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R O G ER C. PA R K ER ’ S

Published Profitable

How to Write your way to success A STEP-BY-STEP GUIDE TO GET TING PUBLISHED Few tasks are as widely misunderstood as writing a book to promote your business and transform your career. What should be — and can be — an energizing process of accomplishment and deep satisfaction is often viewed as an insurmountable task by those who could most profit from a published book. Are you one of them?

Have you considered writing a book? Writing a nonfiction book that helps your market achieve its goals or solve its problems has traditionally been recognized as one of the best ways to jump-start your career — especially if you are self-employed and own a service business.

About the author Roger C. Parker is a $32 million dollar author. Over 1.6 million readers around the world own copies of his 38 books. Roger helps firms launch new products and individuals re-launch their careers.

Copyright © 2011 Roger C. Parker

As Harry Beckwith, author of numerous books, including The Invisible Touch, wrote: “If you want to change your life, write a book!” He continued: “When I wrote Selling the Invisible, most of my clients were located within view of my office. Now, clients search me out from around the world!”

What can a book do for you? Beyond the satisfaction of watching your ideas develop and appear in printed form at your local bookstore, there are 6 “pure business” reasons to write a book. These include: 1. Credibility. A published book enhances your reputation and sets you

apart from the competition. A published book is proof you are an expert in your field. Nothing else you do can equal the credibility value of a published book that prospects can hold in their hands. 2. Visibility. Each book, and each mention of your book, promotes you

and the services you offer. Your photograph on the cover of your book introduces you to tens of thousands of prospects who will recognize you when they visit your website or when you speak to their group.

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3. Contacts. Writing a book opens communication with leaders in your

The power of a book During a presentation I attended in Texas, one of the attendees asked, “How much does a website usability study cost?” Without blinking an eye, the presenter responded: “Between $500 and $2,500, depending on whether or not they’ve written a book on the subject!”

field with whom you might not otherwise be able to speak on a one-toone basis. Researching your book gives you a legitimate reason to contact experts in your field and prospects you might want to get to know. 4. New income opportunities. Writing a book not only attracts pros-

pects and profits to your current business, it opens the door to creating a follow-up line of profitable information products, like audios, reports, and DVDs you can sell directly to your readers. 5. Serendipity. Once you commit to a book, your life will change in ways

you can’t even imagine. You will discover ideas and information you didn’t know were inside you. You will open yourself up to numerous opportunities that might otherwise have never come your way. 6. Branding. A book creates a brand for you that’s larger and more memo-

rable than your business. Your book becomes your business card and your resume, setting you apart from your competition. As numerous entrepreneurs-turned-authors have proven, a carefully planned, written, and promoted book can take you anywhere you want to go.

Jay Conrad Levinson’s experience I once asked Jay Conrad Levinson, author of Guerrilla Marketing, the world’s best-selling marketing book series, how much he earned from his first book. His response: “Ten million dollars!” I then asked, “Was this from the publisher?” After a moment’s thought, Jay responded, “No. The book itself only paid me about $35,000 in royalties. But, the speaking engagements, spin-off books, newsletters, columns, boot camps, consulting, and wide-open doors resulted in the remaining $9,965,000!” You may or may not enjoy the same success Jay did. But, there’s no reason your career can’t be energized like Jay’s was when he wrote his first book.

Alternatives to writing a book Before going further, you may want to consider other ways you might promote your credibility, visibility, and profitability. For example:

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Writing and business success Writing a book does

n How can you make your business more profitable? Can you boost profits by developing “breakthrough” products or services? Are you working as efficiently as possible, or could you become more efficient? Should you raise your rates, or — perhaps — reduce your prices?

more than get you published. Writing is a core business strength that pays dividends far greater

n Can you “advertise” your way to success? Can you afford to build your business using direct-response or media advertising? How much time and money would it take to reach and educate more prospects?

than the book and any new business it attracts. Your writing skills will help you prepare more effective marketing materials, proposals, presentations, reports,

In many cases, “breakthrough” innovations are difficult, and competition may have already driven prices as low as realistically possible.

In most cases, the cost would be prohibitive, even if you could locate appropriate mailing lists or media. Each copy — or mention — of your book, however, acts like a brochure promoting your business, introducing you to new prospects and pre-selling your competence.

n Can you prove how good you are? Can you prove how much profit your efforts have generated for your clients? Can you accurately predict how much profit you can create for prospects?

and speeches.

In most cases, it’s impossible to quantify the value of your experience, knowledge, and techniques, nor can you predict the future. But, a published book proves your knowledge of your market competence.

n What can you do to escape trading “hours for dollars”? No matter how many hours a day you work, there are only so many billable hours in a month. In addition, you have to set aside non-billable hours for marketing, promotion, and routine accounting tasks.

A book, however, and the follow-up information products you create based on it, can earn you money 24/7 — without working more hours.

What’s keeping you from writing a book? Many business owners who could profit from a book fail to write one. Their reasons typically boil down to one or more of the following objections: n I’m not creative enough! n I don’t know what to write about! n I don’t have the time. n I’m not a good enough writer. n I don’t know where to begin.

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Service versus creativity Business books are service books. Their success is based on their ability to help readers solve a problem or achieve a goal—just like you do every day for your clients.

“I’m not creative enough!” Publishing success has less to do with “creativity” than it does with a commitment to succeed and a willingness to master new skills. A successful, career-enhancing book is based on understanding your readers’ needs, harvesting existing information based on your experiences, and committing to slow and steady progress. There’s nothing wrong with occasional bursts of creative genius. There will­be times when writing takes on a life of its own and words appear as if by magic. But, experienced writers don’t depend on creativity. A step-by-step approach is far more dependable. This involves breaking the work to be done into a series of small, easily accomplished tasks.

“I don’t know what to write about!” If you own a successful business, you know what to write about. Every day your clients and prospects share their problems and goals with you. Every day you help your clients solve their problems and achieve their goals. (If you didn’t, you’d be out of business!) As a successful entrepreneur, you’ve developed insights, procedures, and techniques you feel comfortable sharing with clients. You already know the right questions to ask prospects and clients. You already know how to answer the questions they’re likely to ask. You know what to do and when to do it. Until now, however, you may simply never have had an opportunity or a framework to use harvesting, organizing, and presenting your knowledge! Writing a book provides you with an opportunity to distill what you know into, for example, 10 chapters containing 10 ideas each. Writing a book also provides you with a chance to broaden your knowledge through research and interviews.

“I don’t have the time.” Today, time is our scarcest commodity. Nobody has extra time these days. In fact, most struggle to meet their day-to-day commitments and deadlines. Yet, every year, more than 200,000 authors find time to write their books, so they can enjoy the benefits that published books offer. What’s their “secret”?

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How much time does it take to write a book?

Since everyone’s days are limited to 24 hours, time management and efficient writing habits are what separate the published from the unpublished. By committing to a writing process, even the busiest entrepreneurs can write a book that pre-sells their competence and sets them apart from the competition.

Donald Murray, Pulitzer Prize-winning author, teacher, and newspaper columnist always said, “20 minutes a day keeps a project alive!” 1 Into his 80s, in just 20 minutes a day, Don would write a new

“I’m not a good enough writer.” Writing is an acquired skill, like riding a bike or driving a stick-shift automobile. There are rules to follow and lessons to be learned from published authors. It’s also important to recognize that you’re not alone when you write a book. Editors are available to help you organize your ideas and polish your grammar. As an author, your task is relatively simple: identify the information you want to present and prepare the first draft. Perfection comes later.

book each year, update an earlier edition of a different book, and write a weekly Boston Globe column. The rest of his day was devoted to caring for his wife and mentoring other writers. Knowing this, do you

“I don’t know where to start.” Fiction, such as mysteries and novels, is typically written in a linear way, from start to finish. Characters and events must develop in an appropriate sequence. But, authors of business books have it easier. After identifying the information they want to communicate, they can write in whatever order strikes their fancy. This gives them freedom to write whatever is easiest for them to write on any given day. They can jump from chapter to chapter and topic to topic. With a proper framework, typically provided by your book’s proposal and table of contents — i.e., chapter outline — you’re on your way to success!

still feel you don’t have time to write a book?

Publishing today The publishing environment is radically different than it was just a few years ago. In some ways, it’s harder to get profitably published today than ever before. In other ways, however, it’s easier to get published today.

The challenges of getting published today

Personal conversations plus Welcome to the Writer’s Craft, (privately published). 1

Copyright © 2011 Roger C. Parker

Publishing is harder because of the intense competition your book faces every step of the way. During the last 10 years, book publishing has consolidated into a relatively small number of trade publishers that sell the vast majority of books published today. The publishers that remain are increasingly selective in the titles they acquire and what they expect of authors — particularly, first-time authors.

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The retail environment has also consolidated. Once dominated by independent retailers, book selling today has consolidated into a handful of major bookstore chains and online retailers. Shelf space is at a premium and a few book buyers have disproportionate influence on what gets published. With about 200,000 new titles each year competing for the attention of fewer publishers and fewer outlets than ever before, your book has to be really special to stand out and attract the attention and support it needs to get published.

The positive impact of new technologies Publishing perspectives Learn more about contemporary publishing at these websites: www.publisherslunch.com www.publishersweekly.com www.writersdigest.com www.bookexpoamerica.com www.usatoday.com/life/ books www.amazon.com www.bn.com

At the same time, however, advancing technology has made it easier to get published than ever before. The following are some changes contributing to today’s new publishing opportunities. Desktop publishing was the first technology to change publishing. Before the appearance of programs such as Aldus PageMaker and QuarkXPress in the mid1980s, books had to be typeset by skilled professionals. After typesetting, pages had to be assembled by trained graphic design professionals. Desktop publishing, however, has made it possible to set type and assemble pages on new generations of increasingly powerful and less expensive personal computers. Publishing has also changed due to 3 other developments: n Adobe Acrobat. Adobe Acrobat embeds typefaces and preserves document formatting when sharing files with others. With Acrobat, you can format documents using typefaces like Adobe Frutiger for subheads and Adobe Minion for body copy — the choices I made in this report — that may not be present on the recipient’s computer, but can still be viewed. n The Internet. The Internet, which has become increasingly popular since the mid-1990s, began an information-sharing revolution that continues today. The Internet and e-mail make it possible to distribute audio, video, and printed files around the world at virtually no cost. Equally important, the Internet makes it feasible for individuals to promote their books online to readers and reviewers around the world. n Digital print on demand. Until recently, book publishing was limited by economies of scale. The cost of printing books rapidly decreased as the number of books printed increased. Authors had to print thousands of copies before they sold their first copy. Now, however, books can be printed as they are sold! This eliminates the need for major up-front investment and the possibility of garages filled with unsold books.

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Getting started The power of commitment “…the moment one definitely commits oneself, then providence moves, too. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings, and material assistance, which no man could have dreamt would have come his way.” 1

The secret to becoming profitably published is to follow a system, or process, that breaks what should be done into a series of tasks, each of which is easily accomplished. Balance is vital. Many newcomers concentrate entirely on writing. This leads to many problems. Success comes from a balanced approach. There are four steps: 1. Plan 2. Write 3. Promote 4. Profit

Ignoring any one of the steps, or placing too much emphasis on one of them, can sabotage your career before it even begins!

Step 1: Plan Planning is crucial. Without careful planning, even the best ideas and carefully written books are unlikely to succeed. Planning involves answering questions like the following before you move forward. 1. What are your goals and expectations? Why are you interested in

writing a book? How will your book contribute to your success? 2. Is there a market for your book? Who will buy it? Why should they

buy it? What are the characteristics of your market? 3. What’s your book about? What problems will your book help readers

solve? What will set it apart from the competition? 4. Which publishing alternative makes the most sense? What are the

pros and cons of the alternatives available? What’s required? 1

From William Hutchison Murray’s

The Scottish Himalayan Expedition, as quoted in Sarah Susanka’s The Not So Big Life: Making Room for What Really Matters, 2007.

Copyright © 2011 Roger C. Parker

5. What can you expect from literary agents and publishers? What

do agents and publishers want from you? How do you locate and approach them? More books fail to achieve their goals because of a lack of planning than a lack of writing ability.

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The biggest mistake first-time authors often make is to write a book before they have done the proper planning. Writing without planning is like driving from Atlanta to Los Angeles without a map. You might arrive at the right location, but — chances are — you won’t!

Step 2: Write Writing is either the easiest, or the most challenging part of getting published. Your writing experience will depend on how you address the following questions: 1. How can you create a structure for success? How can you harvest

and organize your ideas? How should you organize your files? How much revising and self-editing should you do while writing? How much time should you devote to writing your book? 2. What kinds of resources do you need? How can you make the most

of Microsoft Word? What is mind mapping, and why do so many writers rely on it? What else do you need? 3. How can you write as efficiently as possible? When should you

write? How much should you write at a time? What kind of research should you do? Should you interview others? 4. What is “writer’s block” and what should you do if it strikes?

Writer’s block sounds worse than it really is, and you’re not the first to experience it. What can you do to handle it? What steps can you take to prevent it? Your concerns about writing are not unique to you. By profiting from the experiences of others, you can take advantage of proven tools and techniques that have worked for generations.

Step 3: Promote Quality, by itself, is no guarantee of success. Great ideas, helpful advice, and a skilled presentation are not automatically rewarded by a grateful universe. A book has to be promoted in order to contribute to its author’s success. Questions include: 1. What are the author’s promotional responsibilities? What can you

count on from your publisher? What should you be doing to promote your book? What are your key promotional tools? When should you begin promoting your book? How do you obtain pre-publication comments and testimonials?

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2. How can you establish a Web presence for your book? Is your cur-

rent website enough? What are best practices for author websites? How can you promote your book on Amazon.com? 3. How do you deal with the media? How do you identify and approach

the key influencers in your field? How can you get your book reviewed? How can you get interviewed? What’s a media kit? 4. How can you find out who’s buying your books? How can you drive

readers to your website? How can you keep in touch with them? Never before has it been as easy as it is now to build lasting relationships with readers. When I wrote my first book, Looking Good in Print: A Guide to Basic Design for Desktop Publishing, the only way I could communicate with readers was First Class mail — if I had their addresses. Now, with the Internet and e-mail, I can keep in touch with thousands of readers for free!

Step 4: Profit It’s up to you to leverage your book into profits. Profits from book sales themselves  —  even successful books  —  are unlikely to be enough. The key is to view the initial sale of each copy of your book as the beginning of a long-term relationship with the buyer. Ask yourself: 1. What additional products and services can you offer? Do your

readers want personalized, hands-on coaching or consulting? Can you offer hands-on implementation or corporate training programs? 2. What other information products can you sell your readers?

What else do they need to know? What additional information, tools, or formats do they desire? Can you survey your readers? 3. How can you leverage your expertise into highly-paid keynote speaking opportunities? How do you get invited to speak? What as-

sistance can speakers’ bureaus offer? What’s a speaker’s kit? 4. Can you convert your book into a series? Can you offer in-depth

treatment of some of the information contained in your first book? How often can you update the information? Can you create a workbook, or a book of case studies? Once you have created a brand with your first book, it becomes much easier to build and expand it. You become a “known quantity” to readers, publishers, and prospects.

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How can you learn more about writing a book? There are 3 categories of assistance available for business owners interested in writing a book to promote their career and develop new profit opportunities. These resources include:

Books Recommended books on writing From the thousands of books available, here are a few personal favorites Guerrilla Marketing for Writers Jay Conrad Levinson, Rick Frishman, Mark Steisel On Writing Well William Zinsser Author 101 (series) Rick Frishman, Robyn Freedman Spizman Chicken Soup for the Writer’s Soul Jack Canfield, Mark Victor Hansen, Bud Gardner Snoopy’s Guide to the Writing Life Edited by Barnaby Conrad and Monte Schulz

As a visit to your local Barnes & Noble bookstore will show you, there are hundreds of books available in the Writing and Publishing section. Close examination, however, will reveal that many of the books focus on writing fiction and family histories. Only a few focus on nonfiction or business books. You’ll probably notice more titles that approach writing from a grammatical, rather than an “idea harvesting,” point of view. You might also find more books about book proposals and promoting books after they’ve been published, than you will about idea harvesting and writing the first draft. When analyzing writing books, try to locate those that offer numerous examples, worksheets, and checklists. These make it easy to apply the author’s knowledge to your specific tasks.

Seminars and workshops There are numerous one-day or weekend “get published” events. These can provide you with an introduction to the field and the inspiration to get started. The handout materials distributed at these events can be very helpful. The costs of attending these events varies greatly. Audience size is also a concern. At large events, it is often difficult to ask questions and receive personalized responses. What happens after an event is as important as what happens during the event. Find out what kind of follow-up encouragement, information, and support you can expect when the seminar or workshop is over. Try to find out from previous attendees if extra-cost books, workbooks, audios, and videos are promoted at the event. Many promoters spend a lot of time during the event promoting “back-of-the-room” sales. Many events sell out in advance. Once you’ve registered and paid, it’s often difficult to obtain a refund, even if you can’t attend through no fault of your own. You must also budget for travel and lodging costs for out-of-town events.

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Membership site basics Recent advances in software technology make membership sites possible Subscribers use personalized usernames and passwords to access content. Many sites offer price protection. Once you sign up, membership fees remain the same, regardless of whether the site’s fees later increase. Although many members may prefer to pay monthly, discounts for quarterly and yearly advance payments are usually available. Content is continuously updated. The better sites automatically inform members when new content has been added.

Membership sites Online membership sites are a relatively new development. They offer more flexibility and up-to-date information than books and more long-term support than seminars and workshops. The advantages of membership sites include: n No surprise billing and fees. Rather than paying to attend an expensive seminar and workshop, only to find that you are “encouraged” to purchase back-of-the-room products, membership fees are clearly spelled out at the beginning. Once you sign up, membership fees remain the same, regardless of whether the fees increase while you’re a member. n Continuously updated. In contrast to books, which remain unchanged until new editions appear, membership site content is constantly updated, usually on a weekly basis. n Continuous support. Many membership sites contain question and answer forums. Questions are answered by the site owner, as well as by other members. You profit from the collective experiences, perspectives, and wisdom of the site owner and its members. n Multi-format delivery. Some individuals learn best by reading; others by listening, watching, or filling out worksheets and checklists. Most membership sites allow you to choose the format you desire. n “Pay-as-you-learn” billing. Membership site fees are typically billed monthly or quarterly. This eliminates the need to write a big check or charge your credit card weeks or months before an event.

What to look for in a membership site The following are some of the things to look for when selecting a membership site: n Background. What are the credentials of the people behind the site? Have they been successfully published? How many books have they written? How many copies were sold? n Perspective. Does the site emphasize a particular aspect of publishing, or does it emphasize a balanced approach? Success usually requires more than a “silver bullet.” n Try before you buy. Before committing yourself, can you get a “feel” for the caliber of the site’s content? Can you unsubscribe without penalty?

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n Content. Does the site contain more than just articles? Are there examples and critiques? Does the site offer interactive tools like checklists, worksheets, and templates? n Advisers. Do you recognize the names associated with the site? Is there an editorial board of individuals actively involved in writing and publishing?

Introducing Published and Profitable Over 22 years ago, I wrote my first trade book, Looking Good in Print: A Guide to Basic Design for Desktop Publishing, praised by the NY Times as well as numerous computing and marketing publications. I was off and running! Looking Good in Print was followed by over 30 additional books, including the Microsoft Office for Windows for Dummies series and the Streetwise Guide to Relationship Marketing on the Internet. While writing my 38 books, and interviewing more than 150 successfully published authors and publishing executives, I learned many lessons I want to share with entrepreneurs interested in writing a book to promote their business. Until now, I could share these ideas only with my personal coaching clients. Now I can share them with you for far less cost.

Lessons I want to share with you Here are some examples of the types of information I want to share with you: 1. Choices. I encourage you to explore all publishing alternatives. Trade

Looking Good in Print is the buying only one!

publishing often makes the most sense. Other times, however, self-publishing makes more sense. Sometimes a hybrid approach is best. I want you to be aware of the trade off ’s so you can make the best choice.

L.R. Shannon, NY Times

2. Proposals. I want to help you prepare effective book proposals as quickly

For over 3 years, Microsoft

as possible. I want to share with you the proposal templates, worksheets, and checklists my clients and I use.

one to buy when you’re

Office for Windows for Dummies was Publisher’s Weekly’s #1 computer applications book.

Copyright © 2011 Roger C. Parker

3. Writing techniques. Writing can be a source of satisfaction, or it can be

a source of frustration and pain. I want to help you avoid the mistakes I made. I want to show you how to write more in less time. I want to help you avoid writer’s block­­ — or quickly overcome it if it strikes.

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4. Publishers. Over the last 22 years, I’ve worked with publishers large

and small. Each has its pros and cons. All have policies and procedures. There are times you have to “go with the flow,” but there are also times you should stand up for your rights. 5. Promoting. Regardless of how your book is published, your success de-

pends on your ability to promote it online, offline, and in person. There are examples and formulas that you can learn from and adapt for your specific circumstances. 6. Timing. Timing cannot be overestimated. By learning how to write as

efficiently as possible, your books published on time, providing them with a lasting advantage. Most of all, I want to keep you engaged, involved, and updated. My goal is to assemble a bookcase filled with books by Published & Profitable authors!

How to learn more R O G E R

C .

&

P A R K E R

Published Profitable - -

There are 2 key components to my Published & Profitable program: a book you can immediately download, print, and read, and a membership website that will become the focus of your writing activities.

YOUR STEP BY STEP GUIDE

Sign-up bonus

Excellent! Roger’s Published and Profitable is jammed with wise advice by a man who’s done it over and over again. From ideas to titles to plans to marketing, this one has it all!”. Joe Vitale #1 best-selling Amazon.com author

A step-by-step guide to planning, writing, promoting, and profiting from a book www.publishedandprofitable.com

“Excellent! Jammed with wise advice by a man who’s done it over and over again. From ideas to titles to plans to marketing, this one has it all!” Joe Vitale #1 best-selling Amazon.com Author

Copyright © 2011 Roger C. Parker

The starting point is to join me at www.publishedandprofitable.com. The first benefit you will receive is a copy of my 184-page e-book, Published & Profitable: your step-by-step guide. Published & Profitable provides an all-in-one place guide to planning, writing, promoting, and profiting from your book. It has earned a reputation for guiding and inspiring thousands of first-time authors and multi-book authors around the world. Here is what others have said about Published & Profitable: n William Pearsall, a Seattle, WA, mergers and acquisitions consultant. Your step-by-step path took the “someday” out of my “Someday I will write a book.” n Glenn McCandless, editor and publisher, Selling to Schools. Until I read Roger C. Parker’s “Published & Profitable,” I never thought I could successfully write and promote a book; now, I can and I will!

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Roger takes the uncertainty out of writing by showing how planning, structure, and promotion are the keys to success. He shows how easy it is to translate ideas into career enhancement and dollars! Thom Hartmann “Renaissance thinker,” psychologist, futurist, author of 10 books, Air America Radio

n Steve Zaboji, manufacturer’s representative, aviation expert. Roger’s road map transforms what I once thought would be a daunting journey into a manageable series of steps. n David Woods, Creating Key Clients, LLC. After reading “How to Get both Published and Profitable” by Roger C. Parker, I’ve moved “write a book” from my dream list to my to-do list. Now I know I can translate my knowledge into a book that will generate additional sources of income and tremendous credibility for my consulting practice.

Profit from these online tools As a member, you enjoy immediate access to hundreds of resources to help you plan, write, promote, and profit from a published book. These include: n Articles. These describe “why” and “how” in narrative form and are often linked to examples, checklists, or worksheets. n Assessments. Assessments help you identify your goals and test your knowledge about specific tasks. Results are sent to you via e-mail. n Audios. Learn while driving or exercising! Listen to successful authors and copywriting experts describe their books and their techniques. n Case studies. We take a look at publishing success stories, tracing an author’s career from first book to profits from an established brand. n Checklists. These are used after task completion to evaluate and improve your work before proceeding further. n Critiques. Learn by analyzing successful titles, books, and specific promotional techniques. n Examples. Download and examine a wide variety of completed tasks and marketing materials. n Live interviews. Listen while I talk to authors of current books as well as publishing experts like agents, acquisitions editors, and publicists. n Live events. Watch on your computer as I perform different tasks while I describe what I’m doing. n Mind maps. Learn how to prioritize ideas and present them in a logical sequence. View the maps I used to create various articles. n Question and answer forum. Submit questions for me, my Editorial Board, or for other members to respond to.

Copyright © 2011 Roger C. Parker

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Online assessments, checklists, and worksheets speed your work, providing instant feedback and progress.

n Templates. Choose from software templates for creating mind maps, proposals, newsletters, postcards, and special reports. n Worksheets. Get a head start on projects with worksheets you can complete by hand using Microsoft Word or fill out online. n Videos. Look “over my shoulder” as I perform different tasks using a variety of software programs.

Editorial Board Published & Profitable members also benefit from the experiences and insights of an Editorial Board consisting of internationally known experts who written and promoted books that have changed lives. Here is a partial list: n Bob Bly, Become a Recognized Expert in Your Field in 60 Days or Less n Elsom Eldridge, Jr., coauthor, How to Position Yourself as an Obvious Expert n Rick Frishman, coauthor, Guerrilla Marketing for Writers and the Author 101 series n Brian Jud, Beyond the Bookstores n C. J. Hayden, Get Clients Now! n Jay Conrad Levinson, Guerrilla Marketing series n John Kremer, 1001 Ways to Promote Your Book n Dan Poynter, Writing Nonfiction n Matt Wagner, literary agent

Closing thoughts The process of planning, writing, promoting, and profiting from a published book is, for most business owners, a major event  —  a transformational step that changes lives by helping authors gain the recognition and rewards they deserve. Often, the hardest part is making the commitment to get published. Planning, writing, promoting, and profiting from a book opens up the possibility of advancing your career to the next plateau. It makes it easier for you to: n Choose the clients you want to deal with n Raise your rates and escape ruinous price competition

Copyright © 2011 Roger C. Parker

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Write your way to success

n Seek out new challenges to serve others and yourself During the past 5 years, Roger C. Parker has interviewed more than 150 authors of bestselling business books Here is a partial list: Bo Burlingham Small Giants Harry Beckwith Selling the Invisible

n Create new contacts: local, national, and beyond n Build a following of appreciative readers and audience members n Master skills that will help you prepare more effective marketing materials, presentations, and business proposals Are you ready to make the commitment? With my experience to guide you every step of the way, you’ll be able to move beyond the day-to-day frustrations and limitations that may be holding back you and your career. I look forward to helping you enjoy some of the benefits and sheer exhilaration that can be yours when you become published and profitable.

Stephen M. R. Covey Speed of Change Steven Dubner coauthor, Freakonomics Ian Ferrazzi Never Eat Alone Seth Godin Permission Marketing Doug Hall Jumpstart Your Business Brain Patrick Hanlon Primal Branding Michael Port Book Yourself Solid Bob Prosen Kiss Theory Goodbye David Meerman Scott New Rules of Marketing and PR Al Ries and Jack Trout The Positioning Era

Roger C. Parker PO Box 697 Dover, NH 03821 Phone: 603-742-9673 Email: rogercparker@aol.com Websites:

www.publishedandprofitable.com

www.designtosellonline.com

96% of business owners are satisfied with the results obtained by writing a book A 2006 study of more than 200 business owners who wrote a book reported that 96% rated the impact on their business either positive or extremely positive. Reported in The Business Effects of Writing a Book: Data

Analysis from Service Providers Who Have Done It.1 1 www.raintoday.com

Copyright © 2011 Roger C. Parker

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www.publishedandprofitable.com

Write Your Way to Success 4 Steps to Success  

There's more to publishing a book to build your personal than just writing. Write Your Way to Success describes a balanced 4-step approach t...

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