Promotions are typically a header+text template with a discount offer, and in some cases a simple “postcard” layout has been used. Top three promo emails by open rate:
Subject
Open Rate
Clickthrough Rate
2 Years for New Year’s Sale
15.48%
2.13%
Save up to 75% on Vipre this weekend only
13.3%
3.68%
National Cyber Security Awareness Month Saving
12.23%
1.03%
Top three newsletters by clickthrough rate:
Subject
Open Rate
Clickthrough Rate
Save up to 75% on Vipre this weekend only
13.3%
3.68%
2 Years for New Year’s Sale
15.48%
2.13%
Only 5 Days Left - 2 Years for New Year’s Sale
14%
1.8%
Because the links in these emails are not tagged with link tracking and typically all go to the same destination URL, it’s impossible to tell where recipients are clicking in the email. Top promo emails have received between 6,000 and 11,000 clicks. In contrast to the newsletter emails, the open and clickthrough rates are low – 17% + for the newsletters versus a high of 15.5% for promos. This is surprising, given the aggressive offers in these campaigns, and represents a significant opportunity for improvement.
Flow-based Emails Trial users of both VIS and VPC begin receiving nurturing emails after download, at 7, 14, 28, and 35 days. The templates for both products are basically the same, with minor differences in content.
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