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A publication of the Roller Skating Association International

The Official Roller Skating Business Magazine


Concessions for 2019

Nerf Wars How to Turn Your Rink

Kn ow Your Keeping Up with the competition Eye on the Prize

A look at what’s new in novelty and redemption prizes


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NEWS & COMMENTARY CONTRIBUTING WRITERS Lynette Rowland, Lori Lovely, Jeff Couey, Keith Loria, Brandon Willey, Joe Rayes, David Brewer, Sara Hodon, Marcie Hill, Aaron Brink, Michele Wierzgac, John Carrozza



Istock Photos. Businesses are welcome to submit photos for

Jim McMahon

consideration for editorial use to editor@rollerskating.com.

PUBLISHER Lynette Rowland

EDITOR Joe Rayes

PUBLICATIONS COMMITTEE Brian Molony, Kalamazoo, MI, Chairman Cort Wahlig, Newark, DE Jeanne Housholder, Savoy, IL Jeanne Sincavage, Reading, PA Chanel Bellotto, Lakeland, FL

RSA PRESIDENT Jeff Couey, Atlanta, GA

RSA VICE PRESIDENT Cort Wahlig, Newark, DE

RSA TREASURER Brian Molony, Kalamazoo, MI

RSA BOARD OF DIRECTORS Dianne Braun, San Antonio, TX Mark Christianson, La Crosse, WI Rob Gould, Wilbraham, MA Jeanne Sincavage, Reading, PA Chris Finley, Panama City, FL Chanel Bellotto, Lakeland, FL Ed Hughes, Liberty, MO Billy Thompson, Clover, SC Brian Molony, Kalamazoo, MI Gary Englund, Burlington, WA Joe Smith, Hermitage, PA Jeanne Housholder, Savoy, IL Jeff Warrenburg, Antioch, CA

RSA STAFF Jim McMahon, Executive Director Angela Tanner, Assistant Executive Director Tonya Crenshaw, Accountant Lynette Rowland, Director of Communications Sharon McMahon, Director of Membership Services / Achievement Program / Pepsi Programming KC Perkins, Director of Information Technology

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Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2

Must be 350 DPI or greater. COPYRIGHT Rinksider is published throughout the year by Roller Skating Association International. Copyright 2019 by Roller Skating Association International. All rights reserved. Reproduction in whole or part without express written permission of the publisher is strictly forbidden. DISCLAIMER Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the directors, officers or members of RSA. RSA does not endorse, represent or warrant the accuracy or reliability of any of the information, content, advertisements or other materials contained herein. SUBMISSIONS Rinksider welcomes stories, art and photo contributions. All such material must be accompanied by a self-addressed, stamped envelope in order to be returned. ADVERTISING INFORMATION Please contact Lynette Rowland at 317-347-2626 Ext. 107 or email editor@rollerskating.com to request a media kit and rate card. Advertising discounts available for all RSM Affiliate members. POSTMASTER Send address changes to: 6905 Corporate Drive, Indianapolis, IN 46278, Phone: 317-347-2626 or Fax: 317-3472636. Presorted standard at Indianapolis, IN. Subscription is part of membership in Roller Skating Association International. Subscription rate for non-members is $45. Canada: $55. International: $75 MEMBER / SUPPORTER / PARTNER






DEPARTMENTS News & Commentary



President’s Update..............................................................6

Summer Skate Camp for your Skating Center

Editor’s Note.......................................................................7 In Memoriam......................................................................8 How to Boost Sign-Ups with Kids Skate Free ����������� 12 New IHA/USRSS Headquarters................................. 40 Years of Membership Service Pins ................................ 42 Award Winners................................................................ 46 New/Returning RSA Members.................................... 48

Fresh Concessions for 2019

Products from the RSA.................................................. 49 Promo Only Top 20 List................................................. 59 Roller Skating Buzz......................................................... 60 Museum News................................................................. 61


Technology Exciting News from CSA............................................... 54

You Versus Them: Keeping Up with the Competition

Rink Life Making the Most of MySkateRepair.com �������������������� 18 Making the Pepsi Program Work for You �������������������� 22

Keeping Up with the competition


10 Commandments for Inspirational Leaders ������������ 56 5 Reasons to Hire for Skill Over Experience �������������� 58

Know Your Flooring

Marketing How to Leverage KSF Data........................................... 44

Connections Affiliate Members............................................................ 62 Classifieds......................................................................... 66

32 38 www.rollerskating.org

Eye on the Prize: A Look at What’s New in Novelty and Redemption Prizes

Nerf Wars: How to Turn Your Rink Into a Nerf War Battlefield

Coming up next month... • • • • • • • • • •

Pro Shop Digital Signage and Marketing Why Branding Matters In-House Technology Human Resources How to become a Social Media Pro 20 Customer Service Skills Every Employee Needs Handling Accidents Specialty Sessions RSM Highlight: Laser Tag

To advertise, call 317-347-2626 Ext. 107 or email editor@rollerskating.com for a media kit.

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 / 5


President’s Update


s we go into the 2019 RSA Convention, I wanted to take a moment to highlight some of the things that your RSA Board of Directors and staff has been able to accomplish over the last year. They put in a considerable amount of time to make sure that you receive a wide variety of benefits throughout the year to help your skating centers and I hope that many of you have taken the opportunity to utilize them.

country, the RSA has certified 333 coaches in a variety of disciplines. •

Kids Skate Free officially reached 1 million children and provided a fun prize pack for the winning family.

FetchRev offered two months FREE of their Lite Platform for members that gives you unlimited “buy now” offers, automated birthday campaigns, customizable website pop-up and a place to store and monetize your Kids Skate Free customer data.

If you are reading Rinksider and are not a member of the Association, I encourage you to take a moment to check out our website members-only area to see the wide variety of materials and benefits that are available to you should you decide to join. As you’ll see in this issue, we have members who have been with us for 50+ years who know that the success of the industry is a collaborative effort.

The Public Information Committee attended several PTO events around the country handing out materials and educating parents and teachers about the STEM program.

Airgas and the RSA developed a partnership to provide your skating centers with CO2 at a discounted rate.

Thanks to our partnership with FetchRev, members were provided an opportunity to attend the FEC Virtual Summit for free. • Customizable skating passes for your skating center were created by KC Perkins and made for download from the RSA website. • We were able to collect used skates from people around the country to ship to David Ramsey of Southeastern Skate Supply to then ship to Kenya Connection Kids. These skates provide a recreational activity to orphans in Kenya. For more information on how you can donate, visit www. kenyaconnectionkids.org.

Here’s a rundown of what we’ve accomplished. •

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Last June, with the acquisition of IHA and the development of the US Roller Speed Skating Association, we were able to host the first American Speed Skating Championships that was both Live Streamed and covered on the Olympic Channel. In addition, Comcast/Xfinity provided $10,000 in prize monies to the winners: Kelsey Helman, Jazzmyn Foster, Jeilyn Godin, Jarrett Paul, Christian Keesler and Aden Sailor. ASCAP and the RSA came to an agreement on a national contract that provides a significant discount to a large portion of our membership. RSA members were given a voice through a Virtual Town Hall Meeting online where members chimed in on what they thought would be the most fair calculation for their businesses, as a whole. The RSA membership directory was published for members to utilize both in print and online. A special thank you to all of the advertisers who made this possible and to Lynette who put in a considerable amount of time into the book to make it possible. The Kids Skate Free program was made FREE to all RSA members to utilize at their convenience. If you want to sign up to use the program, just visit www. kidsskatefree.com and click on Owners at the bottom of the page. With numerous seminars across the

The RSA Social Media Committee provided numerous educational articles on the RSA website, webinars, RSA Today weekly newsletter and Rinksider Magazine.

Promotions Committee held a Virtual Town Hall Meeting to give members an opportunity to weigh in on the committee, promotional calendar ideas and more.

• •

National Roller Skating Month campaign posters went out and free downloadable and editable files were made available on the RSA website for members to use in their skating centers. This included coupons, posters and social media tools. The Small Market Rink Committee hosted several virtual roundtables and webinars for members to help them with their marketing efforts and assessing their SWOT strategies (Strengths, Weaknesses, Opportunities, and Threats). IALDA attorneys held a Safety and Risk Management Webinar.

• The RSA Convention Committee came up with a new concept to have the event exist without overlapping seminars and will introduced a new series of trade show seminars called Vendor-cation where members can learn quick tidbits of information in 15 minute seminars throughout the event. •

John Formica hosted a free webinar for members teaching them how to create a positive approach to lead and win over your customers.

Several new products were made available (see page 49 for details), including new roller skate bags, pencils, thank you cards and more.

As you can see, the staff and board of directors has been hard at work throughout the year working for you and we hope that you’ve been able to take advantage of the services we provide you and your businesses. If you have any questions or suggestions, please see me at the RSA Convention and Trade show or email me at any time at jeff.couey@comcast.net. All Skate Forward! Jeff Couey RSA President

Today’s Family Fun Digital Magazine launched providing contact with 500,000 parents.

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2



Editor’s Note


ell? Spring is finally here! Or is it? I know many of us have experienced some pretty strange weather in recent weeks. Although my seasonal allergies don’t, I certainly love seeing blooming dogwoods and Easter lilies! It always feels like a time of renewal for me and I hope you get some sense of that as we welcome more consistent, warmer weather. We have some exciting and interesting features in this issue: •

New to us this issue is Aaron Brink. His article examines how to boost sign ups with the Kids Skate Free program.

David Brewer highlights CSA Business Solution’s Cash Discount program.

Greg McGuire informs us about leveraging data from Kids Skate Free to improve return visits.

Lori Lovely covers topics on knowing your flooring, summer camp partnerships and programs, what’s going on in the concessions industry and how to look at your competitors to up your marketing game.

Sara Hodon’s articles feature the ever popular Nerf Wars and teaches readers about the RSA Pepsi Program and how it can save your skating center money.

Keith Loria covers the latest news relating to novelties and redemption prizes, as well as how the RSA’s My Skate Repair software program can help you cover your bases when it comes to liability.

John Carrozza shows you tips on why you should hire for skill versus experience.

Michele Wierzgac digs needs to explain the 10 commandments of an inspirational leader.

We’re also announcing some exciting news on IHA, as well as how to win up to $4000 at the RSA Convention with the National Museum of Roller Skating raffle. You’ll also get to learn all about this year’s award winners presented at the RSA Convention.

Please enjoy this issue and feel free to reach out to me at rinksider@rollerskating.com with any suggestions or ideas.

Keep rolling!

Joe Rayes Editor

FEATURE AUTHORS LORI LOVELY Lori is an award-winning syndicated writer, editor and photographer whose byline has appeared in a wide range of local, national international publications. A recipient of the 1999 AIDServe Superstar Award, Lovely is a long-standing PETA member and was a 25-year member of CARA Charities. In addition, she runs Montrose Farms where she raises alpacas and chickens. Lori can be reached at lori@montrosefarms.com

KEITH LORIA Keith is a freelance writer with more than 15 years experience writing for everything from the Bowling Center Management Magazine to Billiards Association of America. He’s met and interviewed celebrities from William Shatner and Kristen Chenowith to heart surgeon pioneer Marc Dedomenico and Pez Candy CEO Joe Vittoria. He can be reached at freelancekeith@gmail.com.

SARA HODON Sara Hodon is a freelance writer based in northeast Pennsylvania, where she lives with her family, including two very spoiled Labrador retrievers. Her work has appeared in G.I. Jobs, Pet Business, History, Souvenirs, Gifts, and Novelties, and Tourist Attractions & Parks, among others. She received her English degree from Lebanon Valley College, Annville, Pennsylvania. Besides writing, she is an avid reader, music lover/concert goer, and traveler. Growing up, she spent many Saturday afternoons at the roller rink.

BRANDON WILLEY Brandon Willey is the CEO of FetchRev and has broad knowledge of the local digital marketing ecosystem with extensive experience in email and search marketing, social media, retargeting, geotargeting, segmentation, automation, machine learning and more. He can be reached at brandon@fetchrev.com or by calling 855979-7833.

DAVID BREWER David R. Brewer is the CEO of CSA Business Solutions, a merchant services and payment solutions provider based in Smyrna, Georgia. David has been working in the merchant services industry for more than 20 years and is dedicated to helping his customers improve their bottom line by reducing their costs. He can be reached at dbrewer@csamail.net. Website: CSABusinessSolutions.com.

AARON BRINK Aaron Brink is a part-time writer, full-time computer guy, and dabbles in board game design and songwriting when inspiration strikes. With more hobbies than gray hairs, skating has remained a consistent favorite for more than 35 years. He can be reached at aaron. brink@gmail.com.

Join us online today.

Join more than 500 roller skating rink owners on our Facebook group at www.facebook.com/groups/16235807289 Must be an RSA member to join. www.rollerskating.org

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IN MEMORIAM In every weekly issue of Roller Skating Today newsletter, we publish up-to-date information from members of those we have lost in the roller skating community. If you have information you would like to share here or in the newsletter, please email to editor@ rollerskating.com for inclusion. WILLIAM “BILL” SPOONER We recently learned of the passing of William “Bill” Spooner. A resident of Battle Ground, Washington, Spooner’s career in the roller skating industry began in 1958 and continued on from the time he was an official judge at the age of 15. Bill’s accomplishments included: •

Member of the USARS Distinguished Service Hall of Fame

Charles Wahlig Memorial Life Membership

Gordon B “Budd” Van Roekel Lifetime Service Award

USARS Board of Directors Member

Past Chairman of the USARS Board of Directors

Past USARS President

Secretary/Trustee of the US Foundation for Amateur Roller Skating

The family has requested that memorial donations be made to the United States

Foundation for Amateur Roller Skating. Further information will be provided as it becomes available. IONE L. BALL We are sad to inform you of the passing of Ione L. Ball, mother of Jim Ball of Sure Grip International. Service information is below and any additional details that become available will be provided in future RSA newsletters. Services were held at Hillside Chapel in Whittier, CA on April 6, 2019. FRANCES JEANNE LANHAM Frances Jeanne Lanham, 81, of Clarksburg, passed away Saturday, March 9, 2019 in the United Hospital Center. She was born in Clarksburg on November 9, 1937, a daughter of the late Joseph Ralph Benincosa and Madeline Ruth Curry Benincosa.

Her husband, Walter Warren Lanham, whom she married June 7, 1958, resides in Clarksburg. Surviving are her two children; one son, Walter Joseph Lanham and wife Angela of Bridgeport, one daughter, Jan L. McNemar of Clarksburg; three grandchildren Johanna Victoria Garrett, Jennifer Nichole McNemar, and Nathan Joseph Lanham; two great-grandchildren; Kali Faith Brown and Hudson Ray Tucker as well as one brother; William J. Benincosa and wife Lois of Nutter Fort; one sister-in-law, Patricia Reed of Stonewood, as well as several nephews. She was also preceded in death by her brother Anthony Charles Benincosa. Mrs. Lanham was a graduate of Morgantown Beauty Academy. She was vice president and co-owner of Bridgeport Skateworld. She was a member of Freedom Southern Baptist, Lifeway Bible Fellowship, as well as a member of the Roller Skating Association for more than 30 years. Services were held at the Amos Carvelli Funeral Home on Wednesday, March 13, 2019. Interment was held at the Floral Hills Memorial Garden. Expressions of sympathy may be extended to the family at amoscarvelli.com a service of Amos Carvelli Funeral Home.

Free Access for All RSA Members Call Today For Your Login Information! HR360 (www.hr360.com) is the one attorney-reviewed website you need to guide your company through hiring, managing and terminating employees with easy-to-use tools and forms. From supervising employees and staying current with Health Care Reform, to complying with federal and state labor laws, HR360 stays with you every step of the way. To sign up for your free $395 value member login, email membership@rollerskating.com and ask for your login credentials. You will then have access to 500+ documents and unlimited information for your business.

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How to Boost Sign-Ups with Kids Skate Free


othing perks up the ears of a budget-conscious parent like the word FREE, and Kids Skate Free (kidsskatefree.com), a Roller Skating Association program, helps to drive traffic to skate centers and grow their marketing reach and allows skating center owners to take full advantage - completely free for RSA members. Making the most of it requires drive and creativity and we spoke with owners who had some ideas to help leverage this fast-growing advertising tool.

pushing 10,000 kids names in my database and I don’t think I could afford to buy that mailing list.” “What Kids Skate Free does for us and for anyone who uses it is it gets the kids in the door,” said Cindy Anderson of Funquest Family Fun Center in Lynchburg, Virginia, “The other thing that Kids Skate Free does for us is that everybody can set their own guidelines. That’s the beauty of the program is that it’s not one-size fits all.” The flexibility of the program is one of its primary draws for center operators. They can decide for themselves how to use the program to drive traffic when and where it is wanted. The program dates and other parameters are set by each center to fit their own needs and style. Choosing which sessions are valid, for which ageranges the program applies, and whether or not children must be accompanied by a parent also

Kids Skate Free is a media marketing program originally started by rink operators. It was acquired by the Roller Skating Association in 2015. Since that time, the program has grown to include over one million registered children from dozens of skate centers across the United States. Parents can register up to four children per email Utilizing Kids Skate Free address who each passes on nights that would receive two free otherwise be slow helps you passes per week. increase foot traffic and

Free for RSA members, the program provides marketing support for participating rinks such as audio spots, posters, postcards and other materials available for purchase. The primary benefit, however, is access to highly valuable customer data which can be viewed and sorted from a web-based dashboard.

revenue. Giving away free passes to get in the door just means that the money originally used on entrance fees will then be used on snacks, games, or in your pro shop. Plus, even if the parents don’t complete the process with the $4 annual administrative fee, the program has already collected their data, which you can then import into your Constant Contact account for future marketing.

Ed Hughes of Northland Rolladium Skate Center in Liberty, Missouri sums it up, “It has given me the tools to do more mass marketing, email marketing. Also, it helps increase our social media presence and it’s created an excitement and a buzz about roller skating. I hear a lot of rink operators say they don’t want to give anything away for free, but I’m telling you the free passes that are redeemed are miniscule compared to the value of the marketing data I have now. That in itself is priceless. I’m

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Written by: Aaron Brink

lends a lot of creative freedom when trying to boost sign-ups.

Postcards for Everyone Central to most Kids Skate Free marketing campaigns are the full-color, two-sided glossy postcards they make available to members for purchase. They provide an inexpensive and effective way to spread the word about the program’s availability. Cross-promotions also become very easy with the customized cards. “You need to be promoting the program outside your facilities, at schools, at events. We promote it to kids at our birthday parties and any kid who walks in our door under 10 we hand them a flyer and tell them about it. It’s more important for us to go outside the facility. We go to the library, anytime a school gives out a free pass, which we do during all of the breaks and in the summer we send passes out to all our schools. On one side is the Kids Skate Free postcard and the flip side is their free pass (see picture). So because I’m giving the school the free pass they’re handing it out but they’re also marketing my Kids Skate Free to every kid in my area.” said Anderson. Hughes has a similar approach, “We’ve done several trunk or treats at Halloween. We’ve done a homeschool expo, [and] several other business expos where we passed out the postcards. I always pass out the postcards when people are paying full price admission. They get their ticket and a postcard promoting the program.”

Reciprocal Marketing Mutually beneficial relationships with local businesses, schools, libraries, civic organizations and groups of all kinds can be used to advertise the program. Anderson insists,

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 www.rollerskating.org

NEWS & COMMENTARY “Partnering with somebody like the library or your schools, any time you can let someone else advertise for you is a benefit. There’s more credibility for your business when someone else promotes you. The promotion we did with Texas Roadhouse, we also did with TGI Fridays. Basically, it was the same thing, the Kids Skate Free postcard. They put the postcard in all of their kids meals. In exchange for that on all of my Kids Skate Free passes every week there was a free kids meal coupon to that restaurant. I’m advertising for them and they’re advertising for me.”

Offset the Cost Parents are charged a one-time four dollar fee when they register their email address with the program. These fees are used to maintain and improve the website. Complaints about this fee from the customers are few and far between, but it does provide an opportunity for a signup boost. You can reduce or reimburse the cost of sign-ups for your new customers by offering food, skate rentals or even leveraging your other attractions. “What we do to offset that is [have new participants] register between this date and this date and we gave them four dollars in game tokens. So it didn’t cost them anything. You can do this anytime you want to do a boost to your

Kids Skate Free [registrations],” Anderson said.

Targeted Emails The Kids Skate Free website allows members to view the data collected from sign-ups in a number of useful ways. Ads can then be tailored to a certain demographic or for a specific community. Hughes spoke highly of this ability, “It’s been a great marketing tool for us. Email marketing [and] targeting my marketing. Say I want to market to a certain community I just [sort the customer data] by zipcode… That’s the magic of the program.”

people say don’t do mail-outs. If it’s marketing, use it.” The owners we spoke with have all been told by their customers that for some families, if it were not for Kids Skate Free, they would not be able to afford to enjoy our favorite active hobby. Of course, the most important way to take advantage of a free-admission promotion is to do what skate centers do best and entertain the guests who come through their doors. Anderson agrees, “If it’s not a fun experience they have no reason to come back, even if it’s free.”

Traditional Marketing Direct mailers and other traditional marketing approaches are falling somewhat out of fashion in this age of social media but they are a tried and true way to reach the target demographic. Don’t discount their ability to help boost awareness of your implementation of this program. Anderson’s approach is to try it all, “It’s hard to measure [the success of a promotion]. You never know, you have to throw a lot of spaghetti at the wall and see what sticks. Traditional marketing channels, social media...are all spaghetti on the wall. If my flier is on the kitchen table, I can get to that kid without going through the mom. Some



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Written by: Lori Lovely

ummer camps are lauded for teaching children skills through fun activities and hands-on experiences. They impart leadership and communication skills while encouraging young people to become responsible, resourceful, fair and trustworthy.

Camps also provide safe, educational environments for kids during school breaks. Sending kids to camp avoids them going home to an empty house, says Angie LeBlanc of AYS, Inc., which provides before- and after-school programs in their schools. They also host camps during school breaks and summers, serving 45 schools in 6 districts in central Indiana for ages 5 and up. The all-day summer camp program at AYS features a “core curriculum for learning and fun,” LeBlanc says, which includes weekly themes and field trips. She believes there are many benefits to their business model. First is convenience; the children are already in the building during the school year, making it both more familiar for them and easier for parents to arrange pick-up or rides home afterwards. “They know the location.” Another benefit of AYS running its own summer camps is that the staff undergo background checks and training that includes First Aid, CPR and early childhood education. That should reassure parents that their children are in capable hands.

Skate Camp That’s not to say that a skating rink can’t also be staffed with licensed child care providers. Licensed for school-age children with a 15:1 ratio of adults to children, per requirement, with a minimum of six on staff at all times, Wheels Skate Center in Odenton, MD, has been managing its own camps for seven schools for 20 years. “We do [a summer camp for] 80 of our own kids as part of our before- and after-school program because families need coverage year-round,” says Pam Muegge, director. Others are welcome to drop-in using a pay-as-you-go plan per day. “We provide a benefit for anyone in the community. We offer quantity and quality.” Campers skate from noon until 3 p.m., with lessons and floor games included, but Muegge says the group also takes “a lot of field trips” to local destinations and they participate in a variety of activities from bowling to martial arts. “Our summer camp provides exercise and socialization.”

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Advantages of summer camp Camp provides children with a community of caring adults who nurture experiential education that results in self-respect and appreciation for human value, says a spokesperson for the American Camp Association. The ACA is a national organization with more than 12,000 individual members and 3,100 member camps. The organization provides advocacy and evidence-based education and professional development, and is the only national accrediting body for the organized camp experience. ACA accredits approximately 2,400 diverse camps nationally. Accreditation provides public evidence of a camp’s voluntary commitment to the health, safety and overall well-being of both campers and staff.

Benefits for families include:

All these costs will have to be calculated into your profit/loss statement. Other costs include snacks, materials for activities, transportation for field trips and sports equipment. Although federal grants are sometimes available, few rink owners pursue them. In fact, the ACA conducted an online survey in 2010. Of the 228 accredited camps that responded, 88% do not partner with their school districts on educational grants. Nevertheless, the survey revealed that the top reason for offering school group programs is to generate revenue. Partnering with schools as part of their summer school programs can increase recruitment because of the marketing reach of the schools.

Sign-up There are many other ways to market a camp: social media, print media, word of mouth, open houses and camp fairs are some of the common ways camps get the word out on their programs. In addition, the ACA has a tool, Find a Camp, that connects over 1.2 million families with camps each year. Families can search for camps by location, cost, activity, session length, and more. If you have a roller skating center, it’s free to list your summer camp here. It’s also a good way for you to find camps to reach out to to bring skaters to your rink.

• A day at camp gets kids off the computer and TV. • Healthy snacks are provided by most camps. • Learning opportunities are offered through engaging programs. • It’s better than a babysitter. • The kids’ friends are there.

The ACA believes there is a camp for every child. When searching for the right camp, the organization suggests asking important questions. “The most important question is: Is the camp accredited by the American Camp Association? ACA accreditation assures parents that camps have voluntarily met health and safety standards through a peer review,” says the spokesperson.

Benefits for rink owners include: • Kids and their families come back to skate. • It’s an excellent marketing opportunity.

Other questions to ask include:

• It fills slow times.

• What is the camp’s philosophy and program emphasis?

• It boosts concessions sales.

• What is the camp director’s background? Muegge says Wheels Skate Center developed programs to broaden their market. “Our childcare room at the rink is used as a church, a ballet studio, for figure skating, ballroom dancing, martial arts, jazzercise, cooking and reading.”

• What training do counselors receive?

A 2017 Programs Report by the ACA reveals that 79% of accredited camps own the facilities they use, while 14% pay rent for a camp facility. [We] “cannot speak to why a program is doing one or the other, but there could be real estate, financial, location and other implications that go into a camp’s decision.”

• How does the camp handle homesickness and other adjustment issues?

• What is the counselor-to-camper ratio? • What are the ages of the counselors?

This one time in skate camp…

While most camps provide, at a minimum, snacks and some offer breakfast, many require children to bring their lunch or buy at the concessions counter, which can contribute to concessions revenue.

Camp checklist How to Start a

Summer camps are popular. According to Simply After School, 14 million people attend summer camp and 50% of camps are 90-99% full. They can be lucrative: well-run camps typically see a profit margin between 25-40%.

Summer camp creates lifetime memories and friends. It imparts skills and develops habits. People want to keep the good times going and want to revisit scenes of happy memories. Whether a rink puts on its own summer camp or hosts field trips from other camps, it plants the seed in the minds of youngsters who may become skaters – and customers – for life. “If we get kindergarteners, we keep ‘em until Grade 5,” Muegge concludes. of precautions and safety measures might even be required for licensing or insurance purposes. There may be other plans a camp operator will want recorded, such as training. “It is so important to have qualified and competent counselors to run the camp,” Gould says. “Having a training plan in place is key.”

as part of your license and be available to field questions over the summer.


Consider the importance of child care, Gould advises, and to what extent you want to provide it. “The outlines that are required are usually a sensible means to care for children. Some may seem outrageous, but in the end, they are there to protect the kids from unprofessional organizations or facilities that may be unfit to house children for long periods of time.”

Written by Lori Lovely

But, before deciding to host a summer camp, consider the requirements. Your business plan must be adapted to include a new program, additional staff who must undergo background checks and special training, diversified marketing and different risks. It will have to be licensed and there are federal, state and local laws you must comply with. You must be accredited and obtain additional liability and medical insurance coverage. www.rollerskating.org


ids love summer vacation from school, but in an era when parents work outside the home, finding wholesome, safe, dependable child care with structured programming during the months-long break from school is a challenge. Matching the needs of parents for quality summer child care with the goals of roller skating rinks to increase revenue during a traditionally “flat” period can be a worthwhile endeavor for many rink operators. It has become an integral part of business for Charlie Kirchner, who owns three rinks in New Jersey: Deptford Skating Center, Cherry Hill and Mt. Laurel. He started a summer day camp at his Deptford location 20 years ago to add income, he reveals. “Summers are dead; no one comes for general skating, so I decided to try it.” More recently, Jerri Turner did the same thing at her facility, Rollin’ 253 Skate & Community Center in Tacoma, Washington. “I started a camp in 2014 because I wanted more business during the day.” For both of them – and countless others – it has paid off. “If you get just 10 kids a day at $50 a day, times 10 weeks, it adds up,” Kirchner calculates. “It’s better than groups.” It had a domino effect on Turner’s business. Although some campers arrived not knowing how to skate, she soon filled the competitive speed team and increased pro shop sales. “Parties are

huge,” she adds.

Getting started: what’s in a name? The first step may be figuring out what to call your summer program. The term you use – camp or program – might be a matter of licensing. “Some towns can be strict on using the term ‘camp’ and may not allow you to use it if you are not licensed,” says Rob Gould, general manager of Interskate 91 South in Wilbraham, Massachusetts. Some states, counties or local municipalities require you to get a license to operate a camp. For example, Massachusetts requires a license in order to use the term “summer camp.” If the term “summer program” is used to avoid licensing, activities like hiking, horseback riding, archery and swimming are forbidden. Gould’s facility is licensed with

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the town and always has been, even before he started a summer camp, so it is listed as a camp, but he says he knows of some skating centers and other venues using alternative terms like program or club to avoid the licensing “headache” and fees. The licensing lists all the requirements for camps. Most states have specific rules for the operation of facilities that serve children and require some level of government oversight from agencies like the Department of Children and Family Services, Department of Public Health or other regulatory agencies. Because approvals can take up to a year, plan ahead. A medical advisor, nurse, pediatrician or doctor must approve the medical plans you submit

Licensing may be necessary due to public health issues, but Turner says that in the State of Washington, organizations can hold up to 12 consecutive weeks of camp before having to contact the Department of Social and Health Services for licensing. You may also want to check with the local municipality, township, county or state agency responsible for issuing zoning permits and variances to ensure that you are properly zoned or permitted and that your camp is operating within legal parameters.

Making a plan “It was trial and error in the beginning,” Kirchner recalls. Instead of drafting a formal business plan, he incorporated ideas his counselors brought from other camps. “It was haphazard,” he confesses. As he went along, he made adjustments.

Kids from the Rollin’ 253 Skate and Community Center summer program stop for a quick photo during their day of roller skating fun. www.rollerskating.org

Kirchner’s success to the contrary, the American Camp Association recommends approaching a summer camp start-up the same way you would when starting a business: write a business plan covering the next 3-5 years. Details are important: staffing, finances, risk management, employees (write job descriptions and check local employment laws), create a philosophy, design programs and define goals and actions. A written business plan and/or a written set www.rollerskating.org

He has also written a parent handbook detailing all the expectations of the campers as well as the parents. It is updated every year and provided to parents at the time of registration. The handbook. Before the season begins, Gould also documents a plan for all the activities of the summer, laid out day by day, week by week. Each week is also themed, he notes, so the games activities and field trips are all planned ahead of time to coordinate. Similarly, Kirchner provides families with a packet when they register for camp. It includes medical forms, a copy of the discipline policy and an enrollment form. Parents can book their choice of 55 days during the summer, as long as they meet a minimum of 10 days.

Goals Part of the business plan should include goals for the camp. For Gould, that means maintaining sales at a level that supports the needs of the business and helps keep staff employed during a period when skating attendance drops dramatically. “The goal of Interskate 91 Kids Camp is to use our facilities and staff to help the campers enjoy their summer and create new experiences. We will provide many activities in both small and large group settings under

Kids at several skating centers owned by Charles Kirchner participate in other activities during their summer program. Volume 25 - Issue 3 / Roller Skating Business Magazine / 49

Looking to find out how other skating centers started their summer camps? Read the article titled “How to Start a Summer Camp Program” in Volume 25 / Issue 3 of Rinksider (formerly Roller Skating Business) Magazine here: http://tinyurl.com/ Rinksider253.

Rinksider - The Roller Skating Business Magazine |

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h s e r FConcessions for 2019 Written by: Lori Lovely

Concessions at a roller rink used to consist of soda, popcorn, candy, hot dogs and nachos – most of them pre-made and ready to serve the masses immediately. Food service was a utilitarian afterthought that was secondary to the skating experience. Eventually, they added pizza. Today, some rinks have embraced the dynamic food service environment by upgrading to woodfired pizza and expanding their menus to include wraps, hummus, toasted ravioli, cheese sticks, Philly cheesesteak sandwiches and other upscale items.

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experience, which includes premium food and beverage.

Food and beverage is becoming an ever-more important aspect of business for entertainment venues. “It is very apparent that the expense of operating a facility has become so deep, a secondary revenue stream is important,” observes Larry Etter, director of education for the National Association of Concessions. That revenue stream is typically food and beverage. “No one goes skating for the food; it’s a secondary money maker.”

“People go for the entertainment, not the meal.” That said, he points out that it’s important to offer something unique that they can’t get elsewhere. “You can microwave popcorn at home. Broaden your menu to find something different to entice people to spend money.”

He emphasizes the difference between percentage profits and dollar profits. “Fifteen percent food cost is the goal. If you do $5,000 a night in sales with a 20% food cost, that gives you $4,000 in the bank. If you do $10,000 a night in sales with a 30% food cost, that gives you $7,000 in the bank. Restaurants get it. Rinks need to.” Operating expenses to run a building are high. Concessions can make it up on cost because of the high margins, Etter believes, and the fact that typically, minimum wage earners work in concessions. “I’m not sure it’s as true for skating as it is for stadiums and other venues,” Etter continues, adding that any outlet that offers vending – no labor, no theft, all cash – probably doesn’t rely on the supplemental income as much. But it’s changing, he says, with cafes serving iced coffee “The trend is to extend the menu to drive revenue.”

UPSCALE “Menus have become culinary,” states Etter, who unofficially replaced the term “concessions” with “recreational food service.” But, he cautions, that fancy menu requires a skill set. “The labor force needs to diversify.” According to QSR, stadiums and other venues have begun recruiting executive chefs, mixologists and even pastry chefs. They’re also purchasing the latest high-tech equipment for their kitchens: ventless hoods, grills, fryers… While it’s unlikely that rinks will hire bartenders and pastry chefs, the idea of experts creating exceptional food is transferable. The shift from a “feed the masses” mindset to the idea of delivering quality cuisine and service occurred when stadiums started adding club levels and introduced the idea of hospitality to sporting venues. “Save the basics for the drive-in,” Etter advises.

Even if it’s “just” pizza, it can be special. “Pizza is the universal meal,” Etter says. “It’s easy to serve, keeps its texture and is shareable.” It’s a good – and popular – choice for birthday parties. But all pizza is not created equal. “Who has the best pizza? It becomes a competitive edge.” Etter refers to a Malco Theaters Inc. movie theater in Dallas that recently opened. “Its competition is Netflix: streaming. People can be comfortable at home, watching a movie, eating anything they want, spending less. So, how do you get people to come?” The new theater attracts a “big crowd,” he says, because it features reclining seats, a bar – and because it has the only woodburning pizza oven around. Celebrity chefs can also attract an audience, but so can serving unique or local favorite dishes. Local, fresh ingredients and gourmet selections are replacing traditional concessions menus at many sporting facilities. Local, sustainable, organic and hormone-free are menu buzzwords. The Sports Business Daily suggests that customizing the overall fan environment through upscale and varied menu choices, flexible dining concepts and mobile technology will engage guests. The Food Service Directory observed a trend for appetizers, upscale entrees and plated desserts. New York City offers ipic, an upscale cinema chain with plush seats, gourmet food and cocktails and in-seat service. “Some people want service and exclusivity,” says Etter, who estimates that “tickets cost $80 for a blanket, soda and popcorn.” Ultimately, he says, there are many ideas about how to increase the experience, but too many venues don’t follow through with quality and service. “That’s the challenge.”

CHALLENGES SPECIFIC TO SKATING RINKS Etter says he used to “preach cross-pollination of all industries, from movie theaters and convention centers to airports,” borrowing ideas from one to serve another in order to refresh a company’s brand. But skating rinks are different from other venues, likes movies and stadiums, where people sit side-by-side, staring at a focal point.

“It’s all about the experience,” he continues. “The menu has to fit the experience.” He calls it the deep-fried twinkies effect. Yes, it’s state fair It might seem that skating rinks have an unfair food, but you eat it only once a year. The principle advantage because they have a captive audience, is the same when going out to any kind of venue: but skating is active. “People are moving all It’s treat night. The trend indicates that people the time.” There may be less time spent in the want an experience. They want the total “fan” www.rollerskating.org

concessions area, and when skaters do come, they may only want to “refresh themselves with a beverage,” Etter says. When skaters do eat, there’s more of a social aspect than there is at typical entertainment venues because they sit with friends around the table. Millennials like groups and sharing, Etter states. They also like electronics: phones, texting, social media. They need Wi-Fi. Savvy rink owners use it too, for cashless sales, filling orders and other innovative options.

KNOW YOUR AUDIENCE There is a direct correlation between the audience/market/demographics and the menu, which is why it’s critical to know who comes to your rink. Before drafting a swanky menu, it’s important to remember that some items are perishable, but popcorn lasts (almost) forever. “Understand your audience,” Etter urges. “Know your demographic.” For example, he says, a lot of rinks are babysitters on Friday and Saturday nights, so you probably don’t want to serve beer. There are, of course, multiple levels of audience that can be catered to on different nights. Identify niche markets. Hosting a roller derby league may encourage a rink owner to serve beer. Millennials typically look for healthy, vegan and gluten-free options. According to the Food Service Directory, venues like the zoo saw numerous requests for healthy food options. Similarly, the Sports Business Daily acknowledges the push for healthier options, while admitting that hot dogs, peanuts and pretzels remain top sellers at stadiums. But even those hot dogs are changing. Accountability, sustainability and transparency are attributes customers look for today. Aramark is reportedly exploring the idea of hydroponic gardens, according to QSR, and recently introduced a compostable peanut bag at the Kansas City Chiefs stadium. “Supply chain traceability is the next big wave,” QSR reports. Cage-free eggs, sustainable seafood, tuna from a supplier that provides information on the boat that caught it – because some consumers want to verify claims about their food. “Sell what people buy,” Etter suggests. That advice, however, cuts both ways. For example, he recounts the tale of a theater with burgers and chicken breast sandwiches on the menu. After adding an option for gluten-free buns, it sold none. Nevertheless, all sources agree on the importance of providing options for customers with food allergies, special diets or dietary preferences. Find a need and fill it. “Finding that need is the hardest part,” Etter acknowledges. The bottom line is to know your market and serve it.

Rinksider - The Roller Skating Business Magazine |

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Making the Most of the MySkateRepair.com Program for Your Skating Center


Written by: Keith Loria

ySkateRepair is a web-based program that helps rinks track when the skates go in and out of the skate room for liability purposes. KC Perkins, information technology director for the RSA, developed the program and as of early April, 106 skating rinks have begun utilizing the platform.

“Our customer’s safety is critical,” Knepshield says. “We do a quick inspection of all skates at the time of the rental. The customer sees this process, which is important. However, a worn wheel or burned“One of the largest issues with insurance claims out bearing doesn’t is dealing with maintenance, and the reason this always get detected. program is important is because it eliminates a So, having a scheduled need for a paper trail so you’re not lugging around maintenance process notebooks,” he says. “You can store information complements the daily from any accident in a cloud drive, so if you need inspections. We use it for trial purposes, you can pull that information. the system’s list of You can also upload any file documents, which maintenance and repair takes the issue of tampering out of the equation items as our inspection because everything is tracked.” check list.” Reminders are also sent every three months to Most insurance maintain the skates so inspection is always up to companies set a date. Inventory can also be tracked for parts used standard on how often and it helps an operator know what to order and rental skates should if there’s an uneven pair due to a skate being lost, be inspected and can stolen or used for parts. deny claims based on Perkins explains that skate inspections are done inspections not being completed, so that’s by skate type and size and any that don’t pass another strong reason inspection are logged accordingly. An employee he gives for using this then attests to the fact that all inspections were system. completed within that size and a computerized record will then automatically be placed on every Ed Hughes, owner of skate within that size. The employee would Northland Rolladium then repair the skates as needed and log those Skate Center, Liberty, accordingly. Missouri, says the center has already maintained Once the MySkateRepair program is set up, inspecting and repairing can be done simply on an paper records of skate maintenance, iPad or any other electronic device either in the though that became skate room or at personal computer in the office. cumbersome and Fred Knepshield, owner of Valarena Roller hard to keep up. Once Rink, North Apollo, Pennsylvania, notes the the software for the My Skate Repair program has added a higher MySkateRepair program level of organization and discipline to his skate was introduced, he was inventory and maintenance processes, replacing quick to jump on board. an Excel-based skate inventory list and a manual “We spent probably maintenance tracking and reporting process. 3-4 weeks of going “The system is easy to use and requires through our entire minimal effort for data entry and recording skate rental rack, numbering maintenance details,” he says. “I like the way the skates and putting the system provides alerts for skate inspections. them into the system, My skate room staff now asks me, on a regular and now I have one basis, to see a report on what skates require an gentleman who can inspection. I greatly appreciate their proactive maintain it all, and it’s energy for this non-glamorous task. made the job a heck of a He also appreciates that the system is endorsed lot easier,” he says. “Alerts will come up letting us by the RSA and the insurance provider JBL know when things are Trinity Group. due for inspection, so

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The program gives users the flexibility to keep track of every single skate, inspection reports, accident reports, removed skates, skates summary and more.

Volume 28 / Issue 2 www.rollerskating.org

RINK LIFE we don’t have to constantly go through checking every size; we just do them as needed when they come up.”

accident in case you have to have them recalled or have someone else look at them,” she says. “This program makes it really easy to organize our 600plus pair of skates we have in inventory.”

Things don’t get overlooked and it allows the center to keep up with any issues that might creep Additionally, it lets her track how many skates up with a skate. of each pair are available and alerts her to when things need to be done. Although Northland Rolladium hasn’t needed to utilize the system to help in any legal matters, “The RSA gives the members tools to use and Hughes says he would have loved to have had this was one of those that everyone should be something like this in the past when an older utilizing,” Bellotto says. “And it can do so much gentleman fell and broke his leg. more than just organization. It allows us to access some important information that we may need to “I immediately grabbed the skates and maintain later for a judge if someone decided to quarantined them and a few weeks down the do a lawsuit against us.” road, they filed a claim, saying the plate broke,” he says. “The plate didn’t break. And there were For example, Lakeland Skate World now enough holes in their story that a judge ended up files all of its accident reports using the throwing the case out, but now if something like MySkateRepair program, uploading video of the that happened, I could use the serial number of actual accident. the skate and get the record and show proof that “We’ve had to pull up stuff on it and it’s been nothing is wrong with that skate. It’s all about risk great. If you can’t get the information you need, management and saving insurance dollars.” it’s a problem, but this is a very easy system to Chanel Bellotto of Lakeland Skate World, use,” Bellotto says. “My staff knows that when an Lakeland, Florida, was interested in the program accident happens, they need to get information mainly because of the organization that it offers. and upload stuff so it’s all secure and we can get it when we need it.” “We had not marked the skates or given them codes or IDs and I’m not sure of how many rink Unlike the old way when an accident report owners really do that, but when you have an form would just go to Bellotto’s house and she accident, you need to mark those skates somehow would file it away in a file cabinet, and now and know which ones were involved in the everything is input into the system.

“And in the past, we didn’t have video because we didn’t have a place to store it,” she says. “Now, our system in place has video uploaded with the accident report form in every case. It’s an extra barrier of protection.” The program is also very easy to learn and Bellotto and her staff have had no difficulties getting things to work properly. Rink operators can also mark skates as missing or destroyed so that the inventory of skates is always accurate, making placing orders with a skate vendor easier. Perkins says in today’s age, documentation is imperative and you want to make sure you are covered for anything that can happen. “If you don’t document it, you’re at fault,” he says. “More insurance companies today are looking for this type of system because it makes their job much easier.”

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Making the Pepsi Program Work for You


ncome and expenses are always a major concern for cost-conscious rink owners and operators. Fortunately, thanks to RSA’s longtime partnership program with Pepsi, rink owners can enjoy tremendous cost savings and, in turn, promote their support of a major corporate sponsor. In other words, the Pepsi program is a win-win for everyone. As part of this program, rink owners and operators see savings on their fountain drinks and receive on-site support several times a year. “If they are a member of the RSA, they can be on our Pepsi contract. Pepsi offers our members a $500 sign-on bonus for a 7-year contract. With that contract they receive a rebate of $1.90 per gallon of syrup, which comes out to $9.50 per 5-gallon bag in the box. They also receive two preventative maintenance calls and three free service calls on their equipment per year,” explains Sharon McMahon, Director of Membership Services and Achievement for the RSA.

in the Pepsi program for over 30 years and says he’s never had any issues. “The main reason we participate is because the price and rebate is good,” he explains. “In our area, the service is great. I have a good local bottler. Being part of the national program, they have to come out for a service call within a 4-hour window of the call. On the weekdays they’re very responsive, but of course, if anything is going to break, it will be on a weekend!”

Written by: Sara Hodon

is the largest independent bottler in the country, based out of Lexington. For us, we actually know the people who own our local bottler. I participate in the program so rink owners in smaller markets can have the opportunity to have new, gently used or refurbished equipment. The program helps smaller markets and rinks, and that’s important to us.” Champa says the cost control is also a big advantage for rink owners. “The program does a couple of important things. Your bag and box are going to go up a certain percentage every year,” he says. “Your manufacturers have been facing price hikes on raw goods for years. There have been some cost controls with the program. You’re going to have slight increases but if you didn’t have the protection of the contract, you’re going to have price hikes.”

Hughes notes the service calls typically take a bit longer on weekends due to lighter crews, but overall, he’s been happy with the program. “I also like that it guarantees us contractually to a In addition to the significant discounts, certain price per members also have a voice. “They also have an year,” he adds. “I advocate in the office if they’re having problems— understand that they can always call me. I can’t guarantee that the everybody’s price problem will be fixed that same day, but I will try has to go up; by being to get it fixed as soon as possible.” Pepsi also offers under the contract they complementary signage and includes participating can only increase it once a year. rinks in several promotions throughout the year. For more information With the preventative maintenance “It’s a great member benefit for a rink. Pepsi does on the Pepsi program, contact calls, service calls, plus the rebate, it’s a lot for the RSA—it’s a great program, and they Sharon McMahon, RSA’s Director of great. And it’s not only good for me as a rink really work for us. Without their sponsorship Membership Services and Achievement, at 317owner, but it’s good for the Association.” we’d have a lot less for our members.” 347-2626 x108 or at membership@rollerskating. Another attractive benefit to the Pepsi com. Pepsi has been partners with the RSA for program is its “strength in numbers”. That’s one over 30 years. “They’ve given quite a bit to our of the biggest reasons Nick Champa, owner of association,” McMahon explains. “Our account Champs Entertainment Complex in Lexington, manager has taken over the program within the Kentucky, has been a longtime participant. “We last two years and has upped Pepsi’s game.” have a unique relationship with Pepsi because of our local bottler,” he explains. “A lot of places don’t Ed Hughes, owner/operator of Northland have this kind of relationship. My local bottler Rolladium in Liberty, Missouri, has participated

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Written by: Lori Lovely

Keeping Up with the competition 24 /

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ompetitors for a customer’s entertainment dollars has increased exponentially over the years, so roller skating rinks need to employ effective marketing practices in order to stand out from the crowd. And yet – it doesn’t hurt to borrow a few ideas from that crowd.

Loyalty programs Dave & Buster’s, a moderately priced family-friendly restaurant chain offering a sports bar atmosphere and arcade games and serving American food, established a membership program in which customers can win free game play. “Rewards” is a free email program offering exclusive offers, discounts, sneak previews of new games and an opportunity to accrue points to use for free games. It’s available to anyone 18 or older. Just for signing up, members receive $10 in free games with the purchase of $10. Points, earned for every dollar spent on food, beverages and games, are added to a Power Card, which is used to pay for games in lieu of tokens or cash. Rewards programs can generate return business, but it’s important to refresh games and attractions to garner continued interest – or, revert to nostalgia,

according to Rohit Bhargava, marketing expert. It’s a Disney ploy aimed at a particular generation through the revival of old classics they grew up with. After they remake or reissue classic movies, they follow up with corresponding attractions at their theme parks and toys for the kids. Similarly, Chron for Small Business proposes incorporating movies that celebrate the culture. For example, The Big Lebowski, a 1998 movie that showcased bowling alleys, has served as a theme for an evening of bowling, with look-alike contests, costume contests, broadcast of the soundtrack and special Lebowski-themed concessions. This plan also creates a “sense of urgency” to visit before the limited-time theme ends. Skating-themed movies can be used in similar fashion at rinks. Alternately, they can tie-in with current releases by presenting theme nights. Children identify with characters in films and clamor for anything and everything related to their favorites.

Discounts Monkey Joe’s, an indoor party and play center featuring inflatable play structures, jumps, slides, obstacle courses, games and party rooms for children, offers a comparable loyalty program. Its Frequent Jumper Card discounts up to 10 admissions, reducing the price of regular admission up to 40 percent. Occasionally, the venue offers a free gift with purchase of a card. Although Monkey Joe’s

Kids Skate Free skating centers can order customized postcards with a QR code and link to their skating center’s page allowing parents to register for passes.


specifies that their discount cards do not apply to groups, the Referral Candy blog suggests making sure that free game passes are good for more than one person. By including, for example, up to four people in a party to play a free game, it increases the likelihood that the person will bring friends – and that they will pay for additional games, as well as concessions. Donating free bowling cards to schools just before summer break is a method one bowling alley tried to encourage students to bowl. The cards were good for one free game a day until school resumed in the fall. They reported that 20 percent of the students who used the cards paid for a second game. Coupons could also be distributed at nearby hotels, apartment complexes or anywhere a potential audience lives. They could be included in an apartment’s welcome packets or in Wendy’s kids’ meal. Wendy’s is restricted on items they can distribute in their kids’ meals, so they might be interested in including skating passes. Other incentives used by some bowling alleys include offering a discount for league bowling if the entire season is paid up front, and providing rewards or prizes to frequent bowlers. A cost-effective way to provide prizes is by teaming up with other local businesses or contacting the chamber of commerce for donations.

Packages Everyone loves a deal. To paraphrase Market Watch, bowling and roller skating thrived during past recessions because they are affordable and because they are nearby, negating the need to spend money on fuel to travel to other attractions. People want value for their entertainment dollars. One way to achieve that is with package deals. A word to the wise: in addition to offering pre-packaged deals, let the customer build their own package to suit. That does not mean heavy discounts on products. Package pricing is more about convenience than price. By paying one price for admission, skates and concessions, skaters save time. A small discount for bundled services and products can result in increased sales. Often, the venue makes as much or more per person than if each item is separately priced. In fact, one bowling alley discovered

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10 revenue generating tips and tricks Don’t be afraid to try new ideas borrowed from other entertainment industries. Not all cross over, but many will. Some revenue-generating ideas:

1. Know the demographics of the audience within a 10-mile radius of your rink. Contact the local chamber of commerce, a realtor or demographicsnow.com. 2. Be sure your venue is accurately listed online. Do a Google search to check. 3. Keep it clean, from the parking lot to the concessions area to the bathrooms. One survey indicated that 80 percent of women revealed that bathroom cleanliness was the most important thing when choosing a venue. 4. Keep your party room decorated to look like it’s expecting a group. That creates excitement and plants ideas. 5. Spruce up your menu and its appearance. Make it downloadable and include color photos of the food. 6. Accept credit cards. Customers spend 12-18 percent more when paying with a credit card as opposed to when paying with cash. 7. Hire the right people. Personality is everything. Skills and procedures can be taught. 8. Appeal to different audience segments. The Referral Candy blog pulled that idea straight out of Disney. 9. Offer everyday surprises. They can be small, but they will spark curiosity and potentially encourage frequent visits. 10. Consider hiring an outside salesperson. Even a part-time person can drum up birthday parties, new leagues, fundraisers and other business that will more than off-set their salary.

that spending increased by 30 percent when they offered package pricing.

Get creative Package deals offer another advantage: onestop shopping. The more forms of entertainment a venue offers, the more likely it is that customers will stay longer, spend more money and come back more frequently, according to Market Watch, which cites “increasing the customer experience” as critical for generating more revenue. Buzztime reports that some bowling alleys are adding karaoke rooms, which it says are inexpensive to add and bring in “big profits” because they’re popular with teenagers. Buzztime also suggests its own platform to allow anyone not bowling to plug into trivia, poker or arcade games on a tablet. Chron has ideas to get more participation on the alleys with midnight bowling, also called glow bowling or black light bowling, which features

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colors, sounds and strobe lights. Some venues invest in black light-receptive bowling balls and pins, as well as glow tape to run the length of the lane. Other suggestions from Chron include laser tag, sand volleyball, salsa lessons and alternative game options. Small novelty effects drive interest without costing the venue much. Bowler Bingo is a simple twist on scoring specific moves, rewarding winners with prizes like free shoes and extra games.

If a charity event isn’t feasible, consider a “mixer” for novice skaters and make it an oldfashioned social where people can meet new friends. Similarly, after-school and Saturday morning sessions are opportunities to attract young skaters. Many after-school and summer junior bowling leagues turn to teachers to help staff sessions. At some venues, the instructors even offer classes in the arts or other subjects.

Charity Partnering with a local charity for a fundraiser is a great way to draw crowds. One bowling alley ran a tournament-style fundraiser for breast cancer research, duly titled “Bowling for Boobs.” Of the $20 entry fee, half went to the venue, one-quarter to the charity and the rest to a prize fund. The venue also made money selling branded marketing materials with the slogan.

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r u o Y Kn o w

g n i r o Flo


good floor is truly the basis of a rink’s success. Opinions about which surface is optimal for producing an unsurpassed skating experience varies, and cost is always a factor that sways decisions. Hardwood – specifically, maple – floors are traditional in roller skating rinks, but new materials have become popular over the years.

Hardwood Hardwood maple floors may be the most common and the most popular surface for skating rinks. In addition to their natural beauty, some of their many benefits include durability; the closely grained, non-splintering wood can last up to 50 years if properly cared for. Skaters like them because they’re softer, so it doesn’t hurt as much when they fall because they absorb some of the impact, and they have more “give” so they’re easier on knees and backs. They also tend to be smoother than other floors, and thus, quieter. Because they’re “stickier,” they provide more grip, or traction. According to Skating Floor Locator, they are easy to clean with a walk-behind floor scrubber and can tolerate humidity well. However, they can be more expensive than other choices, both in initial purchase price and in maintenance costs, particularly if they incur water damage. On the other hand, Joe Nazzaro, owner of Roll-on Floor Products, considers them highly affordable and says that since the disco boom, he’s seen installation of maple floors increase.

Written by: Lori Lovely

Coatings Wood floors need protection in order to maintain their performance and appearance. Urethane, polyurethane, acrylic and other coatings impart uniform traction and eliminate dust. However, skating shortens the life of the finish, so choosing the right coating is important and will reduce the frequency of necessary reapplications. In the past, the steel wheels on skates tore up wood floors, Nazzaro says. Even nylon and plastic wheels cause scuff marks and scratches. At one time, wheels were made from maple wood borrowed from bowling pins, but there were issues with traction. A powder was introduced in the 1950s that provided better grip, but, Nazzaro says, in 1972 OSHA banned it. He says that early coatings didn’t provide much grip. Fortunately, Roll-on had developed a product in 1968 for the national championships that provided grip and addressed other issues. continued on page 30

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However, in the 1980s, the Environmental Protection Agency clamped down on VOCs – volatile organic compounds, which he nicknamed “volume of contaminants.” According to federal guidelines, by the 2000s, products were limited to containing 450 VOCs, but California mandated 350, and then further reduced that to 250, with other states following suit. That’s when Roll-on developed a waterbased product. “We converted from an oil-based finish to a clean, environmentally friendly, water-based product.”

Skatecourt floors consist of connecting squares that appear seamless. They work particularly well for hockey. Both particle board and tile floors offer a good option when repurposing an existing building into a roller skating rink.


By 2012, Roll-on had introduced a product designed specifically for skating floors – not gym floors – with the highest coefficient of friction. “It offers the most grip,” Nazzaro simplifies. He says the coating on a skating floor needs the grip of soft plastic, but some coatings use acrylic, which is a hardened plastic like plexiglass that becomes brittle with age.

If tile floors get damaged, individual tiles can be easily replaced. That’s just one of the benefits of IceCourt tiles, designed specifically for enhanced indoor skating performance and featuring durability and improved safety. In fact, says Josh Pressnell, international sales manager, they are the only tiles designed for skating wheels, with “a couple different designs for different applications.” For example, inline hockey requires the fastest, most ice-like surface that feels seamless so the puck slides.

The rigid tile is durable, scuff-resistant and easy to clean with a floor scrubber and a low-abrasive pad or brush. Availability in 18 colors, plus custom colors and glow-in-the-dark tiles makes it easy to create designs and patterns. The tiles provide grip and maneuverability for cornering Epoxy also gets hard and brittle, Scott Gray, owner of Tite Coat, concurs. and acceleration. Softer than concrete, tile is comparable to wood when it “It cracks and creates pot holes. It’s a dusty product – letting dust get in the comes to falls. “We make the tiles fast, not soft,” Pressnell says. However, air and the air filters.” The product he developed for the skating industry is a the patented two-level suspended surface design does provide some impact polyurethane that is non-dusty and stays pliable. absorption to reduce chance of injury. The two biggest issues facing floor coatings are grip and duration. “Some coatings get skated off quickly,” Nazzaro points out. “Speed skaters are especially tough. To go fast and turn left, they exert side thrust. Pressure from fast skaters tears the coating off the floor. Our coating lasts 1-2 years.”

The two-level surface also provides good wheel grip and skate contact. The wheels touch only the top layer for low friction during cruise and speed skating, but dig into the lower layer, allowing the wheels to push in the corners.

“A 200-lb. guy on skates is like a sander,” Gray expounds. The right coating can protect a floor from wear and tear. Tite Coat lasts an average of 8-10 years, and Gray reports one rink waiting 18 years before recoating. “Our product is pricier than the competition, but it lasts longer.”

Daily skating causes wear on wood floors. Pressnell observes that, “A lot of rinks over the past 20-30 years have had wood floors that are unlevel or warped from moisture or hot and cold cycles. Many need replacing.”

It’s not an easy DIY process, Gray continues. It involves a three-part mixture, which is why they do 95 percent of the installs. However, it can be walked on in 8 hours and there is no odor after curing, so some rinks reopen 24 hours after application.

Alternative flooring materials Perhaps the least expensive flooring is concrete. It’s also one of the easiest to install, with just a thin coat poured on top of the subfloor. Skating Floor Locator recommends cleaning it with grease, oil, wax, sealer, curing compounds, varnish or paint. Because concrete is more “slippery” than wood, it rolls faster, so power skaters prefer it. It’s also good for spins. The right coating can add grip, but it’s difficult to eliminate waves and dips. Roll-on developed a concrete coating that sets up in 4 hours, Nazzaro says. “Maple is expensive, but concrete is wavy.” High-strength, penetrating epoxy and urethane coatings help concrete floors resist abrasion from heavy traffic. They’re available in pigmented colors, allowing rink owners to create lines or designs on the rink floor. Rollerboard floors are composed of particle board linked together at tongue-and-groove joints and coated with urethane. Roll-on also produces an epoxy for one-inch high density particle board (which can mask a bad slab, Nazzaro notes). “It sticks to anything – particle board, asphalt… It takes a lot to hurt it.”

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IceCourt tiles are a good choice to resurface an existing rink. Easily installed in 5-6 hours, the 10” x 10” high-density polypropylene are laid on top of a polymesh underlayment on the floor and snapped together: no adhesive needed. The precision locking system eliminates gaps. Pressnell says the tiles can level out low spots if they’re not too big. Because skaters usually skate in one direction, the pressure can cause the floor to shift. To prevent this, anchors of 1-ft.-long sheet metal are drilled into the subsurface. While the lifespan of these tiles floors depends on usage and care, Pressnell knows of a hockey rink that has had the same floor for 12 years.

Cost comparison Pressnell tells rinks to budget for $5 per sq. ft. for IceCourt tiles, installed and shipped. “Some wood floors run $8-20,” he says. Other sources estimate the cost of a wood floor anywhere from $5-$10 per sq. ft. For a skating rink ranging from 14,000-21,000 sq. ft., the cost could reach as high as $175,000 for the floor. Coatings are an additional expense. Concrete floors for skating rinks typically range from $2-$5 per sq. ft., although some estimates put them as high as $15-30 per sq. ft. Coatings are also required for them. The skating floor is a big investment, but one that is crucial to the success of a rink. It’s important to weigh the advantages and costs of all options before making a choice you’ll have to live with for a long time.

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n o Eye e z i r P e h t A look at what’s new in novelty and redemption prizes Written by: Keith Loria


he more progressive skating rinks are no longer satisfied with basic novelties and toys. While standbys like army men and other instant gratification items are the cornerstone of a basic traditional redemption counter or fun shop, today’s rink customer, regardless of their age, are more sophisticated than ever and expect the host rinks to provide stimuli that wows them. Mike Hill, principal of The Stuff Shop, North Venice, Florida, says there are a tremendous number of hot trends happening in 2019.

often knows what will be hot before it is.

Panther, Star Wars and Minions, novelties taking from games like Fortnight or popular YouTuber Ryan World are a must.

“If they do the program that we have, they can generate 8-10 percent of their gross revenue in the novelty area,” she says. “That comes really close This summer, a new movie called “UglyDolls” to what a café will do, and they spend a lot more will be making its way to theaters, and Hill says time and effort on that.” items featuring those dolls are already popular novelty items in rinks.

Importance of Theming

Sondra Doyle, sales and marketing specialist for Sureshot Redemption, Ontario, California, which specializes in unique, current items to “The first is mochi, small squishy items that are enhance a basic redemption counter as well as a incredibly popular,” he says. “The trick with them high-level birthday party, says customers of all is to continually change the assortment. There are ages are very aware of the hottest trends in all 24 in a pack and we have customers buying 10 merchandise whether it be used for redemption and 12 packs at a time. These are a must-have.” prizes or birthday parties and that usually means themes that are popular are taken from the latest Another trending item is the narwhal, which movies, TV shows, YouTube or other media. is “the unicorn of the sea,” a real-life pale-colored porpoise found in Arctic coastal waters and rivers. “If you are in the family entertainment Other important items are unicorns and alpacas business, which includes roller skating rinks, you (popular because of the game Fortnight) because need to be aware of the fast-changing world we kids go crazy for these. live in and keep up with trends,” she says. “While many adults do not know the current best Kris Wall Friesner, president of Funtastic selling trends, the younger generation, who are Novelties, Inc., Fort Wayne, Indiana, says a key for rink customers, certainly do.” a rink’s success with their fun shop is to provide feedback and be willing to listen to the advice of That means in addition to staples like Black the company, which has years of experience and

“They will be popular until just about one week after the movie comes out. You don’t want to be in them long, but you want to be when it hits,” he says.

On Display The presentation of an item directly impacts the sale of an item, Hill says, which is why he notes it’s important to pay attention to the way novelty items are on display. “One of the biggest issues rink managers have is the display wall and how to handle it,” he says. “Some years ago, we developed a planogram technique display wall that makes it possible to update a complete display wall in about an hour. This serves as a banner that draws people in.” Rinks should have well-lit redemption counters with glass fronts and product displayed in clear acrylic bins and all merchandise should be clearly continued on page 36

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CONSIDERING UPGRADING YOUR SKATING CENTER? Today’s consumers are more selective than ever when choosing entertainment options so it’s important to stand out from the crowd. Adding a game and prize redemption center to a Skating Center is a trend that’s gaining momentum and is a strategic investment that has already proven successful for many skating center owners.

Let Betson Help You Make the Change from Skating Rink to Skating Entertainment Center

www.betson.com 800-524-2343 • sales@betson.com www.rollerskating.org

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marked with ticket value cards. “Never use hand-written ticket cards on your bins or back wall,” Doyle says. “Bins should always be full and orderly. Usually product is marked left to right and lowest to highest value. Also, many locations do well with specialty showcases designated as all candy or seasonal such as Halloween.” Hill notes that rinks find success with just putting the items out and letting the customers rifle through them to see what they want, as in the case of the different varieties of mochi items. Funtastic Novelties provides its customers with ongoing merchandizing assistance, where customers send a photo of their novelty shop on a Monday morning, and that lets the team figure out exactly what they need, saving the rink operator time. “We Facetime with them and build their order,” Friesner says. “The ones that keep up their shop on a weekly basis are definitely more successful.”

Refresh and Reboot A skating rink should never be content with its novelty prizes, no matter how well they are going out the door. “Items should constantly change,” Doyle says. “Just as a retailer re-merchandises their wares, so should redemption prize operations. Also, you can rotate your product in a specific ticket category. For those rinks who have redemption games in their facility, you know well that by moving your games around your floor that your revenue increases as customers perception is that you have new games.” Kids love things that are new, so it’s a simple formula that if you want to sell more, you need to change more often. “If you want to make more money, you have to change more often. We recommend a rink change at least 25 percent of its product every month, and we have many changing as much as 40 percent,” Hill says. “We have introduced in the past two months over 50 trendy items and a total of more than 100 items.” Friesner says a rink doesn’t need a lot of back stock, but things need to look full and new items should be thrown front and center on displays to keep kids constantly interested. “We change our product line all the time and the rinks should be changing as well,” she says.

Marketing the Wares Social media currently seems to have the highest impact with getting customers through the door in search of redemption prizes. “What kid doesn’t want to be trendy?” Hill asks. “If you want to be cool to your customers, have some cool merchandise.” Friesner believes one employee should work the novelty section and handle it so they can become an 36 /

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expert on the items and play with the items at the counter. “If a customer sees something in use, it will spark their interest to buy,” she says. Rinks that theme their birthday parties, with characters in costume, need to consider taking their theme to the next level by using merchandise to complete the guest experience. “Use matching theme merchandise in your cranes, redemption counters and as birthday child gifts,” Doyle says. “Who does this better than Disney? Mickey and Minnie and friends in addition to their costumes carry the theme in every direction. Is there anything in Disney World that does not have Mickey ears on it?”

Service Matters Doyle notes that when customers come to the redemption counter and ask for something new— like more electronics—they shouldn’t be dismissed. “You need to listen,” she says. “Just as in a retail environment, for every customer that makes a request, there are numerous that don’t ask but take their business elsewhere. So keep your redemption merchandise fresh and exciting. Rinks that spend time ensuring their prizes are appealing also ensure that their profits will increase.”


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s r a W f r e N to In k in R r u o Y rn u T to w o H a Nerf War Battlefield Written by: Sara Hodon


oller skating will always remain rink owners’ first love and primary business, but many are looking for other ways to draw in new customers and create an additional revenue stream. Nerf War parties are one of the newest and most popular trends for non-skaters at rinks, and both owners and their customers are excited about their potential.

What is it? The premise behind Nerf Wars is fairly simple—players are split into teams and play various games in which they shoot at each other with Nerf guns and darts. Some operators have opted to make the games competitive; others simply want their guests to run around the arena, burn off some energy, and have fun. Tyler Cauvel, manager of The Rink Family Fun Center in Titusville, Pennsylvania, says he was one of the first, if not the first, rink operator to offer Nerf parties. “We’ve had them here at The Rink for 15 years, but I only started marketing them in late 2018,” he explains. “We don’t have a competitive element—the kids just run around and have fun shooting at each other.” Cauvel says Nerf War parties appeal to all ages. “We just had a 40th birthday Nerf War party at our rink. The woman having the party came in with her friends, they were all dressed up for Fortnite, and had a great time.” Cauvel says he books 1-3 private Nerf parties a week; the rink offers a public event once a month. “We don’t want to have them too often—we want to keep them kind of special,” he explains. Patty Leazier, owner of Turner’s Skate Palace in Hagerstown, Maryland, recently added Nerf 38 /

Wars to her rink’s offerings and says she’s been excited by the response. She holds Nerf Wars on the third or fourth Wednesday of each month. Sessions are held in a 2-hour time frame; they currently offer Capture the Flag, Parquet, Soldier March, and free play, where the players can essentially run around and shoot at each other. She says they currently have a Fortnite theme but will be adding Sharp Shooter. She explains how a typical Nerf War session is run at her rink, “If you’re coming to my arena, you can expect to come in and register. You must sign your liability form or have a parent sign it, then pick up your packet and safety goggles. Once you’re all signed in you can go out on the floor and start getting used to it. If you’re under 10 you’ll be in a group of 6. Ages 11 up will also be in groups of 6.” A few other points to keep in mind, “Children should wear comfortable clothes, sneakers or close-toed shoes. We prefer players bring their own Nerf gun. We want the child to be comfortable being on the floor by themselves and be prepared for somewhat aggressive play. The child can wear a helmet if they so choose; we provide the goggles which they must wear. Parents should also make sure their child is hydrated.” She explains they play Capture the Flag first, followed by Parquet, and the players can do some free playing in between games while the staff clears the arena and sets up for the next game. “Parquet is a game with a bucket of balls. We use 5-gallon plastic buckets; there are different colored balls in each bucket [for instance, one bucket has all red balls, another, all blue, and so on], and we have six stations. You basically go out and try to collect as many different colored balls from the other teams as you can without getting hit by a dart. We’ll do five to ten minutes per round depending on how many kids are playing.”

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Players take a knee when hit by a dart, so it’s easier to determine how many players are left in the game. Cauvel runs his games in 5-minute rounds. “We play Hunger Games, Zombies vs. Soldiers, and Freeze Tag, where if a kid is shot, they take a knee; if a teammate tags them, they’re back in,” he explains.

What you’ll need Rinks need to have certain equipment available for Nerf parties. Players wear colored vests called “pennies”, which are usually included in the admission price. Most rinks allow players to bring their own guns but also have some on-site that players can rent; many also sell the thick orange or red and thin blue or green darts used in the games. Owners set aside a section of their skating floor specifically for the Nerf parties and staging the arena is fun all by itself. Ed Golebiowski, owner of Cheap Skate Funarama in Coon Rapids, Minnesota, just started holding Nerf Wars parties at his rink and is excited about their potential, both in terms of profitability and a whole new use for his skating floor. “We’re trying to create an additional revenue stream. We’ve been here for 40 years. Besides the skating, we do have three bounce houses as another attraction. One thing we’re lacking is birthday parties for boys—we’re trending more towards parties for girls. We don’t have laser tag or a playground, so I thought we’d give this a shot. What we did was shrink our skating floor by about 40 feet to create the Nerf War arena. We put up temporary barricades that are about 3.5 by 3.5, and triangular in the back, and we used them to create a half wall. I figured these barricades would work perfectly to set up a little arena.” Golebiowski held his first party for his

Volume 28 / Issue 2 www.rollerskating.org

son this past summer. “My 10-year-old son is big into Fortnite, so I thought I’d do a themed party for him. He was our guinea pig. We already had colored pennies that were black light reflective. Our DJ became the referee for the evening. We set up a great-looking arena…the kids had a blast. They’d never experienced anything like it.” He will add Nerf Wars to his rink’s summer schedule. “We’re going to do the Nerf Wars every Saturday morning and book parties then; we’ll open the rink at 12:30 p.m. or 1:00 p.m. for public skating,” he explains. Golebiowski says the arena’s ambience is important; customers should know this is something very different from skating. “It’s different from playing outside because, for one thing, it’s a controlled environment,” he explains, adding he just invested in a high-powered black lighting system. “The arena will be under intense black lights. We’ll have music playing, the fog machine going, a seating area for parents…it’ll be so much cooler,” he says. “We will look at possibly running some kind of tournament play and some kind of scoring system, but not to start,” he added. Ambience is important, but safety is top priority. Players must sign (or have a parent sign) a liability waiver before entering the arena. Head shots are generally discouraged at all rinks. Cauvel says the Nerf parties at The Rink are self-regulated, so there is no referee. “We have staff help out with the larger parties. Unlike most birthday parties, many parents will stay and play in a Nerf party, so that also helps with adult supervision,” he says. Among other safety measures at The Rink, each player is informed of the clear rules, the rules go up on the rink’s big screen before every round, and players can choose to wear goggles with lights on them, available at the rink.

the kids are staying afterward to skate, they get free tokens. Obviously, if there’s a party with 30 or 40 kids, I have to limit the amount of tokens, so each kid might get two or three free ones.” Pricing is up to the rink owner. Leazier says they charge for admission at Turner’s, which includes rental guns, safety goggles, and pennies. Cauvel has six party packages available. “It’s interesting that people are spending more on Nerf parties than skating,” he points out. “They’re a good value and people want it.” For instance, customers will spend upwards of $200 on a Nerf party, but don’t want to pay higher prices for public skating.

No Mechanically Modified Guns or Ammo (Darts) allowed.

No Head Shots.

Other benefits

Any Injury must be reported to an Event Coordinator.

Besides their bottom line, rink owners say Nerf parties have other major benefits—one of the biggest is that it’s something families can do together. “The adults usually play with the kids,” Leazier says. “If they get too aggressive, we’ll talk to them about it. If there are young kids, the parents will usually supervise. If the child is old enough to understand what’s going on and how to play, we’re okay with it.” Besides quality family time, Nerf parties are a great form of exercise. And from a rink owners’ perspective, these parties mean new business. “We’re reaching kids who aren’t into gaming or skating,” Cauvel says. “They become customers just because of Nerf Wars.” Golebiowski adds, “We’ll be getting folks in here who haven’t been here before, and we’ll be filling what has been a slow time slot for us. For players, the major benefit is that they’re playing something different in a controlled environment.”

You are Responsible for your own equipment.

Playing under the influence of Drugs or Alcohol is not allowed.

Fighting is prohibited and will result in your immediate removal from the field, and possible termination from any future play.

All Players should respect each other with a 10 foot engagement distance.

Guns must not be loaded until you are on the field and ready to play.

Gun Safety’s must be in “ON” position until you are on the field.

No Test firing without permission from Referee.

Keep guns empty, pointed in downward position, and your finger off the trigger when not in play.

Firing your gun in a non-playing area is not allowed and will result in the ejection from any play.

When the game is over the referee will blow his whistle 3 times signaling to remove your magazine.

Before exiting the play arena, empty your gun of any darts, remove your magazine from the gun, and fire two shots into the provided Discharge Bucket to ensure the gun is empty.

No arguing with the referee - He is always right!

Each game has its own setup, so the arena must be torn down and reset prior to each new game. Cauvel says he gets the young players involved in cleaning up at the end of the session. “I get this question a lot,” he laughs. “We give the kids a big The following information was provided by basket, and whoever cleans up the most darts JBL Trinity Group as risk management guidelines gets a free slushie. If there’s a party and some of for rinks hosting Nerf War events.

Safety Standards

NERF WARS SAFETY RULES • All participants must have their waiver signed by a parent or guardian, unless over 18 years of age you can sign your own. • Eye protection must be worn at all times while on the playing field. • Eye protection must be worn when entering the staging area. • Our age requirements are 8 years and older. If the participant is younger than 8, www.rollerskating.org

we require them to come with a parent or guardian who will be by their side the entire time.

If you would like a copy of these rules please contact Anthony Profaci at 1-800-925-RINK or anthonyprofaci@jbltrinity.com.

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New IHA/USRSS Headquarters Announced

New Headquarters Announced for IHA/ USRSS

• Sanction to hold as many competitions as you would like for one (1) full year: $100

In advance of the American Roller Speed Skating Championships, the Roller Skating Association, IHA and US Roller Speed Skating Association are pleased to announce that the new IHA Headquarters will be in Colorado Springs, Colorado at the Xfinity Roller Sports Arena near the home of the United States Olympic Committee. The RSA Office will serve as a satellite office.

How many sets of rules are there? • One rule set for both indoor and outdoor based on FIRS International Rules. What kind of track is used?

U.S. Roller Speed Skating utilizes the oval track. This allows more lanes for racing and angles for passing, which makes Jarrett McDonald, Josh Ingrum and Tyler Lopez will U.S. Roller Speed Skating staff the new IHA Headquarters Office in Colorado Tyler Lopez graduated from more exciting. USRSS Springs, Colorado at the Xfinity Roller Sports Arena. the University of Colorado rules work for both indoor Springs, Colorado with a degree and outdoor competitions. in business and will handle all Indoor will compete on a 719-209-6208 in regards to all hockeycoaches and referee certifications 100 meter oval track. Outdoor will compete on a related questions. for IHA. 200 meter oval and road course. This will allow skaters, coaches, and officials to have one set of Jarrett McDonald graduated from American Speed Skating rules that will be followed whether it’s a Rookie Grand Canyon University with a degree Championships Series, Point Series, Invitational or International in sports management and will be in competition. charge of all marketing, memberships Did you know that the number of registered and the website. If you have questions speed skaters with USRSS has increased How do I participate in local competitions regarding the program, special events, somewhere between 10-20% in the last year? and the American Roller Speed Skating social media, etc., Jarrett can assist you. Championships? The U.S. Roller Speed Skating (USRSS) Josh Ingrum will serve as public and the Inline Hockey Associations (IHA) • Visit www.usrollerspeedskating.com relations and will work to help build the membership is affordable, covers both sports, and and search for participating clubs near program across the country and work to are 501(c)3 organizations offering both quad and you. If there are none, contact the rinks help get individuals certified. inline competitions. in your area to start their own clubs to

In an interview with President Bobby Bentley and IHA Founder, Jeff Ingrum, three new outstanding employees were outlined for this new office. •

40 /

Lisa Dunham serves as the director of sports, speed certification and other speed-related questions. She can be reached at 317-347-262- Ext. 105. Tyler, Jarrett and Josh can be reached at

then develop a league so that athletes can compete.

How much does it cost? •

Team charter: 100% FREE

Athlete competitive membership card: $35

Once your team is registered you just register each athlete for $35 per person and bring your athletes to the event on

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Achievement Program Results Here are the achievement results through December of 2018. Top 5 Rinks Semoran Skateway - Casselberry, FL - 207 Holiday Skate Center - Orange, CA - 77 Florham Park Roller Rink - Florham Park, NJ - 69 Ashland Skateland - Ashland, VA - 63 The Xfinity Roller Sports Arena will serve as the new IHA/USRSS Headquarters and host the 2019 American Speed Skating Championships.

Mason Road Skate Center - Katy, TX - 54 Top 5 Coaches

June 12-16, 2019 at the Xfinity Roller Sports Arena in Olympic City, USA (better known as Colorado Springs, Colorado) How many age divisions can participate in the American Championships? •

Anyone ages 5 - 60 may participate for the $10,000 in cash prizes sponsored by Comcast.

Who can I call if I need help on getting a team started in my skating center? •

also visit www.usrollerspeedskating.com

Inline Hockey Association Championships When is the IHA Hockey Championship? The Inline Hockey Association Championship dates are June 17 - 28 at the Xfinity Sports Arena in Colorado Springs. For complete details visit www. inlinehockeyassociation.com or call 719-2096208 and speak with Jarrett McDonald.

Anthony Berger - Semoran Skateway - 207 Scott Bartell - Florham Park - 69 Stephanie Moore - Ashland Skateland - 63 Beth Corley - Mason Road - 54 Karlene Justice - Texas Skatium - 40

Call 317-347-2626 Ext. 105 or email info@usrollerspeedskating.com. You can

The U.S. Roller Speed Skating (USRSS) and the Inline Hockey Associations (IHA) membership is affordable, covers both sports, and are 501(c)3 organizations offering both quad and inline competitions.

How much does it cost? • Team charter: 100% FREE • Athlete competitive membership card: $35 • Sanction to hold as many competitions as you would like for one (1) full year: $100

How many sets of rules are there? One rule set for both indoor and outdoor based on FIRS International Rules.

or International competition.

How do I participate in local competitions? Visit www.usrollerspeedskating.com and search for participating clubs near you. If there are none, contact the rinks in your area to start their own clubs to then develop a league so that athletes can compete.

Who can I call if I need help on getting a team started in my skating center? Call 317-347-2626 Ext. 105 or email info@usrollerspeedskating.com.

What kind of track is used? U.S. Roller Speed Skating utilizes the oval track. This allows more lanes for racing and angles for passing, which makes U.S. Roller Speed Skating more exciting. USRSS rules work for both indoor and outdoor competitions. Indoor will compete on a 100 meter oval track. Outdoor will compete on a 200 meter oval and road course. This will allow skaters, coaches, and officials to have one set of rules that will be followed whether it’s a Rookie Series, Point Series, Invitational


317-347-2626 Ext. 105 www.usrollerspeedskating.com info@usrollerspeedskating.com

Where: Xfinity Sports Arena, Colorado Springs, Colorado When: June 12-16, 2019 Who: All U.S. Roller Speed Skating athletes. Anyone who holds a USRSS membership card may participate.


June 12-16, 2019

Colorado Springs, Colorado US Roller Speed Skating Presented By:


Prizes: $10,000 in cash prizes sponsored by Comcast.

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Years of Membership Service Pins Announced

Every year, we like to take a moment to congratulate our members on their years of service and support of the Roller Skating Association. It is because of valued members like you that we exist and can continue to serve the industry. Please take a moment to help us congratulate the following members receiving their service pins this year. If you have any questions about this list, please contact Sharon McMahon at 317-347-2626 Ext. 108 or membership@rollerskating.com. Name - Rink - Years of Membership

James Anderson - Funquest - 35 years

Gail Collier - Holiday Skate Center - 25 years

Scott Christley - Skate World - 35 years

Mary Christley - Skate World - 35 years

Marc Pyche - Skateland of Bradford - 25 years

Tim Mitchell - Star Wheels Skate Center - 35 years

Frank Quentin Jr. - Mr. Q’s Skate Center - 25 years

Beverly Vanhorn - Wagon Wheel Roller Skating Rink - 35 years

Cindy Bishop - Skate City Shawnee Mission - 25 years

Charles Kirchner - ISC of Cherry Hill 35 years

Doug Warren - Skatecenter of Murfreesboro - 25 years

Sandra Jo Heyer - B & D South Skate Center - 30 years

Diane Ethrington - Santa Cruz Roller Palladium - 25 years

William Hoefler - Interskate 91 North 30 years

Richard Ethrington - Santa Cruz Roller Palladium - 25 years

Raymond Ritter - Galaxy Skateway - 25 years

Norman Maloney - Bear Creek Roller Rink – 55 years

Julia Liette - The Place Cincy - 55 years

Ron Liette - The Place Cincy - 55 years

Cheri Lewis - Skateland - 30 years

Marie Mullins - Jimmies Rollerdome - 50 years

Larry Lewis - Skateland - 30 years

Constance Wahlig - Christiana Skating Center - 45 years

Sherill Seibert - The Skate - 30 years

Sharon McMahon - Illini Skateland - 45 years

Robert Jean - Airline Skate Center - 30 years

Stephanie Rawlins - Jasper Skate Palace - 25 years John Corson - Raystown Roller Rink - 25 years

Brian Molony - Rollerworld - 40 years

Dorothy Corson - Raystown Roller Rink - 25 years

Amy Wright - Rollerworld - 40 years

Rachel Potvin - Rollodrome - 30 years

Daniel Larrivee - Rollodrome - 30 years

Rick Carson - Wheels in Motion - 40 years

Katricia Harrison - Bastrop Skating Palace - 30 years

Herschel Kimes Jr. - Skate Country - 20 years

Mark Mark - Skate Country - 20 years

Larry Bishop - Skate City Shawnee Mission - 40 years

Greg Pearson - Fun Spot Skating Center - 30 years

Penny Butler - Let’s Roll Skate ‘n Fun Center - 20 years

Ron Scherrets - The Skate Place - 40 years

Denise Pearson - Fun Spot Skating Center - 30 years

Trey Butler - Let’s Roll Skate ‘n Fun Center - 20 years

Jim Link - Young’s Skating Center - 40 years

Karen Lucas - Hudson - Red Bird Skateland - 30 years

Karen Englund - Skagit Skate - 30 years

Bonnie Carnell - Atlantis Skateway - 20 years

Judy Link - Young’s Skating Center - 40 years

Robert Schiazza - Fountainblu Skating Arena - 30 years

Larry Newman - Sunet Rink II - 20 years

Teri Acklus - Skate Deck - 35 years

Donna Maloof - Romp N Roll - 25 years

Ted Rendfrey - Palace Skating Center 20 years

Gloria Tate - Humble Family Skate - 35 years

Louis Ledford - Romp N Roll - 25 years

Dianne McChesney - Skateland - 25 years

Susan Smalley - Skateland - Rockford 20 years

Cindy Maynard - Skate Zone Fun Center - 25 years

Philip Smalley - Skateland - Rockford 20 years

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Mary Krehbiel - Starlite Roller Rink - 35 years

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 www.rollerskating.org


David Holder Jr. - Sky - Vue Skateland 20 years

Donna Embry - Wheel Thing Skate Center - 10 years

Tracy Mackin - Wheels in Motion - 5 years

Denise Watkins - Sky - Vue Skateland 20 years

Victtoria Connor - Rink Ratz, Inc. - 5 years

Wanda Whetsel - Jackson Cavalier Roller Rink - 5 years

Charlie Johnson - Landmark 2 Roller Rink - 20 years

Josh Ingram - Skate City of Colorado - 5 years

Kathy Berns - Dixie Skateland - 5 years

Terry Carpenter - Silver Star Skate Center - 20 years

Jodi Warner - Big Wheel Roller Skating Center - 5 years

Steve Highley - Lombard Roller Rink - 5 years

Sandi Highley - Lombard Roller Rink 20 years

Christia Foley - Roll - A - Bout Skating Center - 5 years

Tina Phillabaum - 36 Skate Club - 5 years

Darrell Stark - Skate City - 20 years

Mike Phillabaum - 36 Skate Club - 5 years

Todd Ver Strate - Skate City - 20 years

Courtney McCracken - Roller World Northeast - 5 years

Allyson Kindlesparker - Chagrin Valley Roller Rink - 5 years

Adrienne Van Houten - Moonlight Rollerway - 5 years

Deborah Harris - Skate - A - While - 5 years

Chris Markgraf - Kingsway Skateland of Paducah - 5 years

Zach Smith - Sk8ters Paradise - 5 years

Henry Ledezma - Wigwam Skate & Event Center - 5 years

Ryan Maloney - Florence Fun Dome - 5 years

Grant Forsythe - Skate America Roller Skating Center - 5 years

Sandra Cook - Fun Galaxy - 5 years

Amanda Christianson - High Roller Skating Center Of Eau Claire - 15 years

Christie Whitmer - The New Rink - 5 years

Tracy Mackin - Wheels in Motion - 5 years

Marty Laufer - Skate Express - 15 years

Denise Kozaria - The New Rink - 5 years

Delores Gilliam - Lloyd’s Roller Rink - 5 years

Suzanne Laufer - Skate Express - 15 years

Donna Hoffma - Sportman’s Hall - 5 years

Wendy Pearson - Saints North - 15 years

Megan Anderson - Skateland South - 5 years

Kenneth Pearson - Saints North - 15 years

Kelly Maxfield - Rollers - 5 years

Sharon Brandon - Skateland Canton - 5 years

Ryan Acklus - Skate Deck - 5 years

Thomas Brandon - Skateland Canton - 5 years

Jeremy Bohler - Skateland Canton - 5 years

Brandon Hildemann - Horizon Fun F/X - 5 years

Shawn Moore - Pearwood Skate Center - 5 years

• • • • •

Frank Miller - Hot Wheels Skate Center - 20 years Tammy Miller - Hot Wheels Skate Center - 20 years Harold Dukes - Music - In - Motion - 20 years Kevin Beebe - Jammer’s Skate N Fun - 20 years

Thomas Curran - Skate Reflections - 15 years

Leigh Ann Richard - Sunshine Skate Center - 5 years

Coy Lawson Jr. - Lawson Starlite Entertainment - 15 years

Debbie Robben - Robben’s Roost Roller Rink - 5 years

Sharon Lawson - Lawson Starlite Entertainment - 15 years

Elizabeth Runnels - Airline Skate Center - 5 years

David Lowe - Lowes Skateway - 15 years

Kirk Thompson - Rollerama - 5 years

Theresa Ingrum - Skate City of Templeton - 10 years

Maggie Johnson - White Pines Skating Center - 5 years

Whitney Finley - Hot Wheels Skate Center - 5 years

Janet Ball - Skate Station - 10 years

Jeff Jackson - Skatin’ Place - 5 years

Bruce Lane - Skate Station - 10 years

Beanie Miller - Skate World Preston - 5 years

Jim Housh - Planet X Roller World - 5 years

Sonia Collett - Windjammer Fun Center - 5 years

Michael Couey - Starlite Family Fun Center - 5 years

Donna Marie - Egan - ISC of Cherry Hill - 5 years

Joseph Martin - South Amboy Arena - 5 years

Elaine Baker - Western Skateland - 5 years

Sandra Frye - Skateland USA of Carolina - 5 years

Jennifer Westerfield - Fun Spot Skating Center - 5 years

Brittany Cord - Skate City QCA - 5 years

Robby Bentley - Funtime Skate Center 10 years

Scott Henderson - Orem Classic Fun Center - 10 years

Stephen Miller - Skate City - 10 years

Sarah Miller - Skate City - 10 years

Scott Winter - Skateworld of Kettering - 10 years

Ryan Finley - Hot Wheels Skate Center - 10 years

Allen Embry - Wheel Thing Skate Center - 10 years


Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 / 43



The Wheel Deal: How to Leverage Kids Skate Free Data to Bring Customers Back Through Your Doors


uick question. What’s the one thing that never goes out of style, and remains nearly impossible for anyone to say no to? Relax, we’ll give you a minute to think it over.

Although a strong case can be made for “spending the afternoon skating”, for most of us, there’s nothing quite as satisfying—and as easy on the wallet as receiving something of value for free. From the perspective of a skate rink owner, providing a memorable and meaningful experience for say, a new skater, creates a gateway to return visits and repeat revenue. Enrolling your skate center in Kids Skate Free is an important first step in creating a long-term, loyal customer connection. Let’s break down the walls and take a comprehensive look into how this program works and the best ways to turn the customer data you collect into repeat revenue.

The Short and Sweet of Kids Skate Free Created with the intention of getting children active and into the rink, the Kids Skate Free program has proven mutually beneficial for skaters and business owners alike. Their site allows parents to browse for participating skate centers in their area, and enter a few simple pieces of demographic information to receive a free skating session. Through Kids Skate Free, children take their first steps to developing a lifetime love for lacing up, while centers gain valuable insight into their newest, and most engaged customer base.

your customers even better than the most highly tuned-in front desk staff. By learning what makes visitors tick and when they’re most likely to spend, you’ll be able to send smart, targeted specials directly to their email and social channels that make it impossible to click away.

Let’s Get Personal

irresistible and relevant. Honor important holidays with deals that not only encourage customers to buy for themselves, but to give as gifts to others. Utilize email list segmentation to send customized deals to skaters based on their buying habits. Nurturing your loyal customer base begins with speaking their language.

This brings us back to Kids Skate Free, and the pieces of customer information, including parents’ The Birthday Surprise and children’s names, birth dates, and email More the cream of the crop than the icing addresses, that are as good as gold. By collecting on the cake, the birthday data supplied for each this data, you now have in your possession the skater is the second-most valuable piece of ideal starting point for sending personalized, information you can obtain from Kids Skate Free targeted follow-up campaigns. next to an email address. From there, you’ll be The most intuitive and direct way to turn your able to add exponentially to your birthday email Kids Skate Free data into tangible revenue is list should you have one, and most importantly, through email-exclusive discounts. By standing reach parents when they’re most likely to treat out with compelling savings, eye-catching content their little one to a very special gift—or even and design, and a simple path to purchase, you’ll better, book the best party ever. cut through the inbox clutter and watch the clicks Parents will be looking to celebrate their and purchases pile in. children in a big way, so be sure to start your Once you’ve established yourself, it’s time marketing messaging well before the child’s to start thinking of campaigns with customer actual birth date. Many of our clients have lifecycle in mind. Lead with an offer that’s both enjoyed success from “Buy Now, Book Later”

Skate Expectations Rooted in nostalgia and as American as apple pie, skating rinks have long been the destination for wholesome fun. The skating center isn’t just a place to zip around the rink to the upbeat sounds of yesterday and today, it’s a social hub for everything from first dates to family gatherings. When it comes to customer retention, you’re already off to a good start—the strong reputation of skating is a solid foundation for getting customers back in the door. Now, it’s time to take your retention strategy to the next level with the help of a marketing platform specially designed to gather important data and understand

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Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 www.rollerskating.org

MARKETING party package deals, sent out 45 days prior to the birthday on file. These deals allow you to collect birthday party fees in advance and to organize with parents to schedule and plan a memorable experience, significantly increasing the number of birthdays you book. Another option is to send a “Last Chance” email seven days before the child’s birthday with a discounted service—such as a free skate rental or item from your concession stand—providing extra incentive to buy.

You’re On a Roll

your Kids Skate Free customer data into reliable repeat revenue. At FetchRev, our goal is to help

BRANDON WILLEY Brandon Willey is the CEO of FetchRev and has broad knowledge of the local digital marketing ecosystem with extensive experience in email and search marketing, social media, retargeting, geotargeting, segmentation, automation, machine learning and more. He can be reached at brandon@fetchrev.com or by calling 855-979-7833.

you grow through retention marketing that keeps customers coming back through your doors for more of the moments that matter on a consistent and predictable basis. Want to know more? Call us at (877) 394-2410 to request a demo today or send us an email to demo@fetchrev.com.

Got this all down? You’re ready to start turning


Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 / 45



Award Winners Announced at 2019 Convention


o say that the following individuals are deserving of these awards is an understatement. This year, the RSA will be awarding the following individuals with awards for their service to the roller skating industry. Please take a moment to help us congratulate the following recipients.

Robert “Bobby” Bentley - RSA Life Member Robert “Bobby” Bentley put on his first pair of skates in 1970 at the age of 10, started working in the skate room at Holiday Skate Center in Birmingham, Alabama in 1974, became a rink manager at 17, and a general/ promotional sales manager for five rinks by the age of 20. By 2015, Bentley had purchased nine roller skating centers, including his first skating center, Funtime Skate Center in Fultondale, Alabama, at the age of 24. He went on to purchase Valley Skate Center in 1985 and Starlite Skate Center in 1988. In 1996, he built his first rink, Roller Motion, from the ground up. In 2004, Bentley expanded his vision when he purchased Dreamland Skate Center in Pensacola, Florida, Hotwheels Skate Center in Atlanta, Georgia in 2006, Sk8ters Paradise (then called Skaters Choice of Kentucky) in Somerset, Kentucky in 2010 and Skaters Choice of Panama City in 2011. In 2015, he opened Jamz Skate Center in Fairfield, Alabama.

8 from 1983-2011, vice president of section 13 from 2013-2014 and at-large director from 2011-2012. In 2012, he won the Victor J. Brown Rink Operator of the Year award. In 2014-2016 Bentley was elected to serve as RSA President. He continues to offer his time and expertise to multiple committees in the Association, from marketing and convention to risk management, insurance and policies and procedures.

Robert Braun - Hall of Fame Award Recipient

His accomplishments while serving as president included building partnerships, focusing on educational programs, ensuring transparency throughout the Association, generating an exclusive STEM program licensing agreement, and leading the acquisition of Kids Skate Free, Sk8Expo and KSF insurance. He expanded marketing initiatives with Olive Garden, Kahlua, Lance/Snyder and Nickelodeon, as well as produced commercials for member use, updated the Industry Guide, organized mega meetings, secured a Bobby Braun was a giant among men — leader, new JBL Trinity Insurance visionary, humanitarian and activist for change. Contract and much more. These are all descriptive of and collectively attributes of Bobby Braun. As a member and As of his 2019 induction leader within the Roller Skating Association for as Life Member, Bobby 44 years, Bobby has certainly left a significant, continues to serve on lasting legacy within the skating industry and, multiple committees and more specifically, the Roller Skating Association. serves as president of Kids His tireless work to facilitate the assumption Skate Free and became the of risk legislation in Texas is just one example IHA president running of the driving force and activist with a purpose the inaugural US Roller that encompassed Bobby Braun. His innovative Speed Skating American Championships in thinking and innate ability to effectively 2018. Because of his many accomplishments communicate and work with others was key to and contributions to the roller skating industry, his success in increasing membership in the RSA. Bentley has been selected as the 2019 RSA Life Bobby was equally instrumental in his work on Member. the Roller Skating Foundation Grant program. His success was our success — it benefited us all. A list of Bobby’s accomplishments include: •

Vice President of Section 5 for two years

President of Section 5, 1992-2000

Al Kish Attaway Award 1992 for donating his facility to film the first floor guard training video.

Bobby has been involved in the operations and building of roller skating centers across the country, as well as worked on more than 250 skating floors as a contractor and consultant.

At-Large Director of RSA 1994-1999

Section 5 Board of Director 2000-2003

RSA Presidential Award 2001

In 1978, Bentley joined the Roller Skating Association and has since served as secretary, treasurer, vice president and president of section

RSA Treasurer 2000-2003

RSA Rink Operator of the Year 2002

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RSA Board Service Award 2003

RSA Vice President 2006-2008

RSA 36th President 2008-2010

RSA Life Member 2014

Al Kish Attaway Award 2015 for his work on the Roller Skating Foundation grant program

Treasurer of the Roller Skating Foundation for four years

Member of Roller Skating Foundation 2004-2006, 2008-2016

Many individuals are successful in business. Many have a large group of friends and business associates, and many are loving husbands, sons and fathers. Bobby encompassed all of these, but he went above and beyond by giving selflessly of his time, caring about and for others who were not within his immediate circle, population or geographic location to help ensure their success. Bobby’s compassion for people and love of the roller skating industry is the embodiment of someone so very deserving of this Hall of Fame award.

Adrienne Van Houten - Heart of the Industry Award Adrienne Van Houten came to the roller skating industry in 2012 and has taken on the championing of the roller skating industry at numerous levels. On a local level, she markets skating parties to all local businesses, works hard to involve the local roller skating community and continuously works with coaches to make sure local clubs have a high representation at all contests, both regionally and nationally.

by partnering with the entertainment industry Chanel Bellotto - Victor J. where she works very hard to get actual skaters Brown Operator of the Year involved in filming opportunities. Her high profile Award Recipient social media coverage has helped her promote not A third generation rink owner, Chanel Bellotto only the rink, but roller skating in general. She is a has spent the last several years working to member of the membership committee under Jeff update her skating center into a state of the art Warrenburg and has visited new rinks in the area facility. She has painted the entire to encourage exterior, resurfaced the parking them to join lot, upgraded the entry to include the RSA. In a new café with a diverse menu of addition, she options for customers, new paint has sat in on throughout the entire interior of the National the building, carpeting, restroom Museum of remodel, lighting effects, video Roller Skating system with complete facility Board meetings coverage and much more. Chanel and has allows coaches to use the facility assisted the to train skaters, has aggressively former curator pursued the STEM program with with their outstanding success, turned her website and birthday party business into a marketing. mainstay for weekend business and Adrienne is has begun working with other rink a conversation owners and operators in Florida to starter and potentially pass an assumption of advisor to risk law. In addition, Chanel serves many other on the RSA Board of Directors rink operators for Section 13. Chanel’s business on the RSA acumen and goals-oriented Facebook group and frequently receives calls and attitude makes her an exceptional and deserving emails asking for advice on filming and marketing. candidate of the Victor J. Brown Operator of the Her contributions to Moonlight Rollerway, Year award. Section 2, and the roller skating industry as a whole make her a deserving recipient of the 2019 Heart of the Industry Award.

On a section level, Adrienne has volunteered for position of Secretary/Treasurer of Section 2 where she cleaned up and organized years of records, planned a 2018 meeting where she increased attendance from 5% to 30%, and encouraged fellow rink owners and operators to be more involved at a section level. On a national level, she promotes roller skating


Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 / 47



New/Returning RSA Members


lease take a moment to welcome the following new and returning RSA members for 2019!

Skating Centers •

Aloha Roller Rink - San Jose, CA

Amanda Roller Rink - Amanda, OH

Brookhaven Skating Rink Brookhaven, MS

City Skate Center - Painesville, OH

Hot Wheels of Wonder - Shreveport, LA

Hyde Park Roller Magic - Hyde Park, NY

Joycrest Skating Rink - Elmira, NY

Mig’s Playmor - Euclid, OH

Mr. P’s Skateworld - Lumberton, NC

Puxico Roller Rink - Puxico, MO

Roller City - Jacksonville, NC

Rollerama Zapzone Skate & Fun Center Brighton, MI

Skate Eskape Tullahoma, TN

Skate Towne College Park, GA

Skateland Gaffney, SC

Skateland Reloaded - Big Spring, TX

Smithfield Skate Ltd - Smithfield, VA

• •

Future Operators

Melony Cox - Dallas, GA

Aaron Sells - Grants Pass, OR

Michael Longus - White Plains, MD

Aisha Smith - Sun Prairie, WI

Mike De Avila - El Paso, TX

Alec Resnick - Somerville, MA

Monique Gomez - Henderson, - NV

Angii Anderton - Pleasant Grove, UT

Muriel DeVore - Clearwater, FL

Ashley Ortiz - Chicago, IL

Natasha Edwards - Kansas City, - MO

Courtney L. Taylor - Liberal, KS

Phoebe Donohue - Murphy, - NC

Eduardo Munoz - Lafayette, IN

Ray Chatwin - Colorado City, - AZ

Elizabeth Harmon - Salem, OR

Sadhana Akella Mishra - Livermore, CA

George Hunt - Kansas City, MO

Sarah Jen - San Mateo, CA

Heather McMonigal - Defiance, OH

Tina Augustus - Chicago, IL

James Hodges - Minden, LA

Tyrenna D Tolbert - White Plains, MD

Jennifer Browning - Missouri City, TX

Zoe Johnson - Woodland, CA

Jennifer Premo - Brook Park, OH

Jennifer Wilson - Mount Juliet - , TN

Jonathan Oatis Davidge, Sr. - Abingdon, MD

Judy Leathers - Alice, TX

RSM Members •

ASCAP-Nashville, TN

Axe Payments-Santa Fe, NM • Bedrock Contracting-Ft. Worth, TX • Charles A. Kruger, Attorney at LawChicago, IL • Display Connection-Indianapolis, IN • Frazil/Freezing Point-Salt Lake City, UT • Icee CompanyFarmington Hills, MI • Roller Sk8r Magazine-Roanoke, VA • Rollerblade USAWest Lebanon, NH

Spinners - West Seneca, NY The Joyride Stuart, NE

Kandace Grogg - Bay Saint Louis, MS

The Rink @ Sallisaw LLC - Sallisaw, OK

Kenneth Bailey - Broadview Heights, OH

Kevin Bowerman - Springfield, MO

The Spot - Las Cruces, NM

Top Gun Skate Center - Fallon, NV

Kitanna Somera - Gonzalez - Long Beach, CA

Wauseon Rollercade & Event Center Wauseon, OH

Latasha Johnson - Hobart, IN

Marcella Turner - Grey - Moreno Valley, CA

Marva Walker - El Centro, CA

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• Schwan’s Food Service-Tampa, FL •

TRAY-Scottsdale, AZ

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 www.rollerskating.org



Products from the RSA

Kooky and Friends Folders

Fill er Up 32 Ounce How We Roll Cups (#32HWR)

Roller Skating Folders (#Folders)

These cups aren’t like any other cups you’ve seen. They’re thick, reusable, dishwasher safe and are in 32oz size. Each case comes with 250 cups with lids and 500 straws. The RSA now houses and sells these cups in the national office to ensure you’re receiving the best rates possible.

We’re bringing Kooky and Friends licensed characters back with these fun and colorful folders complete with roller skating facts. Includes business card slot on the right hand side. Pack of 25 folders. Cost: $20 for 25

Fitness Facts

Cost: $120.75

Roller Skating Fitness Facts Brochure (#B117)

New Pencil Design

Infographics are visual diagrams of information, statistics and facts that are wildly popular. These brochures offer a variety of facts about health, fitness, safety and history of roller skating and are great to hand out at local events, schools or in your rink to inform the public about why roller skating is a healthy, safe and fun activity for the whole family. 100 brochures per package.

Fluorescent “Why Walk When You Can Roll” Pencils (#PENC19) These pencils each say “Why Walk When You Can Roll” and come in fluorescent colors. Each box contains 100 pencils and are great for school trips, trade shows, or just getting the word out about roller skating.

Cost: $18 per 100

Cost: $17

Bag it Up Roller Skating Fun for Everyone Skate Bag (#BAG19) These bags are printed with a roller skate and the phrase “Fun for Everyone” Great for parties, special events, community trade shows and more.

Label it! Magnetic Name Badges (#MAGBADGE)

Cost: $20 per 100 If you’re interested in ordering 500 bags, the cost will be $17 per 100. Call 317-347-2626 Ext. 112 to receive this discount.

These magnetic roller skating name badges come with 10 in a pack and include paper inserts for names. Magnetic back. Cost: $25.00

ing a

e hav



day P at


Say Thanks Thank You Cards (#THANKYOU2019) These thank you cards are adorned with a watercolor background and roller skate with the words Thanks across the front of the card. Great for use for everyday business thank yous. Cost: $7.50 for 25 cards with envelopes

Invite Your Friends Birthday Party Invites (#INVITES) These invitations are customized for you by the RSA to include your logo and rink address. Great product to hand out to your customers who purchase birthday party packages! Choose from 2 options: Purple or Rainbow. Each invitation is 4.25” x 5.5”, full color, glossy on both sides and include your logo and address. 5000 custom invitations, shipping included in the cost. Ships from manufacturer. This is an invitation, not a mailable postcard. Cost: $175 for 5000


Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 / 49

Protect Your Business. Protect Your Skaters. Protect Your Future.

The Official RSA Endorsed Insurance Carrier OUR COMMITTMENT TO THE RSA


► Serving as the RSA Endorsed Insurance Provider Sponsor ► Diamond sponsor at every Roller Skating Industry Event ► Kids Skate Free Sponsor ► Roller Skating Manufacturer Associate Member ► Sponsor of local RSA Chapter Meetings ► Roller Skating Museum Sponsor ► My Skate Repair Program Sponsor ► Risk Management assessments for all customers ► Inline Hockey Association Insurance Provider

JBL Trinity has a division of underwriting and claims managers dedicated to the roller skating and FEC industry. Thanks to the dedication of these skilled professionals, JBL is at the forefront of the industry. We provide a full menu of insurance coverages to meet your specific needs, including but not limited to: General Liability, Property, Liquor Liability, Employment Liability (EPLI), Builders Risk. We hope that you will give JBL Trinity an opportunity to quote your roller skating rink or family entertainment center. Visit us on the web at www.skatinginsurance.com to fill out an application.

General Liability Coverages

• $0 Deductible • Additional Insureds • Schools & PTAs • Rides and Arcades • Medical Payments • Active Shooter Coverage

Property Coverages

• Hired and Non-Owned Auto • Boy and Girl Scouts • Special Events • Assault and Battery • Sexual Abuse and Molestation • Teams, Leagues and Roller Derby through Inline Hockey Association Program

Refer to the actual policy(s) for complete terms/conditions. • HVAC Equipment Breakdown • Computer/EDP Equipment • Replacement Cost • Crime Coverage • Money - In & Out • Food Spoilage • Ordinance or Law • All Risk - Special • Hurricane and Wind • Garages and Sheds • $1000 Deductible

Endorsed Provider for the RSA

These coverages are provided by “A-rated” carriers that understand your business and provide the specialized coverages you need. Our industry-wide expertise and claims assistance completes your insurance protection at a price you can afford.

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50 First Avenue Anthony Profaci Atlantic Highlands, NJ anthonyprofaci@jbltrinity.com Phone: 1-800-925-RINK www.skatinginsurance.com Fax: 732-888-4646 Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 www.rollerskating.org 1-800-925-RINK


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Book More Parties | Monetize Your Website | Drive More Foot Traffic | Save Time & Money

demo@fetchrev.com | fetchrev.com | 877-394-2410 52 /

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Exciting News from RSA’s Preferred Merchant Account Provider


e are excited to announce that we now can offer a Cash Discount program that actually meets ALL of the state and federal guidelines along with meeting all of the card brand requirements. As we expressed last month, up until now CSA Business Solutions has not been comfortable offering these programs to our customers because many of them did not meet all the requirements and could potentially put rink owners in a bad situation with either state or card brand regulators, not to mention that customers typically do not like surcharges.

As all of you know, cash is being used less and less but almost everyone has a credit or debit card. No longer do you have to send your customers away or to an ATM because our program will allow the customers that come to your rink to pay their own credit card usage fees which more often than not is far less than those incurred at an ATM. Combine that with the fact that CSA Business Solutions requires no contract and it is a nobrainer. Here’s the best part: You can try out this program and if you benefit from it great—but if for some reason you just don’t like it, or you

However, as more and more of our merchants have been asking for Cash Discount options, we have diligently been seeking the best program to offer our customers. Just a couple of weeks ago at a bank card conference in Atlanta, we got the go-ahead from legal experts stating that the program we’ve selected does in fact meet all the necessary requirements. While we still believe you may get push-back from your customers, we are confident that what we have to offer now will greatly serve your business.

You may ask what is this Cash Discount Program? It moves the responsibility of paying credit card fees from you, the business owner, to your cardusing customers—eliminating almost all of your credit card expense. For all practical purposes the only fees that you will be paying are the account maintenance fees and those incurred from debit card transactions as they are not subject to credit card rates.

Rinks That Have Never Accepted Credit Cards This is perfect for you. One of the main reasons business owners have never had a merchant account is because they do not want to pay the fees.

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Two Ways to Benefit Unless you’ve been under a rock the last couple of years you are hearing from many rink owners that CSA Business Solutions is the REAL DEAL and that we make significant differences for rink owners. With our special rate program established just for RSA members that has saved rinks over $250,000.00 and now the new Cash Discount Program you have a choice as to which approach you want to go with. Another great thing is that you’re not stuck with just one. For example, if you think that Cash Discount (allowing your customers to pay their own credit card usage fees) is best for you but in a few months you determine that your customers are not liking that approach, we can very easily switch you to the RSA Discount program. Either way you will save money and that’s what we are all about.

Let’s Skate Forward After receiving multiple requests each week, I can’t express to you how excited I am to finally be able to offer a Cash Discount option to you with no reservations and with full confidence that our program will provide great benefit to rink owners! Since being a part of the RSA family for the past few years, I have don’t see a benefit simply send over a cancellation grown to consider many of you my friends. All of my customers know and will tell you that my request. You have nothing to lose! number one goal is saving you money, followed We provide you all the equipment that you will closely by providing you the best merchant need FREE and it’s yours to use as long as you are account experience possible. our customer.

Making the Change Switching over to CSA and either one of our programs is probably one of the easiest things you will ever do. It starts with a comparison. If you email dbrewer@csamail.net or fax to 4043931475 one or two recent merchant account statements I can go over the options and show you exactly how you will benefit. Not all rink owners will be able to participate with the Cash Discount Program easily because of POS system limitations, but we may have answers there as well. We just need to have a conversation to determine the best way to move forward with what you have.

Rinksider - The Roller Skating Business Magazine |

DAVID BREWER David R. Brewer is the CEO of CSA Business Solutions, a merchant services and payment solutions provider based in Smyrna, Georgia. David has been working in the merchant services industry for more than 20 years and is dedicated to helping his customers improve their bottom line by reducing their costs. He can be reached at dbrewer@ csamail.net or 866-400-0272. For more information, visit CSABusinessSolutions.com.

Volume 28 / Issue 2 www.rollerskating.org

a roller skating association international program

All participating KSF skating centers will receive .50 back per registration with the $4 administrative fee that is applied to all new registering KSF children. Some rinks have received nearly $1000 back per year just by participating.

free for rsa members! did you know that being a member of the RSA means that you’ll now be able to utilize the kids skate free program for free for your skating center? visit www.tinyurl.com/ksfregister to join today!

If you have any questions on how to make the program work for you, please email kc@kidsskatefree.com today!

CSA BUSINESS SOLUTIONS rsa’s preferred merchant account provider

• • • • • •

NEW! Cash Discount program to eliminate fees! Free Terminal or Cash Register POS System - $29 Per Month - No Upfront Cost On-line Party Booking Integration with PartyWirks, CenterEdge, and Party Center 24/7 Customer Service and Technical Support

We’ll work with you to customize a solution that’s right for your business. Call us today and find out how your colleagues are saving hundreds of dollars each month! 866-400-0272 or dbrewer@csamail.net Ask for David Brewer csabusinesssolutions.com


ials te for testimon Visit our websi bers! from RSA mem

Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 / 55



10 Commandments For The Inspirational Leader


here are so many theories in leadership ranging from vision to self-awareness to service. The simplest way to develop your leadership skills is to have a work ethic mixed with a solid foundation of core values. Inspirational leaders have commandments they work and live by. Commandments, or guidelines, lay the critical foundation for the development of leadership and business solutions. All of you have your own commandments that you work and live by. These ten commandments will work as a guidebook to inspire your staff, increase workplace morale, and lay the foundation for a successful company.

1. Be truthful Any leader aspiring to greatness must do two things all the time—listen and tell the truth. Inspirational leaders own up to their mistakes and correct them as soon as possible. Do not blame others for your error. And when someone comes up with a brilliant idea, give credit where credit is due. Do not take credit for the idea. You will be respected by your team.

2. Be consistent Leaders are always performing like an actor on a stage. You must consistently and authentically act out your part in front of your audiences. You must lead with high energy, all day, every day. You must protect your personal brand.

someone’s life. You become the message of hope and encouragement to your staff. Encouragement comes from focusing on the strength of another person to drive their motivation and perform at a higher level which adds value to the organization and your personal brand.

arms. If you close your arms about love you will find that you are left holding only yourself.” Remember, some people are unreasonable and self-centered….love them anyway. Inspire them. Bring the best out of them.

6. Be articulate

Reputation is about earning credibility, not expecting it. You must work hard at building credibility so others are confident about doing business with you. One way to earn credibility is to keep your promises. Another way is to be honest. Actions speak louder than words. If you are credible and honest, your personal brand will sell naturally. So make your brand work for you. Most people agree that there is a direct correlation between a person’s reputation and his or her success. How effectively you represent yourself in public often determines what you will accomplish in your life. Your name can open….and close….doors for you. Guarding your personal brand needs to be a priority.

Effective leaders put words together based on the thoughts and needs of others. You must create the whole story out of words you have collected. Inspirational leaders are able to articulate and clarify what many of us have been thinking on the subject for a long time. Inspirational leaders seek and inspire excellence, not perfectionism. Go out there and learn so that you can return to your team members and inspire a culture of learning and accountability.

7. Be approachable Are you accessible? Do you have appropriate body language? How you appear to others is key to being an inspirational leader. Some people have a fear of authority, but it is your responsibility to remove the barriers and establish an environment of trust. By using proper verbal communication and listening skills, you will become much more approachable and inspirational. You are in control of how approachable you are.

8. Be a brand champion

If you are passionate about a common interest, you create a very attractive personal style of interaction, and inspire your team to 3. Be empathetic become involved and take an interest in you. They become a brand champion, a supporter, To start using empathy more effectively, put and a cheerleader of sorts for you. In return, aside your viewpoint, and try to see things from you become a brand champion for them. the other person’s point of view. Then validate Because we share a bond, we naturally support the other person’s perspective and examine your one another no matter the situation because own attitude. Perhaps you are more concerned of our passion. Remember, passionate people with being right rather than finding a solution are attuned to the five senses, taste, touch, or accepting others as they are. Listen with scent, sound, and sight. Passion for a common your heart to determine what the other person purpose brings people and ignites warmth feels.

4. Be generous Business and personal relationships are everything. Every relationship needs to be a two-way street. However, before a relationship can be formed, you need to give with zero expectation of receiving anything.

5. Be strong Inspirational leaders bring a light to 56 /

10. Be credible

As an inspirational leader do you have commandments that you work and live by? What do they look like? MICHELE WIERZGAC, MSED Ms. Wierzgac is a leadership expert, keynote speaker, and author of the forthcoming book, Ass Kicking Women: How They Leverage Their Informal Networks For Success. With her high energy presentations, Michele conveys sound leadership solutions and promotes audience engagement and on-your-feet participation. She promises her audience that they will leave her solutiondriven keynotes and workshops with at least one passionate, life transforming leadership tool. For more information on bringing in Michele Wierzgac for your next event, please visit: micheleandco. com.

9. Be a genuine spirit Talk to people—listen to what they have to say and what they actually mean. Sometimes those two can be completely different things. There is a beautiful story in everyone, so listen intently with an open mind; try to add value to the conversation wherever you can. Everyone has a gift—bring the best out of everyone. Among many other lessons of the heart, Leo Buscaglia reminds us “love is open

Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 www.rollerskating.org

S E E P A G E S 1 6 – 1 7 F O R P R I C I N G www.rollerskating.org

L E -AThe R N Roller M O RSkating E AT W W W. R Magazine O L L E R . R I |E D Volume E L L S K AT S . C O2M/ /57 Rinksider Business 28 /E Issue




5 Reasons to Hire for Skill Over Experience


hen hiring a new person into your organization, it’s very likely that you will review their resume, CV or professional profile and assess how their experience might apply to what your team needs. This is a very logical approach to assessing talent, however, when you look at how quickly the skills to perform each role are changing, only looking at past experience could leave you with a big skill gap. Hiring someone for their skills is a much safer, and longer-term bet, but it’s hard to change how you may have been looking at talent. There are many news headlines that share the warnings; we have enough bodies to fill the roles, but skills development is not keeping up with the demands of today’s businesses and tomorrow’s innovation. Even if unemployment rates are high, it does not mean you will have more available talent that your business needs. Hiring for skills means that your workforce is better prepared for changes your business may need to take in the future and are likely more adaptable to the future organization you are starting to envision.

interviewing and assessment skills to learn what these candidates gained from their prestigious experience!

Previous approaches may have had you looking for top commercial or consumer brands, or top international schools on a resume. Many have assumed that if they 3. Leverage technology, don’t survived a period at that school, or at that employer, they would automatically be able fully rely on it. to deliver what is needed in a particular role. There are amazing tools today to search Skill-based hiring has you looking for stories resumes for key words that can help you with keywords like: ability to communicate, create a shortlist of candidates. Where the learning new systems, managing relationships, technology cannot take you any further is interpreting situations, forming new ideas, uncovering why/when/how do people entertain strategic thinking, and respecting others’ input. new career opportunities, and what they need Many of these things are much harder or want before you start selling the job and to teach, change, or develop in candidates the organization. Be sure to learn a person’s regardless of the industry they come from. aspirations for growing their career and These are the solid skills that can make an immediate impact and fit in with your culture, today and in the future. For consistency across all your interviews, a scoring tool to identify where the greatest added value would be, where the growth opportunity for each candidate lies and what your recommendations are can be a helpful way to later review the talent available to you.

To make sure you are not only constantly enhancing their skill set. attracting the best candidates, but know who they are when they’re right in front of you, here 4. Sharpen your assessment are five ways to approach hiring for skill:

1. Don’t get too caught up with ‘fit’. Hiring for culture is extremely important, there is no debating that. However, hiring for what ‘fits’ today is extremely limiting. Think about where your business will be in three to five years and look at fit at that point. Every area of your business is likely evolving; make sure your talent acquisition activities are too.


Further to number 2, knowing how to effectively assess candidates for desired skill sets based on prior accomplishments and results, and to coach hiring managers to do the same. Think about the skills the candidate has demonstrated and get an understanding of what they learned from their experience. You can do this by actively listening and interpreting for understanding, not just responding.

2. Avoid the shiny pedigree appeal.

5. Learn the story of the skills.

Many organizations today focus too heavily on sourcing efforts that target candidates with “pedigree appeal”—impressive or prestigious credentials or educational or employment backgrounds. In fact, these days it takes precedence over the thorough investigation your team should be doing to understand if candidates have the skills needed to do their job today and tomorrow. Make sure you are still using some good old-fashioned

Know where the value lies in the story of their experience and with at least two skillbased questions (with follow-ups) for each attractive experiential accomplishment in their background, you can get to the story of the skills. Coaching your team who participate in the interview process can help them put the skills in the proper context. An example of a skill-based question could be, “How did you build the skills you needed after a setback?”

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Rinksider - The Roller Skating Business Magazine |

Having a strong understanding of what you need each role to bring to your team today—and how their role may quickly evolve—will help you find strong candidates. These will turn into fantastic employees who are adaptable and will help bring your organization into the future. It may be tough at first to be able to evaluate experience and then go beyond that to focus on skills. Know that getting a start on this will give you a competitive edge as the battle to attract, develop, and retain your talent heats up. JOHN CARROZZA John Carrozza is a Principal Consultant with Riviera Advisors, Inc., a boutique Recruitment/ Talent Acquisition Management and Optimization Consulting Firm based in southern California. His career has been dedicated to helping Talent Acquisition teams perform at their best, and has previously done this at The Walt Disney Company, and consulting for Universal Studios Hollywood and DirecTV. In his spare time, John has dabbled in producing film, video and web content. For more information on John Carrozza, please visit: www.RivieraAdvisors.com

Volume 28 / Issue 2 www.rollerskating.org

Promo Only Top 20 for April 2019

1 - Ariana Grande - 7 Rings 2 - Jonas Brothers - Sucker 3 - Ellie Goulding X Diplo - Close To Me 4 - Halsey - Without Me 5 - Ava Max - Sweet But Psycho 6 - Khalid - Better 7 - Sam Smith & Normani - Dancing With A Stranger 8 - Ariana Grande - Break Up With Your Girlfriend, I’m Bored 9 - Benny Blanco fl/Halsey & Khalid - Eastside 10 - Post Malone - Wow. 11 - Dean Lewis - Be Alright

12 - The Chainsmokers f./5 Seconds Of Summer - Who Do You Love 13 - Lil Peep & ILoveMakonnen f./Fall Out Boy - I’ve Been Waiting 14 - Fletcher - Undrunk 15 - Marshmello f./Chvrches - Here With Me 16 - Cardi B & Bruno Mars - Please Me 17 - Lady Gaga & Bradley Cooper - Shallow 18 - Lauren Daigle - You Say 19 - Bebe Rexha - Last Hurrah 20 - Lil Nas X - Old Town Road

Chart compiled from national airplay charts and Promo Only feedback Promo Only

257 S. Lake Destiny Drive Orlando, FL 32810 www.promoonly.com

The Industry’s #1 Source for Music and Music Videos

Brian Tilly Rink Manager @ Insanity Complex Huntsville, AL: “Fast reliable service and high quality products that they back 100%”


Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 / 59


Roller Skating news, videos, celebrities & more Written by: Joe Rayes

New Hampshire’s Last Standing Rink in Jeopardy


Back in 1977 when Al DeHavens built the rink, he did so with this idea of giving the often isolated people of the Upper Vally town of Enfield, N.H. a place to socialize and have fun the likes of which are absent today. It is the last of its kind in Vermont and New Hampshire so it was obviously emotional for residents who don’t want to see it go. The initial idea of opening a rink in the area met opposition as it was thought to attract the wrong crowd. Opening day drew a large turnout and in its hay day the rink was very busy boasting having too many people out on the floor at one time. Patrons of all ages came far and wide to skate. At one point, Al pulled Debbie aside and told her he had a private booking coming in that he wanted help with. She couldn’t tell anyone who it was though, he said, not even her son. Fast forward to the present and the same rink is struggling to survive with 30-40 patrons on their busiest nights when there used to be triple that amount. The business is losing money and cannot sustain itself. There have been a few innovative ideas floated over the past year. One is to section off part of the facility to board animals, another is to offer an annual membership for long time patrons.

Former Elk Rink Owner Turns 100 Elvelyn Fuchs turned 100 on March 12 and was the former owner of the Elm Skating Rink with her late husband, Bill. Sporting a corsage, Fuchs celebrated the event with around 60 friends in Oak Brook, IL at the Marriott Hotel. The Fuchs’ rink opened its doors in the 1950s until closing in the 1980s and site is currently Lexington Square of Elmhurst but it used to be marked with a unique sign in the shape of a roller skate. Evelyn and Bill invested all of their savings including some borrowed funding from parents to get off the ground and it took almost 2 years to see the fruits of their labor start to pay off and see profit. When asked about the secret to living a long life, Fuchs responded “Eat fish and walnuts.”

Sikeston, Missouri Gets New Roller Skating Rink Elite Skate opened on March 27. In addition to skating, the facility also features a snack bar and pool tables. You can also rent or purchase skates onsite. Owner Sherry Payne’s family has fulfilled a lifelong goal of owning and operating a skating rink and is happy to report lots of community support. Hours of operation are Thursdays 6-9 p.m, Fridays 7 -11 p.m, and Saturday and Sunday 2-5 p.m.

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Philly Combines Fitness, Friendship, and Roller Skating Looking for a place for acrobatic dancers on skates can go? We’ve got just the place at the Skateboard Academy of Philadelphia in Port Richmond to make new acquaintances, and learn a new wonderful exercise skill. The facility hosts classes two times per month.

Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 www.rollerskating.org



National Museum of Roller Skating Fundraisers Raffle at RSA Convention: Win $4,000 or more in Vegas

You can buy a raffle ticket from these museum trustees. They also appreciate your feedback about the museum. Please seek them out at the RSA convention to discuss your questions and suggestions.

Last year’s 1st place museum raffle winner, David Ramsey, won almost $4,000. A $50 ticket gets you a shot at the big prize: 35 percent of total ticket sales. Second place receives 10 percent, President : Kim Wall (last year Section I) and 3rd place 5 percent (last year Ron Parmley). Three winners will be Vice President: Nellie Anderson drawn at random during the President’s Dinner Lillie on Wednesday night, May 1, at the RSA annual Treasurer: Alan Bacon convention. You don’t have to be present to win. This year you will be able to buy raffle tickets Secretary: Peggy Young (and membership) by credit card. Other Trustees: Annelle Anderson (past The success of the museum’s annual raffle is president), Dianne Braun, Danny Brown, essential to funding the museum. Last year the Dominic Cangelosi, Charlene Conway, Howard museum sold 217 tickets and netted, after raffle “Bud” Engle, Bill Hoefler, Ed Hughes, Michael prizes, over $5,000. Tickets can be purchased Jacques, Judith Young Link, Jim Link, Linda from any museum trustee, at the museum booth Miner, and Randy Ray. in the tradeshow, or at the President’s Dinner. Last year most rinks present at the convention purchased at least one ticket. The Ramseys, JBL Trinity, Verna Quaranto, and Dominic Cangelosi purchased 10 or more tickets.

Lincoln Community Foundation Fundraiser May is also the time for this important

fundraiser. This year the Lincoln Community Foundation will give $450,000 to over 300 citywide charities. Each entity will receive a proportional share based on the amount of financial support each organization receives from its supporters. You may give throughout the month of May, as long as the donation is received by the 31st. Go to www. givetolincoln.com and follow the prompts and type in the National Museum of Roller Skating. You may also send a check to the museum at 4730 South Street, Lincoln, NE 68506. If you have any questions, call Rhonda Cann at the museum 402-483-7551, Ex 203. Last year the museum received a $1,031.83 contribution from the Lincoln Community Foundation based on donations of over $6,000 by over 20 people.


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Sizes 3-12 Retail Price $199 New Zero Flex jam wheel, 62x42mm Rinksider - The Roller Skating Business Magazine | Volume 28 / Issue 2 / 61


2019 RSA Affiliate Member Listings

The companies listed below are “RSM” members of the Roller Skating Association International who provide goods and services to the roller skating industry. Company information is updated in each issue of Rinksider for your reference. If your firm services the roller skating industry and you would like information about becoming a member, or you are a current member needing to update your information, call the Association headquarters at 317-347-2626 Ext. 108. If you would like an additional listing under another RSM category, there is a charge of $125 per additional category. Information below is as provided on 2018 RSM renewals. Changes and category updates must be made with Sharon McMahon at membership@rollerskating.com.

COMPUTER TECHNOLOGY FETCHREV Greg McGuire 855-979-7833 1232 E. Baseline Rd. Floor 2, Tempe, AZ 85283 brandon@fetchrev.com www.fetchrev.com

INTERCARD INC. Rhonda Stevens 314-275-8066 1884 Lackland Hill Parkway Suite 1, St. Louis, MO 63146 rstevens@intercardinc.com www.intercardinc.com

PARTY CENTER SOFTWARE Scott Drummond 888-804-1166 1010 Camerado Drive #206, Cameron Park, CA 95682 sales@partycentersoftware.com www.partycentersoftware.com

SACOA PLAYCARD SYSTEM Hiara Elias 214-256-3965 PO Box 5258, New York, NY 10163 helias@sacoa.com www.sacoacard.com

TIMES TWO TECHNOLOGY Kendall Cabe 708-497-9896 113 McHenry Rd., #380, Buffalo Grove, IL 60089 kendall.cabe@timestwotechnology. com www.timestwotechnology.com

TRAY Christina Calhoun 844-873-8729 7135 E. Camelback Rd. Suite 360 Scottsdale , AZ 85251 christina.calhoun@tray.com www.tray.com

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CONSULTING AND RINK PLANNING BEDROCK CONTRACTING Jessica VanOsdell 1-800-957-7663 3775 N. Beach St., Ft. Worth, TX 76137 jessica@bedrockcontracting.com www.bedrockcontracting.com




David Brewer 866-400-0272 791 Park Manor Drive, Smyrna, GA 30082 dbrewer@csamail.net www.csabusinesssolutions.com

Kristin Messick 800-241-4908 716 S. River Street, Calhoun, GA 30703 kamessick@gmail.com www.omegapatternworks.com


Ronald Creten 913-894-5177 14501 W. 98th, Pillar 18-51A, Lenexa, KS 66219 ron@rcsports.com www.rcsports.com




Daniel Wortman 480-748-4191 3098 E. Bellflower Dr., Gilbert, AZ 85928 dtwortman@gmail.com www.skatemanagementsystems.com

FINANCING/FINANCIAL PLANNING AXE PAYMENTS Brian Worth 877-385-0531 530-B Harkle Road. Suite 100 Santa Fe, NM 87505 SAvello@GetAxePay.com www.GetAxePay.com

CFG WEALTH MANAGEMENT SERVICES Michael Puckett 317-841-7959 9840 Westpoint Drive, Suite 150, Indianapolis, IN 46256 mpuckett@cfgwms.com www.cfgwms.com

Rinksider - The Roller Skating Business Magazine |

Edward Hurney 800-542-4189 PO Box 1059, Calhoun, GA 30701 email@astrocarpetmills.com www.astrocarpetmills.com

Larry Finchum 865-453-3995 2812 Boyd’s Creek Highway, Sevierville, TN 37876 larry@finchumsportsfloors.com www.finchumsportsfloors.com

FLAGSHIP CARPETS Marsha Long 800-778-5241 734 S. River St., PO Box 1779, Calhoun, GA 30701 marsha@flagshipcarpets.com www.neoncarpets.com

FLOOR SYSTEMS INC Kim Wall 260-484-7746 4517 Industrial Rd., Fort Wayne, IN 46825 kim@floorsystemsinc.com www.floorsystemsinc.com

ICE COURT Jamie Noble 843-884-0603 205 Boring Drive, Dalton, GA 30721 jaime.noble@recreationalgroup.com www.icecourt.com

RINK-COTE/ PORT CITY PAINTS Roy Spencer 231-726-5911 1250 9th Ave, Muskegon, MI 49440 muskegon@repcolite.com www.repcolite.com

ROLL-ON FLOOR PRODUCTS Joseph Nazzaro Jr. 817-571-2938 233 W. Pipeline Rd., Hurst, TX 76053 joenazzaro@aol.com www.roll-on.com

SOUTHEASTERN SKATE SUPPLY #2 David Ramsey 800-241-8060 462 Veterans Memorial Hwy, SE, Mableton, GA 30126 david@seskate2.com www.southeasternskatesupply.com

TITE COAT INTERNATIONAL Scott Gray 800-442-8483 5365 Dorsey Evergreen Rd., Fulton, MS 38843 owner@titecoat.com www.titecoat.com

FURNITURE AND DISPLAY CASES DISPLAY CONNECTION Barry Wides 317-704-8143 1389 W. 86th Street, Indianapolis, IN 46260 displayconn@gmail.com www.displayconn.com

Volume 28 / Issue 2 www.rollerskating.org



317-347-2626 Ext. 107 6905 Corporate Drive CINTAS CORPORATION Indianapolis, IN 46278 Mallory Hulsey editor@rollerskating.com 317-387-9000 6800 Cintas Blvd, Mason, OH 45040 www.rollerskating.com eaglestons@cintas.com www.cintas.com ROLLER SK8R MAGAZINE Susan Geary 540-339-9461 INSURANCE 4712 Oak Rd. NW, Roanoke VA rollerskater@susangeary.com


Robert Ferrer 323-782-8454 625 South Fairfax Ave, Los Angeles, CA 90036 robert@hanasabinsurance.com www.hispcs.com

JBL TRINITY GROUP LTD Anthony Profaci 800-925-7465 50 First Avenue, Atlantic Highlands, NJ 7716 anthonyprofaci@jbltrinity.com www.skatinginsurance.com

AMERITRUST INSURANCE GROUP Nancy Clay 913-266-5325 11880 College Blvd, Ste 500, Overland Park, KS 66210 nclay@meadowbrook.com www.wcpolicy.com/rsa

LEGAL SERVICES CHARLES A. KRUGER ATTORNEY AT LAW Charles Krugel 312-804-3851 1001 S. State St. #1904, Chicago, IL 60605 cak1@charlesakrugel.com www.charlesakrugel.com

MEDIA BOWLING INDUSTRY MAGAZINE & TRAINERTAINMENT David Garber 817-886-4840 6829 Green Leave Dr. North Richland Hills, TX 76182 david.garber@trainertainment.net


MUSIC ASCAP John Bonaccorso 800-505-4052 2 Music Square West Nashville TN 37203 glcs@ascap.com

FEC MUSIC Jim Juniper 866-684-8324 787 Adelaide St North Suite 2, London, ON N5Y 2L8 sales@fecmusic.com http://www.fecmusic.com

FUN EXPRESS Lae Phonephakdy 402-939-3020 4206 S 108th St, Omaha, NE 68137 laep@funexpress.com www.funexpress.com

FUNTASTIC NOVELTIES INC. Kris Wall Friesner 260-482-1566 4515 Industrial Rd, Fort Wayne, IN 46825 kris@funtasticnovelties.com www.funnov.com

GLOWORKS Joe Iacona 800-809-4569 23133 Schoenherr Road, Warren, MI 48089 joe@gloworks.com www.gloworks.com

RHODE ISLAND NOVELTY Dan Highcove 800-435-3456 350 Commerce Dr., Fall River, MA 2720 dhighcove@rinovelty.com www.rinovelty.com


NOVELTY ITEMS/ REDEMPTION PRODUCTS A & A GLOBAL INDUSTRIES Stacy Johnson 800-638-6000 17 Stenerson Lane, Cockeysville, MD 21030 eroach@aaglobal.com www.aaglobal.com

BMI MERCHANDISE Dave Schwartz 732-363-0212 1960 Rutgers University Blvd., Lakewood, NJ 8701 dschwartz@bmimerchandise.com www.bmimerchandise.com

COAST TO COAST ENTERTAINMENT Gary Balaban 732-238-0096 1000 Towbin Ave, Lakewood, NJ 8701 gary@coastentertainment.com www.cranemachines.com

Mike Hill 800-860-8474 111 Triple Diamond Blvd, North Venice, FL 34275 mike@stuffshop.com www.stuffshop.com

SURESHOT REDEMPTION 58911 Sondra Doyle 909-923-5700 1500 S. Hellman Ave, Ontario, CA 91761 SondraD@folandgroup.com www.sureshot-redemption.com

THEISEN VENDING CO Ted Bratulich 612-827-5588 2335 Nevada Ave North, Golden Valley, MN 55427 ted@theisenvending.com www.theisenvending.com

PARTY SUPPLIES NORTHWEST ENTERPRISES Gordon Vong 847-806-0034 900 Lunt Ave., Elk Grove Village, IL 60007 gordonv@nwparty.com www.nwparty.com

REBECCA’S Joseph Nazzaro Jr. 817-545-2745 233 W. Pipeline Rd., Hurst, TX 76053 service@rebeccas.com www.rebeccas.com

SURESHOT REDEMPTION Sondra Doyle 909-923-5700 1500 S. Hellman Ave, Ontario, CA 91761 SondraD@folandgroup.com www.sureshot-redemption.com

PLAY EQUIPMENT AND LASER TAG CREATIVE WORKS INC. Jeff Schilling 317-834-4770 350 Bridge St., Mooresville, IN 46158 marketing@thewoweffect.com www.thewoweffect.com

INTERNATIONAL PLAY COMPANY INC. Kathleen Kuryliw 604-607-1111 215-27353-58th Crescent, Langley, BC V4W 3W7 sales@iplayco.com www.iplayco.com

LASER BLAST Carla Ewald 877-338-7889 6118 Gotfredson Rd., Plymouth, MI 48170 mike@laser-blast.com www.laser-blast.com

LASERTAG.COM BY ZONE LASER TAG INC. Erik Guthrie 866-966-3797 419 Webbs Lane, Dover, DE 19904 erik@lasertag.com www.lasertag.com

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LASERTRON Ann Kessler 716-836-0670 251 Meyer Road, Amherst, NY 14226 info@lasertron.us www.lasertron.us

PLAYSMART Gary Boots 217-221-4031 107 North Missouri, Sedalia, MO 65301 gboots@playsmart.com www.playsmart.com

RIDE DEVELOPMENT COMPANY Tamara Dean 503-606-4438 PO Box 40, Independence, OR 97351 RDCcars@gmail.com www.bumpercar.com

ROLLER SKATE MANUFACTURERS ATOM SKATES - 58153 Josh Haagen 253-301-3460 2750 Williamson Place NW Suite 148, DuPont, WA 98327 Info@atomskates.com www.atomskates.com

BONT SKATES Debbie Rice 941-722-2668 5004 US Highway 41 N Unit B, Palmetto, FL 34221 debbie@bont.com www.bont.com

CHICAGO SKATES/ NATIONAL SPORTING GOODS Joel Aranson 973-779-2323 376 Hollywood Ave., Fairfield, NJ 7004 skater@chicagoskates.com www.chicagoskates.com

CRAZY SKATES USA Trent Carter 317-222-6105 5530 W Raymond St, Indianapolis, IN 46241 contact@crazyskateco.com www.crazyskateco.com

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GOLDEN HORSE SKATE CO. LTD Helen Ou-Chang 886-927-351409 No. 8 Xiamei Rd. Xinyang Industrial District, Hai Cang, Xiamen, Fujian 361022 helenou8@gmail.com www.ghskates.com

RIEDELL SKATES INC. Bob Riegelman 800-698-6893 122 Cannon River Ave N, Red Wing, MN 55066 tylerh@riedellskates.com www.riedellskates.com

RC SPORTS INC. Ronald Creten 913-894-5177 17501 W. 98th, Pillar 18-51A, Lenexa, KS 66219 ron@rcsports.com www.rcsports.com

SOUTHEASTERN SKATE SUPPLY INC. Glenn Ramsey Jr 800-444-7528 2917 Nicholas Ave, Roanoke, VA 24012 info@seskate.com www.seskate.com



Will Marion 217-324-3961 311 West Edwards Street, Litchfield, IL 62056 jolson@rollerderbyskates.com www.rollerderby.com

David Ramsey 800-241-8060 462 Veterans Memorial Hwy, SE, Mableton, GA 30126 david@seskate2.com www.southeasternskatesupply.com

ROLLERBLADE USA Stephen Charrier 800-232-7655 19 Technology Drive, West Lebanon, NH 3784 scharrier@rollerblade.com www.rollerblade.com

SKATES US INC. David Ripp 765-935-7477 415 West Eaton Pike, Richmond, IN 47374 david.ripp@skatesUS.com www.SkatesUS.com

SURE GRIP INTERNATIONAL Jim Ball 800-344-3331 5519 Rawlings, Southgate, CA 90280 skates@suregrip.com www.suregrip.com

ROLLER SKATES & DISTRIBUTORS GOLDEN HORSE RENTALS/LW SKATES Walt Hedrick 817-781-1898 4004 Cedar Creek Ct, Arlington, TX 76016 waltskate@yahoo.com www.usedrentalskates.com

Rinksider - The Roller Skating Business Magazine |

ROLLER SPORTS USA ROLLER SPORTS Eric Steele 402-483-7551 Ext. 210 4730 South Street, Lincoln, NE 68506 www.usarollersports.org ESteele@USARollerSports.org

SIGNAGE & APPAREL ROLLER ROO APPAREL Robert Bentley 850-478-3994 2607 East Olive Rd., Pensacola, FL 32514 funtimesk8@aol.com www.myskatecenter.com

EXPERT HOSIERY LLC Abid Sheikh 919-799-7707 5448 Apex Peakway No. 115, Apex, NC 27502 info@experthosiery.com www.funtimefootwear.com

SNACK BAR EQUIPMENT & SUPPLIES AUTOFRY/MULTICHEF MOTION TECHNOLOGY Meagan Gregoire 800-348-2976 10 Forbes Road, Northborough, MA 1532 mgregoire@mtiproducts.com www.MTIproducts.com

FRAZIL/FREEZING POINT John Einsfeld 877.372.9455 john.eisfeld@freezingpointllc.com www.frazil.com 3560 W. Niniget Dr. Salt Lake City, UT 84104

GOLD MEDAL PRODUCTS COMPANY Stephanie Goodin 8009-543-0862 10700 Medallion Drive, Cincinnati, OH 45241-4807 info@gmpopcorn.com www.gmpopcorn.com

ICEE COMPANY Curt Ritzel 803-926-5657 23660 Research Drive Unit A, Farmington Hills, MI 48335 critzel@icee.com www.icee.com

PEPSI-COLA COMPANY Tony Grimes (972) 334-2177 Attn: Ross Bower 7701 Legacy Drive, Plano, TX 75024 tony.grimes@pepsico.com www.pepsiworld.com

QUIK N’ CRISPY Paul Artt 651-669-8993 12021 Plano Rd. Suite 160, Dallas, TX 75243 paul@q-n-c.com www.q-n-c.com

SCHWAN’S FOOD SERVICE Monte Farrar 813-748-1167 9472 Hunters Pond Dr., Tampa, FL 33647 monte.farrar@schwans.com www.schwans.com

Volume 28 / Issue 2 www.rollerskating.org






Elwood Bakken 800-248-0076 310 Ice Pond Rd., Bozeman, MT 59715 allan@actionlighting.com www.actionlighting.com

Wayne Snihur 954-917-3009 1400 NW 65th Place, Fort Lauderdale, FL 33309 info@americanchanger.com www.americanchanger.com



Terry Maxfield 800-255-1015 701 Graham St., Emporia, KS 66801 terry@audiolite.com www.audiolite.com

Holly Hampton 920-822-3951 1077 E. Glenbrook Drive, Pulaski, WI 54162 sales@baytekgames.com www.baytekgames.com

FROGGY’S FOG Christopher Markgraf 615-469-4906 302 Rutherford Ln, Columbia, TN 38401 sales@froggysfog.com www.froggysfog.com

STAR WHOLESALE LIGHTING AND SOUND Michael Couey 678-570-7608 55 Thomas Grace Annex, Sharpsburg, GA 30277 couey18@aol.com

SPECIAL PRODUCTS & SERVICES GLOBAL ROOFING COMPANY JoB LeRay 800-257-3758 2117 Goliad Circle, Frisco, TX 75033 info@globalroofingcompany.com www.globalroofingcompany.com


BENCHMARK GAMES Paula Rinker 561-588-5200 51 Hypoluxo Rd, Hypoluxo, FL 33462 prinker@benchmarkgames.com www.benchmarkgames.com

BETSON ENTERPRISES Brian Murphy 201-438-1300 303 Paterson Plank Rd, Carlstadt, NJ 7072 bmurphy@betson.com www.betson.com

DANDMAT SERVICES Danny Schutt 321-231-6411 91 Earl’s Lane, Apopka, FL 32712 danny@vendingfloridaco.com www.dandmatservices.com

MOSS DISTRIBUTING, INC. Bailey Luke 515266-6422 1801 Guthrie Ave. Des Moines, IA 50316 bailey@mossdistributing.com www.mossdistributing.com

Natalia Perez 469-521-8000 2015 McKenzie Dr Suite 106, Carrollton, TX 75006 PLAYER ONE AMUSEMENT natalia.perezhaedo@embedcard.com GROUP www.embedcard.com Bill Freeman 386-747-0845 TOURIST ATTRACTIONS AND 1920 Center Park Dr., Charlotte, NC 28208 PARKS MAGAZINE bill.freeman@cineplex.com Scott Borowski www.winwithp1ag.com 610-645-6940 1062 E. Lancaster Ave. Suite F/5, Bryn Mawr, PA 19010 editortapmag@kanec.com www.tapmag.com www.rollerskating.org

1-800-282-0194 1100 W. 3rd Ave, Columbus, OH 43212 pjones@shafferdistributing.com www.shafferdistributing.com

NATIONAL TICKET COMPANY - 1081 Patrick Carter 800-829-0829 pcarter@nationalticket.com www.nationalticket.com PO Box 547, Shamokin, PA 17872

SSM VENDING Judi Heston-Donnell 877-213-0500 1716 West Broadway Road Suite 111, Mesa, AZ 85202 judi@ssmvending.com www.ssmvending.com

THEISEN VENDING CO Ted Bratulich 612-827-5588 2335 Nevada Ave North, Golden Valley, MN 55427 ted@theisenvending.com www.theisenvending.com

WHEEL AND BEARING MANUFACTURERS ANABOLIX SKATE COMPANY Mike Elsbury 317-903-6172 7304 Atmore Drive, Indianapolis, IN 46217 mkels71@yahoo.com www.anabolixskate.com

SKATE ONE CORP DBA ROLL ONE DISTRIBUTION Isaac Oltmans 805-683-4779 30 South La Patera Lane, Santa Barbara, CA 93117 vicki@rollonedist.com www.rollonedist.com

WRIST BANDS, TICKETS AND TOKENS HOFFMAN MINT - 63290 Wayne Snihur 954-917-5451 1400 NW 65th Place, Ft. Lauderdale, FL 33309 wayne@hoffmanmint.com www.hoffmanmint.com

Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 / 65


Classified Advertisements


At United Skates of America, we believe the success of a facility is based on the General Manager/Managing Partner and the team they lead. We are looking for dynamic leaders that have the ability to execute programs, developed over our 40+ year history, to join our expanding team. The candidates should also bring innovative new ideas to the table. A Managing Partner receives a base compensation and a bonus, where dedication pays large dividends. This bonus is paid as a percentage of the profits, creating a strong relationship between the partner and the company. If you are a high-energy leader that will embrace this culture and drive the success of the facility like it is your own business, contact Kim Nesbitt, HR Manager, at knesbitt@unitedskates.com for more information.


FOR SALE Magic Wheels Skating Center, Jackson TN 38305. Turn-Key Fully Equipped On-Going Business. Sale Includes 24,854 Sqft Building on 2.4 acre Lot & Skating Business. Parking 110 cars, Traffic Count 27,741 per day. Seller retiring after 35 years. Appraised Value $825,000. List Price $650K. Contact Tim Jones, Five Star Real Estate Services, 731-437-0489, jones2219@gmail.com


Located in Tulsa, OK. Turnkey operation, we just celebrated 50 years! 20,000 sq. ft. bldg, Grade 1, Maple floor is 12,000 sq ft. Open span bldg. with rubber roof. Located in the center of town on Historic Route 66. Serious inquiries only contact Doug Bauer at 918-665-1210

As a member of the Roller Skating Association, you recieve more than 50 benefits, discounts, services and more. A complete list of these benefits and codes can be found on the RSA website under Members > Documents > Benefits and then under the file titled Complete list of RSA Membership Benefits. You can also download editable commercials, PSAs, educational manuals, past Rinksider Magazines, marketing materials, promotional flyers to use in your skating center, risk management guidelines, safety standards, board of directors minutes, and hundreds of other materials. If you have trouble finding something, feel free to give us a call and we can help!

Questions about the RSA website? Give us a call!

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Rinksider - The Roller Skating Business Magazine |

Volume 28 / Issue 2 www.rollerskating.org

Profile for Roller Skating Association International

Rinksider Magazine Volume 28 / Issue 2  

This issue of Rinksider Magazine will cover: Summer Skate Camps Fresh Concessions for 2019 You Versus Them: Keeping up with the competition...

Rinksider Magazine Volume 28 / Issue 2  

This issue of Rinksider Magazine will cover: Summer Skate Camps Fresh Concessions for 2019 You Versus Them: Keeping up with the competition...