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Pdf download Invisible Influence: The Hidden Forces that Shape Behavior By Jonah Berger


Book details Author : Jonah Berger Pages : 272 pages Publisher : Simon Schuster Language : ISBN-10 : 1476759731 ISBN-13 : 9781476759739


Synopsis book Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest New York Times bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). If you re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we re told it is supported by Democrats versus


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Book details ●

Author : Jonah Berger

Pages : 272 pages

Publisher : Simon Schuster

Language :

ISBN-10 : 1476759731

ISBN-13 : 9781476759739

Book Synopsis Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make from what we buy, to the careers we choose, to what we eat in his latest New York Times bestseller that is a rare business book that s both informative and enough fun to take to the beach (Fortune.com). If you re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we re told it is supported by Democrats versus

Pdf download Invisible Influence: The Hidden Forces that Shape Behavior By  

Invisible Influence: The Hidden Forces that Shape Behavior

Pdf download Invisible Influence: The Hidden Forces that Shape Behavior By  

Invisible Influence: The Hidden Forces that Shape Behavior

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