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marked with ticket value cards. “Never use hand-written ticket cards on your bins or back wall,” Doyle says. “Bins should always be full and orderly. Usually product is marked left to right and lowest to highest value. Also, many locations do well with specialty showcases designated as all candy or seasonal such as Halloween.” Hill notes that rinks find success with just putting the items out and letting the customers rifle through them to see what they want, as in the case of the different varieties of mochi items. Funtastic Novelties provides its customers with ongoing merchandizing assistance, where customers send a photo of their novelty shop on a Monday morning, and that lets the team figure out exactly what they need, saving the rink operator time. “We Facetime with them and build their order,” Friesner says. “The ones that keep up their shop on a weekly basis are definitely more successful.”

Refresh and Reboot A skating rink should never be content with its novelty prizes, no matter how well they are going out the door. “Items should constantly change,” Doyle says. “Just as a retailer re-merchandises their wares, so should redemption prize operations. Also, you can rotate your product in a specific ticket category. For those rinks who have redemption games in their facility, you know well that by moving your games around your floor that your revenue increases as customers perception is that you have new games.” Kids love things that are new, so it’s a simple formula that if you want to sell more, you need to change more often. “If you want to make more money, you have to change more often. We recommend a rink change at least 25 percent of its product every month, and we have many changing as much as 40 percent,” Hill says. “We have introduced in the past two months over 50 trendy items and a total of more than 100 items.” Friesner says a rink doesn’t need a lot of back stock, but things need to look full and new items should be thrown front and center on displays to keep kids constantly interested. “We change our product line all the time and the rinks should be changing as well,” she says.

Marketing the Wares Social media currently seems to have the highest impact with getting customers through the door in search of redemption prizes. “What kid doesn’t want to be trendy?” Hill asks. “If you want to be cool to your customers, have some cool merchandise.” Friesner believes one employee should work the novelty section and handle it so they can become an 36 /

Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 www.rollerskating.org

Profile for Roller Skating Association International

Rinksider Magazine Volume 28 / Issue 2  

This issue of Rinksider Magazine will cover: Summer Skate Camps Fresh Concessions for 2019 You Versus Them: Keeping up with the competition...

Rinksider Magazine Volume 28 / Issue 2  

This issue of Rinksider Magazine will cover: Summer Skate Camps Fresh Concessions for 2019 You Versus Them: Keeping up with the competition...