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october 2013

the makeover 4 Breast Cancer Survivors

Hopeful for the Future

Because of a Girl Named

Rachel Farkas, MD


Facing Breast Cancer with

courage & strength f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n

I :: october 2013


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PLATTER CHATTER: Avvino 8 FASHION FORWARD: Wearing White After Labor Day 11 SPECIAL FEATURE: Teens Living With Cancer


RESOLVE: A Four Part Series


FOR A GOOD CAUSE: ACS Making Strides






LEADING WOMAN: Dr. Lori Medeiros




ARTIST VIEW: Unmasking Abilities





QUEEN OF ARTS: Up Ghost and Personal


SPECIAL FEATURE: Dr. Rachel Farkas


RW INSPIRE 51 SPECIAL FEATURE: Breast Cancer Facts & Myths 56










LETTER FROM THE PUBLISHERS Cancer doesn’t care what age you are; it affects adults, children and even teenagers. “Teens Living with Cancer” is an organization formed by Lauren Spiker after losing her daughter Melissa to cancer at the tender age of 20. Upon seeing what her daughter went through, Lauren realized that teenagers tend to fall between cracks in the system, too old for pediatric medicine yet too young for adult medicine, it’s a virtual no man’s land. Read about “Teens Living With Cancer” on page [14].

“You gain strength, courage and confidence by every experience in which you really stop and look fear in the face.”-- Eleanor Roosevelt Breast cancer is one of the most common cancers among women in New York State. Each year in New York, over 14,000 women are diagnosed with breast cancer and almost 2,700 women die from the disease annually. It is estimated that one in eight women will develop breast cancer during her life. Our cover this month features Linda Argento. Linda, as many of you know is the sister of famed local artist Ramon Santiago. Linda, along with her husband Frank have always been big supporters of the Breast Cancer Coalition of Rochester(BCCR) donating pieces for their annual fundraiser, “An Artrageous Affair” every year. This year breast cancer hit close to home for the Argentos as Linda herself was diagnosed in the spring. With the love and support of her family and BCCR, Linda faced her diagnosis with courage and is now cancer free. Linda and her husband were chosen to be the honorary chairs of this year’s Artrageous Affair and we felt that she would be the perfect person to profile on our cover. Read her touching and personal story, written by her daughter Kristine on page [34]. Battling breast cancer is a very traumatic and stressful time in any woman’s life. So we decided to invite four breast cancer survivors to join us at Luxe Salon and Spa for a full day of treatments and pampering. Rona Stein, Dianne O’Connor, Mary Ventrella and Lynn Juliano enjoyed a fresh new look finished off with a fabulous outfit provided by Panache Vintage and Finer Consignment. Check out the photo spread and read their incredible stories starting on page [27].

Publishers Kelly Breuer Barbara McSpadden Editor-in-Chief

Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

For the past three years, Towpath Bike has sponsored a Ride/Walk to benefit The Breast Cancer Coalition. This year’s event will be held on October 13th at Mendon Ponds Park. We spoke to several participants from last year’s event and got their thoughts on why they ride and what participation means to them. Read their comments on page [22].

Graphic Design

What began as a message of love has now turned into a labor of love. Sarah Plasky took a simple concept and turned in into a thriving business that also helps raise money for many great causes. The company is Aquavation, read the story of how it began on page [20].

Jenn Bergin Madelaine Britt Kristine Bruneau Sarah Jane Clifford Ashley Cooper Rebecca Even Amanda Ghysel Joan Lincoln Amy Long Angella Luyk Allison O’Malley Nicole Shein Brandy White Whitbourne

Mark your calendars, grab your girlfriends and make plans to join us on November 3rd as we host our huge Ultimate Women’s Expo at Eastview Mall. Last year’s event at the Dome attracted over 4,000 attendees and we expect as many, if not more, to this year’s event. This free day-long event features over 175 vendors, great door prizes and live entertainment all day long including two incredible fashion shows, belly dancers, fencing and personal defense demos and more. Sincerely

Kelly & Barb ON OUR COVER... Conchita Linda Santiago Argento, stands beside her brother Ramon Santiago’s painting “Courage.” She’s a former elementary school teacher and real estate agent. For more than 10 years she was the director of the Ramon Santiago Studio. Linda holds a bachelor’s degree in Education and a master’s in Instructional Technology. Plus, she’s a breast cancer survivor. Linda, along with her husband Frank, are the Honorary Co-Chairs of this year’s Artrageous Affair to benefit the Breast Cancer Coalition of Rochester. Photography by Elton Photographic Group with hair by Tiffanie Prota of Salon Bella Vita, Pittsford and make-up by Ashley Knight from

Ashlee Bueg Megan LeMay


Chris Cove Photography Elton Photography Group Jeff Gerew Brandon Vick

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Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. The print magazines are distributed locally in over 350 locations and will be in your inbox electronically by the first week of every month. The publication is available free of charge.

Contact our home office 585.287.5362 1115 E. Main St, Box 60 I Rochester, NY 14609 Download our media kit at The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.



Captain Phillips- Oct. 11 The true story of Captain Richard Phillips and the 2009 hijacking by Somali pirates of the US-flagged MV Maersk Alabama, the first American cargo ship to be hijacked in two hundred years.

Machete Kills – Oct. 11 Machete is recruited by the US Government for a mission to battle his way through Mexico to take down a madman cartel leader and an eccentric billionaire arms dealer who has hatched a plan to spread war across the planet with a weapon in space. Machete takes on an army in an effort to dismantle a plan for global anarchy.

Escape Plan – Oct. 18 Ray Breslin (Stallone), the world’s foremost authority on structural security, agrees to take on one last job: breaking out of an ultra-secret, high-tech facility called “The Tomb.” But when he is wrongly imprisoned, he must recruit fellow inmate Emil Rottmayer (Schwarzenegger) to help devise a daring, nearly impossible plan to escape from the most protected and fortified prison ever built.

The Counselor – Oct. 25 Set in the Southwest, a respected lawyer thinks he can dip a toe into the drug business without getting sucked down. It is a bad decision and he tries his best to survive it and get out of a desperate situation.

OUT & ABOUT LUBIES FOR BOOBIES – October Throughout the month of October, Quaker Steak & Lube is supporting Breast Cancer Awareness Month with their “Lubies for Boobies” Campaign. “This year we really want to give back and show support for those suffering from breast cancer,” said Regional Marketing Director, Jatie Rapp. Quaker Steak & Lube locations in Rochester and Syracuse will be selling T-shirts and pink bracelets to help raise awareness and funds for cancer research. All proceeds and funds from the sale will go to the American Cancer Society. The goal of the campaign is to raise $20,000. For 100 years the American Cancer Society (ACS) has worked relentlessly to save lives and create a world with less cancer and more birthdays. Together with millions of our supporters worldwide, we’re helping people stay well, helping people get well, finding cures and fighting back against cancer. Show your support this October by becoming a member of “Lubies for Boobies” Get your T-shirt & bracelets at Quaker Steak & Lube, 2205 Buffalo Rd, starting in October. For more information visit our Facebook page, .


Please join us for the 20th annual Highland Breast Cancer Education Event on October 17, 2013 at the Hyatt Regency Rochester. This year’s theme, “Pampered in Pink,”, will create a warm and uplifting experience for all. Highlights of the evening include the inspirational speaker, Jennie Nash, and our Host, Ginny Ryan. There will also be hors d’oeuvres and cocktails, wine tastings, chair massages, reiki, and raffle opportunities to win spa treatments and overnight getaways. This special event raises funds for the Highland Breast Imaging Center so that it can provide essential breast cancer screenings for the uninsured. Over the years, thousands of women have received screening mammography at the Center thanks to the funds raised at this event. The Highland Breast Imaging Center is one of the region’s leading providers of advanced breast imaging services, and is committed to providing comprehensive and compassionate care. Consider becoming an event sponsor. Many community leaders, businesses, and organizations partner with us every year to educate, support and inspire women. Our best weapon against breast cancer is education, and we cannot fulfill our important mission without you. Last year, nearly 400 people attended the event and raised $62,000. If you wish to attend, tickets for the event are $60 or a table of ten can be purchased for $600. For more information visit

20th ANNIVERSARY OF THE WORLD’S LARGEST DISCO – November 30, 2013 Conesus Fest for Charity is proud to announce the 20th anniversary of The World’s Largest Disco presented by Univera Healthcare to be held on Saturday, November 30th, 2013 at the Buffalo Convention Center from 9PM to 1AM. The event features a mammoth 64,000 square foot dance floor, a concert size sound/light show and surprise appearances from celebrities from the era. Over 7,000 disco guests will dance the night away and sing along to their favorite songs from the 70’s disco era. The best part of the event (which was revived back in 1994 by its current promoter) is that 100% of the proceeds go to Camp Good Days and Special Times. The World’s Largest Disco was one of the first events ever held in the Buffalo Convention Center back in Sept of 1979. People came from all over the world to experience the event and hear the sounds of the world’s top disco DJs and musical acts including Gloria Gaynor and The Trammps. Fifteen years later in 1994, Dave Pietrowski approached the original promoters of the event and asked permission to use the name to hold a charity event. They agreed, and 1994 marked the official “rebirth” of the event. That year, 1800 people attended, and, as a result, the committee decided to make it an annual event. Attendance grew to 4,000 in 1995, 6,000 in 1996, and 11,000 in 1997. In 1998, based on feedback from guests and the Convention Center staff, it was agreed that a capacity of 7,000 was necessary for the safety and enjoyment of all. Since its inception, “The Disco” has donated over $3,250,000 to charity. Tickets are on sale now at Don’t delay, as this event has sold out for the past 15 years! For more information, visit

chatter ::platter

An Intimate Gem


By Nicole Shein | Photos by Brandon Vick


Deftly, the server uncorks the wine. She pours a tiny splash into the glass and swirls it by its stem, coating its inner surface with the wine. Only after each glass gets this treatment is the wine poured, the toasts made, and the meal begun. The process is known as “avvinare,” which means “to prepare the glass for wine,” and it is repeated around the table until every diner’s glass is properly primed. Avvino, the well-appointed Brighton restaurant that borrows its name from this Italian tradition, takes the same welcoming, reverent approach when it comes to service and food. On my recent visit, I was ushered to a rich blue banquette tucked in the corner of this intimate, swanky restaurant, just as a serving of Parker House rolls, baked in their own cunning little cast-iron skillet, was placed on the table. A slightly salty crust and soft, sweet interior characterized these rolls, which are baked to order and served with softened butter. It would have been easy for me to devour all of these, but luckily the next dish arrived to distract me. A tuna crudo combined sashimi-grade fish, toybox tomatoes, cucumber, fennel and avocado in a delightful melange of colors, textures and tastes. Finished with a horseradish foam which was curiously spicy but light, this starter woke up my taste buds with its inventive flavors and beautiful presentation. The tuna was meaty and firm, the fennel and cucumber crisply refreshing, and the avocado provided its signature richness. Avvino’s seared sea scallop dish was similarly layered with harmonizing flavors. In this entree, the sweetness of the scallops was underscored by a sweet corn puree, and contrasted with salty chunks of pancetta. The result was summery, succulent and simply luscious. The next dish, lobster brodo, came in two parts -- a dish of sweet, meaty lobster chunks atop a bed of caramelized Vidalia onions, fennel and roasted tomato, and a gorgeous, savory saffron broth which is poured over the lobster tableside. This presentation certainly whetted my expectations, which were met if not exceeded by the saffron broth’s depth and the decadent flavor of the lobster. Given its sophisticated presentation and absolutely sublime taste, this dish, out of all the delicious things I tried, seemed to stand as a metaphor for the Avvino experience itself. Although the bar was set high by the lobster brodo, my next dish of ricotta cavatelli easily cleared it. Homemade pasta, perfectly cooked, was paired with osso buco and a bright, vibrant sauce made with white wine and chicken stock. Quite possibly the most tender meat I’ve ever eaten, the veal’s richness was tempered by the piquant addition of olives and preserved lemons. Fans of lamb will appreciate Avvino’s take on rack of lamb, wherein the meat’s earthiness is matched by a complex, herbal pasta made with porcini mushrooms. Minted peas were tender but still bright green, a traditional and fitting side dish for the tender lamb chops. I ended my meal with a budino, or pudding, of salted caramel. This was a creamy indulgence, a classic yin-yang contrast of sweet and salt flavors. Orange biscotti crumbs, a whole biscotti, and toasted crushed hazelnuts made a fantastic addition to the sumptuous salted caramel dessert. Avvino’s approach to fine dining, says Chef Brian Antinore, is “an amalgam of what’s happening in the world today. It’s whatever looks good at the market.” This philosophy leads to seasonal menus, so look for upcoming offerings to reflect the cooler temperatures and burgeoning harvest. Personally, I can’t wait to head back to this intimate gem of a restaurant to taste the next innovations in fine dining, and to watch the server swirl wine in my glass. Avvino 2541 Monroe Avenue | Rochester, NY 14618 | 585.270.5229 :: october 2013




Where Did That Pesky

“No White after Labor Day Rule”


Come From

fect, my best guess is that it had to do with snobbery in the late 1800s and early 1900s. The wives of the super-rich ruled high society with an iron fist after the Civil War. As more and more people became millionaires, it was difficult to tell the difference between old money, respectable families, and those who only had vulgar new money.   By the 1880’s, in order to tell who was acceptable and who wasn’t, the women who were already “in” felt it necessary to create dozens of fashion rules that everyone in the know had to follow. This way, if a woman showed up at the opera in a dress that cost more than most Americans made in a year, but had the wrong sleeve length, other women would know not to give her the time of day.

By Joan Lincoln The post–Labor Day moratorium on white clothing and accessories has long ranked among etiquette hard-liners’ most sacred rules. But ask your average etiquette expert how that rule came to be, and chances are that even she couldn’t explain it. So why aren’t we supposed to wear white after Labor Day? One common explanation is practical. For centuries, wearing white in the summer was simply a way to stay cool — like changing your dinner menu or putting slipcovers on the furniture. Not only was there no airconditioning, but people did not go around in T shirts and halter tops. They wore what we would now consider fairly formal clothes. In addition, white is of a lighter weight. How to wear white year round: Every wardrobe needs that classic white mens shirt, T-shirt, and tank.  These items are essential to create that classic polished, professional outfit. Introduce white in a more seasonal fabric, so stash the linens and cottons and bring out the white leather! Fall is about getting back to work and back to school, and your clothing should reflect the seasonable vibe. This time of year is all about “toughening up” clothes. While no one is completely sure exactly when or why this fashion rule came into ef-

Not wearing white outside the summer months was another one of these silly rules. White was for weddings and resort wear, not dinner parties in the fall. Of course it could get extremely hot in September, and wearing white might make the most sense, but if you wanted to be appropriately attired, you just did not do it. Labor Day became a federal holiday in 1894, and society eventually adopted it as the natural endpoint for summer fashion. Not everyone followed this rule. Even some socialites continued to buck the trend, most famously Coco Chanel, who wore white year-round. But even though the rule was originally enforced by only a few hundred women, over the decades it trickled down to everyone else. By the 1950s, women’s magazines made it clear to middle class America: white clothing came out on Memorial Day and went away on Labor Day. These days the fashion world is much more relaxed about what colors to wear and when, but every year you will still hear people say that white after Labor Day is unacceptable. Fashion designers and runways every season are filled with extraordinary fashion must-haves in every shade of white.  Coco Chanel wore a white suit after Labor Day in the late 1960’s, giving the green light to adorn ourselves in the purest of modern dress shades.  Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. She can also be heard Thursday mornings during Wake Up With Tony on WARM 101.3 discussing all of the latest fashion trends and styles.

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feature ::special 14

>>>Because of a Girl Named >>> By Ashley Cooper | Photo by Jeff Gerew

October 2013 ::

Melissa’s plans were quelled when, at just seventeen years of age, she was diagnosed with Myelodysplasia, a rare malignancy affecting the bone marrow. Soon, she would be receiving transfusions, undergoing weekly blood tests and intensive therapies. She dealt with the difficulty of an uncertain treatment protocol and the fear of what was ahead while still graduating 4th in her class of nearly 400 students. Through every bout of treatment, Melissa, never bereft of determination, fully intended to continue life as normally and undisrupted as possible. On July 28, 1998, Melissa began chemotherapy, postponing by default her entrance to UPenn. However, she did enroll in the University of Rochester, managing to maintain at 4.0 GPA while undergoing treatment. After exhausting all other treatment options with no success, it became evident that a bone marrow transplant was necessary. Initially, Melissa responded well to the bone marrow transplant, in spite of the fact that her donor was not a perfect match. In the subsequent months, she began to suffer dramatic complications, but was nevertheless determined to make it to Penn. Shortly before making the pilgrimage to Philadelphia, Melissa discovered, via a bone marrow biopsy, that she had relapsed. With grace and fortitude, Melissa realized that her time left on earth was limited. When doctors advised against continuing her education at UPenn, saying she would likely only be able to stay a week or two, Melissa was even more intent on going. She said, “If I don’t go now, I never will.” By January of 2000, Melissa was settled in her dorm room at UPenn, ready to take on the spring semester. According to her mother, Lauren Spiker, “she was almost a normal college kid” in spite of the fact that she was still receiving experimental treatment in between classes. After eight weeks as a college student, it was time for Melissa to return home and spend time with her family as her health continued to decline. “It was at that point that she made, what I think, was a very courageous decision,” said Spiker. “She was offered palliative therapy…she opted for quality of life verses quantity.”

For three months, Melissa lived her life to the fullest. According to Spiker, “It was important for her to stay living, to take every day she was given.” In a brief amount of time, she visited the Grand Canyon, took a trip in a hot air balloon and enrolled in a pottery class at the Memorial Art Gallery. Just three nights before her untimely passing in June of 2000, Melissa, though weary and weakened, “had a keen sense of herself and others around her,” engaged in a significant moment with her mother, who had never left her side in the two year battle. “I told her, ‘I’m very proud of how you’ve lived your life’ and I thanked her for all she had taught me”, recalled Spiker. “Her response was profoundly insightful. ‘A lot of people say those kinds of things to me but I’m not sure that everyone will do anything differently because of it, she said. ‘Promise me,’ she continued,’ that if you’ve learned anything from me through all of this that you’ll do something with it. Something to make a difference - to make things better.’ Melissa died three nights later…and now I had to figure out exactly what had I learned from my daughter and how would I use it.” In her quest to share Melissa’s legacy with the world, Spiker reflected on how her daughter had lived her life. At that time, there were no resources that met Melissa’s needs as a teenager and Spiker witnessed first-hand the trials of being a teen living with cancer. Yet, Melissa somehow knew how to find meaning and purpose in her life. “She kept on living even when she was dying,” said Spiker. “Our teenagers fall into this very difficult gap between pediatric medicine and adult medicine, that’s how our health care systems are set up,” said Spiker. “They’re no longer children, but not yet fully-developed adults, so they fall into this no man’s land. From a psychological, social and emotional perspective, there were no resources. From the medical perspective, our kids fare the worst…it’s really tough to be a teen with cancer.” Thus, the birth of Melissa’s Living Legacy had ensued. Spiker was determined to fulfill her promise to her daughter and find a way to address the unique needs of teenagers and their families affected by cancer. The first project on Spiker’s list was to create a website that appealed to teenagers and could also be a place where they could connect with one another, share their thoughts, feelings and ideas and also research information regarding their illness. When Dr. Archie Bleyer, the Chair of the Children’s Oncology Group, approached Spiker with a desire to collaborate, Melissa’s Living Legacy maximized

its outreach to teens on a national and even global scale. While doctors like Bleyer were inspecting the cause of the poor prognosis of adolescents and young adults with cancer, Spiker, through Melissa’s Living Legacy was meeting the psychosocial needs of those adolescents and young adults.


At the brink of her teenage years, Rochester native Melissa Sengbusch was preparing for a bright future ahead. She had been accepted to the University of Pennsylvania, the prestigious Ivy League institution which she viewed as the gateway to a rewarding career in advanced nursing. Intelligent, talented and good-natured, the brown-eyed beauty was well-loved by many in her community.


>>> Melissa… While Melissa’s Living Legacy serves teens globally, Teens Living With Cancer (TLC) is a local peer-support branch of the nonprofit organization. Spiker, after years of, what she calls “begging and borrowing,” was finally able to have a fun and vibrant space reserved for TLC in the Al Sigl building where they meet on a weekly basis with the Rochester area teens. Colorful yet cozy, the new space is designed to make teens feel as comfortable and normal as possible. There is even a room for parents to meet together while they’re children are going about their weekly activities, which may include visiting their friends receiving treatment at Strong, having a game or movie night, or shooting hoops in the gymnasium. Spiker says the greatest benefit of being a local organization is that TLC is there for the teens from the point of diagnosis, in and out of schooling, all the way to remission and beyond. The greatest gift that TLC provides adolescents is a supportive environment to establish lasting relationships with others that are encountering the same trials. Teens, along with their families and friends, are given the tools they need to cope with their illnesses. According to Spiker, “When kids get together at TLC, they build bonds that they could never forge anywhere else…the magic happens here….it happens when you realize you’re not alone.” There is no question that Spiker is carrying out her daughter’s legacy in stride, certainly “making things better” for this special demographic so often overlooked. TLC sponsors other fun activities for members with the efforts of event coordinator, Leah Shearer, a two-time cancer survivor. Most recently, the teens embarked on an outdoor adventure in the Adirondacks. A fantastic fundraising weekend is on the horizon this October as well! On the evening of October 12, “Journeys, the 12th Annual Celebration of Living” will take place at Temple B’rith Kodesh. The teens are even now preparing a production to creatively express their stories at the gala. The following morning, the teens and supporters will be ready to run at the “Bandana Bolt”—a 5K that will occur at Seneca Park. For more information, visit :: october 2013


solve: ::re

This is the first in a recurring series of articles dealing with domestic violence

What do men have to do with it? By: Alli O’Malley

I love men. It’s true. And when I stop to think about it, quite honestly, it surprises me. I have many reasons not to love men. First, I work in human services, with domestic violence and sexual assault, and personally, I’ve endured more than my share of abuse from men. Most of my adult life, I did not love men. I was afraid of them and angry at them, though I rarely showed it. Sure, I’ve occasionally uttered, “Ugh, MEN!” , but I’ve never been outwardly bitter or a “man hater.” Instead, I hid my pain and anger. Sometimes I hid behind assertiveness. My former male boss used to affectionately call me “the dragon lady.” Sometimes I hid behind kindness and laughter. But I always hid. Why? Because, I thought I was safe behind the mask. Women’s safety in America is a big deal. Even if you’ve never been abused by a man, you’ve gotten the message that you should be wary. We’re taught from our youngest age to be afraid of the boogie man. As we grow up, we learn how our manner of dress can be perceived by men as provocative and to choose accordingly “or else.” We are coached to go out in groups, not to walk alone in the dark. What all these messages tell us is that we’re not safe with men. Most of the time, we’re told to beware of strangers, guys we don’t know; but the sad truth is women are at greatest risk with guys we do know, the ones we let into our inner circle. October is Domestic Violence Awareness Month. It may surprise you to learn that the least safe place for a woman in America is her own home. Domestic violence is a crime and a public health crisis.

According to the Centers for Disease Control and Prevention, an average of three American women die every day at the hands of their intimate partner. Further, one-in-three American women will experience domestic violence in her lifetime. All women regardless of income, race, education level or creed are potential victims. While domestic violence is most often reported in terms of homicide or physical injury, other health and social consequences include depression, substance abuse, mental and physical illness, homelessness, and poverty. Yes, domestic violence is a contributing cause of poverty for women; as well as an experience of many women living in poverty. Domestic violence in America came to light in the 1960’s. As the women’s liberation movement emerged, courageous women who were victims of men’s abuse came forward with their secret. Women rallied around their sisters. They started hotlines, established shelters, organized services and demanded accountability for male perpetrators. Of all the extraordinary things women have accomplished in this movement, I believe we made one monumental, completely unintentional, and innately feminine mistake. By embracing domestic violence as our own, we took responsibility for it and deflected responsibility from men. As we fought for equality, we declared “no more” and we dismissed men from the conversation. We knew men were the culprits. They knew it too. It was a bitter pill to swallow. On my own journey of healing, I did very much the same thing. I devoted myself to breaking the cycle of violence in my life. I relied on

myself and women in my life for support. If an Amazon island had existed, I would have taken up residence. I knew only one thing then. I felt safe with women and though I could not avoid men completely, they could not be trusted. Enter the good guys. I met a merry band of men at work when I was getting divorced. I traveled with them on business trips; we hung out at happy hour and played sports together. I enjoyed their company and much to my surprise these men cared about me. In fact, these men were genuinely protective of me, even when I needed protection from myself. Sure, there were flirtations from time to time, but I never felt threatened. This was a new experience and it forced me to confront my latent anger and fear.

I can say that I love men now (and mean it) because after years of carrying pain and anger, I forgave the men who hurt me. I didn’t let them off the hook. I set myself free. It was the single hardest thing I have ever done and it changed my life. I carefully invited new men back into my inner circle and they helped me see how pain and anger holds them hostage too. The commonality of our pain and fear helped me find compassion. We live in a world where anger and hurt dominate our hearts and minds. Men and women do not need to stand in opposition on domestic violence, we need to stand together. Why will men help? Because, despite popular belief, ending domestic violence does not threaten men or masculinity; any man will tell you that only insecure men use violence against women to prove their virility. Everyone wins when violence ends.

It is time for woman-kind to confront our fear and anger and invite men to help end domestic violence. After nearly 50 years of trying to solve this problem ourselves, nearly 1,200 US women are still dying every year. It has to stop.

Most guys are good guys, let’s give them credit. We need a grassroots movement to end domestic violence and everyone is invited. Start the conversation today. For ideas, go to and click on Stand Up Guys.

What do men have to do with domestic violence? Virtually everything. Most men are not perpetrators, but all men swallowed the bitter pill years ago. It’s time to ask the good guys to join our call for accountability. Inviting men to engage with us is essential, because men have the inside scoop on men and can hold each other accountable in ways women cannot.

Alli O’Malley is a domestic violence survivor and passionate advocate for the cause; she is Executive Director of Resolve of Greater Rochester, Inc., and is currently serving as Chair of the Rochester/Monroe County Domestic Violence Consortium. She invites your feedback at safejourney@

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cause ::for A GOOD

Making Strides Against Breast Cancer By Ashley Cooper

Even those who tend to view life via rose-colored glasses might think they’re daft seeing all in pink lately. We all are seeing and thinking a little more pink these days…and for good reason! Since the inception of National Breast Cancer Awareness Month over 25 years ago, we’ve made significant strides in the way of opening a national dialogue, in drawing attention toward statistics and increasing public education toward this disease that affects the lives of one in eight women every year. The American Cancer Society (ACS) not only celebrates this newfound heightened awareness, but continues to press on in the mission to achieve breakthroughs in breast cancer research with its “Making Strides Against Breast Cancer” campaign. The campaign is a nationwide series of walks with an objective to raise as many funds possible to not only attribute to advancements in research and to provide resources for low-income families, but to one day eradicate breast cancer altogether. Approximately 270 walks occur each year across the country having attracted 8 million walkers in participation since 1993. The first “Making Strides” event took place in Boston in 1984 under the initiation of breast cancer survivor Margery “Margie” Gould Rath. Margie’s goal was to raise money for the ACS through a “move-alonga-ton.” The event boasted of 200 participants, inspiring a cross-city movement. By 1993, the event had become nationally-recognized and had spread to Manchester, New Hampshire, drawing in some 4,000 walkers. Sadly, Margie Rath lost her battle to breast cancer in 2001, but her vision has been shared with almost 300 communities nationwide today and continues to be one of the most profound charitable movements in the war on cancer. Today, the 3-5 mile walk has collected over $460 million for the ACS. Breast cancer is the most common cancer that affects women every year and follows lung cancer in being the leading cause of death.

It is estimated that in the United States, almost 40,000 people die annually from breast cancer. According to www.breastcancer.lifetips. com, “The average five-year survival rate for breast cancer patients is between 81% and 86%, depending on the woman’s age. But with early detection, the odds of surviving breast cancer are closer to 96%.” While it’s true that death rates have steadily declined over the years, the greater chance of survival is contingent upon how early the disease is caught. Routine mammograms and self-breast exams are the most foolproof methods of early detection. Because of its prevalence, the ACS invests more into breast cancer than in any other cancer type. They are accessible to virtually every community in the United States, providing free resources for families to utilize. 1 and 2 women diagnosed with breast cancer are affiliated with the programs the American Cancer Society offers. The American Cancer Society has also helped over 4 million women nationwide achieve precautionary screenings. On October 20, over 350 teams and nearly 2000 participants will attend the Rochester chapter of the “Making Strides” walk at Frontier Field. So far, Rochester has raised over $40k and counting this year alone. The 2013 sponsors include Carestream, Borg and Ide Imaging, Waterloo Premium Outlets, Rochester General, Excellus, NSUT and your very own Rochester Woman Magazine. There are many opportunities to get involved, whether you’d like to be a walker, a team leader, a sponsor or a volunteer! To find out how you can help, visit This year, the ACS will celebrate its 100th year as a leader in the fight against cancer. What better way to celebrate making strides than to make your own strides on Frontier Field this October?

matters ::local business

Changing Lives

with the Message ON the Bottle Sarah Plasky’s dynamic cause-related marketing company Aquavation began with love…and it shows. “This was the original,” said Plasky, plucking a well-worn, black, plastic water bottle from her re-usable bag during our interview and placing it on the table. “This is how it began.” The bottle had faded messages written on it in silver marker: “You can do it!” “We love you.” Plasky made it for her husband Mark Sachdev several years ago as a motivational gift to carry with him as he biked in the notoriously grueling Highlander Cycle Tour. The bottle gave Sachdev the push he needed to climb heights of 11,000 feet on his bike while he raised money for charity and Plasky an idea: why not create a high quality water bottle that could give back to others? “We all need to buy gifts,” Plasky said. “What’s more meaningful than a personalized gift that gives?” In 2009 Plasky, who has a degree in economics from Nazareth College and an MBA from the University of Rochester’s Simon School of Business, embarked on a full-time year of creating that perfect water bottle that would not only be good for the environment, but beautiful to look at and amazing enough to give as a gift. “It is the hardest process to take something that’s an idea and turn it into a product,” said Plasky, who was the former Director of Digital Marketing and Innovation for the Global Services Division of Xerox. “But I surrounded myself with great minds.” Her parents, Joe and Sue Plasky, moved in with she and Mark for a year from their home in North Carolina (where Sarah was raised) to help. “My family jumps right in,” Plasky said. “The bite to be involved in charitable giving comes from my family.” Her father, a retired DuPont engineer, provided invaluable guidance and her mother, who was then battling non-Hodgkin’s lymphoma and is currently battling breast cancer, provided the motivation to make the product as pure and safe as possible. Their start-up phase had them working to create a signature reusable bottle from scratch and building proprietary software that individuals could use to create their own personalized bottles online. The physical bottle turned out to be a 22 ounce reusable and recyclable BPA-Free squeezable bottles featuring a leak-proof, removable gasket; removable wristlet; professional image quality with vibrant colors; and a textured label for grip and insulation. But, the bottle message of the bottle is what took Aquavation to an entirely differently level. Aquavation became and remains the only “product with a purpose” company allowing users to not

only create one-of-a-kind reusable water bottle, but tie that water bottle to a charity. After a customer creates a bottle online, they can select a charity partner to receive 20% of their purchase. Aquavation has about seventy charity partners that represent not-for-profits all over the country and Rochester region, including: the American Red Cross; Camp Good Days and Special Times; Golisano Children’s Hospital at Strong; Lollypop Farm; Pets for Patriots; Rochester Childfirst Network; and Warrior SALUTE. It is also charity partners with fifty national chapters of Girls on the Run. The list of charity partners is constantly growing, as is the level of custom fundraising Plasky is now able to provide to them. “Sarah’s innovative, imaginative and creative,” said Patricia Miller, Director of Development at Mercy Flight Central, one of Aquavation’s charity partners. “She’s always thinking of new ways to include the product with events we’re doing.” In addition to being a charity customers can select to support when they create their bottle, Plasky has created special bottles for events Mercy Flight has held, like their annual golf tournament, Tour de Flight bicycling event and their recent, ‘Walk in the Park.’ “An Aquavation bottle is a great takeaway gift and reminder of an event,” Miller said. “It’s not a trinket that’s going to get thrown away or stuffed in a drawer. It’s something special and tangible for donors.”Brian Wirth, Executive Director of CURE Childhood Cancer Association, is another local not-for-profit leader Plasky regularly supports. “Sarah wants the organizations that partner with her to be successful and make money so they can help people in the community,” Wirth said. “She knows how important the not-for-profit sector is in Rochester and her dedication is heartfelt.” The causes Aquavation supports – both large and small – are what keep Plasky both grounded and searching for new ways to use her product for good. She sees each Aquavation bottle that is ordered and the stories behind them – a Mom making one to send to kindergarten with her “baby,” a child making one to send to Afghanistan with his photo on it for his active-duty Dad; a friend making one to support a friend battling cancer. “I have more joy and sadness in one day than I ever had in my life before this,” said Plasky, who in April 2013 was named one of the nation’s top 50 “Eco Innovators” by USA Today’s Green Living magazine for helping make the earth a better place with her bottles. The black plastic water bottle she wrote on years ago has evolved tremendously, but the message is the same: we are all in this race together. For more information on Aquavation and to create your own bottle-with-a-purpose online visit

By Caurie Putnam | Photo by Jeff Gerew

::in her own


• 22

Why We Ride

October 2013 ::

::in her own

All proceeds from the ride will go to the Breast Cancer Coalition of Rochester. With one in every eight women in the US getting breast cancer in her lifetime, most people have a close friend or family member affected by the disease. The goal of the Breast Cancer Ride is not only to raise funds for breast cancer research, but to unite local communities in the effort to raise awareness of the importance of breast health in a fun, supportive environment.

Kitty Van Bortel

I have participated in the Towpath Bike Breast Cancer Ride for two years now. This was the first breast cancer bike ride that

I had heard of and I love to ride, so I not only participated in the ride, I became a sponsor as well.

My life was touched by breast cancer seven years ago when I was diagnosed, but now I can proudly say that I am a survivor. It is important to me to not only raise money, but also awareness so that others who are going through the same thing can get help and support when they need it.

Rochester Woman Magazine contacted some of the riders from last year’s ride to get their impressions of why they ride and what they take away from this event. Here are some of their responses:

Without a doubt, my favorite part of the event is giving away the door prizes at the end of the ride and seeing the joy on everyone’s faces. Of course, riding with my friends makes this just a wonderful experience. It’s always fun seeing all the people dressed in fun pink outfits, especially all the men dressed in pink, that’s not a site you see every day!

Nathan Harper

I think everyone should come out and ride because it is so much fun and a really great cause.

Last year was the first organized ride for me. What started out as a way of challenging myself, quickly turned into a father-daughter ride.  After all, that’s who I ride for, my daughter Rhiannon. She was the head designer of my bike and rode along as the trailer.  She even wanted to decorate our helmets! There is cancer on both sides of the family, but there is breast cancer on my wife’s side.  That is one thing I hope my daughter and my son (men can get breast cancer too) never have to go thru in their lifetimes. As I said, last year was my very first participating in an organized ride.  It was just an awesome feeling to see that many people out supporting a great cause.  That had to be one of the best memories of the day.  But my most special memory was spending an incredible day with my daughter on a nice bike ride. Anyone should consider participating in this ride because not only is it a great event, but it really is a beautiful and challenging ride, especially if you bring friends or family to share it with.


On October 13th 2013, Towpath Bike, in conjunction with VanBortel Ford & Subaru, is hosting their 3rd Annual Breast Cancer Ride, featuring 10- , 25-mile and 50-mile family-friendly group rides.

Barbara Pudiak

I have participated in the ride every year. I have been doing charity rides for a long time, so when the Towpath Breast Cancer ride came along I was very happy to take part. My mom and my aunt both died from breast cancer. I was diagnosed in 2009 and surgically treated early 2010. Cycling was a big part of my focus and recovery since I was signed up to compete in my first Ironman, the Lake Placid Ironman that July. Participating in the breast cancer ride reminds me that breast cancer is not a death sentence. It is a challenge and we have a lot of tools today to help us with that challenge. The support we share during the ride is the same type of support available to us while going through our breast cancer journey. It’s not always fun, and it’s not pretty, but we can get though it. You meet some special people that become friends for the rest of your life.  There are many good reasons to ride for breast cancer. It’s fun, there is great support, and you meet other survivors and share stories. The best reason though, I think is the empowerment you get from doing something you are not sure you can do. And then, when you have completed it, you are stronger, mentally. And that is a great feeling. 

woman ::leading

A Passionate Advocate for Women’s Health By Jenn Bergin | Photo by Jeff Blackman, Courtesy of Rochester General Hospital The mission of the Rochester General Hospital (RGH) Breast Center is to provide up-to-date care that is tailored to each woman’s particular circumstance, says Dr. Lori Medeiros. As Medical Director of the RGH Breast Center since 2009, Dr. Medeiros is devoted to the specialty and is a passionate advocate for women’s health.

role is to help navigate patients through various appointments and transitions in treatment. All work collaboratively with many private radiology, oncology and primary care physicians to keep each patient’s healthcare team involved and up to date. Dr. Medeiros offers advice for women facing a breast cancer diagnosis.

side,” says Medeiros. “Sometimes as physicians who specialize in a given field, we get so used to speaking about breast cancer that we forget that for most women it’s the first time they have ever really thought about or even heard many of the terms and options. I try to remember that it’s the first time - every time.”

“We believe there is a real benefit in making certain that each patient is a true partner in her healthcare decisions,” she says.

“Take a deep breath and realize there have been many wonderful improvements in our treatment of breast cancer that have allowed us to be able to minimize the impact on your life while still getting you the best treatment possible,” she says.

In addition to caring for her patients, Medeiros is also devoted to the care of her own young family. While she considers herself lucky to have a husband who stays home with their three boys (ages 5, 3, and 18-months old) it’s definitely still a challenge, she says. “I try to prioritize their events to be sure I am there to see their school parties and those things,” she says. “Our weekends are pretty much devoted to the Children’s Museum!”

This includes individual focus on a host of factors, including personal preferences, cosmetic issues, time commitments, and emotional/spiritual/ religious considerations. “With modern advancements, there are often many different paths towards the goal of curing cancer and we try to involve the woman in as many choices as possible,” she says. Dr. Medeiros encourages a multidisciplinary, collaborative approach to care, in which communication between specialists is a key component - and she commends her committed and hardworking team at the RGH Breast Center. The team meets weekly to discuss difficult or challenging cases. During those discussions, they consider patients who might benefit from new or ongoing clinical trials at the national level and make decisions on the use of specialized testing to help direct individualized care. Each patient visit is carefully planned in advance, allowing more time for faceto-face discussions. In addition, Medeiros also hired nurse navigator Andrea Calloway - the first certified breast navigator in the area, and a breast cancer survivor herself. Her

While a healthcare team can manage the medical aspects of treatment, it’s important that each patient also strives to take care of herself and embraces the support of family and friends, says Medeiros. “Make sure to keep your routine as normal as possible. Getting enough sleep - so that you’re able to focus, understand and deal with the many challenges on the road to recovery - is essential,” she says. “Try to minimize big lifestyle changes around the time of your diagnosis, such as dietary changes and other similar things. Although they may be useful in the long run as part of a healthy lifestyle, they may also cause a significant amount of stress right at the time when you need to minimize it.” Her compassionate and conscious patient-centered approach to care is inspired by personal experiences with cancer in her own family. “I have been fortunate - and unfortunate - enough to be dealing with a lot of cancer in my own family. While it is not a road I would ever recommend it did give me insight into how it feels on the other

Medeiros understands that a cancer diagnosis and treatment affect so many aspects of a woman’s life, and subsequently - her entire family, as well. “Often women need an advocate who understands what’s going on and how it feels to worry about your kids and their future,” she says. “The opportunity to provide that comfort and understanding is very satisfying.” On a bulletin board in her office, she keeps a Christmas card received from a young patient – a mother with five children, who endured a difficult cancer that was successfully treated. Moments like these help to inspire and motivate her, says Medeiros. “That’s what we are all in here to accomplish - to get these women and their families back to their lives as much as we possibly can.”

the 13th Annual

Lives Touched,LivesCelebrated October 23, 2013 7:00 – 9:00 pm FREE!





The evening will begin with a short candlelit walk through the Artwalk district, followed by reflective readings, led by Melanie Duguid-May, Ph.D. tributes and music by Lisa Winter Breast Cancer Coalition, 840 University Avenue.

Breast Cancer Coalition of Rochester


The Makeover

When a woman is diagnosed with breast cancer it changes her life forever. Rochester Woman Magazine decided to do something special for four local women who proudly call themselves survivors. We invited the women to join us at Luxe Salon and Spa for a day of pampering and relaxation. The results, as you will see, were remarkable. The women all enjoyed themselves and looked fabulous for their photo debut at the end of the day. :: october 2013


Survivor, 4 years



Mary Vantrella

My cancer was diagnosed in May 2009 after a routine MRI, which I was having annually due to family history. After my husband Jim and I had a good cry, my first thought was, “OK, lets get this taken care of.” We waited a few days to tell the kids: Anthony, 21, Nicholas, 18 and Amanda, 15, along with the rest of our family and friends. That was one of the hardest things to do because we just had lost my mom to breast cancer on January 6, 2008, which just happens to be my birthday.

talk to someone going through what you are going through.

I was very fortunate ...after having bilateral mastectomy with reconstruction, I didn’t need further treatments. My family and friends were the biggest part of the coping. I found comfort being with them and talking about it.

By working as a mammographer at Elizabeth Wende Breast Care, I feel fortunate to be able to talk to women who have just found out. I explain to them...I’m a survivor and it’s a long, tough road for about a year but with support from family and friends, you can do it.

My biggest inspirations to continue the fight were my husband, my kids, family, friends and co-workers. Everyone was so supportive; each night for about six weeks there was a hot dinner at the house. Wow did my husband enjoy that. Another inspiration was the time I met Julie at Dr. Vega’s office; she was newly diagnosed.

The year after my mom was diagnosed, October 2000, I would walk in ‘Making Strides’ with my co-workers from Elizabeth Wende Breast Care. Now I work the survivor tent handing out pink roses. My favorite Strides moment is when a survivor comes up to receive a rose and they tell me how many years it’s been, wow, that’s an inspiration to me.

Making Strides brings a community together and helps raise money for research and provides mammograms to women who can’t otherwise afford to have them.

We started a support group called, “The Pink Ladies”. We started meeting once a month for support and as the months went on more ladies joined the group. It’s nice to get together and

At the Spa Mary Ventrella “no holds bar” attitude really inspired her complete make-over and her designer dress. Christie Torres, esthetician, performed an Aveda Anti-Aging Facial to bring her natural glow back to her skin. Marissa Sansone was particular about her manicure and pedicure because of the OPI color they chose “I’m not really a waitress.” Tiffany Lynn Herman, hair stylist highlighted her hair to brighten her face and features. Make-up artist, Therese Oaks gave her a glamorous look to really give the “wow” look with the dress.


October 2013 ::

My name is Rona Stein. I was born and raised in Rochester. I have one daughter named Amy. She is married to Peter. I could not have asked for a better son-in-law. They have a son, Ben who is eight and the light of my life. I have been with my boyfriend for almost 20 years. Two years ago, I retired from Citizens Bank after 38 years. For fun, I went to clown school and am a member of Grease Paint Alley Clowns. I volunteer on a weekly basis for the American Cancer Society as a Cancer Resource Volunteer at Highland Hospitals Infusion Center. Travelling is one of my favorite hobbies.  I have stayed overnight in a city of every letter of the alphabet but “Q”. In 1981, while on a family vacation in Maine, I found a lump in my left breast.  I waited until we came home to call my doctor. After seeing the doctor I told my husband what was going on. Since I did not have a family history of breast cancer, I felt I did not have to worry. I had a mammogram, but I still was not worried. I followed the mammogram up with a surgical biopsy. The surgeon called me on my 35th birthday to give me the results.  He explained to me that my biopsy was positive for breast cancer.  I elected to have a lumpectomy.  I remember my father asking me what my prognosis was. I told him that I told my doctor that my prognosis was going to be good. That has been my attitude throughout this whole journey. After surgery, I had 22 chemo treatments over nine months. My treatments weren’t too bad to handle. My hair did get really thin. One day I was crying about losing my hair, when my then eight-year-old daughter came up to me and said, “Don’t cry Mommy your hair will come back and poor Daddy’s won’t.” That really changed the mood. When I turned 40 and reached the magic five year mark, we all thought that this cancer journey was behind us, but nine months later I found a lump in my right breast. I underwent another lumpectomy, six weeks of radiation and eight

chemo treatments. This time I did not lose my hair, but I was sick from the chemo. Still, I knew I would recover from this set back. Three years later, another lump was found in my routine yearly mammogram. This time I had both my breasts removed and reconstructive surgery. I did not have to have any follow up treatments. My attitude through all of this is, once you are dealt cards, you cannot put them back into the deck. You have to play out the hand. I am so grateful for so many things. I got to see my daughter have her Bat Mitzvah. I was at her graduation from high school and college. I walked her down the aisle when she got married. I got to hold my grandson and make many memories with him. After my cancer, I got divorced and then met a wonderful man. I am enjoying life and have a lot more living to do. I have been walking in the ‘Making Strides’ Walk for about 15 years. I usually walk with my family and very close friends. There are about 12 people on my team.  My favorite moment of the walk is the same every year. Seeing the sea for pink walking up hill on Main Street gives me a chill every time. I have traveled around the world, but this is still my favorite sight. Look for me at this year’s walk. I’ll be the one with 32 pink ribbons on the back of my sweatshirt and the saying “32 YEAR SURVIVOR”.

At the Spa Rona Stein’s revitalizing facial was performed by Melanie Kingston using Guinot skincare which really helped moisturize her skin. Maggie Patasin performed her manicure and pedicure using Dani and OPI products. Marissa Sansone shaped her hair to give her a more modern look. The esthetician and makeup artist Therese Oaks completed her transformation using Too Face makeup.


Survivor, 32 Years


Rona Stein

Survivor, 14 Years



Diane O’Connor

My name is Diane O’Connor; I’m originally from Syracuse and now live in Honeoye. I’ve worked for Xerox Corporation for 36 years; my current position is Vice President, Environment, Health, Safety and Sustainability. I enjoy golfing, kayaking, walking/hiking, reading mystery-thriller novels (Janet Evanovich, James Patterson and John Sandford), solving Sudoku puzzles and traveling.   In 1999, I was diagnosed during my routine annual mammogram with stage 1 cancer. My first thoughts were of disbelief: how could this happen to me? However, I quickly moved to thoughts of thanks - thankful that I was diligent in getting my annual mammograms and that the cancer was found in an early stage and treatable.  The hardest person to tell was my mother, who was 87 at the time; my two sisters and I explained the diagnosis and the treatment plan. She handled it extremely well - the strongest of us all. I was aggressive in my treatment choices and ultimately had three surgeries and went through six months of chemo. There are many things that change when you’ve been diagnosed with breast cancer - for example, you end up learning more about a topic you never wanted to know anything about than you ever thought you could; you also discover how many other people have been affected by the disease either personally or through family and friends; some times it feels like everyone you run into knows someone who’s experienced it. You also find out how important your family, friends and support

At the Spa Diane O’Connor started her spa day with a Luxe signature facial using Aveda products. Terry Hynes, nail tech made her feet and hands feel great as well as look great. Maggie Patasin put 8-10 foils in her hair to give a warmer blonde look. Once again Therese Oaks did her makeup using warm and natural colors. What an amazing look.


October 2013 ::

from groups like the American Cancer Society’s ‘Reach to Recovery’ program really are. I remember how my co-workers at Xerox turned one of the most difficult days of my life into a day that I will never forget. Early on I had decided if I lost my hair during treatment I’d wear a hat rather than a wig. The day came when I made the decision to get my hair cut off since I began to lose it so rapidly. The folks at work got wind of it and put together a hat party. They each showed up wearing a unique hat. I ended up with all of the hats when the party was over - you name it - baseball caps, hunting caps and even a court jester hat! I began walking in the ‘Making Strides’ event just three months after my breast cancer diagnosis (albeit very slowly). One of my co-workers, Sue, told me about the walk and she organized a team of friends and family to participate. I still have a picture from that first Making Strides walk hanging on my office wall - me with just a wisp of hair and a huge smile on my face in the center of a big group hug. I’ve been participating ever since, the last several years with my two sisters, Joan and Carol Ann, and best friend, Barb. There are so many people that I wish I could pay back for everything they did for me while I was going through treatment and recovery - but I’ve learned it’s impossible.  The next best thing is to pay it forward - that’s why I participate in Making Strides every year. By helping the American Cancer Society raise money for cancer research, support to the newly diagnosed and access to mammograms for those who can’t otherwise afford them, I feel I’m honoring all those who helped me.  I strongly recommend that anyone diagnosed with breast cancer contact the American Cancer Society and take advantage of the services they offer.

My name is Lynn Juliano. I am originally from Long Island. My family moved to Rochester in 2005 and happily resides here to this day. Prior to living in Rochester, we spend much of our time outside Chicago, Illinois, in a suburb called Naperville. My family consisted of myself, my husband Angelo, my daughters Corey and Kristen and my son, Peter. When Peter was two years old I decided it was time to get back into the habit of mammograms every year. To my horror, I was diagnosed with breast cancer, not with a lump, but with widespread calcifications in my left breast. I underwent a mastectomy, radiation and chemo regiment followed by Tamoxifen. This was in June 1998. Two years later, we thought my daughter Kristen was developing severe allergies. We took her to an ENT, and discovered she had neuroendocrine carcinoma. She underwent countless chemo regimens, radiation, surgeries, ports, etc. We lost our Kristen after a four year battle in 2004. Subsequent to these battles with cancer, two out of three of my sisters also developed breast cancer. They underwent different treatments, but both had double mastectomies. This was in the late 1990’s. Subsequently, all three of us developed breast cancer a second time, from 2007 on. Once again, I underwent chemo, and have been on several different cancer preventatives since. The care I received from the oncologists in Naperville and Rochester was incredible. When I felt healthy enough to get back to work full time, I wanted to give back to the medical community in some way. I applied to work at the American Cancer Society’s ‘Making Strides’ Against Breast Cancer campaign, under Gerianne Puskas in 2010. This is my third year working


Survivor, 15 years


Lynn Juliano

on ‘Making Strides’, and the impact it has had on the Rochester community is incredible. What is truly remarkable to me are all of the advances that have been made since my initial diagnosis, and the current attitude of sharing cancer research information, instead of secreting it in the hopes of finding the “cure”. I encourage anyone diagnosed with any type of cancer to contact the American Cancer Society. We are here 24 hours a day, 7 days a week. Our sole purpose is to help people diagnosed with cancer, lead research in the field, and provide as many patient services as we can. Thanks again to Rochester Woman Magazine, and the incredible Luxe Spa, who performed magic on all of us! Karen Pudetti, owner of Luxe Salon, Spa & Laser Center, along with Jessica Sevio, General Manager, and Fran Rondinella, Director of Marketing and Events, were excited to host this event and honored for the opportunity to work with these four amazing ladies. Clothing provided by Panache Vintage and Finer Consignment, twelve corners in Brighton.

At the Spa Lynn Juliano’s facial was performed by Suzy Profeta using skin ceuticals products. Her manicure and pedicure services were done by Melanie Kingston. Her highlight, color, and cut were done by one of our top stylists Jennifer Cielinski. To finish out her look Mallory Leach the make-up artist used Too Face to perfect the total makeover. :: october 2013


woman ::healthy

What is new in

breast cancer detection and diagnosis?

By Stamatia Destounis MD, FACR A mammogram is a well known screening exam for breast cancer detection and has been proven effective over several decades. In more recent years digital mammography has been implemented and has allowed acquisition  of images of each breast that are viewed by the radiologist interpreting the mammogram on a computer workstation.  Each woman’s breast is unique in that it is made up of varying amounts of glandular, fatty or fibrous breast tissue.  The more fibrous and glandular tissue present, the more dense the breast tissue is and the more challenging the interpretation of the mammogram may be for the radiologist reading the study.  What does this mean to a woman presenting for her screening study? If she has dense breast tissue (which is determined only by a mammogram) she must understand that dense tissue reduces the ability for some breast cancers to be detected. A small cancer may hide in the dense breast architecture and it is difficult to identify on a routine mammogram. As of January 2013, a mandate was passed by New York State requiring patients be informed of their breast density along with the results of the mammogram. If the breast was composed of dense breast tissue, a recommendation must be included for the patient to speak with her primary care physician (family doctor, or gynecologist) regarding additional screening tests that may be helpful for early breast cancer detection.  Additional tests may include breast ultrasound and or breast MRI.  The mandate’s goal is to inform women of their breast density and allow discussion with women and their doctors regarding their breast cancer risk and review factors that may add to their risk of breast cancer. Risk factors may include: family


October 2013 ::

history of breast cancer, other related cancers and cysts, fibroid nodules, and scar tissue. Findings prior breast surgical biopsy revealing atypical discovered initially may be deemed suspicious enough to warrant a needle biopsy to diagnose (precancerous) cells. the nature of the lesion.  Thus ultrasound may A mammogram that reveals dense breast tissue identify lesions that turn out to be false alarms may limit the ability of the radiologist to interpret and lead to unnecessary additional procedures. the exam and also may make breast self exams by the patient and clinical breast exam by the Breast MRI may be another test ordered in some patient’s doctor more challenging. By giving this circumstances as an additional screening test for information regarding breast density to each specific cases where the patient has a considerable patient, the belief is that women will understand lifetime risk for breast cancer. If a woman has some of the limitations of mammography and enough risk factors to qualify for an MRI exam, seek out their physician if a lump is found on this may be added to her screening regimen their breast self exam, or if they have any change for her breast health. Studies have shown that from previous self exams, even in the face of women in high risk categories (such as strong a recent normal mammogram. The education family history of breast cancer, personal history and information is meant to empower women of breast cancer at a young age) will benefit from and allow them greater participation in their MRI as cancers that may have gone undetected breast care through open discussion with their can be found. This exam does not utilize radiation physicians regarding potential risk factors and but it is a lengthy exam and requires specialized recommendations for additional testing. equipment along with an injection of contrast material.  This is not an examination for women A new technology made available in the last two of low or average risk for breast cancer. years is 3D digital breast tomosynthesis.  This is a combination study including the standard This is an exciting time for breast cancer detection mammogram and a 3D mammogram of each as many new and also well tested technologies breast.  This technology uses equipment very are available. Informing women about their similar to a mammography unit which takes breast density may lead to additional testing several images of each breast in the standard such ultrasound, MRI, and possibly needle projections.  This allows visualization of dense biopsy.  These additional exams may identify breast tissue with less difficulty and may help the some breast cancers sooner. The benefit of earlier radiologist be more accurate in seeing through breast cancer detection may outweigh the risk the breast tissue more readily. and healthcare cost of additional testing. Data will need to be collected over time from the patients Breast ultrasound may be added as an additional examined to tell us how large the benefits may screening test if the mammogram reveals dense be.  The hope is that as new technologies are breast tissue. Ultrasound is a safe, relatively available and patient information and education inexpensive and easily accessible exam offered increases, women will ask questions from their by most imaging facilities. Ultrasound may healthcare providers and make informed decisions help identify non-cancerous masses such as regarding their breast health.

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story ::cover 34

October 2013 ::

by Kristine Bruneau | Photos by Elton Photographic Group

Women are defined by their breasts. We shouldn’t be, but we are. From the time we’re young girls, we stuff our training bras with socks to see what we might look like as women. We start to bud and boys start to notice. We wear clothes to make our breasts stand out – or maybe not stand out too much. Boys label our breasts – cantaloupes or cherries. Our breasts become tools of attraction, but they’re also functional. We feed our children with our breasts. When our breasts begin to sag, we think back to our youthful perky breasts. Maybe a lift isn’t such a bad idea after all. But what about getting breast cancer? More than pink ribbons and charity walks, breast cancer is a disease that will disfigure a woman’s body and potentially rob her of her breasts. How does a woman diagnosed with breast cancer – someone you love – handle that news? According to the latest statistics from the American Cancer Society, 108 women die of breast cancer every day. Although breast cancer isn’t always a death sentence, a certain mystery surrounds it. There are treatment options and opinions about preventing breast cancer, but no cure has been found. Not until breast cancer is experienced firsthand do we know how it will test a woman’s strength. Facing breast cancer is a personal journey with one goal: to live. This is a story about my mom, Conchita Linda Santiago Argento, who was diagnosed this year with breast cancer. *** Thankful It was barely two weeks into 2013, and my family had a lot to be thankful for. Mom and Dad had plans to go to Florida in February. They would celebrate their 49th wedding anniversary at the end of summer. My brother Steve and I were happy and busy with our lives. Mom’s three grandchildren were almost teenagers, and her mother Evelyn, 91, lived nearby and was in pretty good health. Mom’s father, Ramón, living in Madrid, Spain, would celebrate his 96th birthday at the end of January.


Courage and strength


Facing Breast Cancer With Mom had a mammogram scheduled, but with so many things to do before a dinner party she was hosting, she thought of postponing it a few months. When she called the center to cancel, the receptionist offered her an opening the following week. I’m glad she took it. On Wednesday afternoon, Mom went alone for her routine mammogram appointment. However, the radiologist saw something in her breast and ordered a second mammogram. An ultrasound and biopsy of the tissue followed. Mom left feeling unsettled and with the understanding that she would hear her results on Friday. At 5:00 p.m. on Friday, Mom received the call. “I’m sorry to tell you this,” said the radiologist. “You have breast cancer.” The radiologist discussed the steps Mom needed to take – an MRI, followed by surgical consultation. Her life flashed before her. “It was very painful to hear those words,” said Mom, who never thought she’d hear them, since she had no family history of breast cancer. My family and I had just returned from a trip when Mom told us the news as she drove us home from the airport. My heart sank, but she seemed composed, especially when my eleven-year-old asked, “Is it the hair kind of cancer, Grandma?” At first, she didn’t understand what he meant. To him, cancer makes you lose your hair. His friend’s mom wore a wig during her treatment. My friend Karen, who was battling ovarian cancer at the time, wore a wig until her hair grew back after chemotherapy. Dad was away, so I took Mom to the MRI appointment. I wanted to help and support her any way I could. However, waiting for news was nerve wracking. A few days later, the radiologist called Mom and confirmed she had cancer in her left breast. In addition, the scan detected a possible cancer in her right breast and what appeared to be a small mass in her lung area. She needed a second MRI and a biopsy of tissue from her right breast the following week. :: october 2013


story ::cover

With Dad back home, we took Mom to her appointment. The results turned out better than expected. The MRI revealed there was no cancer in the right breast and no need for the second biopsy. As for the mass, Mom needed an X-ray and CAT scan. Although the results from these tests showed no signs of cancer in the lung area, there was a mass near her heart. An ultrasound with a cardiologist found nothing. We were all thankful. Taking charge After hearing the words you have breast cancer, Mom began to pull her resources together. She needed answers to her endless stream of questions. She also needed to talk to other women who knew what it was like to have a breast cancer diagnosis like hers. Mom contacted the Breast Cancer Coalition of Rochester (BCCR), since she was already familiar with its history of helping newly-diagnosed women with breast cancer. “When I ran my brother’s art gallery – the Ramon Santiago Studio – I donated artwork to many nonprofits, including BCCR,” said Mom. “My son Steven who’s a prostate cancer survivor runs the business now. He continues to donate art to BCCR, as does my husband Frank, who is also an artist.” “But I never thought I would need BCCR’s services. It’s the best place to go for information and resources,” said Mom. “’Hit me with everything,’ I told Holly Anderson (BCCR’s executive director) ‘because I want to know everything about breast cancer.’” Holly and her staff shared “Dr. Susan Love’s Breast Book” – a great resource for women – in addition to other helpful information. They also put Mom in touch with others who were willing to share their stories. “I read everything I could,” said Mom. “I also went online to read, research, watch, and listen. On YouTube there’s a video about what cancer is and what it is not by a woman who had a double mastectomy. It’s eye-opening. I’m 70 years old. I didn’t want to have radical surgery if I didn’t need to, but I needed to know my options and decide what’s best for me.” Odds are that one out of eight women in the U.S. will get breast cancer during her lifetime. However, statistics only tell part of the story. Ten years ago, Mom went to Florida with three of her girlfriends; to date, three of the four have had breast cancer – including Mom – and one died. “Researching my breast cancer was overwhelming at times,” said Mom. “But I knew it was a process I needed to go through to prepare myself for anything – to die, to lose one breast, or to lose both breasts.” Courage “My brother, artist Ramon Santiago who died of lung cancer in 2001, had painted a piece for the American Cancer Society in 1996 to help bring


October 2013 ::

awareness to breast cancer. It’s a beautiful, haunting portrait of a woman. Above her head is a pink ribbon rising against the darkness. Tattooed across her face and neck is a dove. Ramón said that it meant courage. And above all else that’s what I needed to face breast cancer – courage.” Two weeks after her diagnosis, Mom, Dad, and I met with the surgeon who told us that the type of breast cancer Mom had was treatable. We all asked many questions, such as: What are the treatment options? What’s the treatment goal? Can you illustrate what the surgery will look like? I took all the notes and referred to a list of questions from the American Cancer Society’s booklet: “What to do Next: Suggestions for Women Newly Diagnosed with Breast Cancer.” “It was really helpful to have you and Dad looking out for me,” Mom told me. After the doctor explained her surgery options, he believed that a lumpectomy would produce the same outcome as a mastectomy. His goal was to keep her breast looking like a breast and only remove a wedge of tissue. On March 13th, just before Mom went into surgery, a new Pope was elected to lead the Roman Catholic Church. She felt that the white smoke was a good Omen, and she put her cancer in God’s hands. The surgeon was able to remove all the cancerous tissue and the pathology report confirmed it. No radiation or chemotherapy would be needed. Moving Forward Once you say to someone, “I have breast cancer,” you belong to a tribe of women who know what it’s like to fight for their lives. So many women want to share their stories in the hope of giving strength to others diagnosed with breast cancer. Mom wanted to do that, too. Not long ago, she spoke on the phone to a woman who had recently been diagnosed with breast cancer. The woman wanted to know everything she could. After Mom told her story, the woman thanked her. “After all the support I received from breast cancer survivors, I was so happy that I could share my story and answer her questions” said Mom. Mom was also grateful for friends and family who gave her their love and support – from bringing her meals, to sitting and talking over coffee, to driving her to appointments, and to phone calls just to say ‘hello.’ Having a community resource like BCCR that Mom could turn to was an important first step in understanding what she was up against, taking charge of her health, and knowing that she wasn’t alone. “I view my scar as a badge, a reminder of my enemy,” said Mom. “I went to battle and triumphed. I’ll continue to move forward as a survivor.”



went to battle and triumphed. I’ll continue to move forward as a survivor.

story :: october 2013


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Al Sigl Community is once again Unmasking Abilities. Masks decorated by Member Agency clients and community artists will be on display at the annual WalkAbout at Eastview Mall on October 27th and a special preview will take place at Lovin Cup on October 3rd at 6:30 pm. “These masks provided a chance for clients of the agencies and local artists to get involved. Many found the decorating to be therapeutic and it also gave volunteers and clients a chance to bond,� said Kayleigh Rae Nutting, Director of Events for Al Sigl Community. Visit or email knutting@alsigl. org to find out how to purchase a mask or with any questions.


By: Kaleigh Nutting | Photos - John Schlia

Unmasking Abilities 1 - Clients at CP Rochester are all smiles! 2 - This is a favorite project at Rochester Rehabilitation 3 - Local artist Erin Kobie works on a masterpiece 4 - Teamwork is a big part of decorating at CP Rochester 5 - A mask from 2012 decorated by local artist Gregor Schuler Al Sigl Community is a collaborative network that provides high-quality, cost effective real estate and business services to a growing array of independent human service agencies that serve children and adults with disabilities and special needs. Member agencies include CP Rochester, Epilepsy-Pralid Inc., Medical Motor Service, National Multiple Sclerosis Society - Upstate New York Chapter, Rochester Hearing and Speech Center and Rochester Rehabilitation. Over 50,000 men, women and children find their unique abilities on an Al Sigl Campuses each year!


5 :: october 2013


sunday, october 6th from 9:00am to 4:30pm st. john fisher college varsity gym join us for a day of yoga, meditation, camaraderie, music, and lots of healthy stuff! the rochester yoga festival features: hatha yoga, baptiste power vinyasa yoga, iyengar yoga, yin-style restorative yoga, meditation, hip & healthy vendors, massage therapists, natural health care providers, henna artist, & free gift bags


Cyndi Weis

Cindy Edington

Karen Reisdorf

Enrique Fulchi

register online today at proceeds will benefit Rochester Alternatives for Battered Women, SEVA Challenge & YogaHOPE

October 2013 ::

Highland Women’s Health

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Females. We are beautifully complicated. History is full of women who inspired movements, wars, religious reformations, love, science and politics. A confident woman can, in one second, set off a long chain of events that can change people’s lives for better or for worse. I have seen these strong, confident and beautiful women be attacked by a disease that does not discriminate: breast cancer. Breasts are one of the rights of passage for young girls. I remember getting my first bra and how proud I was when my mother and I walked up to the checkout line. I finally had breasts! I walked around for days just staring at my chest wondering if anybody else noticed this monumental change in my life. After that, things fizzled out a bit...they never really came in the way my younger self had always imagined they would. Even so, my first step on the path towards womanhood was with that first bra. Middle school followed and breasts seemed to be the major determining factor in two things: social standing and our budding sex appeal. So much seemed to ride on how we looked and our breasts were the focal point. Fast forward a few years later and at least for me, they have lost some of their appeal. If I’m not trying to strap them down, I’m pushing them up, or trying to hide them when it gets a bit chilly. To me they are more than a little bothersome. I started to meet breast cancer survivors when I was in my teens. My young mind couldn’t get over the fact that these women had lost one or two of their breasts. Sadly, at that point in my life, this was the only thing that I was able to take with me after meeting these women. What I didn’t realize then was that these women had found their true femininity. For some women, it is a long journey from being the little girl who has just started to get hers to the woman who can do without them.

-More Than a BosomBy Rebecca Even

Women at the gym have told me that there have been days where they were tired and didn’t want to do anything but they forced themselves to come to the gym. The common reason for their dedication to exercise was power. They all felt powerful and accomplished after working out. Others have told me that working out is a welcome distraction that helps them to center themselves. A woman’s true power does not come from her physique, it comes from her will to fight and thrive against all odds. It excites me to see these women taking their power back one rep at a time. Not only are these women taking their power back, they are reclaiming their futures. Many studies have shown that exercise and a healthy lifestyle can help to reduce the chance of cancer coming back. Every woman I ever met who has had breast cancer has shown me depth and the strength of their femininity. They inspire me every day to be best woman that I can be, in the gym and outside of it. If any of you have questions about how to get started feel free to send your questions to Becca Even, is the Fitness Director at RAC for Women, Pittsford.


october 2013 ::

One in eight women in the US develops breast cancer in her lifetime. It’s time Rochester joins together to make a difference.

Join VanBortel Ford/Subaru & Towpath Bike in support of the

Family-friendly rides of 10, 25 & 50 miles and a 5K Run Events start at 8am, Sunday October 13th Stewart Lodge / Mendon Ponds Park Cool raffle prizes! FREE breakfast & lunch! Be apart of the largest Breast Cancer ride in America! For full details, to register or make a donation visit

All proceeds stay local to benefit the Breast Cancer Coalition of Rochester

Event participants who raise or donate $50 receive a FREE pair of GoPink cycle socks – those who reach the $200 mark can ride’n style in a FREE custom designed GoPink cycle jersey! Stop by or call Towpath Bike for details – 3 Schoen Place, Pittsford 585-381-2808

healthy ::heart

MUGA Scan Can Detect Heart Damage From Chemotherapy Many times when you are battling cancer you are faced with the decision of whether or not to have chemotherapeutic drugs. Oftentimes these medications are the best means of survival, but as with many things, there are risks. One risk many people are unaware of is how this path can affect your heart. Certain cancer fighting medications, specifically  anthracyclines, can 1 be toxic to the heart muscle and lead to heart failure.  Some examples of anthracyclines include daunorubicin (Cerubidine, Rubidomycin), doxorubicin (Adriamycin), and epirubicin (Ellence). Other drugs used to treat cancer, such as trastuzumab (Herceptin), can also damage the heart.  It is important to discuss this with your oncologist as physicians have ways of managing and preventing this damage from taking place. There are testing options that can be done to monitor your heart function.

“One risk many people are unaware of is how this path can affect your heart.”

The MUGA scan (Multiple Gated Acquisition scan) is a noninvasive test that can be done right in your cardiologist office. This scan provides the cardiologist with a moving image of the heart, which allows for the assessment of the contractility of the ventricles (lower chambers of the heart) especially the left ventricle. The cardiologist is looking to evaluate the pumping function of this major chamber of the heart.  Any abnormalities in the size of the ventricles will be visible as well as the movement of the blood through the heart. By using this monitoring tool, your cardiologist can work with your oncologist to develop a strategy that is best for your overall health.  Prior to initiation of chemotherapeutic agents that may be toxic to your heart, a MUGA scan should be considered. This will determine a baseline of your heart function and determine the presence of other heart concerns. Remember, not all chemotherapy medication are toxic to the heart. It should be noted, that often throughout the course of treatment, your doctor may repeat the study to confirm that no damage has occurred and the heart function remains normal.   You may be asking yourself what a MUGA scan entails and how to prepare for this scan. This test takes approximately two hours. No fasting is necessary. Certain medications such as digoxin and nitrates, can affect the results of the MUGA scan and may need to be held. There are other conditions that can impact the effectiveness of a MUGA scan, for example, if you have a fast or irregular heartbeat, are unable to lie flat or still, or exceed the weight limitations. Please discuss these conditions with your health care provider to know if the scan will be effective for you.   During the procedure a technologist will place electrodes on your chest. This is done to monitor your heartbeat throughout the scan. A small amount of a radioactive material,

called a tracer, will be injected into a vein in your arm. This radioactive material connects to your red blood cells (the cells which carry oxygen throughout your body). This allows the technologist to see how blood moves through your heart. You will then be asked to lie still on a table while a special camera rotates above your chest. This camera uses gamma rays to track the tracer moving through your blood stream. After multiple pictures are taken from different views, the technologist can assess the pumping function (ejection fraction) of your heart. You may be asked to exercise in between pictures. This will help to see how your heart responds to the stress of exercise. Sometimes you may also be asked to take nitroglycerin (a medication which opens your blood vessels) during the test to see how your heart responds to the medication. After the MUGA scan, you may be asked to wait for the images to be reviewed before you leave this office. This is to ensure that the images are not blurry and the technician was able to capture the information needed. You may return immediately to your normal activities following this scan. It is recommended that you drink plenty of fluids and urinate frequently for one to two days after the MUGA scan to help flush the tracer from your body. The pumping function or ejection fraction of your heart is considered normal if recorded at 50% or higher. If the scan reveals a lower percentage or abnormal result you may have a blockage in an artery, poor pumping function, heart valve disease, or other disorder. The results of this scan will help your oncologist and cardiologist determine what the best plan of action is for you. If you have an abnormal result, they may decide to switch treatments or recommend a different type of chemotherapy. Rest assured that your physicians have the necessary tools to monitor your heart function and prevent damage while working to remove the cancer.

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UCVA Physicians, left to right: Ryan Connell, David Fries, Matthew Funderburk, Ryan Hoefen, Peter Kringstein, Marc Odorisi, George Pancio II, Tejan Patel, Nathan Ritter, Abrar Shah, Sarah Taylor, Joan Thomas, Robert Vannozzi, Maurice Varon, Daniel Williford


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Up Ghost & Personal

Katie Postonik

By Brandy Whitbourne Those of us who grew up with the Brat Pack undoubtedly remember the raven-haired, huskey-voiced actress Demi Moore in her prime. Though it was Whoopi Goldberg, Moore’s clairvoyant Ghost co-star that was the sole female performer of the film to take home the ’91 Oscar, fans can hardly forget her performance in one of the most beloved romances of all time. Who doesn’t tear up at the sight of the famous love scene with Sam Wheat (played by the late Patrick Swayze) and Molly Jensen (Moore) at the potter’s wheel, the Righteous Brothers’ “Unchained Melody” famously setting the mood.

Postotnik has performed in Rock of Ages, All Shook Up, The Wedding Singer, A Funny Thing…, My Fair Lady, Big River, Les Miserables, Kiss Me Kate and Beauty and the Beast.

The storyline of Ghost was poignant enough for Bruce Joel Rubin to snag the Academy Award for Best Screenplay. One ill-fated evening in Manhattan, young lovers Sam, a high powered banker, and Molly, a ceramics artist decide to walk back from the theatre to their new apartment. The two are unexpectedly mugged, leaving Sam murdered by the assailant, Molly alone on the street to grieve. Stuck in between both worlds as a ghost, Sam realizes that Molly is in danger and beckons nearby psychic, Oda Mae Brown (Whoopi Goldberg), to communicate for him, in hopes to keep her safe.

“I am excited about the show and my role,” exclaims Postotnik. “It’s a great production. If people loved the movie, which I loved, they’ll love it. It’s for people of all ages, has original music that is pop/rock. Molly goes through an emotional roller coaster, which is definitely a challenge as an actress. I’m excited for this!”

Having been a Broadway musical before, the Auditorium Theatre is bringing GHOST: The Musical to Rochester October 8-13. Audiences presently wait with bated breath for opening night. Luckily, cast and crew have a thing or two up their sleeve that won’t leave attendees disappointed. “You can expect this musical to be thrilling and action packed,” said Katie Postotnik, who will play the lead role of Molly Jensen. “There are magic tricks that we do, such as Sam going through the walls and papers being ripped out of hands.” Growing up in Greendale, Milwaukee, Postotnik used to perform with her mother and brother in community theaters. She attended Oklahoma City University and majored in Music/Musical Theatre before moving to New York City where she nannies in between show tours. “I always knew I wanted to do theatre,” she says. “I’ve always loved being on stage and entertaining people. It brings me great joy to perform. The theatre touches us messages about life and can be a positive influence – it’s a way I can give back while working. It’s definitely rewarding while being on stage. It’s fun!”

“Rock of Ages was ridiculously awesome,” says Postotnik. “I played a Regina, the Hippie protestor. It had 80’s rock music, which I love. I also played Natalie in All Shook Up, which had Elvis music in it. That was also a blast. Ghost has pop music throughout it and I love it!”

An artist based out of New York City, Postonik readily identifies with the strengths and conflicts of Molly. She states, “My character is very strong and I can relate to that. I can relate to anyone who has lost someone they love.” For anyone trying to break into musical theatre, Postonik advises to stay positive and be persistent. “Hard work pays off and that you need to find a way to conquer your fear,” she says. “I always tell my friends to just move – you’ll figure it out! There’s no right or wrong way.” For now, Postotnik plans on staying in the Big Apple. “I love it in New York City,” she gushes. “Who knows what the future will hold?” Postotnik has never been to Rochester before and looks forward to her extended stay in the Flower City. “I have never been there and have been to Upstate New York, but not very often,” said Postotnik. “I’m excited to explore the country and see what the city has to offer.” We all know Rochester indeed has plenty to offer in the way of cultural enrichment. Let’s give Postonik and the remaining cast members of Ghost a warm, Rochester welcome at The Auditorium Theatre this October. Tickets on sale now at

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feature ::special

Highland’s New Breast Surgeon

Hopeful for the Future By Amanda Ghysel | Photo by: Brandon Vick

Dr. Rachel Farkas had always had her sights set on going into medicine, but it wasn’t until her second year of medical school when her mother was diagnosed with breast cancer that she realized she wanted to become a breast surgeon. Fortunately, Dr. Farkas’ mother is now a 12-year survivor. And Dr. Farkas has since completed residencies in New Jersey and at the University of Rochester Medical center, become an assistant professor of surgery and helped to open a women’s health practice through Highland Hospital that combines OB/GYN and breast health under one roof. Dr. Farkas splits her time between Highland Women’s Health—which just opened earlier this year and where she is the resident breast health expert—and the comprehensive breast care center at Strong Memorial Hospital, treating patients with “the full gamut of breast problems, ranging from benign breast disease to breast cancer.” Her focus is not only on surgical intervention for these concerns but also on counseling about breast health, which she believes sets her apart from surgeons with other specialties. “You imagine most surgeons do a fair amount of cutting,” she says, “but I also do a lot of education about breast health and breast cancer treatment and prevention.” When Dr. Farkas does don her surgical mask, her tasks come down to a precise science, working with a team of pathologists to ensure that just the right amount of breast tissue has been removed from the patient to best solve the problem with the fewest complications. Once surgery is complete, Dr. Farkas then must switch gears and speak to the loved ones of her


october 2013 ::

patients and discuss how the surgery went, illustrating that her job can go from purely scientific to emotional and personal in a matter of minutes. Dr. Farkas understands the gravity of speaking to patients and loved ones about such serious medical concerns and believes that being a woman herself does affect how she relates to her patients. “After patients get over the initial shock of their diagnosis,” she reflects, “they look at me and appreciate the fact that I can understand what they’re going through, not because I’ve had breast cancer myself but perhaps because I am a woman and I can identify with them a little bit.” She cites the fact that she has had a myriad of patients tell her that they specifically sought out a female surgeon for this reason, and that many of the patients that she sees subsequently request a female plastic surgeon for their reconstruction operations. “Although breast cancer is not a woman’s only disease—we know 1% of men get breast cancer as well—I think that women do feel more comfortable, most times, with a woman surgeon.” Though Dr. Farkas’ day often includes performing major surgery, it usually begins with what she calls an “adventure” in her house, getting her two young children out of bed and ready for school. Nathan, her son, is two and a half and her daughter, Grace, is 18 months old. She laughs when asked about how she spends her free time. “I don’t think I’ve had free time in two and a half years. My free time is pretty kid obsessed.” She lists Strong National Museum of Play, the JCC, and Brown’s Berry Patch as some of her family’s favorite hangouts.

“If I did have free time I would like to sit down for a drink with friends or even go out to a movie.” Dr. Farkas and her husband, who is also a surgeon, have seemed to find their place in Rochester and are planning on staying in the area as their children grow up and as Dr. Farkas continues to help grow the women’s health practice at Highland. In her role in educating women on breast health, Dr. Farkas believes having October as Breast Cancer Awareness month is an important reminder for all women. She says, “If you ask any woman walking down the street, they know they’re supposed to have a mammogram every year. But in October they’ll see a billboard or a poster or a magazine and think ‘Hey, I should schedule my mammogram today.’” Highland Breast Imaging hosts an annual breast cancer awareness event in October, which Dr. Farkas describes as a “beautiful night dedicated to women and breast health.” This year’s theme is “Pampered in Pink.” Highland and Strong also both run programs for free breast screening throughout the month of October. Dr. Farkas looks forward to planning breast cancer awareness events for the month with Highland Women’s Health since this will be the practice’s first October in existence. Dr. Farkas is hopeful for the future of her field with the research that is being done both at Strong and at hospitals throughout the country. “I think the day will come when there will be breast cancer vaccines and we will no longer be treating breast cancer anymore; we’ll be preventing it.” And that’s a day we can surely all look forward to. :: october 2013


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Kelly Grover-Ricketts Co-Founder, Fight Club

By Ashley Cooper | Photo by Elton Photographic Group

“True happiness... is not attained through self-gratification, but through fidelity to a worthy purpose.” –Helen Keller

Kelly Grover-Ricketts was formally diagnosed with breast cancer in 2009 at just 34 years of age. The pronouncement came to her, as it does to many, a completely unforeseen disclosure. Ricketts had always led an active, healthy lifestyle—in fact, she had been training for a half-marathon at the time of her diagnosis, proving once again that all-too-harsh reality that breast cancer is almost unconditionally non-discriminatory. The Rochester mother decided that for her, the only way to combat her illness was to be proactive, with no time to waste. “I talked to my husband and said, ‘You know me—you know this is going to be bad.’ I needed to be as aggressive as possible about this, not even entertaining the idea of a lumpectomy,” recollects Ricketts, who immediately underwent a mastectomy and 15 months of intensive, subsequent treatment. Ricketts recalls the disheartening response of her daughter, who was five years old at the time of her mother’s diagnosis. “She was okay for most of it,” says Ricketts of her daughter’s bravery though long weeks of treatment. “But when I told her I had to lose my hair, it was a terror for her.” Ricketts recalls donating her long hair to a charitable cause, in efforts to make the process light and fun for everyone. In the midst of therapy, Ricketts encountered a bright spot… Jen Henry was a member of the American Cancer Society’s “Look Better, Feel Better” program that Ricketts had been persuaded to join as a result of the encouragement of Henry’s aunt. “I saw this beautiful girl walk in,” recalls Ricketts of meeting Henry. “I thought, ‘I hope I look like her when I’m well!’” Ricketts and Henry connected immediately. They discovered that not only were they diagnosed within days of each other, but also were born days apart and had graduated from SUNY Oswego the very same year! As fate would have it, the two never crossed paths until the time in which they needed one another the most. “She’s not a ‘woe-is-me’ kind of person,” says Ricketts. “She’s a really strong lady and that’s what I needed.” In 2010, Ricketts and Henry founded “Fight Club,” (a name which stems from the tongue-in-cheek phrase, ‘fight like girls’) which began as a walking group for the ACS annual event, “Making Strides Against Breast Cancer.” Since then, Ricketts and Henry, along with the ardent members of Fight Club have rolled up their sleeves and have conjured up creative ways to raise funds for local resources to women affected by cancer. (continued on page 54) :: october 2013


inspire :rw

“Regardless of what type of cancer it is, it feels like we can do better and that we can do more.” Mary Eggers Fitness/Medical Instructor

By Madelaine Britt | Photo by Elton Photographic Group

Whoever said that there aren’t enough hours in the day should talk to Mary Eggers. If she isn’t teaching a spinning class, she’s instructing a room full of down-facing-dog yogis. If she isn’t keeping up with her 12 year-old-son, writing content for her fitness blog, training for a triathlon, or training others for theirs, she might just be leading a exercise program for Teens Living with Cancer. And if she can’t be seen doing those things, there’s a chance that you saw her race Lance Armstrong on national television last year. But, amidst all that she’s accomplished, she still is shocked about the latter. “All of a sudden I see myself on CNN in my bathing suit!” said Eggers. “It’s fine, it helped raise money for those kids, but now there is a running joke that if I can be on CNN in my bathing suit, I can do anything.” The local celebrity has, in fact, done about everything and anything. A talented sportsman in college, the 39-year-old Buffalo native is a swimmer turned runner turned eight-timer IRONMAN, becoming a local fitness inspiration. And her fans have made her aware of it. “When people say, ‘you’re an inspiration’, I kind of struggle with that because I’m just honestly a normal person. I take that as a big honor though,” said Eggers, “being recognized is a little strange, people will come up to my grocery cart a lot- and it’s always when I’m buying candy.” Eggers, who worked as a nurse for 10 years at Strong Hospital, is an established fitness and medical professional. A health guru, she has some tips for beginning athletes. “People tend to set goals that aren’t too big, but sometimes are unreachable. I say, start with little goals in mind,” said Eggers, “build on your success. Start with where you are.” A youth advocate, she has been a mentor for teenagers recovering from cancer. Working with Teens Living with Cancer as a fitness instructor and counselor for “TLC FIT,” Eggers has helped change the lives of many area young people living with the disease. For her, it’s personal. “As a pediatric nurse, I dealt with it way too much. Family members, friends-especially with the teens-I look at that picture of the Lance Armstrong race and I know some of those kids aren’t with us anymore. That’s very difficult,” said Eggers. Eggers, who is a strong supporter in post-chemotherapy physical therapy for teens, doesn’t think that we are doing enough to fight the disease. “On the topic of breast cancer, especially for women my age, at forty they want you to get mammograms. I, myself, and I see other women, don’t pay attention to it,” said Eggers, “it’s everywhere, it’s just everywhere. Regardless of what type of cancer it is, it feels like we can do better and that we can do more.” And more is exactly what Eggers did. A dedicated volunteer with the local organization Teens Living with Cancer, Eggers helped formulate and implement a physical fitness program made specifically for young adults recovering from cancer –something never done before. (continued on page 54)



“I want people to become aware and I want to continuously be a place of resource for people.” Damaris Pinedo Owner, Juice 4 Life

ByAmandaGhysel | PhotobyEltonPhotographicGroup

Just Juice 4 Life, one of Park Ave’s newest fixtures, was bustlingly busy even after it had closed early on Labor Day, a true testament to owner Damaris Pinedo’s dedication to her customers. “I never want to turn anyone away,” stated Pinedo. The clients present on Labor Day were some of Just Juice 4 Life’s regulars coming to pick up their monthly supply of juice. The store offers a myriad of flavors of juice that come in 12- and 16-ounce sizes and can be implemented into a regular diet or used for a total cleanse. “Pretty much everyone who comes in here is smiling and excited that we’re here and really eager to learn about juicing,” said Pinedo. Pinedo has always been focused on health—before her latest business venture, she was a cancer screener at Strong Hospital. When her cousin was diagnosed with ovarian cancer in 2008, Pinedo was thrust into the role of caregiver, a task that certainly takes a toll on the body. It was then that Pinedo decided she needed to care for herself too. She began eating raw and participating in juice cleanses, which inspired her to begin selling juices and raw foods out of a food truck part time at the Brighton Farmers’ Market. It was through this lifestyle change (and the realization that eating and living healthy can often do more for the body than medicines and surgeries) that Pinedo discovered that she did not necessarily agree with the way things operate at hospitals. She quit her job at Strong and made juicing her full time profession. “It was a big transition,” she said. “I gave up my job security. [Juicing] is a lot more labor intensive; it was a much bigger investment.” After buying the space on Park Ave, it took Pinedo just three and a half weeks to get the store up and running. “The space just felt right,” she said. Since opening in June, Just Juice 4 Life has provided the community with juices, smoothies, and wheatgrass shots, all of which Pinedo creates with mostly local produce and ingredients. Juicing and juice cleanses have become increasingly popular of late, and many believe they are the route to quick weight loss. But Pinedo emphasizes that juicing should not just be looked at as a dieting technique, but also as the path to a healthier lifestyle overall. Besides aiding in weight loss, juicing detoxifies the body, helps with inflammation and aches and pains, can aid with more serious diseases such as colitis and celiac, and cuts cravings and encourages one to eat healthier more permanently. “It makes you more cognizant of what you’re eating,” said one customer who was in the store picking up his juices. He has been gradually increasing the number of juices he drinks each day and decreasing his processed food intake. This is part of the “holistic” approach to health that Pinedo adheres to. She preaches a “back-to-nature” philosophy and believes we should live more as our ancestors did, relying on natural remedies (continued on page 54) :: october 2013


kelly grover-picketts

mary eggers

Damaris Pinedo

In the previous three years, Fight Club has managed to raise over $20k for ‘Making Strides,’ and has hosted fun and unique events like a ‘Zumba-thon’ for the Pluta Cancer Center. Ricketts’ husband, whom she refers to as her ‘Rock,’ has collaborated with Towpath Bike Stop to raise funds for the Breast Cancer Coalition of Rochester. The team has also hosted multiple bar nights and home jewelry parties, collecting even more donations for the cause.

“We recognized the need for post-chemotherapy fitness programs in the 13-18 age range,” said Eggers, “they have the Live Strong program at the YMCA but there is nothing for adolescents at all. We developed a program called “TLC Fit.”

rather than processed pharmaceuticals with long lists of side effects. “We tend to just put a Band-Aid over things without finding the cause, and a lot of times [the cause] is food,” said Pinedo.




Recently, Fight Club initiated the successful event, “Rockin-and-Knockin’ Pink” to support the Rochester chapter of “Gilda’s Club.” The fundraiser, held at the Lovin’ Cup, was an enjoyable and entertaining evening full of raffles, live music, great food and drinks and plenty of “hot chicks in pink tutus.” “We really try to spread our wings,” says Ricketts of Fight Club, which has now expanded to approximately eighteen members and counting. “I’m very proud of my team. They work very hard to solicit donations for our events.” Ricketts has been able to re-embrace the active, fun-living lifestyle that she has always cherished with an extra ‘oomph in her step. “There’s not much I can do to make this world better,” says Ricketts. “But I will do everything I can to raise money. This is my purpose.”



After helping raise over $100,000 for TLC and Live Strong, her race with Armstrong launched her and TLC into national spotlight. For Eggers, this would just be the beginning to a hopeful future of the organization. It’s just the beginning for the mother, aspiring author, and athlete. Eggers, who attributes her success to the loving support and guidance of her family, is ready to continue moving forward- on and off the track. Ready to lead her family, her students, and her followers by example, there doesn’t seem to be anything too big or too difficult for Eggers. “My parents have always drilled into us as a family-you give back, you give back, you give back,” said Eggers, “there are days when I’m like, ‘I don’t feel like doing this today,’ but I think about the teens I work with and how they wish they had the opportunity to do that. My sport is my choice, so my journey is much easier, and I feel like I owe it to them.”

When she’s not behind the counter at her store, Pinedo, not surprisingly, likes to spend her time outdoors, hiking and biking. She also loves to travel and usually takes two big trips a year— this year it was Austin and Seattle. She does “market research” by participating in a local cleanse wherever she visit and hopes to one day “juice across America.” As far as her business is concerned, she wishes to expand eventually and offer more services. “I just want to start a movement,” she said. “I want people to become aware and I want to continuously be a place of resource for people.” And with how enthusiastic her Labor Day customers were about juicing and how passionate Pinedo was about answering their inquiries and facilitating their health needs, she certainly appears to be succeeding in being a resource. She says, “I’m connecting with amazing people, I’m hearing amazing stories, I’m being inspired every day. I feel like that is success for me personally.”

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University Breast Imaging


feature ::Special

“Am I Destined to Get Breast Cancer?”: Facts and Myths By Lori Medeiros, MD, CM, FRCSC, FACS As another National Breast Cancer Month arrives, I am often asked many questions by women or families of women diagnosed with breast cancer that revolve around many well-known “facts” about the disease. Here are some of the more common breast cancer myths and facts: Myth: Most women who develop breast cancer have a family history of the disease. Fact: Breast cancer is unfortunately very common, affecting one in eight women. Most of these cases are not due to genetic abnormalities, and many do not involve a family history that might have provided advance warning. If you or a loved one has a family medical history of breast and ovarian cancer, early onset breast cancer, male breast cancer or multiple family members who have had the disease, talk to your doctor about genetic testing for certain conditions that increase the risk of breast cancer. Even without that family history, however, please remember the risk is still real and to be diligent about your mammograms and breast health. Myth: Mammograms catch all cases of breast cancer, so a lump with a normal mammogram can be ignored. Fact: Mammograms are the best tool to help detect breast cancer early, but many factors – breast density and the subtype of cancer, for example – can lead to the disease not being seen on a mammogram. Any new and unexplained lump should be promptly checked out; although most will ultimately be harmless, a certain percent will be found to be cancerous.


mammograms at age 40. A September 2013 article in the journal Cancer showed significant improvement in outcome for women whose cancers were detected as part of a regular mammogram screening program compared to those who waited or skipped mammograms. Try to time your mammograms with a friend so you can remind each other when your screening month rolls around. Early detection of breast cancer often means more treatment options, less dramatic treatments and a quicker return to health. Myth: If you have breast cancer, a mastectomy will give you a better chance at a cure than a lumpectomy. Fact: The medical need for a mastectomy is determined by factors including the size of the tumor relative to breast size, the absence of factors prohibiting post-operative radiation, and the presence of multiple tumors located a significant distance from each other in the breast. However the survival for a woman whose breast cancer is treated with lumpectomy and radiation is the same as that in women treated with mastectomy. Myth: You can prevent breast cancer with diet, exercise or lifestyle modifications. Fact: A healthy low-fat diet, modest alcohol consumption, moderate exercise and not smoking all lower the risk of breast cancer. However, cellular changes beyond your control can still trigger breast cancer. It is important to incorporate screening as part of your healthy routine to make sure you can fight a cancer in the earliest stages.

Myth: Breast cancer doesn’t happen in young women. Fact: Breast cancer certainly becomes more common with age but it does happen in young women, even those younger than 40. Unfortunately this is an age group who does not benefit from yearly mammograms, and for whom the test may have only limited usefulness, often due to increased breast density. Once again, any unexplained lump should be reported to a doctor who can help determine if more testing is needed.

Myth: Breast cancer only affects women. Fact: Gene abnormalities such as BRCA mutations can cause breast cancer in men, though much less commonly than women. Men should be especially aware if they have a strong family history of breast or breast and ovarian cancer; or if they detect an unexplained hard, possibly painless lump in the breast. Most of the time it will be a benign condition such as gynecomastia, but your doctor can help determine if further testing is warranted.

Myth:Mammograms are no longer recommended before the age of 50. Fact: The age at which women should start mammograms remains controversial. However, most expert groups still recommend yearly

Dr. Lori Medeiros is Medical Director of the Rochester General Breast Center.

October 2013 ::

CLINICAL EXPERTISE AND CARING. A BREAST CENTER OF EXCELLENCE. Every woman is unique, and so is every breast cancer diagnosis. At the Rochester General Breast Center, our patients benefit from a personalized treatment plan created by a multidisciplinary clinical team, while our Nurse Navigator program – the only one of its kind in the area – provides answers, advocacy and support every step of the way. That’s what makes us a Breast Center of Excellence, and the right choice for you and your loved ones.

Breast Center

Rochester Woman Magazine

events RWM’s Events

RWM’s September Issue Launch Party A fabulous issue deserves a fabulous launch party and the Del Monte Lodge didn’t disappoint. On Thursday, September 12th over 100 attendees enjoyed a wonderful spread of food including quinoa salad, fresh lobster, grilled pizza and more. Guests enjoyed the local vendors on display including Towpath Bike, Children Awaiting Parents, ABW, Rochester’s Yoga Festival, Sara Silvio and YWCA. Proceeds from the event were donated to Education Enterprise of New York Rochester’s White Party On Saturday, September 7th, the Century Club was the scene for the 2nd Annual White Party to benefit Trillium Health. Over 300 guests all donned in white enjoyed scrumptious food provided by local restaurants including Edibles, Perlo’s, Hogan’s Hideaway, Roam Café, Shea’s Grill, La Petite Poutine and more. Guests were able to bid on thousands of dollars in products and services generously provided by local businesses. The night was capped off with live performances by local drag queens, Samantha Vega and Kyla Minx.

Proud and honored to be a part of the Rochester community for

over 35 years. Our offices are in Brighton, Geneseo, Greece & Victor — SERVICES —

Digital Mammography, Ultrasonography, Breast MRI, Imaging Biopsy, Bone Densitometry and Cancer Risk Assessment & Genetic Counseling Program

(585) 442-2190 | EWBC posts on Facebook news and information on exciting advancements in breast health and imaging along with details on upcoming seminars and events. EWBC_OCT RWM 8.5x5.5 .indd 1

9/23/13 4:10 PM


october 2013 ACS Kick-off party

10 Towpath Bike 3rd Annual Bike & Run

13 TLC 5K Bandana Bolt

13 Pampered in Pink

17 Making Strides Against Breast Cancer

20 go red annual luncheon


Organization: Rochester Woman Magazine & LA Fitness Where: Irondequoit LA Fitness When: 5:30-8:30pm What: Sign-up for ACS Making Strides & LA Fitness NO FEE memberships Organization: BCCR Where: Mendon Ponds Park, Stewart Lodge When: 8:00 am Organization: Teens Living with Cancer Where: Seneca Park When: 9:00am (Fun Run begins at 9:15am) Website: Organization: Highland Breast Cancer Imaging Center Where: Hyatt Regency Hotel When: 5:30-9pm Website: Organization: The American Cancer Society Where: Frontier Field When: 10:00am Website: Organization: Go Red For Women Where: Rochester Riverside Convention Center When: 11:30am Website: :: october 2013 59

women ::tips for

Love your breasts, & keep them! Breast cancer prevention tips from a local natural health & wellness By Laura Card The health community strongly agrees that only a small percentage of breast cancer is linked to heredity and genes, and that the majority is associated with lifestyle and environmental factors. This means that we can control our breast health and work on preventing cancer, as well as other breast problems. Below are the most effective, practical and easy ways to take care of our breasts, love them, and keep them.

Eat a healthy diet, high in nutritionallydense foods By far the most important thing that you can do to stay healthy is to feed your body with real, wholesome, health-promoting foods. Leafy greens of all kinds, cruciferous vegetables, mushrooms, onions and berries are among the most powerful anti-breast cancer foods. Beans, whole grains, fatty fish and flax seeds continue the list, as well as ginger, turmeric and garlic. If you are a carnivore, go for naturally-raised (ideally organic) meat and dairy, and wild-caught fish.

Reduce alcohol, and make red wine your preference Alcohol consumption is strongly linked to breast cancer. Even one drink per day increases the risk by at least 7-10%, and it increases further with every glass or shot consumed. If you chose to have a drink every now and then, go for high quality red wine. It has a load of excellent health-boosting properties, so enjoy it – yes, in moderation!

Exercise regularly, and maintain healthy weight Studies show that women with high levels of physical activity reduce their risk of breast cancer greatly. Maintaining low body fat is important because fat is where toxins and excess estrogen are stored. Too much estrogen, especially synthetic, is a strong risk factor. To consistently rid yourself of extra estrogen and toxins, eat fiber-rich foods daily; fiber acts like an internal cleaning agent, trapping all things unwanted, and escorting them out.


October 2013 ::

Upgrade your self-care products Speaking of toxins, do you know what is in your face cream, shampoo, body wash and lipstick? If you use mainstream self care products, your body is exposed to a cocktail of carcinogens and other health disruptors. Choose natural, preferably organic products – soaps, cleansers, moisturizers and makeup. At the very least, switch your deodorant – mainstream brands contain carcinogenic substances that get into your blood stream and breast tissue very quickly and easily, since it is applied so closely.

Avoid all things toxic Aside from foods and self-care products, toxins can enter into our bodies in a ways that may be not so obvious. Hair dyes, sprays, styling products, shaving creams, perfumes, sunscreens, house cleaning products, X-Rays, radiation, cigarette smoke and environmental pollutants can be cumulatively adding to the list of potential dangers.

Don’t try to outsmart Mother Nature One of the most disruptive things for female health is birth control pill, especially the kind that cuts your flow to a few times per year. Please realize that Mother Nature isn’t a dummy, and there is a deep wisdom behind the naturally occurring cycle, monthly flow, and all phases of our female calendar. If at all possible, get off the pill; research and switch to a natural birth control method. If you and your partner are not planning to have children anymore, consider asking him to take the lion’s share of responsibility (vasectomy is safe and highly effective – but of course, talk to the doctor!). Really, really – LOVE THEM! Will it surprise you to learn that most women are not happy with their breasts, in one way or another? Too small, too big, uneven, stretched, sagging – the list goes on… We live in a society that created certain standards for women’s breasts, and those standards are disconnecting us from our real bodies. The best way to reconnect with your breasts and to give them some physical and emotional TLC is breast massage. Look up tip and techniques – there is an art and science to it; think kind and loving thoughts while you are massaging. Also, ask your partner to give them some extra love and affection, and enjoy every second of it! ;) For more tips on breast health, and healthy and happy living in general, visit or connect with Laura on social media sites.

Gastroenterology Group of Rochester, LLP welcomes:

Join us for our Open House


Keely R. Parisian, M.D. The physicians at GGR are gladly accepting new patients! Conveniently located in Rochester, Victor, and Batavia. Please contact us at (585) 271-2800 to schedule an appointment. Main Office & Endoscopy Suite 919 Westfall Road Building C, Suite 100 Rochester, New York 14618

Our Providers: Anil K. Sharma, M.D. • Paul S. Dziwis, M.D. George Y. Kunze, M.D. • Bushra G. Fazili, M.D. Michael E. Kader, M.D. • Jonathan I. Goldstein, M.D. Keely R. Parisian, M.D. • KelleyAyn Wallace, RPA-C Julie Miller, RPA-C

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Discover Scouting Come join us on a whimsical journey to your good health with speakers, pampering, drawings and health screenings. Light refreshments and cash bar. SAVE THE DATE

6 - 9:30 pm • Ferris Hills at West Lake

October 26, 2013

1 Ferris Hills Drive (best accessed from the 3300 block of West Lake Road)

$10 Spirit Members • $15 Non Spirit Members For more information, call (585) 919-3899 Join Thompson’s Spirit of Women today at www.Thompson

Experiences that last a lifetime When you sign up your son for Cub Scouts, you’re signing him up for much more than an after-school activity. Whether he’s camping for the first time or catching his first fish, your son will be taking part in activities that are fun, as well as building his character and starting him on a path to success. While there are lots of cool badges to earn, the experiences along the way will be his true rewards.

Find a Cub Scout Pack in your neighborhood. Exclusively at your Spirit of Women Hospital

or call 585-244-4210.

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traffic jam ::wisdom in a

How Do I keep From Losing Focus? By Angella Luyk

Dear Angella, Lately I have been losing focus in the afternoon. My body feels like it hit a brick wall. I eat a healthy breakfast and lunch. I tried to cut out soda and coffee, but find myself wanting some caffeine just to get me over the hump. Do you have any safer suggestions? My work is starting to suffer. Sara Dear Sara, When I was in kindergarten we used to take naps right after lunch. As adults we work through lunch, trying to accomplish more and more each day. Working through lunch could be the first problem. Eating at your desk while doing paper work is not a break, your body needs a change of scenery. Take your lunch outside. When the sun is shining you will feel recharged. Even a brisk cold walk around the block will give your step a little pep. Take time away from your desk to recharge your batteries. Gina Andrecolich Montesano of Game Training says, “The priority is fueling your body and mind to complete the tasks at hand. Be prepared for your day by having healthy snack options on hand when you feel run down and need a boost. Grab celery with natural peanut butter or low fat cream cheese, a handful of almonds, walnuts, or cashews. Low fat low sugar Greek Yogurt, fruits with fiber-rich skin like and apple, pear, peach make great snacks.� 64

October 2013 ::

When it comes to the midafternoon stupor you need to resist the vending machine options which are loaded with high caffeine, sugar and fat. These options will only give you a temporary high, only to crash later. And help to pack the pounds around your waist. Option number one is to drink green tea hot or poured over ice. Option two is water with fresh lemons, oranges, or strawberries in it. Both these options will serve a double purpose. They will help keep you hydrated, but also makes you walk to the bathroom more. By walking to the bathroom more often, you give your mind a mental rest and your body gets a workout from the walk. You will feel more energized to tackle that next project. Dehydration can often be mistaken for fatigue and hunger pains. Try walking around your office while on the phone. This gets the blood flowing and allows you to breathe deep from your diaphragm. Sitting on a medicine ball instead of a chair will help work your inner core, and perfect your posture. The key is to be prepared with healthy alternatives, and you can beat the end of the mid-day slump. Angella Luyk is CEO of Midnight Janitorial Inc. and published author of Wisdom in a traffic Jam. Want to learn more about her or have a question, check out her website www.wisdominatrafficjam. com or

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the Experiences abound in Wayne County Located between Rochester and Syracuse, Wayne County is a great destination for all tastes. At Young Sommer Winery we specialize in award winning classic red and white Grape wines and a large variety of Fruit wines that truly embody the unique climate that clings to the Lake Ontario Shoreline.

Apple Country Spirits Apple Country Spirits is Wayne County’s first legal distillery since prohibition. It produces high quality spirits from fruit grown on the fourth generation family farm. Saturday 11am-5pm, Sunday noon-5pm 315-589-TREE (8733) • 3274 Eddy Road Williamson •

Friday, Saturday and Sunday Noon until 5 PM

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Farm Market Ice Cream Shop Jumping Pillow & More Gemstone Panning • Birthday Parties


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the Experiences abound in Wayne County Located between Rochester and Syracuse, Wayne County is a great destination for all tastes.

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trunk Show featuring Giorgio Armani, John Varvatos and Rochester Exclusive L’Wren Scott

Saturday, November 16, 2013

Noon – 5:00 PM 1575 Mount hope Avenue, Rochester, NY 14620

An afternoon of shopping, music, hors d’oeuvres and gifts. Browse and try on designer frames from Coach, Giorgio Armani, John Varvatos, L’Wren Scott, Prada, Ray-Ban and other fabulous collections including the all-new Bien Eyewear.

Kindly RSVP at

Profile for Rochester Woman Magazine

October 2013 Issue  

October brings our annual Breast Cancer Awareness Issue. On the cover is Linda Argento, survivor and co-chair of the 2013 BCCR ARTrageous Af...

October 2013 Issue  

October brings our annual Breast Cancer Awareness Issue. On the cover is Linda Argento, survivor and co-chair of the 2013 BCCR ARTrageous Af...