole-in-the-wall restaurants that i always want to try but due to my lack of understanding of a foreign menu, my options are limited. My invention FLUENT, would solve such a dilemma. It is a thin device that is the size of a piece of paper and you lay it on top of a medium whether it is a magazine or a menu. Then FLUENT will scan the text and decipher it into the language that is legible to you.


P ORT FOLIO / Rol l i n Cha n

CL A SS / Graphic Design 2

INSTRUCTOR / Thomas McNulty


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Graphic Design 2

INSTRUCTOR / Thomas McNulty

There were twelve pieces that fitted in a clear cube. Since everything was clear, looking through the cube from the top made all the pieces mix together creating a collage of letters and numbers that did not make sense. When viewed seperately, each piece was legible.


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P ORT FOLIO / Rol l i n Cha n

Thumbnail sketches

CL A SS / Graphic Design 2

INSTRUCTOR / Thomas McNulty


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Graphic Design 2

INSTRUCTOR / Thomas McNulty

Both the mailer and the poster were interactive pieces that involved the viewer to move pieces in order to understand. The poster had the same concept as the mailer. The poster was made up of three clear pieces that sat on a slider stand that divided the three pieces. When the poster was viewed directly, just like the mailer, it was not legible. The viewer had to slide the three pieces into its order and when it is done correctly, it will read “change your view� which was the motto of the project and Fluent.


STAGE

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Stage 4


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


STAGE

PROJECT 04/ BRITA

A N A LYSIS My objective is to redesign an identity, create a corporate stationery system, and design a manuel for Brita.

T HOU GH T S I always thought the Brita logo was too strong and authorative. My goal for the logo was to soften the image and make it more approachable. After completing the logo, i designed the manuel with the same keywords i had for the logo; clean, fresh, and pure.


P ORT FOLIO / Rol l i n Cha n

Thu m bna i l s ke tches

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

53


P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

57


P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth

A healthy person can drink about three gallons (48 cups) of water per day.

M

rit

Poster series


STAGE

Much more fresh water is stored under the ground in aquifers than on the earth’s surface.

rit

rit

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Identity 2

INSTRUCTOR / Todd Hedgpeth


STAGE

Kerry Staples 1221 Broadway Oakland, CA 94612

rit creating a healthier you

rit

1221 Broadway Oakland, CA 94612

rit

1221 Broadway Oakland, CA 94612 800 243 471 ahealthieryou@brita.com brita.com Our Headquarters in Europe, Asia/Pacific and Africa BRITA GmbH Heinrich-Hertz-Str. 4 65232 Taunusstein Deutschland

P/ 800 243 4712 ext. 527 F/ 243 4712 ahealthieryou@brita.com brita.com

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Stage 5


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


STAGE

PROJECT 05/ THREE THIEVES

A N A LYSIS My objective is to choose a winery and design a line of wines that were both affordable and expensive.

T HOU GH T S I chose Three Thieves as my company. Although they are not a winery, I chose them because they are a fun company that I feel like they still believe design is important. The company is owned by three friends who wanted to sell affordable wine. They get their grapes from vineyards that have an overflow of harvest and want to get rid of it at a cheaper price. Each line of wine that they carry has a different fictional story behind them to make the wine itself more appealing. Therefore, I found it was only appropriate that I carry on this tradition and design a line about the three founders.


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

73


P ORT FOLIO / Rol l i n Cha n

Thu m bna i l s ke tches

CL A SS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR / Thomas McNulty


STAGE

81


Stage 6


PROJECT 06/ BASKIN ROBBINS

A N A LYSIS My objective is to redesign an identity and design a manuel for Baskin Robbins.

T HOU GH T S I grew up eating Baskin Robbins. It was the closest ice cream store by my house and i loved it. Now we have so many options of ice cream and frozen yogurt that it is hard to even figure out which one to go to. So when we had the opportunity to redesign any company we liked, I chose Baskin Robbins. I feel like Baskin Robbins had gone way too childish for my liking. I believe Baskin Robbins have history which most other companies do not. I imagined them to use that to their advantage and bring the nostalgia of what they use to be.


P ORT FOLIO / Rol l i n Cha n

CL A SS / Print 2

INSTRUCTOR / Nicole Flores


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Print 2

INSTRUCTOR / Nicole Flores


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Print 2

INSTRUCTOR / Nicole Flores


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Print 2

INSTRUCTOR / Nicole Flores


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Print 2

INSTRUCTOR / Nicole Flores


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Stage 7


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


STAGE

j

PROJECT 07/ MOOD

A N A LYSIS My objective is to create a line of paints for a company.

T HOU GH T S I love Target. I can pretty much find everything there. So when our project was to choose a company to create a line of paints for, i thought Target would be fun. Since they already have a home section, why wouldn’t they create a paint line? Thus, i created Mood.


P ORT FOLIO / Rol l i n Cha n

Thumbnail sketches

CL A SS / Packaging 2

INSTRUCTOR / Thomas McNulty


STAGE

107


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 2

INSTRUCTOR / Thomas McNulty


STAGE

109


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 2

INSTRUCTOR / Thomas McNulty


STAGE

111


Stage 8


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


STAGE

PROJECT 08/ KNACK

A N A LYSIS Our objective is to open a store for Martha Stewart and design the company logo and products.

THOUGHTS This was a group packaging project. We were a team of five that had to open a new store for Martha Stewart. We were given the store name Knack. The store was to have departments that included stationery, garden, kitchen, etc. At the end of the project, we had more than 80 skus for the store.


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

117


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

119


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

121


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

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P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

125


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

127


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


STAGE

129


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 4

INSTRUCTOR / Michael Osborne


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131


Stage 9


IDENTITY/

THOUGHTS These are some of my favorite logos that i have designed during the years i have been at the Academy. They are shown in full color and reversed out. Enjoy!


rit

Brita / Three Thieves


rit


flourish

dear earth,

flourish for Knack / dear ear th,


flourish

dear earth,


as in ro

Baskin Robbins / Genki

ins


as in ro

ins


THANK YOU Thank you to all my teachers Mary Scott, Tom McNulty, Ariel Grey, Renee D’Arcy, Michael Osbourne, Roland Young, Todd Hedgpeth, Megumi Kiyama, and Nicole Flores. You guys have helped me become the designer i am today! Thank you to my family, friends, coworkers, and fellow classmates! I want to thank Karen, Tony, Candy, Lorraine, Liana, Winnie, Alice, and Sabrina. It has been a long journey and i definitely had my ups and downs but you guys have been with me through it all!

Rollin Chan


P ORT FOLIO / Rol l i n Cha n

CL A SS / Packaging 3

INSTRUCTOR /


COLOPHON BOOK TITLE Stage DIMENSIONS 8.5 x 11 DESIGNER Rollin Chan PHOTOGRAPHER Rollin Chan TYPEFACE Conduit SOFTWARE Adobe Creative Suite 4 CAMERA Canon S90 PAPER Finch 100lb Text END SHEETS Epson Ultra Premium Presentation Matte Paper PRINTER Giant Horse Printing / South San Francisco, Ca 94080 BINDERY The Key Printing and Binding / Oakland, Ca 94618 Š2010 All rights reserved. No part of this publication can be reproduced without express permission from Rollin Chan.


goodbye


Stage  

portfolio, graphic design, academy of arts

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