Page 1

PORTFOLIO ******************

Rohan P. Kulkarni

Graphic Design National Institute of Design






Graphic Novel MARMABHED Description Inspired by a marathi novel written by author Shashi Bhagwat, Marmabhed narrates the rise and fall of the kingdom Suryaprastha.




No Maharaj! Being a Vidushak all my life, for the first time ive encountered an incidence more humorous than my own birth.

Vidushaka Kanduka, being a Vidushak have you ever encountered this kind of humor?

What? Do you understand the meanig of your unpleasant speech Yuvraaj?

What about you Manduka! Why are you quite?

After the death of Maharaj Chandraketu, this loyal servant Krishnanta has worked day and night in your service.

This is how you treat me for taking care of your Kingdom for 15 years!

How can you not understand this?

All I expect you to do is become a man of honor and carry forward the brave legacy of your forefathers.

Your speech suggests that im someone who is in fight for the crown, a monster and for that Im putting you through immense torcher so that you lose interest in the Royalservice and indirectly demoralizing your Kingship.

These strict mental, intellectual, physical and warcraft lessons are so that you master the qualities of a great King. Ignoring my own son and concentrating on your education seems to you as atrocities, is my unfortune!

Maharaj, the king of seasons, Spring has just arrived! The monsoon which will wet his feet has time to arrive. Has anyone ever heard a Manduk’s voice before the monsoon arrives and fills the forest pits with dirty water? What will Manduk talk about at this time, brains...???

Absolutely right! According to Kanduk, whose nature is to jump in the air with every spank, jumping in any season is not possible for this Manduk. And thats why Maharaj,I suggest you enjoy Kanduk’s performance for now. This Manduk will come jumping for your service at the right time!



Alright then. The light is falling. Go Kanduk and Manduk, take Yuvraaj Kunal to his chamber and entertain him to release the stress he had to go through during the day.

Mamanji Maharaj has arrived. He is calling for you.


Visual Guide ULTRAVIOLENT Description The book is a visual guide inspired from 1979 Stanley Kubrick's film A Clockwork Orange.

Clockwork Orange

Visual Guide

[Cunt] ent Korova Milkbar BillyBoy and his Droogies Horror show by Durango’95 Singing in the rain 9th symphony

Ludwig Van

an d

int o



fo r

As I




slo os

Ik n Th ew r c er su to gi y rtu ng an e ch lik na red a d I wer lov e l k l a ed litso ov was e ve ely p sh e la dev s a r m sme eks ictu go o nd y a re c int tchk the rot king nd p s. o a a r t ita th s r e w nd sl em ip e g ay . ped re rin ing d ing an on d my cr th ee e bo gr ch o ou t ing nd ag , ai ns tw al ls




mi ng

re a


“Singing in the rain...� Frank Sinatra


Admission Brochure NATIONAL INSTITUTE OF DESIGN ADMISSIONS 2012-13 Description The brief was to design the Admission Brochure for NID 2012-13 reflecting the attribute of being the premier most design institute in India. Client National Institute of Design, Ahmedabad



 ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Fine Arts, Engineering Technology, Architecture or Interior Design OR Diploma in Design (under 10+2+4yr)

Ceramic and Glass Design programme at NID takes inspiration from both art and craft traditions and it equally recognizes and lays emphasis on the production potential of these materials. The curriculum at NID offers a set of courses to introduce the technological and skill aspects of the materials while wide range of courses such as elements of forms, colour and composition, ergonomics etc. are offered to sensitize students towards the other essentials of design. Moreover, design projects spread over the semesters bring in a critical understanding towards user perception, socio-cultural context and market reality for the future designers. Extensive exposure provided towards craft sector as well as ceramic and glass industries bring in awareness towards wider range of production techniques. Students get hands on experience to a variety of forming techniques in both the materials. They get to experience hand molding techniques in clay such as coiling, pinching, throwing etc., while molding and casting as production methods. Students also explore their creative expressions through kiln formed glass such as slumping, fusing and pate de verre and practice glass blowing as part of hot glass in the curriculum. Besides existing linkages with large scale industries, discipline has

2012-13 National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India and is recognised by the Department of Scientific and Industrial Research, Government of India as a Scientific and Industrial Research Organisation.

established important alliance with the clusters of small scale industries located in several parts of the country such as Firozabad, Khurja, Jaipur, Morbi etc. The association and exposure towards these clusters provides a platform to the graduates to utilize the cluster’s production capacity for their own creative expression and entrepreneurial ventures - national or international. Ceramic and glass offers tremendous expressive qualities in the domain of art and creativity as well as functional possibilities in the domains of craft, architectural spaces and lifestyle product categories. Graduates find careers in the area of tableware, tile, sanitary ware, glass ware industries and lifestyle brands. There are ample opportunities to work in the craft and NGO sectors or start up own studios with independent batch production. Overall, the in-depth understanding of technology, production techniques and material skills and expression enables the graduates to take up challenges and make appropriate use of these materials in applications other than the conventional ones.



Admission_12-13_28 8


NOVEMBER 21, 2011 MONDAY design aptitude test for PGDPD

JANUARY 7, 2012 SATURDAY design aptitude test for GDPD



 ELIGIBILITY CRITERIA FOR GD as per details provided on page 4




DPD  4

 ELIGIBILITY CRITERIA FOR GDPD  as per details provided on page 4

 ELIGIBILITY CRITERIA PGDPD  Degree in any discipline, OR Diploma in Design (under 10+2+4yr)

A graphic design student, in addition to a thorough grounding in design abilities and theoretical issues, undertakes the study of the cultural and historical context in which designers need to function, as well as of the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional.

The last decade or so has witnessed a near total transformation in the way a graphic designer works. The expansion and application of the electronic media has made graphic reproduction technologies more accessible to the designer. Paradoxically, traditional skills have become more necessary than before. Quality and creative solutions contextual to the user’s needs are still a basic human input. The fundamental importance of creating a visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word have become an integral part of learning graphic design at NID.

During their period of study, students in graphic design are encouraged to work on a variety of projects, majoring in the selected sub-domain of graphic design. The areas covered include typography & type design, publication design, image making, illustration, photography, packaging, print design, corporate identity, branding and information & communication systems like signage or way finding. Students, on successful completion of the programme would have acquired the competencies to find placements with leading graphic design agencies working in the area of branding, publication houses, and communication design firms. They could also start their own design studios.


9 29/09/11 4:07 PM

Admission_12-13_28 9

28/09/11 7:40 PM



Prescribed percentage of seats are reserved for candidates belonging to various reserved categories scheduled as per the norms of the Government of India. Number of seats in the Graduate Diploma Programme is projected to be 100 (includes reserved categories) and for the Post-Graduate Diploma Programme it is 245 (includes reserved categories).For both GDPD and PGDPD, the Institute will draw separate waiting lists with approximately ten percent of the total number of seats available.

A) For General Category: The online procedure of downloading will require the applicant to first fill in his/her details into the interface at An application form containing these details already filled in would be generated for the applicant to download. This pre-filled, downloaded form must be printed and signed by the applicant and physically posted to NID with supporting documents and a Demand Draft of ` 1,500/- drawn on any nationalized bank in favour of ‘National Institute of Design’ payable at Ahmedabad. Note that this procedure is NOT available for reserved category applicants. Forms can also be obtained from select branches of Bank of India (listed on the right) on payment of `1,500/- towards the cost of the form plus ` 50/as bank charges. B) For Reserved Category: Forms at concessional rates to reserved categories are available only from Admissions Office, NID, Ahmedabad. These forms can be obtained from Admissions Office directly by sending a Demand Draft drawn on any nationalized bank in favour of ‘National Institute of Design’ payable at Ahmedabad for ` 750/-. The applicant should also send in an attested copy of the relevant certificate from competent authority and a self addressed envelope of 9” x 12” size with ` 40/- stamps affixed. The envelope should be marked with ‘NID ADMISSIONS 2012’. Caste/Category Certificates required from Reserved Category Candidates: • Reserved category candidates must attach relevant certificates of Caste/ Category as per the Government of India rules/format, otherwise the application form will not be provided / will be rejected. • OBC (Other Backward Class) candidates are required to submit non-creamy layer certificate from Collectorate. • PH (Physically Handicapped) candidates are required to submit certificate from the Chief Medical Officer (minimum 40% disability). Incomplete or incorrectly filled application forms or forms not satisfying eligibility criteria or forms without required fees will be rejected. The application form fee (`1,500 / ` 750) for rejected applications will not be refunded. No official communication will be made regarding rejected application forms.

For the academic year 2012–2013, the last date for receiving the completed application forms at NID is

NOVEMBER 21, 2011

Hall Ticket/ Call Letter will be posted by December 12, 2011. Those who do not receive the call letters by December 25, 2011 may get in touch with NID’s Admissions Cell at phone (079) 2662 3462 or email

bank of india branches: Ahmedabad Bhadra, Paldi Bengaluru Kempegowda Road Bhopal Marwari Road, Jumerati Bhubaneshwar Janapath Chandigarh Sector 17 Chennai Errabalu Chetty Street Coimbatore Oppankara Street Dehradun Rajpura Road Delhi Janpath, Hauz Khas Durgapur Nachan Road Guwahati Kamarpatty Hyderabad Nampally Station Road Indore Santa Bazar Jaipur Mirza Ismail Road Jamshedpur Bistepur Kanpur Mahatma Gandhi Road Kochi Shanmugham Road Kolkata Netaji Subhash Road, Manicktolla Kozikode Silk Street Lucknow Nawal Kishore Road Mumbai Nariman Point, Dadar-Portuguese Church Nagpur Kingsway Panaji Rua De Ormuz Patna Fraser Road Pondicherry J Nehru Street Pune Dr Coyaji Road Ranchi Albert Ekkachowk Rohtak Hissar Road Rourkela Sector 19 Shillong Police Bazar Simla The Mall Srinagar Maulana Azad Road Surat Kanpith, Lal Gate Thiruvananthapuram University Udaipur Nyay Marg Vadodara Raopura Vishakhapatnam Valtair Main Road

Admission is on the basis of NID’s method of selection, which extends beyond the students previous academic qualifications. The NID Admission Committee systematically seeks evidence of the perception, attitude, aptitude, achievement and motivation essential for a challenging and satisfying design career. The objective of the tests and the interviews is to ascertain the above qualities. Design Aptitude Test (DAT) shall be conducted at various centres. Based on the scores obtained in these tests, candidates will be shortlisted and called for the second phase. The second phase of the admission procedure will consist of studio tests followed by personal interviews at Ahmedabad, Bengaluru and Gandhinagar.

JANUARY 7, 2012. SATURDAY design aptitude test for PGDPD (at all centres)



The Admission Committee decides the procedures, grades and weightage every year. The norms for the selection are the sole prerogative of the Admission Committee and the decision of the Admission Committee and the Management in any of the matters concerning the admission process and selection will be final.




Product Design


Product Design


Furniture & Interior Design


Furniture & Interior Design


Ceramic & Glass Design


Ceramic & Glass Design


Graphic Design


Animation Film Design


Film & Video Communication


Textile Design



Call letters for the second phase of the admission procedure will be posted by March 5, 2012. This information will also be available on NID’s website All those candidates called for the second phase are required to attend the studio tests and interview, which completes the process of selection.



Graphic Design


Animation Film Design


Film & Video Communication



Exhibition (Spatial) Design


Transportation & Automobile Design 15

Toy & Game Design



Photography Design



Apparel Design


Lifestyle Accessory Design


New Media Design


Strategic Design Management


Textile Design


Total No. Seats


R&D CAMPUS, BENGALURU Information & Interface Design Design For Digital Experience Design For Retail Experience Total No. Seats

15 15 15 245

Tentative Dates for the studio tests/interview (GDPD)

All candidates fulfilling the requirements of minimum qualification and falling within the prescribed age limit will be called for the Design Aptitude Test (PGDPD or GDPD) to be conducted at 11 centres —

APRIL 16-20, 2012

Ahmedabad, Bengaluru, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and Nagpur.

Tentative Dates for the studio tests/interview (PGDPD)

APRIL 16-30, 2012

NID reserves its right to cancel any of these centres.




Admission_12-13_28 24


Any direct or indirect attempt to influence the admission committee or its members, academic office bearers or management will lead to the automatic disqualification of the candidate(s).

design aptitude test for GDPD (at all centres)



25 29/09/11 4:07 PM

Admission_12-13_28 25

29/09/11 4:07 PM


Candidates who have passed or wh examination during the academic Secondary (10+2) or equivalents like A for GDPD. Upper age limit for candida years for reserved categories) as on J 4-year GDPD programme (includes a F Ahmedabad Campus in the following are

FACULTY OF INDUSTRIAL DESIGN Furniture & Interior Design, Ceramic & FACULTY OF COMMUNICATION D Animation Film Design, Film & Video C (Spatial) Design] FACULTY OF TEXTILE, APPAREL A ACCESSORY DESIGN [Textile Design Number of seats in GDPD: 100 (inclu Discipline allotment done only at the en Programme), based purely on student’s Programme and number of seats availab


The National Institute of Design (NID) is a premier institute in the field of design education and research. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce and Industry, Government of India. The Institute offers a 4-year Graduate Diploma Programme in Design (GDPD) at Ahmedabad campus and a 2½-year Post-Graduate Diploma Programme in Design (PGDPD) at Ahmedabad, Gandhinagar and Bengaluru Campuses.


Candidates having a Bachelor’s d Diploma in Design (including those w qualifying examinations during the a eligible to apply (Please refer to the d for each discipline on admissions.n candidates is 30 years (relaxable by 3 as on June 1, 2012. Those applying for two discipl application form for each discipline. O two PG Disciplines. 21/2-year PGDPD programmes offered in brackets): MAIN CAMPUS, AHMEDABAD•Pr Interior Design (15), Ceramic & Glass D



design aptitude test for GDPD


design aptitude test for PGDPD


bank of india branches (for obtaining application forms): Ahmedabad Bhadra, Paldi, Bengaluru Kempeg

Chetty Street, Coimbatore Oppankara Street, Dehradun Rajpura Road, Delhi Janpath, Hauz Khas, Durgapur Na Road, Jamshedpur Bistepur, Kanpur Mahatma Gandhi Road, Kochi Shanmugham Road, Kolkata Netaji Subhash R Church, Nagpur Kingsway, Panaji Rua De Ormuz, Patna Fraser Road, Pondicherry J Nehru Street, Pune Dr Coyaj Srinagar Maulana Azad Road, Surat Kanpith, Lal Gate, Thiruvananthapuram University, Udaipur Nyay Marg, V

H I N D U STA N T I M E S , M U M B A I T H U R S DAY, O C TO B E R 1 3 , 2 0 1 1


‘Rape victim’s sexual history not relevant’ REVISED MANUAL State govt orders doctors to be more sensitive towards victims STATE SUBMITS REVISED PROFORMAS, MANUAL TO HIGH COURT

Menaka Rao ■

THE STATE GOVERNMENT has directed government doctors, who conduct medical examinations of rape victims, to do away with the practice of noting whether the victim is habituated to sexual intercourse

MUMBAI: In a significant move, the

state government has directed government doctors who conduct medical examinations of rape victims to do away with the practice of noting whether the victim is habituated to sexual intercourse. The move is aimed at extending sensitive treatment to victims of rape and sexual assault and will be reflected in the manual referred to by doctors while examining victims. An eight-member stateappointed committee headed by Dr SD Nanandkar, head of forensic medicine department, JJ Hospital, revised the manual after considering suggestions given by the non-governmental organisation, Centre for Enquiry into Health and Allied Themes (CEHAT). The directive is part of other modifications to the manual finalised at meetings held by the committee. The committee also provided a detailed chart on why they did not accept some of the suggestions. The committee was appointed by the Directorate of Health Services (DHS) on directions passed by the Nagpur bench of the Bombay high court in a public interest litigation filed by advocate Vijay Patiat and social worker, Dr Ranjana Pardhi. The revised manual states, “It has been observed that most examining doctors write their opinion in their medico-legal

THE STATE-APPOINTED committee, which revised the manual, considered the sug-

report to the effect that she [the victim] is habituated to sexual intercourse [or not]. It must be remembered that this opinion has no relevance at all whatsoever to the offence.” The committee cited a 2005 judgment of the Supreme Court in relation to a case from Uttar Pradesh where the court stated that the victim being “accustomed to sexual intercourse is not a determinative question. Even if it is hypothetically accepted that victim has lost virginity earlier, it need not and cannot in law, give licence to any person to rape her.” A few more procedural aspects related to age determination of the victim, among others have been added. Maharashtra is the first state in the country to make forensic examination of sexual assault victims more victim-friendly. Apart from the sensitising doctors conducting the procedure, the committee has drawn seven detailed proformas and formats to be followed by medical officers examining the victim and the accused.

Unaided schools move HC MUMBAI: The Unaided Schools Forum (USF), representing 139 private unaided schools affiliated to boards such as CBSE, ICSE, IB, IGCSE, CIE, have moved the Bombay high court seeking complete independence from interference by the state government in their functioning.

A division bench of justice BH Marlapalle and justice Nishita Mhatre directed the state government to file an affidavit in reply to the petition. The bench also slapped a fine of Rs4,000 on the state government for failing to file the reply although time was sought on three occasions HTC earlier.

gestions given by the NGO, Centre for Enquiry into Health and Allied Themes (CEHAT) THE STATE GOVERNMENT submitted the revised proformas and manual to examine rape victims to the Nagpur bench of the Bombay high court on Wednesday

A DIVISION BENCH of justice SA Bobade and MN Gilani ordered the state to fix a meeting of the committee members with the Directorate of Health Services in consultation with the law and judiciary department to seek suggestions pertaining to the legal language in the manual and proforma before December 7, said advocate Kalpana Pathak, who appeared for the petitioners.

metro | 05

H I N D U STA N T I M E S , K O L K ATA T H U R S DAY, O C TO B E R 1 3 , 2 0 1 1


An ordinance varsities of po

WELCOME Move to ensure no state university has an

KOLKATA: The state government will reintroduce merit scholarship or britti pariksha for Class 4 students to ensure that schools from where students are doing well are rewarded and schools where students could not perform well are questioned. “We will introduce britti pariksha by the end of this academic session. Student to be promoted to Class 5 would appear for the exam. This exam is, however, not meant to detain any student in class but to adjudge his or her learning level and merit,” said Manik Bhattacharya, president of the West Bengal Board of Primary Education (WBBPE). “Since the performance of students depends on how well teachers have taught them in class, schools in which students fare well should be rewarded and the schools in which students would not be doing well would be pulled up,” he said. To begin with, the state government has decided that each student who tops from all the 730 circles of primary school in Bengal would be awarded an annual scholarship of R1,000. “Primary education in all government-aided primary schools in Bengal is free. The school uniform and the books too are provided by the state and the students are provided free meal in schools under the midday meal scheme. Though students don’t have any expenses, this scholarship would be a recognition of the child’s talent at an early age and would encourage him/her to study well in future and not quit studies midway,” Bhattacharya said. “It is our duty to encourage the first generation learners of poor families to continue with education.” “This used to be a hugely popular exam but was discontinued by the Left Front government. By reintroducing, it we hope to fulfil the long-standing demand of all the parents of primary schoolchildren. This will also encourage the parents to ensure that their children do not drop out of school,” said Bhattacharya.

apolitical campus HT Correspondent ■

KOLKATA: A new ordinance for all

state universities in Bengal will ensure that their highest decision-making bodies as well as day-to-day functioning are devoid of political interference. To do this, the ordinance for restructuring the administration and appointing methods of

View from the top

A new watch tower at New Market.


Seized crackers on display at Lalbazar on Wednesday. RAMKRISHNA SAMANTA/ HT PHOTO

Kali Puja: Focus on trouble spots HT Correspondent ■

KOLKATA: Eight police stations under Kolkata Police have been identified as the most trouble-prone during Kali Puja. Most Kali pujas in these areas are being organised without police or fire brigade permission. The police had experienced most law and order problems in areas under Lake, Amherst Street, Manicktala, Narikeldanga, Ultadanga, Beniapukur, Tollygunge and Beliaghata police stations during Kali Puja. “As most of the puja committees do not even bother to take police permission, the police have no way to keep vigil on the activities of the puja committee members,” said an officer-in-charge of east and eastern suburban division. The police are flooded with cases such as assault, beating, assault with deadly weapons, abusing, eve teasing and molestation and other such behaviour under influence of alcohol. After Trinamool Congress came to power, most of the groups and sub-groups led by local leaders will be organise Kali Puja in these areas. “We are already getting complaints of demanding a high amount of donation from each groups,” said an officer-incharge. The police have

all the universities will ensure that the courts of all state universities do not have any berth for political representatives. The court is the highest body for all state universities. Some state universities, such as Calcutta University, have a senate, which is equivalent to a court. But both senates and courts have representations from various sections of society in the form of reserved berths in the bodies, including local councillors and MLAs, besides representatives of teachers’ associations and officers’ associations – all of whom have

warned all these puja organisers after receiving complaints of extortion. “If they do not stop demanding donation we will start specific case of extortion, said the O-C. The police have observed a rise in petty crimes during Kali puja. “Most of the crimes are committed under the influence of alcohol. Handling such petty crimes is another challenge for Kolkata Police,” the O-C said. Apart from such crimes, the police are also worried about the bursting sound crackers from different highrises in these localities. The police have already contacted different associations of residential complexes and asked them not to burst sound crackers from the roof of the highrises. The police have also asked the residents of these highrises to lock the roof during Kali Puja night so that no one can use the roof for bursting banned sound crackers. The police have already short-listed such highrise buildings or housing complexes where residents had burst sound crackers indiscriminately. “We are worried about these highrises because we have to keep vigil on them with limited force. Our strength has been decreased as many of our police personnel have been taken away for newly formed police stations,” said the O-C.

political affiliations. The new ordinance by the Trinamool government proposes to do away with such practices, often termed “an avenue for the Left Front for politicising higher education. While the ordinance will govern all state universities, Presidency will have a separate ordinance, where it will not have any provision of a court, at all. The move is aimed at ensuring that Presidency can be kept completely free from political interference. The decision of doing away with the provision for a court at Presidency has


ho will appear for qualifying year 2011-12 under Higher ISSCE/IB/ISC, etc., are eligible ates is 20 years (relaxable by 3 une 01, 2012. Foundation year) is offered at eas

Animation Film Design (15), Film and Video Communication (15). Textile Design (15) PG CAMPUS, GANDHINAGAR•Transportation and Automobile Design (15), Toy & Game Design (10), Photography Design (15), Apparel Design (15), Lifestyle Accessory Design (15), New Media Design (15), Strategic Design Management (15) R&D CAMPUS, BENGALURU•Information & Interface Design (15), Design for Digital Experience (15), Design for Retail Experience (15).

N [Product Design, & Glass Design] DESIGN [Graphic Design, Communication, Exhibition

Number of seats in PGDPD: 245 (includes reserved categories)

AND LIFESTYLE n] udes reserved categories) nd of the first year (Foundation performance in the Foundation ble in desired discipline.

Forms can be filled online and downloaded from and sent along with DD for ` 1500/-drawn on any Nationalised Bank in favour of ‘National Institute of Design’ payable at Ahmedabad. Forms can also be obtained from select branches of Bank of India (listed below) on payment of ` 1500/- towards the cost of the form plus ` 50/- as bank charges w.e.f October 13, 2011.



degree or equivalent/4-year who will be appearing for the academic year 2011-12) are etailed eligibility criteria given Upper age limit for years for reserved categories)

lines should send separate One cannot apply for more than

d at (Number of seats mentioned

oduct Design (15), Furniture & Design (10), Graphic Design (15),

For General Category:

For Reserved Categories (SC/ST/OBC/PH) Forms can be obtained from Admissions Office, NID, Ahmedabad directly by sending a Demand Draft drawn on any Nationalised Bank in favour of ‘National Institute of Design’ payable at Ahmedabad for ` 750/- along with an attested copy of the relevant certificate from competent authority) and a self-addressed envelope of 9”x12” size with ` 40/- stamps affixed. Mark your envelope NID ‘ADMISSIONS 2012’. SC/ST candidates must send their caste certificate. PH candidates must send disability certificate from the Chief Medical Officer. OBC candidates must send non-creamy layer certificate from the Collectorate. Tests for GDPD & PGDPD for eligible candidates will be held at: Ahmedabad, Bengaluru, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and Nagpur. National Institute of Design, Paldi, Ahmedabad 380 007, India Phone: +91-79-26623462, Fax: +91-79-26621167 E-mail: Web:

gowda Road, Bhopal Marwari Road, Jumerati, Bhubaneshwar Janapath, Chandigarh Sector 17, Chennai Errabalu achan Road, Guwahati Kamarpatty, Hyderabad Nampally Station Road, Indore Santa Bazar, Jaipur Mirza Ismail Road, Manicktolla, Kozikode Silk Street, Lucknow Nawal Kishore Road, Mumbai Nariman Point, Dadar-Portuguese i Road, Ranchi Albert Ekkachowk, Rohtak Hissar Road, Rourkela Sector 19 , Shillong Police Bazar, Simla The Mall, Vadodara Raopura, Vishakhapatnam Valtair Main Road


metro | 03

e to free politics


Till date, the state universities in Bengal have no provision for impeaching, or removing, a vicechancellor from office. The ordinance would also aim at bringing all teaching appointments at universities under a University Service Commission. Unless that is done, appointments of teachers will be made at all state universities — excluding Presidency — through a selection committee. Faculty appointments at Presidency University will be done through search committees set up for each subject with renowned academics.


Trouble for Metro Railways does not seem to end. Snags and delays are common occurrences. To add to that, one of the four air-conditioned AC rakes of Kolkata Metro got grounded after a minor fire broke out from the under gear located below the engine on Wednesday evening. Metro officials said that around 4.45 pm when the rake concerned was entering the Noyapara car shed, officials noticed smoke coming out of the under gear located below the engine. Soon sparks of fire was also observed. Five fire tenders rushed to the spot to bring the situation under control in 30 minutes. “An investigation is on to find out the possible reasons behind the fire and extent of damage,” said Metro railway spokesperson Protyush Ghosh.


HT Correspondent ■

HT Correspondent ■

Two matches at Eden Gardens under a cloud

KOLKATA: Uncertainty prevails over the two matches scheduled at Eden Gardens this month as the state government is yet to issue the required a no objection certificate. According to Cricket Association of Bengal (CAB) officials, the public works department (PWD) is not granting the no objection certificate required for hosting the India-England matches at Eden Gardens. Eden Gardens is scheduled to host a Twenty-20 match between India and England on October 29 and a ‘One-day’ match between India and England on October 25. “Without the no-objection certificate from the PWD, hosting the scheduled international level matches would be an uncertain task for us,” Biswaroop Dey, joint secretary of CAB, said at Writers’ Buildings on Wednesday. Expressing his displeasure about such behaviour on the part of the state government, Dey said that while it is a challenging job for CAB to bring international-level matches at Eden Gardens, such non-cooperation from government’s end would only make the job even further difficult.


“It is not my daughter’s wedding. Holding international-level matches is a matter of pride for Bengal and the government should consider that before such non-cooperation,” Dey said. According to sources in Writers’ Buildings, state government wants CAB to include two government representatives at its technical committee. Acknowledging such demands on government’s end, CAB joint secretary, said, “For the last 40 years there were no such government representatives in CAB technical committee. But now if the government wishes such inclusions we would do so.” Dey, however, expressed his displeasure questioning, only six months back CAB got noobjection certificate from the government. “Is it that every time we would host matches in Eden Gardens we would need to knock at the government doors for cooperation?” Dey said.




The most relevant MARKETING BOOK of our times



For your

DARE to THINK BEYOND the IIMs! Join the 5th Best B-School in India!

An IIPM THINK TANK initiative.

IIPM programmes in Planning and Entrepreneurship are superior in contents and rigour to MBA/ BBA programmes taught anywhere else. IIPM students additionally become eligible for a PG/Graduate Degree in Management from IMI, Europe. Last Date for 2012 Batch: 29th Oct. 2011 Last date for winter ‘11 admissions 15th Oct. 2011

For FREE Prospectus /details come to IIPM office or send request by post or email at or SMS “your name” to +919999999911 and we will call you back. You can also contact us on 011-41799992-95 or Toll Free no. 1800-10-30-909.


for all further details

KOLKATA : AQ 6, Sector V, Salt Lake City, Near Technopolis, Kolkata-700091; DELHI : B-11, Tara Crescent, Qutab Institutional Area, New Delhi - 110016



Reversing a lower court’s March 2008 conviction order, the bench said there was no evidence on record to prove Pradeep acted at the behest of Sharma and the other two, Satya Prakash and Shri Bhagwan. It said: “Did he (Pradeep) act alone? Did he act at the behest of RK Sharma or did he act at the instance of someone else? These are questions we can’t answer on the basis of the material before us. “Judges, like other human beings, have suspicions. But judges, unlike others who are free to arrive at their own conclusions, cannot and do not convict on the basis of mere suspicion.” The court ordered the release of Sharma, in jail for the last nine years, and the other two if they were not required in any other case. It also dismissed a Delhi Police petition against the acquit-


Inner Voice Let’s befriend death


ny berth for political representatives another reason. Unlike in the case of other universities, the state has constituted an eightmember mentor group of renowned academics to help the university bring back its glory. This is the reason why the state thought the presence of another body may complicate the functioning of the institution. The drafts for both the ordinances are ready and, once chief minister Mamata Banerjee returns, it will be announced. The ordinance will also ensure that the vice-chancellors of all state universities can be removed.

H I N D U STA N T I M E S , C H A N D I G A R H T H U R S DAY, O C TO B E R 1 3 , 2 0 1 1

AK Merchant ■

Death may come suddenly and in mysterious ways. From ancient times and even today, “death” is surrounded by fear, sorrow, loss and the ‘mystique.’ Sacred scriptures provide some explanations and try to instill meaning. It is strange and difficult to comprehend why a human being endowed with intellect and consciousness is unable to come to terms with this reality. Scriptures say far from being contemplated with horror, the thought of death should be pleasant. The main reason that

it is not because we are not on intimate terms with our true nature; not conscious of the soul being the real self. If we disregard the great spiritual laws that govern the progress of our souls, we are going to find things missing in ourselves. If we have deliberately violate laws laid down by the supreme Divinity, we have to suffer the consequences. This world is dynamic and ever-changing. Just as our bodies grow and perform various activities, so too our souls; reacting to all that we do, sensitive, receiving impressions, motivating us all the time, to grow and develop.

Death means soul gets disconnected from the both body and the physical world to continue its eternal journey. We should be intelligently aware of the fact that life is uni-directional, swift, purposeful; that we are speeding on through the days and years to a destination. Life, with all its beauty and richness and variegated experiences, is only the wombworld of the soul; death is the real life into which we are born. This is the whole concept of heaven and hell. Heaven is not a place, it is a state. The same is true of hell. They are both conditions inside every human being.

‘Maran got R550 cr’ CONTINUED FROM PAGE 1

During the conversation, Marshall told the Aircel owner that he had taken “clearance from the Maran brothers for taking over Aircel and all his problems would be solved.” Sivasankaran then got a call from the former minister “instructing” him to work out the details of the sale with Maxis.

Later at a meeting in Chennai on November 12, 2005, Kalanithi told Sivasankaran to sell his company to Maxis. On the same day Sivasankaran received a call from the minister “directing” him to sell 100% equity of Aircel to Maxis and assured him of clearing the deal. Sivasankaran sold Aircel to Maxis shortly after that.

Sahara buys stake in Force one CONTINUED FROM PAGE 1

Mallya will remain the managing director and team principal. Roy will take over as the Force India chairman. Roy and Mallya said the team would nurture racing talent and help promote future Indian drivers. Asked about the future of

drivers such as Narain Karthikeyan and Karun Chandhok, both sounded evasive. After failing to score a single point in its debut season in 2008, the team finished ninth in 2009 and seventh in the constructors’ championship in 2010.

nation | 7

Corporate Identity and Visual System


United Parcel Service

New Haven Railroad Company

Patrick McGinnis, president of the New Haven Railroad launched a corporate design program. McGinnis believed a contemporary logo and design program relacing the old logotype and olive-green and tuscan red color scheme would enable the firm to project a modern and progressive image to the industry and passengers. Matter developed a geometric capital N above an H and a red, black, and white color schemes. The traditional industrial feeling of slab-seriff type, long associated with the railroad industry, was updated for a more modern look, based on the mathematical harmony of parts.

IDENTITY 1968 Mexico City Nineteenth Olympiad

International Business Machines Corporation

Rand’s trademark for International Business Machines was developed from an infrequently used typeface called City Medium, designed by George Trump in 1930. This geometric slab-seriff typeface designed along similar to During thewas 1960’s, the impetus of lines the International Futura. Redesigned IBM corporate logo, it Typographic Style andinto the visua-identity was transformed intothe a powerful andofunique movement joined with development highly systmatic image, design programs to combineand complex alphabet for the slab-seriff square and diverse parts into a unified The negative spaces in the B lentwhole. the trademark unity principles of International Typographic Styles and distinction. were extended into a design program addressing Inallthe 1970s Rand updated the logo by visual communication and product design introducing stripes to unify the three letterforms, needs of a large corporation. and scan linescombined on videothe terminals. The evoke air-freight service crane icon with an isometric package and bold lines to create an arrow configuration.

By the late 1960s the concept o design systems had become a realized that comprehensive pl organizations and events was n and desirable but necessary. A outstanding efforts the design p 1968 Mexico City Nineteenth O milestone in the evolution of gr An exhaustive study of ancient and Mexican folk art led to emp ideas:the use of repeated multi patterns and the use of bright,


harmonious system flexible ancient contemporary functional

Timeline Corporate Identity & Visual Identity


nited State government initiated n Improvement Program in wing awareness that design ve tool for achieving objectives. ovement Program, under the e Perlmutter, set out to improve l communications. The graphic standards style system ohn Massey for the Department

Labor communications mark is rlocking Ls that form a diamond nd a star. A set of publication ded economy of production and aste and provided consistency.

IDENTITY Music Television

Major international events, large airports, and other transportation facilities handling international travelers have commisioned graphic designers to create pictographic signage programs to communicate important information and direction Music television (MTV) first went on the air in 1981. quickly and simply. In 1974 the United States Media visionary Bob Pitmann initiated the idea of Department of Transportation commisioned the a round-the-clock music television station at a time American when Institute Graphic Arts(AIGA), musicofvideos had not yet reachedthe full flower as a creative medium graphic and only eighteen nation’s oldest professional design million American households subscribed cable organization, to create a master set oftothirty-four The fledging network commisioned a passengertelevision. and pedestrian-oriented symbols for logo design from Manhattan Design, a New York use in transportation facilities. The goal risk wastaking a City studio noted for its indepndent, consistentexperimentation, and interrelated groupfor of music-industry symbols for especially During the facilities design process, felt worldwideclients. transportation meantGorman to Olinsky’sbarriers sketch ofand a bold, three dimensional bridge language simplify messages.

a memorable and influential trademark. A moment of insight occured when the designers realized the logo, with the broad flat surface of the M and the vigorous tv, could through infinite variations of color,decoration, material, dimensionality, viewing angle, and motion. The logo could assume different personalities, participate in animated events, and be demolished. The concept of logo with a constantly changing persona runs contrary to the widely held belief that trademarks and visual identifiers should be absolutely fixed and used in a consistent manner.

980 -1990 sans-serif M needed further development, so she scrawled a large, graffiti-like tv on its face, creating

ve iconoclastic flexible moded metamorphosis responsive

Description The timeline talks decadewise about how designers understood the corporate world and proved that design is an integral part of it, and produced identities which are considered milestones in the world of Graphic Design.


Columbia Broadcasting Service Television Network

Olivetti & Co.

Olivetti corporation, an Italian typewriter business machines company hired Giovanni Pintori to join the publicity department. The logotype he made for Olivetti in 1947 consisted of the name in lowercase sans-seriff letters, slightly lettespaced. Identity was acheived not through a systematic design system but through the general visual appearance of the promotional graphics.The complexity of form seen in Pintori’s work was well suited to Olivetti’s publicity needs during the 1940s and 1950s, the firm sought a high technology image to promote advanced industrial design and engineering.

The Columbian Broadcasting System(CBS) of New York City moved to the forefront of corporate identity design as a result of two vitalassets. Golden designed one of the most successful trademarks of the twentieth century for CBS. When the pictographic CBS eye appeared as an on-air logo on 16 November 1951, it was superimposed over a cloud filled sky and projected an almost surreal sense of an eye in the sky. The CBS approach to corporate image and design was not dependent on a system or style but rather on the management policy towards design and creative abilities of its design personnel.


systematic provocative intelligence

United Parcel Service New Haven Railroad Company

International Business Machines Corporation

Patrick McGinnis, president of the New Haven Railroad launched a corporate design program. McGinnis believed a contemporary logo and design program relacing the old logotype and olive-green and tuscan red color scheme would enable the firm to project a modern and progressive image to the industry and passengers. Matter developed a geometric capital N above an H and a red, black, and white color schemes. The traditional industrial feeling of slab-seriff type, long associated with the railroad industry, was updated for a more modern look, based on the mathematical harmony of parts.

Rand’s trademark for International Business Machines was developed from an infrequently used typeface called City Medium, designed by George Trump in 1930. This geometric slab-seriff typeface was designed along lines similar to Futura. Redesigned into IBM corporate logo, it was transformed into a powerful and unique alphabet image, for the slab-seriff and square negative spaces in the B lent the trademark unity and distinction. In the 1970s Rand updated the logo by introducing stripes to unify the three letterforms, and evoke scan lines on video terminals.

harmonious flexible contemporary



Advanced Graphic Design ECUMENE Description The assignment required to integrate two images with opposite meanings, such that it gives out a single meaning.

ICOGRADA DESIGN LOCAL Description Interpretation of what I perceive as Design local.

Posters ELEVATE Description Promotional posters for a two month long House sessions which had the best DJ's performing every weekend

Promotion DRAMANON Description Promotional posters for Bangalore based theatre group called Dramanon.


Identity SMAAASH Powered by STAR Description Mumbai based indoor sports & entertainment space

Ashish Gupta Founder

Office Mobile Fax Email Address

: : : : :

+91 22 67400900/ 24381300 +91 97691 52323 +91 22 24381374 Kamala Mills, Senapati Bapat Marg, Near Big Bazaar, Lower Parel, Mumbai - 400013

Phone No.: 022 3333 3333 Fax No.: 022 4444 4444 Email: Website: ww Address: Kamala Mills, Senapati Bapat Marg, Near Big Bazaar, Lower Parel, Mumbai - 400013

Phone No.: 022 3333 3333 Fax No.: 022 4444 4444 Email: Website: ww Address: Kamala Mills, Senapati Bapat Marg, Near Big Bazaar, Lower Parel, Mumbai - 400013

Phone No.: 022 3333 3333 | Address: Kamala Mills, Senapati Bapat Marg, Near Big Bazaar, Lower Parel, Mumbai - 400013 | ww

Phone No.: 022 3333 3333 Fax No.: 022 4444 4444 Email: Website: ww Address: Kamala Mills, Senapati Bapat Marg, Near Big Bazaar, Lower Parel, Mumbai - 400013





Food Order Description





Bar Order Description

Bar Total Food Total Subtotal Tax Total

Identity WILDERNESS SAFARI Sponsor DEV KABIR MALIK DESIGN Description New Delhi based company takes wildlife enthusiasts for safaris to the North Indian jungles, with a sense of luxury.


186, Gautam Nagar, New Delh (011)26549086 / 25489207

To, Mr Ratnesh Rastogi, 186, Gautam Nagar, New delhi

186, Gautam Nagar,

Prasun Mazumdar Planning Manager



186, Gautam Nagar, New Delhi-110016, India +91 9718051765 / 97180513 7

1765 / 971805137 971805

ldernesssafa New Delhi info@wi

Identity CHILDREN'S UNIVERSITY GUJARAT Client Commissionerate of Higher Education, Gujarat Description Children's University of Gujarat is an initiative by the Commissionerate of Higher Education Gujarat dedicated to research and training about children, the issues they face todays world and the betterment of their future.






Company Name Passary Minerals Ltd. Client Kavit Passary Description Mines - Minerals - Refractory

Passary Mineral Ltd.

Address Kachery Road, Rourkela, Orissa 769012

Office No. 0661- 2501546/2500547

Fax No. 0661- 2501546

Mine • Mineral • Refactory

Address Kachery Road, Rourkela-769012 District Sundergarh, Odisha, India Phone No. +91 661 2500547 Telefax +91 661 2501546 Email / Web

Pradeep Passary Managing Director

Address District Mobile No. Phone No. Telefax Email Web

Kachery Road, Rourkela-769012 Sundergarh, Odisha, India +91 94370 47106 +91 661 2500547 +91 661 2501546

American Centre

radiant mobile

thinking Monk inc.


Personal Information


Classroom Projects

Rohan Kulkarni, 2388, 1st Main, 3rd Cross, BDA Layout, Opp. Total Mall, Old Airport Road, Bangalore

National Institute of Design Graduate Diploma Programme in Graphic Design


Courses Undertaken Typography

Project 1 Graphic Novel Marmabhed Inspired by a mara city tells the story fall of Suryaprasth

Date of Birth 11th October, 1986 Mobile No. +91 81979 91234 Email ID Languages English Hindi Marathi


Letter Design, Layout & Publication Design

Color & Form Construction Drawing Photography Communication Studies Basic & Advanced Graphic Design Interactive Media Elements of Video Film Appreciation Printing Technology Packaging Symbol Design Software Skills Adobe Illustrator Adobe Photoshop Adobe Indesign

Project 2 Visual Identity Children’s Univers Children’s univers initiative by the Co of Higher Educatio dedicated to resear about children, the in todays world an their future.

Project 3 PublicationNID Admission Br academic year 201


athi novel, this y of the rise and ha.

sity Gujarat sity of Gujarat is a Commissionerate on, Gujarat, arch and training he issues they face nd betterment of

rochure for the 11/12

Projects at Shufflr

Professional Experience

Shufflr for Windows & Android Tablet Translating the Online Video Discovery app for Windows and Android Tablet.

Industrial Trainee (2 Months) Dev Kabir Malik Designs New Delhi

Social TV Personalised TV recommendations and Programme Guide for iPhone. Shufflr for Smart TV Premium, Online & Live content discovery app. Shufflr + Online Video, Premium Content, Live Content discovery app for iPad. Official Desktop and Mobile website for Shufflr.

Senior Visualizer (6 Months) Orios Pvt. Ltd. Mumbai UX Designer (1 Yr, 10 Mnths) Althea Systems Bangalore Freelance Projects Publicity Design Dramanon Bangalore Branding SMAAASH Mumbai Areas of Interest Product Design User Experience Information Architecture Data Visualization Layout Design Indian Fiction New Wave Cinema

+91 81979 91234

Graphic design rohank portfolio  

Compilation of Graphic Design projects since 2008.