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FOR IMMED IATE RELEASE Magazine

Media Contact: Cristy Miller, ALIVE cristy@alivemag.com, 314.446.4059,ext. 211

Designers announced to compete in Project:Design! 2011 Voting has begun for the Top Six Finalists to showcaseat Project:Design!

ST. LOUIS,August 29, 2011—The 7 annual Project:Design!, presented by Brown Shoe, which will once again showcasefashion’s emerging design talent in its highly anticipated runway competition on Oct. 11, during Saint Louis Fashion Week. The top designers now listed on saintlouisfashionweek.com/projectdesign are competing for enough votes to land them in the coveted top six spots. Voters must register at saintlouisfashionweek.com/projectdesign/register, then can vote once per hour through Sept. 19. The designers with the top six (6) vote totals when the contest closeswill be selected as finalists and invited to showcasetheir designs at the Project:Design! runway competition, kicking off St. Louis Fashion Week. If there is a tie in voting (if two individuals receive an equal number of online votes), the individual to be declared a finalist will be selected by Project:Design! judges at their discretion. Finalists will be posted online at saintlouisfashionweek.com/projectdesign/finalists. Produced by Rock Uniform, Project:Design! is an online fashion design competition and showcasethat was developed to recognize originality and reward the best of the best in the next generation of fashion talent . Winners will receive the following: th

One Top Winner Receives: o o o o

A consultation and development of a fashion-forward social media presence to showcaseyour line, created by 963Collective Fashion feature in ALIVE Magazine Trunk Show hosted by Cha Boutique Brown Shoe wardrobe of four pairs (chosen from brands seen on Project:Design! runway)

Six Top Finalists Receive: o o o o o o

High-profile runway show featuring your line at Saint Louis Fashion Week Photo and video coverage of your runway show on Saint Louis Fashion Week website PRservices to promote your line and appearance at Saint Louis Fashion Week One pair of shoescourtesy of Brown Shoe (chosen from brands seen on Project:Design! runway) $50 credit for each of the top six finalists from Fabric.com $250 credit for the People’s Choice winner from Fabric.com

Project:Design! will be held at 2720 (2720 Cherokee) at 7pm on Oct. 11 and will feature a cocktail reception, live body painting and art by Art Monster, live music by Option//Control and beats from DJ Cor(e)ography. Tickets are $10 in advance at stlouisfashionweek.com and $15 at the door on the night of the event. Project:Design! sponsors include presenting sponsor, Brown Shoe Co., as well as 10denza,


2720, Fabric.com, Cha Boutique, The Paul Mitchell School and V Vegaz Hair Salon. For more information about Project:Design!, visit stlouisfashionweek.com/projectdesign. For media passes, contact cristy@alivemag.com, 314.446.4059,ext. 211. Saint Louis Fashion Week, presented by Brown ShoeCo., is the city’s premier fashion event, Oct. 11-15, 2011.In addition to the STLFWkickoff with Project:Design! on Oct. 11, you won’t want to miss a night featuring Macy’s fashions on Oct. 12, a high-fashion event at Saks Fifth Ave. on Oct. 13, a runway show at Plaza Frontenac on Oct. 14 and the finale Liquid Style fashion extravaganza featuring local boutiques on Oct. 15. For information, visit stlouisfashionweek.com.


Project:Design! launches careers for fashion designers!