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november 2012

Go Behind the Scenes of

the Nutcracker Our 2012 Holiday Gift Guide

giving memories...

welding mother nature

Stacey Mrva

Touching Hearts f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n

I :: november 2012


w w w. r o c h e s t e r w o m a n m a g . c o m

November ETC 7 PLATTER CHATTER: Tap & Table
















COVER STORY: Olivia Cornell





RW EVENTS 64 TIPS FOR WOMEN: Holiday Entertaining







RW PETS: Traveling With Your Pet







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WOMAN magazine

OUR TEAM... Publishers

Kelly Breuer Barbara McSpadden


Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

Art Director Melissa Meritt

Letter from the PUBLISHERS “It’s not how much we give but how much love we put into giving.”–Mother Theresa The holiday season is in full gear and we’re right there with you. Because we know you’re already busy with everyday life, we’ve got you covered. Again, we have Rochester’s best and most popular Holiday Gift Guide inside your favorite women’s magazine. Turn to page [37] and get a head start on your holiday shopping. As you make your shopping list and wonder what to get a few people, we felt Olivia Cornell, of Cornell’s Jewelers, was the right cover woman to help you shop for some of those special items. Let’s face it, when it comes to fine, luxurious gifts, Cornell’s has all the bases covered. We spent a morning with Olivia and her husband, David, as they graciously posed for our cover shoot among the elegant and lavish displays that fill the store. They even let us try on a few fabulous pieces to add to our own wish list! Read Olivia’s story on page [33]. Along with holiday shopping, we know we’re all looking forward to the numerous seasonal traditions Rochester has to offer. One of the most popular is the classic fable, “The Nutcracker,” brought to life beautifully every year by the Rochester City Ballet, the RPO and the Bach Children’s Chorus. We went behind the scenes on page [12] and spoke with RCB’s artistic director Jamey Leverett to get an up close look at the performers and organizers behind this enchanting production. While we’re in full gear buying gifts and taking in holiday shows, we also should remember others who may not have much to celebrate this holiday season. Operation Christmas Child, featured in our For A Good Cause column, is a wonderful program that provides gifts and necessities to children in impoverished areas all over the world. Read more about this terrific program on page [20] and find out how you can help. And what edition wouldn’t be complete without highlighting the unique talents of an artist? When you think of the term, “artist,” your mind most likely conjures up images of a woman behind an easel with paintbrush in hand. Then, you meet local artist Stacey Mrva. Her canvas is metal, her brush a welding torch and the combination allows her to create some inspiring one-of-a-kind works of art that easily become a conversation piece in whatever room they end up calling home. Read her story on page [16]. Now, we encourage you to take your copy of Rochester Woman Magazine and get ready for the holiday season as best you can. You’ll be prepared with gift ideas and ways to help others in need, so take some time to appreciate what you have and give of yourself to make someone else’s life a little brighter.

Kell y & Barb

Happy Holidays to everyone from the entire staff of Rochester Woman Magazine!

On Our Cover...

Photography for the cover story with Olivia Cornell of Cornell Jewelers was provided by, and were taken on location at Cornell’s Jewelers on Monroe Ave., Pittsford NY with make-up provided by Joan E.

Graphic Design Scott Joseph Jane Marseglia

Photography Rome Celli Audrey Jacobs Jenniffer Merida Brandon Vick

Contributing Writers Jenn Bergin Kristine Bruneau Sarah Jane Clifford Colleen Flaherty Amy Gallo Frances Grossman Amanda Hebing Sherrif Ibrahim Joan E. Lincoln Amy Long Angella Luyk Mark Forrest Patrick Donna Perlo Nicole Shein Brandy White

Advertise with us...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.287.5362 1115 E. Main St, Box 60 Rochester, NY 14609 Download our media kit at The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2012 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

etc... november movies...

Who Says Women Aren’t Funny?

JDRF Presents 2012 Hope for a Cure Gala

In Skyfall, James Bond (Daniel Craig)’s loyalty to M (Judi Dench) is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.

11/9 In the highly anticipated next chapter of the blockbuster The Twilight Saga, the newfound married bliss of Bella Swan (Kristen Stewart) and vampire Edward Cullen (Robert Pattinson) is cut short when a series of betrayals and misfortunes threatens to destroy their world.

11/16 An epic adventure that tells the story of a group of heroes – each with extraordinary abilities. When an evil spirit known as Pitch lays down the gauntlet to take over the world, the immortal Guardians must join forces for the first time to protect the hopes, beliefs and imagination of children all over the world.



George (Gerard Butler) is a retired soccer pro whose glory days are behind him. Attempting reconciliation with his ex-wife (Jessica Biel), he becomes the most sought-after property in suburbia when he agrees to coach his young son’s struggling team.With bleachers full of sexy and restless soccer moms, George must keep his winning streaks, on and off the field, from unraveling.

Not the Comedy Club! With the rising popularity of funny females like Tina Fey, Amy Poehler, and Ellen DeGeneres, it’s no surprise that the popular Rochester stand-up venue constantly receives numerous requests for female comedians. However, after a long time of collecting wishes, the Club is finally making comedy lovers’ dreams come true! On Sunday, November 11, at 7:30 p.m., the Comedy Club will present “Comedy with Curves;” their very first night of all-female comedians headlined by Rochester’s own funny woman Pam Werts. The all-star lineup also includes local comediennes Maryanne Donnelly, Katie Lane, Anna Hall, Anna Phillips, and many more! Approached by the venue to create the show, Werts has been working hard to produce a night of laughs that will prove the critics wrong. “There’s that whole ‘women aren’t funny’ thing,” Werts says. “But this lineup of women – which I handpicked myself – they make me laugh so hard my stomach hurts! It’s gonna be a really funny show.” The Comedy Club is located at 2235 Empire Boulevard in Webster. Tickets for “Comedy with Curves” are only $5.00 and can

http:// thecomedyclub. us/tickets.htm . be purchased at

More information on the event can be found on the Comedy Club’s Facebook

https:// TheComedyClubWebsterNY.


The Rochester chapter of the Juvenile Diabetes Research Foundation (JDRF) will be hosting its annual Hope for a Cure Gala on Saturday, November 10 at the Rochester Riverside Convention Center. Chaired by Kevin and Debbie Warren, the Gala will honor Dr. Gail Riggs, President and CEO of The Abigail Riggs Collection, who is the recipient of the 2012 Hope for a Cure Inspiration Award. Beginning at 6 p.m., the Gala will feature incredible and unique silent and live auction items, including a fabulous shopping spree at West & Company Diamonds and Fine Jewelry. The event will also feature an open bar, gourmet dinner, entertainment by Orient Express, and complimentary parking for all guests. Kevin Doran, Managing Editor and Anchor at News 8/Fox Rochester will act as Master of Ceremonies. Founded in 1996, the local chapter of the Juvenile Diabetes Research Foundation raises more than one million dollars annually through donations, major gift sponsorships, and fundraising events. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. As the leading global organization focused on the research of Type 1 diabetes, JDRF works with a wide spectrum of partners to cure, prevent, and treat the disease in children, adolescents, and adults. Tickets are $125 per person. To purchase tickets and find more information on the Gala, including sponsorships,



::platter chatter 8

november 2012 ::

Food and Beer Meet Their Match at

Tap & Table By Nicole Shein | Photos by Brandon Vick Quick--what foods should you

eat when you’re drinking beer?

If you answered “chicken wings” or “nachos” or “I don’t like beer,” you need to visit Tap & Table, where general manager Jaime Barclay will quickly disabuse you of the notion that beer only pairs with greasy, junky football fare. And chances are that if you’re a lifelong wine sipper or cosmopolitan drinker, she’ll also make it her mission to find a beer, or even two, that will bring you over to the brew side. I do enjoy beer, so when Barclay, along with owner Joe McBane and executive chef John Green, invited me into Tap & Table for a special food and beer pairing, I jumped at the chance. Located at Corn Hill Landing, the restaurant capitalizes on its riverside location by keeping the interior modern but minimalist, so that diners can focus on the beauty of both the view and the food. My tasting began with a sophisticated, bistro-style salad of baby greens and mixed marinated olives, topped with a perfectly sunny-side up organic egg. Perched alongside were several asiago cheese crisps. These, along with the creamy, just-cooked white of the egg and its lush yolk, stood in stark but delicious contrast to the salty, slightly bitter salad itself. As I cut into the egg and allowed the yellow yolk to flow onto the greens and olives, Barclay brought me my first pour: an Edmund Fitzgerald Porter from Great Lakes Brewing. This beer was a deep brown in color with a head of pale foam, and its taste seemed to echo and accentuate all of the salad’s flavors at once, somehow; it was velvety, rich, bitter, creamy and bracing. Tap & Table sources many ingredients locally, including its pasta, which comes from Flour City Pasta. I enjoyed a black pepper fettucini with a fine dice of roasted parsnip, turnip and sweet potato, ribbons of bright green baby tat soi, and a decadent truffle cream sauce. The root vegetables offered bright bites of sweetness and earthy character, while the greens saved the dish from being too heavy. Once again, the beer that I drank alongside this dish was both contrast and complement. Sierra Nevada Tumbler Brown Ale, a medium-bodied but very clean tasting ale, not only cut through the richness of the truffle cream, but also underscored the hearty earthiness of the vegetables. Next up, pork belly and scallops with Bockor Cuvee Des Jacobins Rouge, a Flemish sour ale. I’ve never tasted anything quite like this beer, or this pork belly, for that matter. They were a match made in gourmand heaven. The pork belly—which undergoes a complex process of curing, slow-roasting, salting, pressing and cooling before being served up with sweet seared scallops and a bright, surprising carrot puree—is simply sumptuous. Although it’s less fatty than pork belly can sometimes be, resembling something more akin to the Platonic ideal of a pork chop, the Cuvee’s delicious blend of acidity and sharp sweetness cut through any lingering richness from the meat. This ale was a beautiful amber-red color and tasted delightfully fruity, (although there is no fruit used in its production), slightly fizzy and altogether unexpected. It paired equally well with the sweet, tender scallops and with the pickled vegetable relish plated atop the proteins. Excited by my surprise over the Flemish sour ale, Barclay and McBane poured themselves a small portion and sat down to talk beer with me. “Beer is a social beverage, and it’s meant to be shared and enjoyed together,” said McBane. Barclay, whose own love of beer is evident in her enthusiasm about the subject, explained that the servers at Tap & Table are happy to describe unfamiliar beers to curious—or hesitant—customers, or to give them a sample to help them expand their palate. As at their sister establishment, the Southwedge’s Tap & Mallet, all the restaurant employees are kept up-to-date on the ever-changing tap selections. “We have a diversity of styles,” says Barclay, “but we love progressive, interesting, super-fresh beers that you won’t find elsewhere and that are fun to pair with our dishes.” Which brings me to dessert. Full disclosure: I was skeptical that even these professionals could find a beer that I’d enjoy with executive chef John Green’s amazing little cranberry apple cobbler. But they pulled it off, by pouring me LaTrappe Koningshoever Dominus Quadrupel. This deep amber beer offers a big, upfront richness that mellows into a finish bitter enough to cleanse the cobbler’s sweetness. The dessert and the beer were ideal dance partners, ending my tasting with a finale that I could not have anticipated enjoying so much. Tap & Table offers small and large plates, several charcuterie platters, salads and burgers (including a quinoa-based vegetarian version), all with an emphasis on the seasonal and, in some cases, the unusual. They’ll be putting game meats like antelope, red deer, wild boar and even kangaroo on the specials menu, but ensure that their meats are produced sustainably. Their menu changes frequently, as testimony to their commitment to freshness—and to the fun that Green and crew have both in the kitchen, and at the bar.

::fashion forward

The practice of embellishing nails goes back as far as the Incas. They decorated their fingernails with pictures of eagles. Beyond that it is unclear how the practice of coloring nails progressed following these humble beginnings. Portraits from the 17th and 18th centuries include shiny nails. Nineteenth century cookbooks had directions for making nail paints. So it’s clear that women have been experimenting with making their nails a fashion statement for as far back as anyone can remember. Colored nail polish was once considered selfmutilation by psychiatrists and unhealthy by the medical profession. That didn’t stop First Lady Eleanor Roosevelt from being one of the first to wear solid colors on her nails. Nail polish started traditionally in clear, red, pink and brown. Cutex produced the first modern nail polishes in 1917 with the introduction of colored nail glosses. Since that time, many new colors and techniques have developed resulting in nail polish that is found in an extremely diverse variety of colors. Beyond solid colors, nail polish has also developed an array of other designs and styles, such as nail polish stamps, crackled, magnetic, nail polish strips and stickers. Also fake rhinestones are often applied to add an interesting twist. Some types of polish are advertised to enhance nail growth and make nails stronger, preventing breaking, cracking and splitting. There are also products available to help stop nail biting so that you have nails left to polish.   Suzi Weiss-Fischmann is the artistic director of OPI and the Company’s official nail polish namer. Two of  her passions are fashion and traveling, and colors that she sees on the runway remind  her of certain places  she has traveled. This is how she decides on many of the themes for OPI’s collections, which often pay homage to these beautiful locations. Once the theme is decided upon, Suzi and her small team of OPI employees gather together to come up with the names. Each season brings a new wave of fabulous nail polish colors. This fall is no exception. Collections from your favorite brands such as China Glaze, O.P.I., ORLY, Zoya, and Essie will have you wishing you had an extra closet just to store them all.  Top nail looks from Fashion Week 2012 designers for the upcoming 2013 season are an array of whites, pastels, and multiple shades and designs. Many of our favorite ladies stars sport super cute designs on their digits for every red-carpet experience.   For some  it has become a weekly if not daily  ritual to change the polish color to coordinate with the day’s outfit.  I know the inventory in my private household collection is well over 50 shades of “I don’t have this shade yet mom”.  It’s been fun watching the evolution of nail polish become such an essential element of our individual fashion statement.  So grab your favorite holiday shades and celebrate the season with fabulous nails. Joan Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons. www.


november 2012 ::

::artists view

By Kristine Bruneau I Photo By Gene O. Turner

What is so special about this holiday classic that brings audiences back year after year? RWM caught up with Rochester City Ballet’s artistic director Jamey Leverett to find out. For the last 14 Thanksgiving weekends, the Rochester City Ballet and the Rochester Philharmonic Orchestra (RPO) have collaborated with the Bach Children’s Chorus to bring to life one of the most popular ballets, The Nutcracker. As an iconic part of our culture, The Nutcracker is also the bread and butter for most ballet companies in America, drawing crowds and paying bills. Rochester City Ballet, known for its precision as a contemporary ballet company, has performed The Nutcracker since its inception 25 years ago. The Nutcracker is the story of young Clara who receives a beautiful Nutcracker byfrom her godfather Drosselmeyer during a Christmas Eve party. Her jealous brother breaks the toy, but it’s magically fixed by Drosselmeyer. Later, Clara falls asleep dreaming of her brave Nutcracker prince who fights a wicked mouse king and his giant army in a fierce battle scene. Triumphant, the Nutcracker prince takes Clara on an enchanted journey through the land of ice and snow, and into the kingdom of sweets. According to Rochester City Ballet’s Jamey Leverett, The Nutcracker has been an evolution. “The first year we performed The Nutcracker,” says Leverett who has been at the artistic helm of Rochester City Ballet since 2003, “we only staged the second act and our costumes were minimal.” By the second year, however, Rochester City Ballet, founded by the late Timothy M. Draper, had polished the choreography, added dancers, built more vibrant costumes, added special effects, and most importantly elevated the storyline so that it could launch a complete, mouth-watering, holiday fare for the entire Rochester community to enjoy. “When we entered into a collaboration with the RPO,” says Leverrett, “The Nutcracker was already an exceptional production.” Together, Rochester City Ballet and the RPO pack six shows into a three-day run that involves more than 200 cast members, the youngest of whom is 5 years old. Dozens of crew members direct the action behind the scenes from wardrobe, to suspension, and security. Both organizations finally meet with the Bach Children’s Chorus the day before Thanksgiving for two dress rehearsals since there are multiple cast members for each role.


“Every year I ask: What can we do to make The Nutcracker better?” The Nutcracker has staying power not only because of its deepseated holiday tradition, but because Leverett has infused a fresh and unmistakable quality to a classic ballet. There’s a reason for everything the audience sees on stage. The performance, costumes, and scenery are bridges that support and connect to create an unforgettable visual experience that children and adults will delight in and remember. “Dancing is not enough,” says Leverett. “We must draw the audience on the stage and create an emotional connection.” The Sugar Plum Fairy agrees. Played by 27-year-old Jessica Tretter who has performed The Nutcracker every year since she was 9 years old, the role of the Sugar Plum Fairy is indeed a plumb role. For Tretter, it’s a very special honor to dance the role at this point in her career, and she admits, it’s also a bit nerve-wracking. “Nutcracker rehearsals are pretty intense,” says Tretter. “We rehearse around 30 hours each week for 10 weeks. It’s not just dance; there’s acting, too. Many don’t realize how much acting you need to do, especially the party scene, which is very busy.” Tretter has danced The Nutcracker in Houston, Texas where she performed 35 shows from Thanksgiving to Christmas. However, Tretter says the choreography in Rochester City Ballet’s Nutcracker is far more challenging than other ballets. It’s given her the opportunity to improve her technique and artistry. “Dancers take more care and bring more thought into their roles,” says Tretter. “We also have more time to focus on our characters and perfect them.” When Tretter takes the stage as Sugar Plum Fairy, she’ll look like she’s been dusted in sugar, thanks to her rhinestone-studded costume and tutu. Rochester City Ballet staff estimate that more than 15,000 rhinestones will be hand glued onto all Nutcracker costumes. “The Nutcracker is very rich and full,” says Leverett. “It’s like going to a museum and seeing a painting on the wall. When you return another time, you notice a different color, or some texture you didn’t see at first.” Attention to detail is what sets this production of The Nutcracker apart from the pack, and it shows. Over the past 14 years, more than 100,000 people have flocked to see The Nutcracker, and not just for the tutus.

“There’s no small role in The Nutcracker,” says Leverett. “Every part receives care, rehearsal, and character development. We follow the basic storyline, but we have interesting characters such as the Christmas Spirit, which is unique to us. Most traditional Nutcrackers don’t have this.”

“Even if you’ve never seen a ballet before, don’t shy away from The Nutcracker. At Kodak Hall, the music surrounds you, it penetrates your heart and fills your senses,like a magical, all-encompassing experience. You will get it. And you will fall in love with it.”

With her keen eye for technique and attention to detail, Leverett has developed an extraordinary style as artistic director. She sees the entire picture, understanding exactly who her audience is and what they want.

Performances of The Nutcracker will take place November 23-25 at the Kodak Hall in the Eastman Theatre, 26 Gibbs St. For tickets, call the RPO Box Office at 585-454-2100 or visit

november 2012 ::

::artists view :: november 2012


::entrepreneurs By Ashley Cooper

The name “Brittany Angell” is promptly becoming recognized, not only among the South Wedge-frequenters of Rochester where Angell currently resides, but nationwide-notably among restaurants seeking to revamp their menus with a fresher, less inflammatory-based selections. Many households occupied by individuals with challenging food allergies, and many households with no known food allergies, have added Angell’s cookbook series to their culinary collection of literature. Rochester Woman Magazine was lucky enough to snag an interview with Angell, an increasingly in-demand consultant and guest speaker to those seeking to become more educated upon food allergy-free living. Angell is the co-author of ‘The Essential Gluten-Free Baking Guide’ parts I. and II. The cookbooks were published by Triumph Dining, approximately two years after she was diagnosed with Hashimoto’s diseasean autoimmune variant of hypothyroidism. Angell had sought the opinion of twelve doctors to explain the cause of her severe symptoms revolving around digestion, muscle and joint pain, and extreme fatigue. None could provide her with a proper diagnosis. “Finally, doctor number thirteen pinpointed the disease, started treating me for it, and helped reduce inflammation in my diet,” said Angell. Inflammatory-causing food agents are responsible for a myriad of common aliments today, including autoimmune diseases, explained Angell. They also trigger a host of allergies; many people suffer from food allergies regularly without even realizing it. Without knowing it, expectant mothers who eat the very foods they’re allergic to while pregnant can pass the condition to their children, who, in turn, become highly sensitive to provoking agents. This may serve to explain the sudden increase in food allergies among kids today. According to Angell, it is believed that up to 70% of those individuals who have been diagnosed with hypothyroidism actually have an autoimmune condition like Hashimoto’s disease. “It’s very common, but highly under diagnosed,” explained Angell. Angell has given up wheat, dairy, and grain-(which she described as being “the icing on the cake” in terms of what food groups she’s had to surrender). However, altering her diet has proven to be a silver lining on

what could have been a complicated disease and challenging lifestyle for Angell. “Changing different foods within my diet has pretty much put a damper on my autoimmune disease, so I’m not in all kinds of pain on a daily basis. I can function like everyone else now, which is pretty amazing,” she said. Switching to an allergy-free diet is not an easy journey for anyone. Angell was no exception. She and her ‘Essential Gluten Free Baking’ co-author Iris Higgins, were initially troubled by the lack of resources on the market that appealed to individuals desiring to learn more about flour exchange. Gluten-free cooking requires a knowledge of which flours can be replaced for others in specific recipes-an exhausting process for those without access to proper instructional materials. “It was a learning curve for me,” Angell admitted. Higgins and Angell decided to venture together in “understanding the science”-concocting user-friendly, allergy-free recipes and posting them online in hopes to alleviate the frustration of others. Their venture turned into the two-book project now available to the public, as well as Angell’s carefully maintained and highly-rated blog: Real Sustenance. When asked if she could foresee her cookbooks rising to success as quickly as they have, Angell replied, “I had no idea. I just had high hopes that they would turn into something special.” Everyone can benefit from Angell’s lifestyle, whether they have food allergies or not. Angell explained how her husband Rich, who does not experience food intolerances, had long suffered seasonal allergies, asthma, and joint pain. When he began altering his diet to match his wife’s his symptoms began to disappear, one by one. There are other perks that Angell mentioned in gluten/allergy free eating: “It’s very, very easy to lose weight. It’s also very beneficial to diabetics.” Angell’s ‘Real Sustenance’ campaign has become a full-time job. She plans to author many more books, champion her cause in whatever ways possible, and is currently working on a product line-hoping to help others by making typically hard to find ingredients for gluten-free dieters more accessible and affordable.

Breast Cancer Coalition of Rochester Helping you navigate the journey...

Come explore the many exciting programs the Breast Cancer Coalition has to offer! • Education

BCCR’s Mission

• Advocacy

is to provide support to those touched by a diagnosis of breast cancer, to make access to information and care a priority through education and advocacy, and to empower women and men to participate fully in decisions relating to breast cancer.

• Research • Support Groups • Evening Seminars • Brown Bag Fridays • Voices & Vision • Gentle Yoga • Book Club

• PALS: Peer Advocates Lending Support • The Healing Arts Initiative; including: Feldenkrais,Fluid Motion, Pilates, Qi Gong and Tai Chi • Volunteer Opportunities

fOr mOre infOrmatiOn

585-473-8177 •

840 University Avenue (Between Culver & Goodman) Rochester, NY 14607

Specialists in the Field of Breast Imaging Digital Mammography, 3D Digital Mammography, Ultrasonography, Breast MRI, Multimodality Imaging Biopsy, Bone Densitometry and newly Expanded Cancer Risk Assessment & Genetic Counseling Program Designated an ACR Breast Imaging Center of Excellence

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Now scheduling appointments for screening mammography and bone densitometry Main Office: 170 Sawgrass Dr. | Rochester, NY 14620 GeneseO: 126 Court St. | Geneseo, NY 14454 Greece: 103 Canal Landing Blvd., Suite 5 | Rochester, NY 14626 NEW victOr: 7375 State Route 96, Suite 100 | Victor, NY 14564


(585) 442-2190 |

EWBC posts on Facebook news and information on exciting advancements in breast health and imaging along with details on upcoming seminars and events.

::queen of arts

In Celtic folklore, Brigid is known as the goddess of craftsmanship, particularly, of metalsmithing. In most other cultural legends, the deity of metalsmithing normally is portrayed by a burly man, not by a woman. Local artist Stacey Mrva is a reincarnation of that mythological goddess. The picture of a woman artist belongs to that of a woman at an easel not with a torch and metal. Mrva’s haven is inside the Rochester Hungerford building; here, she creates metal sculptures for commission and contractors. While Stacey has a full-time day job, she still hounds away in her studio twenty-five to thirty hours a week working with her favorite tools, her hands. By Amanda Hebing | Photo by Audrey Jacobs

Mrva wasn’t always interested in steel; her first love was fashion. Growing up, she was surrounded by women like her mother and grandmother who taught her how to sew and paint. While attending Fairport High School, she was introduced to metal. Mrva found metal to be a very “forgiving” art material due to its simplicity, its organic state. Metal gave her endless possibilities to create… The artist decided to mold her two passions and major in jewelry making at Syracuse University. From there, she started to shy away from her jewelry making and began to form metal sculptors instead. By looking through Mrva’s work, one can see the flowing movement of the metal mimicking the “grow and flow” of nature. Mrva looks to nature for inspiration as she turns a thin, straight sheet of metal into something elegant. Her pieces begin as ideas, like the movement of a tree or a curvature in a vine. They are then are drawn on a pattern and laid on a table. The metal is modeled and shaped, finally bringing her image to life. Throughout this process, even the original pattern turns into its own original art work with the leftover burns and markings. For Mrva, the most rewarding aspect of her work is, “having a picture in mind and then having it in front of [me].” She never titles of her work as she wants her audience to find their own interpretation. As her art reflects nature; she wants her message to be just as organic. Like legendary Brigid, Mrva is a female artist in a maledominating art form. She sees herself on the same level as any male metalsmither.“My goal is to never make anything I can’t lift myself,” explains Mrva. Working with a light material, she easily moves her work without help. For Mrva, the worst setback is when she is between commissions, as she is used to constantly working with her hands. When work is not coming in regularly, Mrva feels the overwhelming need to “keep her hands moving,” and works on projects of her own. Mrva is happy to call Rochester ideal place for an artist’s home. Mrva loves Rochester as it’s affordable, close to her supportive family and the fact that there are others in the area who share her passion for art. With the large community of artists in Rochester, there are great opportunities to showcase work and network with others. The Hungerford building holds an open studio night the first Friday of every month. The doors to everyone’s studios are open so that wandering art fans can see how local artists bring our city to life. Rochester is home to Mrva’s work that she has made for various patrons, which includes our very own Rochester Woman Magazine. So what does the future hold for our local metalsmither? Mrva hopes to get back into the gallery scene. Mrva will also be opening her studio doors for the Hungerford Building “Open Studio Night” in efforts to further connect with the community. To all potential Rochester artists out there, Mrva gives this advice. “Be determined and be open.” As we ended the interview, Mrva mentioned to me the idea she had of having a “girls night” in her studio where women could come and put together metal projects in an effort to show that women have that sense of brandish instinct to turn something cold and flaccid into a work of beauty and grace. I can only imagine that if the Celtic goddess Brigid was running around Rochester in a human form, she


november 2012 ::

::fab finds

Family Yuletide Weekends Hosted by Santa’s Workshop in North Pole, NY, (Sterling Fairgrounds), a Family Yuletide weekend is the creative answer to keeping hubby and kids in good spirits when deciding on an affordable, holiday-themed weekend getaway. The package includes lodging for a two night stay, two delicious breakfasts and dinners per person, two evenings of fun-filled, family entertainment, two days admission to Santa’s Workshop, and a meeting with Mr. Claus himself! Book your weekend today! Visit http:// or call 1-800-806-0215 for reservations.


Know a be tasted eve A trip to G perfect gift! Genesee Br 100 years building wa history of on oldest conti With a resta exhibits, an more than beer fan’s geneseebee more inform operation.


Sleigh Ride in Ellison Park Snuggle up next to your honey in a half-hour sleigh ride for two (or four!) at Herbele Stables in the winter wonderland of Ellison Park. Sip a warm cup of hot cocoa, enjoy the scenic trails, and listen to the sleigh bells jingle with the holiday spirit. Call ahead for a reservation-sleigh rides are available 7 days a week. Call (585)654-9027 or email for reservations.


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november 2012 ::



e Brew House

eer lover who’s toured and ery brewery in Rochester? Genesee Brew House is the ! Once a part of the original rewery campus more than ago, the newly opened as created to capture the ne of America’s largest and inually operating breweries. aurant, gift shop, interactive nd a pilot brewery, this is just a brew house – it’s a paradise! Visit http://www. for mation on tours and hours of

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Mannheim Steamroller Christmas

Call a sitter and celebrate a longstanding yuletide tradition with Chip Davis’s multi-platinum selling musical group Manheim Steamroller! Enjoy an exciting evening listening to your favorite holiday tunes with a contemporary twist. Manheim Steamroller is scheduled to perform at the Rochester Auditorium Theatre on Dec. 20th. Snag your tickets at http://eventful. com/rochester/events. :: november 2012 19

::for a good cause

By Ashley Cooper

Some of my most favorite holiday memories include embarking on a mad dash through the department store with my grandmother, little brother in tow, on a scavenger hunt of sorts. My brother and I were on a mission to collect as many items as could possibly fit into our old, empty shoeboxes. We would cheer in unmitigated delight upon finding the best toothbrushes in stock, the best age-appropriate toys, the best candies, the best school supplies, and so forth. Some years later at the college I attended, I would maintain the same carefully-preserved tradition-this time with the help and enthusiasm of my fellow classmates. In a makeshift assembly line, students at Roberts Wesleyan College would sort and package boxes, ready to be distributed in some of the world’s darkest places. The tradition that my grandmother urged us to participate in is known as “Operation Christmas Child” (OCC). The project is initiated by Samaritan’s Purse, a charity that began in 1970 after Bob Pierce traveled to a Korean island called “Kojedo,” and found himself horrified by the conditions of the impoverished children-the most helpless population of residents. With a heavy and burdened spirit, he penned in his journal the words, “Let my heart be broken with the things that break the heart of God.” Today, Samaritan’s Purse not only offers services through Operation Christmas Child, but through projects like Relief and Development, World Medical Mission, The Greatest Journey, and Operation Heal Our Patriots. In 1993, Pierce’s successor, Franklin Graham, started “Operation Christmas Child,”-a unique way to maintain Pierce’s vision for ministering to countries all over the world by attending to their emergency needs. The concept of OCC, however, began three years prior when Dave and Jill Cooke (of Wrexham, Wales) delivered medical supplies, children’s Christmas presents, food, and clothing in a convoy of nine trucks to war-stricken Romania. OCC begins collecting shoeboxes (or durable containers of similar size) each November that individuals around the globe have filled with toys, hygiene products, non-perishable food items, and school supplies to be delivered to children in impoverished areas who might not otherwise receive any gifts for Christmas. Boxes are collected from participating countries all over the world.


november 2012 ::

I spoke with Gaye Newlun, Regional Director of OCC for the Northeast. Newlun became involved with OCC in 1998 when she was searching for a community service project for her two youngest children, the youngest of five children that is, whom she had been home-schooling at the time. At the time, there were no existing drop-off locations for OCC boxes for the state of Vermont. OCC participants had to ship their own packages at high costs. “We were the first official drop-off location in Vermont back in the days when you could do it in your living room,” says Newlun. “The first three hundred boxes were collected in my living room! Over the course of our involvement, people just heard that I transported them. For four years, our closest drop off location was the sea coast of New Hampshire-so we drove them over four hours.” Today, as Regional Director, Newlun recruits and manages teams of OCC volunteers in the Northeast, who then, as Newlun explains, “speak to their circles of influence, either a church or community, to engage people about generating these boxes.” “It’s a real full-circle for me having done what I loved all of those years as a volunteer, it’s now my joy to pour into volunteer teams-to build those teams and manage them-to training and equipping those teams to be a voice in ministry for generating more boxes,” says Newlun. The Northeast region hosts thirty-six volunteer teams and approximately five-hundred volunteers to date. For Newlun, the reward is simply…priceless. “To change a child’s life with the promise of hope is just staggering to me.” Rochester, part of the Finger Lakes West region, has packaged and sent over 10,000 shoeboxes in previous years and currently has 20 leading volunteers promoting OCC year-round. Collectively, OCC will have exceeded in distributing over one hundred million shoeboxes to 130 nations worldwide, giving participants and recipients, as Newlun says, “one hundred million reasons to smile.” November 12-19 is National Collection Week. For a list of local drop-off locations, shoebox packing guidelines, and information on how to become a volunteer, please visit

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::in her own words

Those who serve our country in the armed forces make a lot of sacrifices for us during the course of their service but non greater than being stationed across the globe, far from family and loved ones during the holiday season. We asked some local service women to share their experiences with us so that we can better understand the sacrifices these men and women make every day. “While most people approach the holiday season with happiness and excitement, I always find myself reflective and solemn. I turned 21 in 2007. This was also the year of my first deployment. I had been stationed in Texas and was lucky enough to have my family fly down from Rochester, New York to spend Christmas with me. For most 21 year old females, New Year’s Eve is a day you look forward to spending in a pretty dress, surrounded by your loved ones. Celebrating a new year with a champagne toast for the first time as a legal American drinker should have been magical, but my reality of this momentous occasion involved combat boots, a sphere of light bulbs hanging from a crane and a nonalcoholic beer. My holiday deployment reminds me to be thankful not of gifts, trees or even decorations; but of people. I am thankful for my wonderful family and the friends I met in the military who became like family. I have been back from deployment for four years but I tend to notice myself experiencing a deep sadness after the holidays. Through working hard at my own process of reintegration, I learned that these feelings stem from guilt. I feel guilt because I am now able to spend the holidays with my family while many soldiers are not. I realize that there are families missing someone around their tree. Each holiday season I am reminded of the people in my life who make the time joyful.” - Stacy Fogarty, Combat Veteran, Compeer Corp

“It was December 11, 2006 and I was on a silent bus headed towards Paris Island, South Carolina for Marine Corps Boot camp. After arriving at two o’clock in the morning and getting screamed at for multiple hours, the holiday season seemed like it didn’t exist. I was able to make a five second phone call the night I arrived to


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let my family know I was alive. The first two weeks were intense, rushing here and there to sign my name on 100 documents and get my uniforms and skivvies. Our drill instructors didn’t mention the upcoming holidays; apart from asking which church service we wanted to attend. I remember receiving a letter a few days before Christmas from a fellow Marine who had inspired me months before departing for Paris Island; it was from CPL Aaron Giannetto along with his Marine Corps photo. The letter read, “In a few days it will be Christmas, and while you are sad, remember you’re training to be one of the few and proud. While you are being spoiled in the chow hall with an abundance of food remember that there are Marines eating MRE’s in the middle of Iraq right now, or the child who is opening gifts at the cemetery because his daddy died last week fighting for our freedoms.” Boot camp was mentally excruciating at times, but I got to the point where I wanted to quit, I took the letter and picture out of my left breast pocket and read those words. That is what pushed me through missing my family during the holiday season.”

- Amy Folwell, LCpl, Medically Retired

“I was not in the service during a time of conflict but I did spend six years overseas 1982-87 while stationed in the USAF. I was fortunate enough to have my husband with me. In Yokota, Japan we spent our first Christmas together as a married couple. Every effort was made by the service to try to make people less homesick for their extended families. The Christmas trees were flown in from the States on a C130 aircraft. We had many potluck dinners where the single people were included so as not to have anyone without a group to celebrate with. The chapel was packed for our very amateur but heartfelt holiday concert to get “in the spirit”. It was amazing to see a group of unrelated people suddenly become each others’ “family” for the season. We have many fond memories of helping other families put together toys for the big day, getting to participate in other people’s traditions and sharing our own traditions with others.” - Lynne Hasik, DDS USAF 1982-1990

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::local business matters

As an ambitious, yet free-spirited college student attending RIT, Lynn Allinger stuck out from the crowd in that her interests weren’t exactly in tandem with her female contemporaries at the time. Allinger had been enamored with collecting old furniture, refurbishing it, and essentially turning it into a work of art. “I wanted to learn how to do repair work on the furniture, so I signed up for a woodworking class-an unusual thing for a woman to do in that time,” recalls Allinger. The instructor of her class, Gary Stam, would eventually become her husband. Together, the pair evolved into a dynamic duo: Stam and Allinger set forth on the open road-woodworking accessories carved from exotic wood in tow! They frequented craft shows across the nation, and broadened their passions for woodworking into handmade crafts and jewelry. Allinger says she and Stam were in the midst of a bike ride when first setting eyes on the old Victorian firehouse located on University Avenue: Engine Company No. 6. Planted along the ARTwalk route in Rochester’s Neighborhood of the Arts, it was the ideal location for the couple to put roots to their longtime dream to own a storefront and showcase the finest products of the American craft movement. Craft Company No. 6, having surpassed its 25th year, is one of the most celebrated landmarks of Rochester. It continually ranks #1 in Niche Magazine’s “Top Ten Craft Galleries in the USA.” Allinger is humbled to hold the title, but works hard to ensure customers experience something unparalleled as they browse through nine rooms of treasures untold. It truly stands out from the rest as Allinger and Stam invited local artist Michael Chiazza to dress up the store’s exterior with a bit of pizazz and a dash of color. Customers will follow an interior brick road as they enter the store and find themselves surrounded by some of the results of the most creative local talents! Craft Company No. 6 features a plethora of handmade jewelry-a product line that Allinger is especially proud of. Guests will also be tempted to peruse through the handcrafted furniture, and peek inside the cabin Stam willfully built in the middle of the store! “We love hearing the ‘ooh’s and aah’s’ when people come in. They love the ambiance, it’s really unique. What I find most rewarding is seeing the customers find something they will cherish. I also love working with the artists, and with our dedicated staff,” says Allinger. Though they’ve since relocated to the house on the left-hand side of the store, Allinger and Stam did once reside in the store-which explains the kitchen guests will spot when passing through on their shopping ventures. Aside from culinary supplies and gourmet foods, the kitchen shelves are fully stocked with Screaming Mimi’s awardwinning salsa. Customers might also be greeted by a party of four-legged friends. Allinger says her six rescue dogs that lounge on store premises unmistakably “have a fan club of their own.” Allinger and Stam are no strangers to the wayfaring life. They began living in an RV in the 80’s, but have since fulfilled yet another lifelong dream: a bus conversion. The couple refurbished a retired large-scale bus, which they have now called “home” as it is their place of residence while they stay in North Carolina in the brisker times of year. Keep your eyes peeled because HGTV has recently filmed Allinger and Stam’s bus conversion and will be featuring it on their show “You Live in What?” in January 2013. When Allinger is not gracing the happy trails or making customers smile in her beloved craft store, she can be found gardening or of course, snuggling up with her furry companions. Please visit Be sure to keep a look out over the holidays for some exotic, handcrafted ornaments-sent from nations around the world. This is the only time of the year in with Craft Co. No. 6 will carry international items, with the exception of Canada.


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By Ashley Cooper

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EvEry bridE nEEds “ somEthing nEw.” For A lishA , thAt wAs hEr smilE . For years, Alisha Montgomery rarely smiled. Serious dental issues made her uncomfortable with the way her teeth looked. At Eastman Dental, she found the expert dentists who could give her a complete smile makeover, including an implant, crowns, and veneers. The result was the beautiful smile she always desired. So Alisha was able to smile all day long at her wedding. And every day after it, too. Hear Alisha’s story in her own words at M       of    H      O    M       of    H      O    M       of    H      O   

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::leading woman By Amy Long | Photo by Jenniffer Merida

Today, baby boomers often fall into time worn tales of misspent youth or the cliché aging hippie who sold their soul to the decadent 1980s. For Fran Weisberg, those pivotal years of activism and social change at the University of Rochester allowed her to find her voice. She’s kept it ever since. Weisberg has dedicated herself to the welfare of the Rochester community for over four decades. Her leadership skills and record of success have helped her to draw members of the community together to solve critical problems facing many cities across the nation including here in Rochester. “Rochester is an amazing community,saysWeisberg. “It’s small enough that if you have a good idea, passionate people will come along with you.” Weisberg’s proudest call to serve came as the CEO and President of Lifespan for ten years. As elder care and advocacy in tough economic times becomes even more crucial, the organization offers a comprehensive support system for Rochester elderly who need assistance with health care and everyday issues that become difficult to manage with age. “I can honestly say it’s the work I’m the most proud of,” she says. In addition to making Rochester a community that doesn’t allow its seniors to fall through the cracks, she co-chaired an elder abuse consortium at the State Summit on Elder Care, where she helped to create a statewide model to combat elder abuse. She also served as the Program Director of the Monroe County Long Term Care Ombudsman as well as the Regional Council on Aging.


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Currently, Weisberg serves as the Executive Director of Finger Lakes Health Systems Agency. The organization works to create better coordination of care between the community and health care facilities. “We look for ways that people can get the health care they need in the community before they use the most expensive resources, like the ER.” It’s an ambitious task, but Weisberg’s experience and a deep-rooted belief that it’s one’s obligation to give back to those who need it the most, underscore her success. FLHSA and Weisberg create roundtable discussions with a variety of agencies including physicians, hospitals and consumers. “Basically, we work to create health care reform within the community. We were doing health care reform way before the state and national models.” Weisberg’s hard work has paid off. The organization recently received the largest Health Care Innovation grant in the nation at 26.6 million dollars to go into the strategy and services for Rochester. Added Weisberg, “Rochester has one of the best health care systems in the nation because of community partnerships.” While the nation and many states grapple with the economic downturn, Weisberg’s lifetime of advocacy and dedication have only benefited the city of Rochester. “I came to Rochester to go to school, and I never left. I believe Rochester is a great community. People really do like working together here.” Weisberg credits much of her successes to the culmination of the collective work of the community. While that certainly has been the case, Rochester owes a debt of gratitude to the woman who came here years ago and never lost her voice.


::healthy woman

By Sherrif Ibrahim, MD

The holidays are quickly upon us and what better gift is there to give than a gift to yourself? Luckily, there are a variety of easy products and services obtainable through local dermatology and plastic surgery offices that can give you the holiday lift you’re looking for. Some of these, such as Latisse, are as easy as putting on eyeliner, while others require a few needle pokes and at most, a few days of down time. One thing is certain, however, any of them can bring that holiday cheer to face and skin that lasts well beyond the holiday season… 1.) Botulinum Rejuvenation

Probably the most well known and certainly the most common cosmetic procedure in the United States, Botox and its new competitors Dysport and Xeomin, are a quick way to erase those deeper frown lines, horizontal forehead lines, and crow’s feet around the eyes. A quick visit for treatment to any or all of these three areas lasts from three to five months and runs about $300 - $500 for each site. 2.) Fillers

A variety of injectible substances are available to soften deeper wrinkles and lines of the face. The most common of these are the hyaluranic acids such as Juviderm and Restylane. These are a great way to soften the smile lines, the marionette lines that run from the corners of the mouth down, or to give a little plump to your cheeks or lips. Results last six -12 months, and costs range from $400 - $750 for each syringe. 3.) Latisse (bimatoprost solution)

A fun and great ‘entry-level’ cosmetic treat, Latisse is currently the only FDAapproved agent to treat eyelid hypotrichosis (short/thin eyelashes). Nightly application that feels like you are applying eye liner results in a thickening and lengthening of the eyelashes. Once you’ve reached your desired length you can apply less frequently to maintain it. One bottle lasts about six weeks and costs around $100. 4.) Laser Hair Removal.

A good and relatively safe way to enter the laser world of dermatology, laser hair removal is an effective means to reduce or eliminate unwanted hair in areas such as the face, armpits, legs, bikini line, or back. Keep in mind that


november 2012 ::

while a reduction in hair growth can be seen with each session, four to eight treatments are needed to eliminate hair in a given area. Also be advised that current lasers are only effective for dark hair. Prices range depending on the size of the area treated and the number of treatment sessions. 5.) Microdermabrasion

A quick, low risk/low cost method to freshen up the skin and stimulate new collagen growth. Microdermabrasion performed every four to six weeks can leave the skin with a softer, more even appearance with essentially no downtime other than some short-lasting redness. 6.) Chemical Peels

Chemical peels come in a wide variety of strengths depending on what it is you are looking for. They range from the lunchtime peel for a quick freshening up of the skin with no downtime to deeper, more intense applications to even out pigment and treat wrinkles. The deeper the peel, the more effective – but also a higher risk for complications. Peels should only be applied under the direction of a trained physician. 7.) Intense Pulsed Light (“The Photofacial”)

IPL treatments have increased in availability and popularity across the country. They are effective at treating a variety of colored spots on the face including brown blemishes and areas of red discoloration. Usually a series of three to five treatments at $250 - $500 per session can even out the skin’s pigment and lighten or even remove freckles and broken blood vessels to rejuvenate the skin’s appearance. 8.) Leg vein treatment/ sclerotherapy.

Small varicose and spider veins on the legs can be an indication of deeper circulation problems or simply a cosmetic nuisance. After a short consultation with a physician trained in the study of treating veins (phlebology), small superficial veins can be injected with a substance that causes them to collapse and disappear. Occasionally more than one session is needed and costs between $300-$600. Winter is an ideal time for this, since a faint brown discoloration can remain after treatment, but should be long gone by the time spring rolls around.

::cover story

By Ashley Cooper | Photos by Rome Celli :: november 2012


::cover story

“These gems have life in them. Their colors speak, say what words fail of.” - George Eliot

Since the dawn of civilization, it would seem that the exchange of precious gems and metals in order to demonstrate favor, to express emotion of the most sacred kind, has been observed with great reverence. If we could possibly allude to a tangible object in order to show how much we love, how deeply we care for someone else, the precious gem would be said object. To receive a jewel as an endowment is a profound veneration. The ancient Egyptians used amulets carved of stone and adorned with precious gems to honor the dead, or to represent a deity. In Greek mythology, the “Necklace of Harmonia” was thought to grant its wearer eternal youth; it led to Queen Jocasta’s eventual demise. In the Bible, gold was among the array of gifts presented by the magi to the Christ Child. Shakespeare often alluded to gems in his writings, and 17th century pirates devoted their lives to the pursuit of treasure. Marilyn Monroe sang the praises of the highly-coveted carbon allotrope, proclaiming, “A kiss on the hand may be quite continental, but diamonds are a girl’s best friend.” Audrey Hepburn sought sanctuary every morning in having breakfast outside of Tiffany’s window display. Elizabeth Taylor’s love of sparkling things led to her becoming the envied recipient of the ‘Taylor-Burton’ 69.42 carat diamond (a love token from then-husband Richard Burton), and inspired her longevous fragrance lines-White Diamonds, Black Pearls, etc. I asked Cornell’s Jeweler’s President Olivia Cornell, who graces this month’s cover of RWM, to what she ascribes the mystique. “Why


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jewelry? Why do we aspire to give jewels to those we care most about?” “It’s the only thing that lasts,” she replied. It’s In My Blood…

Olivia Cornell is no stranger to the world of retail. Cornell’s parents had owned a furniture store in Troy, New York, just north of Albany, where she originally hails from. She credits her father and mother today as having a major impact on her life, instilling in her an undeviating work ethic, a passion for customer service, and a flair for business. “I think retailing is in my blood,” she claimed. Cornell attended Rochester Institute of Technology, graduating from The College of Business, The School of Retailing with a major interior design. “It was my love. I need this variety in retail.” she laughed. “It works for someone who is creative, who likes doing something different every day. I certainly wear many hats. Working with people, with vendors-being involved with wholesale and marketing—it’s all my DNA.” As a buyer for Snow Country, a luxury ski retailer no longer in existence, Cornell was under the mentorship of store owners Dick and Joan Osur, whom she worked with for fourteen years. The Osurs guided Cornell in the retail and wholesale realm in a manner which she applies to cooperating Cornell’s Jewelers today; she explained that they fueled her sense of business ethics, taught her the importance of establishing and maintaining relationships, and encouraged her finesse for keenly appealing to customer needs.

he was one of our first designers. I was able to find certain things that worked in our community,” said Cornell. “David began to believe in me, to trust me, which was so important. I’m so lucky to be a part of such a dynamic, exciting business. I couldn’t ask for more.”

At the time, David Cornell was working as a dealer at the business his father Harry started in 1923: Cornell’s Diamond Importers. Interestingly, the business was located on the eleventh floor of the Temple Building downtown.

Cornell explained that the fact that women are becoming self-purchasers in terms of jewelry, an entire world has opened up for the industry. Jewelry is no longer purchased only at celebratory life marks. Women are coming in to buy a pair of earrings… “just because.” A longtime fashion enthusiast, Cornell is excited about the increasing influence of women in making decisions about their accessories. It allows her to consult with a diverse group of designers and vendors in order to provide more unique and affordable collections.

“Three of our friends tried to get us together,” said Cornell. She is speaking of her husband David, whom she was introduced to on a blind date in 1991.

When David and Olivia were married, Olivia knew very little about the jewelry industry, but her extensive retailing background was enough to provoke her interest, and eventually, allow her to contribute her expertise to her husband’s business. In 1997, she left her job and officially joined Cornell’s, bringing a fresh perspective and savvy eye in tow. “David’s support, understanding, and commitment to trust me meant everything,” said Cornell.

::cover story

A Blind Date…

Talking to Olivia Cornell today, one would never suspect that she hadn’t grown up in the industry… Changing And Growing…

What she lacked in jewelry experience, she made up for in determination. “It was very intimidating at first,” admitted Cornell. “I began to study by reading magazines, talking with vendors, and going to trade shows.”

Eventually, Cornell understood that reaching a broader population would mean relocating. The city was no longer a convenient destination for clientele. A suburban locale seemed more ideal, something like…3100 Monroe Avenue would suffice.

Cornell also used her retail and wholesale knowledge to appeal to a wider range of clientele. Equipped with a plethora of information and a dash of instinct, Cornell was able to convince her husband, who had been at the time “strictly a diamond dealer,” to broaden the collection. Olivia understood what the masses wanted.

“Originally, we had not been looking in Pittsford; we were thinking of perhaps Park Avenue. The Pittsford building was brought to us by a friend. It had been a series of office buildings. David and I decided to negotiate a price and purchase. We gutted it and started in brand new,” said Cornell.

“I would read trade journals, talk to vendors, see what friends were wearing. I kept watching advertisements. When I first started working here, I brought David to John Hardy. We agreed to buy the line, and

A new, freshly renovated building was not the only change that would take place as the company expanded… :: november 2012


::cover story

“I could see that the business was growing,” said Cornell. “We could either be wholesale or retail; we couldn’t be both. So we dropped the ‘Wholesale Diamond Importers’ and became a full retail store. David’s energy and excitement was diamonds, while I was interested in fashion jewelry. We work well together.”

exclusively of the world’s best-cut diamonds. There is a cozy sitting area, complete with library, for guests to lounge upon while making their final purchasing decisions. On the same floor, clients have the opportunity to meet with jewelry advisors in specially-designed cubicles to prevent outside distractions.

Today, David Cornell oversees the diamond purchasing, while Olivia is invested in designers, manufacturers, and advertising, and David’s son Michael does buying for the bridal department, as well as running the sales floor.

Cornell’s is not only trend-setting in the fashion and jewelry realm, but also on the cutting edge of technology with full-scale security. There are cameras stationed in every room of the building. Guests are also buzzed in upon entering, granting them a peace of mind.

In 2007, Cornell’s Jewelers underwent major renovation. In the midst of a national economic crisis (the Dow was at an all-time high in 2007), construction began. Amazingly, in the two years of reconstruction, the store was only closed to the public for one day.

I was also led to the staff offices, on the adjoining side of the third floor, where I was greeted by several employees, all with warm and welcoming faces. In the offices and on the sales floor, the staff members exceeded my expectations in terms of friendliness and eagerness to assist. I was also introduced to staff member Tricia Baum, certified gemologist appraiser. There are only four hundred in the nation that share Baum’s titleand four of them are employed at Cornell’s (including David Cornell!).

“We added two more three-story additions,” said Cornell. “My husband was on the technical end of things, oversaw security, while I was concerned with lighting, fixtures, cases. We all worked together on the layout. In 2008, things got really bad economically…and we were in the middle of construction. We had to ask ourselves, “Do we stop what we’re doing or do we move ahead?” And we went forward and I think it was good that we did. We had relationships to maintain.” As Cornell led me through a tour of the facility, I was amazed by the great length she went to in overseeing every detail, with the best interests of the customers and staff in mind. Not one iota of construction excludes her influence. From the ultra-chic artwork (produced by local artists), to the children’s play area located in the front of the building to ease the anxieties of parents, to the candy/cookie and coffee bar available to guests working up a fierce appetite in their conquests, Cornell has thought of everything. Cornell carefully oversaw the construction of the display cases-a most important facet of the presentation. Lighting is everything. Even room vibration has to be accounted for as diamond cutting is considered! Cornell also added a spacious kitchen in the basement for employees to relax and enjoy their meals during breaks; in this same area, employees are welcome to watch television on the raised flat-screen, or surf the internet on the community laptop. Upstairs, guests will find themselves on the “bridal floor” where they can feast their eyes on the “Hearts on Fire” collection-which consists


november 2012 ::

Olivia Cornell has expanded the office space of her employees, again, in efforts to make the work place as comfortable as possible. Cornell says of the staff, “Our team is a family, we truly are. We get together socially, we host many events; everyone is wonderful.” We Give Memories…

I asked Cornell what she finds to be most rewarding about her current role. “We give memories,” she said. “Sometimes, they’re good memories. Sometimes, they’re sad memories. We want to give lasting memories; we have things that you’ll pass on to another generation. We touch a lot of hearts that way. There’s no other business, I think, that can equate to that.” Providing outstanding customer service takes priority in Cornell’s heart, a quality instilled in her by her family, fueled by the Osurs, and maintained by her husband David who coined the phrase, “Our customers are as precious as the gems we lock up at night.” She is gratified when witnessing customers celebrate the milestones of their lives.

Among several other touching experiences, Olivia shared one particular story of a father coming in with his daughter; she picked out a pendant for her sixteenth birthday.









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rochester women

michelle ladd

Founder, Heroes Home Advantage By Amy Gallo | Photo by Jenniffer Merida

By this coming spring, Michelle Ladd hopes to be able to purchase a hot pink camouflage Harley – with a matching helmet. As an active Patriot guard rider, she made a huge sacrifice when she recently sold her Harley. However, Ladd knows her selfless act is nothing compared to the sacrifice of servicemen and women – that’s why she did it. Ladd’s passion for taking care of our servicemen and women runs deep. As the daughter of an Air Force Lieutenant Colonel, the mother of a twice-deployed Iraq veteran Marine and an active Navy member currently in nuclear training, Ladd has experienced firsthand the sacrifices of military members and their families. A stay-at-home mother for seven years, Ladd began her real estate career after both of her sons began school. She worked for Rochester’s number one real estate company for fourteen years before resigning in 2010 to start Ladd Exclusive Agency. The move was about much more than self-employment: “I truly wanted to do something to make a difference in the world.” After her oldest son left for the US Marine Corps, Ladd began to pay more attention to the struggles of military members and their families – both during deployment and upon returning home. Her difference-making idea was simple: to give back twenty-five percent of her commission on either the purchase or sale of a home to all active and veteran military members. She calls it “Heroes Home Advantage.” Officially started in 2011, Ladd has extended Heroes Home Advantage (HHA) to include active and retired law enforcement, firefighters, first responders, and healthcare professionals. Her team has also expanded, now including ten local agents as well as agents from satellite offices in Auburn and Utica, and a broker in Michigan who is the beginning of a nationwide campaign. Even her husband has become a part of the team, having recently received his real estate license. Most of Ladd’s HHA agents have some personal connection to the military or service, but more importantly, they must have a passion for serving those that serve us. “I have strict rules and regulations for customer service,” says Ladd. “I want to make sure my heroes are getting the best.” These regulations apply to everyone else who is a part of the HHA real estate process. Ladd has brought on local lenders, attorneys, and home inspectors who all participate in the giving back program. “We’re not just real estate agents; we’re counselors, we’re caregivers,” says Ladd. “It’s not just about listing a house or how much business we can get.” Ladd and her team truly go the extra mile. From talking about homes over Skype with deployed military men and women, to scouring for agents who will give twenty-five percent back from all over the country, Heroes Home Advantage offers services that other real estate companies don’t…and then some! Ladd knows how difficult it can be to return home from deployment and the team at HHA work hard to make it a little bit (continued on page 62) :: november 2012


:rw inspire

“ I need the smaller goals to motivate me, keep me going and give me that extra push. ” Meghan musnicki Olympic Gold Medal Rower By Brandy White

Growing up Naples, NY Meghan Musnicki, 29, never dreamed she would become a member of a Crew team, let alone becoming a gold medalist. Having played basketball through high school, Musnicki was planning on continuing at St. Lawrence University until one day she was caught off guard by the rowing coach and asked to try out. “I thought, why not give it a shot,” said Musnicki. “It was something totally new and different. I had no reason not to try it. I wasn’t going to go into the WNBA. I had nothing holding me back and nothing lose.” In 2010 Musnicki won the gold in the eight and silver in the pair at the Rowing World Cup in Lucerne. She helped qualify the U.S. boat for the London 2012 Olympic Games by winning her second gold medal. Rowing in the eight she took her third gold medal and helped to set a world record (5:54.17). Since her return from London she has found herself to be quite busy. “It’s been a whirl wind of activity,” said Musnicki. “I have been from one speaking event to the next. It’s fun and tiring, but I love it because it’s not going to last forever. It’s eventually going to die down.” Musnicki explained how she has a lot of fun speaking with the younger generation and giving back to local schools. “They benefit from hearing my story,” said Musnicki. “It’s not easy to speak to the adolescents but I can at least have an effect on them and give them something to hold onto.” She made a recent visit to the Golisano Children’s Hospital where she got the chance to play and interact with the children. “To them this was nothing ground breaking,” said Musnicki. “I was just a new face playing with them, having fun. It was a fun activity I was happy to do with them. They don’t care about the gold medal, which is honest and refreshing.” Musnicki was explaining how she met a 17-year-old patient on his 14th round of chemotherapy. “He was so positive and upbeat,” she said. “It puts everything into perspective and makes you think about what really matters in life. He was so excited to go to watch his football homecoming game. I can only imagine the strength it takes everyday. What he is doing is ten times harder than anything I have to do and I respect and appreciate that.” When home, the athlete can be found baking, reading, listening to music and training at the gym. “I stick to a routine,” said Musnicki. “Working out is part of my routine. It’s not as structured as when I’m training but I’m planning on doing this for four more years and I can’t lose track.” And losing track she won’t. Musnicki plans on winning a gold medal in the 2016 Olympic Games in Rio d Janeiro, Brazil. “Up until then I have smaller goals,” said Musnicki. “I need the smaller goals to motivate me, keep me going and give me that extra push. I break down a task or test on any given day.”


Musnicki finds it amazing how far women have evolved in the sports industry. “We just marked the 40th anniversary of Title IX and I can’t november 2012 ::

(continued on page 62)

::rw inspire

“I ’m getting to do something wonderful for the community that I grew up in.”

Susan Latoski

Executive Director, The Women’s Foundation of Genesee Valley By amy gallo I photo by ted butcher

Susan Latoski is truly a hometown girl. Born and raised in the 19th Ward, graduate of the former RCSD Madison High School, and alumna of the University of Rochester, Latoski was perfectly primed for her position: to inspire and empower Rochester women. “I saw girls come to high school with their babies and other girls drop out of high school because they had single moms and they had to take care of their younger siblings,” Latoski says. “I wanted to be a part of an organization that was really helping to improve the lives of these girls in my community.” Latoski found inspiration for her career at home, as well. “Even though I had two parents, my mom always worked full time,” she says. “I was always inspired by the fact that she was a financially independent woman who contributed to our household income.” And when Latoski went off to college to study art history and studio art, she realized just how important economic self-sufficiency was to her. “When I graduated, I had student loans and realized that I probably wouldn’t be able to support myself by just being an artist alone.” So, she began a successful career in sales and marketing that eventually led her to The Women’s Foundation. “For me, it was an evolution,” says Latoski. “When I was growing up, non-profit work wasn’t on my radar. I thought about going into social work, but the kind of work I’m doing now wasn’t something I thought of as a possibility.” So when she got the opportunity to assume her current position, she knew it was the career she had dreamed of. “It’s so meaningful for me to be in this position,” says Latoski. “I’m getting to do something wonderful for the community that I grew up in and the community that I care about – and I would much rather be selling the opportunity to help other women than selling widgets!” But why only in Rochester? “Helping women and girls is a global issue,” says Latoski. “Seventy percent of the people living in poverty around the world are women and children.” She claims that those percentages stand for our area, as well. “It’s really no different in Rochester,” she says. And with some of the highest levels of poverty and teen pregnancy in the state, Latoski says, “There’s a lot of work to be done here, right at home.” Even with so far to go, Latoski encounters Rochester women every day who have beat the odds; women who inspire her to keep going to work every morning. Voices of Experience, one of the Foundation’s annual events, brings these women together to motivate not only Latoski and her staff, but young girls in the Rochester area as well. “Even though these women have been through some horrific experiences – poverty, teen pregnancy, domestic violence, sexual and substance abuse – they have this spirit that allows them to overcome; to support themselves and stand on their own two feet.” It is this spirit that Latoski most admires – and embodies herself. An avid cyclist, skier, and traveler, her adventures have required her to overcome obstacles. While she claims her biggest feat is learning to ski alongside her husband, whom she says is “poetry in motion,” Latoski’s travels to Hong Kong presented a different kind of challenge – one that was equally as (continued on page 62) :: november 2012


michelle ladd

Meghan Musnicki

Susan Latoski

easier. “Simply,” Ladd says. “We care.” With her strong ties to local Veterans’ Affairs (VA) organizations, Ladd offers her servicemen and women referrals, rides to and from VA centers, even just an ear to listen. “They know that they can pick up the phone anytime – even two years from now – and say, ‘Michele, I’m depressed or unemployed or stressed out and I don’t know what to do.”

believe how far we’ve come,” Musnicki said. “We are recognized on the same playing field. We’re getting the attention and respect that we deserve.” There are little girls playing soccer at four years old and running on the fields. We didn’t have that twenty years ago. We can now show that we’re strong and powerful and that there is not only one standard of beautiful.”

terrifying. “My friend and I decided to rent a car in Hong Kong,” she says. “I was fine with the manual transmission until I figured out I had to drive it on the other side of the road!” But it is overcoming this kind of fear that excites her. “Doing something different – whether it be skiing or driving in crazy traffic – is very empowering as a woman,” says Latoski. “It builds a level of confidence that is really exciting.”

::rw inspire


Ladd’s experience as a military mom gives her this unique advantage over any other professional helping out returning veterans. “I know that they often hold things in, don’t want to share, or don’t want people to think they’re crazy,” she says. “But I encourage them anyways.” Ladd understands the personal sacrifice these men and women make and she will stop at nothing to show them her appreciation. “My heart and soul is in it, she says. “People think I’m crazy because it’s all I do.”


Throughout her journey, the athlete says her number one supporter is her mother, Gail Musnicki. “She’s been there through it all,” she said. “ There’s been lots of tears along the way but she’s always been there and she’s an amazing woman and a real inspiration.” Not only does Musnicki have her family and friends for support, she can always count on the fans here in Rochester where she has been a true inspiration.

And on she continues. Hopefully soon, with hot pink camouflage Harley and helmet in tow.

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november 2012 ::


However, no matter where she travels or skis or cycles, her heart is always invested in Rochester and its women. “I see myself here, doing the same thing ten years from now,” she says. “Because I’m from this area, it’s important to me to do something for the community here at home.”

One of the things that I do for my employees is a summer party where they bring their families and we celebrate them. We have a cookout and I purchase different prizes ranging from gas cards, restaurant certificates, scratch off tickets and cash. We hand out raffle tickets and do a drawing for each prize. It can be a lot of fun. I make a little speech thanking them for all their hard work. We may hand out certificates for employee of the year and for milestone anniversaries. Little gifts of gratitude go a long way. If you do decide that you want to have a party, have it before the holidays officially begin. You can do it in the beginning of November or late in January, and call it an end of year celebration. They may end up liking this best as it frees them up to do their holiday traditions with family and friends. The


Dear Sarah, I totally understand your frustration. It can be very difficult in today’s work environment to be sensitive to everyone’s cultural beliefs. There are a few thoughts I can offer. One is to not celebrate at all. If you go this route you can offer a financial end-of-year bonus. A few options would be to purchase a selection of gift cards and do a drawing for each one. Or you can hand out a check based on each person’s performance.

month of December can be so crazy for people trying to fit in the shopping, cooking, cleaning and other parties. While they want to celebrate with their office staff it may just put more pressure on them to fit one more thing in. Better to have it when they can truly enjoy it. Again one of the things that I do is the first week of November we have a party to celebrate the employees and how hard they have been working. As each person leaves we give them a turkey. They can use the turkey for their Thanksgiving meal, or just a meal in general. We don’t call it anything other than a celebration of another year coming to a close.

::wisdom in a traffic

Dear Angella, With the holidays coming upon us quickly, I am unsure what to do for my employees. We are not all of the same faith, but I want to do something to show them I appreciate them. Any ideas on what I can do for them that won’t offend anyone? - Sarah

A third option might be to hold a collection for needy families. Most of the local chambers have adopt a family programs, your entire organization can all chip in a few presents and food items. You can all deliver the items to the family. By doing this together, everyone will feel like they are part of something bigger. For the past few years most of my employees have rung bells for the Salvation Army; together we sing and dance to keep warm. My husband will bring us hot chocolate, and it turns out to be a good time for all. Remember, the holidays should be a time to reflect on the year past, and the new year going forward. A time to appreciate all that you have done as a team and all you will do as a company. However you decide to show your employees that you care and appreciate them, they will be grateful. Just remember to thank them for all they have done. Do you have a question for Angella? Send it to Angella@ or visit her at www., :: november 2012



::rwm events

Rochester Woman Magazine

Rochester woman magazine’s grand re-opening On Friday, October 5th, we entertained over 300 of our friends, clients, and new neighbors as we celebrated the opening of our new offices in the Hungerford Building. The evening featured fabulous food from Perlo’s Italian Restaurant, Quaker Steak & Lube, Carpani’s, Half Moon, Wafflz and more, and even some wine tasting. We were even able to utilize our neighbors Top Shelf Staffing to help serve food, bartend, and help make this an exceptional opening! For added fun, casino games were provided by Upstate Vegas Events while DJ Raine from WDKX was mixing tunes all night to keep the party going. Thank you to everyone who joined us as we also helped raide money for the Al Sigl “Unmasking Disabilities” Walk.

Artrageous Affair


The Breast Cancer Coalition of Rochester (BCCR) held their 11th Annual Artrageous Affair was on Saturday, October 6th at the Rochester Plaza Hotel. The ballroom at the plaza was all decked out in pink, the signature color of breast cancer awareness, as were most of the guests. A silent auction featured works of art donated by members of the local art community, ranging from paintings and jewelry to furniture and more. WHAM TV-13’s Ginny Ryan served as master of ceremonies and the incomparable Carol Ritter deftly handled auctioneer duties for the live auction items. november 2012 ::

Shear Ego Pretty in Pink Shear Ego International School celebrated the opening of their newly remodeled facility with a Pink Party in honor of Breast Cancer Awareness month. The event, held on October 18th featured food from Perlo’s Italian Restaurant, 2 Ton Tonys and Cut-It-Out Cookies. Plus wine tasting and a DJ spinning tunes to get everyone up and dancing. For a $5 donation attendees could enjoy select salon services including “Pink Pizzazz” Hair Crystals, “Pretty in Pink” Mamicures, “Real Men Wear Pink” Hair Cut & Shave and “Ready, Set Go Pink” Style and Finish. A portion of the proceeds were donated to the Breast Cancer Coalition of Rochester.



A Stars and Stripes Celebration Organization: Veterans Outreach Center Time: 5:30 p.m. Where: Rochester Riverside Convention Center Website:


Festival of Trees Organization: George Eastman House Time: Tues-Sat: 10:00 a.m. to 5:00 p.m.; Sun 11:00 a.m. to 5:00 p.m. Where: George Eastman House International Museum of Photography and Film Website:

1216 16 1618 18

Red Scarf Project Collection Organization: AIDS Rochester Where: Scarves can be dropped off at AIDS Care (259 Monroe Ave, Rochester) Website: ladies night @ Taylors Organization: Taylor’s Night Club & Rochester Woman Magazine Time: 9pm - til the party stops More Info: enjoy giveaways, DJ and live music , drink specials and lots of FUN! Website: The 42nd Annual Holiday Bazaar Arts & Crafts Sale Organization: RMSC Women’s Council Where: Rochester Museum & Science Center Website: 4th Annual Recipe for a CURE Organization: CURE Childhood Cancer Time: 11:00 am - 2pm Where: Radisson Hotel Rochester Riverside Website:

::tips for women

By Donna Perlo

The key to entertaining is to plan ahead and be organized. Here are a few suggestions to help make your holiday event truly successful:

Serve food buffet style and allow your guests to help themselves. Be sure to set your buffet close to the kitchen so it’s easy to replenish it when needed.

Be sure to invite your guests early because calendars fill up quickly.

Have an assortment of beverages to fit everyone’s tastes and/or dietary needs.

Keep it simple and casual. Check catering prices. Caterers in Rochester, even one serving on Christmas Eve, will cost about the same as purchasing all the ingredients to do it yourself.

Rearrange your furniture to allow more space for your guests to gather and socialize.

Be sure to ask your guests about food allergies or if they are vegetarians and plan your menu accordingly. Provide small snacks for those early guests (there’s always at least one!). Good choices are nuts, olives and cheese. While they’re snacking you can finish preparing for your event.


november 2012 ::

Clear off table tops so guests have a place to put their drinks and plates. (This will also prevent breakage of your personal treasures!) Create a CD of your favorite holiday music to play softly in the background.(On repeat of course!) Don’t stress out! Make sure to take time to relax and enjoy planning your event.


Elizabeth Randisi lizabeth Randisi knows a working mom can’t have it all. “I’m no Marissa Mayer,” she laughs, referring to the former Google executive who made headlines earlier this year when she stepped in as President and CEO of Yahoo! while seven months pregnant. “But I can have a whole lot of fun trying.”

Although two rambunctious toddlers, a full-time job, and chronic illness have delayed Elizabeth’s writing career, they haven’t proven too much of an obstacle. In January, Elizabeth joined the Rochester Democrat & Chronicle’s Community Board of Contributors, and posts regularly about issues including poverty, education, and women’s health.

For the past seven years, the Webster resident has been in practice as an estate planning and elder law attorney with Weinstein & Randisi. The boutique law firm in Penfield is now owned by her husband, Andrew, and managed by the lawyer couple.

“As a mom, I get so angry and frustrated when I read about kids in Monroe County and around the country who are hungry, whether for food or for learning,” Elizabeth says. “We live in a nation filled with such wealth, but for some reason we can’t manage to feed our children and teach them to read,” she adds. “I’d really like to do something to change that.” As she reminds colleagues and potential clients, “Where there’s a Will, there’s a way.”

Elizabeth’s law practice includes preparing Wills, Health Care Proxies, and Powers of Attorney for young families, to protect spouses and children in the event of disability or death. “It’s almost like a rite of passage,” she points out. “You get married, buy a house, have a baby, get life insurance and sign a Will.” She can now add “Vice President” to her list of accomplishments, having recently taken over human resources and social media for the firm. Frequently asked what it’s like working with a spouse, Elizabeth jokes “we’ve been working together almost as long as we’ve been married, and so far, no one’s quit or been fired, either at the office or at home.” “Mom” is the most important role in her repertoire, however. Elizabeth’s older son, Jimmy, 5, started kindergarten this year. “I don’t know what happened, but I blinked, and now he’s so big, and he can read.” Jimmy’s brother, J.J. (for Jerald John), 2 ½, has surprisingly managed to stay out of the emergency department. “He thinks he can do everything his big brother can do, even though he’s just this little guy.” Writing has always been a passion for Elizabeth. “I’m terribly jealous of a couple of my contemporaries who are published authors,” she relates, mentioning fellow Williams alumna Carrie Ryan (The Forest of Hands and Teeth trilogy) and Forest Bluff Montessori classmate Rebecca Makkai (The Borrower).

290 Linden Oaks Rochester, NY 14625 (585) 248-3800

::gardening diva Just like you, I love to garden...also like you, there is a time when my gardens take their natural rest. Although we can certainly continue to plant until the ground actually freezes there’s a tremendous pull or desire to decorate our homes for the harvest and then for the holiday season. Oh… and why not? It’s so incredibly fun and easy to transform the outside of our homes, our front entrance & small nooks within our outdoor spaces with little effort. It feels like a free-spirited dance of sorts where anything goes! Late season perennials, trees and shrubs continue to add natural decoration and color in the landscape through November. Yet as I look around my yard, there’s an inevitable “stand back for a moment and assess” process that I go through. Does this sound familiar… something that perhaps you do too? This is where our mind’s-eye gets to play and our imagination comes out! I’ll make several trips to the shed, choosing some of my favorite rustic finds that Larry and I have accumulated throughout the years. There is something so refreshing (and relaxing) about moving these special pieces around to create small vignettes on our doorstep. I have always adored the harvest season; not only because of the tremendous color and texture showcase that we experience but because of the wonderful memories and emotion that this time of year evokes. From the time that I was a little girl, my parents always made the harvest and holiday season special and that carries through for me as I enjoy each and every autumn day. This time of year feels like a celebration and I like to reflect that as the first impression when family and friends come to our front door. Our window boxes are laden with pumpkins and specialty gourds that will carry my small vignettes through the end of November when I’m ready to then transition to evergreens for the holidays. The broom corn and the oh so incredible textures and coloring of the whispy plumes add the perfect harvest flair that I’m looking for. I


november 2012 ::

can’t help but to gravitate towards the pretty stalks chock full of flavorful hues. These seasonal treasures beg to be touched when you walk by. There is an invisible pull that can’t be ignored! I smile as I greet our guests on the porch because nine out of 10 times, the women stop to “ooh and ahh” and touch the broom corn. The fellas… well not so much, but that’s okay… it’s not always their ‘thing’ is it? As a quick side note, here’s a little tip for making the most of your garden when harvest decorating. Take a few minutes to clip drying or dried hydrangea blooms (or knock out roses, burning bush foliage, etc) and then add them to your window boxes, cornstalks/broom corn or even tuck them among the flowers that you may have in your planters. You’ll be tickled with the results! Just a tuck here and there is all it takes. But remember… there’s no pressure with this. If you’re not “feeling the look”, simply remove the blooms and try arranging them in a different fashion. If all else fails, bring them indoors, tuck them into a vase and set on your favorite side table for a burst of fall beauty. As we enjoy the harvest splendor for its great many gifts, I encourage you to be creative with your late season garden and think out of the box. Bring potted rosemary in to your kitchen for the fragrance and the culinary treat. Adorn your countertop or table with a small urn filled with gourds or late season edibles. Enjoy the plumes from your ornamental grasses as an accent to your harvest table centerpiece. The sky is the limit – enjoy the unique opportunities to express yourself through seasonal decorating. This is a wonderful time to embrace the chance to partner your garden and home decorating with beautiful ease… Frances Grossman is the president of Grossmans Garden & Home in Penfield, NY. 585-377-1982. Meet other savvy women, just like you! Visit Grossmans Garden & Home on Facebook.

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By Colleen Flaherty

To survive the chaos of holiday shopping, it would be wise to add these few, simple moves to your daily routine to strengthen up some key muscle groups needed for walking (or running) through the people-packed stores and fighting for the last toy on the shelf!


Hip Strength: On hands & knees lift a bended or straightened leg directly out the side for a set of 12 lifts each side. To increase difficulty, hold leg straight out to the side and rotate it forwards and backwards for a count of eight each. Hamstring Strength: Laying on your back with knees bent, lift hips to the ceiling by squeezing glutes and hamstrings for 3 seconds then release back to ground. Perform 12 reps for three sets. Quadricep Strength: To perform your best squat, sit your glutes back and look down to make sure your knees are behind your toes. Always keep your chest up and proud while keeping a tight, strong core. Perform 15 squats for a set of four. Core Strength: Planks are a great core strengthening exercise. Lay on the ground belly down. Raise your body on just your forearms (shoulders directly above elbows) and toes while adjusting your body to be as flat as possible from head to heel. If your core isn’t strong enough yet, raise your glutes slightly in the air until you’re strong enough to straighten out. Upper Body Strength: To lift and wrap all those presents without fatiguing, perform pull ups, push ups, and rows to strengthen the upper body. Partaking in a well-rounded health routine ensures you can survive the holidays semistress free and thriving into the New Year. You will need all your energy to shop, plan/ host parties, play out in the snow, bake Christmas cookies, and party all night on top of your daily routine. This means a diet full of fresh vegetables and fats, some fruit, and whole grains. Yes fats! Such as extra virgin olive oil, coconut oil, avocados, nuts, and fish. A healthy lifestyle is 80% good nutrition and 20% challenging activities/working out. If you put bad things in your body, bad things are going to happen. So focus on whole, straight-from-the-Earth foods for a leaner, sexier body this holiday season. If you have questions about proper form or need to mix it up, contact Colleen at 585.261.3743 or to schedule an appointment!


november 2012 ::

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::world of women sports By Sarah Jane Clifford

One of the main aspects of Thanksgiving for most women is the hum of football games being watched on television as they prepare the big meal. This is such an integral part of Thanksgiving, I would never suggest changing it. What I would suggest is that we might add a sport or two to the itinerary. How About Frozen Turkey Bowling?

For instance, the sport of frozen turkey bowling has emerged over recent years. Traditionally held as a Thanksgiving fundraiser to feed the hungry in involved communities, the rules of the game are obvious. Instead of using a bowling ball, you replace it with a frozen turkey. Since the frozen turkey is generally not round like a bowling ball it tends to add a new and unexpected degree of difficulty to the game. For instance, there are more gutter balls than strikes or spares. My feeling is that if three strikes can be called a turkey in regular bowling, three gutter balls in frozen turkey bowing should be called a human. Also frozen turkey bowling shoes should be shaped like web feet. As far as other frozen turkey related sports, how about frozen turkey basketball, frozen turkey dodge ball and frozen turkey golf which have actually been tried but generally ended in failure. Frozen Turkey Basketball?

You have to be careful playing Frozen Turkey Basketball. For intance if you use a twenty-five pound plus turkey, it tends not to fit through the basket. Further frozen turkeys quite often lose body parts as they are being dribbled


november 2012 ::

… or in this case slobbered … down the court. Then there is the problem of the holes in the floor that occur with bounce passes and slam dunks. All these factors usually result in a sixty-minute game ending in about one minute. Frozen Turkey Dodge Ball?

An even shorter game is frozen turkey dodge ball. Once you get hit by a twenty-pound frozen turkey you tend to forget about trying to continue on. In fact, even beginning the game is considered a technical fowl. Frozen Turkey Golf?

Obviously, the first thing you need to do to play frozen turkey golf is to enlarge the hole or you will never get by the fat frozen turkey stranded on the first green. Once, however, you have completed this step the rest is fairly easy. One shot less then par is still a bird but two shots less is no longer an eagle but rather a gobble. There are no bogeys just fliers. There are several other frozen turkey sports possibilities; i.e. frozen turkey baseball … where pitchers wouldn’t fling the frozen turkey in but rather wing it in; frozen turkey beach volleyball… played entirely on turkey stuffing, and frozen turkey hockey … where frozen turkey pucks can be kept and consumed if they go in the stands. Let’s just say if you play any of these sports at Thanksgiving or any other time, you really need to quit them cold turkey. If you have information, ideas, comments or suggestions for “World Of Women Sports,” please contact Sarah Jane Clifford at 585/388-8686. Her e-mail is gtc@ Clifford owns and operates The Gymnastics Training Center of Rochester, Inc., 2051 Fairport Nine Mile Point Rd., Penfield, NY 14526

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::special feature

By Amy Gallo | Photos by Audrey Jacobs

Seventy-eight year-old Bella Hoffmann is a woman of few words, but that doesn’t mean she lets people walk all over her. “Okay boss lady,” she taunts as Golden Wishes committee member Lisa Cove reminds Hoffmann to keep her hands still while her nails dry. Cove laughs. “Yep, she’s a spunky one!” Spirited and strong-willed, Hoffmann ignored one very important person’s opinion when deciding to apply for her makeover wish. “Bella’s husband, George, is very conservative. He didn’t think that she needed a makeover,” says Cove. “But we decided to bypass him and do it anyway!” Hoffmann’s wish was brought to the Golden Wishes committee by Episcopal Church Home social worker Beth Farone in August. The committee, sponsored by Lifespan, Omnicare, and the James P. Wilmot Foundation, consists of ten volunteers who set up experiences to fulfill seniors’ simple wishes. “We know that people need food, clothes, blankets – but we don’t do gifts,” says Cove. “We’re an experience-based organization. The smiles on people’s faces are worth more than anything money could buy.” And Hoffmann’s smile isn’t the only one worth more than a million dollars. “One of my favorite wishes was from a little, 92 year-old


november 2012 ::

Italian woman,” says Cove. “She came over to the U.S. from Italy for an arranged marriage when she was just sixteen years old. When her wish came to us, her husband had passed away and she wanted to experience something that her marriage had never allowed her: a real first date! A young man on our committee took her to the movies and out for ice cream, and even gave her a kiss on the cheek at the end of the night,” says Cove. “Her family was calling us for months afterwards, telling us how happy we had made their mother – she wouldn’t stop talking about that night!” Cove hopes that Hoffmann’s day of pampering will produce the same elation. Starting her day at Blue, a Goodwill Boutique on Monroe Avenue in Pittsford, Hoffmann’s frank nature comes out in full force: “When the sales associate held up clothes for Bella to try on, she was brutally honest,” says Episcopal Church Home nurse Yolanda Rodriguez, who accompanied Hoffmann for the day. “They would say, ‘Isn’t this pretty?” And she would flat-out tell them, ‘No!’” All of us in the salon, including Hoffmann, break out in laughter. After picking out a sparkly red sweater set, black slacks, silver shoes, and a stunning bracelet, Rodriguez, Hoffmann, and Cove move onto Salon Bella Vita on South Main Street in Pittsford to

::Special feature



continue the makeover – where energetic owner Tiffanie Prota greets everyone with a huge smile. After ordering the makeover recipient a BLT sandwich for lunch, Prota goes right to work on Hoffmann’s hair.

like biographies, but I’ll read anything I can get my hands on!” She also knits – sweaters, mostly – and is a big fan of classical music. “Of course I’ve seen the Rochester Philharmonic Orchestra,” she says. “They’re wonderful.”

“She has gorgeous hair,” says Prota of Hoffmann’s shiny, thick gray locks. “We’re just going to blend in some blond highlights to brighten up the color.” As Prota adds layers of foil to Hoffmann’s head, they chat about everything from traveling to kids to pets. Cove starts on her nails and the conversation soon switches to Hoffmann’s life.

The talking ceases for a while as Prota begins to blow-dry Hoffmann’s new haircut. When she sees her shoulder-grazing, all one-length hair cut into a short, layered modern bob for the first time, the woman of few words definitely has something to say. “Well, I’ll be!” Hoffmann says, as a smile slowly spreads across her face. “I like it; it’s good.”

A native of Germany, Hoffmann and her husband both emigrated to the U.S. and married in Rochester. Stern as he was about her makeover, his dedication to Hoffmann is far from hidden. “He comes and visits her every single day,” says Rodriguez. “They have lunch together, take a walk. It’s very sweet.” The couple, married 53 years, have three children; two sons who live locally and a daughter who lives in New York City, as well as three grandchildren. Hoffmann worked as an office secretary for most of her life – and even though she doesn’t work anymore, she keeps herself quite busy. An avid reader, Hoffmann’s eyes light up when I ask her about her favorite books. “I read everything,” she says. “I

Prota applies some simple makeup and puts the finishing touches on Hoffmann’s new look. “Is George even going to recognize you?” says Cove. “You look like a totally new woman!” Hoffmann enjoys a post-makeover ice cream treat from Ben & Jerry’s in Pittsford as she gets ready to return to the Episcopal Church Home for a surprise dinner with her husband. “I like you ladies – especially you,” she says to Prota with a wink. And with that, the spunky senior is wheeled out the door with a feisty new look and a huge smile of delight on her face. :: november 2012


The holiday season is quickly approaching, if travel with your pet is included plan ahead. Bring along a supply of food and water from your home. Your pet may not be willing to drink water if it tastes differently from the water at home. If your pet requires medication, be sure to bring enough to last the entire trip.

::rwm pets

Ensure your pet has proper identification, a tag on his collar and for additional security a micro-chip is strongly recommended. Be sure to bring a sturdy leash and collar, the collar should also contain the rabies identification. In case your pet becomes lost bring a picture of your pet with you as a form of identification.

ByMark Forrest Patrick, CDT VA

Transporting your pet in a crate in the car is the best way to keep your pet safe. A crate is also a great idea for nights in a hotel room or when visiting friends. If you pet is crate trained, keep in mind this is their safe place and a place that they are familiar with. Be sure the crate is large enough for them to stand, turn around and lie down. The crate should have handles, leak proof bottom and ventilation on all sides. The crate should also be labeled LIVE ANIMALS on all four sides with the owner’s information (traveling destination and home destination.) Place a comfortable mat and your pet’s toy inside the crate. Be sure the toy is durable and the pet is not able to destroy it or choke on the item. When booking your hotel reservation, check in advance if they allow pets. If they do allow pets be respectful of the guests. Do not leave your pet in the room for long periods of time, keep your pet quiet. Ask the property management where they prefer you walk your pet to eliminate. Be sure to bring bags with you to clean up. When traveling by car, it is a good idea for your pet to travel on an empty stomach to avoid car sickness. Be sure your pet has plenty of water and plan to make stops for your pet to eliminate along the way. If you are traveling during the day light hours keep your pet out of the direct sun and provide plenty of ventilation. Do not allow your pet to ride with his/her head out the window of the vehicle, this may cause eye injuries. Never leave your dog unattended in the vehicle, take shifts when you are at a rest stop. If you are traveling on an airline check with the airline, several airlines require a health certificate from the veterinarian along with proof of vaccinations. There are also stipulations on the number of animals that can be on any given flight along with the size of the carrier. If you are planning on placing your pet under the seat there are size stipulations and reservations must be made ahead with the airline. The carrier must be airline approved to be placed into the cargo area. When traveling in hot and cold climates some airlines will not transport pets. If you are planning to travel by train leave your pet home, unfortunately dogs are not permitted on Amtrak trains or buses with the exception of service dogs. If you are traveling on a cruise be sure to check with the cruise liner. Some of the cruise ships do cater to our canine companions and will accommodate your pet needs. Taking the time to plan ahead will help you and your pet have a safe and enjoyable trip. Happy Holiday’s from Tuxedo’s K9 Training Camp, Inc.


november 2012 ::

Mark Forrest Patrick, CDT VA is the Owner of Tuxedo’s K9 Training Camp, Inc. Visit us at

You grow businesses, increase revenues and enrich communities. Now take time for your own strategy. You know that talking to the right people makes all the difference. The right people know how to listen and distinguish the latest fad from a proven strategy. At Edward Jones, we are guided by a set of principles that have shaped all aspects of our business, particularly the way we build our client relationships and the investment strategies we recommend. Creating a long-term strategy to help you achieve your financial goals doesn’t have to be complicated. As a first step, we get to know you so that we understand what you’re trying to achieve. We want you to ask questions because our clients’ interests always come first.

We can help you make informed decisions about your financial goals. Call to schedule time to talk. We’re in your neighborhood. Diane J Hennekey Financial Advisor .

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Profile for Rochester Woman Magazine

RWM November 2012  

Rochester's favorite Holiday Gift Guide returns in our November 2012 issue featuring Olivia Cornell on the cover.

RWM November 2012  

Rochester's favorite Holiday Gift Guide returns in our November 2012 issue featuring Olivia Cornell on the cover.


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