have been overturned. Diet Prada’s role is so unique because, rather than ingratiating themselves with support of brands, they have made themselves known for their criticism; they profit off of the radical honesty they have a virtual monopoly on. Authenticity seems to be the only thing wealthy brands and influencers can’t buy nowadays. In a world in which everything has been reified and sold to the highest bidder, capitalistic maneuvers are viewed as some sort of indisputable modern-day natural selection. We look to monetarily-disinterested parties to play the role of ethical compass. This shift breeds a new brand of criticism: less cooperative gentility, more “anything goes.” The take-no-prisoners approach of Diet Prada is unprecedented and thus attractive to fashion media consumers due to its elusivity. But call-outs and criticisms are not all one can glean from DP’s Instagram. Shuffled in among pointed barbs and side-by-side comparisons are delicately wrought, perceptive reviews of designer collections which give Vogue Runway’s iconic critiques a run for their money. It is vital to acknowledge the inclusion of commentary among the criticism to fully appreciate Diet Prada’s success. Through creating a brand not solely based on unchecked disparagement, DP establishes itself as a bona-fide source of fashion information, thus staking its claim among other sites and magazines peddling risk-free collection reviews. Diet Prada gives rise to conversations not only about the content it puts out, but about the lack of real criticism found in other publications. If Diet Prada can integrate real criticism with rigorous and thoughtful reviews, why can’t other fashion media publications? A suggestion is implicitly made that the most complete media diet should include both appreciation and no-holds-barred, honest journalism, praise interspersed with documentation of where designers fail and how they must improve.
GLASSES BY FEISEDY
The most complete media diet should include both appreciation and no-holdsbarred, honest journalism, praise interspersed with documentation of where designers fail and how they must improve. 15
ROCKET Magazine's Spring/Summer 2019 issue. Find more online at www.wmrocketmagazine.com.