MARCH 2014 â€“ APRIL 2015
Rochester area Women enjoy reading each issue of RochesterWomen magazine!
about helping your business grow
CONNECTING, helping and inspiring women
Established in 2000
ROCHESTERWOMEN MAGAZINE READERS Women are busy mothers, daughters, sisters, friends, companions, professionals, volunteers, caregivers, artists, musicians, athletes, teachers, students and so much more. They value their precious time. When they want to connect, they relax and read RochesterWomen magazine.
reaches women who are in the market for your products and services! RochesterWomen magazine targets women between the ages of 25–65 with editorial content and distribution locations. Women younger than 24 and older than 65 years of age read RochesterWomen magazine as well. Our readers are primary household decision-makers for products and services. AGE* OF OUR READERS 24 or under 5% 25–39 40% 40–65 55%
WHERE OUR READERS GET A COPY* Advertisers locations 40% Downtown 23% Grocery stores 23% Most of our readers get their copy of RochesterWomen magazine at an advertisers’ locations. A significant number of readers receive their copy through editorial features who give copies to their family and friends. 25,000 copies of RochesterWomen magazine are printed and distributed within a 45-mile radius of Rochester to Byron, Zumbrota, Pine Island, Cannon Falls, Red Wing, Lake City, Wabasha, Winona, Lanesboro, St. Charles and Stewartville, Minnesota. In Wisconsin, they are delivered from Bay City to Nelson, including Stockholm and Pepin. If you would like us to add a distribution location to our route, please contact us.
GENDER* OF OUR READERS Female 95% Male 5% OUR READERS ARE PRIMARY HOUSEHOLD PURCHASING DECISION MAKERS* Beauty/Hygiene Products Clothing Entertainment/Travel Food Healthcare OUR READERS KEEP THEIR COPY* 90 percent of RochesterWomen magazine readers keep their copy for more than one week. A majority of readers keep their copy for one month or longer. One day 10% One week 20% One month 30% More than one month 19% More than two months 16% One year or more 5%
Rochester area MEN admit to reading RochesterWomen magazine, too.
*According to an online survey of RochesterWomen magazine readers in July 2013.
OUR TEAM JORRIE JOHNSON, MBA, Publisher jorrie@RWmagazine.com, 507-259-6362
I started RochesterWomen magazine fourteen years ago with a passion for helping women connect with each other and the community. I enjoy knowing area women and telling about their successes, challenges, needs and wants, and helping them make connections to better their lives. I’m also passionate about supporting non-profit organizations in the community by working with them and helping them communicate with area women. I’m happy to be a part of a thriving community. MARIAH MIHM, Editor editor@RWmagazine.com, 507-272-4379
I grew up in southeast Minnesota and graduated from Winona State University with a degree in Liberal Arts with a concentration in Dance. I lived in California for 14 years, where I had worked with new home construction and in mortgage and investment industries. Rochester is a vibrant city and I am excited about all the possibilities. As editor of RochesterWomen magazine I strive to give you stories about what Rochester area women are achieving. DEANNE BREITENBACH, Marketing Account Manager deanne@RWmagazine.com, 507-951-2413
The most rewarding part of what I do is seeing my clients get results! Even after over 20 years of sales and marketing experience, I’m giddy like a little kid over being a part of RochesterWomen. Being in a position to offer a tried and true powerhouse marketing tool like this to the businesses I work with is a privilege and I’m honored to have the opportunity to be a part of their success stories.
RochesterWomen MISSION To help area women grow personally and professionally and to help them connect with each other and the community.
DAWN SANBORN, Cooking Columnist and Photographer dawn@RWmagazine.com, 507-252-4662
For RochesterWomen I have the privilege of sharing two of my passions with our readers: food and photography. I own a small hobby farm, have sold my wares at the farmer’s market and served on their board. I also have years of experience working in fine dining establishments. I enjoy preparing healthy meals with locally bought produce and meats. Sustainability is important to me. I am a commercial and family photographer with 17 years of experience and a B.A. in Photography from Columbia College. I believe photography is real life art and I enjoy capturing it. TRACY VAN EIJL, Layout Graphic Artist
MELISSA MCNALLAN, Marketing Account Representative
My husband and I own Elgin Print Shop, where I have freelanced as a graphic artist over the past several years. Volunteering my time as an artist is important to me; I have contributed to Olmsted County Historical Society, ReVerb.mn and various other events that have been hosted in the area. I look forward to showing my passion for print design in each issue of RochesterWomen.
Connecting local businesses with Rochester area women and helping them achieve results is a thrill for me. I love helping people discover great products, places and experiences through ad space in one of the region’s premier magazines. I have sold cars, written for a variety of magazines, newspapers and businesses, and I have worked in various aspects of the retail environment. I understand the challenges of reaching out to today’s busy consumer.
2014 Rate Card PRICING Rate
Black & White
Black & White
Spot Color Option Added to Black and White Ad
Prices listed are per advertisement run. Complimentary ad design. 2 proofs maximum; $25 each additional.
PRIME POSITIONS 1-3x Rate
Inside Back Cover
Inside Front Cover
Across from Table of Contents
TIMELINE Issue (2014)
Ad Space Deadline
Ad Copy Deadline
Mar 21, 2014
Mar 28, 2014
Apr 25, 2014
May 23, 2014
May 30, 2014
Jun 27, 2014
July 25, 2014
Aug 1, 2014
Aug 29, 2014
Sep 26, 2014
Oct 3, 2014
Oct 31, 2014
Nov 28, 2014
Dec 5, 2014
Jan 5, 2015
Jan 23, 2015
Jan 30, 2015
Feb 27, 2015
2/3 Full Page
2.347” x 2.333”
4.861” x 2.333”
2.347” x 4.833”
7.375” x 2.333”
3.604” x 4.833”
4.861” x 4.833”
2.347” x 9.833”
7.375” x 4.833”
3.604” x 9.833”
4.861” x 7.333”
4.861” x 9.833”
7.375” x 9.833”
1/2” live copy area on edges and 1/4” bleed
8.375” x 10.875”
• High resolution PDFs & InDesign files preferred • Include graphics, fonts, and paper proof • No word or Publisher files • 300 dpi minimum • Output line screen 150 lpi • Must be CMYK or grayscale; no RGB
COMMUNITY CALENDAR calendar@RWmagazine.com