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CE

AN T S M CU

CIR & P M st PO Not ju is in the

y t u a be

H C A PPRO

A N g W n i O v i T l ALL g city

SM

t

ns i a g a stled

ne

T

E L P O E HE P

bi

PHILADELPHIA We Ring The Bell


First things first. Philadephia’s

claim to

fame

isn’t only being the nation’s

ORIGINAL capital.

Or that it’s the fourth largest in DOWNTOWN

living,

or even the cool fact that it’s name means

City of Brotherly Love

NAW.


Center City, Philadelphia has resurfaced as the city for the new generation of young, hip, urban professionals.


It’s also a city that’s We’re talking

BRIMMING with artistic expression. creativity that’s breaking

THROUGH THE RAFTERS HERE.

BUSTLING STREETS & AVENUES

Whether it be the

that link our

UNIQUE NEIGHBORHOODS


The city boasts over ten thousand works of street art. It serves as a visual reminder of why its logo needs to be as elastic as the residents who call it home.


Artists extrapolate colorful expression from the cultural diversity found throughout the city.


Or the to

kinetic approach

just about everything

we as FOLKS FROM

Philly

DO!


WE walk the walk, talk the talk, and

PROVE IT WITH PRIDE.


The historical framework that holds the city in great context works in tandem with the yearning for self-expression.


The new Philadelphia logo should be classic in its approach, yet expansive to handle a complex municipality.


PHILADELPHIANS have that approach TO

LIFE

that blends their ORIGINAL FLAVOR WITH

homespun hearth.


Diversity is the thread that resonates throughout the city of Philadelphia at its heart.


And that’s why...

WE RING THE BELL!


A vibrant city filled with beauty as well as historical reverence, Philadelphia, Pennsylvia leads the way in cultural excellence.

PHILADELPHIA

City Branding Pitch: Philadelphia  

Philadelphia Branding Pitch showing Public Art Throughout the City

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