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May/June 2014 • Volume 23 / Issue 3 • $9.00


How to Launch a Cashless

System in Your Rink EXCLUSIVE

New Expectations in the World of Concessions

Maintenance Tips from the Pros


How to Generate

Buzzworthy Media Events

s r a l l o D y b r e D e u n e v e R s ’ k in R r u o Y e s a e r c n I n a C y b r e D r e l o R w o H

association news | Board of Directors, Volunteers, Staff & Contributors

WHAT’S COMING NEXT MONTH... May/June 2014 • Vol. 23 / Issue 3 • $9.00

As of printing on April 16, 2014

Tina Robertson President, Topeka, KS

Bob Housholder Vice President, Savoy, IL


Michael Jacques Treasurer, Granite Bay, CA

Board of Directors

Keith Brainard, Warren, OH John Capelli, New Munster, WI Chris Finley, London, KY Chris Griffith, Sumter, SC Jimbo Hafner, Brenham, TX William Hoefler, Hadley, MA Ed Hughes, Liberty, MO Michael Jacques, Granite Bay, CA Brian Molony, Kalamazoo, MI Randall Ray, Centralia, WA Billy Thompson, Gastonia, NC Stephen Turner, Glen Ellyn, IL Cort Wahlig, Newark, DE

Want to know what we’ll be discussing next month? Check out our editorial lineup for the next issue!

Publications Committee Alan Bacon, Richland, WA Bobby Braun, Helotes, TX Brian Molony, Kalamazoo, MI, Chairman Cort Wahlig, Newark, DE

2014 JULY/AUGUST RSB EDITORIAL LINEUP • It’s All About the Games: Revamping Your Game Room • How It’s Made: The Life of a Roller Skate • Pro Shop Push: How to Improve Your Pro Shop Marketing and Merchandising for Better Results • 10 Tips to Improve the Life of Your Rental Skates • Lighting the Way: How New Trends in Lighting Can Transform Your Rink

Call 317.347.2626 Ext. 107 or email and ask for a Media Kit!


June 1, 2014

James McMahon Executive Director

Lynette Rowland

Editor-in-Chief / Publisher / Director of Communications Contributing writers: Tina Robertson, Lynette Rowland, Cornelius Fortune, Meghan Molony, James Vannurden, Tina Schwartz, Michael Puckett, Cara Quinlan, Lori Lovely Cover provided by: Cory Acklus, Everett Skate Deck RSB is published bimonthly by Roller Skating Association International. Copyright 2014 by Roller Skating Association International. All rights reserved. Reproduction in whole or part without express written permission of the publisher is strictly forbidden. Statements of fact and opinion are the responsibility of the authors alone and do not imply an opinion on the part of the directors, officers or members of RSA. RSA does not endorse, represent or warrant the accuracy or reliability of any of the information, content, advertisements or other materials contained herein. RSB welcomes stories, art and photo contributions. All such material must be accompanied by a self-addressed, stamped envelope in order to be returned. Advertising Information: Please contact Lynette Rowland at 317-347-2626 or email editor@rollerskating. com to request a media kit and rate card. Advertising discounts available for all RSM Affiliate members. Postmaster: Send address changes to: 6905 Corporate Drive, Indianapolis, IN 46278, Phone: 317-347-2626 or Fax: 317-347-2636. Presorted standard at Indianapolis, IN. Subscription is part of membership in Roller Skating Association International. Subscription rate for non-members is $45.

4 | May/June 2014 | Roller Skating Business Magazine

Table of Contents | association news


42 | Derby Dollars: How Roller Derby Can Increase Your Rink’s Revenue

6 | From the Editor’s Desk 7 | Important Dates 8 | GoodHire Member Benefit 9 | Embed USA Member Benefit 10 | Promotional Flyers 12 | RSA Products Guide 14 | New RSM Members 16 | Memorial Opportunities 17 | Memorial Form 18 | In Memoriam 20 | Roller Skating Foundation Donations 22 | RSAdvantage Member Benefits 24 | RSAdvantage Details


46 | New Expectations in the World of Concessions

| | | |

AAMA Corner Your Wealth Matters Online Review Sites Pull Out Promotional Calendars

CONNECTIONS 58 | Roller Skating Association Affiliate Members 62 | Classified Ads

36 | How to Launch a Cashless System in Your Roller Skating Rink

ROLLER SKATING NEWS 21 | Roller Skating Museum 30 | Roller Skating Buzz

GET CONNECTED! Join our members-only Facebook Group Today

28 | Maintenance Tips from the Pros

Sign up for our members-only e-newsletters every week

52 | How to Generate Buzzworthy Media Events

May/June 2014 | Roller Skating Business Magazine | 5

association news | From the Editor’s Desk

TEAM RSA: Dividing Tasks, Multiplying Success If there’s one great thing about the RSA Board of Directors and staff, it’s that we’re all on the same team - always seeking out new ideas, questioning the status quo and looking at new ways to approach old ideas. We are TEAM RSA! In 2013, the Association became members of ASAE which has provided an incredible resource to us in learning how other associations approach their communications and a variety of other departments. Do they focus on print and digital media equally? Do they cover difficult topics or do they stay with safe issues? How do they run their elections processes via communications? How do they handle their data storage? What kind of websites do they have? Do they have the same concerns? What’s the right way to go about a particular topic? The questions are endless, but it’s a learning process that we are thoroughly enjoying and working together, as a team, to address each and every day. This year, I served as an ASAE Gold Circle Awards Judge and an Excel Award Judge for the Association Media and Publishing. I wasn’t surprised to learn that the processes that the RSA team are moving towards are not just common - they’re prevalent! For example, most, if not all, associations utilize an AMS software (association management software) that integrates with their website and members-only section - and all were just as complex when transferring their hundreds of thousands of records. It’s a huge project that we’ve undertaken, but one that’s over a decade overdue and we’re on the home stretch. Through the ASAE, we learned that interviews with candidates during election processes are a responsible practice amongst editorial boards and professional associations everywhere - some of which have 10,000 members or more and boards of over 250 members! This learning method, through collaboration with other associations, goes straight heart of why YOUR association exists - education and growth. Your RSA team truly works very hard, both day and night, to understand your businesses and how we can help enhance what is your livelihoods.

Behind the Scenes Jim McMahon, Executive Director, takes your calls day and night, no matter the hour, and works to ensure that we find you an answer to your questions. He’s passionate about the business and it shows in both his own work and the staff. Whether it’s answering questions about why to be a member of the Association, talking to media, or giving suggestions on how to approach various issues, one thing is for certain - we’re in this together! Angela Tanner spends countless hours working with members and Pepsi to make sure your problems are solved, your Pepsi checks are distributed and that your marketing and promotions programs are put into place while staying under budget and up-to-date. As the lead project manager for the RSA website and database project, she works with both companies every week to ensure that all tasks are on target and progressing. It’s a big project, no doubt, but the end product will put the Association light years ahead of where it has been. Stacy Thomas has spent the better part of the beginning of 2014 working to get all members renewed and we’re so pleased to announce that we have record numbers of future operators and new members signing up. When we say that industry guides are flying off of the shelves, we’re not kidding: In two weeks we sold nearly 10 industry guides! She’s also gearing up for Chapter Affairs Officer Training on June 23, working with the Foundation to secure sponsorships and donors, organizing scholarship entries, and constantly working to provide new member benefits. In fact, the new RSAdvantage Program has done so well that we’re signing up new RSM members and benefits for you nearly every other week! In addition, she’s working with Angela on the database project to ensure all member records are accurately transferred and correct. Deanna Daly Miner has been hard at work shipping pins, keeping track of record numbers of Super Skater and Achievement Program entries and working with our AMS to develop an integrated system that allows coaches and judges to enter their scores online at any time. Tonya Crenshaw has worked with Treasurer, Michael Jacques, to ensure that the Association is staying within budget, building a safe and secure system to keep the Association protected,

working with Tina to get all RSA members registered for Convention, taking and shipping orders, and making sure your membership dollars are spent wisely. Tina Robertson is moonlighting as the director of convention (in addition to serving as President and running her own business) and has been working tirelessly on convention registering delegates and exhibitors, getting everything packed and ready to go. With a timeline and to-do list of over 150 individual tasks to accomplish in the days leading up to convention, she’s definitely busy gearing up for another exciting year! On my end, I’ve been hard at work assigning articles for the next three issues (which includes providing detailed outlines, instructions, resources and contacts), working on the convention program, updating enewsletter subscribers, developing press releases for new member benefits, signing up advertisers (we set a five-year record with the last three issues), working with staff and committees on a number of graphic design projects, preparing convention hand-outs and much more. If there’s one thing that I love about this Association, it’s that we’ve overwhelmingly experienced that members love the sport and the industry and share a passion that they willingly share with other members through interviews in our publications and conversations with board and staff. The Association serves to cultivate universal success amongst all roller skating rinks - never before have I seen such a camaraderie amongst those who own the same type of business. This is a refreshing experience and I can only hope that the industry continues to grow and to open its arms to new members across the globe to help them in their success. When one member succeeds, we all succeed.

6 | May/June 2014 | Roller Skating Business Magazine

September/October 2012


Important Dates to Remember | association news Need to make changes to this list? Email

Important Dates Section Meetings & RSA Deadlines EVENT




Section 3 Meeting

May 5

Meeting held at Convention during Chapter Lunches

Mary Dollar, 920-494-6152 or

Super Skater Program paperwork due

May 10

All paperwork for the Super Skater program is due to the RSA National Office NO LATER than May 10.

Deanne Daly Miner at 317347-2626 Ext. 106 or dminer@

Section 11 Meeting

May 20

Latrobe Skating Center, 2914 Ligonier Street Latrobe, PA. Mini Trade Show with speakers, networking, refreshments (breakfast, lunch, and coffee break), and brainstorming. Keynote Speaker: Dr. Dawn Edmiston.

Gary Miller, 717-632-1888 or

Section 6 Meeting

June 23

Officer/Director Election. Firekeepers Casino Hotel, 11177 E. Michigan Ave., Battle Creek, MI 49014, 877-352-8777. Speaker: Frank Price, Birthday University

Erika Wymer, 231-773-5538 or

RSA Education Series Webinar

June 30

Topic: Lighting with Cody Maxfield of Audio Lite. To register for this free membersonly webinar or to request a copy of previous webinars on DJs (with Steve Earley) or Entertainment (with Kenny Cook), contact Stacy Thomas.

Stacy Thomas, 317-347-2626 Ext. 108 or education@rollerskating. com

Section 4 Meeting

July 20-21

Hard Rock Hotel and Casino in Catoosa, OK. Book rooms by June 30 by calling 800760-6700. Use code RSACHAPT42014 or mention RSA Chapter 4 meeting.

Darrin Johnson, 918-251-6200 or darrin@brokenarrowrollersports. com

Looking Ahead The publications committee meets twice a year to develop fun, new editorial ideas and areas of discussion that we think you’ll enjoy reading and learning. Some of these pieces in the next few months may be about issues that some of you are already familiar with, but as the number of rink openings increase and future operators sign on to the Association, it creates a need for us, as an Association, to include subjects that will be a refresher for some and enlightening motivation for new rink owners after all, we all know the importance of working on your business, not just in it. With this being said, if you’re a new rink owner or future operator and you have questions about your new rink or the process, in general, let us know and we’ll be happy to address these topics in future issues and put you in touch with experts who can help. Just let us know! Here are a few topics that you can expect in this issue and upcoming issues. If you have experience in any of these areas and would

like to share with us, please email editor@ so we can touch base and get your input. What’s Coming Up May/June 2014 Topics • How to Launch a Cashless System In Your Rink • New Expectations in the World of Concessions • Generating Buzzworthy Media Events • 20 Maintenance Tips from the Pros • Derby Dollars: How Roller Derby Can Increase Your Revenue July/August 2014 • Life of a Roller Skate: A Behind the Scenes Look Like Never Before • 10 Tips to Improve the Life of Rental Skates • Pro Shop Push: How to Use Merchandising and Marketing to Increase Profits (with

advice from the best in the industry) • Get Your Social Media Assets In Gear: Why You Can’t Afford to Ignore Technological Advancements • Lighting the Way: Advancements in Lighting Can Transform Your Rink and Image • and much more! Do you have experience designing roller skates? What about tips on how to develop your skate pro shop into a state-of-the-art store? Have you been exceptionally successful at social media promotions? What new lighting advancements have you recently installed that changed the way people see your facility? Whatever your experience level (or questions you might want answered about these topics) - I want to hear from you! Please feel free to contact me night or day at or 317-347-2626 Ext. 107.

RSA Announces BRAND NEW Lower Cup Prices! The Roller Skating Association will begin selling the “How We Roll Cups” at a significantly lower price. Because prices on cups continued to increase and all of our bids from other companies were either too high or not the same durable quality, the RSA was able to negotiate a much lower rate by housing and fulfilling all future cup orders from within the RSA office.



The new rate will be just $116.75 per case of 250 cups/lids and 500 straws. To place your order for these cups, just call the RSA office at 317-347-2626 Ext. 111!

Executive Director, Jim McMahon’s grandson, Ely, helping unload cups at the RSA Office. May/June 2014 | Roller Skating Business Magazine | 7

association news | GoodHire Member Benefit

New Member Benefit from GoodHire

RSAdvantage Program Announces New Member Benefit: Free Background Check Through GoodHire Security is an important feature for every roller skating rink, from protecting your finances to making sure your skaters are surrounded by trustworthy adults – you simply can’t afford to wait until it’s too late. According to a recent Michigan State University study, only 14% of the information in an interview is accurate. GoodHire Background Screening is one of the best tools companies can use to protect their assets and reduce their risks of potential lawsuits in a number of areas. The Roller Skating Association International is pleased to announce that GoodHire has joined as a new participant of the RSAdvantage Program to offer all RSA members in good standing (1) ONE FREE BASIC BACKGROUND REPORT TO ALL FIRST-TIME CUSTOMERS. RSA member, Sandra Levin of Orbit Skate Center, signed on with GoodHire after learning that many of the other companies she looked at didn’t provide the criminal checks that she needed. Sandra also noted, “I really loved how the website looked. Some companies have outdated sites or really complicated features. It’s just so easy to log into GoodHire, type in a person’s name, and start getting information. I am entirely satisfied with GoodHire and the people who work there. While the information that they provide is important, my experience with the people that work at GoodHire has been exemplary and made a difference in my life. They are the front line that protects me from hiring people that shouldn’t be working at a children’s facility.” Background screening is a process that involves researching your potential employees and compiling a list of criminal, commercial, financial and personal records about the individual that can be used in the employment process. This process can answer questions like:

• Is the employee who he says he is? • Does he have a criminal history? • Is her educational history accurate? • Does her job history check out? Background checks are an important risk-management tool for your business – one that is highly recommended when employing staff to care for your business and customers. GoodHire can help with these needs and offers: • Social Security Number Trace • Address History • N a t i o n a l C r i m i n a l Records Check • County Criminal Court Check • Terrorist Watch List Check • Sex Offender List Check • Education Verification • Employer Verification • Motor Vehicle Records Check To begin working with GoodHire and to obtain your RSA code to access this member benefit, please contact Stacy Thomas at 317347-2626 Ext. 108 or email membership@

8 | May/June 2014 | Roller Skating Business Magazine

About GoodHire, LLC: GoodHire, LLC is a background services organization offering fast and customizable background reports that are 100% compliant with state and federal laws. In addition, GoodHire offers free access to a lawyer for basic legal questions and fast and free signup. At GoodHire, a majority of all customer support specialists have more than 10 years of experience in background screening services and guarantee delivery times and provide continual updates on your reports as they’re completed. For more information visit or call 1-888-906-4284.

Embed USA Member Benefit | association news

RSAdvantage™ Program Adds Embed Benefit RSAdvantage Program Announces New Member Benefit: $500 service from Embed Joining the fast-growing list of Roller Skating Association member benefits, Embed is slated to begin providing a brand new member benefit offering through the RSAdvantage™ Program – a $500 value! Embed is a worldwide supplier of revenue management systems for the amusement, gaming, entertainment and leisure industries. As a leader in the market, Embed delivers a suite of applications designed to manage all areas of any entertainment facility. At Embed, their focus is on enhancing site revenues through the use of data capture, cashless payment systems, value-added packages, and guest loyalty programs. With its background in operations, Embed continues to stay at the forefront of game management technology and cashless payment solutions. With more than 1000 operating systems in the major markets across the globe, Embed is the leading international supplier to gaming, amusement and family entertainment facilities worldwide. With full service offices in the United States, Australia, United Kingdom and Middle East, Embed offers a true global support network for its customers wherever they may be. At the heart of the system lies the cashless p a y m e n t features w h i c h are more commonly known in the industr y as a debit c a r d or simply a “card system.” The Embed System can replace traditional methods of transaction like tokens, coins, and admission tickets with a simple card. Guests use a plastic card,

similar to a credit card, to make all of their transactions which leads to a much more simplified and more enjoyable experience. Owners benefit from the endless marketing and pricing opportunities that become available, while at the same time contain operating costs and improve cash control. “Embed provides the finest value in our Point of Sale, Redemption counter management and game management systems using our Color Glo HD Swipers. By using our Color Glo HD swipers at the game, you get the best visual interface with guests at every game in your facility by replacing tokens and even paper tickets. No longer will guests be burdened with carrying and keeping up with numerous tokens and paper tickets. Owners can get to the minute sales reports from our system on everything from overall facility sales to specific game and attraction sales,” says Phil Stower, Senior Sales Executive for Embed. Guests purchase cards from either a staffed Point of Sale Station or a SelfService Kiosk. These cards are customized for each location and become a souvenir as well as a constant reminder of the good times had at your location. The cards can be loaded with any amount, encouraging guests to “Load & Go” so they can enjoy all points of fun offered at the location. To play, the guest swipes his or her card through the reader attached to each game and attraction. The

displayed for added convenience. Guests can reload their play card with additional credit at any sales terminal or kiosk at any time. “We’ve installed our system in several rinks around the country, small to large that now reap the benefits of maximizing game revenue while cutting costs like never before. Some of our rink customers have realized greater profit potential than ever before in their redemption centers utilizing our card system by cutting labor and raw cost of tickets and tokens, and shrinkage. We now have efficient, low-cost systems specifically designed to optimize game room up-fits for the smaller rink game room areas,” says Stower. Benefit Details: As part of the new member benefit, RSA Members will receive: Design and setup of custom card with a system purchase. This $500 value is available ONLY to current RSA members in good standing. In order to receive your RSA discount code, contact Stacy Thomas, Director of Membership Services, at or 317-3472626 Ext. 108.

appropriate value or privilege is deducted, allowing the game to start or access to be granted. Upon swiping, the remaining card balance is May/June 2014 | Roller Skating Business Magazine | 9

association news | Promotional Flyers

Promotional Flyers for July/August 2014


Use these promotional flyers created by the RSA promotions committee to create new events in your rink. Find these flyers in each issue of RSA Today Enewsletters and on the upcoming brand new RSA website in the members-only section. If you haven’t subscribed yet, visit

July: National Hot Dog Day

CONCEPT Day Skate, free hot dog and Pepsi with price of admission.

ACTIVITIES • Hot dog hot potato/Hot Dog Toss (Big Book of Games p. 83) • (Your City’s) Largest Hot Dog (Big Book of Games p.45) • Hot Dog eating contest with hot sauce or horseradish on top to increase the challenge aspect • Noodle game with yellow, red, and green (mustard, ketchup, relish) teams • Race in games book


FOOD IDEAS • Hot dogs with specialty topping options or a build your own hot dog bar • Pinterest links to creative hot dog

recipes: http://www.pinterest. com/pin/96405248246365751/ and pin/211176670000744285/ PRIZE IDEAS • Give away a pair of skates to your hot dog eating contest winner. Don’t forget to Instagram pictures and make Vine videos of your contestants and winner. MOVIE RELEASE • Maleficent • Tammy • Fast Seven (Fast and Furious 7) • Dawn of the Planet of the Apes • Planes: Fire and Rescue • Hercules: The Thracian Wars • Jupiter Ascending

August: Skate Fair CONCEPT Day skate, carnival atmosphere, bales of hay outside of rink (or inside if you don’t mind a mess), clowns.

MUSIC • Carnival-type music • State Fair by Pat Boone • Country music

ACTIVITIES • Balloon darts • Bean Bag Horses (Big Book of Games p.113) • Sock Toss (Big Book of Games p.20) • Bobbing for Apples (Big Book of Games p.46) • All American Picnic Chug (Big Book of Games p.45)

PRIZES • Carnival-type prizes/games (visit Oriental Trading Company, Fun Express, BMI, Rhode Island Novelty, Rebeccas, Funtastic, etc.)

FOOD IDEAS • Popcorn • Cotton candy • Corn dogs • Lemon shake-ups • Funnel cakes • Fried Oreos

10 | May/June 2014 | Roller Skating Business Magazine

MOVIES • Guardians of the Galaxy • Fifty Shades of Grey • Dracula • The Hundred-Foot Journey • The Expendables 3 • Sin City: A Dame to Kill For MORE IDEAS ON SKATE FAIR WHEN YOU DOWNLOAD FROM RSA TODAY ENEWSLETTER!

association news | RSA Products

RSA Products Guide Roller Skating Party Stickers Item#: STK3 2” Red/Blue/ Purple/Green $6/roll of 500

RSA Roofus Tokens Item#: TOKENS900/TOKENS .900 size or .984 size $353.00/3000 or $345/3000

Roller Skating Fun You Can Feel Stickers Item#: STK4 1.5” Red/Blue/ Purple/Green $6/roll of 500

RSA Big Book of Games Item#: GAMES3 5.5 x 8.5, spiral bound $39.95

Neon Roller Skating Pencils Item#: PENC13 Neon, standard #2 pencils $21 for a box of 142 pencils

Embroidered Roller Skating Patch Item#: N103 $11/Pack of 25 (Quad skates)

Roller Skating is… Poster (18” x 24”) Poster has all three images. Item#: P2012 1 for $3/ea, 2 for 2.50/ea, 5 for $2.00/ea

Roller Skating Is...Full Color Pocket Folders Item#: FOLDERS $1/folder Party Training Manual Item#: 204M, Manual, $89.00 Item#: 204CD, CD, $89.00

A Sport for All Seasons Posters Item#: P2010 posters Item#: P2010CD digital 5-pack posters, $13 CD with images, $40

12 | May/June 2014 | Roller Skating Business Magazine

Roller Skating is… Banners (32” x 83” Vinyl) Item#: RSABAN1 — Family Item#: RSABAN2 — Fun Item#: RSABAN3 — Fitness 3 banner options, $345 (Purchase all three and pay only $289 for each banner) Includes carrying case & stand

PLEASE NOTE: Shipping & handling fees will be added to all orders unless otherwise specified. Additional S&H fees will be added to orders that ship outside the continental U.S. All products are available to rinks that are registered members of the RSA. Other items available. Call 317-3472626 to order.

RSA Products | association news





Holiday Cards Item#: HC2013 5 x 7 cards, blank inside $10/pack of 50 with envelopes

Roller Skating Bags - The Fun Starts Here Item#: M200 White bag/Blue Text Per 100: $15, 200-400: $12 per 100, 500+: $11.00 per 100

Roller Skating Name Badges Item#: BADGE Blank inserts for name, pinned back $16/set of 12

This is How We Roll Cups Item#: 32HWR 250 reusable cups/lids/500 straws $116.75/box now housed and shipped directly from RSA office. NEW LOW PRICE!







Roller Skating Activity Book Item#: ACTBK $32 for box of 250

2014 Kooky Awards Flyer Book or CD Item#: F214/F214C Book of all flyers submitted for 2014 Kooky Awards $40/book or $30/cd - 50% discount for Kooky Awards participants who submitted entries.

Fitness & Fun Brochure Item#: B114 100—400 = $0.17 each 500—900 = $0.16 each 1000+ = $0.15 each Sold in packs of 100. Do You Want To Have A Party? Brochure Item#: B110 $6/packet Sold in packs of 100.

Foundation Poster 11x17 FREE (up to 5) per rink, one time only. $1.00 each additional poster + $4.00 S&H charge to each address. Room for logos and content on bottom.

Want to recommend products for the RSA to buy in bulk to save you money? Just email with your ideas! May/June 2014 | Roller Skating Business Magazine | 13

association news | New Affiliate Members

Welcome New Affiliate Members! Global Roofing Company Phone: 800-257-3758 Contact: Job LeRay Global Roofing Company is a full service commercial roofing company serving states throughout the South and Midwest. We specialize in flat, low sloped and metal re-roofing applications. Our roofing systems are virtually maintenance free and energy efficient with the best written warranties on the market. We are insurance claim specialists, certified thermographers and fully insured for your protection. Contact us for a free inspection. A & A Global Industries Phone: 800-638-6000 Contact: Katherine Foo or Philip Brilliant A&A Global Industries, founded in 1939, is still family owned and operated in the Greater Baltimore Area. It is the leading distributor and manufacturer of bulk vending machines and supplies in the industry. Today, A&A employs over 200 personnel nationwide and occupies over 375,000 square feet of space. Product categories supported by the company include gum, candy, superballs, toys, novelties, empty and filled capsules, stickers, temporary tattoos and innovative point-of-purchase displays. Equipment categories include machines, stands, racks and parts. A&A will always continue its deep commitment to the bulk vending industry through new innovative products and machines that are being developed on an ongoing basis. A&A’s future is secure with years of experience and ability to adapt quickly to market changes. GoodHire Phone: 800-605-5087 Contact: Max Wesman or Geoff Lee GoodHire provides pre-employment background checks for new hires or existing employees, covering criminal, sex offender, driving and terrorist records, as well as offering education, employment, and professional license verification services. *Also a part of the RSAdvantage™ program.

Embed USA Phone: 469-521-8000 Contact: Ted Parsons Embed USA is a cashless payment card system, point of sale and redemption center. Revenue management through data capture, applications, value add packages and loyalty programs, as well as event scheduling. *Also a part of the RSAdvantage™ program. Hoffman-Mint Phone: 954-917-3009 Contact: Wayne Saihur Hoffman Mint is a designer and leading manufacturer of high quality “lead-free” tokens for the amusement industry. We feature stock designs and can custom design tokens with your logo and artwork.

HAVE YOU HEARD ABOUT THE RSA’S NEW MEMBER BENEFITS PROGRAM THAT EVERYONE’S TALKING ABOUT?? Do you have a business that offers services to roller skating rinks? Ask us how you can join the growing list of organizations dedicated to providing an added benefit to member rinks promoted by the RSA and partners! Just call or email today to receive your starter packet!

317.347.2626 Ext. 108 / 14 | May/June 2014 | Roller Skating Business Magazine

AAMA Corner | business matters

Take Advantage of the RSA Convention in 2014 The coin-operated equipment sector of the amusement industry is still buzzing following a successful Amusement Expo this past March in Las Vegas. We are now asking, “How do we build on that excitement? How do we grow?” We head to Vegas to join the Roller Skating Association for another great RSA Convention and Trade Show! If you are attending this year’s events, you are among an elite group of location owners who will benefit from the extensive education program, trade show, and the valuable networking events that your Association has put together. Continuing education is a key component in keeping your business relevant and growing your bottom line. So much has changed in such a short time that those of us who did not grow up with a cell phone in our hand, social media and all of the advances in technology can find it a struggle to keep up. Trends come and go. The moment you get the latest and greatest computer or cell phone, the next version is announced. It can be frustrating and discouraging. This is the same with amusements. Are you asking yourself these questions? • How do I retain and excite my current customers? • How do I attract the next generation of customers? • How do I make my location stand out from the others? The answers to those and many other questions will be provided during the RSA convention. With numerous sessions and a tour of the Red Rock Resort, your Association has really built a valuable program for its members. Events like these are why you belong to an Association. Take advantage of the information that will be provided, but more importantly, take advantage of the experience. Here is your opportunity to get into a room with others who have the same issues and challenges that you face. They may have the solutions to better your business. How about sharing

ideas? Help each other grow. It’s all about the networking, the conversations in the hotel elevator, during a session break, during dinner or at the local watering hole. You can’t do that on the internet or phone. The trade show is another reason to join the RSA in Vegas. AAMA was a proud new exhibitor at the 2013 show. It was a very successful event for our members and we were even presented with the Best New Booth award by RSA. We had the pleasure of speaking with many attendees about the amusement and redemption sectors of the industry, and educating rink owners on the benefits and pitfalls. The experience was unlike most other shows, as we really had a chance to sit down with people and speak candidly about the roller skating industry challenges. AAMA members were able to provide insight into ways for rink owners to integrate amusements into their locations properly.

placement opportunities. Stop by the AAMA Pavilion at the RSA Convention and Trade Show as we would love to visit with you. We hope to continue to grow the relationship between the AAMA and RSA. We share many interests and if we work together, I am confident that we can all reap the benefits of a successful world of fun and games. ABOUT THE AUTHOR TINA SCHWARTZ Tina Schwartz is the AAMA Business and Finance Manager. She can be reached at

This year, we are returning with a renewed excitement, new products and a desire to help RSA members grow their businesses. Our manufacturers, distributors and suppliers are making final preparations to provide show attendees with a first hand look into the world of revenue generating games and equipment. Our representatives will be onsite to discuss how you can increase your bottom line. You can also take advantage of our Sales and Financing, or equipment May/June 2014 | Roller Skating Business Magazine | 15

association news | Memorial Opportunities

16 | May/June 2014 | Roller Skating Business Magazine

Memorial Opportunities Form | association news

May/June 2014 | Roller Skating Business Magazine | 17

association news | In Memoriam

In Memoriam Robert “Bob” Gormley Robert W. Gormley of Aurora, Illinois died on Friday, March 14, 2014. He was 88 years young. Mr. Gormley is survived by Shirley K. Gormley, his wife of 65 years, his son and daughter-in-law Peter and Kay Gormley of Antioch, his daughter and son-in-law Tom and G.G. Morris of Wheaton, 4 grandchildren Laurel Gormley Prokop, Joel Morris, Mark Gormley and Kyle Morris, 2 great-granddaughters Brooke and Wynter Prokop and his brother Wayne “Hap” Gormley of New York, NY. Bob was an SRSTA teacher for years and was inducted into the SRSTA Life Membership in 1987. A Memorial Celebration was held at the Lombard Roller Rink. In lieu of flowers, the family kindly requests any donations be made in memory of Mr. Gormley to the National Museum of Roller Skating 4730 South St. Lincoln, NE 68506.

Janice A. Moore July 18, 1936 - February 26, 2014 Janice A. Moore, 77, of Russells Point, passed away on Feb. 26, 2014, while at St. Rita’s Medical Center, Lima. She was born on July 18, 1936, in Waynesfield, OH to the late Warden and Hildred Shaner Perkey. On Nov. 23, 1954, she marred Charles “Charlie” Moore in Indiana, and he preceded her in death on Oct. 13, 1998. She was also preceded in death by three brothers, Sanford Perkey, Johnny Perkey, and Junior Perkey.

January 2014 - April 2014 of Lakeview; four grandchildren, Shane Hicks, Julianne Minnich, Lance Minnich, and Spencer Minnich; and three greatgrandchildren, Alexus Jo Hicks, Bridon L. McClain and Jayva L. McClain. Janice Moore was a woman that mere words can not describe. She has been considered a second mother to many around Indian Lake and a friend to most that ever knew her. She lived by a code of serving her community and leading by example. Owner of the Indian Lake Rollarena since 1965, when she and Charlie purchased the place, they both worked since shortly out of school and first met. Janice was an active member of the Indian Lake Community Church in Russells Point. She was also active with the Indian Lake Chamber of Commerce, Indian Lake Women’s Club and was serving her second term as councilwoman for the village of Russells Point. Her love for children extended beyond the care of those skating at the Rollarena, as she was also an advocate for children as a member of the Logan County Court Appointed Special Advocate association. Her volunteerism included logging more than 2,000 hours as a member of the Mary Rutan Hospital Guild, where she also held several leadership roles. She will be greatly missed. Burial was in Huntsville Cemetery. Memorial contributions may be given in her name to the Indian Lake Community Church Memorial Fund. Arrangements are in the care of Shoffstall Funeral Home, Lakeview, where condolences may be expressed at shoffstallfuneralhome. com. See more at: http://www.legacy. com/obituaries/sidneydailynews/obituary. aspx?pid=169903828#sthash.KdfhHeIr. dpuf

Janice is survived by three children, Sheila (Doug) Minnich, of Huntsville, and Kevin (Rae Brown) Moore and Lora Moore, both

18 | May/June 2014 | Roller Skating Business Magazine

Louis Joseph Armbruster March 10, 1936 - January 19, 2014 L ouis Joseph Armbruster, age 77, passed away peacefully on January 19, 2014 after a long battle against Alzheimer’s and cancer. Born March 10, 1936 in Pottsville, Pennsylvania to Edward and Catherine Armbruster. Louis is the much-loved father of Brian (Daralyn), Cary (Denise), Mark (Rochelle), Brenda and Heather; proud grandfather of John Hunter, Dustin, Domenic, Raquel Torres, Nicholas ( Jessica) and Nathan Armbruster; great-grandfather of Joshua Lasky; beloved brother of Edward, Bernadette Bonadio, Kathleen Shelcusky, Bryan and MaryEllen Klemer. Mr. Armbruster started out in the roller skating business at the Arcadia Roller Rink, in Detroit, Michigan, as a skate repair and sales person. He started Midwest Skate Company in 1959, which quickly became one of the largest skate distributors in the country. His children still own and run the company. In 1960, Mr. Armbruster became a rink owner when he was a 1/3 partner with Bill Holleman and Shaw Hakim in the opening of the Northland Roller Rink in Detroit, Michigan. Northland Roller Rink is still in operation, although in other hands now. In 1977, he built the BonaVenture Roller Rink in Farmington Hills, Michigan, and while very successful, became one of the first public businesses in Michigan to ban smoking in his building. This rink, also, while in other hands now, is still going strong, and is one of the premier rinks in the area. Mr. Armbruster had been ill recently with Alzheimer’s disease. We all extend our condolences to the entire Armbruster family.

In Memoriam | association news [History supplied by Mr. John Comilla and Paul Libke.] The family requests donations in Louis’ honor be made to the Alzheimer’s Association-Greater Michigan Chapter, the American Cancer Society-Greater Michigan Chapter, or Great Lakes Caring Hospice - see below. Memorial donations may be made at these links:

Dick was a generous member of the RSA, often giving seminars at chapter meetings and hosting many competitive meets at his rink. As you know, he raised two great sons who became very active in RSA service: Mike Fleming who was operator of the year in 1980 and Dave Fleming who was honored with an RSA Life Member Award. Condolences can be sent to:

The Alzheimer’s Association Greater Michigan Chapter: gmc/in_my_community_donate.asp American Cancer Society Greater Michigan Chapter: https://donate.cancer. org/index Great Lakes Caring Hospice: https:// Memorial Listing: Heeney1/obit.cgi?user=1224405Armbruster

Richard “Dick” Fleming We are sad to announce that former RSA member Richard “Dick” Fleming passed away on January 3, 2014 with his family by his side. Dick bought Northridge Skateland in 1958 and operated it along with his wife Lorraine until selling to his sons, Mike and Dave Fleming, in 1978.

Northridge Skateland 18140 Parthenia Street Northridge, CA 91325

Edward Earl Bolton Ed passed away at his home at age 78 in San Andreas on Monday, November 25, 2014 with his wife Barbara by his side. They were married for 54 years. He leaves behind, son Mark (Danette), grandchildren, Chance, Macklin and Caleb Bolton; daughter Kari (Doug) White, grandchildren, Emilee, Ryan, Andrew, and Layla White; sister Nancy (Neil) Linfoot, and brotherin-law George Powers. Those preceding him were his father and mother, Earl and Thelma and sister, Barbara Powers.

National Guard. He became a talented roller skater as a young man and went on to marry his skating partner, Barbara. Together they managed two roller skating rinks in the Bay Area, and became very successful in competitive skating, traveling around the world with their champion skaters and eventually being inducted into the Roller Skating Coach’s Hall of Fame. Edward was an SRSTA member of the Roller Skating Association International since October, 1960. In 2005 they moved to San Andreas to be close to their family and enjoy the country living, leaving the Bay Area behind. Ed and Barbara set up in a nice house on seven acres of Oak Woodland. Ed enjoyed taming the land with his various implements and equipment, especially his tractor. And with a new garage he had built he was able to pursue his interest in fixing up old family furniture, and other sentimental treasures. Ed - husband, brother, father, grandfather, friend - will be missed, and always remembered. A gift to the American Heart Association may be considered in lieu of flowers.

Ed was born on Monday, February 4, 1935 in Oakland, California to Francis Earl Bolton and Thelma Kirstine Hansen. Ed graduated from San Leandro High School and spent three years in the Army

In Memoriam Listings Do you have a memorial listing for someone in the roller skating industry and/or Roller Skating Association that you would like to honor? Email photo and obituary or article to Listings will be included in Roller Skating Business Magazine and RSA Today Enewsletters.

May/June 2014 | Roller Skating Business Magazine | 19

association news | Roller Skating Foundation Donation Form

Roller Skating Foundation DONATION FORM



The Roller Skating Foundation Inc., is operated exclusively for educational and self-esteem programs and to generally promote fitness through roller skating. Each year, the Foundation grants scholarships to deserving college students who are children or employees of Roller Skating Association International members and affiliate members or children of employees of members and affiliate members.

Foundation Charitable and Educational Purposes • TO AWARD SCHOLARSHIPS to deserving high school and undergraduate students in furtherance of their education. • TO PROMOTE FAMILY VALUES by providing families with opportunities to participate together in roller skating. • TO PROMOTE SAFETY AND RISK MANAGEMENT PROGRAMS • TO HELP BUILD SELF-ESTEEM AMONG SCHOOL-AGE CHILDREN by promoting the safety of roller skating in the clean, supervised environments of roller skating centers. • TO INCREASE THE PHYSICAL FITNESS in children and adults by promoting roller skating as a fun, aerobic workout. The Foundation raises the awareness of skating’s health benefits such as increased coordination and muscle tone.

How You Can Make a Donation to the Roller Skating Foundation, Inc.

The Roller Skating Foundation is a 501(c)3 nonprofit corporation. Donations and contributions given to the Foundation are fully tax-deductible. Please fill in the form below and send with your donation to the Roller Skating Foundation at 6905 Corporate Drive, Indianapolis, IN 46278. Your support of the Roller Skating Foundation Inc. will allow us to reward scholarships and pursue self-esteem, safety and fitness programs.



Address City


Zip Code

Email Address Phone Number

Cell Phone

Membership ID #


DONATION PAYMENT INFORMATION Yes, I want to make a tax-deductible contribution to the Roller Skating Foundation, Inc. My contribution will be used to support scholarships for children of RSA members and employees, fitness programs and skating safety programs. Make checks payable to the Roller Skating Foundation. Check Number Credit Card Number Name on Card

Security Code

Expiration Date

Billing Address City


Is this a Memorial or Honor Donation?


Zip Code No

Name of Honored

Address of Honored Individual’s Family Signature of Cardholder

Return form and donation to:

RSA • Attn: Foundation, 6905 Corporate Drive, Indianapolis, IN 46278 P: 317-347-2626 x108 • F: 317-347-2636 • 20 | May/June 2014 | Roller Skating Business Magazine

Roller Skating Museum Looks at Roller Skating in the Opera | roller skating news

Roller Skating and Opera In the book Anybody’s Rollerskating Book by Tom Cuthbertson, an early section explained the story of a German composer who added roller skating to his opera. He described how an early opera advanced the roller skating industry. During the third act the performers needed to represent ice skating on stage. This was accomplished by Louis Legrand through crafting his own roller skates, making them resemble ice skates, and teaching lessons to the cast. On pages 31 and 32, the author dove into the details, commenting on both the composer and the opera while noting their influence on the progression of roller skating.

When the plot of his opera seemed to drag, he decided to throw a big production number–on skates no less! He had seen a French inventor, Louis Legrand, at a demonstration of his roller skates, and he knew a good thing when he saw it.

Another grand showman started the first real roller skating craze during the 1850s. Giacomo Meyerbeer (the pen name for Jakob Liebmann) was born in 1791 in Berlin and studied music there, in Vienna, and in Italy, where he began to compose operas in the dramatic, lively style of Rossini. He moved to Paris and became famous for heavier, m o o d i e r operas in the French style, but he still wanted to have lots of razzle-dazzle for the crowd when he began to compose Le Profete, based on the grim story of a Protestant religious revolt in Germany that happened during the 1590s.

The composer designed an entire scene for the third act around those skaters; in the middle of the revolution, Meyerbeer decided the Westphalian Anabaptists would throw an impromptu ice carnival. Sure, with lots of fake snow and sleigh bells! And the new roller skates would look just like ice skates from up in the box seats. The whole cast would wear them, and the men would be in black tux, set off by white gloves, and the ladies in white fur, and all of it under silver lighting–just imagine!

Meyerbeer went in for a loose interpretation of that stuffy Puritan history.

cause; the thing that packed ‘em in was the suspense, the gripping drama of watching to see which of the performers would fly off the stage into the orchestra pit! In London the scene was a smash in every detail, including the landing of one actress in the bass drum.

Ah, such is the magic that happens when people get into roller skating. And the crowds loved it. There was standing room only, all over Europe. They couldn’t have cared less about the Anabaptists’ sacred

With the success of the opera, Louis Legrand saw a great spike in popularity of his newly developed skate. His patent 1849 model glided over paved streets, marble, and parquet floors all throughout parts of Western Europe. The success of the opera vaulted roller skating into the social scene again, especially in Paris. This was one of the last early inline roller skate models to see any success. The opera Le Profete contributed greatly to the popularity of early inline roller skating. Showcasing Legrande’s design of skates in the popular opera broadened the appeal for the leisure sport and legitimized roller skating as a lively activity. ABOUT THE AUTHOR JAMES VANNURDEN James Vannurden is the Director and Curator of the National Museum of Roller Skating in Lincoln, Nebraska and contributing writer for the Roller Skating Association. If you would like to contact James to make a donation or to add to the collection of historical items at the museum, please call 402-483-7551 or email

May/June 2014 | Roller Skating Business Magazine | 21

association news | RSA Member Benefits


Harnessing the Power of Membership

BRAND NEW RSA Member Benefits GoodHire

The Roller Skating Association International is pleased to announce that GoodHire has joined as a new participant of the RSAdvantage Program to offer all RSA members in good standing (1) One free basic background report to all first-time customers. RSA member, Sandra Levin of Orbit Skate Center, signed on with GoodHire after learning that many of the other companies she looked at didn’t provide the criminal checks that she needed. Sandra also noted, “I really loved how the website looked. Some companies have outdated sites or really complicated features. It’s just so easy to log into GoodHire, type in a person’s name, and start getting information. I am entirely satisfied with GoodHire and the people who work there. While the information that they provide is important, my experience with the people that work at GoodHire has been exemplary and made a difference in my life. They are the front line that protects me from hiring people that shouldn’t be working at a children’s facility.” To begin working with GoodHire, email to obtain the link as a first-time customer and have the coupon applied for your (1) one free background.


RSA members working to create a cashless system in their rink can now receive a $500 service that consists of design and setup of custom card with a system purchase from our newest RSM member and RSAdvantage™ participant, Embed. To receive your code, contact the RSA membership department.


All RSA members are entitled to one personalized HR360 login, a paid member benefit, available for each member to access information on federal HR and benefits laws, state-by-state information, over 500 forms, a free customizable employee handbook and mountains of information available nowhere else. This service is valued at $395 per member per year. If you have not yet registered for this service, please do so today by emailing or calling the RSA membership department.

RSA Members and their employees can now access national account level pricing, bringing tremendous savings and exclusive discounts on the office products you and your organizations use every day. In fact, current participants in the program have saved an average of 20-30 percent over their prior office product costs. One member had this to say about the program: “We just purchased over $900 worth of products...and received over $400 off! This program is incredible!”

RSA - Office Depot Program Benefits

Up to of 70 percent off MSLP on a core list of over 300 frequently ordered office, cleaning and breakroom supplies. • Your own customized list up to an additional 20 items using the same steeply discounted pricing matrix as the core list. This additional list is where you can include items that are specific to your organization, such as toner and ink jet cartridges. • For items outside the core and custom tailored list you will receive additional discounts up to a 5% discount on Office Depot’s retail catalog pricing (some exclusions may apply). • FREE delivery on qualifying orders • FREE no obligation cost analysis 22 | May/June 2014 | Roller Skating Business Magazine

CFG Wealth Management

CFG Wealth Management will now provide all members complete access to a financial advisor up to 90 minutes every quarter free of charge. The consultation service offered to members will cover five topics generally associated with the Certified Financial Planner comprehensive financial planning process and one specific to the roller skating industry including: Personal Finance, Federal Income Tax Planning, Savings and Investment Planning, Retirement Planning, Estate and Legacy Planning, Succession Planning In addition, the Roller Skating Association will begin providing the following financial educational programs: • Bi-monthly article in Roller Skating Business Magazine addressing financial and business planning issues pertinent and applicable to the roller skating industry with situational examples and solutions specific to rink owners/operators. • Weekly/Monthly RSA Today E-newsletter tie-ins and “Ask the Financial Advisor” Q/A. • Up to four 90-minute workshops at the Annual RSA Convention & Trade Show starting in 2015 This service is valued at $1,950 annually per member and is available to all RSA member owners/operators. CFG adheres to the principles and decision-making process of its Personal Financial Fiduciary® brand and Certified Financial Planner® Code of Ethics. Protection of the member’s confidentiality, to the extent provided by jurisdictional statues, will be accord any information provided to CFG. This service is strictly confidential.

• In addition to office supplies, you’ll also receive discounts on office furniture, print/copy services, custom business forms, stationery supplies, promotional products, lunchroom provisions and janitorial supplies. • The Office Depot team will provide your company with on-going creative and innovative procurement solutions by identifying preferred product and process improvement opportunities. • Access to the award winning Business Services Division website for placement of orders, online catalog, stock availability, order history, product returns, and usage reports. The RSA is very pleased to make this benefit available to our members, and we hope you’ll take this opportunity to re-evaluate your current office supply program. In addition to saving you money, supporting this program drives an essential stream of support to RSA. This provides the organization with resources that directly support key strategic initiatives including advocacy, education and media relations. You can begin shopping in one of Office Depot’s 1,100 locations today, email to receive your PDF card. To use in store, simply print and take your card to your nearest Office Depot on your next shopping trip. TO RECEIVE EXCLUSIVE MEMBER CODES AND PHONE NUMBERS, PLEASE CALL 317-347-2626 EXT. 108 OR EMAIL MEMBERSHIP@ROLLERSKATING.COM

association news | RSAdvantage Member Benefits List

RSAdvantage Harnessing the Power of Membership

Benefits and Services In addition to the below discounts and services, Roller Skating Association members will continue to receive a bevy of member benefits worth thousands every year. In addition, we’re adding new benefits every single month, with even more on the horizon! Roller Skating Association benefits include:

• • • • • • • • • • •

Award-winning RSB magazine Weekly RSA Today enewsletters Roller skating products at great rates RSA Mascot identity program Voting rights Rink/Business locater listing RSA members-only website access Annual marketing/PR campaigns Educational materials Networking and educational events Member rates for convention / trade show

• • • • • • • • • •

Achievement test program Professional staff On-staff Pepsi representative Mailing list available for purchase Discount on booth space Discount on advertising Membership directory Safety standards and guidelines Monthly promotional flyers Clip art and much more!






$500 signing bonus and $1.90 per gallon rebate.

Price Chopper

5% Discount for first time customers off order.


RSA-Endorsed Worker's Compensation Insurance.

Amusement Advantage

Discount to RSA members on their mystery shopping program.


RSA-Endorsed Liability Insurance and Property Insurance.


5% off Business Select/Anytime fare* or 2% off Wanna Get Away fare* (*Valid for convention only)


13% Discount off street rates.


Design and Setup of Custom Card with a System Purchase ($500 value)

USA Roller Sports

Roller Hockey Program- $1 per player rebate.

HR 360

Free for all RSA members ($397 value per member).

Center Edge Software

Free web setup to anyone who signs up with their web services ($995 value per member).

Office Depot

Deep discounts on more than 300 office products, supplies, furniture, etc.

Simply Profitable Marketing

$50 off any new card order (5000 cards 4x6 or larger).

American Camp Association

Free listings under Summer Camp Section plus free one year sample individual membership using RSA code.

Froggy's Fog

20% discount to RSA members.

CFG Wealth Management

A $1,950 value, members will receive 90 minutes access to financial advisor every quarter.

Party Center Software

$500 in free theming with an annual prepayment.


One free background check service with new service.

Fun Express

Discounts available to RSA members.

Roller Skating Business Magazine

Significant discounts on advertisements as RSA member.

Promo Only

Family-friendly discounts available to RSA members.

Roller Skating Association Convention and Trade Show

Discounts on booth space, advertising, delegate rates and much more.

Promotion in Motion

Discounts available to RSA members.

Hertz Car Rental

Discounts available to RSA members.

Quik n' Crispy

5% Discount with the purchase of a Quik n' Crispy or cleaning supplies.


RSA members can purchase a license for a flat annual fee of $174.

National Ticket

RSA members discount of $95 per case with a three case minimum.

Party Direct

Discounts available to all RSA members.

Theisen Vending Company

10% discount off first order.


10% Discount on low subscription prices and 10% higher employee levels.

! e m o Co

t e r o M

*For phone numbers and discount codes exclusively for members, you will need to contact the RSA office. 24 | May/June 2014 | Roller Skating Business Magazine

business matters | Your Wealth Matters

“The Keep/Sell Decision” - Part Two In the last RSB edition, I shared some personal thoughts related to the “keep” side of the “Keep/Sell Decision,” a question every business owner has to answer at some point in time. You may recall I emphasized the importance of making this decision as early as possible in your entrepreneurial career because every major operating, managerial, financial or capital expenditure decision should be based on the course of action you have chosen to take, i.e. “I will keep this business and transfer it to my children,” or “I will sell this business to an outside party.” You might be thinking, “how can I possibly know whether my children will someday want this business?” Well, you can’t. So, until you have better visibility with regard to that potential outcome, doesn’t it seem reasonable to treat this “investment” as you would any other investment? Assume the business will be sold and your job is to maximize its value and thereby maximize the potential of your financial outcome. How will you accomplish this? There are many things to consider when seeking to maximize the value of one’s business, including the continuity of profits, predictable revenue growth, the strength of the management team, the management of debt or financial leverage, to name a few of the more important considerations. But as important as these elements are to your success, you first have to know where you are trying to get to before you chart the course. If you are going to build a business to sell consistent with the expectations of your exit strategy, wouldn’t you want to first determine what you need to “net” from it’s sale in order to maintain your lifestyle from the day you are cashed out and until the day you’re put into the ground? Over recent weeks I’ve been referring this end result as knowing “what’s my number?” Let me share an example of how this works with you. A client once desired to sell his commercial building in southern California. The proceeds from its sale would represent a sizable percentage of his accumulated

wealth and make a big contribution toward solidifying his and his wife’s financial outcome. He was initially willing to accept an offer of $2.5 million, net to him after taxes, when we engaged to evaluate the appropriateness of the transaction. After some analysis, I was able to prove to him the proceeds would not be able to be “prudently” re-invested in a manner so as to generate the same cash flow he had been receiving in rental income. His “number,” given their lifestyle expectations, required net proceeds of $3.5 million. Can you imagine figuring that out after the sale? Unfortunately, it happens way too often.

and for his number!

I assure you everyone’s number will be different, but the factors associated with determining what your number is are the same for all of us. It’s a function of your planned retirement date, current age and longevity expectations, your present, nonbusiness capital base and figuring out how large you live (consume!) Fortunately, in this instance we were able to convince him to hold out for a better opportunity and six months later a transaction was completed–

Michael D. Puckett, AIFA®, CFP® is President of CFG Wealth Management Services, Inc., an independent Registered Investment Advisor, offering integrated advice and asset management services to individuals, families and institutions seeking objective advice, disciplined processes and fiduciary level accountability in the management of their financial and investment affairs. He and his company has served RSA and its members for more than 20 years. For more information on CFG Wealth Management Services, call 888-234-9674 or visit Questions? Contact Michael Puckett, AIFA®, CFP®, CFG Wealth Management, 888-234-9674 or email

26 | May/June 2014 | Roller Skating Business Magazine

You have to know what it is going to take to maintain your lifestyle. You’ve got to do the math associated with your personal lifestyle plan and then, only then, devise a business plan to get you to your destination. Once accomplished, you’ll then be in a position to make informed and reasoned decisions with respect to allocating your scarce capital, i.e. your money and human resources. ABOUT THE AUTHOR MICHAEL D. PUCKETT




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s t e r c e S y r t s u Ind

Maintenance Tips from the


Feature | Cara Quinlan

{ } A survey led by Cintas Corporation and conducted online by Harris Interactive among 3,130 adults ages 18 and older revealed that 93 percent of respondents would consider a public restroom as dirty if the only thing wrong was a little dirt or a sticky floor.


f you’re thinking about opening a roller skating rink, or if you already own one, you envision happy customers flocking to your doors for a day of roller skating fun with their friends and family members. While getting customers through the door that first time is important for any business, the only way to own a successful rink is to keep them coming back. One way to ensure repeat customers is to maintain a clean environment. Nothing is more of a turnoff to skating patrons than

dirty restrooms, sticky floors and overflowing trash cans. Keeping up-to-date on maintenance in a large rink can seem daunting, but the following tips are tried and true ways to stay on top of any issues that arise. Even veteran rink owners can learn a thing or two from these valuable industry secrets.

Get More Life Out of Your Carpets “Carpet doesn’t wear out, it uglies out,” says Ed Hurney, President of Astro Carpet

28 | May/June 2014 | Roller Skating Business Magazine

Mills. Hurney brings his fortyseven years of experience in the carpeting industry to roller skating rink owners around the globe, and provides several important insights for rink owners looking to get more years out of their carpeting.

When purchasing new carpets, first look at its serviceability over a long period of time. Will it keep its appearance? Hurney advises rink owners to choose a style that hides soil. Don’t choose a carpet with large blocks of bright colors

like yellow or lime green. While these styles may look attractive at first, they are prone to showing stains. Instead, look for a pattern incorporating sprinklings of bright colors that are gradated with darker colors. The carpet will still have a pop of color, but the darker shades will mask dirt and stains. To clean printed patterned carpets, Hurney recommends a steam extraction system, but with one important caveat. Although these systems usually use hot water and detergent, Hurney cautions that detergent can

actually cause more problems in the long run. “Detergent leaves soap on the carpet fibers, which collects and leaves residue. This attracts dirt more quickly and over a period of time the color will fade and the carpet will look tacky.” Have you ever noticed when you use a carpet cleaning agent at home that the spot ends up later looking worse than the original stain? That’s because most cleaning agents include petroleum products that end up picking up dirt. Use only regular tap water to steam-clean, and eliminate the detergent to add an extra two or three years to the life of the carpet. Spills happen, especially with drinks. If a customer spills coffee, soda or other dark liquids that aren’t cleaned right away, the stain can set. It may sound strange, but pour more of the same liquid (i.e., dump fresh coffee on the coffee stain) to moisturize the area, set down a terry cloth towel and stand on it to blot up the liquid. The rest of the stain can be removed with warm water, a soft brush and a few drops of liquid dishwashing soap if needed.

Keep Rink Flooring Looking New Joe Nazzaro, Owner of RollOn Floor Systems LLC, knows a thing or two about maintaining rink flooring. A few decades ago, his father was instrumental in the development of the first urethane-based coating. Joe’s Texas-based company provides coating to hundreds of skating rinks across the United States.

“Stop using vinegar solutions and avoid ammonia on skate floors,” Nazzaro cautions. “There is more mythology than fact in our industry about the effectiveness of vinegar.” For spotting on skate floors, he recommends a good non-residue cleaner like Fantastik®. Add months to the life of a skate floor by wiping it down daily using a 4 foot by 5 foot microfiber blanket wrapped and pinned to a push broom. The cloth, which must be used dry, is available at most skate distributors and is a cost-effective way to keep the floor well-maintained.

Look for a pattern incorporating sprinklings of bright colors that are gradated with darker colors. like this carpet sold by Astro Carpet Mills. The carpet will still have a pop of color, but the darker shades will mask dirt and stains.

Prevent dirt on floors by not allowing it to enter the building in the first place. “Once cleaned, the only way for dirt to enter the building is from our customers,” says Nazzaro. Using a three-mat system that allows customers to scrape, brush and clean Add months to the life of a skate floor by wiping it down daily using a 4 their shoes at the door stops foot by 5 foot microfiber blanket wrapped and pinned to a push broom. more than 85% of dirt from carpeting is essential, it’s just as that trash doesn’t overflow and being tracked in. Even if important to keep up-to-date spill onto the floor. there’s no room for a 20-feet on daily general maintenance Sanitize “touch points” such runner on the outside, laying tasks. Your business image can as door knobs, counter tops, down any mat is better than take a nosedive if customers arcade games and display items. not having one at all. “For aren’t satisfied with the The more customers come into inclement weather and snow facility’s cleanliness, which is contact with a surface, the more states, a scraper mat followed also necessary for health and easily germs are spread. Keep by a brushing mat will stop the safety reasons. Arco Cleaning basic cleaning supplies like worst of the flow of dirt from Maintenance Company in New disinfectant sprays and paper the outside,” he advises. York provides a handy checklist towels on hand to wipe up any for keeping your space sanitary. messes. Don’t Overlook the Place garbage cans in obvious Restrooms should be neat and Little Things areas so customers can easily tidy. Make sure that the soap While the appearance and dispose of their waste. Change dispensers are filled and stock usability of rink floors and the bags regularly to make sure (continued on page 34)

Did you know that the rsa industry guide includes in-depth charts and resources to rink maintenance? May/June 2014 | Roller Skating Business Magazine | 29

roller skating news | Roller Skating Buzz

Roller Skating news, videos, celebrities & more


buzz Olympic Speed Skater Returned Home with Honors

Moxi Radio Show Coming Soon

Estro Jen, owner of Moxi Roller Skates and star of the hard hitting viral video out earlier this year, is beginning a brand new foray – into radio! The program will air on Sunday nights at 7pm on kBEACH. org, so listeners all over the country can tune in! Due to the growing popularity of derby and other skating-related activities, the radio show will hopefully give listeners a taste of the derby life! Hosted by Estro Jen and Calivfornia or just “Liv,” the radio show will help to augment skating’s popularity and show the world how great four wheels can be!

Heather Richardson, a native of High Point, North Carolina, returned home early this year to receive high praise for her participation in the 2014 Olympic Winter Games. Richardson, whose love of skating started on four wheels was the guest of honor at the local High School and was honored for her skating prowess. She told the crowd that she learned how to be determined through skating and that discipline and commitment brought her to the Olympic Games.

Church of 8 Wheels – A Real Holy Roller

Sacred Heart Church in San Francisco just got a whole new congregation – of roller skaters! The church closed for church related services in 2004, and when David Miles Jr saw the need for an indoor place to skate in the Bay Area, the Church of 8 Wheels was born! Skaters roll around on the recently refurbished floor under beautiful stained glass windows, the choir loft serves private parties and the confessionals are now bathrooms!

Skate – A – Roke! Brings Skating and Karaoke Together

Oaks Park Skating Rink in Portland, Oregon has found a new way to get skaters in the door. It’s a fundraiser for their local derby team, the Rose City Rollers, and it offers several different options, including a one-on-one lesson from the Rose City Rollers themselves. A second option includes a custom Skate-A-Roke tee shirt featuring the beautiful decal you see here. The event features a full-on karaoke set up, which skaters can sign up for and take their turn belting out their favorite jams!

Cage the Elephant’s Video Features Old School Grooves

Introduced by Juliette Lewis (of “Whip It” fame), Cage the Elephant’s new single “Take it or Leave It” is a fantastical mash up of funky grooves and old school skating spirit. The video is shot in an old-timey VHS style and features several pairs of skaters clad in short shorts and spangled vests that harken back to Studio 54 and the glorious time when disco was king.

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May/June 2014 | Roller Skating Business Magazine

Roller Skating Buzz | roller skating news

Nebraska’s Skate Zone Turns the Beat Around

Louise Lenihan, former star of Starlight Express, (the smash hit performed on roller skates) taught a skating workshop at ADEA Arts Academy in West Bridgeford, England over Easter weekend. The workshop took young, aspiring performers and helped them work on the basics of skating and skate dancing. The workshop’s central theme was Swan Lake for the older students and Beatrix Potter for the younger ones. Taking the students through games, improvisation and technique, the workshop helped prepare a generation of young skaters for what will be glowing careers!

Roller Derby Bouts Now Aired on Television

The TVS Sports Network will be televising new episodes of American Roller Skating Derby games on regional sports cable networks, broadcast stations, and IPTV based TVS “Micro Channels” beginning in June. Teams in the ARSD include the San Francisco Bay Bombers, Chicago Pioneers, Dallas Outlaws, Los Angeles Firebirds, Las Vegas High Rollers and the Brooklyn Red Devils. Games are telecast from historic Kezar Auditorium, Pomona Fairplex, Antelope Valley (CA) Fairgrounds, and the New York Armory. Roller Derby Games are announced by Los Angeles-based TV announcer Danny Wolf.

Slomo: Pacific Beach Skating Icon Focus of New Documentary

Nebraska’s Skate Zone Turns the Beat Around

Skate Zone in Lincoln, Nebraska had slowly been falling into disrepair and was, unfortunately, facing a large decrease in traffic. Ember Hartsock and her husband decided when they took over the facility two years ago that they needed to make a change. Slowly, the Hartsock’s have been cleaning the place up and getting out into the community – to great success! The rink has seen a huge revival in the last two years, and the Hartsock’s have definitely been staying busy. They’ve started offering skating lessons and have even been bringing in jam skaters to come and show off their stuff!

“Breaksk8 Live” Brings Skates to Breakdancing

One armed handstands! The worm! Crazy kids skating their hearts out! If that’s intriguing, check out Breaksk8, a Kokomo, Indiana based roller skating breakdance group. The group is filming a “Las Vegas Style” special to be released later this year. The group formed in 2003 and its seven skaters have been skating together ever since: “We’ve trained ourselves so much that it’s just like walking,” said Jessy Nice. Plus, they are expected to make an appearance on “So You Think You Can Dance?” later this year.

John Kitchin, 69, used to be a neurologist. Now, he’s a grooving, skating, dancing feature on the shores of Pacific Beach in San Diego, CA nicknamed “Slomo.” John has deep roots in the south, and now resides in San Diego having learned that skating allows him to be fulfilled in a way he never imagined. A new documentary out later this year shows his path from buttoned up white-coat to freewheeling MP3-player listening staple of the boardwalk.

Bee Aware

Did you know you can set up Google alerts to have the latest in roller skating and roller derby news delivered to your email daily, weekly or as it comes in? Just visit to set up your own alerts!

May/June 2014 | Roller Skating Business Magazine | 31

14 Quick Maintenance Tips maintenance plan based on the individual features of your rink (i.e., the presence or absence of a food court).

Use Technology to Your Advantage Running a successful roller skating business is no simple task, but there are certain tools that can Believe it or not, the shape of your restrooms can make or break help you manage your a return customer, especially when it comes to parents. Always keep on top of restroom cleanliness and post signs that ask maintenance schedule. customers to notify you if they need serviced. In the last few years, the plenty of toilet paper. Using preventative availability of helpful measures to maintain the bathroom area apps and tools for business owners has keeps it from getting out of hand. skyrocketed. Consider hiring a commercial cleaning company. If the thought of handling so many daily maintenance tasks in addition to running a business makes your head spin, it may be worthwhile to invest in a cleaning crew. If your budget doesn’t allow for an outside company, look into hiring a parttime staff janitor.

Develop a Maintenance Plan If your company doesn’t follow a disciplined maintenance plan, now is the time to start. Not only is a clean and wellrun facility more appealing to customers, having a regular schedule can also save a great deal of time and money in the long run. One veteran rink owner in Washington shares a portion of his maintenance schedule: Daily: Clean and fix arcade games. Quarterly: Vacuum, blow the coils and clean all refrigeration equipment, freezers, ice makers, ice cream machines and slush puppie machines. Semi-Annually: Descale the ice machine and clean the filters on the big screen projectors. Annually: Change the batteries in the bathroom auto flushers and all smoke detectors. Some of these tasks are applicable to all rink owners, but you should develop a

One long-time rink owner from Virginia syncs an online calendar to the reminder app on his phone to keep on top of maintenance tasks such as checking the A/C filters. “I have several of these reminders that go off all of the time, and I just keep snoozing them until I can take care of them. I add new ones all the time. We also use checklists, but this helps keep us more consistent.” Look for useful project management apps and tools that can be used to manage tasks, set reminders and organize maintenance projects. There are a variety of free and costeffective options on the market that allow business owners to communicate with staff to assign responsibilities and stay on top of an ongoing maintenance schedule. By always handling your rink’s maintenance tasks in a timely manner, your customers will know that your business is reliable and, more importantly, a safe place to go for entertainment. ABOUT THE AUTHOR CARA QUINLAN Cara Quinlan is a marketing writer and consultant helping businesses across the country communicate with their customers and increase their visibility. A Pittsburgh native, she now lives in sunny Los Angeles with her husband and rescue dog. In her spare time, Cara enjoys reading on the beach, hiking in the mountains and enjoying weekend getaways to fun new places. Find her on the web at www.caraquinlan. com.

34 | May/June 2014 | Roller Skating Business Magazine

1. Removing Gum: Green Alcohol for removing gum - you can get this for as little as 2 bottles for $1.00. Works better than the expensive gum removers. 2. Removing Graffiti: RAM works to get out gum from carpet, as well as graffiti. 3. Removing Red Stains: You can remove a red stain by using a white cloth and a steam iron. 4. Use Steam: ‘Genie Steamer’ for taking gum off carpets – steam gum off and use napkin to remove sticky residue. 5. Gum Wheel: To keep gum out of floor and under tables. 6. Quick Trash Removal: Placing multiple trash can liners in each can on a busy session makes trash removal quick and easy. 7. Fit More in Your Trash Cans: Drilling holes in your trash cans about three to five inches from the bottom prevents air from building up between the liner and the can, which allows more room for trash. 8. Easy Repair for Anything Plastic: Repair small plastic objects by using a piece of paper towel with super glue or crazy glue. When the glue mixes with the paper towel it bonds like fiberglass. 9. Chemical Management System: Have a Chemical Management System installed to save money on cleaning chemicals. Most systems will pay for themselves with the money saved on cleaning supplies. Most cleaners work better when the correct amount is used (more is not always better). Check with your supplier. Sometimes the units are free if you buy the products. 10. Minimize Bathroom Odors: Ice placed in your urinals at night help keep down odors. 11. Don’t Run out of Toilet Paper: Keep toilet paper in your bathroom longer by using jumbo rolls. Holders are usually free when you purchase the product. 12. Save Money on Air Fresheners: Save air freshener if you use a light-activated dispenser. Dispenser does not operate if the lights are off. 13. Easy Vacuuming: Use back pack vacuum cleaners or mops for quick clean ups. Great for cleaning between game machines or high places. 14. Applying Plastic Easier: By using a wax-o-matic, you can put your roll-on down by yourself. A Wax-O-Matic speed finisher is capable of applying all varieties of finishes, both water and solvent base. It is fast and you will save on the amount of plastic you use. Plastic goes on evenly and clean up is easy.

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Feature | Cornelius Fortune


or some, going cashless may seem like a daunting task, or even contrary to their original business aims. Cash has always had a spot in many business owner’s hearts. You can feel it, count it, smell it. It has a physicality and weight. Yet, cash is no longer king. Like it or not, going digital is here to stay. In fact, a study conducted by Euromonitor finds that 92 percent of restaurants now take cashless options. Okay, but that’s the restaurant business. What about the roller skating industry and businesses that cater to family entertainment? Perhaps the most successful cashless model nationally is Dave and Buster’s. The company announced back in 2006 that it would use e-Port cashless transaction technology, which in a way, has revolutionized the way business is conducted. No longer do children have to run around with tickets or tokens – everything’s right there, loaded on a card. And this card can be used to play the arcade, purchase food, rent skates, and more. Dave and Buster’s have led the way to the cashless revolution. And other companies have rushed in to fill the void. CORE Cashless LLC, according to the company’s website, is a leading provider of cashless payment systems for the amusement and recreation industries. They service some large facilities and provide innovative solutions. And while every business can’t boast the expansiveness of a Dave and Buster’s, the business model of cashless payments is a sound one. But how would you apply this to your own roller skating rink?

Going Digital - All the Way Patrick Frickleton, director of marketing, CORE Cashless LLC, says that the technology is widespread enough that it is a successful model. But just because cashless solutions have gained popularity doesn’t mean it’s been fully embraced. Like online shopping, he adds, it’s taken time for the general populace to grow comfortable. “Every business tends to be different,” Frickleton says. “Roller rinks are different than amusement parks, are different than water parks, etc. So we look at all these environments differently. We tend to build out a solution that really makes sense for the individual business. We look at the operation, the cashless solution that they might need.” And, the point is, a rink owner has to be ready, not only financially, but there’s a culture change that has to take place. “A lot of it has to do with when the client is ready to adopt it,” Frickleton

36 | May/June 2014 | Roller Skating Business Magazine

says. “We’re in the business of providing a value-added service. Going to a cashless structure might look like a big investment, but cashless is one of those things you want to look at. Typically, when we talk to operators who are doing well, those things can be helped by technology. We see people who want kids running around with paper tickets. But at the same time, we’re not going to be shy about it. It is definitely more inherently secure.” Beyond this, there’s also the theft aspect running a business. “(With a) roller skating rink where you’ve got several types of point of sale– you’ve got food and beverage, March of Dimes, skate rental, maybe an arcade, so what we see is that cashless payments really unifies that whole process,” Frickleton says. “The thing that we talk to a lot of people about, and it’s not to knock on any specific demographic, even though owners and operators want to trust that these kids have the best intentions, theft is still a huge problem. Once you go cashless, the ability to steal just goes out the window.

Cashless Systems really revolutionize the business as now there is a complete paper trail and accountability for every transaction.

It’s just not possible. We’ve had parks report anywhere from $1,000 to $40,000 difference in a month, just from people not being able to steal. It’s shifting the focus of where your security needs to be.”

Systems you unlock pricing, packaging and marketing options that don’t exist with traditional methods of operation like coins and tickets. “Operators can have complete control of variable pricing schedules and can also implement time play based packages for their games and attractions,” says Keller.

But CORE Cashless just doesn’t look at the anecdotal evidence. The cashless system is working.

He adds that businesses should “A lot of people will come to us engage the right company to help and say they’ve had success, but assess your existing game room what we typically look at are the and attractions, your goals, and the numbers down the line,” Frickleton most cost effective way to deploy says. “One of the things that we Going cashless means having your brand in pockets and hands the cashless system. It might even know for a fact, based on the data on a continual basis, like these cards created by Embed. help you during next year’s tax we have been able to collect, per season. acts like a card reader. You simply access it customer spend goes up when and it has everything you would have with you go cashless. And the reason is that “While we can’t comment on local tax a plastic card reader: barcodes on tickets, when you go into a facility you typically regulations,” Keller says, “the real time customer cards, or wristbands to validate put more on that card than you would data obtained from a cashless system gives a ticket, pass, or card value. This falls in typically spend.” an owner insight into their business like line with its commitment to cutting edge they never had before. Reports can often technology. be automated and delivered to specified recipients at a pre-determined schedule.” Another provider of these types of Merrik Keller, CenterEdge Software,

Spending More with Less Cash

services is CenterEdge. A company that has recently debuted a mobile app that

says that with Game Room Cashless

May/June 2014 | Roller Skating Business Magazine | 37

So, why is a cashless system so important? “Cashless systems really revolutionize the business as now there is a complete paper trail and accountability for every transaction,” Keller says. “No more buckets of tokens, manual game collections or redemption tickets–they can all be eliminated, which removes another instance of possible theft.” And while Keller would never make any earnings claims (as a result of going cashless), he does point to a key reason any roller skating rink or similar family entertainment venue would want to try it – a healthy change for your business environment. “Cashless systems really deliver a bag of tools that, if used, can really impact top line sales and reduce operating costs,” Keller says. “It is not uncommon to hear of 15 to 20 percent sales bumps, but again, results can vary based upon operator

implementation. Don’t forget the cost savings of tokens/tickets, labor reduction, as well as the reduction of game down time due to coin or ticket jams.” CenterEdge works closely with EMBED which is a worldwide leader in cashless payment systems. Embed provides great value in POS, redemption counter management and game management systems using Color Glo HD Swipers. By using the Color Glo HD swipers at the game, you get the best visual interface with guests at every game in your facility by replacing tokens and even paper tickets. Phil Stower, Embed, points out that, “Owners can get to the minute sales reports from our system on everything from overall facility sales to specific game and attraction sales.” Embed has installed their system in several rinks around the country, small to large, that now reap the benefits of maximizing game revenue while cutting costs.

“Some of our rink customers have realized greater profit potential than ever before in their redemption centers utilizing our card system by cutting labor and raw cost of tickets and tokens, and shrinkage. We now have efficient low-cost systems specifically designed to optimize game room up-fits for the smaller rink game room areas,” says Stower.

The Pros and Cons If cashless is so great, then why isn’t everyone using it? Some of the pros and cons of using a card system include: • Accurate tracking of each game’s income, payout percentage and instantly knowing if the game is working or not. • The system can generate key reports to better manage your game room, taxes and the like. • Cards can be pre-loaded, which opens up a variety of ways to help promote the (continued on page 40)

38 | May/June 2014 | Roller Skating Business Magazine

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location: great for birthday parties and groups, handed out for promotional use, great as a birthday gift, great for schools to sell and raise money. • With the system, you can change pricing on the games in a variety of can have VIP pricing for your more loyal customers, you can run special pricing during certain time periods, etc. • You have increased control of your money flow. Using a card system does not put a stop to theft, but it can definitely help. • Some of the cons in people’s eyes include the cost of the system, teaching your customers how to use the system and the loss of revenue on “quick coin” games (i.e.: pushers, coin roll games).

Getting Into the Swipe Jim Chapman, Coast to Coast Entertainment, based in Sayreville, New Jersey, has seen the advantages of using the card system up close. “Using a card swipe system can be very advantageous to a roller rink provided

the owners take advantage of what a system offers them and has a passion for it,” Chapman says. “I have always liked the fact that the cards the kids/parents use will be little billboards for the business as they carry the logo of the location on them. There is nothing better than Embed’s new Color-Glo system provides a variety of options, including using colors to signify price, errors, etc. having your customers have your logo in their hand, in their purse, on their dresser at home.”

The Best Way to Get Started

And you’ll find a variety of card swipe companies in the market. “Embed is the leader in this segment of the market,” Chapman says. “Their service before and after the sale is incredible. The customers I know who have used Embed have loved the company and the system. They are marketing a new version of their system to work with as few as 15 units, which is more in line with the number of games roller rinks have. In the past, card systems were thought of for just large FECs. With this new system, almost any location can take advantage of a card swipe system.”

Easing into the electronic sea can be a relatively smooth process. As for taxes and record keeping, the systems make it a snap to retrieve all the needed info, adds Chapman. “The number of reports these systems have is unbelievable,” he says. But where would you start? Chapman offers this primer: “To get started with a system, the rink owners need to contact a card swipe company and get a quote. They need to evaluate the cost of adding a system to their rink and which system will work best for them. They need to see how their current POS system will interact with the

10 Tips to Operating a Cashless Roller Skating Rink 1. Embrace change: Change is inevitable, but it doesn’t have to be a bad thing. 2. Do your research: Find out the best choice that works for you. With a large variety of companies out there this isn’t impossible. 3. Get Creative with the Card System: Once you go cashless you can come up with a ton of ways to use it. Birthdays, giveaways, coupon incentives, the list goes on. 4. Try Embed: One of the most reliable systems out there, Embed should probably be on your list of potential services. Get a quote. 5. Work it into your budget: Many owners might lament the initial costs

associated with going cashless, but advantages will far outweigh the disadvantages once you get your system up and running. 6. Engage the Right Company: To help assess your existing game room and attractions, your goals, and the most cost effective way to deploy the cashless system, make sure to weigh your options. 7. Learn the Features: With the cashless system, you can change pricing on the games in a variety of increments; you can have VIP pricing for your more loyal customers; you can run special pricing during certain time periods–the range of options is wide.

40 | May/June 2014 | Roller Skating Business Magazine

8. Toss the Tokens: Sure, there’s nostalgia to dropping a token into a game and giving your customer that experience, but the same thing can be achieved with the swipe of a card; also, you’ll eliminate those dreaded coin and ticket jams. 9. Promote your Location: With your cashless cards, your company’s logo can shine, and there’s other opportunities to make these more than just cards. 10. Watch your Finances Improve: A cashless system almost guarantees an increase in revenue as your record keeping becomes much more accurate; theft tends to decrease, as well.

card system. I do know that rinks running a CenterEdge POS system will see the Embed system work very well together. “Going to a card system can increase the location’s income. I have heard of increases from 10 percent to over 30 percent! The real key here is the passion the location puts forth in using their system. There are so many different ways to promote with a card system. If a location really gets behind all the marketing tools a card system offers, their numbers up.”


For Keith Daniels, manager at Rigby’s Entertainment Complex, the cashless route was an unknown. “When I came in I had never even heard of it [cashless systems],” Daniels says. “It’s a little bit of a challenge to teach people, but most people, once they get used it, they love it.” Rigby’s (owned by entrepreneur Steve Rigby) has been using the system for over a year - and the difference has been obvious. While things continue to be busy, the cashless system has helped him to

manage things. “It’s very accessible,” he says. “It kind of draws folks into spending more money. It also helps us time wise. We don’t have to spend a lot of time with the point of sales. The con? It’s electronic. It goes down (on occasion), and you have to keep the eye sensors clean. Our target market is 21-42. Of course, we have a lot of kids. We want to compete with the Dave and Buster’s. More and more people will be going to this.”


Get with the Times Daniels’ advice for those still a little reluctant to make the switch is simple, “You probably have to do what Nike says and just do it.” While he understands the fear, he still believes roller skating rink owners should be courageous. It’s this spirit of change that might really make the difference, he notes.

“People are afraid to try something new, afraid it might hurt their business,” Daniels says. “Of course, it’s way different than the old system. They have to step out on that limb and do it. It’s not something you can gradually go into. Everything in our building has a swiper. Each game has a swiper. Get with the times. I think this is the times. This is the future.” ABOUT THE AUTHOR CORNELIUS FORTUNE Cornelius Fortune is an awardwinning journalist, whose work has appeared in NewsCred, Citizen Brooklyn, In the Fray, iPhone Life Magazine, The Advocate, Metro Times, Yahoo News, and others. He has written extensively on popular culture, comic books, and 21st century trends for more than a decade. He is also a Rhysling-nominated poet, and the author of the book Stories from Arlington. His most recent short stories can be found in the anthologies Brief Grislys and Writings on the Wall. In addition to journalism, he mostly writes poetry and less-than-interesting grocery lists, devoid of imagery or clever alliteration. Visit his website at, or follow him on Twitter@Arlingtonscribe.

May/June 2014 | Roller Skating Business Magazine | 41

s r a l l o D Derby

e u n e v e R s ’ k in R r u o Y e s a e r c n I n a C y b r e How Rol er D o Feature | Lori L



kating got “lost” for a few years, believes Cory Acklus, owner of Everett Skate Deck in Everett, WA. “People weren’t doing it anymore. They stopped coming.” “Kids stop skating at 16 when they start driving and dating,” explains Tina Robertson, Roller Skating Association president and owner of Sk8away in Topeka, KS. She says they come back when they have kids of their own, but it’s about a 10-year absence. “Derby gets them back in the rink. Derby is able to service an age I never could.” Acklus agrees. “Kids are getting back into skating because of derby. It has pushed skating back into a cool sport.” Thanks to

derby, he says kids and adults – and families – are once again skating.

Turning downtime into profitable sessions According to AJ Epp, Roller Derby Coordinator/Competitive Sanctions for USA Roller Sports, derby is the fastestgrowing sport in the world, with more than 400 leagues in 18 countries. Widespread interest translates into more paying customers. “Skaters tend to go to adult night and bring their children to the rink for sessions,” says Epp. “They are also more likely to encourage school field trips to the rink.”

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When approached by a few skaters about using the rink for derby practice, Fred and Eric Nelson, owners of Interskate 88 in Oneonta, N.Y., viewed it as an opportunity to bring in a new revenue stream. “We saw it as a new avenue that we could get a new crowd of people and a new stock of skaters to the rink, so we hopped on their movement,” explains Fred Nelson. Their first bout attracted 700 people. They continue to regularly host 150-200 for bouts. “We get a different group of people into the rink that may have just driven by for the last 30 years, but now with something so new, they come in and maybe strap on a pair of skates.”

When speed skating numbers dwindled in 2008 at the Everett Skate Deck, Acklus welcomed a suggestion from skaters to add derby. “My goal is to fill the rink with club times,” the sports-oriented rink owner says. “This is an ‘anybody can do it’ sport. People want to learn; they want opportunities to skate. Derby has increased our skating sessions and brought in families.” Bringing in more people – particularly during downtime – is a great way to increase revenue. If you have downtime that someone would pay for, it’s a win-win situation. By renting time for practices, Acklus says it’s possible to maximize the

schedule and fill spots that aren’t otherwise producing income. Many teams practice anywhere from three to six days a week. “Any time the facility is not used and I can make money is good,” says Scott Newberry, who, along with his wife Sue, owns Rollarama Skating Center Inc. in Schenectady, N.Y.

WFTDA team , Hellions of Troy, draws huge crowds at every bout .

Four years ago, they began renting the rink during available times to girls who wanted to start a derby team. “They use the time after sessions and on Monday when we’re usually closed.” Now, the crowd size at bouts averages around 240.

kate e Everett S for rinks lik s es n si u b led re than trip ts have mo Derby bou . rett, WA Deck in Eve

Similarly, the average crowd for the monthly bouts (February

through November) at Magic Elm Skateland Inc. in Hanover, PA is around 250. The rink splits the door 50/50 with the team, says manager/operator Gary Miller.

Add-on sales In addition to ticket sales, rink owners can profit from ancillary sales during bouts. Gary and Susan Fudge, owners of Springfield Skateland in Springfield, MO, have not only increased business through derby bouts, but have also increased revenue during bouts by serving food. “It’s not the typical snack bar,” Fudge explains. “My wife has a tea room, so we serve things like chicken salad sandwiches, taco salad and soup.” They also serve beer

Derby Alternatives Derby may not be the answer for all rink owners. Some are turning to alternatives, such as zumba, to draw more people in. Others are integrating Derby Lite, a fitness skating program based on derby skills. Founded by retired roller derby girl Barbara “Queen B” Dolan in 2007 (to right), Derby Lite LLC provides a plug-and-play program for rink owners that features more of a skating focus. Certified instructors lead a 90-minute workout that includes off-skates warm-ups and on-skates skills and drills for a balanced workout. Dolan estimates that 20 percent of the membership joins to learn

the skills needed for derby, but the true purpose is to provide “a fun way to exercise with friends.” She says the average career of a derby Barbara “Queen competitor lasts 2-3 years, and that it can B” Dolan be hard to maintain the time commitment, “especially if you have kids.” However, she says, most of the women struggle with retirement. “They love skating; they miss it.” Derby Lite offers options to keep them around. It’s a brand new market for rink owners, Dolan notes. “Rink owners don’t think of women in their 30s and 40s as customers.” Nevertheless, it’s having a positive impact. “One rink owner said it saved his rink.”

May/June 2014 | Roller Skating Business Magazine | 43

during roller bouts, the last of which was attended by 400-500 people.

team(s) is likely to have more people attend sessions.”

Robertson also features a beer garden for bouts. The team obtains the license; she collects a percentage of sales. She also has a snack bar and a skate shop. “About 80-85 percent [of the team] buys equipment from me,” she estimates.

Fudge says that derby brings in new families– people he hasn’t seen at Springfield Skateland before. Many come back for private lessons.

Several rink owners sell equipment at competitive prices. Having a well-stocked skate shop benefits both rink owner and team. Business for Everett Skate Deck more than tripled due to roller derby, Acklus claims, due to impulse buys and the convenience of being onsite when skaters forget equipment needed to meet insurance requirements. His skate shop has been so successful, he expanded it. “We carry skates, pads and accessories, and we also fix skates. We cater to derby.”

Non-monetary benefits come by way of marketing fallout. “The team does all the marketing,” Robertson explains. The mostly

flyers in the rink, Epp suggests. “The first place a team will look to host is the local rink.” A few rink owners start teams, but Nelson cautions that a lot of time and effort goes into starting up and maintaining a derby team. It can be almost a full-time job to plan practices and bouts, coordinate officials, oversee advertising and

Robertson estimates a profit of $1,000 per bout and $30,000 for practices. “The return is astronomical.”

Exposing a good investment

recently won the

of Team USA, Most rink owners can achieve lus. Acklus, a member Cory! Coach Cory “Pain” Ack h wit -71. Congratulations, fits 260 Mis of y re Cit b sco a an impressive return with a minimal Mo against Team Wales in p Cu rld Wo rby De Men’s Roller amount of financial outlay. For merchandising, Newberry, it was little more than and “do tons of other things that need to “lights, heat and leaving someone in charge 20-somethings rely heavily on social media be done.” But, he adds, “the payoff is 100 with a key” to the Rollarama Skating Center. to spread the word. percent worth it.” Fudge says not only does the team Interskate 88 opens for derby practice “Decide how involved you want to be,” at times the rink is usually closed. The advertise through the rink, but they also Robertson advises. “Either rent the rink rink sacrifices a Friday night session when produce tickets, flyers and brochures. He on an hourly basis or be more active in the a bout is scheduled, but Nelson says it’s a says the team’s advertising helps bring in team.” She invested in the Capital City slower night. After the bout ends, he lets the new people, increasing his birthday party Crushers, but there are other ways to get spectators skate for free until 11 p.m. That sales. involved. Nelson coaches, but doesn’t own, generates good will and whets the appetite Miller’s rink gets exposure through both the women’s and men’s teams he helped of a new group of people that might skate. newspaper articles about the team. found. Acklus also coaches the team and “Some people who come for the first time teaches basic skills and drills: Derby 101. on a bout night then return on a future weekend, which helps to keep our doors Gary and Susan Fudge recruited derby open,” he says. skaters through sessions, but most rink Once you’ve got a team, work to keep it. Derby is good exposure, Epp says. “A owners report being approached by Rollarama Skating Center is a “clean, rink that is on good terms with the local developing teams. To attract skaters, put up

Mutual attraction

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Tracking loyalty

up-to-date facility with a beautiful floor,” Newberry says. “I never worry about loyalty.” Teams like having the track laid out on the floor, Epp points out. Newberry did it with tape; Acklus painted the lines. “It didn’t take a lot and it’s easier for them to practice,” he explains. It’s part of his welcoming philosophy. “We’re very inviting. I give off-peak times at reasonable rates, and consistency.” “Sticking to the dates and times offered instead of bumping practice for a birthday party is greatly appreciated,” Epp elaborates. Owning the team, like Robertson does, keeps it around. Getting involved with the team in other ways can also keep the group “invested” in your rink. “We do community service activities with the team,” Acklus indicates. He and the team participate in food drives, skate-a-thons and benefit bouts for charities. “It keeps them coming back to my rink.” ABOUT THE AUTHOR LORI LOVELY Lori Lovely is an award-winning syndicated writer, editor and photographer, whose byline has appeared in a wide range of local, national and international publications. A recipient of the 1999 AIDServe Superstar Award, Lovely is a long-standing PETA member and was a 25-year member of CARA Charities. Married to an IndyCar mechanic, she and husband Chris reside at Montrose Farms, where they raise alpacas and chickens.

10 Tips for Making Roller Derby Successful In Your Rink 1. Offer reasonable rates; make it affordable for the teams. 2. Offer consistent practice times. 3. Make it easy for the team to do business with you. 4. Offer customer service, such as fixing skates for the team. 5. Add or expand a skate shop so necessary accessories are available when the team needs them. 6. Never take the relationship with a team for granted. 7. Ask the team how much involvement they want from you. 8. Connect with other area teams for bouts and support. 9. Maintain a family-friendly atmosphere. 10. Get involved in off-track and/or charitable activities with your team.


May/June 2014 | Roller Skating Business Magazine | 45

e h t n i s n o i t New Expecta ssions e c n o C f World o Feature | Meghan Molony


ocavorism, Kale, Umami, Cronuts? If these words sound a little funny to you –that’s normal! These weird and fancy trends topped

food lists all last year. (Go ahead, look them up!) If nachos and pizza are more your rink’s speed and your customers cry for fun, fluffy and fried (and who can blame them), what can you do when someone asks you if you have healthy smoothies? Trends are always shifting and changing; there are some big questions you can ask that will help take your concession stand to the next level. Should you serve alcohol at your rink? What do the customers really want? Is gluten free really important? Do I need one of those fancy video screens in my concession stand?

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There are no finite answers to any of these questions, but knowing what is going on in the exciting universe that is the concessions industry may help you see what you can do Consider offering popcorn add-ons to step up your food game. from Kernel Season’s.

Trends to Watch Palates, tastes and preferences are changing, and customers may be asking for different products or strange flavors. Bethe Ferguson of Gold Medal Products assures that this is all quite normal. She says that consumers are constantly demanding more flavor and texture options in a concession

stand, but they still want to keep it low cost. Spice combinations such as chili lime, or dill pickle have been making their way to supermarket shelves. An easy and low cost way for your skating center to keep up is to offer Kernel Season’s line of popcorn flavorings. Their many options give customers a range

of flavors and choices, such as: Chocolate Marshmallow, Jalapeno and Chipotle Cheddar. Do It Yourself or DIY Machines have been a huge trend on the marketplace this year, says Dan Borshchke of The National Association of Concessionaires. Frozen yogurt stores have been switching to selfserve formats and many restaurants have been integrating customizable soft drink dispensers that allow consumers to pick what flavor soft drink they desire, as well as giving the option to add in flavors. “Consumers seem to love the hands-on approach,” said Dan “it’s very efficient and empowering.” Healthy is one of the biggest trends of 2014, say both Bethe and Dan. Many diets are changing and buzzwords like glutenfree, paleo and whole grain seem to frequent consumer’s lips. To many, these health issues determine what and where they will buy food. These dietary restrictions aren’t always a choice and may be medically prescribed let your customers know that popcorn is a whole grain, tell them if you use sunflower or canola oil, or put a note on your menu next to products that are gluten-free. For more information on gluten free products go to

Digital or video menus, like these sold by ElectroMenu, offer a great rebranding opportunity and allow you to showcase new treats, change menus, and offer specials throughout the year.

Try not to think of this as a “picky customer” but rather “how can I cater to them and increase profits?” Flip the switch on your view of specialty diets and tastes.

What They Say Vs. What They Buy

Many people view going out to their local rink as a special night where all dietary rules and restrictions go out the window. “People are willing to indulge,” says Dan, “They want to go out and enjoy themselves, celebrate life and have a fun and entertaining evening.”

“I always tell people, the concession industry will sell whatever sells, if people are truly interested in healthy items, the market will reflect that. People say that they want something, but it doesn’t necessarily reflect on what they really buy,” says Dan Borshke.

Many rinks have found that even if they stock healthy items, such as milk or salad, those items have a tendency to go bad before people actually buy them. “We used to stock different, healthy things” said Jeff Warrenburg, owner of Paradise Skate

Roller Rink in Antioch, California, “but we had so much going unbought that it just wasn’t worth it.” If you’re not going through milk fast enough, consider offering milkshakes, rootbeer floats, malts, etc. How can you incorporate slow-selling items into your everyday menu items? Compromise is necessary between what rinks stock and what customers buy. A good solution is to carry some items like juice or apples that have a longer shelf life so when customers do want something lighter, the option is there. Offer to cut them up or provide dipping sauces (like caramel or chocolate) to up the ante.

New Machines on the Market! GOLD MEDAL UL AND UL SANITATION LISTED COTTON CANDY MACHINE • Quick release floss caps and floaters • Newly designed cabinets GOLD MEDAL AUTOMATIC POPCORN TOPPING DISPENSER • Hands Free • Infrared dispenser “sees”

popcorn and releases topping • Stainless steel pump and manual push button GOLD MEDAL CHEDDAR TUMBLER/COATER • Built in mini hot plate melts cheese • Heat lamp prevents cheese from sticking • Holds 8 gallons of popcorn

• Tumbles to coat popcorn evenly with cheese STATE FAIR MINI DONUTS • Small footprint of 141/4” x 20” • 120 Volt – plugs in anywhere, NSF and UL approved • Portable • Makes up to 1200 mini donuts per hour

May/June 2014 | Roller Skating Business Magazine | 47

What do your customers want?

dogs, maybe you always have like $1 nacho Tuesdays or something.” – Ed, 44

We took to the rink to ask customers what they’d like to see in the concessions area. Here’s what they had to say. •

“I really like when places have a lot of condiments I can pick from, like ketchup and relish, or hot sauce and ranch.” – Stephanie, 43 “I was in a bowling alley once and they had pizza nachos, and pizza fries, you should try to have that.” – Austin, 11

“Fruit parfait or some apples and other fruit would be a nice addition, maybe string cheese or something else I could give my kids that’s not junky.” – Anne, 43

“Maybe offering combo deals, like if I buy fries I get a dollar hot dog, or put drinks and other things like pretzels or pizza together for less.” – Randy, 55

“Discount certain foods on certain days. When I go to a ball game I know that Thursdays are always dollar

Are Video Menus Worth It? Appearance of a concession stand has a huge impact on what consumers buy and trust. A great way to rebrand your product and give your rink a polished, professional look is to invest in video menus. There are so many great aspects to this investment, and the menus can be used not only to promote your food, but you can show your specials for the week, or advertise your upcoming all night skate. Many companies have popped up in the last few years that can design and maintain your digital menu, you let them know what you need for your rink and they design and change it for you as asked. Some companies to look at are ElectroMenu at or Displays2Go at and the total service can run around $1500 or up, not including the price of the television you need to install. For some this may be cost prohibitive. An easy solution is to create your menu and any other important advertisements in a PowerPoint program. Most modern televisions have a way to connect or upload

“Rockstars or Redbull, or maybe Gatorade.” – Amir, 14

“I’d say some healthier stuff, but I know I really like fries, so I’m not sure I’d really want to eat a salad right now.” – April, 22

“Well, right now I could use a beer…” – Andy, refused to say age

“If you already have a deep fryer it would be easy to do other deep fried stuff, like wings or cheese sticks. I like when places have an appetizer platter and I can get a bunch of stuff in a little amount instead of a bunch of just one thing.” – Cody, 30

“Can I have a free cookie?” – Deshaun, 6 ½

data to them, and all you need to do is upload your PowerPoint and cycle it through - cheap and useful alternative. Some restaurants have been taking this a step further and providing customers with iPads or other tablets that enable them to order directly on without ever needing to talk to a server or salesperson. This might not be for your rink, but it’s important when thinking about the way technology is taking a foremost role in our lives – and possibly in our future concession stands.

Booze in Your Rink? To Imbibe or Stay Dry Dan Borschke, Executive VP of The National Association of Concessionaires said that many bowling alleys, skating centers and other entertainment venues have been taking a step in a more “grown up” direction. He says that this includes offering a slightly more sophisticated menu, and it also includes the sale of alcohol. To many, this is an absolute no-no for their rink, “We’re a family fun center,” said Jens L. Boeholt of Harborena Roller Rink in Hoquiam, WA “We have kids, families, games and fun – I don’t want kids coming to

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my rink thinking that I’m telling them that drinking is okay.” Lori Heayberd of The Fun Factory in Milledgeville, GA also does not serve alcohol, “It’s kind of like drinking and driving, with them falling all over in skates, or parents might get drunk and crazy and there’s no way to control it,” she said. These are all important to consider in your decision to keep your rink dry or not, but Jeff Warrenburg, of Paradise Skate Roller Rink does serve alcohol, and he loves the positive way it’s affected his rink. “We’re one of three rinks in California that do serve alcohol – it’s been a huge asset,” he said. “We do take precautions, such as we charge around five dollars for a beer, we don’t do happy hours or anything like that, and we don’t encourage getting drunk.” Keeping prices high is one way that Warrenburg controls the amount that people drink without directly enforcing limits. “We don’t let people come in off the street intoxicated and skate, and we haven’t had any problems with people getting drunk in our rink and skating.” He noted that most

try to be understanding.” He does allow private parties to bring in food and beverages for any twohour session they might book. Lori Heayberd tries to catch any hidden food at the door, especially hidden alcohol, “We sniff bottles and ask people to dispose of things we suspect may Despite the fact that some rinks serve alcohol and steak, nachos, have alcohol in them,” she wings and pickles still lead as concessions favorites. said. Each rink handles food smuggling differently, parents usually have a beer or a glass of wine while they watch their kids and that so far but many said that smugglers will still end there have been no problems or incidents. up purchasing a special treat like nachos He does acknowledge that alcohol may not or a soda, and if it’s discreet they choose to work for every rink in every area, but for stay silent instead of causing a fuss that may cause business to walk out their doors. him, it’s been nothing but a boon.

Food Smugglers: A Secret Scourge?

Give Your Concession a Unique Twist

You’ve seen them. The kid with the soda stuffed under his coat, the family who seems to share a four course meal out of their diaper bag, but what to do about food smugglers? Is it a real problem? Should rinks be lenient and understanding?

“Our daughter is a pastry chef, so we have all kinds of pastry items available at our rink. We have homemade candy, licorice, ice cream bars and popsicles,” said Jens L. Boeholt of Harborena Roller Rink.

Many rink owners say that they do what they can to stop food smuggling at the door, but once inside they go on a case by case basis to determine if they need to say something, say nothing, confiscate the food or kick them out.

These unique concession items give their rink an edge and help boost their image of a traditional, wholesome family fun center. Many rinks, like Carousel Family Fun Centers in Whitman, MA, choose to boost their concessions by giving it a mascot.

“I pick my battles,” said Jeff Warrenberg “I know families are on budgets, and I

Charlene Conway, the owner, invented Pattino, a skating pizza chef that adorns the front of her concession stand, and is a cute face to accompany her pizza-themed

• On average, an American consumer eats nearly one ton of food a year– that’s 1,996 pounds

• 45% of Millennials and 24% of Baby Boomers have adopted some sort of special diet (e.g. gluten free)

• Americans attend entertainment centers, such as movie theaters on average of 2.5 times a year (Dan Borschke)

• 1/3 of all Millennial eating involves some form of global cuisine

Just the Facts

• 75% of Americans choose products that are lower in fat sometimes.

• Almost ½ of all eating is now done through snacking. 1 in 5 people eat one snack per day and 5% eat five or more per day

• Roughly 53 gallons of soda are consumed per person each year in the U.S.

• Consumers are getting more interested in savory flavors such as tangy, sour, bitter and smoky

restaurant. Your twist could also be regional. Lori Heayberd’s rink is in Georgia, “People love their sweet tea in Georgia.” She said that, on average, her rink can go through around five gallons of sweet tea a night, a gallon only costs her around a dollar to make, so the return on investment in astronomical. Jeff Warrenberg serves tri-tip steak at his skating center. “Since we do serve alcohol, we wanted to offer a more sophisticated choice,” he said, then laughed adding that “nachos and pickles are still our most popular items.” Taking ever changing tastes and trends into consideration is important when it comes to your business. Each rink is different and some things work in one place that simply wouldn’t fly in another. Know your customer base and, above all, listen to them! If your area has a lot of yoga studios, consider stocking coconut water. If people keep asking for chicken wings, then chances are they will buy chicken wings. Play with what works and remember to always keep it fun, keep it fresh and keep it tasty! ABOUT THE AUTHOR MEGHAN MOLONY

Meghan Molony grew up in a skating family that instilled in her a deep love of skating and the skating business. She loves seeing how the community grows and changes around a rink, and gets on her skates whenever possible. A recent graduate of Aquinas College, she now manages a rink in Kalamazoo, Michigan.

• ½ of all American adults bought prepared foods at convenience stores. The most popular item: Hot Dogs • 3% of your customers will say they want you to stock salad, but will almost always choose nachos instead • About one-third of adults are devout breakfast-eaters who never pass it up

May/June 2014 | Roller Skating Business Magazine | 49

business matters | Online Review Sites

Frenemies: Yelp, Google+, and Other Online Review Sites Many (read, almost all) business owners hate review sites. Just like you, they don’t understand how the filters work, are frustrated by the fact that they seem to only get negative reviews, and are even more discouraged when their one or two positive reviews get filtered out. But, smart business owners have learned how to take these so called “enemies” and turn them into “friends,” even if it does continue to be a love/hate relationship. Why They Are Essential Yelp is the lead source for Siri’s search on the iPhone, and Google Reviews are connected to your Google+ business page. This means that when someone searches for “roller skating in Charlotte, NC” with Siri, she is going to pull up the business with the strongest Yelp presence first. And as far as Google’s reviews go – they directly correlate to your search engine ranking. Not to mention the fact that 72% of consumers trust online reviews as much as personal

recommendations. Why is it that we’ll trust a stranger on the internet when we are trying to book little Johnnie’s birthday party, but we make sure that we lock our doors every time we park our car? Who knows, but the research says it’s so. Rules of the Ratings DO: MAKE THE CUSTOMER EXPERIENCE MEMORABLE The most important concern for your business is making sure the customer is having fun! Having fun is more than just making sure they have skates on and are on the rink or are laughing and enjoying laser tag. Fun is the entire experience the kids and parents are both having. This means that it’s your responsibility to make sure the customer experience is so memorable that not only will they want to come back, but they will want to leave you a positive review, as well!

DON’T: OFFER REWARDS FOR REVIEWS Many businesses have picked up on the importance of reviews, so they are pushing to increase the reviews on Yelp and Google+. To help “convince” their clients to leave them good reviews they are offering rewards. “Leave us a positive review and get 10% off!” We cannot say it enough, “No, no, no!” Many review sites have set-up strict guidelines and rules to monitor your

Member RSA 1 16

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Online Review Sites | business matters

DO: TIME IT RIGHT Timing is the most important part of asking your customer to review your facility. It’s all about top of mind thinking and encouraging them to leave you a review at the right time. Tell your customers that you would love to read what they had to say in a review - but tell them this at the beginning of their experience with your company and again at the end of their experience. Remind them that you are looking forward to reading their review on Google+ or Yelp. Also, once you do get a review from a client, make sure that you respond, whether it is positive or negative. Address issues as best as possible in negative reviews, and thank those customers that took the time to leave you a positive review. DON’T: PUT UP A KIOSK Speaking of timing, what better time to encourage your clients to leave you a review than while they are at your business? While this sounds like a great idea–it’s not. Not only do your client’s not want you breathing down their necks while they’re writing your review (creepy), but Yelp and Google are tracking incoming IP addresses. If too many reviews come from the same IP address, they’ll all be filtered out.

4.625 in.

DO: ASK FOR REVIEWS ON MULTIPLE REVIEW SITES Not every customer is going to be familiar with every review site. So, to make sure that everyone has an opportunity to leave a review who wants to, offer multiple options. Yelp and Google+ are key, Facebook is also a great place to ask for reviews. Another good one is Yahoo, and there are many review sites that are more targeted to specific industries such as Kudzu for service related businesses. Try to keep it narrowed down the top three to five review sites that are most relevant to your business

Claire and Dad Cleveland, OH

10.0 in.

business’ page. All this is going to do for you is get Yelp and Google+ to filter out all of those reviews that are coming from one time users or reviews that are unusually happy. It’s also going to make your customers feel as if you don’t really care what they have to say.

DON’T: GIVE UP Remember that you are in this for the long haul. A great number to shoot for is one review a week. If successful, that would mean 52 reviews in a year – that’s a lot of progress for most businesses! So now, it’s time for you to implement these practices and start moving towards your goal! We’d love to hear what you think about TrustWorkz and this article. Find this full article on our blog and leave a comment, or review it on Google+.

Take time to

be a dad today.


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May/June 2014 | Roller Skating Business Magazine | 51 K. McLenon

C. Cecchetti

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O T W O H e t a r e gen

Media E vents Feature | Meghan Molony


hink of the media cycle like your skating floor. At the beginning of the session it’s empty, dust mopped and ready for the day. Slowly, it fills up with skaters and stories that matter: Anne is skating for her eighth birthday and she was too excited last night to sleep. It’s Tom’s first time back on skates since his surgery. Kate and Matt just got matching skates as wedding presents. The media wants stories that are real, local, interesting, and personable. Just as skaters bring themselves to your floor, you need to find a way to bring your skating center’s unique personality and image to the media. This is not always an easy task. There are important factors to consider like packaging, timing, trading and negotiating. With a few tricks, getting your name out there is not only an easy way to advertise, it’s a vital part of keeping today’s modern business alive.

The Media – How to Relate? The press is looking for stories as avidly as you’re looking for publicity. In order to capitalize on this mutually beneficial relationship, you need to make sure that what you have to say is really newsworthy. Creating a press release about a new type of popcorn you switched to isn’t going to turn any heads and most likely will end up in file 13 (the trash). However, if you’re hosting a benefit for a local animal shelter, starting a new farmer’s market in your parking lot, hosting a brand new outdoor haunted house during the fall – that’s something that people need and want to know about. One of the easiest ways to think about this is to consider the media consumer as opposed to thinking about the media as a solo entity. Ask a few questions of your news. “Is this important to my customers?” “Will this help bring in new business?” “Does this fill a niche that may not already exist?” “Is this a unique situation?” If the answers are

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yes, consider taking it to your local media outlets. Getting to know your local media is very important; you don’t want to end up talking to the fashion editor if you have a story about your speed team winning a regional meet. Consider taking it to the sports editor or spin it as a community highlight to honor those involved. Make sure you do research and take time to thoughtfully craft a short, interesting blurb about your promotion and email it, full text, no attachments, to the reporter. Reporters are wary of attachments because they may contain hidden viruses and it’s very likely that your email might be sent to spam or flagged as containing viruses. Calling is also a great way to let the media know directly about your story, and many main desk operators will be able to direct you to the best reporter for the job. Be polite, smile, and be passionate about your story.

Where’s Your Media? If you have no idea where to start, check out your local media directories. Every region has one, and the RSA marketing department can work with you to find the best state and local media to work with. Most media directories contain every single outlet in the area, and are a great way to find different sources that you may have not thought of - like your local parenting magazine. If you’re having a hard time finding your local directory, try asking around at other businesses in the area, especially the ones that you always see in the news – chances are, they are utilizing this invaluable tool. RSA editor and publisher, Lynette Rowland, has worked in print media for nearly a 15 years. If there’s one thing she learned over the years, it’s that persistence often pays for those trying to get coverage for their news. In this case, the squeaky wheel often does get the grease. “You’d be surprised just how easy it can be to get your news published just by showing up with coffee, donuts, a smile and a passion for your business. Don’t be afraid to go face-to-face armed with goodies and your piece laid out on paper. You simply have to sell media outlets on why your news is just that - news.”

Prepackage Your Story Since magazines, journals, newspapers and even radio are often understaffed – make your pitch easy and accessible. Prepackage your article or news release, and make sure to proofread it so that publications can see the potential. Include high resolution photos and any other anecdotal information that might be useful. Breaking news and trends are two easy ways to make sure that a reporter will take notice. Are you undertaking or almost done with a major remodeling project? Spin it as a big reveal, complete with giant “grand opening” signs and a party. “If you just opened your business, host a media night. Hire a designer to create attractive press pass tickets and distribute widely to all members of the media and invite them out to see your facility, free from the public. Provide free (or sponsored) drinks and hors d’oeuvres. Television and radio stations frequently do on-site, live coverage at no charge if it’s a slow news day. Ask other local businesses to sponsor food/drink/signs - it’s a great way to create

rapport with locals, garner other businesses the free advertising and it ends up being a win-win for everyone involved,” says Rowland. Has a famous person made their way to your rink? With the permission of the celebrity, ask to snap a few photos with staff and then share your news with the media - who doesn’t love a juicy “celebrity sighting!” However you choose to prepackage your story, always write your press release in the present tense and make sure to copy edit for grammar and punctuation; this creates a sense of urgency and professionalism – the reporter can’t stand to miss out! If there’s one thing the media hates, it’s being poached on a “see it here first” story. The RSA has free press release samples available, or you can simply do an online search for templates.

Use Your Assets Maybe you don’t have any big events happening in your rink this month. Think about all of the other ways that your rink touches the community and start there. Did a couple meet at your rink and get married? Are you celebrating a milestone anniversary? Did a professional skater get their start at your rink? Are you starting a new roller skating fitness program, summer camp, or lessons program? Think outside the box about stories going on at your rink. If it’s compelling to your customers, chances are, the media will be interested, too!

Don’t Be Afraid to Ride on Coattails Roller derby is so popular right now, you can’t afford to ignore it! Junior, men’s and women’s teams are popping up all over the world. If your rink sponsors or supports a team in any way, their good news can be your good news. The skating community is close knit and any positive press regarding roller skating affects every rink and increases revenue for all. If you haven’t started roller derby in your rink and would like to, don’t forget to check out the article in this issue called “Derby Dollars” and see how it’s working for others!

Negotiating an Effective Profitable Ad Buy

the representative of your chosen news source. Don’t be too cut-throat, but don’t be afraid to ask for price matching, trades or discounts. The first step is to find out who your account representative is. You might not be aware that your business is already in the system at a media outlet, but chances are someone has reached out to you at one time or another. Call and ask them to find out who your territory representative is and go from there. Your representative is usually the only person who can approve a negotiated rate. Secondly, ask about the lowest rate they can potentially offer. If you suggest something way too low initially, you might not be taken seriously. The media have to respect their product as much as you have to stay within budget. They will give you a base number and you counter it with a lower offer, this way they feel like you’re trying to make an honest bargain instead of trying to get something for nothing. There are several other techniques that can help you get a lower rate including trading tickets at cost for all or part of the advertising buy, buying advertising space in bulk, or simply reminding them that you do plan on maintaining the advertising relationship in the future - but be prepared to uphold your end of the bargain when the time comes to re-up your advertising campaign. If you don’t keep your word, chances are you might not get the same bargain again.

and Time It Right

A hidden secret of the media world is that advertising rates are always negotiable; you simply need to be reasonable and flexible with

Media cycles move in several different ways depending on season, time of day or even year. Advertising is often substantially more expensive during presidential races or awards

May/June 2014 | Roller Skating Business Magazine | 53

season. Pay attention to these fluctuating situations and you will come out on top. Every media source has a different version of prime time. Radio has “drive time,” or when people are in their cars going to or from work. Television has primetime programming, typically from 7 p.m. to 10 p.m., and newspapers are often busiest in the summer when there is a lot going on in the community. Magazine primetime varies from publication to publication. Find out when they’re doing a “Best of ” issue, what their editorial schedule looks like, if they can add in a piece on roller skating fitness of which you can provide interviews and buy advertising. Parenting magazines are typically slower in the winter months. Find your local parenting magazine at and put on your bargaining hat. “The typical reader of parenting publications are mothers who make a majority of all buying decisions for their families and is one of the most soughtafter markets when trying to reach teens and tweens,” says Rowland.

Ratings also play a huge part in getting a good deal on advertising. Arbitron ratings for radio are much lower in January than in July, so if you lock in a good rate early you get to keep that rate year round. This goes for most non-print media sources, as well. Try to find when their down times are and negotiate early. If you want to place several ads in one magazine, ask if they can give you a full page rate for four quarter page ads. Can they add on a free website or enewsletter ad? Offer to send free passes or other bonuses to hand out to their readers/viewers/listeners during their up-times to make the locked in low rate worth their time. “Honestly, it’s about developing rapport and a professional business relationship with the media. Just like friendships, you have to put the time and energy into making them work,” Rowland points out.

How to Use Trades in the Media World Magazines and radio frequently host contests or other prize–driven community

giveaways. If your local station does this a lot, there’s a reason - they’re not afraid to do trade deals. It’s a simple and affordable way to connect with their audience and it works out to free publicity for the businesses they’re working with. “Marketing, public relations firms and the media will do trades because it works out for everyone involved - the media, the business providing the passes, and the audience,” says Rowland. Most media sources love trades and often exchange advertising space for freebies from local businesses or half trade, half cash. Trading with your media allows them to engage the community in their given platform, and the community feels like they are getting value out of their media. If you’ve ever won a radio contest, you know that a positive feeling towards the radio station and business that provided the freebie endures for a very long time. When negotiating with an advertising representative, make sure to find out if they have kids; throwing in some free tokens or a discounted party during the negotiation

How to Maximize Social Media for Blogs

Chances are, many local parenting or kid-friendly blogs exist in your hometown. Click around the internet and find out which ones might be relevant to your business and contact them. Bloggers often do giveaways as a way to keep readers interested, and they are always looking for the next big thing. Offer them a free party for five or a couple free passes to give away. You’ll gain a new web media partner and earn some kudos from an audience you may have never reached otherwise.


Keep your interactions short and punchy. Utilize hashtags and keep them to eight characters or less. Twitter is used more for funny, short quips and updates, as opposed to long-winded informational passages. Irrelevance is a huge bonus in the world of Twitter, though it may seem counter-intuitive. Focus on local quirks of your area or other aspects of pop culture.

54 | May/June 2014 | Roller Skating Business Magazine


This media source is basically an online corkboard, but with pixels instead of cork! It’s a way to give the world a snapshot that highlights the unique personality of your rink. You may choose to focus on silly old-fashioned skating pictures, 70’s fashion, or the newest skating equipment. Your rink’s Pinterest is a way to reflect a little bit of your personality back on the business. While difficult to entice locally, adding your logo or website to images can help increase exposure.


Take pictures of your customers and make sure you post them on Facebook; they will start following you because they feel a personal connection and can tag themselves in your images. You can use Facebook to post some information about your sessions and specials, but try to keep the individual connection at the forefront. Let customers know what you are doing. Did you take your staff on an outing? Paint something in your facility? People love to know about what you’re doing on a day to day basis.

process endears them to you, and you might just get a better offer! While some businesses have strict guidelines for underthe-table freebies, most of the time they’ll take it to their supervisor for approval. Representatives with national companies often have sports suites at stadiums and they keep tickets on hand to dole out to their best clients – the concept is the same.

Media in the Age of Viral Content This point can not be emphasized enough. When analyzing your media presence, you can no longer overlook social media. Keeping up with your online presence is imperative. It only takes one or two people to leave negative remarks to influence other customers. If you were going to an area and wanted to know what restaurants to visit, would you ask around or look online for the best-reviewed eateries and then visit one with bad reviews? Not likely. Keep that in mind if you’re ignoring social media and review sites.

The news cycle for social media is much faster, with headlines falling within hours, or even minutes. But social media is no longer mainstream media’s silly younger cousin; Twitter regularly makes the news as a credible source for breaking news and web platforms like Buzzfeed or Huffpost have, on occasion, driven the news cycle. Online news reporting is no longer considered amateur or paltry. If a video gets filmed in your skating center and goes viral, that means substantial, traditional media time for your business - good or bad. Internet stars have their own place in the world, and it often comes with power and notoriety. The good part of this is that social media is often free and accessible giving you the opportunity to take charge of the conversation. Skating rinks cater to young people and youth culture - one that is now based substantially on the internet. Do your research, find out what your customers are using, and make sure that you maintain a media presence on those websites or apps –

it might make all the difference. Press and media relations are an important part of any business, especially skating centers that rely on community support. Make sure you let your community know about all of the great things happening at your rink! People are always looking for the next big thing and want to know as soon as it happens. Make that next big thing your skating center. Whether you’ve been open for three years or seventy five years, learning how to handle media relations and getting your name out in the world will ensure that you’re a vital and viable part of the community in the future. ABOUT THE AUTHOR MEGHAN MOLONY

Meghan Molony grew up in a skating family that instilled in her a deep love of skating and the skating business. She loves seeing how the community grows and changes around a rink, and gets on her skates whenever possible. A recent graduate of Aquinas College, she now manages a rink in Kalamazoo, Michigan.

Your Roller Skating Rink Instagram

This photo upload platform allows users to post photos, provides rudimentary photoediting filters, and has become a huge hit, especially in the teen and tween set. It’s currently ranked one of the highest social media platforms for this subset. Creating an Instagram account for your facility enables users to tag you in photos, and helps spread the image of your rink across the internet. You can even link your Twitter and Facebook up to Instagram so all of the photos your customers take and tag to your account will auto-populate, furthering social media reach.


One of the lesser known and understood media outlets, Vine is a popular site that allows users to record and post 6 second videos in a fluid or stop motion format. Use this to record snapshots of your rink, capture your best skaters showing off their moves, or your staff being silly. Customers want to feel included, and by giving them an informal way to access what is going on at your facility, they will feel like a part of your rink’s family. Vine uploads to Twitter, and using them together is a way to integrate several social media outlets at once, similar to Instagram.


Talk about free advertising! Studies show that many young people are eschewing traditional media sources, such as television, for the varied lure of YouTube. Have your staff film videos throughout the session and edit them into a free and unique promotional video that highlights all of the fun areas of your skating center. Remember, humor always helps! You can add information, but don’t let it feel like a commercial; kids these days are savvy and don’t want to feel like they are being sold.

May/June 2014 | Roller Skating Business Magazine | 55

business matters | Promotional Ideas

Promotional Calendar of Events

July 2014 May sun






July is also: Cell Phone Courtesy Month; Family Reunion Month; Mango and Melon Month; National Black Family Month; National Blueberries Month; National Grilling Month; National Ice Cream Month; National Hot Dog Month; National Make a Difference to Children Month; National Wheelchair Beautification Month









mon A l ds D a

C hocolate wit




Hot Dog Nigh


Sugar Cookie Day

Take a Walk Skate Day

Freedom Week (July 4-10)




Macaroni Day!


from Cape Kennedy

Gummy Worm Day

mmm...mmm...tasty! 29

a Lasagn


56 | May/June 2014 | Roller Skating Business Magazine









30 Read ‘n Roll! It’s Paperback Book Day!



Strawberry Daiquiri Day


Baby Food Week (July 16-19)

s GorgeaouDay


Nati on

mission to the moon.


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on the first manned

u dg e Da y

ti o

F he

D ate

Parents’ Day

Milk Chocol al


o G ide a


s Da y




nal Penuc


Lollipop Day

Pecan Pie Day

On this day in 1969,

French Fries Day


Blueberry y Muffin Da

Apollo 11 blasted off



Beans and Bacon Days (July 3-6)



International Chicken Wing Day




Postage Stamp Day




National Dance Day

Zookeepers Week (July 20-26)



C h il i Do g D a

For more ideas: familycrafts.about. com,, zanyholidays. com,,,

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Roller Skating Association’s

Promotional Ideas | business matters

Promotional Calendar of Events

August 2014 June 2014 tues



August is also: American Indian Heritage Month, Black Business Month, Get Ready for Kindergarten Month, National Catfish Month, National Panini Month, National Runaway Prevention Month, Orange and Papaya Month, What Will Your Legacy Be Month, Golf Month.





Root Beer 6 Float Day


NationaOlut Night

What a great day for a sarsaparilla!

tional Yout na

S’mores Day


Joke Dtaiayl






Purple Heart Day



Int’l Left Handers Day

C re

Best Friends Day



a ms Day icle


Honey Bee Day 18



Hot & Sp FOOD D


Lemonade Day


itize ior C n’s





hop ft S Da


ay hD

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Kool-Aid Day9

is 8 Did you know today ? Day Cat nal atio Intern ME W !

National Chocolate Chips Day 10




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Thr i

Hug Your Boss Day



Eat a Peach Day 25

Happy Birthday National Park Service!


Banana Lovers Day






arshmallow ed M



Founder’s Day


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Waffle Day


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Roller Skating Association’s


Pony Express Day May/June 2014 | Roller Skating Business Magazine | 57

connections | Affiliate Members

RSM Member Listings

Listings as of April 14, 2014

The companies listed below—manufacturers and suppliers—are members of the Roller Skating Association International. Company information is updated in each issue of RSB for your reference. If your firm services the roller skating industry and you would like information about becoming a member, or you are a current member needing to update your information, call the association headquarters at 317-347-2626. If you would like an additional listing under another RSM category, there is a charge of $125 per additional category. Please email

Computer Technology Agile Software and Marketing Scott Drummond 3075 Alhambra Dr #207 Cameron Park, CA 95682 Phone: 888-804-1166 Larry McLean 9450 Southwest Gemini Drive, Ste. 30375 Beaverton, OR 97008 Phone: 503-488-5516 Pathfinder/CenterEdge Software LLC. Johnny Loftin PO Box 1359, 5050 Durham Road Roxboro, NC 27573 Phone: 336-598-5934 Fax: 336-598-7562 Times Two Technology Richard Dale 5809 Howard Avenue LaGrange, IL 60525 Phone: 708-497-9896 Trustworkz James Ball 2449 Townelake Parkway Woodstock, GA 30189 Phone: 770-615-3275

Consulting and Rink Planning RC Sports Inc. Ron Creten 9910 Lakeview Avenue Lenexa, KS 66219 Phone: 913-894-5177 Fax: 913-894-5179 58 | WRC & Associates LLC Bill Carlson 916 Hornbeak Ct Las Vegas, NV 89123 Phone: 714-504-7742 Fax: 702-405-9589

Costumes Mask US Inc David Bragg 3121 Main Street, Suite F Chula Vista, CA 91911 Phone: 800-835-5767 Fax: 619-476-7346

Financing/Financial Planning CFG Wealth Management Services Michael Puckett 9840 Westpoint Drive, Suite 150 Indianapolis, IN 46256 Phone: 317-841-7959 Fax: 317-579-2440

Floor, Materials and Installations Astro Carpet Mills Ed Hurney PO Box 1483 Chatsworth, GA 30705 Phone: 800-542-4189 Fax: 706-259-9684 Floor Systems Inc Kim D Wall 4517 Industrial Road Fort Wayne, IN 46825 Phone: 260-484-7746 Fax: 260-484-7799

May/June 2014 | Roller Skating Business Magazine

Rink-Cote/Port City Paints Roy Spencer 1250 9th Street Muskegon, MI 49440 Phone: 231-726-5911 Fax: 231-722-4081 Roll-On Floor Products Joe Nazzaro 1001 South Main Street Euless, TX 76040 Phone: 800-243-3900 Fax: 817-354-6393

Phone: 909-581-6271 Fax: 909-581-6276 Heartland Agency Inc Becky Thurman 6808 Barr Ave. Oklahoma City, OK 73132 Phone: 405-789-2733 Fax: 405-495-0426

Skate Court John Matejec PO Box 1043 Isles of Palms, SC 29451 Phone: 843-884-0603

JBL Trinity Group Ltd Anthony Profaci 100 Matawan Road Matawan, NJ 07747 Phone: 732-888-5000 Fax: 732-888-4646

Tite Coat International Scott Gray 5421 Dorsey Evergreen Road Fulton, MS 38843 Phone: 800-442-8483 Fax: 662-862-6100

K.L. Owens & Associates Karen Owens 309 Bouldercrest Way Woodstock, GA 30188 Phone: 770-855-4723 Fax: 866-845-5081

Insurance Allied Specialty Insurance Rick D’Aprile 10457 Gulf Blvd Treasure Island, FL 33706 Phone: 800-235-8774 American Insurance Administrators Darrell Diodato 4550 Lena Drive Mechanicsburg, PA 17055 Phone: 717-591-8280 Fax: 717-591-8193 Hanasab Insurance Services Robert Ferrer 625 S Fairfax Ave Los Angeles, CA 90036

Meadowbrook Insurance Group Nancy Clay 11880 College Blvd, Ste 500 Overland Park, KS 66210 Phone: 913-266-5325 Fax: 877-892-4574 Tilton, Thomas & Morgan Tyler Morgan PO Box 729 St Joseph, MO 64502 Phone: 816-233-0266 Fax: 816-233-9582

Legal Services Anselmi & Mierzejewski PC Kurt Anselmi

Affiliate Members | connections 1750 South Telegraph Rd. Ste. 306 Bloomfield Hills, MI 48302 Phone: 248-338-2290 Fax: 248-338-4451 Cruser, Mitchell & Novitz Rondiene E. Novitz 341 Conklin Street 2nd Floor Farmingdale, NY 11735 Phone: 516-586-8513 Fax: 516-586-8517 GoodHire, LLC Max Wesman 555 Twin Dolphin Drive, Suite 200 Redwood City, CA 94065 Phone: 800-605-5087 Fax: 650-593-3799

Marketing Victoria Tharp 355 Renoir Drive Osprey, FL 34229 United States Phone: 941-966-3550 Simply Profitable Marketing Jenny Nash 1205 Somerset Lane Fort Wayne, IN 46805 Phone: 260-704-4360

Sk8 Access Meredith Fernandez RDMS, RVT 121 Starlight Rd Howell, NJ 07731 United States Phone: 732-707-7586

Music BMI Josh Lagersen 10 Music Square East Nashville, TN 37203 Phone: 615-401-2000 Fax: 615-401-2812

Promo Only Networks Nick Hahn 257 South Lake Destiny Drive Orlando, FL 32810 Phone: 407-331-3600 Fax: 407-331-6400 SESAC Inc Bill Lee 55 Music Square East Nashville, TN 37203 Phone: 615-320-0055 Fax: 615-321-6292

Novelty Items/ Redemption Products A & A Global Industries Katherine Foo/Philip Brilliant 17 Stenerson Lane Cockeysville, MD 21030 Phone: 800-638-6000 Fax: 800-800-1110 BMI Merchandising Dave Schwartz 1975 Swarthmore Ave. Lakewood, NJ 08701 Phone: 732-363-0212 Fax: 732-363-1883 Coast To Coast Entertainment John Maurer 4000 Bordentown Ave, Ste 16 Sayreville, NJ 08872 Phone: 732-238-0096 Fax: 732-238-4404 Fun Express Lae Phonephakdy 4206 S 108th St Omaha, NE 68137 Phone: 402-939-3020 Fax: 800-228-1002 Funtastic Novelties Kris Wall Friesner 4515 Industrial Road Fort Wayne, IN 46825 Phone: 260-482-1566

Fax: 260-482-1568 Gloworks Joe Iacona 126 North Groesbeck Hwy Mt. Clemens, MI 48043 Phone: 586-294-4569 Fax: 800-809-4569 Redemption Plus Courtney German 9829 Commerce Parkway Lenexa, KS 66219 Phone: 913-563-4300 Fax: 913-563-4301 Rhode Island Novelty Alaina Bart 5 Industrial Road Cumberland, RI 02864 Phone: 800-435-3456 Fax: 508-685-9406 Sureshot Redemption Sondra Doyle 568 Meadow Sweet Circle Osprey, FL 34229 Phone: 941-445-5073 Fax: 909-923-7909 Theisen Vending Co Anita Bennett 2335 Nevada Ave. North Golden Valley, MN 55427 Phone: 612-827-5588 Fax: 612-827-7543 The Stuff Shop Mike Hill 111 Triple Diamond Blvd. North Venice, FL 34275 Phone: 941-480-1711 Fax: 941-480-1899 Virginia Toy and Novelty Company Tom Weigl 2503 Squadron Ct. Virginia Beach, VA 23453 Phone: 757-313-7000

Fax: 757-313-7007

Party Supplies Party Direct Mike Kuepper PO Box 353 Peru, IN 46970 Phone: 800-548-7868 Fax: 800-363-0208 Rebecca’s Joe Nazzaro 1001 South Main Euless, TX 76040 Phone: 800-777-2235 Fax: 817-354-6393 Rhode Island Novelty Alaina Bart 5 Industrial Road Cumberland, RI 02864 Phone: 800-435-3456 Fax: 508-685-9406 Sureshot Redemption Sondra Doyle 568 Meadow Sweet Circle Osprey, FL 34229 Phone: 941-445-5073 Fax: 909-923-7909

Play Equipment and Laser Tag Creative Works Theme Factory Jeff Schilling 350 Bridge St Mooresville, IN 46158 Phone: 317-834-4770 Fax: 317-834-4771 International Play Company Inc. Kathleen Kuryliw 215-27353-58th Crescent Langley, BC V4W 3W7 CANADA Phone: 604-607-1111 Fax: 604-607-1107

May/June 2014 | Roller Skating Business Magazine | 59

connections | Affiliate Members Laser Blast Mike Ewald 6118 Gotfredson Rd Plymouth, MI 48170 Phone: 734-259-5300 Fax: 734-418-2017 Mason Corporation Dick Mason 8114 Isabella Lane Brentwood, TN 37027 Phone: 800-821-4141 Fax: 615-373-8796 PlaySmart Gary Boots 107 North Missouri Sedalia, MO 65301 Phone: 217-221-4031 Fax: 660-829-0526 Ride Development Company Tami Dean PO Box 40 Independence, OR 97351 Phone: 503-606-4438 Fax: 503-606-4436 Zone Laser Tag, Inc. Erik Guthrie 4610 Ingleside Lane Indianapolis, IN 46227 Phone: 866-966-3797 Fax: 317-783-3711

Roller Skate Manufacturers Bont Skates Debbie Rice 4178 70th St Cir E Palmetto, FL 34221 Phone: 225-603-6588 Chicago Skates/National Sporting Goods David Jacobs 376 Hollywood Avenue, Suite 202 Fairfield, NJ 07004

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Phone: 973-779-2323 Fax: 973-276-8419 Classic International Sales John Matejec PO Box 700187 Tulsa, OK 74170 Phone: 918-361-5766 Crazy Skate Company Trent Carter 7345 Mission Gorge Rd. Ste. K San Diego, CA 92120 Phone: 619-241-2141 Fax: 619-241-2151 LW Skates/Goldenhorse Rentals Luther Bernstein 4004 Cedar Creek Ct. Arlington, TX 76016 Phone: 817-781-1898 Nistevo Sports Manufacturing/Luiguino/ Adam Wheels Julie Glass 3306 E. Washington Street Phoenix, AZ 85034 Phone: 602-275-3271 Fax: 602-275-5895 Riedell Skates Inc Bob Riegelman 122 Cannon River Avenue Red Wing, MN 55066 Phone: 651-388-8251x113 Fax: 651-385-5500 Roller Derby Skate Corp Walter Frazier PO Box 249 Litchfield, IL 62056 Phone: 217-324-3961 Fax: 217-324-2213 Skates US, Inc. David Ripp 415 West Eaton Pike Richmond, IN 47374 Phone: 765-935-7477

May/June 2014 | Roller Skating Business Magazine

Fax: 765-935-7033 Sure Grip International Jim Ball 5519 Rawlings Southgate, CA 90280 Phone: 562-923-0724 Fax: 562-923-6965 Your Freight Guy Ronald Leugers 9170 W. 92nd Place Overland Park, KS 66212 Phone: 913-915-2901

Roller Skates & Distributors RC Sports Inc. Ron Creten 9910 Lakeview Avenue Lenexa, KS 66219 Phone: 913-894-5177 Fax: 913-894-5179 Reverse Sports Inc Joey Barbera 18531 Wessex St San Diego, CA 92128 Phone: 310-350-9701 Southeastern Skate Supply #2 David Ramsey PO Box 336 Mableton, GA 30126 Phone: 770-944-1322 Fax: 770-944-2631 Southeastern Skate Supply Inc Glenn Ramsey Jr. PO Box 12448 Roanoke, VA 24025-2448 Phone: 540-342-7871 Fax: 540-342-7873

Roller Sports Derby Lite Barbara Dolan 37 South Boulevard Oak Park, IL 60302 Phone: 888-989-DLHQ Fax: 708-851-0445 USA Roller Sports Richard Hawkins 4730 South Street Lincoln, NE 68506 Phone: 402-483-7551 Fax: 402-483-1465

Skating Apparel Expert Hosiery, LLC Abid Sheikh 2953 Taylor Dr Asheboro, NC 27203 Phone: 336-495-9100 Fax: 336-495-9103

Snack Bar Equipment & Supplies Gold Medal Products Company John Evans 10700 Medallion Drive Cincinnati, OH 45241-4807 Phone: 800-543-0862 Fax: 800-542-1496 Integrity Furniture & Equipment Drew Coleman PO Box 6523 Longview, TX 75608 United States Phone: 888-600-8639 Fax: 903-663-2040 Pepsi-Cola Company Patrick Hunt 7701 Legacy Drive Plano, TX 75024 United States Phone: 972-312-0059 Fax: 502-479-1630

Affiliate Members | connections Quik n’ Crispy Paul Artt 12021 Plano Road Suite 160 Dallas, TX 75243 Phone: 888-668-3687 Fax: 972-669-8990

Embed Ted Parsons 1621 W. Crosby Rd., Suite 100A Carrollton, TX 45006 Phone: 469-521-8000 Fax: 214-260-0976

State Fair Mini Donuts Dan Sher 1515 Archwood Rd. Minnetonka, MN 55305 Phone: 763-438-2867 Fax: 952-544-6261

Global Roofing Company Job LeRay 14001 N. Dallas Parkway Dallas, TX 75240 Phone: 800-257-3758

Sound Systems & Lighting Audio Lite Terry Maxfield 701 Graham Emporia, KS 66801 Phone: 620-342-3345 Fax: 620-342-3338 Froggy’s Fog Chris Markgraf 302 Rutherford Ln Columbia, TN 38401 Phone: 615-469-4906

Special Products & Services Amusement Advantage Inc Scot Carson 12650 West 64th Avenue E-426 Arvada, CO 80004 United States Phone: 800-362-9946 Fax: 866-430-9750

Rinksider Linda Katz 2470 E Main Street Columbus, OH 43209 Phone: 614-235-1022 Fax: 614-235-3584 Your Freight Guy Ronald Leugers 9170 W. 92nd Place Overland Park, KS 66212 Phone: 913-915-2901

Vending Machines & Coin-Operated Games Bay Tek Games, Inc. Holly Meidl 1077 East Glenbrook Drive Pulaski, WI 54162 Phone: 920-822-3951 Benchmark Games Richard Long 51 Hypoluxo Rd Hypoluxo, FL 33462 Phone: 561-588-5200

Fax: 561-493-2999 Betson Enterprises Brian Murphy 303 Paterson Plank Road Carlstadt, NJ 07072 Phone: 201-438-1300 x3345 Fax: 201-438-3628

Skate One Corp DBA Roll One Distribution Isaac Oltmans PO Box 8420 Goleta, CA 93117 Phone: 805-683-4779 Fax: 805-964-0511

Wrist Bands, Tickets and Tokens

Gold Standard Games Mark Robbins 333 Morton St Bay City, MI 48706 United States Phone: 989-893-1739

Hoffman Mint Sheila Dellacona / Wayne Saihur 1400 NW 65th Place Ft. Lauderdale, FL 33309 Phone: 954-917-3009

Team Play Inc Geno Giuntoli 201 Crossen Ave Elk Grove Village, IL 60007 Phone: 847-952-7533 Fax: 847-952-7534

MedTech Wristbands USA Jennifer Purdy 7380 Sand Lake Road, Suite 500 Orlando, FL 32819 Phone: 800-361-1259 Fax: 519-686-9369

Theisen Vending Co Anita Bennett 2335 Nevada Ave. North Golden Valley, MN 55427 Phone: 612-827-5588 Fax: 612-827-7543

National Ticket Company Patrick Carter PO Box 547 Shamokin, PA 17872 Phone: 800-829-0829 Fax: 800-829-0888

Wheel and Bearing Manufacturers Faster Skates Sarah Hipel 1314 Rosewood Avenue, Unit 102 Austin, TX 78702 Phone: 512-897-3271

Price Chopper Inc Nicholas Harrell 6325 McCog Rd Orlando, FL 32822 United States Phone: 407-679-1600 Fax: 407-679-3383

Want to have your business listed here? Do you have a business that offers services to roller skating rinks? Ask us how you can join the growing list of organizations dedicated to providing an added benefit to member rinks promoted by the RSA and partners! Just call or email Stacy Thomas at // 317-347-2626 Ext. 108 today to receive your starter packet! May/June 2014 | Roller Skating Business Magazine | 61

connections | Classified Ads

Classifieds Skating Business for Sale in Illinois $125,000. Includes all equipment and inventory. Established 10 years. Lots of parties. Good lease in place. Turnkey. Call 815-790-7748. Leather Rental Skates For Sale 500 pairs used leather rental skate all sizes call (503) 267-5999 Looking for Passionate Rink Owners for Interview This Month The Roller Skating Association is looking for rink owners who specialize in or have significant experience in the following areas to interview (anonymous or not) for the July/August issue of Roller Skating Business Magazine: • Game Rooms • Roller Skate Manufacturing • Pro Shop Sales • Rental Skates • Lighting If you’d like to be interviewed, please call 317.347.2626 Ext. 107 or email Place Your Ad Here Looking to sell your rink? Do you have stuff to sell? Looking for a new employee? Advertise here for just $1/ word per issue. Add your classified in the weekly issue of RSA Today E-newsletter for just .50/word per month.

“Rollin’ Entertainment” The RSA Education Committee is working hard to ensure that members receive a variety of educational events throughout the year that help increase revenue and keep the party going at your rink! These new webinars focus on entertainment ideas to help increase profits and entertain guests. Mark your calendar for these absolutely free educational webinars presented by experts in the industry.

Register today! Contact Stacy Thomas at 317-347-2626 Ext. 108 or email no later than June 28. Did you miss the last two webinars? Email Stacy and ask for a copy!

Call 317.347.2626 Ext. 107 or email to get started.

62 |

NEXT WEBINAR IN SERIES June 30 - 3 p.m. EDT - Topic: Audio & Lighting Speaker: Cody Maxfield, Audio Lite

May/June 2014 | Roller Skating Business Magazine

YOUR AD HERE 317.347.2626 Ext. 107 or

Taking a simple product and making it better should seem easy, turns out it is. just add color.

Rebel May/June 2014 | Roller Skating Business Magazine | 63

Bearings 70 Years in the Making...


5519 Rawlings St. • South Gate, CA 90280 toll free phone: (800) 344-3331• phone: (562) 923-0724 • fax: (562) 923-0724 check out our website @

Profile for Roller Skating Association International

2014 May/June Roller Skating Business Magazine  

This issue explains everything from how to launch a cashless system in your rink to how to generate media events.

2014 May/June Roller Skating Business Magazine  

This issue explains everything from how to launch a cashless system in your rink to how to generate media events.