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PORTFOLIO

2021


COPYRIGHT © 2021 ROLANDO ETORMA All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording, or otherwise without permission of the copyright holder. Published by Rolando Etorma. etormaroe@gmail.com


PORTFOLIO

2021


ROLANDO ETORMA PORTFOLIO

PAGES

001-016 017-028 029-040 041-052 053-062 063-074 075-088


TABLE OF CONTENTS

CONTENTS

OASIS BREW CO. CYCLEBOX STREETWEAR: JAPAN VOLüM MUSIC FESTIVAL SOCIAL MEDIA ADDICTION CSR: STARBUCKS MUSIC EVENT APP



PROJECT OASIS BREW CO.

PROJECT 01 OASIS BREW CO. 2020 PACKAGE DESIGN 3 PACKAGING, BRANDING

APPROACH

The packaging design was designed with the consumer in mind. I strived to create an eye-catching and visually appealing packaging design that would do well against its fellow competitors on shelves. Since the brewing company was founded in Las Vegas, Nevada, the heart of the Mojave Desert, it would be fitting to include natural ingredients found in the desert into the selections. Each beer flavor features its own unique desert sand pattern and colors inspired by the ingredients.

INSTRUCTOR THOMAS MCNULTY

The objective was to create a fictional beer brand with packaging for three bottle selections, a light canned selection, and a 64 oz growler.

COURSE PACKAGE DESIGN 3

OBJECTIVE

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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY

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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY

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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY


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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY


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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY


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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY

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PROJECT OASIS BREW CO.

COURSE PACKAGE DESIGN 3

INSTRUCTOR THOMAS MCNULTY

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PROJECT CYCLEBOX

PROJECT 02 CYCLEBOX 2020 STRATEGIES FOR BRANDING BRANDING

APPROACH

Cyclebox provides extremely secure public encasing for bike users. How it works: When a user needs to store their bike for a certain amount of time, the user will be able to unlock a locker by scanning their phone through the Cyclebox App. The locker unlocks once activated through the app; the app will keep track of the duration of locker usage and notify the user whenever it is unlocked. Features of the app include GPS tracking capabilities to locate nearby lockers while a user is on a ride or planning one.

INSTRUCTOR THOMAS MCNULTY

The objective was to create a brand system for a fictional tech start up. The brand system must be interpreted into multiple applications such as a mobile app, website, stationary system.

COURSE STRATEGIES FOR BRANDING

OBJECTIVE

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PROJECT CYCLEBOX

COURSE STRATEGIES FOR BRANDING

INSTRUCTOR THOMAS MCNULTY

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PROJECT CYCLEBOX

COURSE STRATEGIES FOR BRANDING

INSTRUCTOR THOMAS MCNULTY

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PROJECT CYCLEBOX

COURSE STRATEGIES FOR BRANDING

INSTRUCTOR THOMAS MCNULTY

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PROJECT CYCLEBOX

COURSE STRATEGIES FOR BRANDING

INSTRUCTOR THOMAS MCNULTY

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PROJECT CYCLEBOX

COURSE STRATEGIES FOR BRANDING

INSTRUCTOR THOMAS MCNULTY

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PROJECT STREETWEAR: JAPAN

PROJECT 03 STREETWEAR: Japan 2019 typography 3 Typography, VISUAL SYSTEMS

APPROACH

Streetwear: Japan is an exploration into the history of Japanese streetwear fashion through the lives of its original pioneers. “Streetwear” is a style of fashion originally established in Californian surf and skate culture. Streetwear can be defined as underground fashion not produced for the masses. Before the internet, people only knew about streetwear brands through pure word of mouth. Today, many brands with roots in streetwear continue to influence the choices of high fashion labels, and some eventually break into luxury fashion.

INSTRUCTOR JESSICA PELTZ

The objective for this project was to design an 80-page book that demonstrated use of experimental type and visual systems. The book was allowed to utilize only 2-colors in addition to black & white.

COURSE TYPOGRAPHY 3

OBJECTIVE

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PROJECT STREETWEAR: JAPAN

COURSE TYPOGRAPHY 3

INSTRUCTOR JESSICA PELTZ

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PROJECT STREETWEAR: JAPAN

COURSE TYPOGRAPHY 3

INSTRUCTOR JESSICA PELTZ

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PROJECT STREETWEAR: JAPAN

COURSE TYPOGRAPHY 3

INSTRUCTOR JESSICA PELTZ

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PROJECT STREETWEAR: JAPAN

COURSE TYPOGRAPHY 3

INSTRUCTOR JESSICA PELTZ

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PROJECT STREETWEAR: JAPAN

COURSE TYPOGRAPHY 3

INSTRUCTOR JESSICA PELTZ



PROJECT VOLÜM MUSIC FESTIVAL

PROJECT 04 volÜm music festival 2020 VISUal systems 1 VISUAL SYSTEMS, branding

APPROACH

VOLÜM is an Electronic, House, and EDM music festival dedicated to supporting the social cause of equality. VOLÜM is inspired by the original rave era of the 80’s and 90’s, where the PLUR (Peace, Love, Unity, and Respect) movement was born. The energetic aesthetic was created to pay homage to the unique style of artistry that portrays the hustle, physicality, DIY spirit, and dystopianinspired futurism of the era.

INSTRUCTOR TROY ALDERS

The objective for this project was to create a visual system including posters, a website, mobile app, web advertisements/ banners, tickets, and merchandise for a fictitious music festival.

COURSE VISUAL SYSTEMS 1

OBJECTIVE

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PROJECT VOLÜM MUSIC FESTIVAL

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT VOLÜM MUSIC FESTIVAL

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT VOLÜM MUSIC FESTIVAL

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT VOLÜM MUSIC FESTIVAL

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT VOLÜM MUSIC FESTIVAL

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT SOCIAL CSR: STARBUCKS MEDIA ADDICTION

PROJECT 05 SOCIAL MEDIA ADDICTION 2020 VISUal systems 1 VISUAL SYSTEMS, branding

APPROACH

The concept for this project was intended to emphasize the horrors of social media’s effect on people who are the most susceptible to phone addiction: teenagers and young adults. The main graphic was created to make a horrifying and lasting impression, while at the same time, easily read and understood when seen in public settings.

INSTRUCTOR TROY ALDERS JESSICA PELTZ

The objective for this project was to create a campaign aimed towards creating awareness of the dangers of unhealthy social media usage. Deliverables include poster designs in varying size applications and how the visual system would translate into a website homepage.

COURSE VISUAL SYSTEMS 1 2

OBJECTIVE

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PROJECT CSR: STARBUCKS

COURSE VISUAL SYSTEMS 2

INSTRUCTOR JESSICA PELTZ

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PROJECT CSR: STARBUCKS

COURSE VISUAL SYSTEMS 2

INSTRUCTOR JESSICA PELTZ

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PROJECT SOCIAL CSR: STARBUCKS MEDIA ADDICTION

COURSE VISUAL SYSTEMS 1 2

INSTRUCTOR TROY ALDERS JESSICA PELTZ

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PROJECT SOCIAL MEDIA ADDICTION

COURSE VISUAL SYSTEMS 1

INSTRUCTOR TROY ALDERS

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PROJECT CSR: STARBUCKS

PROJECT 06 CSR: STARBUCKS 2020 VISUal systems 2 VISUAL SYSTEMS, branding

APPROACH

The CSR brand aimed to give off a feeling of inspiration, opportunity, and hope to Starbucks’ audience and shareholders. The overall sub-brand plays off the original Starbucks brand while maintaining its own identity.

INSTRUCTOR JESSICA PELTZ

The objective for this project was to create a visual system for Starbucks’ Corporate Social Responsibility (CSR) report. The project includes a dedicated logo, brochure, website, phone/tablet app, and environmental advertisements.

COURSE VISUAL SYSTEMS 2

OBJECTIVE

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PROJECT CSR: STARBUCKS

COURSE VISUAL SYSTEMS 2

INSTRUCTOR JESSICA PELTZ

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PROJECT CSR: STARBUCKS

HOME

ABOUT

NEWS

SUSTAINABILITY

OPPORTUNITY

COMMUNITY

DOWNLOADS

CONTACT

At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. Our annual global social impact reporting focuses on three areas: leading in sustainability, creating meaningful opportunities, and strengthening our communities. These are areas critical to our business, and where we know we can have notable impact. This summary serves as transparent acknowledgment of our efforts in fiscal year 2019, including what we have achieved to date, where we’re falling short, and what is still to come. We hope you will continue to join us on our journey.

Sustainability

Opportunity

Community

OPPORTUNITY

COMMUNITY

DOWNLOADS

© 2020 Starbucks Corporation. All rights reserved. | Terms & Conditions | Privacy Policy

HOME

ABOUT

NEWS

SUSTAINABILITY

CONTACT

News

Doing good by degrees: How 3 partners are making an impact through Starbucks College Achievement Plan

A message from Starbucks ceo Kevin Johnson: Our 2019 impact

November 4, 2020

August 14, 2020

June 24, 2020

COURSE VISUAL SYSTEMS 2

Serving those who serve: Free Starbucks coffee for veterans and military members on Veterans Day

INSTRUCTOR JESSICA PELTZ

© 2020 Starbucks Corporation. All rights reserved. | Terms & Conditions | Privacy Policy

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PROJECT CSR: STARBUCKS

COURSE VISUAL SYSTEMS 2

INSTRUCTOR JESSICA PELTZ

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PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER



PROJECT MUSIC EVENT APP

PROJECT 07 MUSIC EVENT APP 2020 GRAPHIC DESIGN 3 branding, Ux/UI

APPROACH

Vibe is a music event locating app, which features locationbased tracking for music related events within your area. Musicians of all types (singers, bands, DJs, etc.) can use this platform to help promote their events by uploading their events and implementing Vibe’s QR codes into their physical fliers. Users may also find more information on events, buy tickets, and share with friends all on the app.

INSTRUCTOR WILLIAM CULPEPPER

The objective for this project was to create branding around a fictitious mobile app. The deliverables for this project include a logo, mobile app, a social media advertisement, and environmental advertisements.

COURSE GRAPHIC DESIGN 3

OBJECTIVE

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PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER

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PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER



PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER


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PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER

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PROJECT MUSIC EVENT APP

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INSTRUCTOR WILLIAM CULPEPPER


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PROJECT MUSIC EVENT APP

COURSE GRAPHIC DESIGN 3

INSTRUCTOR WILLIAM CULPEPPER

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TO MY FAMILY, FRIENDS, & INSTRUCTORS – THANK YOU. None of this would be possible without all your support and encouragement. I couldn’t have done it without you all. Thank you for always believing in me.


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