Brisbane Internet Marketing Special Report
How A $299 Website Earned $55,000 In Just 7 Months...And How You Can Do It Too... FROM: Rocky Tapscott
Internet Marketing Brisbane Cedar Vale Queensland Dear friend, If you would like to easily and inexpensively add thousands of dollars to your business's bottom line THIS YEAR, you're going to love this Free Report. While many business owners spend large chunks of money on beautifully laid out, works-of-art websites, some take a different tack and find that the Internet is a wonderful place to find highly qualify, ready to buy prospects for very little cost...as long as you know what you are doing. Imagine this... You wake up in the morning, have a leisurely breakfast, then head off to your business for the day. You feel great because you have a system in place for generating enquires every day and night on autopilot. •
You check your Fax to find a completed contract worth $15,000 has come in overnight
Your automated email system sent out two hundred and fifty messages to prospects while you were at home relaxing, and three of them have already left messages on your voice mail asking for a meeting
You check your mobile phone and three potential clients want to set up meetings to discuss the final details
And then the phone starts to ring again...
Sounds like a dream?
Not at all... You are about to discover the exact steps one of our clients took to go from a standing start to generating free, targeted leads from the Internet, WITHOUT spending a cent on advertising other than the cost of her website, which was $299. Contained in this Report are the answers to a problem you probably think about every day... If you ask yourself any of these questions •
How can I create more profits from my business without working my butt off and doing more hours?
How can I maximise the number of new customers coming into my business and increase the amount of profit I earn?
What does it take to sell more products to my customers more often?
How can I easily increase the range of products I offer without having to create them, store them and process the orders myself?
How can I raise my prices without losing business to cheaper competitors?
How can I overcome people's skepticism and make them want to buy from me and nobody else?
...you'll find the answers here today...so let's get started. The three simple steps to profiting from the Internet... There are just three simple we used to create these amazing results 1. Create a simple, no frills website based around your niche market 2. Write a Free Report (or in his case, a White Paper) which and offer this from your website after capturing your visitor's name and email address 3. Follow up with each prospect by phone, email or fax after they have had an opportunity to read the free Report
That's it. That's all there is to it. It's not complicated or difficult, but most people turn these three simple steps into a total debacle. Now that you understand the big picture, let's look at these steps in more detail.
Step 1 - Build a simple website based around your niche market This is where most small business owners fail before they even start. They either don't have a website at all because they don't see the need for one, or they have a 'Graphic Designer' build them a beautiful, flash enhanced, corporate styled, money sucking website that never sees a visitor, never makes a sale, and costs a fortune to build and maintain. For most small businesses, and most likely yours, that's not the way to go. Want an example of s simple website? Visit Google.com and here's what you'll see...
See how simple it is? What does Google want you to do? They want you to search for something, don't they? That's what's called their 'Most Wanted Response'. And when you search, they show you search results based on the keyword you searched on, PLUS 'Sponsored' results which are advertisements paid for by people with products or services they want to sell you. And every time you click on one of these ads, called Google Adwords ads, Google earns a commission,. Google makes a fortune because their site is focused on one thing and one thing only...getting you to search for something so they can show you ads. What the client did was set her website up based around the main 'keywords' that people search for using search engines in her market. She used a system called Site Build It because it makes the process of building a simple, functional website that ranks well in the Search Engines much easier than most other methods. The way she optimized her website following our recommendations meant that she now ranks on the first page of Google, Yahoo and MSN for several of her main keywords. This brings her free traffic from the search engines, meaning that she pays nothing for her online marketing. With every prospect potentially being worth thousands of dollars to her business, this free traffic is very valuable to her. Of course, if she wanted more prospects, she could pay for additional people to visit her website easily, but at the moment she's happy with the amount of free traffic she is receiving. Now it's time to move on to...
Step 2 - Write a free Report and offer it from your website after capturing your visitor's name and email address After building a simple, straight forward website, our client's Most Wanted Response is for people to request a copy of a Free Report she had written (actually it's a White paper created several months earlier). People can download this Report from the website after they complete a form and leave their name and email address. You will notice I've followed the exact same strategy here on this website. You gave me your name and email address in order to access this Report. The principle is exactly the same no matter whether you are selling chopsticks, shoes or aircraft. Make an offer to share information your customers want to know about, and ask them to give you their name and email address in exchange for it. Some notes about your Free Report If you've been in business more than a couple of months you'll most likely know exactly what people in your target market want to know, so your Free Report is the perfect opportunity to tell them all about how you can solve their problems better than anyone else in your industry. Remember these points as you write your report •
It's all about THEM. Answer their questions and solve their problems, don't make your report a blatant pitch for your services
Be conversational in your writing - talk to one person at a time, not to a group of prospects, and use short, punchy sentences
Talk about what's important to your prospects and not what you want
Remind them of the pain they are currently feeling because they aren't currently using your product or service
Make your reader feel that pain by giving them examples that they can relate to
Show them PROOF that others have relieved their pain after buying your product or service through the use of testimonials or pictures
Motivate your prospect to take action NOW by hitting them over the head with benefit after benefit so they have no alternative but to give you their business
Remember, a simple, straight to the point letter showing that you understand your prospect's main problems, biggest concerns and major challenges, followed up by an irresistible offer for a solution they can take use today, is one of your most powerful marketing tools. The only thing that matters is results! What you need from your marketing, especially online, is RESULTS, and you certainly don't need a beautiful website to achieve them. Your results are not dependent on the colours you choose, or the pictures you show your visitors, or the typestyle you format your text with. These are technicalities that too many business owners get wrapped up in. What really sells isn't the design, but the WORDS you write to let your prospect know that you understand him and his problems...and the proof you use to show that you know how to solve those problems better than anyone else. This is where the success lies in marketing your business... OK, so once your prospect has downloaded your Free Report, it's time for step 3... Step 3 - follow up with each prospect by phone, email and/or fax after they have had an opportunity to read the Free Report All that's left now is to follow up with each prospect by email, telephone, in person or by fax. Our client does her follow up by phone and email where she answers her prospects questions, asks for the order...and quite often gets it. Her website generates all the leads she can handle with ZERO marketing cost apart from the annual $299 fee for her Site Build It system.
The next step is to take the knowledge she has and turn it into an information product such as a Do It Yourself Kit that helps clients who cannot afford her full service to implement her system on their own. If you have any skill which you sell repetitively to many different people, there are no doubt many more who would purchase from you if they could afford your service in person. But what if you distilled your knowledge into a product (maybe a DVD, Audio Recordings, Workbooks, Coaching and Implementation Manuals, etc) that you could offer to all those people who for whatever reason didn't purchase your service? You could massively increase your profits (virtually by cloning yourself) and your involvement could be minimal or even NIL once you set the system up. And once you have started building your database of prospects, you can offer them products and services from OTHER suppliers through online Affiliate Programs and offline Joint Ventures to increase your product range as big as you like without having to create, store or ship the products. Your profit potential just got a whole lot bigger now... So there you have it. A simple three-step system for generating all the leads you can handle for your business, no matter what you sell. I'd like you to read Rob's email message so you understand the potential of what you have just read...
"...having recently signed another contract worth A$40,000." Hi Rocky, I would to thank you for your help and assistance in setting up our new website. A recent enquiry through the site has resulted in us being awarded an audit contract worth A$15,000. Of course the audit is just the initial stage in the process, and if we are awarded the implementation contract, its value would be approximately A$60,000. We receive regular enquires for our free report and the results so far have been very encouraging, having recently signed another contract worth A$40,000. Thankyou so much for your help and assistance to achieve these great results Sincerely, Rob Ross Consultant Queensland
Imagine that... What could you do for your business by following this simple strategy? That's how you turn a $299 investment into $55,000 (and counting) in just 7 months using the Internet. Now not every business has high front end contract values like Rob's does, but every business can increase the value of every customer they have to the point that the lifetime value of a customer could be several thousand dollars. It may not happen in 7 months like it did in this example, but the system works, and you could even achieve better results than this over time. Can I guarantee your results?
No I can't. Nobody can. But if Rob can do it without having any previous experience at building a website or marketing on the Internet, don't you owe it to yourself to find out more? Now that you’ve just discovered the truth about how to use the Internet to boost your business … would you like to use this process for yourself? Here’s what to do next Simply get in touch with me by visiting one of my websites: The Followup Lab Internet Marketing Brisbane ...and tell me a little about your business. I’ll get back to you and we can work on a strategy specifically designed for you. I hope you found this White Paper helpful, and I hope to hear from you soon, Warm regards Rocky Tapscott Internet Marketing Brisbane The Followup Lab