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june/July 2011


Fab Finds Canandaigua, NY

Michelle Cardulla


the family legacy

Artist & Visionary

everything i know i learned from my dog :: june/july 2011

w w w. r o c h e s t e rwo m a n m ag . c o m







contents ETC


platter cHatter: sanibel cottage


fasHion forward: what should i pack?


healthy woman: the scoop on laser hair removal


women entrepreneurs: finding a balance


Fabulous finds: canandaigua, ny


Local Business Matters: van zile travel


for a Good cause: seneca park zoo society




music view

wisdom in a traffic jam

in her own words: thank you mr. weller



feature: lash dip


Cover Story: continuing the family legacy




gardening diva: who says you can’t



world women sports

rochester women inspire

Fit woman: staying fit during vacation

60 4

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queen of arts: michelle cardulla

Mind, Body, Spirit: feeding your traveler’s soul

xx 55



making dollars and sense


Fitness: get fit for your next vacation


The Main Event


rochester women’s pets


in & out of town


Say What?


feature: travel tips

JULY 5 - JULY 30



Summer Series Sponsored by

OUR TEAM... Publishers

Kelly Breuer Barbara McSpadden


Barbara McSpadden

Creative DIRECTOR Kelly Breuer

Graphic Designer Emma Tang


Letter from the PUBLISHERS “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain It’s that time of year, winter has bid a fond farewell and the long, warm summer days are nearly upon us. Summer is the season when most of us spend more time in leisure pursuits. Our free time is spent outdoors at picnics, festivals, concerts and anything that gets us to enjoy the fabulous weather. It’s also the time when we are thinking about the itinerary for that vacation we’ve been waiting all year for. Whether enjoying a picnic with family and friends, or a day at the ball park, it’s a pretty good bet that at some point during the summer season most of us will enjoy a Zweigles hot dog. Zweigles has been a tradition in Rochester for over 130 years. In our cover story Julie Camardo-Steron, President of Zweigles talks about her family legacy and her role in the company since taking over for her mother.

Brandon Vick Michelle Macirella

Contributing Writers Leslie Baumann Kristin Boyd Sarah Jane Clifford Susan Y. Dyer Frances Grossman John Hutchings Michelle Inclema Tracy H. Kroft Katie Lee Joan Lincoln Angella Luyk Jennifer Magar Michael O’Donnell Susan Prinzing Nicole Shein Bridgette M. Yaxley Elena Zweers

Before you hit the beach this summer, you’ll want to look good in that new bikini, so check out our Healthy Woman column. Katie Lee from Luxe Spa provides some expert advice on laser hair removal and what you should know before you go. No matter where your vacation takes you, getting in shape for it is important. Browse our fitness column for some great tips on how to get in shape so you look good in your new summer travel attire.

Advertise with us...

Whatever this summer brings you, or wherever your travels take you, enjoy it to the fullest! Plus, make sure you take a copy of Rochester Woman Magazine with you, it makes for great summer reading!

Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women.

Kell y & Barb

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women.

Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 300 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge.

Contact our home office


585.924.4426 10 East Main Street Suite 301 Victor, NY 14564 Download our media kit at Rochester Woman Magazine is printed locally. The magazine is published 10 times a year by InnovateHER Media Group, llc. 10 E. Main St., Suite 301, Victor, NY 14564. 10 E. Main St. Suite 301 Rochester, NY 14564


june/july 2011 ::

Copyright © 2011 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

Etc... june/July movies...




Elizabeth is a foul-mouthed and inappropriate teacher who couldn’t care less about her students. She drinks, gets high, and can’t wait to marry her meal ticket. When she’s dumped by her fiancé, she trys to win over a rich, handsome substitute – competing for his affections with an overly energetic colleague.

While on a trip to Paris with her best friend and soon-to-bestepsister, Grace is mistaken for a British socialite, resulting in all three young women flying to Monte Carlo for a charity ball, auction, and the chance for international romance. However, when a million-dollar necklace goes missing, Grace and her friends must scramble to find it before the auction is ruined and their identities are exposed. For Nick, Kurt and Dale, the only thing that would make the daily grind more tolerable would be to grind their intolerable bosses (Kevin Spacey, Colin Farrell, Jennifer Aniston) into dust. Quitting is not an option, so, after a few-too-many drinks and some dubious advice from a hustling ex-con (Jamie Foxx), the three friends devise a convoluted and seemingly foolproof plan to rid themselves of their respective employers…permanently. The end begins as Harry, Ron, and Hermione go back to Hogwarts to find and destroy Voldemort’s final horcruxes, but when Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again


2011 Wegmans lpga championship at locust hill country club

2011 marks the 35th year anniversary for the Wegmans LPGA at Locust Hill Country Club. For the second year in a row, Wegmans LPGA Championship is a major tournament on the LPGA tour. From June 20-16 Locust Hill Country Club will host some of the leagues best golfers as they compete for the $2.5 million purse. Last year’s event attracted over 100,000 attendees and this year’s is expected to be the same or better. The weeks’ events leading up to the tournament include: The Wegmans ProAm, The Excedrin Pro-Am, Conversation with Champions, Champions Wine Tasting and a 35 Year Celebration & Fireworks. One hundred percent of the 2011 Wegmans LPGA Championship Tournament net proceeds will benefit United Way’s Graduation is the Goal, which aids evidence-based programs that show significant promise in delivering on the graduation is the goal mission. Graduation is the Goal supports Hillside Work Scholarship Connection and other United Way funded programs that serve the growing number of children in our community at risk of dropping out of school. The tournament features the top 150 players from 21 countries. Last year’s champion Christie Kerr won over $330,000. It’s estimated that the Wegmans LPGA event contributes over $10 Million to the local economy every year. For more information visit

Rochester Harbor and Carousel Festival

A celebration of Rochester’s waterfront. Enjoy entertainment, children’s activities, a 10K race and gigantic fireworks display. Located at Ontario Beach Park Rochester Harbor and Carousel Festival, one of Rochester’s favorite family events, will return to Charlotte’s Ontario Beach Park June 24-26. The festival celebrates its return after being suspended in 2001 to allow for the completion of the renovations along Lake Ave. and within the Port of Rochester area. Along with the completion of Charlotte’s re-designed Genesee River harbor area, the festival coincides with the 100th Anniversary of the historic, beach-side Dentzel Carousel, and the impending launch of “The Cat,” the city-owned catamaran, soon to resume fast ferry service between Rochester and Toronto. Free Charlotte-Genesee Lighthouse Museum tours and an abundance of arts and crafts for sale will be featured throughout the festival, and the Wegmans Children’s Area will offer exhibits, interactive activities, games, entertainment and rides just for kids. The spectacular “Boat Parade of Lights,” at 8:30 p.m., Fri., features dozens of brightly lit and decorated vessels passing in review as they head out on the Genesee River into Lake Ontario. Hundreds of dollars in prizes await the boat captains and crews who best decorate their crafts and costume themselves to represent fairy tales, reflecting the theme, “Fairy Tales.” Boats having courtesy safe boating certification by the U.S. Coast Guard Auxiliary, Power Squadron or Sheriff’s Marine Patrol will get bonus points.

We’ll help to take you there.

Rochester’s Soft Rock station. Wake Up With Tony Infantino, with news, weather, traffic and great Soft Rock perfect for listening while you work or relax!

Listen to our Online Broadcast!

Make your next getaway one with the girlfriends! La Tourelle Resort & Spa has everything you need when planning your Girlfriend Getaway. Our Yellow Barn Suite is perfect for a group escape and August Moon Spa will leave you feeling pampered and renewed. Don’t forget Simply Red Bistro for the finest in “farm to table” regional cuisine.

Call today to book your getaway!


1150 Danby Road (96B) ∙ Ithaca, NY 14850 ∙ (607) 273-2734 ∙ ∙

june/july 2011 ::


bringing sanibel to by Tracy H. Kroft I photos by brandon vick We have not been to Sanibel Island in Florida; however, after dining at Sanibel Cottage on Empire Boulevard in Webster, I think I know what it might be like. Owner Kevin Gerstner, his wife Theresa and their partners, Pam and Steve Apt, have successfully replicated the casual, beach-eclectic atmosphere of Sanibel. Once inside the restaurant, it’s pretty easy to forget that you’re here in Rochester and not on vacation in the Florida islands. The music has a Jimmy Buffett, “salt shaker and lime” kind of feel to it, and the warm welcome and casual friendliness that we received from everyone – hostess, server and owner – made for a relaxing and “vacation-like” atmosphere. The décor of the restaurant is beach-y, but not kitschy. Kevin’s dream was to create a restaurant with a fun, casual atmosphere that served excellent food in an authentic, home-style Southern – not a “fancy pants” kind of a place. (Though his shorts were pretty fancy.) On weekends, Kevin provides what he calls “live jukebox” entertainment in the tavern. At the tables, guests can choose from a spinning carousel of song titles, which they can pick and hand over to the bartender who then attaches them to a “zip-line” and shoots them over to Kevin who plays guitar and sings the guests’ requests. Next time, I’m coming on the weekend. We had our choice of dining in the tavern, the dining room or on the patio. It was one of this year’s rare nights of no rain, but there was high wind, so we stayed inside. Our server, Jim, was attentive, friendly and informative. I have dined at Sanibel before, and the service was excellent then, too. Kevin decided to lavish a sampling of favorites upon my dining companion and me. It’s a good thing we brought our appetites. Our culinary journey began with the Sanibel Citrus Salad – mixed greens with mandarin oranges, dried cranberries, toasted walnuts and mango vinaigrette dressing.

Then, Jim brought us Gator Bites. These are alligator tenderloin, which, Jim explained to us, was much more tender than the tail that is used by most other restaurants. After that, we were served the Sanibel Oysters. Oh my … oysters topped with a gulf shrimp and then with cheesy breadcrumbs and baked. These were beyond delicious. Next, was the Island Gumbo which reminded me of gumbo I had in New Orleans – thick, rich and really spicy. The food kept coming … the next item, Gritty Shrimp, was tied with the oysters as my favorite – sautéed gulf shrimp in garlic cream sauce arranged around an “island” of grits au gratin. This was followed by an extremely tender Lighthouse Chicken. “The Beacon of Chicken Dishes,” this one had artichoke hearts, mushrooms, and fire-roasted yellow pepper in a sundried tomato pesto … it lit up the night! Finally, Jim arrived with the last plate, and upon it rested … Mudballs – a delicious treat of vanilla ice cream balls rolled in chocolate cookie crumbs and topped with hot fudge and whipped cream. Need I say more? At Sanibel Cottage, Kevin and his partners have created a place with excellent food cooked in a home-style Southern fashion and served with friendly, professionalism in an environment of casual fun. No “fancy pants” required. Hours: Tavern opens at 4:00pm Restaurant is open : Tuesdays – Thursdays 4:00pm – 10:00pm Friday and Saturday 4:00pm – 11:00pm (585) 671-9340 :: june/july 2011 9

::fashion forward

What Should I by Joan e. lincoln

The plane ticket has been purchased, the lodging has been reserved, and the itinerary has been finalized. You’re already for that long awaited summer vacation. One question remains: “What should I pack?” Sometimes, it seems the toughest part of taking a vacation is not in the planning but in the packing.  Preparing for a big trip can be overwhelming for some, but packing smart can alleviate unnecessary stress. When traveling, especially to another country, I suggest packing lightweight clothing that works for every kind of adventure-from city touring to wilderness exploring.   Denim, black, white and other neutrals are easy combinations to mix & match. However, adding a splash of color for summer, such as red or hot pink or the season’s orange and yellow, is a great way to introduce color and personality.   Several new fabrics have come to our rescue. We now have the option of fabrics that not only travel well and look great, but also can protect us from UV rays and even bugs.   The secret to packing smart is to find a few key pieces you can wear virtually anywhere and during any time of day. Performance fabrics: fabrics that are breathable, moisture wicking and easy care make smart choices for traveling.   If a staycation is in your plan, try these style and breathable fabrics:   · COTTON TEES & TANKS are favored in the summer time because they are breathable. Look for Pima and Supima Cotton - they are the softest.   ·  AIRY DRESSES: 100% cotton for light and airy dresses try a romantic & boho style!   · DENIM with a high cotton content, and small synthetic content. A jean with either a 98% cotton/2% Lycra or 96 % cotton/4% Lycra fabric is a good combination. Joe’s Jeans, Seven For all Mankind, Citizen are a few premium denims to consider.   Wherever your suitcase takes you!  Remember to breathe deep, laugh often and relax!   Happy travels!   Joan Lincoln owns Panache Vintage & Finer Consignment, 1855 Monroe Avenue.  


june/july 2011 ::





Horseback riding lessons designed just for you; your pleasure, your goals and your safety. Always. English, Western and Dressage Mother~daughter specials available! Contact Betsy Kubiak, 6505 Gillis Road, Victor, NY 14564 585.924.8240 •


Skills, habits and attitudes for lifelong success! Sylvan will develop a learning plan created for the way your child learns best. Our highly personalized approach builds the skills, habits and attitudes your child needs to succeed in school and in life Pittsford


3300 Monroe Avenue



1600 West Ridge Road

Develops independent work habits Improves attitudes Motivates learning Provides feedback for parents and teachers Webster

872-1071 980 Ridge Road



2510 Rochester Road

Reading • Math • Writing • Study Skills • Test-Taking • SAT®/ACT Prep :: june/july 2011 11 NYS Regents Prep • Homework Support • Foreign Language • Science & More!


:: healthy woman


on laser hair removal by katie lee

It’s almost summertime, which means shorts, skirts, tank tops and swim suits. Along with that comes the desire for silky-smooth, hair-free skin. Over the years, women have used many different methods to achieve this goal.

when the number jumped to 1.4 million treatments. Laser hair elimination promptly became a booming billion dollar sector with Laser hair removal becoming the second most popular cosmetic treatment preformed next to Botox injections.

Temporary hair removal is popular because it is generally the quickest and most convenient way to achieve that smooth look. The drawback is that it requires regular and frequent performance to maintain.

Lasers are now the gold standard remedy for permanent hair reduction. In the hands of a properly trained and certified technician employing the correct equipment and technique, laser hair elimination is safe and effective. To produce safe hair removal, the laser light penetrates deeply into the dermis where the energy is absorbed by the melanin in the hair, causing a rapid heating of the hair shaft and follicle, thus disabling the hair follicle from producing any more hair.

The most common form of temporary hair removal is depilation which involves removing the hair from the hair follicle and lasts from several hours to several days. Depilation includes shaving, creams that dissolve hair and friction which requires buffing away the hair. Another form of temporary hair removal is epilation which involves removing the entire hair from the root and lasts from several days to several weeks. Epilation includes tweezing, waxing, sugaring and threading.

The number of treatments depends on a multitude of factors, including skin tone, hair color and phase of hair growth at the time of treatment. A licensed laser technician can perform an evaluation to determine if you will be a good candidate for this type of hair removal.

A more permanent process of hair reduction is called photoepilation. This process includes 3 forms intense pulsed light, diode epilation and laser hair removal which is becoming increasingly popular because of its speed and efficacy.

Katie Lee is a Licensed Esthetician at Luxe Spa on Monroe Avenue.

Laser hair elimination was introduced and accredited by the FDA 1995. By 1998 there were only 110,000 services documented; fast forward to 2008


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::fashion forward :: june/july 2011


::women entrepreneurs by kristin boyd If you have started or are in the process of starting your own business, you know that it takes a lot of time and dedication to be successful. As an entrepreneur, it’s also important for you to make time for things like your family, health, home and other hobbies. Balancing time between your business and these important tasks can be tricky, but it is possible to make time for all of them and still keep your business going. First and foremost, look at your business and make sure you know what your priorities are and that you allocate enough time in your schedule to get them done. Prioritize important tasks for the time of day when you are at your best. It’s easy to let a lot of small tasks and chores get in the way of bigger projects, so make sure you schedule some time for those as well, so that they’re not bogging down your free time. When it comes to your family life, try to identify activities you can do as a family and get them scheduled early enough to avoid the inevitable “something’s come up” or “we’re too busy” excuses. Maybe it’s planning a picnic or camping in Letchworth State Park or going to a movie or concert; anything that allows you to enjoy time with the people most important to you. Do the same with your friends, by scheduling a monthly girl’s night or card night, this way you have something to look forward to that you might not schedule time for otherwise. It’s important to make time for yourself and your hobbies, too. Taking your mind off of work for a while can help to reenergize your mind and body. If you’re feeling particularly overwhelmed or overworked, it maybe time for a vacation. Make sure to put plans in place so that you can leave your business in the hands of a trusted employee, and enjoy your time away from work. If you simply can’t imagine the idea of not checking your e-mail for an entire week, spend 15-20 minutes each day looking over your e-mails, then put your phone and/or laptop away and forget about work, knowing that everything is going smoothly while you’re away. After vacation, you will come back refreshed and more productive and have a better outlook on your work, family and life. Lastly, it’s very important to take care of your body. Eating right and exercising help give us the energy to make it through the day with a positive attitude. If you’re not taking care of your body, it’s likely that you’ll be less productive and less happy about what you’re doing throughout the day. Try to make healthy food decisions, including buying fruits and vegetables for snacks, and making time to pack your own lunch. If you can, take some time during your lunch break to go for a quick walk. If your office is on the second or third floor, use the stairs. All of these things will help improve your energy level throughout the day, so that you can make the most of your time. While many of these suggestions may seem like pie-in-the sky fantasies, trying to incorporate them into your life can make a huge difference on your physical and mental well being. Taking control of your calendar is the first step. Eliminating unnecessary obligations and meetings can add a great deal of free time to your schedule. By scheduling your time based on priorities, you’ll be able to accomplish big jobs while still finding time to enjoy family, friends and hobbies. Start with small steps, and you’ll notice a big difference. Thinking about starting your own business? Already started your own business and trying to keep charging ahead? Experiencing challenges related to being a woman entrepreneur? The Simon Graduate School of Business at the University of Rochester also offers advice to women entrepreneurs through it’s Women Entrepreneurs Blog, 14

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work & play Finding A BALANCE Between




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canandaigua’s fab finds

::fabulous finds


sonnenberg gardens

151 Charlotte Street Canandaigua, NY 14424-1363

Nestled in the picturesque Finger Lakes region of New York, Sonnenberg Gardens is a New York State Historic Park offering one of the few remaining estates in the U.S. with a Queen Anne-style mansion and formal gardens. Built in 1887, Sonnenberg’s 40-room Mansion offers visitors a glimpse of what life was like in the late nineteenth century. Along with 17 other structures across the 50-acre property, the estate boasts nine formal gardens representing many cultures and historic periods including 12th-century Asia, 4th-century Rome and the French Renaissance. A 20-acre arboretum of rare and exotic trees, plants and unique landscapes stretches across the grounds, while a Lord & Burnham wood-and-glass greenhouse complex of the Victorian period features varieties of orchids, succulents, tropical plants and flowers, as well as vegetables.

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::fabulous finds

the canandaigua lady

205 Lakeshore Drive Canandaigua, NY 14424

Finger Lakes premiere destination for dining, sightseeing and special events. Steamboat Landing is situated on the North end of Canandaigua Lake offering one of the best views the region has to offer. With the local vineyards, majestic hills and breathtaking views, Steamboat Landing may just become your “chosen spot.” The Canandaigua Lady is a 19th century replica of a double-decker paddlewheel boat operating from Steamboat Landing. The “Lady” is a proud successor to locally famous steamboats that operated on the Finger Lakes between 1820 and 1930. The sixty-ton Mississippi-style paddlewheel presents a nostalgic decor accented with teak and oak woods, brass fixtures, draperies and carpeting that fondly recalls days of yesteryear. At one time, there were 19 steamboats that operated as the primary means of transportation, as there were no roads along the lake at the time.

cmac CMAC Performing Arts Center, Canandaigua NY

There’s nothing like a concert outdoors under the stars on a hot summer night. That’s why thousands flock to CMAC every season. Located on the campus of Finger Lakes Community College, CMAC plays summer host to popular recording artists from Country superstars like Kenny Chesney and Miranda Lambert to the Rock and Roll classics like Styx and Yes. Concert goers can enjoy the show from the 15,000 seat outdoor shell or grab a blanket and a group of friends and relax on the lawn under the stars.

New york wine and culinary center 800 South Main Street, Canandaigua, New York 14424

The New York Wine & Culinary Center will excite, inspire and engage New Yorkers and the world in a celebration, understanding and appreciation of New York wine and food through educational programming and partnerships, making it a part of their everyday lives. After three years of research and planning, this vibrant partnership of corporate, academic and government organizations formed the non-profit New York Wine and Culinary Center to showcase and provide a gateway to New York’s dynamic wine and food industries. The partnership hired Lord Cultural Resources Inc., a firm that consults with museums and cultural centers around the world, to help in the development of the Center. Canandaigua New York was chosen as the ideal location for the Center. Overlooking the City’s picturesque pier, the new Center building is designed to be inviting and a stunning showcase for exhibitions, classes and eating and drinking experiences.

roseland water park

250 Eastern Boulevard Canandaigua, NY 14424-2225

If you’re looking for fun-filled day of fun in the water, venture down to Roseland Water Park. Opening on June 25th, Roseland is one of the area’s largest water attractions featuring a Wave Pool, Mammoth Raft Ride, Speed Slides, Tube Slides and more. There’s no better way to stay cool on a hot summer day. If you plan on spending more than a day, check out the many Splash and Stay packages offered by the local hotels including The Inn on The Lake, Woodcliff Lodge and more. :::: june/july may/june 2011 2011



Open your heart. Open your home. Danielle

Photography Credit: Tim Tyler

To find out more about Danielle or other children needing a forever family, contact: • 585.232.5110

HANDS SHOULDERS KNEES and TOES 980 Westfall Road • Suite 105 • Rochester, NY 14618 585-271-4272 •

::local business matters by Nicole Shein I photo by michelle macirella

Christine Van Zile has traveled around the world—to Asia, Africa, Europe, Australia and New Zealand, where the landscape’s natural beauty impelled her to stop the car, stand by the side of the road, and simply admire the view—but she prefers a destination slightly closer to home. “We have a cottage up on Lake Ontario,” says Van Zile, a leisure travel coordinator for Van Zile Travel, “and if I had my druthers to be anywhere, I’d be there. It’s the most beautiful area in the world.” Yet Van Zile, who lives in Canandaigua and works in the city, loves the entire Rochester region. “We’ve got incredible natural resources. You can go to world-class theatres, museums and restaurants, yet you can still go out hiking in the hills or down to the Finger Lakes. And how many people have Niagara Falls right in their own backyard?” Van Zile Travel Services, which celebrates its 100th anniversary this year, is a true family business—it was started by Van Zile’s grandfather, operated for years by her father, and is now owned by her sister, Kate Van Zile. The sisters, including Vice President of Sales Jayne Van Zile, experienced some turbulence when they took over the business from their father in the late 1980s. “The travel industry was very male-dominated,” recalls Christine. “We ran into some struggles getting clients to understand that we were the ones closing the deals. Also, our dad was very well-regarded in the community, and a lot of people still wanted to talk to him. It was a bit of a challenge getting clients to understand that we meant business.” Three decades later, that business continues to thrive, and the Van Zile sisters have found that working at a woman-owned company has its benefits, including the fact that some corporate clients seek out a woman-owned travel agency. Christine Van Zile, who has been married to her husband, Richard Stabins, for 28 years, and whose two grown sons live nearby—Benjamin in Geneva, and Keith in Niagara Falls—also appreciates the family-friendly culture. “A majority of our 45 employees are women, so we really are family-oriented. We all have children, and so it’s not like being at a humongous company where there’s no bending of the rules. That’s where our company shines; we are very understanding when life happens.” Now a certified travel consultant, Van Zile has seen some remarkable changes in the 30 years since she started out as a temporary receptionist. Booking flights and making hotel reservations was done manually. The industry has since been revolutionized twice, first by tele-ticketing and automation, and most recently by the Internet—which Van Zile considers a boon to travel agents, not a threat.

Van Zile Travel

Celebrating 100 Years

“Actually, the ‘net gives me job security,” laughs Van Zile. “My clients sometimes become overwhelmed at how much is out there, and call me to help make decisions. With my experience, I can decipher what to choose and what to bypass. “I’ve always loved coming to work,” she adds. “There is a great satisfaction helping someone arrange the trip of a lifetime, to see it all come together, and then to hear about it afterward, when they come back having had a great time.” :: june/july 2011





june/july 2011 :: :: june/july 2011


::for a good cause

Seneca Park Zoo Society: Making The Zoo An Engaging Experience by jennifer magar

Many people assume that as Executive Director of the Seneca Park Zoo Society Rachel Baker August is a huge animal lover. But when she joined the board of directors for the zoo society in the 90s, it was because she saw the zoo’s potential and wanted to get involved. The animals are just a fun job perk. She also gets an office with a view – one that overlooks the river otters. The Seneca Park Zoo Society is the not-for-profit arm of the Seneca Park Zoo and supports the zoo through fundraising efforts, marketing and public relations. It also provides educational programs, organizes events and handles the retail sales through the food stands and gift shop. Rachel Baker August has been the executive director since 2001. “Every day is different!” August said. Currently, the Zoo Society is consumed with the Step into Africa project, the zoo’s largest expansion project yet. The exhibit, scheduled to open Spring 2012, will offer a whole new experience for visitors with African elephants, olive baboons, and lions. “I’m proud of our community when we can make improvements, and make the zoo better for the people and for the animals,” August said. The lion exhibit, the third and final phase of the project, will be home to three African lions. During the construction of the Step into Africa project, elephants Genny C and Lilac still take regular early morning walks around the zoo prior to opening, giving them a chance to stretch their legs and visit the other animals. One of the primary goals of the Seneca Park Zoo Society is to make the zoo an engaging experience. Members of the community recently had the opportunity to name two California sea lions who now call the zoo’s Rocky Coast exhibit home. Found stranded on beaches in Los Angeles County in December of 2009, the sea lions came to the Zoo from the Marine Mammal Care Center at Fort MacArthur in San Pedro, Calif. Due to the permanent injuries they suffered before


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they were rescued; neither animal was able to be released back into the wild. “A naming contest gives families an opportunity to feel connected to the zoo and the animals,” August said. The winning names were Marina and Lily, chosen out of nearly 1,000 entries. In addition to educating and entertaining, the Seneca Park Zoo Society contributes funds to conservation efforts in the habitats of the animals at the Zoo. “Collectively, we have to work together to support animals in the wild along with growing the exhibits at Seneca Park Zoo,” August said. Seneca Park Zoo Docents and veterinary staff participate in integrated conservation programming in Eastern Madagascar. They raise funds through an annual fundraiser, Party Madagascar, and donate proceeds to educational programs and lemur research in Madagascar. “These animals here are our ambassadors for their counterparts in the wild,” August said. The Seneca Park Zoo Society hopes to continue its mission of providing engaging and educational experiences to the community. “It’s about continuing to make that connection for people of what they can do to protect animals in the wild.”


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Great Music Summer in Rochester Means

SHIFT+CONTROL ::music view

by staff writer

Summer concert season is already upon us. As the Rochester International Jazz Festival wraps up, the music scene in Rochester doesn’t end there by any means. Among the many festivals and shows that fill the coming months, there are three concert series that have become a summer tradition and bring some great local and national talent to town every year.

The annual Party in the Park festival returns to Rochester for the 2011 season on June 16th. The Downtown Festival Site at Exchange and Court streets, right across from the Blue Cross Arena is the venue for the event that draws huge crowds every year.The entry fee is $2. This 10 week series of concerts features Los Lonely Boys, Ozomati, Bootsy Collins, Giant Panda Gorilla Dub Squad, Spanish Harlem Orchestra, moe., Big Giant, Robert Rudolph and the Family Band, The Romantics and Shooter Jennings. The concerts will be held every Thursdays from June 16th through August 18th. For more information, visit festivals-events/party-in-the-park Starting on July 8th music returns to the Public Market as Night Markets featuring Bands on the Bricks kicks off for the summer. Night Markets introduces the Public Market to the evening crowd with a dose of entertainment to highlight the night. The market will offer an array of regular and new vendors, along with a wine/beer garden and much more. This year’s concert series features bands such as Donna the Buffalo with Grand Canyon Rescue Episode, Lou Gramm, 50/50, Sean Patrick McGraw, The Song Remains the Same and The Druids just to name a few. For more information, nightmarkets


For the 21st year the East End Music Festival continues as the streets of the East End are turned into a multistage concert event. Last year’s series added arts and crafts vendors, an improved VIP Tent, more food vendors and a greater diversity of music.This year’s festival promises to continue that trend with more blues and jazz acts, and a “Taste of the East End” VIP experience that will showcase tasting from great East End restaurants like 2vine, Eros, Golden Port, and Henry B’s. The first East End Festival date has passed but there are still two more dates to enjoy, July 8th and August 12th. For more information, visit If you are a music fan, or just want to enjoy a warm summer evening with friends and relax with some great food and music, Rochester’s music scene has something for everyone. :: june/july 2011


::wisdom in a traffic jam

by angella luyk Do you have a question or issue with your business or job that you just haven’t been able to find the answer to? Starting with this issue, our new column “Wisdom in a Traffic Jam” will feature local small business owner and author Angella Luyk providing answers to your questions pertaining to business issues that are important to you. Submit your questions to Angella via and we will publish her responses the following month. Question: I recently had a friend contact me, to see if I knew someone who worked in a particular field. I referred a few different people. Sadly, no one contacted my friend. How long is it appropriate to wait before calling someone you have been referred too about potential work? Kathy Response: Dear Kathy, My belief is that a referral is a dish best served piping hot! Notice my spin on the saying “revenge is a dish best served cold.” Why I say that is when a person receives a referral they should start by asking a few questions, such as: 1) What is a good way to contact this person: e-mail, mobile or office telephone? 2) When is a good time to reach out to this person? Should I contact them early in the week, or perhaps call them after lunch? 3) Did you let the person know I will be contacting them? A cold referral is one that is given to you and the person says, “I don’t know this person too well, but I think they are looking for your services.” This means you have to work a little harder to sell yourself. They do not know who you are. When you call make sure to be up front with them about why you are calling. A warm referral is when the person may say, “This is a good friend of mine, tell them I told you to call, they may be looking for your services.” This one is a bit easier; you have a name to mention. A HOT referral is one where the person may say to you, “My good friend mentioned that they are looking for someone who does what you do. Make sure you call them.” After you have this information, you should immediately contact the person. Do not wait. By waiting you may offend the person who gave you the referral. You have to remember they didn’t have to give your name to that person. When you Google® any service on the internet you will come up with dozens of names and numbers. Why should anyone give your information out? You don’t want to risk ruining the reputation of the person handing out the referrals. Angella Luyk owns Midnight Janitorial and is the author of Wisdom in a Traffic Jam visit her at www. :: june/july 2011


::in her own words

by Bridgette M. Yaxley

Thank You Mr. Weller

Barely 19-years-old, we were traveling through Rome, Italy, for a month on a Vespa. We rode like bandits and thieves racing fast, around, up and sideways through every cobble-stoned nook and creviced alley as we took that city infectiously. Never wearing helmets and dangerously riding double, we seized life as if we only had mere minutes left to live. An entire month was spent savoring every aroma, sampling food and wine, exploring ruins, visiting friends and everything that defines the great city of Rome with no remorse or regret.

On one January day, during our trip back in 1991, we confidently mounted our steel mustang for another adventure and, after stopping briefly to chat with friends, we headed directly for Piazza Navona. With the engine revved, we took an abrupt right and then a sharp left until suddenly a man in a blue jacket with dark hair and glasses jumped in front of us to stop our escape. He demanded that we turn off the motor immediately and get off the bike! We had been asked a couple of times by the Roman Polizia to disembark from the Vespa due to riding double, which was illegal, and to walk. However, once we were around the corner and out of sight from the officer…we mounted our steed and were off yet again! Oddly though, this time when we drove to Piazza Navona, neither of us knew what was happening. The police were nowhere in sight. I jumped off the Vespa immediately and moments later my friend and I were humiliated to learn that we had just driven onto a makeshift movie set as the final scene of a film was being shot. The film was called Fifty/Fifty (1992) and starred: Peter Weller, Robert Hayes, and Charles Martin Smith. Because of our mistake, they were going to have to reshoot that entire scene. Oops! Interestingly, as I stood observing the chaos and sudden frustration on this makeshift movie set, I noticed that the Italians actually didn’t recognize these American actors in the piazza as they shopped and passed by. Nobody was stopping to ask for autographs or photos. Then about five minutes after we “crashed” onto the set unexpectedly the director decided to take a break and this gave us a rare opportunity to have photos taken with Robert Hayes and Peter Weller. Much to my surprise, Peter Weller, who was dressed handsomely in a white suit and bright ocean blue tie, then offered to buy me a cappuccino at the café’ where they were shooting that final scene in front of. We had an amazing conversation. I had the most intriguing discussion with Weller at first about the film Robocop (1987). I explained to Weller that my father was a big fan of that genre and he replied jokingly and with


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a beautiful smile, “Well what about you?” We laughed as I admitted that I too admire the futuristic quality of them. He was interested in knowing what part of the United States I was from and we talked about how cold and snowy the winter weather in Rochester, NY, but how great it is for skiing. Then what struck me the most about our conversation was when Weller, who is about the same age as my father, expressed a sincere concern for my safety. At 19-years-old I remember starring into his bright blue eyes as I listened to the tone of his voice and felt this sense of compassion when he talked to me. He was very kind, entirely approachable, and had a warm personality. Only a few days prior to meeting Peter Weller, the Gulf War began just after I arrived in Italy. While talking to Weller, he became genuinely concerned about the fact that I was so young, traveling without my parents and during a time of war when Americans were being targeted in acts of terrorism throughout Europe. Most tourist sites were closed suddenly due to bombings in Rome, a history of them, or sudden threats of this. Unfortunately, the horrific fear of these events was happening right there in Rome as Peter Weller and I were talking over cappuccino in Piazza Navona. Like a perfect gentleman Weller expressed to me more than a couple of times the necessity to leave Europe immediately and fly home to Rochester, NY, to be with my family. Listening to Weller was like receiving a phone call from my father, which at that time was impossible after the Gulf War began due to circuits being entirely blown. I was unable to call home either and this was long before cell phones or the Internet. When my visit with Peter Weller in that café’ was over with, he graciously posed for not one, but multiple photos with me. He took his time to ensure that we had several photos that would commemorate such a nice conversation, but he did again remind me before leaving of the advice he gave me as if he was speaking to his own daughter. This is a memory that has stayed with me for twenty years now as I would like to thank him. While I was in Rome I learned that I had started my vacation with a false sense of security. However, an accidental meeting with a gentleman, a world renowned actor, a human being like any of us, chose to abandon the façade known as “celebritism” and chose to have a frank discussion with me because it was clear my safety was in jeopardy. That discussion with Peter Weller helped me realize that my “Roman Holiday” could wait for another time – and it did. I flew home as quickly as possible to Rochester, NY, where my family was anxiously awaiting my return. Thank you Mr. Weller!

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::queen of arts by Caurie Miner Putnam I photo by michelle macirella on a new day I play jazz with an ox as we tap dance it sounded like melting waves by Zachary Zachary is a young boy from the Beechwood section of the City of Rochester. He is also a poet, an artist, a yogi, a gardener and a chef. All thanks to an incredible woman: Michelle R. Cardulla. Michelle is an artist and visionary. In 2003 she founded the Museum of Kids Art (MoKA) at 90 Webster Avenue in Rochester – a multi-discipline, minority directed center for arts and learning. She had a vision of creating a space where children from the neighborhood could come after school to plant gardens, paint pictures, take yoga, cook healthy snacks and learn how to write screenplays. And they have come! About 150 kids between the ages of five and fourteen attend MoKA programs in the summer and about 50 attend after school programs daily during the week. Children in the Beechwood section of the city have a dismal chance at graduating from high school – just 25% do. But Michelle, who lives in the Beechwood neighborhood, founded MoKA with the belief that active participation in the arts could improve that. Said Michelle: “These kids are hungry for art for relaxation and for meditation. I have seen the faces of kids who are proud of what they create. Pride can never be taken away from them. That is the place where equal footing starts.” Indeed, pride in what one creates inspired Michelle to start MoKA in the first place. In 1994 she founded “Lake Affect Magazine” – a bi-annual publication that features art, photography, poetry, and fiction. The magazine has grown through the years and enjoys a strong niche following of readers. It is especially popular in the city of Rochester and has been embraced by dozens of small business owners. Michelle wanted to feature children’s art in the magazine and her idea of MoKA was born. Childhood was a crucial time in her development as an artist. “I live for art,” Michelle said. “As a child I drew a lot, read a lot, and wrote a lot of poetry.” Michelle’s parents exposed her to a wide array of art forms growing up in Bloomfield and Victor, New York. Her father was an architect who also drew and created stained glass. Her mother, a native of Columbia, cultivated Michelle’s interest in the art of cooking and gardening. Many influences from Michelle’s rich, artistic upbringing can be detected at MoKA – but not all. “I was never really allowed to paint,” laughed Michelle, who is now an avid painter. “The adults thought it was too much of a mess.” At MoKA spilled paint is encouraged – Michelle will often lay out huge pieces of paper for the kids to do collaborative paintings on. The museum is also available to be rented out for children’s birthday parties where each child creates a memorable work of art. “We really let them make a mess,” Michelle said. “Art should be fun.” And indeed, if anyone needs a reminder that art should be fun, it is in every issue of “Lake Affect.”

Michelle Cardulla: 30

Artist and Visionary

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In between pages of beautiful paintings and photos by adult artists are the delightful words and colorful creations of the young artists of MoKa, like Zachary. And in between publishing her magazine, and serving as the executive director of MoKA, Michelle remembers to take pause. “I feel so grateful,” Michelle said. “Every day I get up and get to do what I love. I feel very lucky.” To learn more about MoKA visit To learn more about Lake Affect Magazine visit



the worlds most perfect coat of

by katie lee

This summer is about gorgeous bronzed skin and those head turning long luscious eyelashes. How would you like to not have to worry about applying mascara every morning? Would you like to be worry free about mascara running down your face if you decide to take a quick dip in the pool? Do you want amazing long dark luscious eyelashes all summer long with out the use of mascara? Well there is now a solution for you! LashDip is an innovative cosmetic application that is poised to revolutionize the mascara industry. “Dipping” your lashes allows you to wake up to gorgeous lashes for up to six weeks! No nned for you to use mascara, or makeup remover. There is no mess, and more importantly for the women on the go, no more raccoon eyes! From waking up in morning, through your exercise routine, and even when you want to take a cool dip in the pool, there is no more need for prepping to look beautiful. And like many great inventions, LashDip was something of an accident... Renowned beauty experts and entrepreneurs, Jessica Harley and Gina Mondragon met as industry colleagues in a Chicago Gold Coast salon and continued to work together for nearly two years— Jessica as a highly sought after master lash technician and makeup artist, whose reputation for perfection in her work built her a large client following; Gina as a nationally recognized and highly sought after master colorist specializing in hair extensions and color correction. As colleagues they were kindred spirits


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who appreciated one another’s mutual talents in beauty. Jessica was accustomed to applying eyelash extensions as a bridal makeup artist and in her work with television anchors, socialites and stylish Chicagoans. For many years she worked to refine and improve the existing eyelash extension techniques. Gina proposed an idea to create lush lashes without the need for mascara everyday, or eyelash extensions. Jessica embarked on exhaustive research, testing and retesting. The LashDip ladies, together, perfected a technique designed to give their clients the lashes they always wanted. The two women were in the habit of trying out their expert techniques on one another in order to ultimately offer a highly personalized, premium service to their clients. They were brought together by their mutual dedication to offering appearance enhancing beauty solutions, both cosmetic & aesthetic, to the beauty industry. This dedication inspired them to invent a technique that would replicate the lash enhancement of traditional mascara—but with an innovative, hassle free, long-term result. Wonder how the Stars get those gorgeous lashes? It’s LashDip. The application is simple: your lashes are coated with this miraculous organic formula until they look lusciously dark and long and it can last up to six weeks. Luxe Spa’s very own Katie Lee, NYS Licensed Eyelash Enhancement Specialist.



urrounding the sapphire waters of Seneca Lake, our 34 member wineries invite you to visit our diverse tasting rooms throughout the year, sampling and learning about our award-winning wines. Our diverse appellation supports not only the growth of hardy native grapes and premium hybrids, but also more delicate varieties such as Riesling, Chardonnay, Cabernet Franc and Pinot Noir, just to name a few. Celebrating our 25th Anniversary throughout 2011, the Seneca Lake Wine Trail is truly a tasteful experience…

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:: cover story


june/july 2011 ::


::cover story

the family legacy by michelle inclema I photos by brandon vick

For Julie Camardo-Steron, business has always been a family affair.

As the fifth generation president of Zweigles, Inc. Julie supplies the Rochester community with red hots, white hots, and other meat products. For over a century, locals have remained loyal to the Zweigles hot dog, a treat you can find everywhere from the ballpark to your local Wegmans. Summer is prime season for hot dog sales and July is National Hot Dog Month. With the season upon us, Julie was delighted to share her family legacy, personal stories, and the real difference between a red and white hot. The disparities of red versus white have sparked many an argument between family, friends, and complete strangers at the downtown lunch cart. Some say the difference is just the color. Others have told me it’s the type of meat used, while others still insist the secret lies in the seasonings. Luckily, Julie is ready to put the debate to rest.

“Red hots are composed of beef, pork and nitrates” she tells me. “The nitrates are what give them that red color. White hots contain beef, pork, veal, and no nitrates.” Both hots contain a different blend of seasonings, and Zweigles prides itself on using natural hog casings on their dogs. With my one heated question aside, (and grilled nicely might I add!) she shared her own preferences. “I favor the white hot, grilled, on a potato bun, and with mustard. I don’t eat them burnt, some people like them crispy- but not me,” she laughs. Zweigles has a rich and meaty history in the Rochester area. In the late nineteenth century, Wilhelm and Josephine Zweigle came to the Unites States from Germany. Zweigles, Inc. was established at a small store front on Joseph Avenue in 1880. “They started with deli products and wieners,” Julie says of her great-great grandparents’ humble beginnings. Around 1920, the old ballpark at

Silver Stadium requested the white hot dog. “The white hot is derived from a German breakfast sausage,” she says. “We were not the first to make it locally, but we recreated it for Silver Stadium.” The unique hot dog quickly became popular and Zweigles started to sell them in stores. Despite its large presence in the area, the company currently employs less than fifty people at their present location on Plymouth Avenue. “We have always been a small family business, and we manufacture locally.” Julie doesn’t know the full story behind the creation of the Zweigles recipes, but she is currently working with the Rochester Historical Society as part of their “All Busine$$” exhibit opening in June at the library in The Rundel Memorial Building. The exhibit will feature local Rochester businesses throughout the years, and Zweigles will represent 1880.

Zweigle’s has many partnerships among the Western New York community.   They are the official hot dog of the Buffalo Sabres, Rochester Amerks, and have been serving the Rochester Red Wings for over 50 years.  Zweigles products are also served at most of the local universities including Rochester Institute of Technology, St. Bonaventure University, St. John Fisher College and the University of Rochester. Julie was not always sure she would enter the family business. When she was a child in Brighton, the company was run by her grandfather, Robert Berl who was succeeded by her mother, Roberta. She moved to Rhode Island for college and then to Maryland with her soon-to- be husband. “I started taking nursing courses in Baltimore, but decided it wasn’t for me.” She began working at a staffing agency and found a passion for office work and Human Resources. After marrying Scott Steron in 2001, the couple moved back to Rochester. “The family business was important to me,” she says. “I felt the legacy was amazing and I wanted to make sure it continued. That is why I came back.” Under her mother’s wing, Julie became Vice President of Zweigles, :: june/july 2011


::cover story

She began to learn all aspects of the family business, including the day-to-day operations. Sadly, tragedy hit the Camardo family. “My mother got sick and passed away two years ago,” she confides.“That is when I became President of the company.” Julie admits the first year was very challenging, but she credits her amazing management team for their constant support.“I have a very qualified team, [led by Chief of Operations Kevin Salvo] and internal staff that I trust and depend on to help make the business succeed.” Family is still prominent in the company; her father served on the board before her mother’s passing and now acts as Vice President. “We all wear many hats,” she says. “I am no different than anyone else at Zweigles and I want to be right out there with them. There are many challenges and there is always more to learn.” As a woman business owner, Julie is proud to relay that while the meat business is typically male oriented, she feels accepted in the community and among her customers. “Zweigles is a certified woman owned business, and [likely] the only certified meat company run by a woman. While I don’t think there is less respect out there for me as a woman, I admit there is a difference between working with men and working with women. You have to adapt.” The family business has always supported both men and women in the President’s seat. After original owner Wilhelm passed away, Josephine Zweigle ran the business. Josephine was likely one of the first women business owners in the Rochester area, let alone the country. In later years, her grandfather’s cousin, Mary Zweigle ran the company. Julie’s work may be all in the family, but she also balances life as a mother, with three little ones at home. “It can be difficult to manage both a career and a family,” she says. Julie’s oldest daughter Elizabeth is 5, Samantha is 2, and Nathan is still in his first year, 6 months at the time of our meeting. Her son spent the first 24 days in the ICU receiving treatment for a rare GI disease which prevents his intestines from completing the digestion process, causing intense pain.“There is no cure for the disease, but he has had several surgeries to help the problem. I am fortunate that we have a wonderful hospital in Rochester at Strong, where they could handle his care properly. Not every city has a great children’s hospital, and 36

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we are fortunate.” Although there is no cure for the disease, Nathan’s care from Strong will help him live a happier life, with hopefully few complications. “My family is number one in my life, but my family is also my business,” she says. “It was difficult being at work when I wanted to be with my son. I take everything day by day, and I am lucky to have family, close friends, and an amazing management team that I trust and who support me in my absence from the other.” Julie is proud of her family business, and its 131 year legacy. “Rochester has great customer brand loyalty- they support local business, and the local mom and pop shops.” She is eager to roll out new products in the future, and the company is currently working on healthy chicken sausages and a meatloaf. “The process is both rewarding and challenging,” she tells me. “You can’t rely on the same products forever, so we are always trying new things.” At the same time, she is happy for those who associate Zweigles exclusively with the hot dog. “The true Zweigles fan says they will never change their affinity,” she laughs. The small business nature of the company has prevented them from expanding far from the Rochester area, although they have pitched to surrounding areas and even some of the southern states. People who have moved away can still get their Zweigles fix by visiting the company website for ship to door services. “One of my largest concerns is to make sure that the brand allegiance continues with the youth of today,” she says. Zweigles supports many area businesses organizations, believing that “in order for your community to support you, you have to support your community.” Keeping in mind those who have gone before her, Julie Camardo-Steron is dedicated to producing high quality meats and excellent service in her business, upholding a family tradition that will likely prosper for years to come. The company also feels it is important to give back to the community with donations to many charity golf tournaments and other organizations such as the Boy Scouts of America, Buffalo Toy Fest, Catholic Family Center, Food Link, and many more. For online orders and other information, visit:

::cover story :: june/july 2011


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Women’s Adventure Travel is Growing in Popularity

::world of women sports by sarah jane clifford According to Lois Friedman of women are constantly challenging themselves in sports. Now, she adds, they are also challenging themselves more and more with what has become known as adventure travel. Here is what she considers to be ten top adventure trips for women. by sarah jane clifford 1. Floating Above the World in a Hot Air Balloon Peering down from the passenger basket of a hot air balloon gives you a bird’s-eye view of the scenery. Floating over an African field as lions roam below is a popular way to celebrate an anniversary. Closer to home you can float in the sky during in one of the annual balloon festivals in like the New York State Festival of Balloons in Dansville on Labor Day weekend. 2. Traversing Between Trees on a Zip Line Heart racing, you let go and zip from one tree to the other reaching nearly 35 miles an hour during the traverse. Considered by some the hottest new adventure sport, on a zip line tour you wear a climbing harness hooked to a steel cable, so you can traverse from tree to tree using pulleys. You can enjoy this adventure right in our own back yard in Bolton Landing, just outside of Lake George. 3. Hiking to Machu Picchu and in Colca Canyon, Peru Hiking on tiny ledges weaving up and down 13,000-foot-high mountains, as you follow the ancient Inca trails in Peru, is a special way to enter Machu Picchu. Hiking in Colca Canyon, believed to be the deepest canyon in the world, is a wonderful experience because you also get to see the giant condors fly. 4. Vietnam is a Feast for the Eyes and Senses In Vietnam, vacationers bounce back and forth between noisy cities where more than 500 motor scooters and bikes surround every car, and a bucolic countryside where water buffalo pull farmers on a foot plow through watery rice fields. 5. Experiencing a Volunteer Vacation VolunTourism – combining traditional travel with volunteer work - takes travelers out of their normal environment or travel style, and enhances a vacation. 6. Heli-Climbing and Heli-Skiing in the Rockies Does hitching a ride on a helicopter to a remote mountainside in the Canadian Rockies and climbing to the peak interest you? Easy scrambles on Trident Peak to steep climbs on Mount Sir Sandford (and rappels back down) are in the mix of mountaineering experiences offered by Canadian Mountain Holidays. 7. Scuba Diving Off the Shore on Australia Great Barrier Reef and in the Caribbean Scuba tank-laden humans are far outnumbered by the parade of sea life cruising in the multi-hued coral canyons off Lady Elliot Island in Australia’s Great Barrier Reef. The Caribbean offers some great diving adventures as well. 8. Visiting Yellowstone National Park in the Winter You can snowmobile or cross country ski past steamy clouds drifting from bluetinted hot springs, or go snowshoeing on paths in the Grand Canyon of the Yellowstone. Closer to home, you can enjoy snowmobiling, snowshoeing, cross country skiing and more at Letchworth State Park. 9. Bring the Family to Meet Seals and Bears Introduce your children to the wilder side of life on Vancouver Island, Canada. Take them kayaking in the Pacific ocean off the desolate beaches of Tofino, seal watching from motorized Zodiaks and looking for black bears scrounging for crabs and clams. 10. Mush Your Own Dog Sled Team Whether you’re tucked under a robe behind a guide or steering your own team of huskies, riding in a dog sled on trails through a forest can be great source of fun and adventure. If you have information, ideas, comments or suggestions for “World Of Women Sports,” please contact Sarah Jane Clifford at 585/388-8686. Her e-mail is Clifford owns and operates The Gymnastics Training Center of Rochester, Inc., 2051 Fairport Nine Mile Point Rd., Penfield, NY 14526 :: june/july 2011



june/july 2011 ::

Traveler’s Soul

::mind, body & spirit

Feeding Your

by susan y. dyer My favorite books take me on travel excursions all over the world. Like millions of other readers at large, I drank in “Eat, Pray, Love” allowing Elizabeth Gilbert’s words to hydrate my soul. Too, Frances Mayes books on Tuscany painted a landscape with such vivid colors that I felt, after reading her third book, that I had actually traveled there myself. Calvin Tompkin’s travel writing on Ethiopia captured the climate so perfectly that I felt the heat of the sun on me as I turned the pages and the dust from the roads in my eyes. Gretel Ulrich essays on the magnificent, yet fragile, landscape of Alaska will serve me well when I move there next month. I love to travel via the written page and by any means of transportation available to take me from here to there and back again. Summer is the season when most of my neighbors will also pack their bags and find their way to a destination they ritually return to each year or to a new one that will etch its geography and character on the photographic plate of their memory to be recalled for years to come. :: june/july 2011


::mind, body & spirit To venture out without the requirement of producing evidence of work while doing so designates the adventure as an act of leisure. I am fortunate that my family went on annual vacations together during the entirety of my childhood. When I married, my husband and I continued that tradition. We packed our bags, not once but several times a year and headed out towards our national parks. We visited the Badlands, Yellowstone, the Grand Tetons, Devils Tower and many, many other places. Our son traveled with us and now he too has a traveler’s soul. Next year he will do his graduate studies in Barcelona, Spain. Rochesterians do not have to travel too great of a distance to find what many come from far seeking – the Finger Lakes. I am fortunate to have several friends who own homes near Hammondsport. The beauty of the sunrise over Keuka Lake in the summer is simply breathtaking. Too, the sound of children jumping from the end of the pier into the lake can only be referred to as a waterfall of laughter. Add a multitude of waving flags on the fourth of July and you have America as portrayed by the painter Norman Rockwell. We travel near and far to participate in or explore summer art shows, festivals and sporting events simply to remind ourselves that we are citizens not only of one city but of all the towns and cities spread across this country. When we venture outside the borders of our homeland on our leisure travels abroad, we bring with us the history of those places. We return with the knowledge that we are also citizens of a global community. Leisure travel expands the geography of our individual experiences. It is an exercise in freedom.

“ I am fortunate that my family went on annual vacations together during the entirety of my childhood.” 42

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Yet, like all exercise, not preparing can result in disappointment, frustration and even cancellation. If you’re planning a trip abroad this summer and you do not already have a passport you are not going so don’t pay for the hotel with your credit card. That is the hard truth. It takes 3 months, at least, to process a passport. Instead of Venice, Italy you may be spending your vacation in Venice, Florida. Hoping to rent a cottage at Cape Cod and but haven’t made the reservations yet because you think there will be last minute cancellations that will result in reduced room rates? You might want to think instead about learning new ways to bake cod purchased at your local Wegmans. You probably be won’t be boarding whale sighting boats or doing any deep sea fishing this summer. Perhaps you thought that you would pull into one of the national parks and simply find a place to park your RV. Here’s a travel hint, you won’t find space there if you haven’t reserved one yet, but you might find one in the parking lot of a nearby Wal-Mart. There is often an open space or two in the back of the lot and a Dunkin Donuts nearby. Everyone I know has at least one disaster vacation story. Who knew Joanna and John’s six year old would get car sick and spend most of the time on the road to Vermont curled up on the back seat complaining that they felt nauseous? And even though Diane and Richard are engaged, she had no idea he didn’t know how to swim when she surprised him with a snorkeling vacation off the

::mind, body & spirit coast of the Carolinas. This is where the word “leisure” needs to be emphasized. Leisure is a time of enjoyable relaxation and pleasure. Arguing over who forgot to make the hotel reservations, after traveling to Niagara Falls, does not qualify as “leisure.” Instead, months before you pull out of your driveway, take advantage of that AAA card in your wallet. The agency is not just for when you need your car battery jumped. Members can get a customized TripTik designed especially for their individual or family vacation. Too, they offer discounts on many hotels and other accommodations. AAA isn’t a chic travel agency. Yet with 50 million members in the United States and Canada, they are obviously an agency that serves the needs of its clients. However, there is one part of the trip planning that they can not help you with and that is saving for it. Running out of money half way through a vacation also does not qualify as “leisure.” Instead, it is possibly the worst scenario, other than sustaining an injury, which can happen while traveling. No money does not only mean that you won’t be going quading while out West, it also means that you won’t be eating or buying gas. No one wants to come home to an arms length of overdraft fees after having the time of your life in Hawaii.

savings account in which automatic deposits are made via your electronic paycheck. Try not to use your checking account debit card while you are away as you will use both your vacation and bill paying funds. Staying within your budget makes coming home from a long vacation an easy transition as you will still have money for milk and eggs and the RG& E bill. Often the couch is the place we spend most of our leisure hours. Comfort inside during Rochester summers requires AC and that requires the bill paid. So whether you are heading towards Maine in the RV or flying across the country to finally visit San Francisco, I hope that your gas tank is never too low, that your belly is always satisfied and that your camera battery never dies. Too, that you laugh often and find yourself in the company of both strangers and familiar faces.

Some people save for several years to go white water kayaking in Colorado, while others save for one to spend a week camping at Hamlin. The best vacation plans are made in advance and budgeted for. Representatives at your local bank can help you set up a special :: june/july 2011


SHIFT+CONTROL (585) 232-Geva 44


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Summer Series Sponsored by


::gardening diva

summer? Who says you can’t plant all

by frances grossman

It doesn’t take much to make me smile, especially this time of year when the days are long, the nights are warm and the world is in bloom. The warm weather always seems to move through Rochester too quickly. Yet in reality, there’s a lot of summer left AND a lot of planting still to be done! This morning I enjoyed a cup of coffee in the garden before work. I was marveling at the colors that are just beginning to unveil themselves in our summer garden. In fact, the garden looks so much different than it did this spring. I adore the ever changing view as the seasons change, however that doesn’t happen by accident! As gardeners we should be planning and planting for multiple seasons of color. What’s gorgeous in the garden in early April typically isn’t the ‘star performer’ in late July. There are new plants to be featured, new blooms to boast color and new picturesque views we can (and should) experience as each month unfolds. Consider our country’s beautiful public and botanical gardens… There is always something new and blooming to see regardless of the time of year you may visit. Imagine the opposite. Would you want to visit if there were non-blooming plants to see rather than new fresh blooming color? I might just pass on that, myself!

weekend, yews in a straight row in front of the house and then perhaps a mum or two in the fall. It may have been beautiful at the time, but as with everything - gardening, outdoor living and our knowledge of plants has evolved. There is so much more we can do to experience ongoing and ever-changing delight! Plant today and keep planting throughout the summer. You’ll enjoy the vibrant bold colors that partner with the bright sunshine and energy of the longer days. Hydrangeas, Buddleias, Hibiscus, Daylilies, Bee Balm, the Knockout Roses and Sunflowers are only a few of the varieties that thrive and look incredible through the summer heat! Think of it this way… We don’t just buy clothes that work for us in the spring or in the fall. We have a menagerie of outfits that work for hot 90 degree days, chilly 10 degree days and everything in between. I’d like to encourage you to keep on gardening; plant from April to November. You have the opportunity to create outdoor living spaces that reward with every glimpse and soothe with every breath. And why not? … You deserve it! Frances Grossman is president of Grossmans Garden & Home. She can be reached at, or visit .

Think back to your grandparent’s garden. They would happily plant red geraniums in the front garden on Memorial Day :: june/july 2011



LIVE YOUR DREAM Change the world.

“Cover Girls & Model Women” Campaign SM

In the Young Entrepreneurs Academy, or YEA!, kids 11 to 18 start as students and graduate as CEOs of their own companies. Students learn as much about leadership, self-esteem and personal potential as they do about budgeting, planning and production. YEA! is all about teaching the "make a job--don't just take a job" entrepreneurship approach. “Cover Girls & Model Women” Campaign is a collaborative effort between Rochester Woman Magazine and Young Entrepreneurs Academy to create a tuition award program for female prospective YEA! students and designed to provide a way for successful women to empower the next generation of women leaders and CEOs.

For more information visit: or call (585) 272-3535 or email (585) 924-4426 (585) 272-3535

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Zweigle’s Spinach & Feta Chicken Sausage Pasta Toss Ingredients 12 oz Zweigle’ s Spinach & Feta Chicken Sausage 1 LB Rotini Pasta 24 oz of Alfredo Sauce 2 Cups Cooked Asparagus Directions Cook pasta per instructions on package Cut asparagus into 2 inch pieces and steam for 5 minutes (just tender) Cut sausage into 1/2 inch pieces, brown in olive oil over medium heat Heat sauce and toss together with all other ingredients in a large bowl

For more than 130 years Zweigle’s has been the hometown favorite. Our famous quality Pop Open® hot dogs have enhanced family traditions throughout the region. Today we extend our legacy of quality to a wide range of products that are great ingredients for everyday cooking. So check out the new web site for exciting new recipes and enter for your chance to win the recipe of the month contest.


How do you like your Zweigle’s today!

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rochester women

Katherine Macbeth Clark CEO Clark Moving & Storage

by Caurie Miner Putnam I photo by brandon vick

Growing up in Syracuse, Katherine Macbeth Clark remembers the excitement she felt when the “little yellow box” of Kodak slides was delivered to her father Daniel – an amateur photographer. “I grew up with a soft spot for Rochester,” Clark said. “I thought of it as a place where good things happened.” Flash forward several decades and good things have happened in Rochester for Clark – thanks to lots of hard work and making thousands of deliveries of her own.

Clark is the CEO of Clark Moving & Storage Inc.– an agent for Mayflower Transit LLC., and full-service transport provider for individuals to international corporations like Kodak and Carestream Health. The company also offers mini storage, Go Mini’s portable storage units, office moving, and the moving of high value products locally to internationally. Clark cold-started the business in 1985 and it exploded from three employees to forty-five – currently occupying a 102,000 square foot facility on twenty-four acres in Gates and a fleet of seventy-five moving trucks and other vehicles.

Clark also exploded into the traditionally male dominated moving/ transport industry. Just nine years after beginning the business she was asked to serve on the corporation’s board of directors for Mayflower Inc. – the first woman ever to do so. “My parents [Daniel and Lee Macbeth] always instilled in me that if you’re a girl there is nothing you can’t do,” said Clark, who entered the moving industry as a temp when she first moved to Rochester in her early twenties. “Nothing is different because you’re a girl.” Clark’s father was also a business owner – he sold fork lift trucks and racking. While working alongside her father as a girl gave her a taste of a male dominated business, Clark attributes her success not just to her background, but to good-old fashioned grit. “It’s been a lot of hard work,” Clark said. “The most important thing is to take care of your customers. If you take care of your customers it will always come back to you.” Over the years Clark has also learned how to take care of herself and others. Thirteen years ago she was diagnosed with breast cancer. She is now a breast cancer survivor with a passion for helping other women. She is a former co-chairperson of the Breast Cancer Coalition of Rochester and currently serves on the board of directors for the Pluta Cancer Center – where she received her care during her battle with breast cancer. “Pluta is a tremendous place,” Clark said. “We are very fortunate to have it in Rochester.” Rochester, indeed, has been a move Clark is glad she made. “It is a lovely community with lots of opportunities if you work hard,” Clark said. “Rochester’s been very good to me.” The website for Clark Moving and Storage Inc. is :: june/july 2011


“There are so many artists in Rochester.” beth brown

Director, Shoe Factory Art Co-op by Jennifer Magar I photo by michelle macirella


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From the mid 1800’s through the turn of the century, Rochester, NY was one of the leading shoe manufacturing towns in the US. In 1906 Edgar P. Reed, a prominent manufacturer and designer of women’s shoes, moved his factory, E.P. Reed & Co., into the building at 250 N. Goodman St. from its former location on St. Paul St.  The building, located in the Neighborhood of the Arts, is home to businesses and artist studios alike including the Shoe Factory Art Co-op. This gallery, tucked inside the old shoe factory, offers opportunities for local and regional artists to exhibit and sell their work in Rochester’s Neighborhood of the Arts. Since its start in November, the Co-op has shown about 150 artists, many of them from the Rochester area. Beth Brown, owner, director and artist of the Co-op was looking for an art studio when she fell in love with the old shoe factory upon learning it housed four floors of artist studios. Looking for exposure for her art, Brown’s gallery experience kicked in and she put out a call for artists. The Co-op had its first show in November, Boots and Shoes: Variations on a Theme, an appropriate theme for a gallery where tiny shoe nails still fall from the ceiling. The Shoe Factory Art Co-op is not only an opportunity for artists to exhibit their work but also a means for connecting with other local artists. The Co-op strives to promote the creative work of artists in a supportive network, creating a community. “There are so many artists in Rochester,” Brown said, citing Rochester’s many colleges and Universities as a foundation of creative people. The Co-op is a way for artists to meet and share their work and their ideas other artists. Brown also hopes the Co-op’s themed exhibits serve as inspiration for artists to create new pieces for submission. The Show Factory Art Co-op has shown both experienced, working artists and new artists who have never shown their work before. “It’s a great opportunity for artists who don’t have a whole body of work,” Brown said. “They can submit one or two pieces.” Interested artists can check the Co-op’s website, for Call for Artist postings and submission deadlines. In addition to serving as director of the Co-op, Beth Brown is a fine art painter with a focus in figurative realism. Her studio is filled with portraits and still-life oil and acrylic paintings. She also has a business, Moonblossom Signworks, where she is a sign maker specializing in hand painted faux antique and vintage style signs. Ultimately, Beth’s goal is to show and sell artwork, not only to support artists but also to support the local economy. “I feel driven to do this,” Brown said. The Co-op gallery features the work of Rochester area artists in group shows and solo exhibits with artist receptions on First Friday or Second Friday evenings. You can check out the 6 by 6 FEET: Extra Large Art exhibit from August 12th through 31st. Art is always available for purchase.

““Our mission never changes, it’s women inspiring women.”” heather smith

Sales Manager, Financial Architects/Mass Mutual by Nicole Shein I photo by brandon vick For many professional women, networking is just another task that must be done—rather like brushing one’s teeth. Yet for Heather Smith, networking and professional development are less necessary chores than enjoyable elective activities. Smith, Sales Manager at Financial Architects/Mass Mutual and President-Elect of the Rochester Women’s Network, encourages other women to experience the power of making connections, too. “What I tell women is ‘Get out there. Network as much as possible. Do research, find out who you want to know and where they are, then introduce yourself. If you’re not very social, practice. Go outside your comfort zone—because that’s how you get ahead.’” With 17 years’ worth of experience in the banking and financial services industry, Smith knows a thing or two about getting ahead. Smith also understands the challenges, and rewards, of trying to have it all—the proverbial juggling act that professional women perform when they also opt to have a family. Along with her husband Harold and five-year-old daughter Sydney—whom she calls “the delight of my life”—Smith enjoys attending Red Wings games and exploring the Rochester area, as well as spending time at their Waneta Lake summer cottage. Even as she relaxes, however, professional development never gets pushed too far down the priority list. “I love to read self-discovery books,” says Smith. “I love to hear those visionaries, and I love learning more, even if it doesn’t pertain to my field. These books have such a great ability to set you back on zero and recharge your batteries.” Her firsthand experiences struggling to satisfy the demands of career, family and personal growth will serve her in good stead when she becomes President of the Rochester Women’s Network, an organization that has been helping women since 1978. Although many things have changed for women in the workforce in the past three decades, says Smith, the value of belonging to a community of experienced, intelligent women remains the same. “Our mission never changes,” says Smith of the RWN. “It’s women inspiring women.” She particularly hopes to bring such inspiration to women who are just entering the workforce—a demographic she’d like to attract in greater numbers once she takes the helm next January. “I tell them to find a fan,” she says. “That’s that person who’s a connector, who will introduce you to people and be an advocate for you.” Smith sees the RWN as a fantastic platform to meet those connections and mentors, and says that a lot of younger women don’t understand how much the organization has to offer them. She’s exploring some different options to get the message out, including social media initiatives, networking events, a leadership series and more. Additionally, Smith champions the idea of creative visualization. “One thing I tell everyone is to paint yourself a picture,” she says—to create a bulletin board or scrapbook of one’s goals and desires. “I use magazine clippings, photographs and quotes that represent the places I want to go, the things I want to do. I look at it all the time and I know that it may not be tomorrow or next year, but it will happen.” :: june/july 2011



staying fit during

::The fit woman

by elena zweers I photo by us talent Vacation season is here and so many of are us ready to just feel good and relax. Whether your travels bring you to Hawaii, Bahamas or a destination closer to home, here are some simple tips on how to stay fit while on vacation: 1. Plan everything ahead. While looking through the hotels and resorts online, make sure they have a workout facility. Many hotels have gyms that are not the best equipped and sometimes disappointing. Check out site rates the top hotel workout facilities in 280 cities around the world and provides a list of hotels that offer free access to local health clubs. Opt for locations that will allow you to engage in physical activities you enjoy. Keep in mind that physical activity is the ticket to enjoying extra calories without weight gain. 2. Airport, train, car trip. No matter your method of travel, it typically means waiting time and lots of snacking on junk food. The best way to avoid travel bulge is to take some healthy snacks with you. Fruits, dry fruit, nuts or protein bars can be packed in your carry on or a cooler in your car. If you are flying, drink plenty of water during your flight as the air in the plain is very dry. The relative humidity is less than 10 percent; the cabin is twice as arid as the Sahara Desert! Drinking water and skipping alcohol is the best way to prevent fatigue. 3. Stick to a routine. In order to stick to your pre-vacation routine, try to work out in the morning. It is easy to skip workouts later in the day when there are so many fun social events ahead. Focus on training the large muscle groups. Hit the big body-parts and don’t worry about the calves, biceps or triceps. Training the larger muscle groups will indirectly stimulate all those smaller muscles as well and you can save energy for more other fun activities later in the day. 4. Dining out. Vacation is the best time to indulge. But don’t overdo it! Try to stay away from fried, crispy, or creamy foods. Start with the salad with the dressing on the side and skip the bread appetizers. For the main course it’s best to choose lean meats, grilled, poached or baked with vegetables and whole grains. Drink in moderation, alcohol can add a lot of calories. And if you still want your treat, split desert with your partner. It is nice to enjoy it together, plus you can split calories too. 5. Enjoy Sunshine intelligently. Avoid outdoor activity between the peak sun hours of 10:00 a.m. to 4:00 p.m. whenever possible. This timeframe is when the sun’s rays are the strongest. Choose a sun block or sunscreen that provides “broad spectrum protection” against both UVA and UVB radiation. Zinc oxide and titanium dioxide are the best non irritating ingredients in sunscreen. Use one ounce of sun block, which is about a shot glass-size amount, per application. It takes about that much sun block to cover your body at the pool. To protect your eyes from the sun, wear sunglasses that provide 100% UV protection. 6. Have fun and enjoy your vacation! Laughing, dancing and romantic nights all keep you happy and burns calories too. For questions or advice from Elena Zweers go to :: june/july 2011


Five Tips ::traveling feature

for Booking Your Next Cruise by Susan Prinzing

When it comes to vacations, today’s best value is a cruise. Let’s face it, what other product out there has price points that are the same, or less than they were 15 years ago? Today, you can still find a cruise vacation for $150 per person, per day. Plus, when you consider today’s cruise liner has state of the art veranda staterooms, world class cuisine, health and wellness spa facilities, and voyages ranging from 2 - 100+ days, it is an amazing value. When you compare that pricing to a land vacation, and you consider that for $150 per person, per day includes your stateroom, plus incredible cuisine and wonderful arts and entertainment to enjoy—it’s one of the best vacation values out there. Here are some tips to consider when purchasing your next cruise vacation: 1. Book your vacation with a travel agent. Find a travel agent in your local community that you enjoy working with and reap the benefits of their expertise, vendor relationships, and various discounts and cruise amenities. There are several myths out there such as if you book directly with the cruise line, you will get lower pricing. The other being that an online travel agency has better cruise pricing than your local travel agent. Neither is true. Cruise lines today are giving the same prices to online travel agencies as they are to local travel agencies. These prices are also the same if you call the cruise line directly. 2. Plan ahead and book your cruise vacation early. The days of waiting until the last minute for the best prices have come and gone. Now the cruise lines are back to offering early booking discounts. As the law of supply and demand suggests, as more cabins are booked the prices will increase. Plus, when you book early, you have more choices when it comes to cabin location and type of cabin or suite you are interested in. 3. Consider travelling with a group. A group is considered 8 cabins (or 16 people, based on double occupancy). Groups benefit from lower prices and often, cruise amenities such as shipboard credits. Multi-generational family groups are very popular.There are also opportunities to have your next meeting or incentive onboard a cruise. You might also consider putting together a fundraising cruise group to support your favorite 501(c) charity. Simply put, for every cabin that sails a certain dollar amount can go towards your charity. Contact your local travel agent to get started on your cruise group today! 4. Purchase travel insurance. This is an absolute must. If for nothing else, travel insurance provides peace of mind should anything unforeseen happen that could cause you to miss your trip or interrupt your long awaited vacation. 5. Make a wish list of where you want to cruise. Let your travel agent know what destination(s) are on your wish list of cruises. This allows them to alert you when prices become available or the particular cruise destination or cruise line is having a sale. Susan Prinzing is the Business Development Manager for Holland America Line & Seabourn. She can be reached at :: june/july 2011


Cash Man


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nagement –

::dollars & sense SHIFT+CONTROL

How Important Is It? by Leslie Bamann & Michael O’Donnell

Recently we had a conversation with a small business client, when the discussion of cash management came up. Our client was lamenting the fact that she just could not seem to match up the time that her business received payments from customers, with the interval of time to make payments to suppliers and vendors, in a timely manner. It is the classic challenge for all businesses, small or large - how can they bridge the timing difference in receivables and payables effectively, while improving efficiencies in operations and reducing costs? The answer lies in an effective and well thought out cash management plan for the business.

What exactly is cash management? Simply put, it is the process of managing revenues and expenditures that flow into and out of any business. It takes many shapes and forms, for all different types and sizes of businesses. In years past, the standard process was relatively simple: the business collected cash or checks from rent payments, sales or operations and then went to the bank to deposit the funds. In many cases, a lag would occur from the time a sale was made or services rendered, to when payment was received. Once revenue was received and deposited, payments would be made by the business in the form of checks to vendors and suppliers. Knowing when payments would be made to your business and matching that up to when your business needs to pay expenses, became a challenge – known as “timing difference”. Businesses face that same challenge today. The good news, though, is that there are a number of solutions to the age old “timing difference” challenge today that weren’t available 20, 15 or even 10 years ago. Financial institutions have invested extensive resources in technology that allow business clients to “speed up” the collection of receivables (inflows) and match that up with the payments to vendors/suppliers (outflows), thus bridging that timing difference, increasing the efficiency of operations and ultimately saving the business money. What are some of these solutions? • Online Banking - Businesses can literally view account balances and up to the minute bank statements, so reconciliation can be done daily, not monthly. Funds can be moved from one account to another instantly with a simple click of a button; enabling funds to be in the account they need to be in, when they need to be there. Basically any banking function can now be done online, and with laptops and smart phones anywhere you have the internet. Electronic statements are also available, saving time and paper. • Electronic Transmission of Funds - The ability to send money electronically and automatically, to individuals, businesses, vendors, suppliers and basically anyone. This eliminates the need

and expense of checks and postage and allows you to pinpoint exactly when a vendor is paid – taking advantage of payment terms and discounts. • Electronic Collection of Funds - Collect payments from customers/clients - the ability to know exactly when you will be paid, bridging the timing difference. Customers can be set up for reoccurring payments any time during the month, reducing collection expenses and challenges. • Make Deposits Directly from Your Business – Eliminate the need to go to the bank to make deposits. With a check scanning machine you can deposit checks directly from the office. This is a huge savings of employee time, travel expenses, and a huge increase of efficiencies within the office. • Credit & Debit Card Acceptance - The ability to take a credit or debit card as a method of payment from clients and vendors, in person, over the phone, or online. • Business Credit Card - Make purchases of office supplies, gas, etc. with varying terms and repayment options. Also a great way to track expenditures. The really unique feature of all of these services, in our opinion, is the fact that the need for them transcends across all different business sizes and sectors. For example, proper cash management is critical to the vitality and bottom line of the small retail store on Main St., the mid-sized property management company, the large manufacturer and all businesses in-between. Any business owner will tell you that cash management is one of the most important parts of their business. Though, with all the great technology available, it still comes down to people. Individuals that will help you set up these useful services, train and educate employees on their use, and be there for support when questions arise – that is the great differentiator of services. In addition, a support staff that is at the cutting edge of technology – as new and more efficient ways to manage money evolve in the future. Ultimately, it is the relationship between the bank and the business – partners in its health and success. Our business client was ultimately relieved after we concluded our conversation. We have come a long way in the cash management world – with exciting things yet to come. She was thankful to learn about her many options, and excited to begin to use the services and see her profits and efficiency soar! Leslie Bamann, AVP is a Retail Business Development Officer, Michael O’Donnell is VP, Retail Business Development Office for Canandaigua National Bank. :: june/july 2011


You can when you visit the Mary Kay Virtual Makeover! It’s the free, fun place where you can play with the latest color, newest trends and more - even hairstyles. Then go from virtual you to beautiful you. Just call me. I can help you turn your virtual look into a reality. Theresa Kusak-Smith Independent Senior Sales Director 585.746.8563 (cell) 585.383.1813 (office)


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Get Fit


for Your Next vacation by john hutchings Vacations are designed to give us a break from our daily grind, but they also allow us to experience many of the beautiful places on this planet. We are free to forget the stresses from everyday life and escape to an idyllic way of life where the pace is leisurely and the troubles are few.  For most of us, they happen once or twice a year if we’re fortunate and then before you know it, they are over and it’s back to the daily grind. We are rejuvenated from the time spent away.  Exercise is, in many ways a ‘mini-vacation’ for all of us.  For 30 to 60 minutes, a few days per week, our problems fall by the wayside as we temporarily achieve that euphoric state by challenging our bodies to move, bend and lift for the sake of our physical and mental well-being.  It also is over way too soon, but we go back to our day, invigorated by the effort and better for the time spent. Additionally, I have had many clients come to me and ask me to help them get into shape for an upcoming vacation.  I’ve done it myself.  What this basically equates to is a shortterm plan to make one’s fitness a priority for a specific reason or goal, which I support whole-heartedly. The obvious advantage of this approach is that we look great in the photos that will remind us of our vacation long after it’s over, hopefully allowing us to revisit many happy memories for years to come.  But what I hope to be the real benefit of these ‘get in shape for vacation’ programs is a renewed enthusiasm for regular exercise and proper diet that continues long after the suntan fades. The next time you have travel planned to some exotic locale (or to your hometown), consider hiring a personal trainer for an eight week period leading up to your departure date.  Share with your trainer specifically what you want to change or improve about your present physical condition. Have your trainer put together a comprehensive plan to help you sculpt muscle, burn body fat and improve your energy levels for your trip.  An ideal plan will include weight training, cardiovascular training and flexibility training, three to five times per week, along with a nutrition game plan (if they are qualified, if not, consult a dietician).  Include the investment as part of your trip budget.  Philosophically, with the cost being even, would you rather stay beachfront and hide the photos, or stay on the street side of the resort and have all of your friends comment how fantastic you look when you proudly post your pictures on Facebook? (Ideally you stay beachfront AND look tremendous!) So when you start thinking about your next trip, think about how exercise will not only get you ready to look and feel your best while you’re there, but how it also allows you to experience mini getaways daily.  It’s like a permanent vacation, of sorts.  But get those real vacations in too...and be fantastically fit while enjoying them! John Hutchings is the owner of the Downtown Fitness Club, :: june/july 2011




ABVI Goodwills’s new Blue revival boutique grand opening

Clothes were flying off the racks in Pittsford on May 21st as thousands of shoppers turned out for the grand opening of Blue, ABVI Goodwill’s first boutique to open in New York State. Located on Monroe Avenue, Blue offers shoppers gently used designer clothing, accessories and handbags at discounted prices. All proceeds from the store benefit the Association for the Blind and Visually Impaired.


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events: 2011 bccr pink ribbon run & walk Sunny skies drew more than 6,000 people to Ontario Beach Park on Mother’s Day for the 10th annual Pink Ribbon 5k Run & Family Fitness Walk. Over $200,000 (net) was raised to benefit the Breast Cancer Coalition of Rochester, with all the money staying in this area to help support those affected by breast cancer. Trisha Byler of Rochester won the 5K race with a final time of 18.01. Other race results, as well as photos, can be found at



5K at Cobbs Hill

ORGANIZATION: Habitat for Humanity TIME: 9:00-11:00 am WHERE: Sonnenberg Gardens WEBSITE:


15th Annual Rose Walk

ORGANIZATION: Thompson Health TIME: 9:00 am WHERE: St. Thomas Episcopal Church, Highland Ave. WEBSITE:


Cycle Classic Road Race & Tour

ORGANIZATION: LDA Life and Learning Services TIME: 9:30 am WHERE: Hunt Hollow Ski Club WEBSITE:

roc city skatepark Saturday, June 4th, hundreds of people turned out as the High Falls area was turned into a biking and skateboard park to raise money and awareness of the need for a new skate park downtown. The $2 million project is scheduled to open in 2015 with funding through state and national grants. The park will be located beneath the Frederick Douglass-Susan B. Anthony Memorial Bridge.


9th Annual Golf Tournament

ORGANIZATION: Bivona Child Advocacy Center TIME: 7:30 am WHERE: Midvale Country Club PRICE: $175 WEBSITE:



Foundation Golf Classic

ORGANIZATION: Heritage Christian Services TIME: 8:30 am WHERE: Webster Golf Club WEBSITE:


16th Annual Golf Tournament FORE! Kids ORGANIZATION: The Salvation Army TIME: 10:00 am WHERE: Locust Hill Country Club WEBSITE:

Do you have an event coming up? Submit your :: june/july 2011 61 information to

A 55+ Apartment Community

The simplified life you’ve been looking for. The only 55+ apartment community that offers the finest amenities but doesn’t require you to pay for services you don’t need, like meals and housekeeping.

585.223.2673 Simply Living Introductory Rent Special: One-bedroom apartment home $875 per month* heat and hot water included 105 Turk Hill Road, Victor, NY, 14564

::rochester woman’s pets

by Gabriella Martinez photo by michelle macirella There’s a reason dogs are man’s best friend — they lead a life we’d be jealous to have. Pets of all kinds are able to live carefree, not worrying about the world of economic uncertainty or hardship that surround most on a daily basis. As I look down at my beloved yellow lab, Andrea, sleeping on a plush bed without a care in the world, it’s apparent that too often we’re focusing on the negative, rather than the positive that dogs see daily. Why aren’t we content to relax, or to drive that ole’ car of ours? Why aren’t they good enough? Our dogs are content with their life as they know it — they appreciate the necessities and truly enjoy simple pleasures. Would it be so bad if we lived ‘a dog’s life’ once in a while? Approaching life with the dog’s mindset could really enrich not only our own lives, but those around us, too. Dog’s live each day in the moment. They don’t harp on the past, and don’t worry about the future. Imagine how life would be if we worried about today, and didn’t think about tomorrow’s soccer practice, Friday’s dentist appointment, or the bills we have to pay next week — just the here and now. Don’t get me wrong, it can be nice to plan ahead but why, if we can sit back and enjoy life as we know it. Why can’t we stop and smell the grass and notice the flowers already blooming in our lives — dogs do it each day. You’ll never get a greeting from anyone like you will from Andrea. Each day she greets clients at my dog bakery with the same amount of enthusiasm and love, whether she’s met them one hundred times or just once. Dogs love unconditionally and have unwavering loyalty. Dogs work hard, play hard and rest when needed. Dogs always take time out for those people that matter. Whether they’re in the middle of working or not, they will always stop to spend time with the people who are most important to them. They’ll even stop to find out if a new person could become important to them. Dogs forgive quickly, and if someone is mad at them, they are quick to say they are sorry and act as though nothing was wrong to avoid a grudge. They truly forgive and forget. Dogs are content with who they are. They don’t worry about hairstyles or fashion — or what their owners are considering to be dog fashion. Dogs seek new experiences each day — whether it’s trying their hand at swimming, or finding a new food in the garbage. And when they find something they truly enjoy, they indulge in it whenever they can. Dogs know each day is a new day. Whether they were given the dreaded bath the day before, or had fun getting mudcovered in the yard — each day they start anew with just as much passion for life and their loved ones as the day before. And dogs know the cardinal rule — the best things in life are always free. They say all you need to know in life you learned in kindergarten, but I disagree. All I need to know about life, I learned from my dog. Gabriella Martinez owns A Barker’s Dozen Gourmet Dog :: june/july 2011 63 Treats at North Main Street in Webster.

::in & out of Town

IN TOWN - Springdale Farms, Victor, NY Located in the rolling hills of Victor, Springdale Farms is located on 10 acres and makes a great local getaway when you want to get out of the city and enjoy the peace and quiet of the country. Originally owned by the Mott family and used as a grain and vegetable crop farm, it derives its name for the many artesian springs on the property that supplied water for consumption and irrigation. Built in the 19th Century, this rambling farmhouse features four luxurious guest rooms, two are brand new suites located on the first floor, the other rooms are located on the second floor and include private baths, air conditioning, Wi-Fi and more. Gourmet breakfasts are served every morning in front of the picturesque window in the gathering room or in the dining room in front of the bay window. The farm is a great central location for exploring the Finger Lakes area. From here you are minutes away from several of the Finger Lakes including Canandaigua, Canesus and Honeoye. You can also take in the historic Erie Canal system, bike trails and several championship caliber golf courses. If shopping in on your itinerary, Eastview mall is right up the road or you can spend the day at the Waterloo Outlet mall just up the Thruway.

OUT-OF-TOWN - Alexandria Bay, NY On the shores of St. Lawrence River in the heart of the Thousand Islands lies Alexandria Bay. Known to the locals as Abay, this sportsman and vacationers paradise offers great fishing, pleasure boating and many attractions to explore Whether you stay at the River’s Edge or Bonnie Castle Resorts, you’ll find lots to do here. Just a walk around the village itself reveals many quaint local shops and taverns to discover. Enjoy some terrific waterfront dining as you watch the eclectic collection of boats making their way up and down the river on any given evening Every visit to Alexandria Bay should include at least one trip on the Uncle Sam Boat tours. Uncle Sam has been providing scenic tours of the Thousand Islands for nearly 80 years. They offer many sight seeing tours, luncheon and dinner cruises and a shuttle to Boldt Castle. A popular tourist attraction in itself, Boldt Castle has a tragically romantic story behind it. A the turn of the century George C. Boldt, proprietor of the Waldorf Astoria Hotel in New York City, set out to build a Rhineland castle on Heart island as a display of love for his wife Louise. In 1904, tragedy struck and Louise died suddenly. George immediately halted all construction the structure saying he couldn’t imagine continuing is dream castle without his beloved wife. Boldt never returned to the island, leaving the unfinished structure a monument of his love. The structure stayed that way until 1977 when the Thousand Islands Bridge Authority acquired the property and has maintained it ever since. Alexandria Bay also plays host to many events and festivals throughout the summer. By far one of the most popular events is Bill Johnson’s Pirate Days. This 10 day event celebrates some of the exploits of the famous pirate, Bill Johnston. A renegade after the Patriots War, Johnson blew up the British steamer, Sir Robert Peel, hid among the 1000 Islands, and was hunted by both U.S. and Canadian authorities. The highlight of the event is the reenactment of the pirate ships attacking Alexandria Bay from the St. Lawrence and the villagers fighting off the attack. The air is filled with the sounds and smells of cannon and musket fire. It is an event not to be missed, but bring your pirate garb, after all you have to look the part. Just over a two hour ride from Rochester, Alexandria Bay offers a a lot to do and enjoy for a summer week or weekend getaway.


june/july 2011 ::

. ee n k y m d e t a it il b a h e r y e Th

. y it n a m u h in h it a f y m And Your choice of a transitional care facility can make a huge difference in your return to health. That’s why it’s critical for you to choose one of the very best: St. Ann’s Community. St. Ann’s provides complete rehabilitation services for people recovering from heart surgery, stroke, joint replacement surgery and other hospitalizations. Over 96% of our patients say they would choose St. Ann’s again. And here’s the best news of all: you can plan ahead for your rehab. Just call St. Ann’s at 585-697-6311 for your free Transitional Care Planning Kit. Don’t leave the choice of your transitional care facility up to someone else. Choose for yourself. Because a great transitional care facility does more than make you feel healthy. It makes you feel incredibly hopeful, too.


Yo u r F i r s t C h o i c e F o r C a re

Caring for the most important people on earth. :: june/july 2011


::Say wHat?

Say WHAT?! Hmmmm. What were they thinking?

We come across a lot of things in the course of our day that just make us stop and say ‘Huh?’ That’s what this section is for. It may be a silly road sign, maybe your pets or your kids did something funny, or yes, maybe you see someone who should have checked the mirror before leaving the house.




“It’s the lease we can do.” 2011 Impreza 2.5i 4-speed automatic transmission

Nicely Equipped: • 2.5 Liter 4 Cylinder Boxer Engine 170hp • Symmetrical All Wheel Drive with Vehicle Dynamics Control • Dual Front, Side Impact, and Head Curtain Airbags

• Power Locks with Keyless Entry Fob • Air Conditioning • Power Mirrors • Power Windows • Cruise Control • CD Player



42 month lease 10,000 miles per year

$1,500 Total down includes every and all taxes, fees and security deposits! Offer expires 6/30/11

CALL, CLICK OR COME IN TODAY Total of payments $9,450, Residual Value $11,123.55, MSRP $19,515

Route 96 Victor, NY : 585 924-5230 : 1 800 724-8872 :

RWM June/July 2011  

Rochester Woman Magazine is published monthly and provides articlesand information on professional business women in Rochester NY